2012
The Union’s
Media
Resource Guide
Your guide to marketing and advertising with The Union, theunion.com and The Union products
www.THEUNION.com Great People Connecting Communities
Welcome EUREKA
Valued Customers: Our business is to help you grow your business. In a nutshell that’s what we are all about. And although our history dates back to 1864 (The Union was established to help Abraham Lincoln get re-elected president), we are much more than, “just a newspaper,” as some would suggest. We understand the need to target your advertising message very specifically in the age of information overload. To that end, we offer a suite of services, from Internet and digital tools to print to direct mail. And through our very robust database, we can provide information to help you identify your target market and opportunities in a very measurable and cost-effective way. The Union has been part of this great community almost since the beginning. We have a stake in sustaining the quality of life most of us moved here to enjoy. That quality, in our view, begins by ensuring a solid, diverse, economic foundation. We are a community of mostly small, mom-andpop type businesses and we know how difficult it can be in an ever-challenging and competitive landscape. We stand ready to serve you. Our success depends upon yours.
RENO LAKE TAHOE
SACRAMENTO
Nevada County TRUCKEE
NEVADA CITY GRASS VALLEY
LAKE WILDWOOD PENN VALLEY
FRESNO
ALTA SIERRA LAKE OF THE PINES
AUBURN LOS ANGELES
Covering zip codes: 95945, 95946, 95949,95924,95959,95960, 95975, 95977 and 95602.
SAN DIEGO
Best regards, Jeff Ackerman Publisher
Growing Readership ■ The Union Newspaper: 32,000 daily ■ TheUnion.com: 11,047 average daily ■ Combined Net Reach:
75% of Western Nevada County Market
Contact us: Advertising Sales Department (530) 477-4243 e-mail: sales@theunion.com The Union 464 Sutton Way, Grass Valley, CA 95945 www.theunion.com Phone: (530) 273-9561 Fax: (530) 273-1854
Our Market Population . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Age 0-19 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Age 20-29 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Age 30-39 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Age 40-49 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Age 50-59 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Age 60-79 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Age 80+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Average household income. . . . . . . . . . . . . . . . . . . . . . Median income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Households. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Union households. . . . . . . . . . . . . . . . . . . . . . . . . . . . . High School graduates. . . . . . . . . . . . . . . . . . . . . . . . . College graduates. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
98,718 20,912 11,875 7,510 15,135 18,636 23,683 4,898 $80,000 $45,864 41,991 15,617 88% 33%
Market information Source: Nevada County Economic Resource Council, California Department of Finance, Nevada County 2010 US Census numbers.
Media Landscape The Union Media Landscape
theunion.com Media Landscape
We want to be your marketing partner to help your business succeed. In our efforts to do that we’ve conducted surveys to determine your current and potential customer reading preferences. Here are some of the results according to an independent readership survey:
An independent consulting firm was commissioned to conduct a survey to discover how our community uses the Internet. The results were very informative and gratifying. They support our assertion that we can provide our advertisers not only a larger audience, but more customers. We’re not just saying that, the numbers speak for themselves. By the way, we are the only local advertising medium that is willing to provide our customers with actual facts and figures regarding their advertising campaign.
When our local community was questioned about readership of Daily Newspapers: ■ 69% read The Union ■ 8% San Francisco Chronicle
The following information is taken from survey results that may be of interest. Of the survey participants:
■ 7% Auburn Journal
■ 90% use the Internet daily
■ 24% Did not read any
■ 74% visit The Union.com more than 3 times per week; 53% visit daily
Market Information Source: Wilkerson Study.
■ 88% have used the Internet to purchase products or services
■ 28% Sacramento Bee
■ 49% of those surveyed researched products online but purchased LOCALLY ■ 93% read The Union at least once a week ■ 71% of theunion.com readers do not subscribe to The Union ■ 37% of participants had placed a Classified ad in the previous 12 months
The Union earns 10 awards from National Newspaper Association in 2011 In 2011 The Union newspaper learned it won 10 awards from the National Newspaper Association in its 2011 Better Newspaper Contest. The newspaper won a General Excellence award, which was presented at NNA’s 125th annual Convention and Trade Show in Albuquerque, N.M. in Sept. of 2011. Staff Writer Liz Kellar earned first place in the Best Feature Story competition for her “Life on the Ridge” package, reporting on North San Juan and the San Juan Ridge, which judges deemed to be “far and away the strongest entry.” Another first place went to Staff Writer Kyle Magin, whose piece “Big boxes in Nevada County?” discussed how big box stores might fit in the community, took top honors in the Best Business Feature Story. TheUnion.com also took first place in Best Newspaper Web Site category. “This site was clean and easy to navigate and the staff is clearly trying to make the most of their platform,” judges wrote.
The Union earned first place in the Community Service Award contest, for its “Buck$$ for books” package, encouraging donations to Nevada County libraries, and for its “Paint the Town Pink” event that raises funds and awareness for the battle against breast cancer. Second place went to Kellar, Magin, Trina Kleist, Michelle Rindels and Greyson Howard in the Best Investigative or In-Depth Story or Series for their special report “Marijuana in Nevada County.” The Union tied for third place for Best Local News Coverage. Brian Hamilton took second place in Best Sports Feature Story for his coverage of the 50th annual Nevada City Classic bicycle race. The Union also took third place for Best Sports Section and Hamilton earned honorable mention for Best Sports Column for his piece on Bear River softball players Courtney Ceo and Katie Mathis. To read The Union’s award-winning entries, see this story at TheUnion. com online.
Established in 1885, the National Newspaper Association is the largest newspaper association in the country. The Union’s contest entries were judged in the Daily Division with other newspapers of 16,000 circulation and above. NNA reported receiving 2,042 entries in the Better Newspaper Contest. The awards are on the heels of honors won by The Union from the California Newspaper Publishers Association in April, including a second-place award for an informational graphic produced by Copy Editor Kim Midboe in advance of the Amgen Tour of California cycling race. The Union also received honorable mention from the CNPA in the Online Coverage category; in the Special Issue division, for its section in advance of the Amgen race; and in the Best Video competition. CNPA represents daily and weekly newspapers in California. The Union competed in the category of newspapers with between 10,000 and 25,000 subscribers.
2012 Rates The Union Features
Frequency Advertising Discounts By advertising every day in The Union, your message will reach thousands of potential customers. Repeat any display or commercial classified ad within six calendar days and receive the following discounts: (Discounts do not apply to color charge)
Run 5 times. . . . . . save 35% on 5th ad Run 6 times. . . . . . save 40% on 6th ad
The Union The union Classified Retail Advertising rates Advertising rates open rate: $26.46 per col inch
open rate: $18.95 per col inch
The Union Color Rates Less than 29”
More than 29”
open rate: open rate: $4.75 per column inch or not $3.90 per column inch or not to exceed $295 for full color to exceed $295 for full color
Union Direct Prospector Sierra Saver Advertising rates Advertising rates open rate: $18.58 per col inch
open rate: $14.86 per col inch
Color de Jour Available
15.75 per column inch
$
10.95 per column inch
$
3.60 per column inch $
3.00 per column inch $
14.00 per column inch
$
12.50 per column inch
$
$
11.20
per column inch
or Full Color Flat Rate: $240
13.95 per column inch
$
9.80 per column inch $
3.35 per column inch $
2.75 per column inch $
$
10.00
per column inch
or Full Color Flat Rate: $230
11.65 per column inch
$
8.15 per column inch $
3.10 per column inch $
2.55 per column inch $
10.00 per column inch
$
8.00
$
per column inch
or Full Color Flat Rate: $225
9.95 per column inch $
6.95 per column inch $
2.60 per column inch $
2.15 per column inch $
8.40 per column inch $
6.75
$
per column inch
or Full Color Flat Rate: $215
$
75,000 +
$
60,000 - $30,000 $20,000 - $5,000 $4,000 - $2,500
Total annual
Run 2 times. . . . . . save 20% on 2nd ad Run 3 times. . . . . . save 25% on 3rd ad Run 4 times. . . . . . save 30% on 4th ad
Sports / Community / Society / Lifestyle ..........................Daily Business (Money Monday)...........................................Monday Health & Fitness (Healthy Tuesday) . ..........................Tuesday Farm to Table / Flavor / Business.......................... Wednesday Learning / Business / Entertainment/ Real Estate...Thursday Outdoors / Business / Wheels..........................................Friday Weekender / Home & Garden ................................... Saturday
Premium Positions
The union Premium Positions Advertising rates ■ Front Page Ads
■ Section Fronts
■ Back of Main (A-Section)
6 col. x 21.5” full-page, full-color ad, guaranteed placement, availability limited to one ad per day. Daily $1390.
■ Weather Dominator
6 col. x 2” or 3 col. x 4” full-color ad with guaranteed placement on the section front, availability limited to one per day. Section Front ads appear on the “Sports” and “C” sections of The Union. Contract customer: $285 daily/Open rate: $340 daily
3 col. x 4” or 6 col. x 2” full color ad with guaranteed placement on the front page, availability limited to one ad per day. All front-page ads require Publisher approval. Daily $425. 6 col. x 13” full-color, guaranteed placement, limited to one ad per day. Daily $745.
■ Farm to Table/Flavor Front Page 6 col. x 7” full-color ad, appears under a food-andwine feature story. Availability limited to one ad per Wednesday. Daily $635.
Dining Guide Rates
Placement positions & Special days guaranteed placement
Publishes in Prospector, Sunday Express, daily in a wrap delivered to hotel rooms in the area, and includes one 2-week, 5,000 impressions web ad per month. 2x3 full-color ad. . . . . . . . . 3.4”x2.38” . . . . . . . . $110 2x6 full-color ad. . . . . . . . . 3.4”x4.875” . . . . . . . $170
A 20% fee will be added to your rate to guarantee placement on a specific page. Applies to display ads more than 30 column inches in size only. Some restrictions apply. C1
FASHION
Sunday Express Advertising rates weather color
$695 Flat Rate
$385 Flat Rate
The Union
|
Section C
Carol Guild,
features editor,
695 Flat Rate
ALSO IN THIS SECTION: Q Advice ......... . . . . C3 Health . . ......... . . C3 Horoscope ......... . C3 Movies . . ......... . . C3 Bridge . . ......... . . C4 Comics . . ......... . . C4 Crossword ......... . C4
Q
Q Q Q Q
Q
PICKS What to buy for a man in his 40s
Front page
The 40s are the new 20s and its time to look stylish again, and what better way then with a new cool shades? pair of black frame A classic or fashion forward even a more tortoise shelled pair of will make any sunglasses Visit Mountain guy shine. Recreation for a great selection of stylish and function like these from sunglasses Smith Proof. Spy and Photo by Christian
Michael Goodwin
EILE EN FISH ER
$225 Flat Rate
Jason and Jill sweater, and Auld are owners of Mountain Recreation Jill is wearing Aventura reversible on East Main vest, Smartwool in Grass dot scarf and Valley. Jason is wearing a Burton hand-knit a Royal visor beanie. Robbins wool zip
Enjoy the ou world in st tside yle!
385 Flat Rate
$
HERE FOR FALL
he fashion industry is full of passionate and creative people who strive to create art that people works of and that mix can wear and fashion daily basis. enjoy on a Jill, who buys with function. the apparel Often times store, focuses for the this level of on finding reserved for new and exciting niche haute couture artistry is brands that collections. or designer offer unique styling and For fashion details. are unreachablemost people, the prices Customers CHRISTIAN GOODWIN can still find pass on eating , and they’d have ple pieces Local style to great stato from of skinny jeans. fit into the latest pair Robbins, Woolrich Columbia, Royal evaluated But at Mountain and Northface. the store’s those who For want something selection in merchandis Recreation Grass Valley, addition to e fashion-for in that’s more fashion meets listening to ward, she and prices function needs and wants of the such carries brands are friendly the as Prana, customers. to those of who are not They immediately Kuhl and us hotel heiresses. Hard Wear. Mountain saw the need expand the Owners Jill to selection of Jill appreciates women’s and men’s apparel two passionate and Jason Auld are and began the roots to search out Mountain Recreation: of of us in Nevada people who, like most great brands that People come are based the store in quality in search to beauty of this County, appreciate the of outdoor area. They ment and equipCONTACT INFORMAT strive their passion supplies. Jason through their to share manages the hard-good ION selected merchandis purchasing carefully Mountain Recreation for the store, where he utilizes e. outdoor activitieshis vast knowledge on Q 491 E. Main Fashion metamorph St., Grass Valley product offering. to build a unique osis Q (530) 477-8006 When Jill and Jason So Jill strives Mountain took Q over 9:30 to ensure the Recreation p.m. to side of the in 2000, Saturday, and 7 p.m. Monday through business works apparel they 11 p.m. to outdoor gear with the 6 p.m. Sunday side. She Q PICKS focuses on
225 Flat Rate
$
Stevenson’s Jewelr y Suppl y
462 Colfax Ave. Grass Valley, 273-9129 Mon. through to 5 p.m. and Thurs. 9:30 a.m. 3 p.m. Closed Fri. 9:30 a.m. to on weekends
See OUTSIDE
C2
117 MILL STREET | DOWNTOW 477-6404 | MON-FRI N 10-6 | SAT GRASS VALLEY 10-5 | SUN 12-4
C anvas G iclee’s
ALL CLOTHI NG
on sale!
120 West Main 530.273.4243St., Grass Valley OPEN DAILY
Santa’s Helper.
Michael Goodwin
4.98 per column inch
$
nion.com
What to buy
for a man in
Style-savvy individuals his 30s have known years that the for outfit, and a accessories make the great for a man. This watch can do this your thirty year holiday season buy that says his old a statement watch great watch headed for success. A with a low profile slimed down details will add and amount of class the right to his work Find a great selection of apparel. men’s watches at Stevenson’s like these Skagen watches from Denmark.
Photo by Christian
7.75 per column inch
$
cguild@theu
picks | C2
T
$
(530) 477-4219,
Q
More fashion
Hart
open rate: $5.40 per col inch
back cover color
27, 2009 |
Union by John
open rate: $9.35 per col inch
classified
Friday, November
Photo for The
Retail
|
246 COMMERCIAL ST., NEVADA (530) 265-6710 CITY www.judisofnevadacity .com
6.90 per column inch $
4.82 per column inch $
655 Flat Rate
$
365 Flat Rate
$
225
$
Flat Rate
PRSRT STD
345 Flat Rate
$
225 Flat Rate
$
Y! CALL TODA
in* 10x w/moveFREE Truck RAGE
apply.
630 Flat Rate
$
restrictions
4.00 per column inch $
*Some
5.75 per column inch $
U.S. POSTAGE PAID CA Grass Valley, 79 Permit No.
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Standing up to bullies
2010 BER 3,
what you... missed
TED TO PROJEC RED COUNTY IN THE County BE $5.5M
Nevada On Tuesday, Joe Christoffel Deputy CEO county’s projected the 2011laid out cit for the is budget defi year – which 2012 fiscal be $5.5 million. to expected budget sustained The county drastically falling from damage tax revenues. property
Y N DAY TUESDA ELECTIO vote Tuesday in the open out to
new antiCounty’s al trend Nevada part of nation bullying BY MICHELLE
Polls Get elections. a.m. 7 mid-term County at out in Nevada 8 p.m. To find at and close need to vote, visit s. m/election where you county.co and mynevada y’s paper results. Check Wednesda for election
RINDELS
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G LAW BANNIN GV PASSES CIAL SALES POT COMMER Grass Valley
Staff Writer
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310 Flat Rate
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575 Flat Rate
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Mill
3.45 per column inch $
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S. Auburn
4.95 per column inch $
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The union Premium Positions Prospector Premium Advertising rates Positions Advertising rates ■ Front Page Top Corner (dog ear ad)
3.25” x 3.25” triangular ad, appears on A1. Daily $195. In conjunction with 30-column-inch ad or larger Daily: $150. Or get a one-day, front-page ear ad and a peel-back web ad (15,000 impressions to run for 2 weeks) Daily: $400 ■ Union Direct Sierra Saver Skybox 3” x 2” full-color ad, appears at the top of the flag on page 1. Availability limited to one per publication. Weekly: $99 ■ Union Direct Sierra Saver Front Page 6 col. x 13” full-color ad, appears on the front page. Weekly: $400
Community Premium Positions Advertising rates
■ Prospector Front Page
■ Community Section Dominator
5 col. x 1.5” full color ad, availability limited to one ad per Thursday. Weekly: $225
■ Community Service Rate
■ Prospector Back Page
5 col. x 11.25” full color ad, availability limited to one ad per Thursday. Weekly: $699
6 col. x 13” full color, guaranteed placement, limited to one ad per day. Daily $635. $13.99 per inch, Monday-Saturday. Available at Publisher’s discretion, should possess a 501C3 and be primarily a volunteer managed and operated organization serving the public good. Not available to any group selling goods or services, except when those goods support the fundraising efforts of the volunteer organization. Frequency discount does not apply.
Inserts
in The Union & THe union Direct Sierra saver
Select Market Coverage
By combining The Union and The Union Direct Sierra Saver, you expand your coverage to nearly all of western Nevada County.
The Union Preprint insert pricing
$150,000 - $80 ,000
$75,000 - $30,000
$25,000 - $5,000
open rate: $55 per thousand single sheet; each 6 page jump add $6 per thousand Route zoning add $8 5,000 minimum
The Union Direct Sierra Saver Preprint Insert Pricing This is delivered to more than 18,100 non-subscriber households midweek. Maximum insert size is 11”x12.5.” Minimum insert size 4”x6.” Zip code distribution available. No partial zip code distribution permitted.
95960
North San Juan
prices per 1,000 inserts: single sheet . . . . . . . . . . . . . . $36.00
Nevada City
20
Rough and Ready
standard tab up to 6 . . . . . . . up to 12 . . . . . . up to 12 . . . . . . up to 24 . . . . . . up to 18 . . . . . . up to 36 . . . . . . up to 24 . . . . . . up to 48 . . . . . .
price $51.00 $57.00 $63.00 $69.00
prices per 1,000 inserts: single sheet . . . . . . . . . . . . . . $32.00 standard tab up to 6 . . . . . . . up to 12 . . . . . . up to 12 . . . . . . up to 24 . . . . . . up to 18 . . . . . . up to 36 . . . . . . up to 24 . . . . . . up to 48 . . . . . .
price $49.00 $55.00 $61.00 $67.00
Post-it notes, Polybags & toppers
Post-It Notes . . . . . . . . . . . . . . Route zoning add . . . . . . . . . . . Maximum Insert size . . . . . . . . Maximum Polybag Size . . . . . .
$106 per 100 $8.00 11” x 12.5” 9” x 23”
Polybags and toppers available upon request
95975
Penn Valley
Grass Valley
95945
Cedar Ridge
95924
95946
price $53.00 $59.00 $65.00 $71.00
prices per 1,000 inserts: single sheet . . . . . . . . . . . . . . $34.00
95959
Lake Wildwood
95977
standard tab up to 6 . . . . . . . up to 12 . . . . . . up to 12 . . . . . . up to 24 . . . . . . up to 18 . . . . . . up to 36 . . . . . . up to 24 . . . . . . up to 48 . . . . . .
NEVADA COUNTY
Alta Sierra
95949
Lake of the Pines
95602
Nevada City: 4,108 Grass Valley (95945): 6,319 Grass Valley (95949): 5,268 Penn Valley: 2,566 Total distribution: 18,081
80
Piece Weight 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 3.0 3.1 3.2 3.3 3.4 3.5 3.6
$5,000 - $25,000 $34.00 $34.00 $48.00 $50.00 $51.00 $52.00 $53.00 $54.00 $55.00 $58.00 $63.00 $65.00 $67.00 $70.00 $71.00 $73.00 $75.00 $77.00 $80.00 $83.00 $86.00 $89.00 $92.00 $95.00 $98.00 $101.00 $104.00 $107.00 $111.00 $113.00 $116.00 $119.00 $122.00 $125.00 $128.00 $131.00
$26,000 - $75,000 $33.00 $33.00 $46.00 $48.00 $49.00 $50.00 $51.00 $52.00 $53.00 $56.00 $61.00 $63.00 $65.00 $67.00 $69.00 $71.00 $73.00 $75.00 $78.00 $81.00 $83.00 $87.00 $90.00 $93.00 $96.00 $99.00 $102.00 $105.00 $108.00 $111.00 $114.00 $117.00 $120.00 $123.00 $126.00 $129.00
$76,000 - $150,000 $32.00 $32.00 $44.00 $46.00 $47.00 $48.00 $49.00 $50.00 $51.00 $54.00 $59.00 $61.00 $63.00 $65.00 $67.00 $69.00 $71.00 $73.00 $76.00 $79.00 $82.00 $85.00 $88.00 $91.00 $94.00 $97.00 $100.00 $103.00 $106.00 $109.00 $112.00 $112.00 $118.00 $122.00 $124.00 $127.00
Special sections & ad Parameters Special Sections Weekly
■ Prospector
Published every Thursday, Prospector is Nevada County’s best read entertainment guide. Nevada County residents will spend millions of dollars on entertainment this year and Prospector reaches more Nevada County residents than any other publication. Get 10% off your contracted rate of inside front, inside back or back page pricing with a 52-time commitment. The Prospector will also be inserted in single-copy The Union Weekender issues. ■ Sunday Express
Publishes every Sunday. Available free at over 110 locations in Grass Valley and Nevada City. Quick read stories and features to keep the readers’ interest along with advertising specials, dining out guides and reviews. Great for the weekend traveler and locals on the go! Get 10% off your contracted rate of inside front, inside back or back page pricing with a 52-time commitment.
Bi-monthly
■ Auto Marketplace
Published the second and fourth Thursday of each month, Auto Marketplace is full of area dealers and auto repair and other auto associated businesses. This publication is distributed free in racks throughout Nevada County.
Monthly ■ Lake of the Pines News & Alta Sierran
Both publish monthly and are direct mailed to every resident in these communities. ■ 20 on the 20th Coupon Book
On the 20th of each month, The Union publishes a 24-36 page coupon book. This little book fits easily in purses and pockets, and coupons are easy to tear out. $100 each ad. ■ Special publications
■ Real Estate Showcase
Published on the second and fourth Thursdays of every month in The Union and in racks around town. Also distributed with the second and fourth The Union Weekender editions every month in single-copy only.
Ask your account manager for a special section calendar of all our supplemental publications.
Print Ad Submission Parameters Getting it to us All ads must be submitted within deadline via e-mail (preferred), flash drives, disc. Ads submitted late cannot be guaranteed. We do not have an ftp site, however, our e-mail is capable of handling files up to 30MB. Anything larger may be sent through an online host ftp site, such as YouSendIt.com. Ads may be sent directly to your sales representative or proof@theunion.com. Images All images should be at least 300dpi and submitted no smaller than print size. Images can be: jpgs, tifs and epses. (If you will be submitting a photo directly to us, the original photo file taken directly from the camera is best in a jpg format.) Line art (logos, etc.) Line art must be 300dpi and no smaller than intended
print size. Vector art is preferred and will print the best. It is best to use: eps, Illustrator files (no higher than CS2), and pdfs, are preferred. Jpgs and tifs are acceptable, but will not print as clear as a vector image. Building your ads We recommend you build your ads in InDesign or Illustrator in CMYK formats. Ads built using other software such as Publisher, Word, Excel, will result in less than optimal printing clarity. Black-and-white ads are acceptable from PhotoShop. Export ad files as pdfs at 300 dpi or higher quality and embed all fonts. Colors and text Blacks using more than 1 color, (i.e. rich black, 4-color black) will result in hard-to-read text. White, small, thin text placed on color backgrounds or 4-color blacks will be difficult to read when printed. We recommend white
Display ad Sizes Display column sizes are: 1 column . . . . . . . . . . . . . . . . . . . . . . 2 columns. . . . . . . . . . . . . . . . . . . . . 3 columns. . . . . . . . . . . . . . . . . . . . . 4 columns. . . . . . . . . . . . . . . . . . . . . 5 columns. . . . . . . . . . . . . . . . . . . . . 6 columns. . . . . . . . . . . . . . . . . . . . .
text on colored backgrounds be no smaller than 12 pt, and/or bold font face. Avoid, if possible, using colors that require all four inks (cyan, magenta, yellow and black), such as burgundy. Note that colors and brightness on computer screens will not match when printed on newsprint. Because newsprint is light grey, colors will appear a shade or two darker. Photos print darker. Very rich, deep colors may print looking very black. Failure to comply to the above ad-building parameters may result in poor print quality, blurry images and hardto-read text. The Union is not responsible for files that do not meet the above specifications. Ads built camera ready should have all corrections made before submission. We are happy to build your ads for you or answer any questions on ad building. There is no charge for The Union to build your ad, up to one hour of design, additional services are available at $50 per hour.
Classified Ad Sizes 10p5. . . . . . . . . . . . . . . . . . . . . . 1.736” 21p10. . . . . . . . . . . . . . . . . . . . . 3.639” 33p3. . . . . . . . . . . . . . . . . . . . . . 5.542” 44p8. . . . . . . . . . . . . . . . . . . . . . 7.444” 56p1. . . . . . . . . . . . . . . . . . . . . . 9.347” 67p6. . . . . . . . . . . . . . . . . . . . . . 11.25”
Classified column sizes are: 1 column . . . . . . . . . . . . . . . . . . . . . 6p10.. . . . . . . . . . . . . . . . . . . . . . 2 columns. . . . . . . . . . . . . . . . . . . . . 14p5. . . . . . . . . . . . . . . . . . . . . . . 3 columns. . . . . . . . . . . . . . . . . . . . . 22p. . . . . . . . . . . . . . . . . . . . . . . . 4 columns. . . . . . . . . . . . . . . . . . . . . 29p7. . . . . . . . . . . . . . . . . . . . . . . 5 columns. . . . . . . . . . . . . . . . . . . . . 37p2. . . . . . . . . . . . . . . . . . . . . . . 6 columns. . . . . . . . . . . . . . . . . . . . . 44p9. . . . . . . . . . . . . . . . . . . . . . . 7 columns. . . . . . . . . . . . . . . . . . . . . 52p4. . . . . . . . . . . . . . . . . . . . . . . 8 columns. . . . . . . . . . . . . . . . . . . . . 59p11. . . . . . . . . . . . . . . . . . . . . . 9 columns. . . . . . . . . . . . . . . . . . . . . 67p6. . . . . . . . . . . . . . . . . . . . . . .
1.139” 2.403” 3.667” 4.931” 6.194” 7.458” 8.722” 9.986” 11.25”
Digital Marketing Steal the Deal
Steal the Deal has no upfront cost. It is a revenue share opportunity at 50% payback of what we sell for you. We can reach a larger local audience than Groupon and Living Social through our online and print/ online platforms. And, unlike some other deal companies, we do not require a multi-date commitment. Steal the Deal will generate buzz for your business when purchasers use social media and e-mail to rally friends and family to buy into the deal.
Mobile
The Union mobile local smartphone app keeps people in touch with their community, no matter where they go. Be sure they stay in touch with you too when they see your ad supporting their local news source. App available on iPhone, Blackberry and Android. Get 10,000 views on the mobile news application, 100,000 views in our print edition as we promote the app, and website promotion ads of the app that draws people to download and view. $200 per month.
Search Marketing Swift’s Search Marketing Solution for Small Business is an all-in-one solution that helps small businesses generate sales from customers searching the internet in their local communities. This will get your business found on all major search engines on the first page of search results. Includes a custom microsite that positions your business more favorably over your competitors, generating more sales. And it will track all customer response generated from the campaign via a unique trackable phone number. Your account manager can set up a free consultation and answer questions on our programs. Includes design, content and publishing of a sales-generator single-page “microsite” website for your search campaign; setup of search marketing campaigns on Google, Bing and Yahoo; a unique local phone number on the microsite that tracks all calls generated from the campaign.
Covers microsite hosting and maintenance including up to 2 hours of client-requested site changes per month; unlimited phone calls to your business on the site’s trackable phone number.
Spending is determined on a “per new visitor” basis of searchers that click-through to the campaign microsite. Each new visitor that visits the microsite is valued at $5. You are not charged for returning visitors. Once your spending cap is reached, your campaign is paused for the remaining part of the month. If your spending cap is not reached in a single month, then you are billed only for the number of new visitors generated by the campaign.
Example of a search marketing campaign microsite
Social Media Marketing
Share your message with your most loyal customers and create loyalty and retention with Facebook, Twitter and e-mail. Push out specials to your most loyal customers. Use Facebook’s ad platform to increase your customer base. Promote special events. Offer coupons and other deals. Your account manager can set up a free consultation and answer questions on our programs.
TheUnion.com & Internet ads TheUnion.com Audience
Leaderboard
theunion.com is the area’s leading local news site. With more than 270,000 average visits and more than 1,000,000 page views monthly, you’ll have a difficult time finding more local attention online. Reach more potential customers on theunion.com than all other local media sites combined. Readers of online news sites tend to be higher income individuals with more purchasing power.
size: 728 x 90 pixels Benefit from high impact ad positioning and build positive brand awareness with theunion.com $275 per month 20,000 impressions
Peel-back
size: 500 x 500 pixels This interactive ad responds to mouse rollovers and clicks. $310 two weeks 15,000 impressions
Targeting
We deliver the audience you need at the time you need it. Our robust ad server can target your ad to certain types of content on our site and deliver your message at a time that matters the most to your bottom line. We offer a unique audience, giving you access to readers at work and at home during your business hours.
Search Sponsor
size: 120 x 60 pixels Build brand awareness and receive a 100% impression guarantee with a search sponsorship presence $500 per month Exclusive
Medium-Rectangle
Value
size: 300 x 250 pixels The most familiar ad size for consumers, this space boasts premium positioning near headlines and top stories
Every ad on theunion.com is on a page that readers invite onto their computer screens. We offer our local advertisers premium positioning on the page at a very affordable rate.
Trust
The Online Publishers Association finds that local newspaper sites lead the pack when it comes to trusting online advertising. A majority (56%) responded that they find advertising trustworthy on local newspaper sites. Tie your message to our reputation. Also, recent research by Google shows this trust at a 42% to 48% increase if a reader is exposed to your advertising message both in print and online.
$225 per month 20,000 impressions
Performance Boost
If you advertise in The Union, consider adding theunion.com. Recent research by Google shows that ads seen both on the Web and in the print newspaper are between 47% and 52% more effective. Everyone knows multiple advertising mediums are your best bet, but print and online news are likely to be your most effective pairing.
Flexibility
From advertising of products, branding efforts, online coupons, our powerful ad server can handle any need. Let our creative team develop an online image ad for you, or let us host a video ad. Our ad server will even let you send multiple messages to our audience, in a random or sequential pattern.
Half Page
size: 300 x 600 pixels The newest and largest ad size, the half page offers larger dimensions to deliver stronger message visibility with lasting impact $225 per month 20,000 impressions
Web Ad Submission Parameters Getting it to us All ads must be submitted the day before the ad is to go live on our website via e-mail. File size All ads must be 200k or smaller.
Acceptable formats For static ads, we accept jpgs, .gifs or .pngs. We also accept animated .gifs. For Flash ads, we require you submit a .swf and a static ad (.gif, .jpg or .png). In the Flash ad, include a clickTag button and use this action script on the button:
on (release) { if (clickTag.substr(0,5) == “http:”) { getURL(clickTag, “_blank”); } }
Ads that do not comply to these parameters will be rejected. There is no charge for The Union to build your ad, up to one hour of design, additional services are available at $50 per hour.
Events, Marketing & Print Services Marketing Services
Events
In today’s competitive media landscape, your message needs to stand out. The Union will make that happen. With more than 144 years in the community, there is no other media outlet in the area that knows the pulse of the Western Nevada County market more than The Union. Allow The Union’s marketing experts to customize your marketing needs today. ■ Commercial Print
Quality counts. With our own printing plant on the premise and long-standing relationships with trade presses, we are equipped to provide top-notch printing of your pieces with quick turn-around. Ask about our booklets, weeklies, glossy covers, and more. ■ Design & Layout
■ The Union’s 27th Annual Spring Home & Garden Show
April 28 and 29, 2012, at The Nevada County Fairgrounds
From print advertisements and fliers to online banners. We house a fullystaffed creative services department of qualified and professional designers who will fully listen to what you want. ■ Direct Mail
Get your message directly to your audience, without the timetables created by other media. The Union will design, deliver and measure the effectiveness of your targeted message. ■ Lists
Let us do the hard work for you. From purchasing commercial data to accessing our robust in-house database, we can help you expand your customer database or help you capture customer data to build, maintain and market to your customer database.
■ Paint the Town Pink: A Women’s Expo Celebrating Breast Cancer Awareness and the Women of Nevada County October 25, 2012, at The Nevada County Fairgrounds
Printing Services The Union’s PressWorks offers competitive pricing for your printing needs. We can do single and double-sided fliers, as well as, multiple-page catalogs, newsletters and more. Call Gary Clelan for a price quote: (530) 477-4252
■ Flavor of Nevada County — A cooking school
Dates to be announced. Call The Union for details.
Terms &Policies policies Terms & General policy Contract advertisers are guaranteed their rate for the term of the contract. Contract advertisers who fail to fulfill their contract agreements are subject to a rate adjustment charge based on actual expenditures plus penalty if necessary. Publisher reserves the right to edit, reject or cancel any advertisement at any time. Contracts are not available for periods exceeding one year. Advertiser must be in compliance with the terms of the contract and have balances current to maintain the guaranteed rate. a) Dates and deadlines for cancellations of ads are the same as the deadlines for placing ads. b) Every effort will be made to meet reasonable position requests. Failure to meet these requests will not constitute cause for adjustment, refund or rerun. c) Credit for errors will not be given after the first insertion on multiple insertions. Claims for adjustment must be made within seven days of publication.
Tear sheets The Union provides electronic tear sheets to quickly and conveniently deliver your newspaper tear sheets to you. There is not cost for the e-tears service; all you need is access to a computer with an internet connection. If you prefer to receive paper tear sheets, they are available for a $5 per copy fee, billed to your account the month following the publication.
Design services We will be happy to make one proof of each ad available, if requested, when your order is placed. Graphic design services are included in the price of your advertisement up to one hour per advertisement. Additional design services are available at $50 per hour.
billed customers, if full payment is received by the 10th and no prior balances exist. Until credit is approved, payment is due when ad or copy is placed and is not eligible for the 4% prompt pay discount. The following do not qualify for prompt pay discount: National advertising, classified advertising, inserts, Internet advertising, political advertising, community, nonprofit and donated rates, special auto and Business Builder rates, special publications, including but not limited to, Home & Garden publication and Visitor’s Guide, booth or vendor fees for special events, we print & deliver and additional printing charges. Agency discounts do not apply to retail rates, all pricing quoted is net. A finance charge of 1.5% (18% per annum) will be added to accounts 30 days past due.
Errors and Omissions The Publisher’s liability, if any, for errors shall not exceed the space occupied by the error. If the advertiser is provided with a proof and errors are not clearly marked by the advertiser for correction, the Publisher will have no responsibility. The Publisher will not be liable for any omission of an advertisement or portion of an advertisement ordered to be published. In no case will the Publisher be responsible for any general, special or consequential damages.
Depth Requirements ■ Our full page ROP depth is 21.5” ■ Advertisements measuring more than 19” high will be charged the full depth of
the page. ■ Tabloid size is 5 retail columns by 11.25”
Cancellation A 50% cancellation fee will be charged on advertisements cancelled after the ad placement deadline. Dates and deadlines for cancellations of ads are the same as the deadlines for placing ads.
Photos
Advertising Deadlines
Photos submitted to The Union in any form then become property of The Union and therefore we can’t be held liable for loss or damage of photos. The Union’s current photo data base is subject to the limitations of electronic data storage and no warranty is made to keep photos on file.
Publication Date: Deadline: Monday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thursday, 5 p.m. Tuesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 5 p.m. Wednesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 5 p.m. Thursday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday, 5 p.m. Friday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday, 5 p.m. Saturday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday, 5 p.m. Wheels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday, 5 p.m. Showcase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 4 p.m., 6 days prior Prospector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 5 p.m., 6 days prior The Union’s Direct Sierra Saver . . . . . . . . . . . . . . . Thursday, 5 p.m., 6 days prior
Photography services for the first hour at no charge. Additional photography services will be billed at $50.00 per hour. Real Estate photos submitted to The Union in any form then become property of The Union and therefore we will not be held liable for loss or damage of photos. The Union’s current photo database is subject to the limitations of electronic data storage and no warranty is made to keep real estate photos on file. It is required by The Union that each photo being submitted must have the advertiser name, agent’s name, address of photo (street number and street name), and phone number of the agent.
Position Requests
It is required by The Union that if a photo is submitted to replace an existing photo in our system it must be indicated and must be submitted by ad copy deadline. If multiple views of photos exist The Union will not be responsible beyond publishing a photo with the correct address.
Although any page is not guaranteed, the newspaper will make every effort to meet requests. When a special page is a condition of the order an extra charge of 20% will be made. This placement is for page only, no position on a particular page can be guaranteed. The minimum guaranteed ad size is 30 column display inches. Classified commercial advertisements will be grouped as closely as possible to desired classifications, subject to mechanical requirements. All page requests are on a first come, first served basis.
Terms/Prompt-pay discount
Ad Brokering
Payment is due and payable for each month’s advertising on the 10th of the following month. A prompt pay discount of 4% is allowed on eligible advertising for our
Brokered advertising, which is solicited and sold by a third party rather than directly by The Union’s retail or classified advertising department, is not accepted.
Advertising Sales Department (530) 477-4204 or (530) 477-4243 • e-mail: sales@theunion.com The Union 464 Sutton Way, Grass Valley, CA 95945 •Phone: (530) 273-9561 • Fax: (530) 273-1854 www.theunion.com