Massachusetts
SPRING 2015
FAMILYBUSINESS WE HAVE ISSUES It’s Larger Than Legal
Inside:
The Martin Twins Are In It Together Official magazine of the
SP AR ONS E A OR VA SHI ILA P O BL PP E C OR AL TUN L T ITI OD ES AY !
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JOIN US FOR THE 2015 NEW ENGLAND FAMILY BUSINESS CONFERENCE The challenges of mixing family and business creates a unique set of complexities that other businesses simply do not encounter. You’re not alone. The New England Family Business Conference was created as a central forum for family businesses to come together to celebrate their successes and to help each other navigate common challenges.
WHEN:
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June 18, 2015
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WHERE:
Conference on June 18 at Babson
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New England Family Business College in Wellesley, Massachusetts.
Conference is gaining momentum as the #1 networking and educational
event specifically designed for the region’s family-owned businesses to come together to share experiences, learn from experts, and celebrate the spirit of family business!
CONFERENCE HIGHLIGHTS INCLUDE: • Hear from industry experts and experienced family business owners. • Expand your network and learn from peers. • Choose which breakout sessions you want to attend. • Enjoy breakfast and lunch with other conference attendees. • Outstanding Women of Family Business Awards • Receive a complimentary subscription to the Massachusetts Family Business magazine. • Enter to win a Business Profile in an upcoming issue of the magazine. • Enter to win the Grand Prize raffle while at the event. • Only family business professionals can purchase tickets; service provider attendance is limited to a select number of sponsors.
VISIT WWW.NEFBC.COM FOR MORE INFORMATION! Contact The Warren Group for a customized marketing program unique to your business needs. Call 617-896-5307 or email familybiz@thewarrengroup.com today!
Massachusetts Family Business Official magazine of the
CONTENTS
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FACING MORE THAN LEGAL ISSUES When confronted with adversity, legal documents can only take a family business so far.
4
from the board
5
business profile: TECH Advisors
6
discrimination accusation
Will You Be At The Third Annual New England Family Business Conference?
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From Taxes To IT, The Martin Twins Are In It Together
The Next Steps To Take After You Receive An MCAD Complaint
Transferring Real Estate To Heirs May Require Uncomfortable Conversations
12 all in the family
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4
12
Letter from the President
Will You Be at the Foremost Event for Family Businesses?
R
unning a family business can frequently be like herding cats, with everybody charging off in different directions. But when it all comes together and family members are focused on moving forward together, there is little that can stop your progress. That’s the way we feel as we approach our third annual New England Family Business Conference, which will be held on Thursday, June 18, at the Babson Executive Conference Center, on the campus of Babson College in Wellesley, Mass. When the Family Business Association first joined forces with The Warren Group to organize the initial New England Family Business Conference in 2013, the task seemed overwhelming. Choosing a date, selecting the site, inviting speakers, coordinating schedules, promoting the event – the “to-do” list seemed endless. But it all came together, and more importantly, the feedback we received from the family businesses members who traveled to Foxwoods was universally positive. They all walked away with deeper insights and useful information. Hearing from and sharing with fellow family business owners was also reassuring and reaffirming. Building on the 2013 success, we had
even greater success at The International Golf Club in Bolton, Mass. The 2014 conference, which kicked off with our first Outstanding Women of Family Business award ceremony, had standing-room-only breakout sessions and inspiring and entertaining keynote speakers. The prestigious Executive Conference Center at Babson College is the site of the 2015 New England Family Business Conference and is an ideal setting for an expanded roster of speakers and additional breakout sessions that deal with the most important issues and challenges facing family businesses today.
If you have participated in the New England Family Business Conference in the past, I don’t have to sell you on the benefits of attending. If you have not yet been a part of the action I urge you to set aside June 18, 2015. Register now for this year’s event at www.nefbc.com. I guarantee you’ll return to work refreshed and enthusastic, armed with new and valuable ideas on how to herd the cats in your own family business. ■ ED TARLOW PRESIDENT FAMILY BUSINESS ASSOCIATION
Massachusetts
FAMILYBUSINESS
Official magazine of the Family Business Association. Inc.
Editorial | Advertising | Design A Family-Owned Business Since 1872
PRESIDENT Edward D. Tarlow, Tarlow, Breed, Hart & Rodgers, P.C. 101 Huntington Ave., Suite 500 Boston, MA 02199 fbaedu.com
DIRECTORS Jeffrey S. Davis, Mage, LLC Al DeNapoli, Tarlow, Breed, Hart & Rodgers, P.C. Brian Nagle, First Republic Private Wealth Management
4
VICE PRESIDENT Catherine Watson, Tarlow, Breed, Hart & Rodgers, P.C.
TREASURER Richard A. Hirschen, Gray, Gray & Gray, LLP
280 Summer Street, Boston, MA 02210 Phone 617-428-5100 Fax 617-428-5119 www.thewarrengroup.com ©2015 The Warren Group Inc. All rights reserved. The Warren Group is a trademark of The Warren Group Inc. No part of this publication may be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the publisher.
Business Profile
A Business Built from Birth The Martin Twins Take Togetherness to a New Level
By Phyllis Hanlon
I
t’s a commonly held belief that twins share a very special bond that begins before birth. In 2011, researchers at Umberto Castiello at the University of Padova in Italy confirmed this notion when they found that twins actually do interact in the womb, making distinct gestures toward each other. Konrad and Kevin Martin, although somewhat different in personality and physical appearance, epitomize that unique connection, both personally and professionally. Their story begins in Bangor, Maine, where they are the youngest of five boys. A composite of both parents, they embody some of their father’s creativity. (A commercial artist by trade, he also designed the state’s Paul Bunyan statue and painted portraits of several senators and congressman.) Their mother deserves credit for the twins’ fiscal acuity, having worked as the official bookkeeper for her husband’s business. From the time they were young, the boys were pretty much inseparable, participating in the same athletic activities, with an affinity for water sports. Kevin was an AllAmerican in diving, harboring aspirations of an Olympic bid until a stress fracture shattered those dreams. Konrad also flourished in the water and became a competitive swimmer, entering and winning races across New England. Away from the pool, the Martins delivered newspapers and worked in restaurants together. Even in college, they pursued the same major, graduating from the University of Maine with degrees in accounting and subsequently becoming certified public accountants. For a time they both worked at The JD Martin CPA firm, which their older brother John owns. But it appeared that the ties would be broken when Konrad accepted a position with Abrams, Little-Gill, Loberfeld PC and moved from Maine to Massachusetts. “I thought we were done working together,” Konrad said. But fate intervened.
Kevin (left) and Konrad Martin.
The Reunion Shortly after Konrad joined the Chestnut Hill firm, one of its computers malfunctioned. The partners asked Konrad to investigate and he quickly fixed the issue. The computer situation prompted the firm’s partners to consider opening an
techKnowledge Advisors LLC as a “firm within a firm,” making the Martin brothers part owners of the new entity. During the next three years, the business grew and the Martins transitioned from their CPA roles to IT professionals. In 2005, when the firm decided to return to its original
“We do have our ups and downs, but as it comes together, it’s exciting. It’s like playing sports. You attack and you win.” — Konrad Martin information technology (IT) specialty as a second profit center to help clients and other CPA firms. When the firm asked Konrad to head up this center, he demurred, since he did not want to surrender his CPA role, but suggested hiring his twin brother instead. Kevin readily accepted the position, maintaining his role as CPA, supplemented by the IT specialist position. In 2002, Abrams, Little-Gill, Loberfeld established
mission and shed the new business, the duo brought in a minority partner and acquired the tech firm, which they renamed TECH Advisors. Like any business in the early stages, TECH Advisors weathered some minor storms. Konrad noted that it takes a few years to get any business off the ground. “We got over some initial hurdles and are at cruising altitude now. We’ve seen more Continued on page 14 5
So You’ve Received an MCAD Complaint A Valuable Guide to What’s Next
By Ariel Sullivan
I
magine you arrive for work one morning and sitting on your desk is an envelope from the Massachusetts Commission Against Discrimination (MCAD). Inside is a complaint by a former employee, alleging discrimination and harassment against the company that you and your family have worked so hard to make successful. Not only are you in disbelief about the substance of the claims, but you are in a panic because you have no idea what is involved in defending an MCAD complaint. While the MCAD’s website provides general guidance about the process, many of the questions employers have when faced with a complaint can only be ARIEL SULLIVAN answered by those who have been through the process many times. To help answer these questions, the following is a step-by-step guide about the MCAD process, includ6
ing what employers should know and expect at each stage. After a complaint is filed, the MCAD sends the employer (also referred to as the “respondent”) a copy of the complaint and an initial letter stating that a written answer, called a “position statement,” is due within 21 days – meaning 21 calendar days, not business days. This time frame is often insufficient for the respondent to fully investigate and respond to the charges, or to retain and allow counsel to do so
about the date and will only allow it to be rescheduled upon a written request to the investigator for good cause, no later than 14 days before the conference. At least one representative of the employer is expected to attend, even if the employer is represented by counsel. Position statements must be signed under the pains and penalties of perjury; however, notarization is not required. Generally, the individual signing off on the position statement should be an officer, director or manager with personal knowledge about the allegations and/or the authority to attest to the facts stated in the position statement. The original position statement and supporting exhibits must be filed with the MCAD; a complete copy should be forwarded to the employee (also referred to as the “complainant”). The complainant has the right to file a rebuttal in response to the position statement, but is not required to do so. Employers who do not receive a copy of a rebuttal within a couple of months after filing the position statement should contact the MCAD to find out the status and obtain a copy of any rebuttal that has been filed. The respondent may file a sur-reply to address any new allegations or clarify any inaccuracies raised in the rebuttal. There is no deadline for filing a sur-reply, but it is usually good practice to file it before
The MCAD process is often confusing and overwhelming, especially for businesses that have never previously been sued by an employee. on its behalf. If more time is needed, employers should not panic, as extensions of up to 21 days are generally allowed. The initial letter may also provide the date of the investigative conference, typically scheduled three to six months from the date of the letter. The MCAD is strict
the investigative conference, if possible, so the investigator has all of the written submissions prior to meeting with the parties. The investigative conference is a 20-minute proceeding for the investigator to gather evidence, identify disputed
issues, clarify the parties’ positions and ask specific questions in person about issues and facts relevant to determining whether probable cause exists. The investigator may also request the employer to submit additional information and/ or documents following the conference. The investigator may interview and take witness statements from current or former employees as part of the investigation process. After the investigation is completed, the MCAD will issue either a probable cause finding or a lack of probable cause (LOPC) finding as to each claim. There is no timeframe within which the determination must be made. According to the MCAD the “average case completion time” is 18 months; however, it often takes at least two to three years to receive a finding. If the MCAD issues a LOPC finding as to all claims, the case will be dismissed, subject to any appeal by the complainant. If there is no appeal, or if the LOPC is upheld on appeal, the case will be dismissed by the MCAD, and the complainant’s only course of action will be to file a civil action in court within three years from the last discriminatory incident. If the MCAD reverses a LOPC finding or issues a probable cause finding as to any of the complainant’s claims, the parties will then proceed to a conciliation conference to attempt to settle the case. It often takes several months to receive a conference date from the MCAD. At the conference, employers should put aside strong personal feelings against settlement, balancing the costs of resolution against the defense costs and continued business disruption of an ongoing case. If a resolution cannot be reached at the conciliation conference, the parties will proceed with post-determination discovery and, eventually – if the case is not subsequently settled – a public hearing will be held. In 2013, 55 percent of employment cases that proceeded to a public hearing resulted in decisions in favor of complainants. At any time during the pendency of the action before the MCAD, the complainant may remove and file his/her claims in court, if it is filed within three
years of the last alleged discriminatory action. The MCAD process is often confusing and overwhelming, especially for businesses that have never previously been sued by an employee. Reviewing the above guidance will help employers gain a better understanding of the process so they can make informed and cost-effective business decisions when faced with an MCAD complaint. ■ ARIEL SULLIVAN IS A PARTNER IN THE MASSACHUSETTS LAW FIRM BOWDITCH & DEWEY.
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We Have Issues True Nature of Ownership? It’s Larger Than Legal
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By Christina P. O’Neill
P
ossession may be nine-tenths of the law, but even lawyers agree that legal representation is only part of the process of conflict resolution, particularly in family-owned businesses. Legal documents are an essential keystone to helping a business move on from conflict, or simply transition in calmer situations, but they’re only as good as the parties agreeing to them. In legal circles, there’s an increasing inclination toward recognizing the value of mediation and other forms of prior discussion as a first step ED TARLOW in seeking to resolve and head off disputes that, if unresolved, could cripple or destroy a family business. The success of any step in this process, even mediation, deTOM DAVIDOW pends on the ability, willingness and preparedness of the parties involved to come to the negotiating table. AL DENAPOLI
No Escaping Life
Tom Davidow, Ed.D., founder of consulting firm Thomas D. Davidow & Assoc. and an advisor to the Family Business Association (FBA), said that without acknowledgment of family issues, problems only accelerate and become more difficult to address. “None of us can escape life,” he said – accidents, illness, divorce and death create a sense of loss that may not be grieved fully. Unresolved issues manifest whether or not family members work together in the business. If there’s a divorce in the senior generation, the senior generation business owner and the adult child may see a
chance to utilize the business as a vehicle from which to work through unresolved issues. “It can work, but it makes it more difficult,” Davidow said, because if there is an expectation of financial remuneration for the adult child to make up for an early-life emotional loss, no amount of money will stanch all ills. He noted the similarity between the sale of the family homestead (for related article, see page 12) and the transition of the family business. Business founders may exaggerate the value of the business, much in the same way that people selling their homes may name unrealistic asking prices. “When they decide they want to be bought out, they’re looking for payback for the amount of emotion they have put into the
bers. But when external circumstances collide with individual goals – as when individual members begin to wrestle with what is best for them and their nuclear family, as opposed to the interests of the business and the family of origin – the end result can be a challenge to trust issues. Without structures and guidelines, things can spin out of control. Then there’s the allocation of ownership to the next generation, who may not know what they have to do to secure the stake they think they have. “The biggest fear in terms of allocating ownership is the issue of control,” Davidow said. When a business is transferred on a timely basis – that is, at the earliest time possible – the organization will ultimately save on taxes, assuming that the business will grow in
“You may have success in court, but have destroyed the family. Words in a document can only get you so far.” — Al DeNapoli, attorney business and the value they have put into it, so things can get distorted,” Davidow said. Using best business practices and engaging a third-party business evaluator can help make the distinction between perceived and actual value. Another common situation: Family businesses frequently don’t have shareholder or buy/sell agreements despite the urging of family-business specializing attorneys. When these documents are created in less- or non-stressful situations, establishing value, procedures, who can sell to whom and what the exit strategy is, the legal documentation eases the transition, Davidow said. You Trust Me – Don’t You? Another risk factor in family-owned business is implied trust: “With trust comes assumptions, and with those assumptions come expectations,” Davidow said. Family business leaders may assume that the need for written guidelines suggests a lack of trust among family mem-
value every year beyond transfer. So how can one maximize the benefits of a timely transfer while addressing the control issue? Many conveyance vehicles exist through which owners can transfer equity while maintaining control – preferred stock, special stock and control stock – which can allow families to transfer up to 90 percent of value out and retain 100 percent of voting stock so they maintain control. Or, they can create limited liability corporations into which to transfer stock, with the senior generation as the general partner, to maintain control. But legal structures can’t solve all ills. If the upper-generation and/or controlling party or parties die without having developed a decision-making process, the succeeding generation may not have undergone a training competency regimen to establish their suitability to take over. Control struggles among succeeding generations constitute one of the most frequent dilemmas of family-owned busiContinued on page 10 9
Continued from page 9
nesses, Davidow warned. Take the example of a mother and a father with two or three siblings in the next generation of ownership. The father dies, and the simplest tax plan is to give company stock to the spouse in order to delay the tax consequence of intergenerational transfer. The father dies first, leaving the mother with the company stock. Sibling ri-
Red on Their Hands Al DeNapoli and Ed Tarlow are attorneys at the Boston law firm Tarlow, Breed, Hart & Rodgers PC. Tarlow is a founding member of the law firm and also president and founding member of the FBA from 2008 to the present. DeNapoli is a member of the law firm and also a founding member and executive
“Many family feuds start with an earlier generation being insensitive to relationships of various family members.” — Ed Tarlow, attorney valry ensues among the next generation, and the mother ends up having to choose the successor. Attorneys dealing with transition issues have all the legal tools on hand to make the wheels of the legal and tax system work, but they may be unable to convince their clients to devise training programs for the next generation.
director of the FBA. They say that when family-business owners seek help with issues that appear to be headed toward litigation, the firm works with them to avert the litigation outcome. “Many family feuds start with an earlier generation being insensitive to relationships of various family members,” Tarlow said. Examples include putting a
younger sibling in charge of an older sibling’s trust, or commingling assets. In order to have a proper succession, the family business needs a good management structure, a good organization structure, and a good governance structure, which can’t occur without sensitivity to family dynamics, Tarlow said. An exclusively litigatory approach to deep-seated problems may be a Pyrrhic victory, according to Tarlow and DeNapoli. “You may have success in court, but you have destroyed the family,” DeNapoli said. The people involved in interpreting the relationship is what solves the problem. The issues that come up in succession planning can be resolved by compromise among the parties involved, without litigation. Sometimes family members “are willing to kill the golden goose for their own satisfaction – red on their hands rather than green in their pockets,” said DeNapoli. A family-owned business’ legal advisor needs to think, early on, and have foresight over the longer time horizon
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“The biggest fear in terms of allocating ownership is the issue of control.”
to avoid conflict in future generations. To the extent that family members participate in the legal discussion, the attorney handling the situation should be aware of personalities and the possible negative outcomes as well as the good outcomes, Tarlow said.
— Tom Davidow, family business consultant often has difficulty in its transition from being the king to the king’s helper. They have two choices – they can be disruptive, or be generative in moving the business forward. Tarlow noted that good organizational management and structures need to be flexible with time as the senior-generation owner ages and the business changes, while leadership comes up from the next generation. “Most business owners, unless they have a second life that’s meaningful, rely heavily on their principal life, which is the family business,” he said. They often try to retain control in their position, by granting a 5 or 10 percent interest in the family business, with a promise of more ownership once they are gone. But that doesn’t always play out the way it was intended. It’s always important that the younger generation retain
The King’s Helper In the high-profile DeMoulas dispute (see the fourth-quarter issue of Massachusetts Family Business), the business could easily have been decimated without the concomitant public outcry on the part of employees. Tarlow says he advises clients it takes 10 to 15 years to work out a viable succession for the next generation, as they mature and develop the leadership skills needed to take over the family business. Once the senior generation gets to their 60s and 70s, they are running out of time to do all the work necessary. “They’ve got to be willing to cede control,” he said. But loss of control often ties in with the loss of self-esteem, and an historically-successful senior generation
its own legal representation in ownership issues in family businesses. Additionally, a perennial question posed by attorneys to their family-business clients is whether the client is expecting representation as an individual, or representation on behalf of the family business. Ultimately, doing the intangible relationship work up front and then translating it into legal documents that will sustain the business over time, call on two different skill sets – the first, evaluating the familial relationships in the proper way, which is the province of family business advisors, and the second, in the legal realm, designing the legal tools to achieve the desired end. ■ CHRISTINA P. O’NEILL IS EDITOR OF CUSTOM PUBLICATIONS FOR THE WARREN GROUP, PUBLISHER OF MASSACHUSETTS FAMILY BUSINESS. SHE MAY BE REACHED AT CONEILL@THEWARRENGROUP.COM.
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Grandpa
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Uncle Charlie
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Brother Ted
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Tarlow, Chairman of our Family Business Practice Group, at (617) 218-2011, or via email at: etarlow@tbhr-law.
Family Business Practice 617.218.2000 www.tbhr-law.com 11
No Place Like Home Avoiding Emotional Landmines When Transferring Family Property
By Joshua S. Miller
I
t is 2015 and the federal gift tax exemption stands at $5.43 million (indexed for inflation). For wealthy families, now is the time to take advantage of this tax benefit and make gifts to future generations. One asset to consider gifting is real estate, such as a second home that has been used by the family as the “summer retreat.” Unlike financial assets, such as stocks, a lot of emotion is tied to family property. The first and second generations have fond memories of growing up at the property and want future generations to share in those memories. In The Big House: A Century in the Life
12
of an American Summer Home, author George Colt lovingly describes not only his extended, yet close-knit, multi-generational family, but the fixed point to which the family migrates each summer – a large, but fraying, 100-year-old family home on Cape Cod, the long-time center of the extended family’s universe. He also describes a center whose spokes have drifted away into their own nuclear units, even as the house needs a major infusion of money (and attention) to keep it from falling apart – or falling to the wrecking ball. As Colt describes it, his 42 summers in The Big House were “beloved for the
stability, continuity and predictability I found nowhere else. The Big House felt like home. … I wanted my children to know the feeling.” When transferring JOSHUA S. MILLER real estate to heirs, it is important to consider a strategy that’s not only tax-efficient but also ensures the family’s long-term harmony. “You can set off emotional landmines in your family if you haven’t created the right strategy to gift real estate,” said Sid Queler, a man-
Editor’s Note: In this article on disposition of a family-owned residential property, we found many similarities between the issues families face on transfer of residential real estate and the transitional conduct of a family business. There’s the emotional significance of the property and how it influences the stakeholders, and who has access to the property and responsibility for it. The comparisons of home and business maintenance are not as far apart as one would think, and may strike a chord with some readers – particularly families long established with both business and residential endeavors.
aging director in the Boston office of Atlantic Trust, a private wealth management firm with $25.9 billion of assets under management. Future generations may grow apart or live in disparate geographic locations. The key is finding a strategy that is as flexible as possible to deal with the differing needs and wants of the family members. The donor must be aware of all of the considerations in passing on a piece of property to the next generation. A common strategy is to use a Qualified Personal Residence Trust (QPRT), which allows members of one generation to transfer property to a younger generation while still retaining their right to live there for a set period of time. QPRTs take advantage of the current exclusion amount and significantly reduce gift taxes on the transfer of the property. If the property is owned by two spouses as tenants in common, additional tax savings may result from the valuation discounts on the split interest in the property. Its biggest benefit is that parents can transfer their interest in a personal residence, including a legacy vacation home, to a trust for the benefit of the children, often referred to as a “follow-on trust,” upon the expiration of the QPRT. The parents may rent the property at fair market rent from the follow-on trust during their lives. If the property appreciates in value during the period of the QPRT, the appreciation passes to the trust free of any additional transfer tax. When the trust terminates, the residence becomes the children’s property. Note, however, that if a donor dies during the term of the QPRT, the value of their interest will be included in their estate. Also, if a child or the follow-on trust sells the property after the QPRT has terminated, the property will not get a step-up in basis as it would have if the property remained in the hands of the donor on her death. Notwithstanding some potential disadvantages, the estate tax savings for the
parents can be considerable depending on the value of the home at the end of the QPRT’s term. Another strategy is to transfer the property into either a limited liability corporation or a limited partnership (collectively, a “corporate entity”). The parents would make an initial gift of a percentage of shares to the children and continue to make additional gifts of shares over time. The gifted ownership interests can receive a discounted value to the extent they are a minority interest and for lack of marketability. All discounts should be val-
The key is finding a strategy that is as flexible as possible to deal with the differing needs and wants of the family members. ued by a qualified appraiser and carefully reviewed with a legal advisor. While the entity exists, the parents could become the tenants and pay rent, which could be used toward upkeep. One of the most attractive features of the corporate entity structure is its flexibility. Unlike a trust, which may be difficult to modify, a corporate entity may be modified as necessary by the shareholders or as set forth in the shareholder agreement to provide for any unexpected circumstances a growing family may encounter. Once an appropriate real estate gift strategy is put into place, it is also essential to decide on many important operational aspects of holding, maintaining and transferring the property, including, but by no means limited to: • Who will have access to the property and when. • If family members may bring guests, how many and for how long.
• If someone may lend or lease their time to other nonfamily members. • Who is responsible for paying the costs of operating the property and how will it be calculated. • Who will be responsible for repairs. • Who decides on capital improvements. • How family members exit or terminate their interest in the property (if allowed). It is important for the parents to communicate their desires to their children and express why it is so meaningful to keep the home in the family. As a trusted advisor, it is our job to encourage honest and open dialogue and family discussions so that each family member is able to get as many questions addressed as possible. Whatever the ultimate goal – keeping a family’s “Big House” intact and improved or putting it in the next generation’s hands – recognizing family dynamics and managing your family’s expectations are important parts of the process. If, for example, something starts with Mom and Dad – the lake cottage they’ve lovingly maintained over the years – Mom and Dad will be the constant touchstone and reference point. Healthy family discussions that accompany the setup of a QPRT or other tactic may help avoid touchy issues in the future. The hope is to avoid a conversation years down the road in which one sibling says to another, “Not only did you and your friends break Mom’s favorite lamp at the lake house, who said you could rip out the 100-yearold gardenia bushes and put in an herb garden?” ■ JOSHUA S. MILLER, CFP, IS A MANAGING DIRECTOR AND SENIOR WEALTH STRATEGIST FOR ATLANTIC TRUST. HE COUNSELS HIGH-NET-WORTH INDIVIDUALS, CORPORATE EXECUTIVES, CLOSELY HELD BUSINESS OWNERS AND MULTINATIONALS ON SOPHISTICATED ESTATE PLAN DESIGNS AND STRATEGIES. 13
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than 20 percent growth in the last year. We’ve become well known in the tech space,” he added. During the last 11 years, the company has expanded from three employees to 12 and revenue has skyrocketed more than 303 percent. The brothers have entirely relinquished all CPA duties and now focus on helping other CPA firms and other companies with their information technology issues. “We are also going into non-CPA firms to look at their accounting and financial systems – all the things a business needs to work,” said Konrad. “If we understand your company, we can advise you as to what kind of business solution you need.” TECH Advisors currently serves approximately 50 CPA firms – five or six of which are 100-member firms. All of their clients benefit from the brothers’ knowledge, experience and expertise in and understanding of the accounting field. In total, TECH Advisors has 110 clients. Notably, TECH Advisors is seen as the go-to source within the CPA industry and developed the Written Information Security Policy (WISP) for the Massachusetts Society of CPAs (MSCPA). Some companies struggle to grow their client list, but that has not been an issue for the Martin brothers. “We want clients to see us as we are – two bright guys that bring the right attributes and acumen to the job. The client knows that we will work with them. We represent fairness, hard work and good business insight,” Konrad said. He compares running the business with his brother to an athletic competition. “It’s fun to get up in the morning and go to work. We do have our ups and downs, but as it comes together, it’s exciting. It’s like playing sports. You attack and you win.” The Martin brothers attribute their success in part to staying abreast of trends in the industry. They take advantage of training opportunities and purchase the latest industry software. “We are passionate about helping the business person concentrate on his chosen profession. We offer great IT services so they can focus on their business. This is our approach to business,” Konrad explained. 14
Konrad and Kevin in their earlier years
Complementary Teamwork While the Martin twins share a special bond, both in the office and out, they have individual personalities and strengths that complement the other. Kevin, quiet and conservative, brings a more balanced, detail-oriented outlook to the firm. Outgoing, a risk taker and physically bigger, Konrad brings his large personality to the team. He serves as the sales/marketing/public relations figurehead, while Kevin navigates any roadblocks with his sensible, analytic way of approaching an issue.
Although Kevin is the designated “techie,” Konrad offers input when it comes to the business’ social media messages and e-newsletters. “Kevin explains what needs to go in our message, and I write the copy. We rely on each other,” he noted. You might think that siblings working together would face at least a few bumps in the road. But, according to the twosome, personally and professionally they have enjoyed smooth sailing through the years. “We take vacations together, go fishing together. We always just got along so well. Aside from my wife, he is my fa-
“We always just got along so well. …There is no competition between us. We are not argumentative and have no conflict.” — Kevin Martin The twins work together on every aspect of the business. And as a team, they rely on each other to effectively run the company. While Kevin serves as the head technician, Konrad steers the ship. “There is a huge amount of trust required in any relationship,” Konrad said. “Ours is built-in from birth and has grown through the years. I’m very proud of the fact that we started a couple of businesses together and have been able to keep them going.”
vorite person in the world,” said Kevin. “There is no competition between us. We are not argumentative and have no conflict.” Konrad added, “Having been on the same swim and football teams, we’ve learned the process of trying to work out any conflicts. We understand each other.” As for the future, both men agree that growing TECH Advisors is top priority, a goal they intend to strive towards together. ■
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