LVN 2012 Rate Card

Internet Rates Ad Sizes to choose from: Leaderboard (728x90) & Big Box (300x250) Impressions Per Month 10-19,999 Monthly 12 Months

Cost Per Thousand

$22

$20

20,000 - 29,999 Monthly 12 Months

$17

$15

30,000 + Monthly 12 Months

$12

$10

Other digital media marketing opportunities available including e-mail marketing, rich media, e-edition sponsorships, and more. Contact your account manager for a detailed proposal. Social Media Marketing to include: Reputation management Facebook, Twitter, Mobile Coupons, E-mail marketing, SEM and SEO.

Market Statistics Lahontan Valley News enjoys high readership, with 75% of local adults reading the paper during the course of one week.

• Each of our newspapers was cited as the primary ad source* when consumers were making a buying decision.

• Reaches 75% of the people who earn more than $100,000 per year.

• Reach online readers who have an annual household income of $73,000.

The Sierra Nevada Media Group’s array of products and services also reach a premium audience, one that is well educated and affluent.* We reach: • 75% of households earning more than $100,000 • 72% of adults over 35 years of age • 72% of adults who own more than one home • 70% of homeowners in the market • 69% of married households • 67% of adults with a college degree or post-graduate degree Demographics of Lahontan Valley News readership: Male/Female Readership each week: Male: 67% • Female: 82% Weekly Readership by Age: 25-34: 71% • 35-44: 74% • 45-54: 80% • 55-64: 67% • 65+: 77% Weekly Readership by Income Level: $35-$39,999: 62% • $40-$44,999: 73% • $45-$49,999: 85% • $50-$59,999: 65% • $60-$74,999: 79% • $75-$99,999: 69% • $100,000+: 72% Weekly Readership by Educational Level: HS Graduate: 66% • Technical School: 74% • 4-year college graduate: 83% • Post-graduate degree: 70% Weekly Readership by Home Ownership: Multiple property owners: 69% • Homeowners: 76% • Renters: 69% * Source: Wilkerson & Associations, Readership Study

Deadlines Paper Name

Publishing Day

Space Reservation

Lahontan Valley News Nevada Appeal

The Record-Courier

Sierra Sun North Lake Tahoe Bonanza Tahoe Daily Tribune Lake Tahoe Action

Wed. & Fri. Tues.-Sat. Sunday Wed. & Fri. Sunday Wed. & Fri Thursday Wed., Fri & Sat. Thurs.

Two days prior to publication date by 3pm Two days prior to publication date by 5pm Wednesdays by 5pm Two days prior to publication date by 3pm Wednesdays by 5pm Two days prior to publication date by 5pm Two days prior to publication date by 5pm Two days prior to publication date by 5pm Tuesdays by 9am

Contact an Advertising Account Manager 562 North Maine Street I Fallon, NV 89406 775.423.6041 I lahontanvalleynews.com

Advertising Pricing

2012

Discounts

Modular Ad Sizes and Retail Rates Lahontan Valley News Actual Size

Open Rate

13-Time Rate

21-Time Rate

40-Time Rate

Full Page

84”

10” x 14”

$605

$485

$440

$400

3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/5 Page 1/8 Page 1/12 Page 1/16 Page 1/32 Page

63” 56” 42” 28” 21” 15” 10.5” 8” 6” 4”

10” x 10.5” 6.611” x 14” 10” x 7” 3.222” x 14” 4.917” x 7” 4.917” x 5” 4.917” x 3.5” 3.222” x 4” 3.222” x 2.5” 1.528” x 2.5”

$500 $465 $350 $275 $205 $175 $120 $75 $55 $45

$400 $370 $280 $220 $165 $140 $95 $60 $45 $35

$365 $335 $255 $200 $150 $125 $85 $55 $40 $30

$330 $305 $230 $180 $135 $115 $75 $50 $35 $25

Sierra Sun, North Lake Tahoe Bonanza, Tahoe Tribune, Action, The Record-Courier Ad Size

Ad Inches

Actual Size

Open Rate

13-Time Rate

21-Time Rate

40-Time Rate

Full Page

84”

10” x 14”

$680

$545

$495

$450

3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/5 Page 1/8 Page 1/12 Page 1/16 Page 1/32 Page

63” 56” 42” 28” 21” 15” 10.5” 8” 6” 4”

10” x 10.5” 6.611” x 14” 10” x 7” 3.222” x 14” 4.917” x 7” 4.917” x 5” 4.917” x 3.5” 3.222” x 4” 3.222” x 2.5” 1.528” x 2.5”

$555 $525 $395 $300 $225 $200 $125 $80 $65 $45

$445 $420 $315 $240 $180 $160 $100 $65 $50 $35

$405 $380 $285 $220 $165 $145 $90 $60 $45 $30

$370 $345 $260 $200 $150 $130 $80 $55 $40 $25

Nevada Appeal Daily Ad Size

Ad Inches

Actual Size

Open Rate

13-Time Rate

21-Time Rate

40-Time Rate

Full Page 3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/5 Page 1/8 Page 1/12 Page 1/16 Page 1/32 Page

84” 63” 56” 42” 28” 21” 15” 10.5” 8” 6” 4”

10” x 14” 10” x 10.5” 6.611” x 14” 10” x 7” 3.222” x 14” 4.917” x 7” 4.917” x 5” 4.917” x 3.5” 3.222” x 4” 3.222” x 2.5” 1.528” x 2.5”

$1,260 $1,035 $1,005 $820 $585 $470 $400 $270 $185 $150 $75

$1,005 $830 $805 $655 $470 $375 $320 $215 $150 $120 $60

$915 $750 $730 $595 $425 $340 $290 $190 $135 $105 $55

$830 $685 $665 $540 $385 $310 $265 $175 $125 $100 $50

Nevada Appeal Sunday Ad Size

Ad Inches

Actual Size

Open Rate

13-Time Rate

21-Time Rate

40-Time Rate

Full Page 3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/5 Page 1/8 Page 1/12 Page 1/16 Page 1/32 Page

84” 63” 56” 42” 28” 21” 15” 10.5” 8” 6” 4”

10” x 14” 10” x 10.5” 6.611” x 14” 10” x 7” 3.222” x 14” 4.917” x 7” 4.917” x 5” 4.917” x 3.5” 3.222” x 4” 3.222” x 2.5” 1.528” x 2.5”

$1,480 $1,220 $1,180 $965 $690 $550 $470 $315 $220 $175 $90

$1,185 $975 $945 $770 $550 $440 $375 $250 $175 $140 $70

$1,075 $885 $860 $700 $500 $400 $340 $225 $160 $125 $65

$975 $805 $945 $635 $455 $365 $310 $205 $145 $115 $60

* Contract required for frequency rates. Price is per insertion. Color is included in all ads.

Number of Publications

Number of days per week

1 = 0% discount 2= 10% discount 3= 20% discount 4= 25% discount

1 = 0% discount 2= 10% discount 3= 20% discount

5= 30% discount 6 = 35% discount 7= 40% discount

Your Investment Calculator Open Rate

13-Time Rate

21-Time Rate

40-Time Rate

Step 2: Pick Your Ad Size Full Page

3/4 Page

2/3 Page

1/2 Page

1/3 Page

1/4 Page

1/5 Page

1/8 Page

1/12 Page

1/16 Page

1/32 Page

Example: Rate: Open Rate Size: 1/4 page ad Run Dates: Sierra Sun - Wednesday and Friday, Nevada Appeal - Saturday, Action - Thursday Number of Publications: 3 = 20% Discount Number of Days Running: 4 = 25% Discount

Step 3: Pick Your Publications and Run Dates Step 4: Add Up Your Discounts & Find Your Total Weekly Investment Publication

Base Rate

# of Days Starting Number of Per Pub Investment publications

Sub Total

Number of Days

Sub Total

4= 25% discount 5= 30% discount 6 = 35% discount

Multiply the base rate by the percent discount you receive for the number of publications your ad runs in. Multiply the subtotal for each publication by the discount for the number of days your ad is running. Multiply the subtotal by the number of days the ad runs in that publication. Add the subtotal for each publication to get your total weekly investment.

Step 1: Pick Your Frequency Rate

Total

Sierra Sun

Sierra Sun: $225 x 20% = $180 x 25% = $135 Per Insertion x 2= $450 For Two Insertions

North Lake Tahoe Bonanza Tahoe Daily Tribune Action

Nevada Appeal: $330 x 1= $330 x 20% = $264 x 25% = $198 Per Insertion

The Record-Courier Lahontan Valley News Nevada Appeal Daily

Action: $225 x 20% = $180 x 25% = $135 Per Insertion

Nevada Appeal Sunday TOTAL

Total Investment: $450 + $198 + $135 = $783

10.75” wide

Ad Sizes

6 columns or 10” wide

15” tall

Ad Inches

14.25” tall

Ad Size

Full Page: 6 col x 14” 10” x 14”

2/3 Page: 4 col x 14” 6.611” x 14”

3/4 Page 6 col x 10.5” 10” x 10.5”

1/2 Page Horizontal: 6 col x 7” 10” x 7”

1/2 Page Vertical: 3 col x 14” 4.917” x 14”

1/3 Page: 2 col x 14” 3.22” x 14”

1/5 Page: 3 col x 5” 4.917” x 5”

1/12 Page: 2 col x 4” 3.22” x 4”

1/16 Page: 2 col x 2.5” 3.22” x 2.5”

1/3 Page Horizontal: 6 col x 4.5” 10”x 4.5”

1/4 Page: 3 col x 7” 4.917”x 7”

1/8 Page:

3 col x 3.5” 4.917”x3.5”