2012
500 Double Eagle Court, Reno, NV 89521 (775) 770-1173
u Special Section and Magazine Editions For more information about special sections and magazines please contact your sales representative or call 775-770-1173.
Date
Focus section or magazine*
Date
Focus section or magazine*
January 9
Book of Lists
July 16
Estate planning
January 16
Minimizing Your Income Tax Burden
July 23
How to Get an MBA in Northern Nevada
July 30
Carson City Overview
August 6
Industrial Properties in Northern Nevada
August 13
Trends in Office Design and Furniture
August 20
Starting Your Own Business: A Start-up Guide
August 27
Elko Overview
September 3
The Business of Renewable Energy
January 23 New Trends in Office Technology and Telecommunications February 6
Buying and Selling a Business
February 20 How to Pick an Advertising/ PR Agency February 27 Human Resources Guide March 19
Office Properties in Northern Nevada
March 26
Mining
April 9
The Business of Golf
April 30
Property and Casualty Insurance
May 7
Meeting Planners Directory
May 14
Trucking in Northern Nevada
May 21
Best Places to Work
September 10 NAIOP Bus Tour September 17 Health benefits September 24 Business Law October 1
Workers compensation
October 15
Holiday party planning
October 29
Accounting
May 28
Building Northern Nevada (contractors, engineers, architects)
June 4
How to Shop, Analyze, Buy and Finance Commercial Real Estate in Northern Nevada
November 5
AGC Pinnacle Awards
November 12
Douglas County overview
June 11
Lake Tahoe Overview
November 19
Planning your ski vacation?
June 25
Influential Women in Northern Nevada
November 26 Hearts of Nevada
July 9
Winnemucca overview
December 3
How to Use New Media
December 31 Business Preview 2013 *Content subject to change
u Deadlines • Advertising Space Reservation Deadline: Tuesday prior to publication date by 5 p.m. • Digital File Deadline: Thursday prior to publication date by 1 p.m. • Published every Monday • Preprinted Insert Deadline: Wednesday prior to publication date • Print & Mail Program Deadline: 14 days prior to publication date • Ads Cancelled After Space Reservation Deadlines Are Subject To a 25% Cancellation Charge
u Advertising Agencies receive a
15% discount off the rate card with all signed contracts. u We also honor umbrella contracts.
u 2012 Rates Size
Open 6x Basic Ad Cost - Per Issue FP $2,883 $2,326 3/4 pg $2,177 $1,876 1/2 pg $1,722 $1,431 1/4 pg $952 $768 1/8 pg $508 $418 1/16 pg Basic Ad Cost Plus Full Color - Per Issue FP $3,739 $3,089 3/4 pg $2,947 $2,533 1/2 pg $2,370 $1,918 1/4 pg $1,471 $1,155 1/8 pg $952 $771 1/16 pg
13x
26x
52x
$2,063 $1,695 $1,233 $708 $388 $200
$1,820 $1,482 $1,045 $566 $322 $175
$1,575 $1,260 $937 $499 $267 $145
$2,703 $2,226 $1,611 $1,039 $651 $325
$2,355 $1,903 $1,313 $800 $525 $275
$2,049 $1,498 $1,153 $669 $401 $225
26x
52x
u Exclusive Sponsorships Size
6x
13x
Front Page Ad Plus Full Color (4.8” x 1.6”) Consecutive Weeks $425 $375 $325 Daily Email Update: Monday - Friday Large Ad (728 x 90 pixels) $300 Per Week - 6 consecutive week minimum Small Ad (300 x 100 pixels) $150 Per Week - 6 consecutive week minimum
u Additional Advertising NNBW in the Web Web Banner Ad Box Ad Button Ad
Subscription Prices: $1 per week $52 per year
(468 x 60 pixels) $425/monthly (160 x 578 pixels) $225/monthy (164 x 120 pixels) $150/monthly
Business Listing Strip Ad (Agate) Located under the business listings (single ad per page) 9.75”x 2” (Includes Full Color) single ad per page (limited availability) Open $400 13 time $325 26 time $275 52 time $200 Preprinted Inserts: $750.00 for full insert run (single sheet) Call your account representative for other sizes, print options and a quote .
$275
Eastern Nevada Monthly Update Northeastern Nevada is spotlighted in a new Northern Nevada Business Weekly section each month. Readers will learn about business activity, mining, tourism, agricultural and other key subjects in a two- or threepage section the fourth Monday of each month. Five hundred copies of each edition containing the Northeastern Nevada focus will be mailed directly to businesses in eastern Nevada —providing an excellent tool to communicate your message to the region’s business owners and managers.
u 2012 List Schedule The “List” will run the 2nd and 4th Mondays of each month. Below are the dates and categories that will be featured. Ad placement can be requested adjacent to the list page with priority given by date of order. The weekly list will also be available online. Pub Date Category
Pub Date Category
Jan. 9 Jan. 23 Feb. 6 Feb. 20 March 5 March 19 April 2 April 16 April 30 May 14 May 28 June 11 June 25
July 9 July 23 Aug. 6 Aug. 20 Sept. 3 Sept. 17 Oct. 1 Oct. 15 Oct. 29 Nov. 12 Nov. 26 Dec. 10 Dec. 24
Credit unions Hospitals Hotels/casinos Law firms Largest employers Commercial RE brokerages IT outsource companies Advertising agencies Sign companies Golf courses Architectural firms Residential RE brokerages Oldest businesses
Special events Accounting firms College, university, career schools Mining producers Manufacturers Contractors Engineering firms Providers of business telecommunications Banks Ski resorts Alarm Companies Staffing agencies Insurance companies
u Ad Specs
1/8 H
1/16 V
Sizes FP 3/4 V 3/4 H 1/2 V 1/2 H 1/4 V 1/4 H 1/8 V 1/8 H Business Listing Strip 1/16 V 1/16 H
Width 9.75” 7.3” 9.75” 4.8” 9.75” 4.8” 9.75” 2.35” 4.8” 9.75” 2.35” 4.8”
x x x x x x x x x x x x
Height 13.7” 13.7” 10” 13.7” 6.8” 6.8” 3.3” 6.8” 3.3” 2” 3.3” 1.6”
1/8 V
3/4 V
FP
3/4 H
1/16 H 1/4 H
Print Resolutions: Inside pages 100 line screen. Glossy pages 133 line screen. Ad SubmiSSion: We accept ads on CDs, DVDs, USB Memory Sticks, via FTP sites, or e-mails. If you are sending files through FTP sites or e-mails, please make sure to compress files into SIT or ZIP format.
1/2 V 1/4 V
We Accept the Following File Formats: • QuarkXpress (version up to 6.5) native file - Collect for output (fonts and all the links included), and send us a compressed file. Include a low resolution PDF file for proofing purpose only. • Photoshop (up to version CS3) file Collect all the fonts used and flatten all the layers. Save the file as EPS, TIF or high resolution JPG. • Illustrator (up to version CS3) file - Outline all the fonts used and flatten all the layers. If there are raster images used in the file, send them with the document. Save the file as EPS or high resolution PDF. Include a low resolution PDF file for proofing purpose only. • InDesign (up to version CS3) file - Outline fonts or collect them for output with links, and send us a compressed file. Include a low resolution PDF file for proofing purpose only. • Adobe Acrobat PDF files - The files should be made with Acrobat Distiller with the setting we provide.
Business Listing Strip
1/2 H
TYPE TIPS • Recommended color is 100 % black • Do not use point sizes smaller than 8 points • Reverse type smaller than 12 points may not reproduce well, especially serif and non-bold fonts. ART TIPS • All photos and artwork should be scanned at 300 dpi or higher. All lineart should be scanned at 1200 dpi or higher. • All art placed in the final document should be using CMYK, and saved as TIF or EPS. • Line art: color mode in grayscale , saved as TIF or EPS.