The Union rate card 2011 NCPC

2011

Media Resource Guide

Your guide to marketing and advertising with The Union, theunion.com and The Union products

www.THEUNION.com Great People Connecting Communities

Welcome Valued Customers:

EUREKA

Our business is to help you grow your business. In a nutshell that’s what we are all about.

And although our history dates back to 1864 (The Union was established to help Abraham Lincoln get re-elected president), we are much more than, “just a newspaper,” as some would suggest.

We understand the need to target your advertising message very specifically in the age of information overload. To that end, we offer a suite of services, from Web to print to direct mail. And through our very robust database, we can provide information to help you identify your target market and opportunities in a very measurable and cost-effective way.

The Union has been part of this great community almost since the beginning. We have a stake in sustaining the quality of life most of us moved here to enjoy. That quality, in our view, begins by ensuring a solid, diverse, economic foundation. We are a community of mostly small, mom-andpop type businesses and we know how difficult it can be in an ever-challenging and competitive landscape.

We stand ready to serve you. Our success depends upon yours.

Best regards,

RENO LAKE TAHOE

SACRAMENTO

Nevada County TRUCKEE

LAKE WILDWOOD PENN VALLEY

NEVADA CITY GRASS VALLEY

FRESNO

ALTA SIERRA LAKE OF THE PINES

AUBURN LOS ANGELES

Covering zip codes: 95945, 95946, 95949,95924,95959,95960, 95975, 95977 and 95602.

SAN DIEGO

Jeff Ackerman Publisher

Growing Readership ■ The Union Newspaper: 32,000 daily ■ TheUnion.com: 11,047 average daily ■ Combined Net Reach:

75% of Western Nevada County Market

Contact us: Advertising Sales Department (530) 477-4243 e-mail: sales@theunion.com The Union 464 Sutton Way, Grass Valley, CA 95945 www.theunion.com Phone: (530) 273-9561 Fax: (530) 273-1854

Our Market Population . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Age 0-19 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Age 20-29 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Age 30-39 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Age 40-49 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Age 50-59 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Age 60-79 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Age 80+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Average household income. . . . . . . . . . . . . . . . . . . . . .

Median income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Households. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Union households. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

High School graduates. . . . . . . . . . . . . . . . . . . . . . . . .

College graduates. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

98,718 20,912 11,875 7,510 15,135 18,636 23,683 4,898 $80,000 $45,864 41,991 15,617 88% 33%

Market information Source: Nevada County Economic Resource Council, California Department of Finance, Nevada County 2010 US Census numbers.

Media Landscape The Union Media Landscape

theunion.com Media Landscape

We want to be your marketing partner to help your business succeed.

In our efforts to do that we’ve conducted surveys to determine your current and potential customer reading preferences. Here are some of the results according to an independent readership survey:

An independent consulting firm was commissioned to conduct a survey to discover how our community uses the internet. The results were very informative and gratifying. They support our assertion that we can provide our advertisers not only a larger audience, but more customers. We’re not just saying that, the numbers speak for themselves. By the way, we are the only local advertising medium that is willing to provide our customers with actual facts and figures regarding their advertising campaign.

When our local community was questioned about readership of Daily Newspapers: ■ 69% read The Union

The following information is taken from survey results that may be of interest:

■ 28% Sacramento Bee ■ 8% San Francisco Chronicle

Of the survey participants:

■ 7% Auburn Journal

■ 90% use the Internet daily

■ 24% Did not read any

■ 74% visit The Union.com more than 3 times per week; 53% visit daily

Market Information Source: Wilkerson Study.

■ 88% have used the Internet to purchase products or services ■ 49% of those surveyed researched products online but purchased LOCALLY ■ 93% read The Union at least once a week ■ 71% of theunion.com readers do not subscribe to The Union

The following table lists ‘Primary Advertising Sources’ for survey participants across key products and services: Category

The Union

Internet theunion.com

Radio

Yellow Pages

Food & Groceries

71%

1%

3%

1%

Employment

62%

16%

1%

3%

Real estate

58%

22%

2%

1%

Lawn & garden equipment

47%

15%

4%

7%

Entertainment

47%

23%

10%

2%

Restaurants & dining

43%

5%

10%

18%

Used car, truck or van

41%

25%

5%

2%

Furniture

39%

14%

3%

9%

Home Improvement

38%

16%

6%

9%

Tires, batteries, auto supplies

38%

11%

3%

19%

New car, truck, or van

22%

50%

4%

–

Clothing

20%

23%

5%

4%

Electronics (TVs, DVDs, CD players)

20%

41%

3%

3%

Cell phones and telecommunication equipment

19%

38%

7%

3%

Banking and financial services

17%

43%

7%

3%

Computer equipment

13%

51%

2%

6%

Market Information Source: Pulse Media Group.

■ 37% of participants had placed a Classified ad in the previous 12 months

2011 Rates The Union Features

Frequency Advertising Discounts

The Union The union Classified Retail Advertising rates Advertising rates open rate: $26.46 per col inch

Sports / Community / Society / Lifestyle . ...................... Daily Business................................................................... Monday Health & Fitness........................................................Tuesday Flavor / Business.................................................Wednesday Learning / Business / Entertainment/ Real Estate.... Thursday Fashion / Outdoors / Business / Wheels....................... Friday Home & Garden ......................................................Saturday

The Union Color Rates Less than 29”

More than 29”

open rate: open rate: $4.75 per column inch or not $3.90 per column inch or not to exceed $295 for full color to exceed $295 for full color

open rate: $18.95 per col inch

Union Direct Prospector Sierra Saver Advertising rates Advertising rates open rate: $18.58 per col inch

open rate: $14.86 per col inch

Color de Jour Available

15.75 per column inch

$

3.60 per column inch

10.95 per column inch

$

$

3.00 per column inch $

14.00 per column inch

$

12.50 per column inch

$

$

11.20

per column inch

or Full Color Flat Rate: $240

13.95 per column inch

$

3.35 per column inch

9.80 per column inch

$

$

2.75 per column inch $

$

10.00

per column inch

or Full Color Flat Rate: $230

11.65 per column inch

$

3.10 per column inch

8.15 per column inch

$

$

2.55 per column inch $

10.00 per column inch

$

8.00

$

per column inch

or Full Color Flat Rate: $225

9.95 per column inch $

2.60 per column inch

6.95 per column inch

$

$

2.15 per column inch $

8.40 per column inch $

6.75

$

per column inch

or Full Color Flat Rate: $215

$

75,000 +

$

60,000 - $30,000 $20,000 - $5,000 $4,000 - $2,500

Total annual

By advertising every day in The Union, your message will reach thousands of potential customers. Repeat any display or commercial classified ad within six calendar days and receive the following discounts: Run 2 times. . . . . save 25% on 2nd ad Run 5 times. . . . . save 40% on 5th ad Run 3 times. . . . . save 30% on 3rd ad Run 6 times. . . . . save 50% on 6th ad Run 4 times. . . . . save 35% on 4th ad

Premium Positions

The union Premium Positions Advertising rates ■ Front Page Ads

3 col. x 4” or 6 col. x 2” full color ad with guaranteed placement on the front page, availability limited to one ad per day. All front-page ads require Publisher approval. Weekday $425/ Weekend $499.

■ Section Fronts

6 col. x 2” or 3 col. x 4” full-color ad with guaranteed placement on the section front, availability

limited to one per day. Section Front ads appear on the “Sports” and “C” sections of The Union. $285 Contract Customers / $340 Open Rate.

■ Weather Dominator

6 col. x 13” full-color, guaranteed placement, limited to one ad per day. $745 Weekday/ $767 Weekend

■ Back of Main (A-Section)

6 col. x 21.5” full-page, full-color ad, guaranteed placement, availability limited to one ad per day. $1390 Weekday/ $1490 Weekend ■ Flavor Front Page

6 col. x 7” full-color ad, appears under a food-andwine feature story. Availability limited to one ad per Wednesday. $635

Dining Guide Rates Publishes in Prospector, Sunday Express and daily in a wrap delivered to hotel rooms in the area.

2x3 ad. . . . . . . . . 3.4”x2.38” . . . . . . . . . . . . . $110 2x6 ad. . . . . . . . . 3.4”x4.875” . . . . . . . . . . . . $170

Placement positions & Special days guaranteed placement A 20% fee will be added to your rate to guarantee placement on a specific page. Applies to display ads more than 30 column inches in size only. Some restrictions apply.

Sunday Express Advertising rates back cover color

open rate: $5.40 per col inch

$695 Flat Rate

The Union

|

|

editor, (530)

, cguild@th

477-4219

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Friday, Novembe

man buy for a What to in his 40s the new 20s

Q PICKS

More fashion

weather color

picks

are The 40s to look stylish and its timewhat better way again, anda new pair of then with A classic cool shades?or even a more black frame tortoise fashion forward of sunglasses shelled pairany guy shine. will make Recreation of stylVisit Mountain selection for a great sunglasses and ish and function from Spy like these Smith Proof.

| C2

Front page

Photo by

Christian

Michael

Goodwin

EILE EN FIS HER HERE FOR FALL Hart

$225 Flat Rate

by John

$385 Flat Rate

The Union

open rate: $9.35 per col inch

classified

|

Photo for

Retail

: THIS SECTION . . . . C3 ALSO IN ... ...... . C3 Q Advice ...... ...... . C3 Q Health ...... pe . . . . C3 Q Horosco ...... ...... . C4 Q Movies ...... ...... . C4 Q Bridge ...... ...... . C4 Q Comics ...... rd . . .

Q Crosswo

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eunion.co

features

Carol Guild, Section

FASHION r 27, 2009

C1

Robbins a Royal wearing beanie.

Jason is visor Grass Valley.

Burton hand-knit Main in on East dot scarf and a l Recreation vest, Smartwoo of Mountain reversible are owners Aventura Jill Auld Jason andand Jill is wearing sweater,

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Jason managesstore, Recreatio They immediat of women’s out the store of skinny Mountain function search and supplies. g for the the selection to meets ment But at e on and began of us expand fashion d purchasinvast knowledg in quality Valley, to those hard-goo his men’s apparel that are based Grass a unique utilizes are friendly brands to build where he and prices hotel heiresses. Auld are great ATION activities not Jason INFORM outdoor who are most Jill and the apparel offering.

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Q 491 E. their outdoor See OUTSIDE beauty through 477-8006 passion through (530) Q ise. their p.m. Monday Sunday merchand p.m. p.m. to 7 selected Q 9:30 p.m. to 6 and 11 Saturday, phosis over metamor Jason took they Fashion Jill and 2000, in When n Recreatio Mountain

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Giclee’

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$

655 Flat Rate

$

225 Flat Rate

365 Flat Rate

$

per.

Q PICKS

’s Stevenson Supply Jewelry

Valley, Ave. Grass 462 Colfax a.m.

273-9129 Thurs. 9:30 to 9:30 a.m.

Mon. through and Fri. to 5 p.m. on weekends 3 p.m. Closed Goodwin

4.82 per column inch $

385 Flat Rate

$

Michael

6.90 per column inch $

695 Flat Rate

$

Christian

4.98 per column inch $

Santa’s Hel

CITY ST., NEVADA 246 COMMERCIAL265-6710 (530) acity.com sofnevad www.judi

Photo by

7.75 per column inch

$

$

Grass Valley Main St.,OPEN DAILY 3 120 West 530.273.424

ING

! on sale

ALL CLOTH

30s man in his for buy for a What to individuals have knownthe make

Style-savvy the accessories do this years that a great watch can buy outfit, and This holiday season watch for a man. year old a statement A your thirty his headed for success. and that says with a low profile the right great watch details will add apparel. slimed downclass to his work watchamount of selection of men’s Skagen like these Find a great es at Stevenson’s from Denmark. watches

225

Flat Rate

PRSRT STD

345 Flat Rate

$

225 Flat Rate

$

apply.

630 Flat Rate

$

restrictions

4.00 per column inch $

!

CALL TODAY

* 10x w/move-in FREE Truck AGE *Some

5.75 per column inch $

U.S. POSTAGE PAID CA Grass Valley, 79 Permit No.

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STOR VALLEY SELF , GRASSassvalley.com TERRACE • selfstoragegr GATE7am-7pm • Gate: 946 GOLDEN 9am-5pm

273

-6464

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L BEEKEEP BIANNUA HELD MEETING Monday, the Nevada

Standing up to bullies

on At 7 p.m. s Association meeting.

County Beekeeper its bi-monthlyGrass Valis hosting the meets at Building The club Memorial ley Veterans St. in Grass Auburn of the on 225 S. is Eric Mussen Valley. Dr. California, Davis, nts of University speak. Refreshme , to expected For information will be served.

613-3923. call (530)

2010

Nevada On Tuesday, Joe Christoffel projected Deputy CEO the county’s 2011laid out cit for the is budget defi year – which 2012 fiscal be $5.5 million. to expected budget sustained The county drastically falling from damage tax revenues. property

DAY TUESDAY ELECTIONvote Tuesday in the

to Polls open Get out elections. a.m.

7 mid-term County at out in Nevada 8 p.m. To find at and close need to vote, visit where you ounty.com/elections. and mynevadac ’s paper results.

Check Wednesday m for election

new antiCounty’s al trend Nevada part of nation bullying

BY MICHELLE

ISSUE

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FOUNDED

RINDELS

Staff Writer

nces theunion.co conseque WINE the tragic ENTARY clear in ullying’s AY all too COMPLIM WEDNESD have become year: TASTING a.m. to 5 p.m. from a s this jumped headline From 11:30 , the Indian Springs sex freshman a secret Wednesday 303 Broad Street A Rutgers on er after Seva Vineyard online. in Septemb City is hosting For streamed bridge s were in Nevada tary wine tasting. him was high schooler s that tape of complimen , call (530) 478-1068. usetts relentles information hereral Massach bullying so for e hanged charged EARE’S ld classmat SHAKESP ER NIGHT’S Safe their 15-year-o ED FRIDAY MIDSUMM January. $6 million federal self in PERFORM Nevada of a DREAM on Friday, the Pergrant, Using part Students aggres- At 7 p.m. Guild is presenting g an Healthy ON WINNINGSERIES Arts GIANTS r Night’s Schools/ are launchin this fall forming AT WORLD schools “A Midsumme for the Arts a campaign STREAK County the play , the San -based Hart it reaches at The Center are $8 in

by John before On Wednesday walloped the Dream” The Union ying sive, research Photo for for Giants Valley. Tickets bullying the Francisco in Grass of an anti-bullthat’s at the door $5 squelch response 11-7, in $12 to part and de It’s Sethe proper advance $4 in advance and Texas Rangers, of the World pitch. nationwi talk about listens in. Weekly highdeadly and game schools fall. adults, and for children 12 opening at rear, Park School the Giants of recent among off this Chicago standing Thursday, effort in spite kicked TheCento go at the door class at ries. On results, Dan Zeisler, the school order, visit Center Ramey’s a 9-0 victory it showing . under. To Joanne dent and Principal on kids’ ng program delivered rts.org. The at 314 W. series before ders in incidents daily wear the anti-bullyi le in Ber- Eighth-gra while Superinten terForTheA is located nsive profi up 2-0 is a Texas.

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LAW BANNING GV PASSES CIAL SALES POT COMMER Grass Valley

On Tuesday, 45-day urgencycompassed a any banning ordinance or growth of marsale of next mercial preparation ijuana in California’s vote on would Tuesday’s 19, which Proposition possession of up the for legalize of marijuana to one ounce older.

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The union Premium Positions Prospector Premium Community Premium Positions Advertising rates Advertising rates Positions Advertising rates ■ Front Page Top Corner

3.25” x 3.25” trianglular ad, appears on A1. $195 or in conjunction with 30-column-inch ad or larger: $150 ■ Union Direct Sierra Saver Skybox

3” x 2” full-color ad, appears at the top the the flag on A1.

Availablity limited to two per publication. $99

■ Prospector Front Page

5 col. x 1.5” full color ad, availability limited to one ad per Thursday. $225 ■ Prospector Back Page

5 col. x 11.25” full color ad, availability limited to one ad per Thursday. $699

■ Community Section Dominator

6 col. x13” full color, guaranteed placement, limited to one ad per day. $635 weekday/$665 weekend.

■ Community Service Rate $13.99 per inc, Monday-Saturday. Available at Publisher’s discretion, should possess a 501C3 and be primarily a volunteer managed and operated organization serving the public good. Not available to any group selling goods or services, except when those goods support the fundraising efforts of the volunteer organization. Frequency discount does not apply.

Inserts into The Union & THe union Direct Sierra saver Select Market Coverage

By combining The Union and The Union Direct Sierra Saver, you expand your coverage to nearly all of western Nevada County.

The Union Preprint insert pricing

$150,000 - $80 ,000

$75,000 - $30,000

$25,000 - $5,000

open rate: $55 per thousand single sheet; each 6 page jump add $6 per thousand Route zoning add $8

The Union Direct Sierra Saver Preprint Insert Pricing This is delivered to more than 18,100 non-subscriber households midweek.

Maximum insert size is 11”x12.5.” Minimum insert size 4”x6.”

Zip code distribution available. No partial zip code distribution permitted.

95960

North San Juan

prices per 1,000 inserts: single sheet . . . . . . . . . . . . . . $36.00

20

Rough and Ready

standard tab up to 6 . . . . . . . up to 12 . . . . . . up to 12 . . . . . . up to 24 . . . . . . up to 18 . . . . . . up to 36 . . . . . . up to 24 . . . . . . up to 48 . . . . . .

price $51.00 $57.00 $63.00 $69.00

prices per 1,000 inserts: single sheet . . . . . . . . . . . . . . $32.00 standard tab up to 6 . . . . . . . up to 12 . . . . . . up to 12 . . . . . . up to 24 . . . . . . up to 18 . . . . . . up to 36 . . . . . . up to 24 . . . . . . up to 48 . . . . . .

price $49.00 $55.00 $61.00 $67.00

Post-it notes, Polybags & toppers Post-It Notes . . . . . . . . . . . . . .

Route zoning add . . . . . . . . . . .

Maximum Insert size . . . . . . . .

Maximum Polybag Size . . . . . .

$106 per 100 $8.00 11” x 12.5” 9” x 23”

Polybags and toppers available upon request

95975

Penn Valley

Grass Valley

95945

Cedar Ridge

95924

95946

price $53.00 $59.00 $65.00 $71.00

prices per 1,000 inserts: single sheet . . . . . . . . . . . . . . $34.00

95959

Lake Wildwood

95977

standard tab up to 6 . . . . . . . up to 12 . . . . . . up to 12 . . . . . . up to 24 . . . . . . up to 18 . . . . . . up to 36 . . . . . . up to 24 . . . . . . up to 48 . . . . . .

NEVADA COUNTY

Nevada City

Alta Sierra

95949

Lake of the Pines

95602

Nevada City: 4,108 Grass Valley (95945): 6,319 Grass Valley (95949): 5,268 Penn Valley: 2,566 Total distribution: 18,081

80

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$5,000 - $25,000 $34.00 $34.00 $48.00 $50.00 $51.00 $52.00 $53.00 $54.00 $55.00 $58.00 $63.00 $65.00 $67.00 $70.00 $71.00 $73.00 $75.00 $77.00 $80.00 $83.00 $86.00 $89.00 $92.00 $95.00 $98.00 $101.00 $104.00 $107.00 $111.00 $113.00 $116.00 $119.00 $122.00 $125.00 $128.00 $131.00

$26,000 - $75,000 $33.00 $33.00 $46.00 $48.00 $49.00 $50.00 $51.00 $52.00 $53.00 $56.00 $61.00 $63.00 $65.00 $67.00 $69.00 $71.00 $73.00 $75.00 $78.00 $81.00 $83.00 $87.00 $90.00 $93.00 $96.00 $99.00 $102.00 $105.00 $108.00 $111.00 $114.00 $117.00 $120.00 $123.00 $126.00 $129.00

$76,000 - $150,000 $32.00 $32.00 $44.00 $46.00 $47.00 $48.00 $49.00 $50.00 $51.00 $54.00 $59.00 $61.00 $63.00 $65.00 $67.00 $69.00 $71.00 $73.00 $76.00 $79.00 $82.00 $85.00 $88.00 $91.00 $94.00 $97.00 $100.00 $103.00 $106.00 $109.00 $112.00 $112.00 $118.00 $122.00 $124.00 $127.00

Special sections & ad Parameters Special Sections Weekly

■ Prospector

■ Auto Marketplace

Published every Thursday, Prospector is Nevada County’s best read entertainment guide. Nevada County residents will spend millions of dollars on entertainment this year and Prospector reaches more Nevada County residents than any other publication. Get 10% off your contracted rate of inside front, inside back or back page pricing with a 52-time commitment.

Published the second and fourth Saturday of each month, Auto Marketplace is full of area dealers and auto repair and other auto associated businesses.

This publication is distributed free in racks throughout Nevada County.

■ Sunday Express

■ Lake of the Pines News & Alta Sierran

Publishes every Sunday. Available free at over 110 locations in Grass Valley and Nevada City. Quick read stories and features to keep the readers’ interest along with advertising specials, dining out guides and reviews. Great for the weekend traveler and locals on the go! Get 10% off your contracted rate of inside front, inside back or back page pricing with a 52-time commitment.

Both publish monthly and are direct mailed to every resident in these communities.

Monthly

■ Special publications

Ask your account manager for a special section calendar of all our supplemental publications.

Bi-monthly ■ Real Estate Showcase

Distributed second and fourth Saturdays in racks around town and published with the Prospector on the preceding Thursday. Showcase is full of local real estate listings and is the area’s proven real estate marketing publication.

Display ad Sizes Display column sizes are: 1 column . . . . . . . . . . . . . . . . . . . . . .

2 columns. . . . . . . . . . . . . . . . . . . . .

3 columns. . . . . . . . . . . . . . . . . . . . .

4 columns. . . . . . . . . . . . . . . . . . . . .

5 columns. . . . . . . . . . . . . . . . . . . . .

6 columns. . . . . . . . . . . . . . . . . . . . .

Classified Ad Sizes 10p5. . . . . . . . . . . . . . . . . . . . . . 1.736” 21p10. . . . . . . . . . . . . . . . . . . . . 3.639” 33p3. . . . . . . . . . . . . . . . . . . . . . 5.542” 44p8. . . . . . . . . . . . . . . . . . . . . . 7.444” 56p1. . . . . . . . . . . . . . . . . . . . . . 9.347” 67p6. . . . . . . . . . . . . . . . . . . . . . 11.25”

Print Ad Submission Parameters Getting it to us All ads must be submitted within deadline via e-mail (preferred), flash drives, disc. Ads submitted late cannot be guaranteed. We do not have an ftp site, however, our e-mail is capable of handling files up to 60MB. Anything larger may be sent through an online host ftp site, such as YouSendIt.com. Ads may be sent directly to your sales representative or ads@theunion.com.

Images All images should be at least 300dpi and submitted no smaller than print size. Images can be: jpgs, tifs and epses. (If you will be submitting a photo directly to us, the original photo file taken directly from the camera is best.)

Line art (logos, etc.)

Line art must be 300dpi and no smaller than intended

Classified column sizes are: 1 column . . . . . . . . . . . . . . . . . . . . . 6p10.. . . . . . . . . . . . . . . . . . . . . .

2 columns. . . . . . . . . . . . . . . . . . . . . 14p5. . . . . . . . . . . . . . . . . . . . . . .

3 columns. . . . . . . . . . . . . . . . . . . . . 22p. . . . . . . . . . . . . . . . . . . . . . . .

4 columns. . . . . . . . . . . . . . . . . . . . . 29p7. . . . . . . . . . . . . . . . . . . . . . .

5 columns. . . . . . . . . . . . . . . . . . . . . 37p2. . . . . . . . . . . . . . . . . . . . . . .

6 columns. . . . . . . . . . . . . . . . . . . . . 44p9. . . . . . . . . . . . . . . . . . . . . . .

7 columns. . . . . . . . . . . . . . . . . . . . . 52p4. . . . . . . . . . . . . . . . . . . . . . .

8 columns. . . . . . . . . . . . . . . . . . . . . 59p11. . . . . . . . . . . . . . . . . . . . . .

9 columns. . . . . . . . . . . . . . . . . . . . . 67p6. . . . . . . . . . . . . . . . . . . . . . .

print size. Vector art is preferred and will print the best.

It is best to use: eps, Illustrator files (no higher than CS2), and pdfs, are preferred. Jpgs and tifs are acceptable, but will not print as clear as a vector image.

Building your ads We recommend you build your ads in InDesign or Illustrator in CMYK formats. Ads built using other software such as Publisher, Word, Excel, will result in less than optimal printing clarity Black-and-white ads are acceptable from PhotoShop. Export ad files as pdfs at 300 dpi or higher quality and embed all fonts.

Colors and text Blacks using more than 1 color, (i.e. rich black, 4-color black) will result in hard-to-read text. White, small, thin text placed on color backgrounds or 4-color blacks will be difficult to read when printed. We recommend white

1.139” 2.403” 3.667” 4.931” 6.194” 7.458” 8.722” 9.986” 11.25”

text on colored backgrounds be no smaller than 12 pt, and/or bold font face. Avoid, if possible, using colors that require all 4 inks (cyan, magenta, yellow and black) such as burgundy. Note that colors and brightness on computer screens will not match when printed on newsprint. Because newsprint is light grey, colors will appear a shade or two darker. Photos print darker.

Very rich, deep colors may print looking very black.

Failure to comply to the above ad-building parameters may result in poor print quality, blurry images and hardto-read text. The Union is not responsible for files that do not meet the above specifications. Ads built camera ready should have all corrections made before submission. We are happy to build your ads for you or answer any questions on ad building. There is no charge for The Union to build your ad, up to one hour of design, additional services are available at $50 per hour.

theunion.com theunion.com

Taking your business to the Internet and beyond ...

Theunion.com is Nevada County’s most popular Web site, receiving on average 1 million page views per month. By advertising on theunion.com you can reach additional customers every day, over and above your newspaper ad schedule. Visitors return several times a day, spending an average seven minutes viewing each page. Increase your ad message frequency and strengthen consumer awareness of your products and services. WIth your internet ad, we track the attention it receives and give you a report detailing how many clicks your ad received in a given time period.

Jobs Click on the “Jobs” tab on theunion.com for your company’s best avenue for local and national visibility attraction to qualified employees. Aggressively packaged recruiting campaigns offer national exposure through premier job search Web sites, including monster.com.

real estate

e edition

The “Real Estate” tab on the theunion.com offers great information to anyone looking to rent, buy or sell real estate in western Nevada County. Agent and lender profiles, open house maps, are just some of the valuable content available on the site.

Get the paper without the paper. The Union eEdition is an exact duplicate of our print edition that is available online. It features all the ads and stories in the same format that you find on the printed page in an easy-to-use format.

accept animated .gifs. For Flash ads, we require you submit a .swf and a static ad (.gif, .jpg or .png). In the Flash ad, include a clickTag button and use this action script on the button: on (release) { if (clickTag.substr(0,5) == “http:”) { getURL(clickTag, “_blank”); } }

Ads that do not comply to these parameters, will be rejected.

Web Ad Submission Parameters Getting it to us All ads must be submitted the day before the ad is to go live on our website via e-mail.

File size All ads must be 40k or smaller.

Acceptable formats For static ads, we accept jpgs, .gifs or .pngs. We also

There is no charge for The Union to build your ad, up to one hour of design, additional services are available at $50 per hour.

Internet ads Audience theunion.com is the area’s leading local news site. With more than 270,000 average visits and more than 1,000,000 page views monthly, you’ll have a difficult time finding more local attention online. Reach more potential customers on theunion.com than all other local media sites combined. Readers of online news sites tend to be higher income individuals with more purchasing power.

Did you know?

Visitors trust online advertising

56% MORE

*

more when displayed on local newspaper web sites, Outperforming local TV stations, portals and online yellow pages.

Leaderboard

Targeting

size: 728 x 90 pixels

We deliver the audience you need at the time you need it. Our robust ad server can target your ad to certain types of content on our site and deliver your message at a time that matters the most to your bottom line. We offer a unique audience, giving you access to readers at work and at home during your business hours.

Benefit from high impact ad positioning and build positive brand awareness with theunion.com

Home Page: $310 per month 20,000 impressions

Run of Site: $275 per month 20,000 impressions

Value

Search Sponsor

Every ad on theunion.com is on a page that readers invite onto their computer screens. We offer our local advertisers premium positioning on the page at a very affordable rate.

Build brand awareness and receive a 100% impression guarantee with a search sponsorship presence

$500 per month

Exclusive

Trust The Online Publishers Association finds that local newspaper sites lead the pack when it comes to trusting online advertising. A majority (56%) responded that they find advertising trustworthy on local newspaper sites. Tie your message to our reputation. Also, recent research by Google shows this trust at a 42% to 48% increase if a reader is exposed to your advertising message both in print and online.

Medium-Rectangle size: 300 x 250 pixels

The most familiar ad size for consumers, this space boasts premium positioning near Headlines and Top Stories

Home Page: $275 per month 20,000 impressions

Run of Site: $225 per month 20,000 impressions

Performance Boost If you advertise in The Union, consider adding theunion.com. Recent research by Google shows that ads seen both on the Web and in the print newspaper are between 47% and 52% more effective. Everyone knows multiple advertising mediums are your best bet, but print and online news are likely to be your most effective pairing.

Flexibility From advertising of products, branding efforts, online coupons, our powerful ad server can handle any need. Let our creative team develop an online image ad for you, or let us host a video ad. Our ad server will even let you send multiple messages to our audience, in a random or

Half Page

size: 300 x 600 pixels The newest and largest ad size, the half page offers larger dimensions to deliver stronger message visibility with lasting impact

Home Page: $275 per month 20,000 impressions All ad programs include the creation of one standard creative element per month.

Additional standard creations are $50.

Flash animated ad creative is $75

Run of Site: $225 per month 20,000 impressions

*Online Publishers Association Research (www.online-publishers.org)

Events, Marketing & Printing Services Marketing Services

Events

In today’s competitive media landscape, your message needs to stand out. The Union will make that happen. With more than 144 years in the community, there is no other media outlet in the area that knows the pulse of the Western Nevada County market more than The Union. Allow The Union’s marketing experts to customize your marketing needs today.

■ Commercial Print

Quality counts. With our own printing plant on the premise and long-standing relationships with trade presses, we are equipped to provide top-notch printing of your pieces with quick turn-around. Ask about our booklets, weeklies, glossy covers, and more.

■ Design & Layout

■ The Union’s 26th Annual Spring Home & Garden Show

April 16 and 17, 2011, at The Nevada County Fairgrounds

From print advertisements and fliers to online banners. We house a fullystaffed creative services department of qualified and professional designers who will fully listen to what you want.

■ Direct Mail

Get your message directly to your audience, without the timetables created by other media. The Union will design, deliver and measure the effectiveness of your targeted message.

■ Lists

Let us do the hard work for you. From purchasing commercial data to accessing our robust in-house database, we can help you expand your customer database or help you capture customer data to build, maintain and market to your customer database.

Printing Services The Union’s PressWorks offers competitive pricing for your printing needs.

We can do single and double-sided fliers, as well as, multiple-page catalogs, newsletters and more.

Call Gary Clelan for a price quote: (530) 477-4252

■ Paint the Town Pink: A Women’s Expo Celebrating Breast

Cancer Awareness and the Women of Nevada County October 27, 2011, at The Nevada County Fairgrounds

Terms & policies General policy Contract advertisers are guaranteed their rate for the term of the contract. Contract advertisers who fail to fulfill their contract agreements are subject to a rate adjustment charge based on actual expenditures plus penalty if necessary. Publisher reserves the right to edit, reject or cancel any advertisement at any time. Contracts are not available for periods exceeding one year. Advertiser must be in compliance with the terms of the contract and have balances current to maintain the guaranteed rate. a) Dates and deadlines for cancellations of ads are the same as the deadlines for placing ads. b) Every effort will be made to meet reasonable position requests. Failure to meet these requests will not constitute cause for adjustment, refund or rerun. c) Credit for errors will not be given after the first insertion on multiple insertions.

Claims for adjustment must be made within seven days of publication.

Tear sheets The Union provides electronic tear sheets to quickly and conveniently deliver your newspaper tear sheets to you. There is not cost for the e-tears service; all you need is access to a computer with an internet connection. If you prefer to receive paper tear sheets, they are available for a $5 per copy fee, billed to your account the month following the publication.

Design services

if full payment is received by this date, provided no prior balances exist and credit is approved (excluding inserts). Until credit is approved, payment is due when ad or copy is placed. A service charge of 1.5% per month (18% per annum) will be added to accounts 30 days past due. This discount does not apply to commercial printing orders. Agency discounts do not apply to retail rates. All pricing quoted is net. The following do not qualify for prompt payment discount: National advertising, classified advertising, inserts, internet advertising, political advertising, community, nonprofit and donated rates, special auto and Business Builder rates, special publications, including but not limited to, Home & Garden Magazine, Visitor’s Guide & Chamber Directory, booth or vendor fees for special events, we-print & deliver and additional printing charges.

Errors and Omissions The Publisher’s liability, if any, for errors shall not exceed the space occupied by the error. If the advertiser is provided with a proof and errors are not clearly marked by the advertiser for correction, the Publisher will have no responsibility. The Publisher will not be liable for any omission of an advertisement or portion of an advertisement ordered to be published. In no case will the Publisher be responsible for any general, special or consequential damages.

Depth Requirements ■ Our full page ROP depth is 21.5” ■ Advertisements measuring more than 19” high will be charged the full depth of

the page.

■ Tabloid size is 5 retail columns by 11.25”

Cancellation

We will be happy to make one proof of each ad available, if requested, when your order is placed. Graphic design services are included in the price of your advertisement up to one hour per advertisement. Additional design services are available at $50 per hour.

A 50% cancellation fee will be charged on advertisements cancelled after the ad placement deadline. Dates and deadlines for cancellations of ads are the same as the deadlines for placing ads.

Photos

Publication Date: Deadline: Monday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thursday, 5 p.m.

Tuesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 5 p.m.

Wednesday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 5 p.m.

Thursday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday, 5 p.m.

Friday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday, 5 p.m.

Saturday . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday, 5 p.m.

Wheels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday, 5 p.m.

Showcase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 4 p.m., 6 days prior Prospector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 5 p.m., 6 days prior The Union’s Direct Sierra Saver . . . . . . . . . . . . . . . Thursday, 5 p.m., 6 days prior

Photos submitted to The Union in any form then become property of The Union and therefore we can’t be held liable for loss or damage of photos. The Union’s current photo data base is subject to the limitations of electronic data storage and no warranty is made to keep photos on file.

Photography services for the first hour at no charge. Additional photography services will be billed at $50.00 per hour.

Real Estate photos submitted to The Union in any form then become property of The Union and therefore we will not be held liable for loss or damage of photos. The Union’s current photo database is subject to the limitations of electronic data storage and no warranty is made to keep real estate photos on file.

It is required by The Union that each photo being submitted must have the advertiser name, agent’s name, address of photo (street number and street name), and phone number of the agent.

It is required by The Union that if a photo is submitted to replace an existing photo in our system it must be indicated and must be submitted by ad copy deadline. If multiple views of photos exist The Union will not be responsible beyond publishing a photo with the correct address.

Terms/Prompt-pay discount Better than money in the bank! Payment is due and payable on the 10th of the month following the month in which transactions occur. The Union offers a 4% cash discount

Advertising Deadlines

Position Requests Although any page is not guaranteed, the newspaper will make every effort to meet requests. When a special page is a condition of the order an extra charge of 20% will be made. This placement is for page only, no position on a particular page can be guaranteed. The minimum guaranteed ad size is 30 column display inches. Classified commercial advertisements will be grouped as closely as possible to desired classifications, subject to mechanical requirements. All page requests are on a first come, first served basis.

Ad Brokering Brokered advertising, which is solicited and sold by a third party rather than directly

by The Union’s retail or classified advertising department, is not accepted.

Advertising Sales Department (530) 477-4204 or (530) 477-4243 e-mail: sales@theunion.com The Union 464 Sutton Way, Grass Valley, CA 95945 Phone: (530) 273-9561 • Fax: (530) 273-1854 www.theunion.com