The Union digitial sales flyers

what marketing solutions are best for your business?

Newspapers

Daily and weekly newspapers offer dedicated client sections, wraps, inserts, niche publications, display and classified advertising.

DistributiON / priNtiNg

Inserting, shipping and printing of programs and publications. Glossy and newsprint available.

We can help you determine what marketing mix is best for you.

busiNess CONsultatiON

We will bring fresh marketing ideas with consumer research to support the right media mix for your business to get results.

Digital MarketiNg

Online display, social media, video, email, mobile, deal of the day and search.

DesigN

Our Creative Services department can create graphic designs, logos, business cards, ads for newsprint, magazine, internet, programs, flyers, and more. Contact us today.

Advertising growth expectations for 2013 are highest for online. Looking across all anticipated media buys, small to medium-size businesses are most prevalent in newspapers, directories, local magazines, flyers, direct mail and online. But when advertisers were asked what their plans were for advertising spending throughout 2013, more than half said their online advertising investment would increase.

Of businesses surveyed in a recent study by Belden, most businesses plan to use 3 to 5 different advertising mediums to promote their product or service. Which marketing mix is best for you?

Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities

theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268

As your business changes, we are changing with you…

Put your message in front of your best customers. 84% of businesses expect to use digital advertising to grow

Digital Marketing tools for brand awareness, lead generation, call to action and retention/loyalty Website Display

Creates awareness of your business or service

· Banner ads · Video

Our capabilities can help your business.

We’ll provide a free in-depth needs analysis: A 30-45 minute meeting to help us understand your specific challenges.

Topics we will discuss: · Your target consumer · Your marketing goals · Current challenges · Your competitive environment · Consumer perception of your business We want to partner with you: It’s our promise that our account manager and support team will partner with you to create a custom marketing strategy designed to achieve your desired results.

Social Media Marketing Share your message with your loyal customers; create retention and manage your online reputation

· Facebook · Foursquare · Twitter · YouTube · Email

STEAL THE DEAL

Capture new customers immediately

Search Marketing

Get found by the “hot” buyers ready to do business with you now

Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities

theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268

News Page: Impressions (CPM - cost/1000)

Major Pages: Share of Voice (SOV)

All Other Pages: Run of Site (ROS) – Impressions (CPM) on pages other than listed above

Most Trusted Source for Advertising.

• 40% of adults agreed that their opinion of online advertising is influenced by the type of website on which the ad appears.

• Of those, local newspaper sites ranked first in trustworthiness of advertising.

• 36% of adults selected local newspaper websites for trustworthy advertising compared to 23% for local television websites and less than 12% for online portals.

• And local newspaper sites were the clear winner across all demographic categories, leading the second-ranked television websites.

WHY online?

Advertisers around the world are discovering it is more important than ever to put their message in front of their best customers.

We offer a highly desirable, unique user base with content-targeted placement opportunities, dynamic ad formats and proven

success. Our online and print advertising opportunities rival that of any other format. Maybe it’s time to try something new?

Website Advertising Opportunities HEADLINE AD

search sponsor

Peel back

search sponsor headline

Leaderboard • 728 x 90 pixels • Center of page position • Benefit from high impact ad positioning and build positive brand awareness • Powerful placement allows ad to be visible as screen scrolls down

PEEL BACK • Collapsed 72 x 72 • Expands to 500 x 500 • User activated

• 234 x 60 pixels • In-content position • Highly visible surrounded by most popular content

leaderboard

• 234 x 60 pixels • Top of page position d out solbrand • Build awareness and receive a 100% impression guarantee MED. Rectangle

med. rectangle

• 300 x 250 pixels • In-content position • The most familiar ad size for consumers, this space offers larger dimensions to deliver stronger message visibility and lasting impact

Push Down • 970 x 90 pixels • Expands to 970 x 415 • Our newest ad size allows message to take over screen • Showcases message via videos, photos animation

Push Down

Souce: NAA comScore Survey, Nov 2009

Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities

theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268

Position options Headline Box 234x60

Leaderboard 728x90

Medium Rectangle 300x250

TheUnion.com HomePage & ROS Advertisers pay for exposure of their message to an audience on theunion.com using either Homepage or ROS placement. Minimum of 15,000 impressions.

Homepage Leaderboard Headline Box Medium Rectangle

CPM $15 $12 $9

ROS Leaderboard Medium Rectangle

CPM $11 $8

Targeted Interest - Share of voice Customers can now own a share of a particular section of our website based on a niche audience they would like to target. Advertising based on targeted interest is based off a flat rate, for the month and not impressions.

Entertainment Spot/Month Spots Available Leaderboard $175 3 Headline Box $100 3 Medium Rectangle $75 3 Peel Back $300 1 Obits Leaderboard Headline Box Medium Rectangle Peel Back

$200 $175 $150 $300

3 3 3 1

Marketplace Leaderboard $175 Medium Rectangle $125

3 3

Opinion Spot/Month Spots Available Leaderboard $200 3 Headline Box $125 3 Medium Rectangle $100 3 Peel Back $300 1 Special Units Price Spots Available Peelback HP $310/2 weeks 1 Search ROS $650/month SOLD OUT

Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities

theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268

Social Media Why?

Build Relationships and Share Information

Social media helps you to connect with current customers and potential customers on a personal level, share information and market your business in a way that has never before been available.

It allows you to build brand awareness, builds customer relationships, manage reputation, and can drive business.

Page creation and custom landing tabs. Fan building strategies. Daily management and monitoring. Integrated video. Facebook ads and contests. Custom report card.

Analysis of Facebook insights.

Twitter account setup, profile customization, strategy guidance.

Products: Facebook, Twitter, LinkedIn, Pinterest Reward Repeat Business

What We Do We work with businesses to develop a strategy for social media that will help manage relationships with customers and maintain a positive reputation for the business in the community. We help determine which social media platforms will be most beneficial for the individual business, and how to maximize those platforms. We provide businesses with the integration they need to make a social media strategy successful.

Claim your venue. Set up a deal for Foursquare checkin and mayor special to encourage sharing and repeat business. Products: Foursquare, Facebook check-in specials.

Get Found

Optimize your information to ensure you get found.

Develop strategies to encourage positive reviews, monitoring and responding to reviews. Link reviews to other social media sites. Products: Yelp, TripAdvisor, UrbanSpoon, Google Reviews. online reputation management

People may “like” you, but do you know what they are saying about you? Our tool provides a dashboard view of your social media pages, review sites, directory listings and mentions online.

Stats 800 million users on Facebook worldwide. The average FB user has 130 friends and is a fan of 80 pages/groups/ events. (Social Media Examiner) In a survey, 56% of consumers said they are more likely to recommend a brand to a friend after liking the brand on Facebook. (Mashable) 51% of users said they are more likely to buy from a brand they follow. (Crowdspring) 40% of Twitter users don’t regularly tweet but simply use Twitter as an information source on what others are saying. (CNN/Fortune)

Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities

theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268

Steal the Deal Businesses that are interested in gaining new customers are a great match for Steal the Deal. Targets such as Restaurants, Health & Beauty, Entertainment & Special Events, Services and Travel & Leisure have been most successful.

What’s In it for You? • No upfront cost: This is a revenue share opportunity at 50% payback of what we sell for you.

• We can reach a larger local audience than Groupon and Living Social through our online and print/online platforms.

Also, unlike some other deal companies, we do not require a multi-­date commitment.

• Generate buzz for your business when purchasers use social media and email to rally friends and family to buy into the deal.

• Feel confident offering deals through our fraud prevention software that validates names/IDs and coupon codes.

• Drive foot traffic to your business.

• You will receive a print ad that runs at least one time during your deal and a blast to more than 8,000 e-mails.

“Steal the Deal” Going on Now!

Sign up at TheUnion.com/Deals

Steal the Deal

How much does it cost to participate in steal the deal?

There is no upfront cost to participate in Steal the Deal. This is a revenue share program— the advertiser splits the sales with us. All he/she has to do is suggest a generous deal.

What makes a good deal?

A good deal is one that the consumer could not find anywhere else. It should be at a minimum 50% off with few restrictions and disclaimers. The cost to the consumer should be $10 and up depending on the product or service.

The subscribers to the Steal of the Day (Media Company deals newsletter) will receive a Steal the Deal e-­mail when deals are available.

Izumi

Sushi

15

$30 Value $ You pay

*Restrictions may apply.

Go to TheUnion.com/Deals.

Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities

theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268

Local search marketing GET FOUND ON THE FIRST PAGE OF GOOGLE, BING AND YAHOO BY LOCAL PEOPLE SEARCHING FOR WHAT YOU SELL. SwiftSearch: All-in-one solution that helps businesses generate sales from local customers searching the internet.

• Gets your business found on all major search engines on the first page of search results • Includes a custom microsite that positions your business with your offer more favorably over your competitors, generating more sales • Tracks all customer response generated from the campaign via a unique trackable phone number – and contact form to determine Return on Investment

• Components Microsite Design • Includes design, content and publishing of a sales-generator single-page “microsite” website for your search campaign • Includes setup of search marketing campaigns on Google, Bing and Yahoo • Includes a unique local phone number on the microsite that tracks all calls generated from the campaign

Example of a search marketing campaign microsite

Search Marketing Exposure • Monthly spending is determined on a “Per New Visitor” basis of searchers that click-thru to the campaign microsite • Each new visitor that visits the microsite is valued at $5*. You are not charged for returning visitors • Once your spending cap is reached, your search engine exposure is paused for the remaining part of the month unless you authorize us to continue your campaign • If your spending cap is not reached in a single month, then you are billed only for the number of new visitors generated by the campaign *Rate for most local campaigns

Contact your Advertising Account Manager www.THEUNION.com Great People Connecting Communities

theunion.com • 464 Sutton Way, Grass Valley • 530.477.4268