The Union Digital Toolkit

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What marketing solutions are best for your company? Newspapers

Daily and weekly newspapers offer dedicated client sections, wraps, inserts, niche publications, display and classified advertising.

Digital MarketiNg

Online display, social media, video, email, mobile, deal of the day and search.

DistributiON / priNtiNg

Inserting, shipping and printing of programs and publications. Glossy and newsprint available.

We can help you determine what marketing mix is best for you.

busiNess CONsultatiON

We will bring fresh marketing ideas with consumer research to support the right media mix for your business to get results.

DesigN

Our Creative Services department can create graphic designs, logos, business cards, letterhead, ads for newsprint, magazine, internet, programs, flyers, posters and newsletters. Go to http://cmnmonline.com/gallery.html for examples.

Advertising growth expectations for 2011 are highest for online. Looking across all anticipated media buys, small to medium-size businesses are most prevalent in newspapers, directories, local magazines, flyers, direct mail and online. But when advertisers were asked what their plans were for advertising spending throughout 2011, more than half said their online advertising investment would increase. Of businesses surveyed in a recent study by Belden, most businesses plan to use 3 to 5 different advertising mediums to promote their product or service. Which marketing mix is best for you?

Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities

theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268 06/13/11


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