Bay State Apartment Owner 2Q 2011 by The Warren Group

SeCOND Quarter 2011

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COVER SeCOND Quarter 2011

Annual Fall Conference

is Back, Bigger and Better than Ever

Bay State Apartment Owner is the official publication of the Rental Housing Association. ©2011 The Warren Group Inc. and the Rental Housing Association. All rights reserved. The Warren Group is a trademark of The Warren Group Inc. No part of this publication may be reproduced in any manner without the express written consent of the publisher.

RHA Officers President: President Elect: Secretary: Executive Director:

A division of the Greater Boston Real Estate Board One Center Plaza, Mezzanine Level Boston, MA 02108 Phone: 617-423-8700 Fax: 617-338-2600

EXPO 2011 Preview Meeting the Conference Speakers

EXPO 2011, the Rental Housing Association’s 2011 Fall Conference and Expo, takes place this year on September 27 in the Hynes Convention Center. In this issue, you’ll be introduced to the featured speakers, see the sponsors and learn why this is the biggest RHA event of the year – and why you should be there.

Richard Henken Karen Fish-Will Lynn Bora John E. Lafferty

Contents

Published By

280 Summer Street, Boston, MA 02210 Phone: 617-428-5100 Fax: 617-428-5118 www.thewarrengroup.com

Chairman CEO & Publisher President Group Publisher & Editor in Chief

Finance & Administration Controller / Director of Operations

Jeffrey E. Lewis

Editorial Custom Publications Editor Associate Editor

Christina P. O’Neill Cassidy Norton Murphy

Advertising & Circulation Publishing Division Sales Manager Advertising Account Manager Advertising, Marketing & Events Coordinator Design & Production Creative Director Senior Graphic Designer Graphic Designer

Timothy M. Warren Timothy M. Warren Jr. David B. Lovins Vincent Michael Valvo

George Chateauneuf Mark Schultz Emily Torres John Bottini Scott Ellison Ellie Aliabadi

President’s Message

Executive Director’s Message

Photo Gallery

RHA Calendar

What Does Expo 2011 Show Us? And Now, for the Rest of the Story…

Affordable Housing Lunch with Kevin Honan Certified Apartment Portfolio Supervisor

President’s Message

By Richard J. Henken

What Does Expo 2011 Show Us?

uch like the window that turns to a mirror at night, Expo 2011, our 11th annual fall conference and tradeshow, offers us an opportunity to look outside our current comfort zone, as well as to reflect those things we hold important. The tradeshow floor gives us that window to the future. More than 60 exhibitors, most of whom are RHA affiliate members, make a substantial financial commitment so they can showcase for the RHA industry members the latest

in products and services. The center section of this issue of Bay State Apartment Owner displays the logos of our exhibitors, some entering their 11th year of participating in the show, and others who are exhibiting for the first time. What they all have in common is their leadership in their respective fields. Although many are competitors, all support the show because they recognize the RHA as an important industry organization. Exhibiting is also a good business decision, as evidenced by the testimonials we receive every year. One example of an exciting, “out-of-the-box” exhibitor is the

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Rental Housing Association’s NextGen committee. This newlyformed committee invites RHA members with 10 or fewer years in the industry to participate in programs and social media designed for and by the NextGen committee. Non-members are welcome, with the “NextGen Test Drive,” an opportunity to sample what the committee and RHA have to offer at a low introductory rate. Stop by the NextGen booth at the tradeshow and learn more. Learning is what we see when we look at the window as a mirror. It reflects back to us one of the core components of the services that our members rightfully expect – education. We start the day with Kate Good, professional apartment industry speaker and consultant, presenting a session titled “Total Team Tactics for Higher Occupancy.” You will walk away with and be able to implement Kate’s tips, allowing you to engage all of your property team members to improve property performance. We will also offer an environmental update panel. Over the past year, the Environmental Protection Agency’s adoption of the renovation, repair and painting rule, and the subsequent assumption of enforcement by the Commonwealth, has created a new regulatory regime for those working with lead painted surfaces. And while there was a rush to achieve certification a year ago, John MacIsaac of ASAP Environmental will give your maintenance team members the information they need to stay abreast of what has transpired recently. In the same vein, our environmental update will separate the hype from the facts on bed bug remediation. Mark Weaver, of

Crime and Death Scene Cleaning M.D. Weaver, will provide a quick update on best practices in dealing with this pervasive issue. For our second session, all attendees will gather to hear perennial favorite Jackie Ramstedt, chief motivational officer for Ramstedt Enterprises. Her session, “In It to Win It,” will show you how to harness your passion and drive your performance to achieve extraordinary results. It took years of fierce determination to overcome obstacles and criticisms, yet Rudy Ruettiger achieved his first goal in life – to attend Notre Dame and play football for the Fighting Irish. As fans cheered RU-DY, RU-DY, he sacked the quarterback in the last 27 seconds of the only play in the only game of his college football career. Hear, from our keynote speaker, the inspiring story behind the film “Rudy,” and see how significant obstacles are overcome with a lot of heart and determination. Vendors with tomorrow’s solutions to our goods and services needs, speakers who help us build teams, capitalize on our passion and drive home the benefits of determination and hard work offer both the window on the future that we intend to lead, and mirror the core values that RHA members have come to expect. I look forward to welcoming you to Expo 2011, the Rental Housing Fall Conference and Expo, on September 27 at the Hynes Convention Center. n Richard J. Henken is president of Schochet Associates/Federal Management Co., Inc. and 2011 president of the Rental Housing Association.

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Executive Director’s Message by John E. Lafferty

And Now, for the Rest of the Story…

he late radio commentator Paul Harvey had finely-honed story-telling skills: setting the stage, engaging the listener, and telling the story, only to be interrupted by what we would call a commercial break. After the break, Harvey would complete the tale, often with a surprise ending and then close with his trademark, “and now you know the rest of the story.” And while I would not presume to share his story telling abilities, the dramatic style of his delivery, or the wit that was so often displayed, I can share with you the “rest of the story.”

The fact that this issue of Bay Sate Apartment Owner is dedicated to Expo 2011, the Rental Housing Association’s 2011 Fall Conference and Expo, is inescapable. Our president’s message offers a preview of the speakers and the content of their presentations. He also makes reference to our exhibitors, whose logos can be found on pages 10 and 11. The feature article profiles our speakers. In all, Expo 2011 is an impressive array of exhibitors and presenter enough to justify your investment in the event. But now, it is time for the rest of the story. There are two additional major benefits of Expo 2011 that we have not talked about: networking and recognition. Important contacts are made between the industry and affiliate

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members during the tradeshow. To ensure maximum, sustained participation on the tradeshow floor by the industry members, the conference features both a continental breakfast there during the morning exhibition session, as well as a buffet lunch at the opening of the afternoon session. This affords both the industry and affiliates the opportunity to share informal conversation over a snack or light lunch, creating a positive, relaxed atmosphere conducive to developing and maintaining relationships. Following our keynote session, we celebrate the excellence in our industry by recognizing both corporate excellence with our Communities of Excellence Awards as well as the more personal Achievement Awards. The call for entries, which is available at www. gbreb.com/rha, highlights the five professional achievement award categories as well as the five categories for recognition as a Community of Excellence. All of the awards are presented immediately following the keynote to ensure the greatest possible recognition by the peers of those selected to win. And finally, we have the closing reception. After a day of networking, education, a tradeshow with industry leading exhibitors, an inspiring keynote address and a celebration of excellence, we all gather for our closing reception. New relationships are forged, old acquaintances are renewed, and the energy becomes palpable as we wind up one of the most productive days on our industry events calendar. So now you know the rest of the story. We hope you will become a part of the story at Expo 2011, the RHA Fall Conference and Expo, in September at the Hynes Convention Center. n John Lafferty is the executive director of the Rental Housing Association, a division of the Greater Boston Real Estate Board.

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Rudy Ruettiger, keynote speaker

Against all odds, on a gridiron in South Bend, Indiana, Daniel “Rudy” Ruettiger in 27 seconds carved his name into history books as perhaps the most famous graduate of the University of Notre Dame. The son of an oil refinery worker and third of 14 children, Ruettiger rose from valleys of discouragement and despair to the pinnacles of success. It took years of fierce determination to overcome obstacles and criticisms, but he achieved his first dream – to attend Notre Dame and play football for the Fighting Irish. In 1993 TRISTAR Productions immortalized his life story with the blockbuster film “RUDY.” Today, a highly sought after motivational speaker, Ruettiger entertains with his motivational presentation to international corporate audiences with a unique, passionate, and heartfelt style of communicating. He reaches school children, university students and professional athletes with the same enthusiasm, portraying the human spirit that comes from his personal experiences of adversity and triumph. His captivating personality and powerful message of “YES, I CAN” stays with his audiences forever. In addition to his motivational speaking, Ruettiger has co-authored several books, including: “Rudy’s Insights for Winning in Life,” “Rudy’s Lessons for Young Champions” and “The Reveal Build-A-Big-Dream Journal.” He has established the Rudy Foundation, whose mission is to help children of all ages around the word reach their full potential. The Rudy Foundation develops and supports programs that positively impact the lives of children cognitively, emotionally, physically and spiritually. Rudy Ruettiger will deliver the keynote address at Expo 2011, the Rental Housing Association Fall Conference and Expo.

Kate Good

Kate Good has been leasing apartments her entire adult life. She quickly gained recognition from her employer, Trammell Crow, as the top leasing consultant by leasing 52 apartments and closing 48 renewals in one month! Her expertise and enthusiasm took her up the ladder in the corporate world until seven years ago, when she decided to start her own business as a professional speaker and marketing solutions

expert. Good has shared her innovative ideas with many organizations, including apartment associations in 37 cities, and national conventions such as The National Apartment Association, 24 appearances at the MultiFamily Brainstorming Sessions, 10 presentations at the International Builders Show, and is an eight-time presenter at the Multi-Housing World Annual Convention. She consistently receives the highest marks possible for her content, presentation style and audience involvement. Her presentations have been described as “enthusiastic,” “cutting-edge,” and “quality information.” Good spends the balance of her time working with clients in the for rent and for sale markets who desire a fresh and aggressive approach to solving marketing and sales challenges. As a leading marketing solutions expert, she is known for her hands-on approach and realistic plans that deliver desired results. Five years ago, Good joined three of the industry’s top speakers to form The Apartment All Stars, an educational tour delivering high energy events in partnership with local apartment associations. The team has now grown to seven and expanded to offer private events for individual companies. Kate Good will deliver the opening session “Total Team Tactics for Higher Occupancy” at Expo 2011, the RHA Fall Conference and Expo.

Jackie Ramstedt

Jackie Ramstedt, CAPS, CAM, CAS, is a nationally-renowned motivational keynote speaker, trainer, consultant, and performance coach who has more than 26 years of experience in the multi-housing industry. She earned her CAM and CAPS designations back-to-back, then her Certified Apartment Supplier (CAS) designations, and she was awarded the CAS Designate of the Year from her local Austin Apartment Association, where she has served on the board of directors and the Education Committee. Ramstedt is an accredited instructor, teaching all designation courses for NALP, CAM, CAPS, CAS, ROC and CAMT, as well as core and MCE courses for the Texas Real Estate Commission (TREC). In 2008, she was awarded the “Faculty Member of the Year” for the Austin Apartment Association. Starting out onsite as a part-time housekeeper and weekend leasing consultant, Ramstedt continued to work her way up through the ranks of apartment management, building credibility through her advancements, while winning numerous performance awards, including manager of the year. She has worked as a national marketing director, national performance director, national training director and university trainer for some of the nation’s largest management companies. Ramstedt is an accomplished author, and her articles can be found in some of the industry’s leading publications. Her impressive clientele listing includes national management and investment corporations. Her energetic and enthusiastic speaking style makes her seminars fun and exciting, with a downto-earth approach to education. Jackie’s real-world solutions for real-world challenges focus on empowering others to reach their full professional and personal potential through balance in their lives, while reminding us of the important role continuing education plays in the success of our performances. Jackie Ramstedt will be presenting “In It to Win It” at Expo 2011, the Rental Housing Association Fall Conference and Exposition. n Second Quarter 2011

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Bay State Apartment Owner

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KEYNOTE Daniel “Rudy” Ruettiger

Celebrity, Motivational Speaker, Distinguished Author and Humanitarian Against all odds on a gridiron in South Bend, Indiana Daniel “RUDY” Ruetigger in twenty-seven seconds, carved his name into history books as perhaps the most famous graduate of the University of Notre Dame. Hear the inspiring story behind the ﬁlm Rudy, and see how signiﬁcant obstacles are overcome with a lot of heart and determination.

SPEAKERS Kate Good

Professional Apartment Speaker and Consultant “Total Team Tactics for Higher Occupancy” Learn Kate’s insider tips as you gather your team and engage all of its members in maintenance, marketing and management to improve overall property performance.

Jackie Ramstedt, CAPS, CAM, CAS

Ramstedt Enterprises, National Speaker, Performance Expert, CMO (Chief Motivational Ofﬁcer) “In It to Win It! 2011 A Passion for Performance!” Let Jackie rekindle your spirit so you can Lead our industry with PASSION and DRIVE your performance to achieve extraordinary results.

PANEL Environmental Update Join our panel of experts for a quick update on two leading environmental issues confronting the apartment industry. Learn what is new in regulation, remediation and best practices.

EAR L DIS Y BIR D CO UNT

RHA MULTIFAMILY CONFERENCE & EXPO 09.27.11 | HYNES CONVENTION CENTER

PRICING ͳ PREPAYMENT REQUIRED

EARLY BIRD DISCOUNT - Payment Must be received by July 27th. Individual Tickets Ten & Up (per ticket) On or before July 27th $150 $130 On or before August 26th $175 $155 After August 26th $225 $205

REGISTRATION

Pre-Registration & Pre-Payment Required. If registering more than one person, names of all attendees, titles, and contact information is required electronically. Please request an attendee list template by emailing jcooke@gbreb.com Name:__________________________________________________________________ Company:___________________________Title:________________________________ Job Category (please select one): _____Owner/Exec/VP/Regional _____ Property Manager (site) _____Maintenance (site) _____ Leasing Agent (site) _____ Information Technology _____ Admin/Other Address:________________________________________________________________ City:___________________________________State:__________Zip:_______________ Phone:_________________________Email (required):____________________________ _____________ Check here if you require special accommodations to fully participate. Please attach a written description of your needs.

PAYMENT

_____ # of tickets at $ ______ each = $ _______ Total _____check enclosed (payable to RHA) ___ Amex

___MC

___Visa

___Dis

Card #: ____________________________________________Exp.Date: ______________

HOW TO REGISTER Send this form with payment by mail to: RHA EXPO- 2011, One Center Plaza, Mezzanine Suite, Boston, MA 02108. Send this form with payment information by fax to: 617 812 4793. Send all required information and payment information by email to: jcooke@gbreb.com Questions: jcooke@gbreb.com or 617 399 7860. Cancellations will not be refunded after 8/31/11 Earn 3 NAAEI credits towards your CAM, NALP, CAPS or CAMT designation.

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GOLD SPONSOR For more on our speakers, tradeshow, awards ceremony & networking reception: www.gbreb.com/rha/FallConference2010.htm

Photo Gallery Brainstorming, May 2011

The 129-unit Regency in New Bedford

Affordable Housing Lunch with Kevin Honan May 2011

Certified Apartment Portfolio Supervisor April 2011

At MassHousing our longstanding commitment to the preservation of the Commonwealthâ&#x20AC;&#x2122;s affordable housing stock is evident by the many and varied properties we finance. For your next preservation project, think MassHousing. Visit our new rental business portal at

www.masshousingrental.com Second Quarter 2011

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Bay State Apartment Owner

July 12, 2011 RHA Business Exchange Embassy Suites, Waltham

October 13, 2011 National Apartment Association Maintenance Mania® The Lantana, Randolph

Service Guide directory September 27, 2011 EXPO 2011, the Rental Housing Association Fall Conference and Expo Hynes Convention Center, Boston

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October 3, 2011 Fall Golf Meadow Creek Golf Club, Dracut

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FAX

December 1, 2011 President’s Awards Dinner InterContinental Boston For additional information regarding upcoming RHA programs and events, please contact Josh Cooke, education and events coordinator, at 617-399-7860, or via email at jcooke@gbreb.com, or visit www.gbreb.com/rha.

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NOBODY LIKES YOU. NOBODY Your Facebook page doesn’t have any fans. Everywhere you look, there’s another generic workshop on “social media.” There’s another general discussion about marketing over the web. Little of it is really helpful. What you need to know is “How.” How do you make this work? How

Your tweets are silent.

Your LinkedIn page is missing connections.

difficult is it to understand? How can you succeed when bigger companies don’t even know where to start?