Northern Nevada Business Weekly Rate Card 2012

2012

500 Double Eagle Court, Reno, NV 89521 (775) 770-1173

u Special Section and Magazine Editions For more information about special sections and magazines please contact your sales representative or call 775-770-1173.

Date

Focus section or magazine*

Date

Focus section or magazine*

January 9

Book of Lists

July 16

Estate planning

January 16

Minimizing Your Income Tax Burden

July 23

How to Get an MBA in Northern Nevada

July 30

Carson City Overview

August 6

Industrial Properties in Northern Nevada

August 13

Trends in Office Design and Furniture

August 20

Starting Your Own Business: A Start-up Guide

August 27

Elko Overview

September 3

The Business of Renewable Energy

January 23 New Trends in Office Technology

and Telecommunications February 6

Buying and Selling a Business

February 20 How to Pick an Advertising/

PR Agency February 27 Human Resources Guide March 19

Office Properties in Northern Nevada

March 26

Mining

April 9

The Business of Golf

April 30

Property and Casualty Insurance

May 7

Meeting Planners Directory

May 14

Trucking in Northern Nevada

May 21

Best Places to Work

September 10 NAIOP Bus Tour September 17 Health benefits September 24 Business Law October 1

Workers compensation

October 15

Holiday party planning

October 29

Accounting

May 28

Building Northern Nevada (contractors, engineers, architects)

June 4

How to Shop, Analyze, Buy and Finance Commercial Real Estate in Northern Nevada

November 5

AGC Pinnacle Awards

November 12

Douglas County overview

June 11

Lake Tahoe Overview

November 19

Planning your ski vacation?

June 25

Influential Women in Northern Nevada

November 26 Hearts of Nevada

July 9

Winnemucca overview

December 3

How to Use New Media

December 31 Business Preview 2013 *Content subject to change

u Deadlines • Advertising Space Reservation Deadline: Tuesday prior to publication date

by 5 p.m.

• Digital File Deadline: Thursday prior to publication date by 1 p.m.

• Published every Monday • Preprinted Insert Deadline: Wednesday prior to publication date • Print & Mail Program Deadline: 14 days prior to publication date • Ads Cancelled After Space Reservation Deadlines Are Subject To a 25% Cancellation Charge

u Advertising Agencies receive a

15% discount off the rate card with all signed contracts. u We also honor umbrella contracts.

u 2012 Rates Size

Open 6x Basic Ad Cost - Per Issue FP $2,883 $2,326 3/4 pg $2,177 $1,876 1/2 pg $1,722 $1,431 1/4 pg $952 $768 1/8 pg $508 $418 1/16 pg Basic Ad Cost Plus Full Color - Per Issue FP $3,739 $3,089 3/4 pg $2,947 $2,533 1/2 pg $2,370 $1,918 1/4 pg $1,471 $1,155 1/8 pg $952 $771 1/16 pg

13x

26x

52x

$2,063 $1,695 $1,233 $708 $388 $200

$1,820 $1,482 $1,045 $566 $322 $175

$1,575 $1,260 $937 $499 $267 $145

$2,703 $2,226 $1,611 $1,039 $651 $325

$2,355 $1,903 $1,313 $800 $525 $275

$2,049 $1,498 $1,153 $669 $401 $225

26x

52x

u Exclusive Sponsorships Size

6x

13x

Front Page Ad Plus Full Color (4.8” x 1.6”) Consecutive Weeks $425 $375 $325 Daily Email Update: Monday - Friday Large Ad (728 x 90 pixels) $300 Per Week - 6 consecutive week minimum Small Ad (300 x 100 pixels) $150 Per Week - 6 consecutive week minimum

u Additional Advertising NNBW in the Web Web Banner Ad Box Ad Button Ad

Subscription Prices: $1 per week $52 per year

(468 x 60 pixels) $425/monthly (160 x 578 pixels) $225/monthy (164 x 120 pixels) $150/monthly

Business Listing Strip Ad (Agate) Located under the business listings (single ad per page) 9.75”x 2” (Includes Full Color) single ad per page (limited availability) Open $400 13 time $325 26 time $275 52 time $200 Preprinted Inserts: $750.00 for full insert run (single sheet) Call your account representative for other sizes, print options and a quote .

$275

Eastern Nevada Monthly Update Northeastern Nevada is spotlighted in a new Northern Nevada Business Weekly section each month. Readers will learn about business activity, mining, tourism, agricultural and other key subjects in a two- or threepage section the fourth Monday of each month. Five hundred copies of each edition containing the Northeastern Nevada focus will be mailed directly to businesses in eastern Nevada —providing an excellent tool to communicate your message to the region’s business owners and managers.

u 2012 List Schedule The “List” will run the 2nd and 4th Mondays of each month. Below are the dates and categories that will be featured. Ad placement can be requested adjacent to the list page with priority given by date of order. The weekly list will also be available online.

Pub Date Category

Pub Date Category

Jan. 9 Jan. 23 Feb. 6 Feb. 20 March 5 March 19 April 2 April 16 April 30 May 14 May 28 June 11 June 25

July 9 July 23 Aug. 6 Aug. 20 Sept. 3 Sept. 17 Oct. 1 Oct. 15 Oct. 29 Nov. 12 Nov. 26 Dec. 10 Dec. 24

Credit unions Hospitals Hotels/casinos Law firms Largest employers Commercial RE brokerages IT outsource companies Advertising agencies Sign companies Golf courses Architectural firms Residential RE brokerages Oldest businesses

Special events Accounting firms College, university, career schools Mining producers Manufacturers Contractors Engineering firms Providers of business telecommunications Banks Ski resorts Alarm Companies Staffing agencies Insurance companies

u Ad Specs

1/8 H

1/16 V

Sizes FP 3/4 V 3/4 H 1/2 V 1/2 H 1/4 V 1/4 H 1/8 V 1/8 H Business Listing Strip 1/16 V 1/16 H

Width 9.75” 7.3” 9.75” 4.8” 9.75” 4.8” 9.75” 2.35” 4.8” 9.75” 2.35” 4.8”

x x x x x x x x x x x x

Height 13.7” 13.7” 10” 13.7” 6.8” 6.8” 3.3” 6.8” 3.3” 2” 3.3” 1.6”

1/8 V

3/4 V

FP

3/4 H

1/16 H 1/4 H

Print Resolutions: Inside pages 100 line screen. Glossy pages 133 line screen.

Ad SubmiSSion: We accept ads on CDs, DVDs, USB Memory Sticks, via FTP sites, or e-mails.

If you are sending files through FTP sites or e-mails, please make sure to compress files into SIT or ZIP format.

1/2 V 1/4 V

We Accept the Following File Formats: • QuarkXpress (version up to 6.5) native file - Collect for output (fonts and all the links included), and send us a compressed file. Include a low resolution PDF file for proofing purpose only.

• Photoshop (up to version CS3) file Collect all the fonts used and flatten all the layers. Save the file as EPS, TIF or high resolution JPG. • Illustrator (up to version CS3) file - Outline all the fonts used and flatten all the layers. If there are raster images used in the file, send them with the document. Save the file as EPS or high resolution PDF. Include a low resolution PDF file for proofing purpose only.

• InDesign (up to version CS3) file - Outline fonts or collect them for output with links, and send us a compressed file. Include a low resolution PDF file for proofing purpose only.

• Adobe Acrobat PDF files - The files should be made with Acrobat Distiller with the setting we provide.

Business Listing Strip

1/2 H

TYPE TIPS • Recommended color is 100 % black • Do not use point sizes smaller than 8 points • Reverse type smaller than 12 points may not reproduce well, especially serif and non-bold fonts.

ART TIPS • All photos and artwork should be scanned at 300 dpi or higher. All lineart should be scanned at 1200 dpi or higher.

• All art placed in the final document should be using CMYK, and saved as TIF or EPS. • Line art: color mode in grayscale , saved as TIF or EPS.