Enterprise 3Q 2016

State of Success: New Jersey’s Business Victories  Page 16 NEW JERSEY CHAMBER OF COMMERCE

www.njchamber.com

a quarterly focus on the people and the issues that drive New Jersey business 3Q 2016

ALD TRUMP DON

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THE FRAY BY RARITAN BAY Clinton and Trump Debate at Pines Manor in Edison on Oct. 20 in a Hilarious Evening featuring Hillary Clinton and Donald Trump Impersonators Preview on  Page 6

Event Presented by the New Jersey Chamber of Commerce

ALSO INSIDE: How to Protect Your Company’s Brand Why A Gender Diverse Workplace Works Meet Our Women in Innovation Award Winner

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table of contents

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11 05 N.J. Chamber Events 22 News Makers

features 04 N.J. Chamber Members Congregate

10 A Guide to Boardroom Etiquette: Don’t

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cover 06 Hillary and Donald Impersonators

Are Butting Heads in Edison for the Most Enjoyable and Interesting Evening of the Election Season

19 How Donald Trump and Hillary Clinton

Everyone to Like You is a Sign of Mediocrity

16 State of Success: New Jersey’s

Can Court Small Business Voters

Imperative” for Companies that want to Succeed

20 Women in the Workplace is ‘the Right Thing, and the Profitable Thing’

focus on environment 12 New Jersey Businesses are Being

Recognized for the ‘Triple Bottom Line’: People, Planet, Profit

focus on copyright 14 Intellectual Property:

What it is and How to Protect It

Business Victories

18 Dr. Bonnie Bassler Receives

08 Women in the Workplace is a “Business

Raise Your Voice, Slouch in Your Seat, or Drone on

11 Gen. Colin Powell: Trying to Get

focus on women

at Seton Hall University to Discuss Growing Their Business

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Chamber’s Women in Innovation Award

focus on news

N.J. Chamber Members Congregate at Seton Hall University to Discuss Growing Their Business New Jersey Chamber of Commerce members exchanged business cards and discussed the latest Chamber programs, events and ways to grow their businesses at a networking event on the beautiful campus of Seton Hall University on July 27.

Chamber members were joined by the Chamber's executive team, including Chamber President and CEO

Robert Podvey (left), partner at Connell Foley, and Howard Cohen, executive advisor-Northern New Jersey, at Wells Fargo.

Tom Bracken; New Jersey Chamber of Commerce Foundation President Donna Custard; Vice President of Member Services Larry Krompier; Vice President of Communications Ray Zardetto; and Director of Government Relations Lauren Lalicon.

A special thank you to our sponsor ScriptRelief and our host Seton Hall University. â—†

Larry Krompier, vice president-member services, New Jersey Chamber of Commerce; Mary Pizzarelli, of ScriptRelief; and Jessica Evans, corproate engagement coordinator at Georgian Court University.

Margaret Sanchez (center), vice president/small business banker at Kearny Bank, and MairĂŠad Togneri, business development manager at Garden Savings Federal Credit Union.

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Matthew Borowick, associate vice president for alumni and government relations at Seton Hall University. N.J. Chamber President Tom Bracken looks on.

Keith Lavin, senior marketing director at RWJBarnabas Health.

New Jersey Chamber of Commerce members exchanged business cards and discussed the latest Chamber programs, events and ways to grow their businesses at a networking event on the beautiful campus of Seton Hall University.

CHAMBER STAFF

Thomas A. Bracken President and CEO

Donna Custard President, New Jersey Chamber Foundation

Michael Egenton Senior Vice President, Government Relations

Lawrence Krompier Vice President, Member Services

Ray Zardetto Vice President, Communications

Scott Goldstein Communications Manager and Enterprise Editor

Ric Principato Creative Director/ Web Tech Manager

New Jersey Chamber of Commerce Staff

216 West State Street Trenton, N.J. 08608 Phone: (609) 989-7888 www.njchamber.com

NJCC Board of Directors Officers Chair

Amy B. Mansue President & CEO Children's Specialized Hospital First Vice Chair

Robert Doherty New Jersey State President Bank of America Second Vice Chair

Linda Bowden Regional President New Jersey PNC Bank Treasurer

Walter J. Brasch Partner & Chief Business Development Officer PFK O’Connor Davies LLP Secretary

Robert Podvey Director Podvey Meanor

N.J. Chamber Events

October 20, 2016 Forum 2016: Clinton. Trump. The Debate.

Pines Manor, Edison Who says New Jersey isn’t a player in the presidential election? Join us for dinner, drinks and the only joint appearance this year by the country’s most popular Hillary Clinton and Donald Trump impersonators.

December 1 5th Annual NJ Chamber Holiday Party Calandra’s Italian Village, Caldwell Join us for the Chamber’s annual Holiday Party. Spread some holiday cheer and network with the state’s movers and shakers.

February 16 and 17, 2017 80th Annual Walk to Washington & Congressional Dinner Marriott Wardman Park Hotel, Washington, DC It has been the state’s premier business event for 80 years, attracting New Jersey leaders in every industry. Don’t miss this opportunity for conversation, visibility and camaraderie that will ultimately help your business grow and succeed.

For more information on these events and to register, got to www.njchamber.com. For sponsorship opportunities, reach out to Larry Krompier at larry@njchamber.com

Immediate Past Chair

Ralph Izzo Chairman and CEO Public Service Enterprise Group, Inc PUBLISHED BY

280 Summer Street, Boston, MA 02210 Phone: 617-428-5100 Fax: 617-428-5118 www.thewarrengroup.com ©2016 The Warren Group Inc. All rights reserved. The Warren Group is a trademark of The Warren Group Inc. No part of this publication may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the publisher. Advertising, editorial and production inquiries should be directed to: The Warren Group, 280 Summer Street, Boston, MA 02210. Call 800-356-8805.

ENTERPRISE 3Q 2016 | 5

focus on news

Hillary, Donald Impersonators to Butt Heads in N.J. for the Most Enjoyable Evening of the Election Season There are two people in America benefitting big time from the Clinton and Trump campaigns. They are Rosemary Watson and John Di Domenico, the country’s most popular Hillary Clinton and Donald Trump impersonators.

How much have their bookings increased this year? As Trump might say, “It has been huge.”

The New Jersey Chamber of Commerce is bringing both comedic actors together for what is sure to be a hilarious face-off on Oct. 20 at the Pines Manor in Edison - their only joint appearance of the campaign season.

Tickets are available now for Forum 2016: Clinton.

Trump. The Debate, an evening that will feature dinner, drinks and a lot of laughs. To register, go to www.njchamber.com.

People Love Getting Roasted by Trump Di Domenico has been doing a Trump impression since 2004, when he saw Trump on The Apprentice. But bookings skyrocketed when the GOP debates began in the summer of 2015, and he says he has been working every day since October.

“Whenever I’m performing, I have to keep remembering to ‘Trump it up’ and pull people out the audience to roast them in character – it’s great fun,” Di Domenico told the Daily Mail. “People love getting roasted by Trump. I never cross the line but they’re always left laughing.”

He has recently appeared on: The Today Show, Inside Edition, Conan O’Brien, NBC News, CNN and more.

Di Domenico’s take on Trump: “I think he is somebody who has taken the American dream and blown it out to its 6 |

maximum,” he told NBC News. “He’s also kind of short and curt, and I think we all have kind of experienced that (feeling). You know if somebody cuts you off in traffic or whatever it is, (you think), ‘What a moron! What an idiot! What are you doing?’ No (other candidate) says that. But he does.”

America’s first Female Presidential Comedienne For her part, Watson, who calls herself America’s first female presidential comedienne, says she and Clinton “have a date with destiny. My pantsuits are ready and my corporate event roster is filling up.”

Her act has caught the attention of Carol Burnett, who has called Watson one of her favorite comediennes, and said she “nails Hillary Clinton’s voice.” In fact, Watson performed in 2014 at the Kennedy Center in Washington, D.C., during a tribute to Burnett that aired on PBS stations nationwide.

The Clinton impersonation came naturally to Watson because they both grew up with a Midwest accent. Clinton was raised in a Chicago suburb and Watson grew up 30 miles south in Highland, Indiana.

Watson noted that Clinton is very slow in her speech and very methodical, with few highs and lows.

“It’s steady and measured, but she does use a lot of ‘uhs,’” Watson told the San Diego Union-Tribune.

“This is a dream come true for an impersonator,” she added, “to figure out you can do somebody’s voice and they’re running for the country’s highest office.”

To register for Forum 2016: Clinton. Trump. The Debate, go to www.njchamber.com.

ENTERPRISE 3Q 2016 | 7

focus on Women

Women in the Workplace: a 'Business Imperative' for Companies that want to Succeed GENDER-INCLUSIVE OFFICES WORK BETTER, EXPERTS SAY

BY DIANA LASSETER DRAKE

People around the world celebrated Women’s Equality Day on Aug. 26. Social media raised up that very hashtag, accompanied by fist-pumping photos of corporate and political women leaders and homages to trailblazers like Lilly Ledbetter, a supervisor at a Goodyear plant in Alabama who became the face of unequal pay in the workplace and inspired the Lilly Ledbetter Fair Pay Act of 2009.

Gender diversity in the workplace is trending in more ways than one. Simply put, said Michele C. Meyer-Shipp, chief diversity officer of Prudential Financial in Newark, it has become a “business imperative” for any company that wants to remain competitive.

“Women are showing up big-time in critical roles in corporations,” Meyer-Shipp said, pointing out that women run three of Prudential’s six U.S. business units.

“Women are outpacing men for going to college and grad 8 |

Aldonna Ambler

Diahann Lassus

Michele Meyer-Shipp

school, and we are hiring a professional workforce of these graduates. When I sit in meetings, mostly women are around the table.”

The statistics support this. According to Catalyst, which publishes data on the changing workforce, in 2015 women made up close to half of the workforce. Furthermore, women in 2015 held more than half of management occupations. Companies are increasingly recognizing the power of a gender-inclusive workforce.

“Women make up more than 50 percent of the population.

If you want to have a company that is marketing to this huge marketplace, then you have to create a workforce that is representative of that,” said Diahann W. Lassus, president of Lassus Wherley, a financial services firm in New Providence.

Lassus has spent much of her more than three decades as a business owner advocating for women in business. “Women look at the world differently than men do. That is such a huge positive when you are working in groups and problemsolving, because you need those differing perspectives.”

Yet, Lassus is the first to point out that progress in gender diversity still needs to be made, especially in high-ranking positions. Catalyst’s recent studies also found that in S&P 500 companies, women are less represented among top executives. In addition, the overwhelming majority of new directorships on boards continue to go to men.

“We are all being very deliberate and thoughtful to make sure we are recruiting diversity onto our boards,” MeyerShipp said, adding that gender quota laws requiring the inclusion of more women on boards in countries like Norway are motivating change. Many feel that the Obama Administration’s recent move to require firms to disclose their boards’ race and gender is one step closer to mandated quotas in the U.S. Proposed regulations would also require large employers to disclose how much they pay men and women, potentially a critical step toward improved salary parity.

Improving gender diversity in businesses demands action from both the companies doing the hiring and the employees seeking promotions. For one, companies looking for

talented women have become more willing to accommodate the demands of work and life.

“People are doing what they need to do to care for their children and aging parents, and companies are supporting that,” Meyer-Shipp said. “Prudential and others are much more flexible on the work-life piece with things like telecommuting and job sharing.” Prudential also offers extensive professional development, mentoring and sponsorship for women who have a desire to climb the corporate ranks.

Women also need to be proactive about their career goals and opportunities, said Aldonna Ambler, president of Ambler Growth Strategy Consultants in Hammonton.

“Too often women have been passed over so many times that they have lost hope. Sometimes, the women are so busy getting the job done that they are overlooked,” she said, stressing that an office with all men or all women is never as productive as a diverse one. “This requires changes in how men look for candidates and how women position themselves to be seen. If the women employees haven’t done self promotion, been active on professional social media, updated their résumés, served on outside boards, and so on, their names won't be top of mind.” Leadership roles on nonprofit boards will provide women with vital board experience, she said.

Meyer-Shipp is hopeful that women will soon break through that glass ceiling at the very top.

“We didn’t get into this situation overnight and we’re not getting out of it overnight,” she said. “If we want longterm, sustainable progress, then we have to do it right.”◆

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ENTERPRISE 3Q 2016 | 9

feature

A Guide to Boardroom Etiquette: Don’t Raise Your Voice, Slouch in Your Seat, or Drone on

BY BOB HARRIS AND ROSALINDA RANDALL

A board meeting brings together a diverse group of volunteers for the purpose of governance. Serious matters are discussed. All board members should work towards keeping the meeting productive, constructive and professional.

Be on time, be prepared, be genuine and be discreet. Certainly voices should not be raised and fingers should not be pointed.

Here is a guide to boardroom etiquette: RSVP to the meeting: The purpose of an RSVP is to ensure there will be a quorum, to be certain sufficient seating and documents are available, and to provide an accurate count for food and beverage.

Prepare: A director should not read the agenda or open the packet for the first time at the board table. Preparation should start upon notice of the meeting and receipt of the agenda.

Be brief: Make points succinctly. Read the nonverbal cues of directors to determine if the message has been understood or includes too much information. Brevity is better and appreciated in most instances.

Set your phone to vibrate: Turn off cell phones and other communication tools, or set them on vibrate. Unless it is a personal emergency, a director should not bolt from the room upon receiving a call. Remember board meetings are confidential. Don’t text information to outsiders.

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Don’t cross into management: Directors are responsible for governance. Do not wander into the realm of management, which is a staff responsibility. Relationships with staff should remain professional, and collegial.

Respect assigned seating: Respect seat assignments if they’ve been made. Generally any guests sit apart from the board table. Guests don’t have the floor unless called upon by the president officer.

Listen: To reduce interruptions, jot down any points and reserve them for the appropriate discussion time.

Be discreet: Things will be read or said at meetings that should remain confidential, such as contracts or grievances.

The meeting is a place for open discussion so long as confidentiality is assured. There will be designated spokespersons to communicate important points after the meeting. Be careful about rehashing the board meeting in the parking lot.

Don’t overstate your authority: Directors must not assume they have more authority than comes with the position. Unless explicitly appointed, volunteers, committees or chapters don’t have authority to speak for the board.

Unity: Support the decisions of the board.

Gender neutral: Addressing everyone with respect ensures that no one is discriminated against (unintentionally or intentionally). Try to use gender neutral language in making motions and long-lasting policies.

Attendance: Missing a meeting is seldom acceptable, and whether or not a director attends, they are still liable for the decisions of the board.

Stay alert: Slouching, head resting on hand, leaning back while stretching out and standing up to engage in yoga poses are distractions.

Use good decorum: Be careful with the casual attitude and language not appropriate at a board meeting. If someone has crossed the line, an apology may be in order.

Be genuine: Nobody likes a director who tries to pull a fast one on the board. Be open and honest with ideas and the rationale for proposals.

Remain professional: Anticipate misunderstandings, fervent opinions and passions. Displaying anger, tears or storming off mad is inappropriate. If necessary, politely request a moment to gather oneself, displaying one’s maturity and respect for others and the processes. Some discussions may be more appropriate in a closed door executive session. ◆ Bob Harris, CAE, offers governance tips and templates at www.nonprofitcenter.com. Rosalinda Randall is an etiquette trainer and author of “Don’t Burp in the Board Room,” with resources available at www.rosalindarandall.com.

feature

Lessons in Leadership GEN. COLIN POWELL: ‘TRYING TO GET EVERYONE TO LIKE YOU IS A SIGN OF MEDIOCRITY’

BY STEVE ADUBATO, PHD

There are so many theories and philosophies of what makes a great leader. I have talked to leaders of all stripes about their challenges and frustrations, as well as their secrets of success. But every once in a while, you come across a leadership lesson that is irrefutable, and this one was told to me in a public television interview with Gen. Colin Powell about 15 years ago. At the time, I asked Powell about the essence of leadership, and he said,“Being a great leader means sometimes pissing people off.”

Powell’s point is insightful. Many of us, in leadership positions, are too concerned with wanting people to like us and like the decisions we make. We want everyone to accept and like the way we handle different situations. Yet, this is not always possible, or preferable. According to Powell, “Trying to get everyone to like you is a sign of mediocrity: You’ll avoid the tough decisions, you’ll avoid confronting the people who need to be confronted and you’ll avoid offering differential rewards based on differential performance because some people might get upset.”

Powell is right. The irony is that leaders who don’t make the tough choices are guaranteeing mediocrity. The fact is, being a great leader requires that you sometimes make decisions that make people on your team unhappy. Leaders must look at “confrontation” as an opportunity to deal with an ongoing problem or challenge head-on. For example, you may need to communicate directly, without mincing words, to a team member who is performing under par or is behaving unacceptably: “Jim, we need to talk specifically about how you are not getting the job done and we need to come up with a plan to turn it around quickly. If not, it isn’t going to be good for you or for our team.”Your goal is not to threaten Jim but rather to tell him exactly where things stand and what is expected moving forward.

Hope is Not a Plan When you talk with Jim in such a fashion, he is not going to walk out of your office singing your praises. But what would happen if you didn’t have that conversation? What if you chose to deal with the situation by doing nothing and just hoping things got better? Not confronting it would mean missing a big opportunity to solve a problem – one

that could potentially hurt your organization in the long run. A huge leadership lesson to remember: Hope is not a plan.

I’m not advocating that you “piss people off” just because you can. That’s just arrogant and contentious. Being respectful and courteous is a priority for any leader. However, occasionally ruffling feathers goes with the territory if you are the kind of leader that deals directly and honestly with your team. The alternative is unacceptable; the outcome of such a passive approach will be much worse for you and for your team.

When have you had to rustle feathers while dealing with a problem or challenge head-on? Write to Steve Adubato at sadubato@aol.com to share your Lessons in Leadership.◆ Steve Adubato is a leadership trainer and anchors three public television broadcasts produced by the Caucus Educational Corporation: “Caucus: New Jersey,” “New Jersey Capitol Report” and “One-on-One with Steve Adubato.” To read more Lessons in Leadership visit www.Stand-Deliver.com.

ENTERPRISE 3Q 2016 | 11

focus on environment

New Jersey Businesses are Being Recognized for the ‘Triple Bottom Line’: People, Planet, Profit

BY JOHN GIORDANO tices and provide measurable results and cost savings.

These Green Leaders are recognized statewide through the NJ Sustainable Business Registry.

DEP’s Office of Sustainability worked with Princeton Township and Montclair, where students from Montclair State University are assisting with outreach efforts.

What do a Princeton grocer, a juice maker, a salon and a furniture store have in common? They have each adopted at least five environment friendly practices and they are being recognized as NJ Sustainable Businesses.

That is just a few of the businesses in Princeton and 50 businesses overall in New Jersey that are being recognized for their Earth-friendly practices on the state’s NJ Sustainable Business Registry.

People. Planet. Profit.

“Not only is the registry a great resource for consumers, but it supports businesses that care about the triple bottom line – people, planet and profits,” said Sustainable Princeton‘s Executive Director Diane Landis. “We are proud to see Princeton businesses well represented on the Registry and applaud the businesses that qualify.”

Sustainable Princeton, which has been encouraging businesses to get involved in the state program since it launched last year, understands that communities striving for sustainability cannot be successful without participation by the private sector.

Green Leaders Montclair Township is doing the same. It designed its Green Business Recognition program with two levels.

The first, Green Explorers, is for businesses that agree to adopt five environmental friendly practices. The second, Green Leaders, is for those who adopt five or more prac12 |

The Sustainable Business Seal The NJ Sustainable Business Registry is a website where businesses can apply online to get recognized for their commitment to sustainability. This commitment is demonstrated through the adoption of as few as five sustainable practices from a menu featuring dozens of sustainable actions relevant to any small business.

The Registry provides resources at no cost to small and mid-sized businesses interested in becoming sustainable and is a great way for businesses to: • Demonstrate social responsibility • Set their business apart from competition • Reduce costs and increase revenue • Minimize risk • Spur growth • Communicate concern for the environment • Promote their business Registered businesses receive a “Sustainable Business” seal which they can display on site and place on their promotional materials.

State and Federal Partnerships The Registry is a partnership of the NJDEP, the New Jersey Small Business Development Centers and the U.S. Environmental Protection Agency (EPA). EPA funding was used to recruit expert consultants and create the Registry, which is geared towards small and mid-sized businesses, said Brenda Hopper, CEO and state director of the New Jersey Small Business Development Centers.

See the Cost Savings In the registry’s first two years, 50 businesses have signed up. To see actual results, visit the web page at: registry.njsbdc.com/resources/results.

To learn more about the NJ Sustainable Business Registry, e-mail an NJSBDC program manager at NJSBinfo@NJSBDC.com or go to registry.njsbdc.com. ◆ John Giordano Esq. is the assistant commissioner for air quality, energy and sustainability, NJ Department of Environmental Protection.

He can be reached at (609) 292-2795.

How Your Business Can Go Green Here are some of the actions that New Jersey Sustainable Business Registry recommend for: Recycling

Energy

Transportation

uuPurchase reusable items, such as kitchenware for office functions and meetings.

uuUndergo an energy audit, and investigate incentive programs.

uuOffer incentives for public transit use and carpooling.

uuInvest in energy efficient equipment uuPromote biking to work. and appliances. Look for the uuPurchase and operate efficient fleet ENERGYSTAR symbol when buying vehicles. office equipment. If you are looking at any water related equipment, look for uuConsider installing workplace uuProvide easily accessible and clearly charging stations for electric vehicles the Watersense symbol. labeled bins for recyclables. for employees and visitors. uuWhere business recycling is not provided uuReplace incandescent lighting with energy efficient fluorescent lighting. by the local government, contract with your waste hauler to accept recycled uuTrain employees on basic conservation materials. practices such as turning off lights and equipment when not in use, controlling uuRecycle your computers, monitors, thermostat, and activating energy laptops, portable computers and saving features on equipment. televisions through an environmentally uuOffer employees alternatives to individual bottled water, such as filtered water.

sound recycling program for free.

For more steps, visit http://registry.njsbdc.com/resources.

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ENTERPRISE 3Q 2016 | 13

focus on copyright

Intellectual Property: What it is and How to Protect It

BY DIANA LASSETER DRAKE

Fans of the summer 2016 Olympic Games who kept tabs on the medal-count tally might be fascinated by another growing statistic: legal actions by the U.S. Olympic Committee to protect its trademarked assets. The USOC owns trademarks on words and phrases used for the Olympics, including “Rio2016” and “TeamUSA.” It has been legally pursuing companies that it feels are “hashjacking,” or using official Twitter hashtags of these trademarked phrases that might specifically cause confusion between an athlete’s personal sponsor and an official Olympic sponsor like Coca-Cola. After all, official sponsors pay big money for that Olympic brand relationship, and the USOC wants to protect that investment.

14 |

Mark Nikolsky

Raymond Felton

Vanessa Ignacio

Social media and its many communication channels have brought a new, sometimes international, level of exposure to an issue with which businesses already wrestle: protecting their intellectual property, or IP. IP refers to original creations by companies, as well as the area of law that protects the rights of the businesses that create those works. Companies legally protect their IP in a few key ways, including copyrights, trademarks and patents.

“IP law protects things like technology innovations, codes and authorships in order to provide a competitive advantage in the marketplace,” said Mark E. Nikolsky, a partner and patent attorney in the intellectual property group of McCarter & English in

Newark. This “bundle of rights,” he added, both stops competitors from doing what is protected by the IP mark – in court, if need be – and potentially provides a revenue stream when a business wants to license its original ideas to other businesses or entities.

Trademarks, brands and even Internet domain names are linked to the identity of a company and how its products are presented to the world, said W. Raymond Felton, co-managing partner of Greenbaum, Rowe, Smith & Davis in Woodbridge.

“It’s hard to imagine any business beyond a momand-pop candy store that doesn’t have some intellectual property [to protect],” he said. What’s more, “As we’ve migrated over to a knowledge-based economy, the need for businesses to maintain confidential information like formulas, customers and designs has increased.”

The New Jersey Trade Secrets Act, passed in 2012, protects confidential information, as does the federal Defend Trade Secrets Act of 2016. Even so, said Felton, companies should engage legal safeguards like confidentiality agreements and assignments of invention, which make it clear that something an employee creates is in fact property of the company.

Formulas, brand names and other IP are now key business drivers, said Vanessa A. Ignacio, a partner and chair of trademarks prosecution and enforcement at Lowenstein Sandler in Roseland.

“These intangible assets have taken a paramount place in corporate strategy,” she said, and need special attention in today’s Internet economy.

Ignacio urges companies of all sizes to raise the issue of trademark protection early in the company

lifecycle as a way of defending their brands. Trademarks clearly identify the brand owner of a product or service. “Check your company name for trademark clearance. Is it distinctive enough? Is it available? You don’t want to take on too much risk.”

From there, she said, monitoring your trademark in the marketplace is crucial, either formally through an official brand-watch service or with the help of lesscostly tools like Google Alerts.

“Your budget should also include monitoring the publication put out by the U.S. Patent and Trademark Office,” Ignacio said. “It’s better to find out an infringement early. Obviously, before there is damage to your brand, and you can stop the bleeding early by approaching someone with a cease-and-desist letter.”

It is beneficial, she added, for businesses to invest in a trademark audit to know what coverage a company has and what gaps it needs to fill by way of protecting product names, service names and other key assets.

While IP protection has many moving parts, companies should follow some basic legal advice, Nikolsky said, adding that it has become increasingly difficult to get patent protection for computer and software-related technologies unless companies can prove a true “technological improvement” with their innovations.

“Regardless of your business size, always consider IP protection strategy early and with the thought of the ultimate business goal,” Nikolsky said. “If that goal is to be first to market with a product, then maybe IP isn’t front and center. But companies should be thinking long-term about the ramifications of seeking IP protection or not.” ◆

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rePRINTS ENTERPRISE 3Q 2016 | 15

focus on feature

New Jersey: State of Success This past summer, we asked business leaders all over New Jersey to write us and tell us their business success stories.

We commend their hard work, and are happy to recognize them. Here is a sampling of the responses.

TAPinto From A Life Changing Moment, to Founding a 21st Century Newspaper Seven years ago, I was an attorney in New York City commuting from New Jersey when I learned that my 1-year-old son needed open heart surgery. My priorities changed. I wanted to do something where I could help the community, do something I love, and have more family time.

I decided to start an online newspaper for my town, which became known as TAPinto. I expanded it to several neighboring towns, and then I decided to do it full-time.

A week later, AOL launched Patch.com, which competed with us, and went on to spend approximately $300 million in an attempt to monopolize the hyperlocal news space. We went toe-to-toe with them in our towns, and not only survived, but thrived.

In 2013, Patch laid off 90 percent of its workforce, and we began franchising. Today, TAPinto is the only franchised local journalism model in the country, and is based right here in New Jersey.

TAPinto fills the void created by cutbacks in local journalism. It creates entrepreneurial opportunities throughout the country, while tapping into the billion-dollar hyperlocal market.

Next month, we will franchise our 50th local news site in New Jersey, an important milestone for us in the Garden State. uBy Michael Shapiro, owner of TAPinto

Assemblyman Vincent Mazzeo; Senator Jim Whelan; Chris Paladino, Atlantic City Development Corp.; Marissa Travaline, director of stakeholder relations, South Jersey Industries; Atlantic City Councilman Frank Gilliam; Brian K. Jackson, chief of staff, Stockton University; and Joe Jingoli, Jr., chief executive officer, Joseph Jingoli & Son stand with the first “Training to Hire” program graduates.

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Joseph Jingoli & Son A Construction Company that is Building Careers Fifteen Atlantic City residents with no prior construction experiRobert Lee, community outreach coordinator, Joseph ence recently completJingoli & Son, and Joe Jingoli, Jr., chief executive ed “Training to Hire,” a officer, Joseph Jingoli & Son, present a certificate unique 12-week trainof completion to one of the 15 “Training to Hire” program graduates ing program designed to guarantee them with jobs with Joseph Jingoli & Son or qualified subcontractors who will work on the new Stockton University Boardwalk campus and new South Jersey Gas Headquarters in Atlantic City. The free program was conducted at the Atlantic City PAL. uSubmitted by Liz Thomas LAN Associates Recipe for Success: 50 Years, 29,000 Completed Projects, Repeat Customers With a handful of dedicated employees, engineer John Lacz established LAN Associates in Paterson in 1965.

Through tumultuous social and economic times, LAN Associates persevered and grew.

Now in business for over 50 years (and 29,000 completed projects), LAN has 80 employees in two offices, and has grown to be one of the largest, most reputable full-service engineering, surveying, architecture and environmental firms in northern New Jersey. uSubmitted by Jennifer Gangeri Everest Realty Group Leasing to Full Capacity in the Wake of the Economic Storm Everest Realty Group didn’t waste much time recovering from the Great Recession. In the past 18 months, it attracted 40 new tenants to its Windsor Industrial Park in Windsor, bringing the 33-year-old complex to full capacity, after it was down to 70 percent occupancy in the wake of the economic storm. It recently announced the completion of a major expansion at the site – a 30,000-square-foot warehouse.

Wasielewski Allstate Agency Good Location, Great Service and Tops in Sales In the Summer of 2015, Wasielewski Allstate Agency, family owned and operated for three generations, moved to downtown Toms River. The location, ideal for customers, helped it become the top performing agency in sales and service for the second year in a row among more than 250 independently owned and operated Allstate Agencies in New Jersey. uSubmitted by Dolly Wasielewski

Brilliant Environmental Services LLC Cleaning Polluted Sites on Tight Deadlines Facing a daunting deadline, Brilliant Environmental Services completed remedial investigations on behalf of eight parties responsible for cleanup projects at 10 different sites.

One investigation was completed in in a total of 21 days so that all of our clients met their statutory deadlines. Brilliant’s investigators worked for and with its clients, resulting in the completion of a major phase of remediation, and it will ultimately expedite the badly needed clean-up of contaminated sites in New Jersey. uSubmitted by Julia Moroney Greenbaum, Rowe, Smith & Davis LLP Making A Complicated Project Come True The Real Estate team at the law firm Greenbaum, Rowe, Smith & Davis was among a group of industry professionals receiving the highly coveted 2016 “Industrial Deal of the Year” award from NAIOP New Jersey on May 12, 2016.

Their complex work to transform a long vacant property near 13A of the New Jersey Turnpike into the Elizabeth Logistics Center in Elizabeth immediately generates a positive for the state’s economy. The lawyers – led by Jack Fersko – worked on behalf of Elberon Development Group and the Avidan Group to complete the redevelopment project. The

redevelopment of the Elizabeth Logistics Center, a 17.5-acre site acquired through land acquisition, the formation of a joint venture and the vacating of a city street, is important as it signifies the culmination of a complex project that will generate immediate and positive economic impact at a location (Exit 13A of the NJ Turnpike) that had been vacant for almost a decade. Other partners from the firm contributing on this project were Jay A. Jaffe, Ann M. Waeger, Regina E. Schsneller, Hal W. Mandel and Steven Nudelman. uSubmitted Diana Parker Glen Kelly Real Estate Doing Well by Doing Good Glen Kelly, of Glen Kelly Real Estate, received a Certificate of Special Congressional Recognition for his dedication to serving the community through his business.

Rep. Tom MacArthur (R-NJ, 3rd) wrote, “For many years you have served countless residents … and have become a reliable fixture in the community and I commend you for your efforts. The success of Glen Kelly Real Estate is a testament to your leadership skills and vision. It is business owners, such as yourself, that support and grow our local economy and benefit our community tremendously.” uSubmitted by Glen Kelly ◆

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ENTERPRISE 3Q 2016 | 17

feature

Dr. Bonnie Bassler, Whose Breakthroughs are Leading to New Antibiotics, receives the N.J. Chamber’s Woman in Innovation Award sey Chamber of Commerce. “Bonnie’s work is crucial to the medical field and equally important in ensuring New Jersey remains a leader in medical research.”

Discovering How Bacteria Talk Bassler, who also is a Howard Hughes Medical Institute Investigator, and her associates discovered that bacteria “talk” to one another through a chemical process called “quorum sensing.” Bacteria use quorum sensing to coordinate their invasions of plants, animals and people.

Bassler’s research into how quorum sensing works and how to interfere with it is laying the groundwork for new generations of antibiotics.

Dr. Bonnie Bassler, whose work at Princeton University is changing the face of medicine and laying the groundwork for new antibiotics, received the New Jersey Chamber of Commerce’s second annual Alice H. Parker Women Leaders in Innovation Award.

Bassler, who is Squibb Professor of Molecular Biology and Chair of Princeton University’s Department of Molecular Biology, received the award on Sept. 22 at an evening reception and ceremony at the National Conference Center in East Windsor.

“The importance of Bonnie’s work cannot be overestimated as medical professionals report more and more strains of bacteria becoming resistant to current antibiotics,” said Tom Bracken, president and CEO of the New Jer-

Dr. Bassler’s Honors: • Richard Lounsbery Award, the National Academy of Sciences and French Academy of Sciences “for extraordinary achievement in science and medicine” • Laureate for North America, L’Oréal-UNESCO for Women in Science Awards • Wiley Prize in Biomedical Science recognizing breakthrough research • Shaw Prize in Life Science and Medicine • Awardee, MacArthur Fellowship • Member, National Academy of Sciences • Fellow, American Academy of Arts and Sciences • Fellow, Royal Society of London for Improving Natural Knowledge Last year, the inaugural Alice H. Parker Women Leaders in Innovation Award was presented to former Bell Labs theoretical physicist and former Rutgers professor Dr. Shirley Ann Jackson, now president of Rensselaer Polytechnic Institute (RPI). ◆

About the Alice H. Parker Women Leaders in Innovation Award

The Alice H. Parker Women Leaders in Innovation Award was created by the N.J. Chamber of Commerce to recognize and celebrate the contributions of women to the rich legacy of innovation in New Jersey. The N.J. Chamber named the award after African American Alice H. Parker, a long overdue acknowledgement of the Morristown resident’s significant contributions. In 1911, Parker, despite no formal training or expertise, earned a patent for a “natural gas-fueled, new and improved heating furnace,” the blueprint for the forced-air, thermostat-controlled home heating systems used everywhere today. Other than this patent, little is known about Parker’s life. Howard University confirmed that she was a student there, that she took classes with honors, and earned a certificate from its academy in 1910. The North Jersey History and Genealogical Society has a thin file containing not much more than the copy of her patent, which states she lived in Morristown.

18 |

feature

How Donald Trump and Hillary Clinton Can Court Small Business Voters

BY ABBY KELLY

•

•

•

The Republican and Democratic conventions are in the rearview mirror, both major parties have a candidate, and the countdown is on to Election Day. So it’s a good time to get back to business.

It would be refreshing to hear the candidates spend more time outlining plans to support entrepreneurs and get America’s small businesses growing again – a subject that was largely neglected in Cleveland and Philadelphia.

For the candidates, it is a move that would bode well for our country and economy – not to mention the campaigns.

A new poll from Manta indicates that 35 percent of small business owners remain undecided on which candidate would be best for small business. That is a substantial amount, especially considering the likelihood of small business owners to show up

at the poll: 86 percent of small business owners plan to vote in this year’s election, compared with 71 percent of non-owners.

To the candidates, here’s your chance – a chance to court the powerful small business vote while at the same time embracing economic policies that would get America working and growing again. What policies are small business leaders looking for from their leaders in Washington?

What will help get Main Street’s engine humming again? Here’s where to start: • Small businesses, which employ over half of all minimum wage workers, face challenges as they confront the push to increase the minimum wage. The move reduces profits and makes it hard to grow and create new jobs. That’s a losing equation for everyone.

• The Department of Labor’s Overtime Rule demands a dramatic adjustment for salaried workers that many small businesses sim-

•

•

ply aren’t able to absorb. The result is less workplace flexibility and operation disruptions.

Sweeping changes to health care mean small businesses are paying more for less coverage. Some small businesses may be forced to stop offering insurance because of the prohibitive costs and a less-than-helpful tax credit.

Protecting the patent system is vital to ensure that startups with limited experience can assure investors of their ability to monetize ideas. Without it, small businesses innovators would not be able to compensate for the high cost of development.

The National Labor Relations Board overturned its established joint employer standard, causing small businesses to question expansion in the current climate of uncertainty and risk. Under the new rule, franchises may find themselves liable for workplaces they don’t even control.

The Department of Labor’s fiduciary reforms unfairly impact small businesses. The burdensome regulation makes it difficult for small business employees to save for retirement, and reduces the freedom to choose the savings option that best suits needs.

Free trade is not the monster the candidates make it out to be.

Small businesses benefit from trade agreements that open up the world’s market, expand exports, and reach new consumers – all while creating jobs at home. ◆

This article first appeared on Above the Fold, a U.S. Chamber of Commerce website. It can be found at https://www.uschamber.com/above-the-fold.

ENTERPRISE 3Q 2016 | 19

CohnReznick – N.J. Chamber Survey

Women in the Workplace is ‘the Right Thing, and the Profitable Thing’ BUT N.J.’S MALE AND FEMALE EXECS DISAGREE ON HOW QUICKLY THE BUSINESS COMMUNITY IS ACHIEVING GENDER DIVERSITY Having women well represented in the workplace gives companies a competitive edge over companies that are not gender diverse, according to an overwhelming percentage of Garden State business executives that responded to the CohnReznick - New Jersey Chamber of Commerce Summer 2016 Business Climate Survey.

In fact, 87 percent of the business executives surveyed said gender diversity makes a company more competitive.

Similarly, 87 percent of the respondents said gender diversity is an important priority to their company’s CEO or president.

To back it up, more than six in ten respondents (62.4 percent) said their companies have launched initiatives - such as flexible working schedules and executive skill-building programs - to recruit, retain and promote women.

He Said, She Said When it comes to companies promoting gender diversity, the survey results suggest that more female business executives believe there is room for improvement, compared to their male counterparts.

When asked whether their organization should be doing more to increase gender diversity, 25.4 percent of women surveyed said their employer should be doing more. In contrast, only 12.2 percent of men thought more should be done.

Still, a large majority of both female (71.8 percent) and male (85.4 percent) respondents said the amount of effort their employer is currently putting in to increase gender diversity is “about right.”

Opportunities for All While three quarters (75.6 percent) of the men surveyed said women and men have the same opportunities to advance in their organizations, only 54.9 percent of the women leaders surveyed said women have the same opportunities to advance.

Even when it comes to the kind of gender diversity initiatives in place, there is a perception gap between men and women executives. For example, 61.5 percent of men surveyed said their company has mentoring programs for 20 |

women, while only 37.2 percent of women said their company has mentoring programs for women.

“This survey reveals a disconnect when it comes to how male and female executives perceive what needs to be done to diversify the workplace,” said Philip Mandel, regional managing partner NY/NJ at CohnReznick. “Still, it is heartening to see that nearly nine in ten business executives, men and women, consider gender diversity critical to business success, and they are taking steps to achieve it. At CohnReznick, we’ve realized it benefits our people, and our business overall.”

Diversity is Profitable Tom Bracken, president and CEO of the New Jersey Chamber of Commerce, said, “Diversity is not just the right thing, it is a profitable thing. An inclusive workplace leads to fresh business approaches and opens doors to clients, contacts and customers that also value diversity.”

Gender diversity initiatives most frequently offered by New Jersey companies over the past five years, according to respondents are: • Flexible working schedule and/or locations (71.4 percent of respondents said their companies offer this) • Mentoring programs for women (45.7 percent) • Skill-building programs for executive development targeted for women (38.6 percent) Other initiatives include “creating and reviewing records of hiring and promoting women” (28.6 percent) and “gender quotas for hiring and promoting women” (10 percent).

The future looks bright. Nearly seven in ten respondents (68 percent) said they expect that there will be more women in senior leadership roles five years from now. Some 30.4 percent, however, expect the levels to remain the same.

Survey Details The CohnReznick - New Jersey Chamber of Commerce Business Climate Survey is designed to measure the outlook of the state’s business leaders, ranging from single entrepreneurs to CEOs of Fortune 500 companies in a wide array of fields. A total of 121 business leaders were surveyed by email between July 19 and Aug. 5. Most said they are presidents and CEOs, or senior level executives. ◆

New Jersey Business Climate Survey Women in the Workplace Is “The Right Thing, and the Profitable Thing�

But Men and Women Execs Disagree on How Quickly the Business Community Is Achieving Gender Diversity

When asked whether their organization should be doing more to increase gender diversity,

25.4% of women surveyed said

75.6% of the men

surveyed said women and men have the same opportunities to advance in their organizations.

their employer should be doing more.

12.2%

In contrast, only of men thought more should be done.

Even when it comes to the kind of gender diversity initiatives in place, there is a perception gap between men and women executives.

61.5% of men surveyed said their company has mentoring programs for women.

Only 37.2% of women said their company has mentoring programs for women.

54.9%

Only of women leaders surveyed said women have the same opportunities to advance.

61.5% of men said there were

no significant obstacles to overcome when implementing gender diversity programs.

44.2%

Only of women said there were no obstacles to overcome in implementing gender diversity programs.

August 2016

ENTERPRISE 3Q 2016 | 21

news makers

Megha R. Thakkar

Supti Bhattacharya

Cecelia T. Lardieri

Bruce H. Stanwood

David Nunez

Wilson Tam

Jill Lebowitz

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COHNREZNICK LLP, the accounting, tax and advisory firm, raised a total of $62,000 for Make-A-Wish New Jersey at its 15th annual employee Bowl-A-Thon. This brings the total raised for Make-A-Wish by the firm over the last 15 years through employee fundraising, donations and raffles to more than $1.6 million.

BARNABAS HEALTH CORPORATE CARE was presented the Theodore Roosevelt Workers’ Compensation and Disability Management Award, also known as the Teddy Award, by Risk & Insurance magazine. Barnabas Health Corporate Care was recognized for its efforts to enhance and expand its internal workers’ compensation program; reduce workplace injuries; and decrease overall workers’ compensation costs.

HONEYWELL Chairman and CEO Dave Cote will step down as chief executive on March 31, 2017, with company President and COO Darius Adamczyk succeeding him, the Morris Plainsbased conglomerate announced. Adamcyzk, 50, was named to the president and COO roles earlier this year after serving as president and CEO of Honeywell’s Performance Materials and Technologies unit. He has been with Honeywell since 2008 in variety of leadership roles.

Employees of HORIZON BLUE CROSS BLUE SHIELD OF NEW JERSEY volunteered 5,449 hours and The Horizon Foundation for New Jersey made 128 grants totaling $5.2 million to community projects in 2015. Significant contributions included a $600,000 grant to the Boys and Girls Clubs of New Jersey in Clifton to support the Breathe Easier with Asthma Management (BEAM) initiative, a $30,000 grant to Isles in Trenton to support its Healthy Homes Training to Reduce Asthma program and a $30,000 grant to the UrbanPromise Ministries in Camden to support its Eat Well, Move Well, Be Well program.

BERKELEY COLLEGE hosted a nonprofit career fair on Aug. 3 in Woodland Park, where 60 students and alumni met with nonprofit employers, including the American Red Cross, Children’s Aid and Family Services, the New Jersey Association on Correction, Project H.O.P.E. and Oasis – A Haven for Women and Children. In other Berkeley news, Joseph Scuralli was appointed Berkeley College Dean, Online.

REGAL BANK received a Silver Award in the NJBankers 2015 Community Service Award Program.

Edward G. Sponzilli, a member of the Bridgewater-based law firm NORRIS MCLAUGHLIN & MARCUS, was appointed chair of the New Jersey State Bar Association’s Higher Education Committee.

WITHUMSMITH+BROWN, the audit tax and advisory firm, promoted Carleen Gaskin, Sheri Wronko and Michael Yarrow to partner.

HILL WALLACK LLP welcomed Supti Bhattacharya as a partner and Megha R. Thakkar as counsel to the law firm’s Princeton office. Both work in the firm’s family and matrimonial law practice.

PEAPACK-GLADSTONE BANK appointed Bruce H. Stanwood to serve as senior managing director, commercial private banking; David Nunez to serve as senior vice president-head of community banking; Cecelia T. Lardieri to serve as senior vice president, director of human resources; and Wilson Tam to serve as senior vice president-head of multifamily underwriting. In other PeapackGladstone news, the bank recently ran a pet supply drive at all locations, collecting donations of food, bedding, blankets and numerous necessities to benefit St. Hubert’s Animal Welfare Center in Madison.

Delair-based ALUMINUM SHAPES is participating in the Trade Winds Latin America Conference and Trade Mission in Santiago, Chile. The conference, hosted by the U.S. Commercial Service, focuses on helping U.S. companies connect with vetted foreign buyers and partners in Latin America. To be eligible for this program, a company must currently export product, as well as source a majority of their product’s raw material from the United States.

ECKERT SEAMANS CHERIN & MELLOTT LLC, the law firm, welcomed associate Michael A. Posavetz to the firm’s Mass Tort Litigation Group.

Jill Lebowitz, a member of the Bridgewaterbased law firm NORRIS MCLAUGHLIN & MARCUS, was named to the Steering Committee of the US Meritas Trusts & Estate Practice Group. ◆

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