What marketing solutions are best for your company? Newspapers
Daily and weekly newspapers offer dedicated client sections, wraps, inserts, niche publications, display and classified advertising.
Digital MarketiNg
Online display, social media, video, email, mobile, deal of the day and search.
DistributiON / priNtiNg
Inserting, shipping and printing of programs and publications. Glossy and newsprint available.
We can help you determine what marketing mix is best for you.
busiNess CONsultatiON
We will bring fresh marketing ideas with consumer research to support the right media mix for your business to get results.
DesigN
Our Creative Services department can create graphic designs, logos, business cards, letterhead, ads for newsprint, magazine, internet, programs, flyers, posters and newsletters. Go to http://cmnmonline.com/gallery.html for examples.
Advertising growth expectations for 2011 are highest for online. Looking across all anticipated media buys, small to medium-size businesses are most prevalent in newspapers, directories, local magazines, flyers, direct mail and online. But when advertisers were asked what their plans were for advertising spending throughout 2011, more than half said their online advertising investment would increase. Of businesses surveyed in a recent study by Belden, most businesses plan to use 3 to 5 different advertising mediums to promote their product or service. Which marketing mix is best for you?
Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities
theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268 06/13/11
www.THEUNION.com Great People Connecting Communities
&
As your business changes, we are changing with you… Put your message in front of your best customers. 84% of businesses expect to use digital advertising to grow Our capabilities can help your business. We’ll provide a free in-depth needs analysis: A 30-45 minute meeting to help us understand your specific challenges
Digital Marketing tools for brand awareness, lead generation, call to action and retention/loyalty Website Display
Creates awareness of your business or service
· Banner ads · Text ads · Video
Mobile
A call to action tool that put your message in the hands of consumers
Topics we will discuss: · Your target consumer · Your marketing area · Current challenges · Your competitive environment · Consumer perception of your business
We want to partner with you: It’s our promise that our account manager and support team will partner with you to create a custom marketing strategy designed to achieve your desired results.
· Banner · Coupon
Social Media Marketing Share your message with your most loyal customers and create loyalty and retention · Facebook · Twitter · Email
Deal of the day
Capture new customers immediately
Search Marketing Target “hot” buyers
Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities
theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268 06/13/11
www.THEUNION.com Great People Connecting Communities
&
WHY online? Most Trusted Source for Advertising. • 40% of adults agreed that their opinion of online advertising is influenced by the type of website on which the ad appears.
Advertisers around the world are discovering it is more important than ever to put their message in front of their best customers. The Union and TheUnion.
com digital offers a highly
desirable, unique user base with content-targeted placement opportunities, dynamic ad formats and proven success. The Union
and TheUnion.com digital
online and print advertising opportunities rival that of any other format. Maybe it’s time to try something new?
Website Advertising Opportunities
• Of those, local newspaper sites ranked first in trustworthiness of advertising. • 36% of adults selected local newspaper websites for trustworthy advertising compared to 23% for local television websites and less than 12% for online portals.
Leaderboard
• And local newspaper sites were the clear winner across all demographic categories, leading the second-ranked television websites.
• 728 x 90 pixels • Top of page position • Benefit from high impact ad positioning and build positive brand awareness
Leaderboard Search
MEDIUM Rectangle
search sponsor • 120 x 60 pixels • Top of page position • Build brand awareness and receive a 100% impression guarantee.
Souce: NAA comScore Survey, Nov 2009
MED. Rectangle
Half Page • 300 x 600 pixels • In-content position • Our newest ad size, the half page offers larger dimensions to deliver stronger message visibility and lasting impact
Half Page
• 300 x 250 pixels • In-content position • The most familiar ad size for consumers, this space boasts premium positioning near headlines and top stories
Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities
theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268 06/13/11
www.THEUNION.com Great People Connecting Communities
&
Position Options ❑ ❑
Leaderboard/Top $310/mo Home page Leaderboard/Top $275/mo Run of site
❑ ❑
Medium Rectangle/Middle $275/mo/Home page Medium Rectangle/Middle $225/mo/Run of site
Based on 20,000 impressions per month - minimum
❑ ❑
Half Page/Bottom $275/mo Home page Half Page/Bottom $225/mo Run of site
additional Targeting Options Time Targets $50/mo
Day - Targets $50/mo
❑ 6A - 12P
❑ Mon - Fri
Monthly Investment Calculator:
❑ Sat & Sun
Impressions:_______________ Position:___________________ Target Option:______________ Target Option:______________
❑ 12P - 6P ❑ 6A - 6P
❑ Sun - Wed
GEO - Targets $50/mo ❑ Local Market ❑ Regional Market ❑ Out of State ❑ International
❑ Specific Day/Days Additional Impressions
Monthly Investment:________
❑ 10,000 $100/mo ❑ 20,000 $200/mo ❑ 30,000 $300/mo ❑ ________________________
Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities
theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268 06/13/11
www.THEUNION.com Great People Connecting Communities
&
mobile: Stay in touch The Union mobile local smartphone app keeps people in touch with their community, no matter where they go. Be sure they stay in touch with you too. Search The Union in your phone’s app store. Available on iPhone and Blackberry.
$300 per month gets you: • 10,000 views on the mobile news application • 100,000 views in our print edition as we promote the app • Website promotion ads of the app that draws people to download and views. • Website promotional ads as we promote the application (monthly) • In paper promotional ads as we promote the application (1x per week- min) • Limited availability. Call today. Advertising on mobile devices will become a significant part of a business’s advertising budget faster than any media in history. —Borrell Associates Over 80% of Americans have a cell phone. Of those more than 31% have a smartphone (and growing)
Mobile Device Ad Spending $8.8 million in 2009 $26.9 million in 2010 —Borrell Associates
Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities
theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268 06/13/11
facebook Why? • Your customers are on Facebook and you need to be where your customers are • Facebook has over 600 million users • It is the #1 visited website on the Internet! • Social networking accounts for over 23% of our time online • That’s more than double any other activity!
Promote
Facebook Reaches Majority of U.S. Web Users As Facebook continues to solidify its role as the world’s top social networking site, eMarketer estimates that more than half of internet users in the U.S. were logging on to the site at least monthly as of the end of 2010. This year, eMarketer forecasts 132.5 million U.S. web users will use the site. That increase of 13.4% in the number of users means Facebook will reach almost nine in 10 social network users and 57.1% of internet users. By 2013, 62% of web users and almost half (47.6%) of the overall U.S. population will be on Facebook.
• Push out specials to your most loyal customers • Use Facebook’s ad platform to increase your customer base • Promote special events • Offer coupons and other deals
Interact • Hold sweepstakes for your fanbase! • Will quickly grow your reach • Gives your fans incentive to join the page • Post informative content • Industry specific non-promotional content
Source: Feburary 2011, www.Emarketer.com
• Make your page a place people want to include in their daily routine
Share • Use videos and pictures to show off your store! • Create an “in store” experience for your Facebook fans! Contact us today for your FREE 1 hour consultation!
Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities
theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268 06/13/11
Social Media Marketing Options The Union digital offers three package options as well as add-on services.
Build It
Help Us Manage It
Do It For Us
(Package A)
(Package B)
(Package C)
3 month contract { $350 per month }
6 Month Contract { $500 Per Month }
6 Month Contract { $850 per month }
We design and develop a personalized Facebook business fan page, welcome tab using the customers brand, copy and design elements. This includes building a custom welcome tab and profile image. We secure a personalized Facebook URL that can be used for other marketing and promotions. We also provide a document with best practice recommendations to build a fan base and develop a strategy for posting.
Includes the Build It package plus: We have a monthly meeting to develop a customized strategy for status message posting (including frequency and types of posts) and strategy for building the fan base. We also monitor your page once per day (Monday-Friday). We provide a monthly report card with Facebook analytics and activity conducted during the month.
Includes the Build It package plus: We will update the design up to three times per year (seasonal designs). We have a twice-monthly strategy call including reviewing the report card and next-step planning for posting and fan-base building. We post based on the strategy developed (Max 15 times per week) and monitor the page to reply to customer questions and interactions (Max 20 times per week). This package also includes one premium Add-On described below.
Add-Ons { $200/item }
Additional custom tabs, facebook ad campaign, facebook contests, twitter account setup, youtube channel setup, video editing (1-2 minute) and SMS campaigns.
Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities
theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268 06/13/11
Steal the Deal Businesses that are interested in gaining new customers are a great match for Steal the Deal. Targets such as Restaurants, Health & Beauty, Entertainment & Special Events, Services and Travel & Leisure have been most successful. What’s In it for You? • No upfront cost: This is a revenue share opportunity at 50% payback of what we sell for you. • We can reach a larger local audience than Groupon and Living Social through our online and print/online platforms. Also, unlike some other deal companies, we do not require a multi-date commitment. • Generate buzz for your business when purchasers use social media and email to rally friends and family to buy into the deal. • Feel confident offering deals through our fraud prevention software that validates names/IDs and coupon codes. • Drive foot traffic to your business.
How much does it cost to participate in Deadline Deals?
What makes a good deal? A good deal is one that the consumer could not find anywhere else. It should be at a minimum 50% off with few restrictions and disclaimers. The cost to the consumer should be $10 and up depending on the product or service. The subscribers to the Steal of the Day (Media Company deals newsletter) will receive a Deadline Deals e-mail each day. The website has a link with the Steal of the Day on every page. On average, the homepage of our website gets 11,000 page views per day. There will also be an ROP ad in The Union each day. The Union reaches more than 32,000 readers on an average weekday.
There is no upfront cost to participate in Steal of the Day. This is a revenue share program— the advertiser splits the sales with us. All he/she has to do is suggest a generous deal.
Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities
theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268 06/13/11
Local search marketing GET YOUR BUSINESS FOUND ON THE FIRST PAGE OF GOOGLE, BING AND YAHOO BY LOCAL PEOPLE SEARCHING FOR WHAT YOU SELL. Pricing One-Time Start-up Cost: $300
Swift’s Search Marketing Solution for Small Business SwiftSearch is an all-in-one solution that helps small businesses generate sales from customers searching the internet in their local communities. · Gets your business found on all major search engines on the first page of search results · Includes a custom microsite that positions your business more favorably over your competitors, generating more sales · Tracks all customer response generated from the campaign via a unique trackable phone number
· Includes design, content and publishing of a sales-generator single-page “microsite” website for your search campaign.
· Once your spending cap is reached, your campaign is paused for the remaining part of the month. · If your spending cap is not reached in a single month, then you are billed only for the number of new visitors generated by the campaign.
· Includes setup of search marketing campaigns on Google, Bing and Yahoo. · Includes a unique local phone number on the microsite that tracks all calls generated from the campaign.
Monthly Site Maintenance: $30 · Covers microsite hosting and maintenance. · Includes up to 2 hours of clientrequested site changes per month. · Includes unlimited phone calls to your business on the site’s trackable phone number.
Client-Determined Monthly Budget for Search Marketing Exposure: $200 (recommended initial monthly spending cap)
· Spending is determined on a “per new visitor” basis of searchers that clickthrough to the campaign microsite. · Each new visitor that visits the microsite is valued at $5. You are not charged for returning visitors. Example of a search marketing campaign microsite
Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities
theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268 06/13/11