20 14 A DV ERT IS ING O PPO R TUN ITIE S
Your Prospects Are Our Readers. And start building lasting relationships today. Connecticut’s Leading Real Estate and Financial News Source The Commercial Record is a valuable advertising vehicle serving
MEDIA SOLUTIONS > PRINT Monthly Magazine The Commercial Record
the Connecticut real estate and banking market. The consistency of our advertisers is an amazing statistic that has kept our publication strong for more than 130 years. The Commercial Record is a vital tool, providing the most current and accurate data with complete real estate transactions and listings. We also feature a highly rated website, commercialrecord.com,
> ONLINE Website and Digital Magazine Advertising Direct Email Marketing
and a popular daily e-news alert with more than 7,000 readers. The Warren Group produces multiple events and seminars each year that feature the most influential and informed government and industry experts.
> EVENTS Multiple Targeted Conferences and Expositions
An Official Publication of The Warren Group
Advertising Opportunities ADVERTISING RATES
Total Commercial Record Audience:....7,500
AD SIZE
12 TIMES
6 TIMES
3 TIMES
Total Print Distribution: ......................3,500
Full Page
$1,500
$1,825
$2,145
Total E-News Distribution:...................7,000
$1,200
$1,460 $1,715
$1,050
$1,275
$1,500
$750
$910
$1,070
(bleeds) 8.375 x 10.875
Two Thirds Page 4.75 x 9.75
Half Page 7.25 x 4.75
Total Monthly Print Readership: .........7,500 Pass Along Readership Rate: ... 2.5 per copy Primary Readers of
Third Page 4.75 x 4.75
The Commercial Record Include: Real estate investors; real estate brokers;
Service Directory:
developers; builders and contractors;
1/9th of a page, only on a 12-month long contract - $3,600
commercial property owners; bankers and
Pricing is per issue • All rates are net
lenders; mortgage bankers and brokers; government agencies; and real estate
2014 DEADLINES AND ISSUE DATES Issues January February March April May June July August September October November December
Paid Monthly Print Circulation:............3,000
professional services, including legal, Space Closes Material Due Issue Date insurance, accounting and appraisal. 12/20 12/27 1/21 1/24 1/31 2/25 2/21 2/28 3/25 3/21 3/28 4/22 4/25 5/2 5/27 5/23 6/6 6/24 6/20 6/27 7/22 7/25 8/1 8/26 8/22 8/29 9/23 9/19 9/29 10/21 10/24 10/31 11/24 11/21 12/1 12/22
2 FULL PAGES COMES WITH
3 DAYS ONLINE CR DAILY LEADERBOARD
ONLINE ADVERTISING RATES Choose Sunday, Tuesday, Thursday or Monday, Wednesday and Friday.
COMMERCIAL RECORD DAILY E-NEWS
3 Days A WEEK WITH EACH MONTH PURCHASE
Ad Rate (Per Month) 3-Month
6-Month
12-Month
Leaderboard 728 x 90
Open Rate
$1,195
$1,015
$835
Rectangle I 300 x 250
Open Rate
$1,015
$860
$710
Rectangle II 300 x 250
Open Rate
$1,015
$860
$710
$775
$660
$545
Bottom Banner Open Rate 728 x 90
THE COMMERCIAL RECORD WEBSITE Ad
Pixels
3-Month 6-Month 12-Month
Full Banner
728x90 $760 $680 $625
Skyscraper
120x600 $560
Square Button
120x90 $275 $250 $230
$525 $475
2 TWO THIRDS PAGES COMES WITH
3 DAYS ONLINE CR DAILY RECTANGLE
2 HALF PAGES COMES WITH
3 DAYS ONLINE CR LEADERBOARD
2 THIRD PAGES COMES WITH
3 DAYS ONLINE CR SKYSCRAPER
To learn more about The Commercial Record or to customize a marketing program unique to your business needs, call 800-356-8805 ext. 307 or email advertising@thewarrengroup.com. www.thewarrengroup.com
SPECIAL FOCUSES
MONTHLY BONUS DISTRIBUTION January
200 copies
New England Mortgage Expo, BankWorld
February
200 copies
JANUARY - The Mortgage Outlook An outlook on the mortgage industry in 2014 and our New England Mortgage Expo Program Guide
Residential & Commercial Real Estate Outlook
March
200 copies
Commercial Real Estate Brokers, CMBA
April
200 copies
CMBA and CMA Members, CMBA - Analyzing the Self Employed Borrower, CMBA - FHA Loan Origination, CMBA - FHA Processing and Underwriting, CMBA Loan Officer University
May
200 copies
FEBRUARY - Residential Real Estate Outlook Industry experts discuss key issues affecting the residential real estate market and offer their insights about prospects for the Connecticut real estate industry this year. Commercial Real Estate Outlook The slowly recovering commercial real estate market is showing signs of life in Connecticut, with new office, mixed-use and retail complexes on the horizon.
NEFMA Spring Conference, CCBA Meeting
June
200 copies
MARCH - Green Building
CCBA Convention
July
200 copies
Small Businesses
August
200 copies
Women of FIRE Luncheon
September
200 copies
CMBA and CMA Members
October
200 copies
NEFMA Fall Conference, CBA Convention
November
APRIL - Top Lenders Saluting the top producers of 2013 in the real estate lending industry. MAY - New Media Marketing Leverage Twitter, Facebook, LinkedIn, podcasts, blogging and online videos to maximize your marketing potential. JUNE - Community Banking (CCBA) Bank Compliance
200 copies
Real Estate Developers and Major Builders
December
200 copies
Commercial Record Best Winners
TAKING ACTION MAGAZINES ARE MOTIVATING
More than 60% of print magazine readers took action as a result of a magazine ad. Digital magazines also drive response, with 91% taking action after reading a digital issue. Studies show that 43% of magazine readers make online purchases vs. 21% of non-readers. DIGITAL ADS MAKE AN IMPACT
74% of those surveyed recalled seeing ads when reading the enhanced issue. 70% of tablet owners say they want to be able to buy items by clicking on an ad in a digital magazine. 47% took action after reviewing an ad, among respondents who recall at least one ad. Of those, 62% visited an advertiser website or retail store, and 54% made or considered a purchase. Source: GFK MRI iPanel, February 2012
JULY - Business Profiles Brokers' Agency Showcase your company, your key players, your special services and products. A select number of companies will have the opportunity to present their success stories. AUGUST - Women of FIRE EVENT SPONSORSHIP OPPORTUNITY
Saluting women who stand out professionally and personally, advancing their professions and enriching the lives of others – winners of The Commercial Record’s 2013 Women of Finance, Insurance and Real Estate (FIRE) awards. SEPTEMBER - Fast 50 Lending & Mortgage Marketshare Recognizing the 50 fastest-growing mortgage lenders in Connecticut. OCTOBER - Wealth Management Tax Breaks for Businesses NOVEMBER - Insurance Trends DECEMBER - Commercial Record’s Best The Commercial Record’s annual reader poll results issue, honoring the BEST vendors in the real estate and financial markets.
3 WAYS TO EXTEND YOUR REACH PRINT
1 PRINT Our independent editorial staff drills deep into the issues affecting real estate and finance in Connecticut. Only The Commercial Record readers can tap into the most important information impacting their businesses. Armed with a wealth of news and data, our readers are the most informed, educated and powerful leaders in the local business scene. Columns and regular features include: Industry News - News and trends in the banking, real estate and financial services scene. Records and Research - Statewide real estate and credit records transactions compiled weekly for easy reading and analysis. Print Exclusives - Print only features like State Stats, Top Commercial Transactions, and Gossip Report. Special Supplements - Hone in on industry specific topics, such as
ONLINE
2
commercial real estate, law, housing and banking.
E-NEWS CommercialRecord.com Develop more leads 24 hours a day. The Commercial Record Online has 5,000 unique visitors per month, and 3,000 paid subscribers. Readers tap into the latest news and events, as well as our much sought-after real estate transactions and data. Find archived stories, podcasts, and more. With an online presence, you will improve product awareness, build sales volume, and increase profits. The Commercial Record Daily E-News Deliver your daily message to 7,000 readers via email . Associate your business with the region’s most trusted business publication. Advertising on The Commercial Record Daily Email links your company with the market’s business decision makers while also serving as a gateway to more information about you and your product via embedded links to your site. You can leverage your position in The Commercial Record print product by adding to your exposure with a digital presence.
EVENTS
3
EVENTS Comprehensive conferences and trade shows for the real estate and financial industries. The Warren Group’s successful model for industry specific conferences serves professionals and service providers throughout New England. Sponsoring and exhibiting opportunities are available. Our events bring hundreds of real estate and finance professionals together for educational breakout sessions, keynote speakers, and exhibitors offering solutions for all departments and managers. 2014 Events include: New England Mortgage Expo, BankWorld and Women of FIRE.
To learn more about The Commercial Record or to customize a marketing program unique to your business needs call 800-356-8805 ext. 307 or email advertising@thewarrengroup.com.