GNECUS 2017 Program Guide

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Presented By

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GNECUS: A DAY OF EXPLORING, LEARNING AND NETWORKING It is my pleasure to welcome you to the Great New England Credit Union Show, now in its ninth year. Credit union executives look forward to this annual event to take advantage of the opportunities available from an impressive group of more than eighty vendors. As the day unfolds, you’ll find an abundance of valuable information on the latest and greatest products, technology and services available for your credit union. The education sessions are tailored to provide thought-provoking insight with ideas to operate your financial cooperative and explore the many ways your peers are Paul Gentile President/CEO Cooperative Credit Union Association

managing today’s challenges within the credit union industry. This one-of-a-kind occasion takes center stage with high-quality service providers that will showcase their latest solutions to better serve your members. Throughout the day, you can evaluate them and possibly even consider a decision that will move your credit union forward onto the road of success. Remember, this show isn’t about “selling” credit unions; rather, it’s about getting educated and taking away the knowledge needed to improve the service experience for members. After all, education is a core component of the Great New England Credit Union Show, so be ready to hear a line-up of dynamic speakers eager to ignite your imagination, fuel your thinking and generate a conversation that can last for days. Be sure to ask questions and above all, share your thoughts. And finally, The Great New England Credit Union Show is all about people. Don’t miss out on the opportunity for networking as you catch up with old friends or begin a new friendship or two with the credit union professionals gathered from throughout New England. Welcome to the Great New England Credit Union Show!

Paul Gentile President/CEO Cooperative Credit Union Association

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SCHEDULE AT A GLANCE 9:00 A.M. Exhibit Hall & Continental

PLATINUM SPONSOR

GOLD SPONSORS

Breakfast Open

9:00 A.M. SBA Meeting

10:00 A.M. Concurrent Seminars

11:15 A.M. Concurrent Seminars

12:00 P.M. Buffet Lunch

12:00 P.M. Leadership Luncheon (by invitation)

SILVER SPONSORS

1:30 P.M. Concurrent Seminars

2:45 P.M.

BRONZE SPONSOR

Concurrent Seminars

3:30 P.M.

Supporting SPONSORS

Raffle Announcements

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AGENDA 9:00 A.M. EXHIBIT HALL OPENS

Achieving Growth with MarTech –

Colonial Room Presented by: Nick Chasse, Vice President, Business Development, Synergent

9:00 A.M. – 10:00 A.M. SBA Meeting – Seminar Room

Join the SBA offices from MA, NH & RI to learn about SBA loan program updates to help you grow customers, member business loans and profitability.

9:30 A.M. – 9:50 A.M. ROCKET SESSION How your CU’s Policies and Procedures are Hurting Staff Productivity and Eating into Revenue Growth

Nick Chasse

(MarTech). Effectively driving your credit union forward means implementing a formula for growth that sets your goals, strategy, and execution plan not just in your marketing department, but throughout your organization. Join our team of Synergent experts to learn how to most efficiently leverage your data using the latest MarTech tools, including transactional data mining, omni-channel campaigns, and targeted marketing.

Location – Booth #180 Presented by: SilverCloud, Inc.

Join us to learn how your policy and procedure manuals are setting your financial institution back. We will look at real industry case studies and discuss this pervasive industry problem, plus offer solutions for turning a productivity and revenue killer into a productivity and revenue driver. • Why your current policies, procedures and product information are ruining employee effectiveness and, in turn, the customer experience • How to re-invent your policies, procedures and product information so that you can free up as much as 60% of your managers’, training and subject matter experts’ time • How to decrease employee turnover and improve your bottom line

10:00 A.M. – 10:45 A.M. CONCURRENT SESSIONS

Cybersecurity Implications for Risk Management and FFIEC Compliance – Seminar Room Presented by: John Linkous, Advisor, EiQ Networks

In this session, we will dig into the cybersecurity landscape and new types of threats that credit unions and mortgage service companies need to be aware of to protect IT assets, member data, and avoid becoming a victim of financial theft. We will also discuss various options available to credit unions and the financial services industry to mitigate the risk of a data breach. This session will identify what credit unions need to do to comply with FFIEC as it relates to security monitoring, vulnerability management, and patch management. A customer of EiQ will discuss how they are able to meet FFIEC regulations by implementing an affordable security monitoring and vulnerability management program. John Linkous

Creating a Culture of Innovation to Grow Your Financial Institution

Jay Tuli

– Cotillion Room Presented by: Jay Tuli, Founder of ZRent and SVP of Retail Banking & Residential Lending at Leader Bank

Hear Leader Bank’s Jay Tuli (SVP of Residential and Retail Banking) talk about the importance of maintaining an entrepreneurial culture within your bank to drive innovative products and solutions to your customers. Founded in 2002, Leader Bank has grown from a de novo institution to $1.2 Billion in assets, consistently ranking as one of Massachusetts’s most profitable banks. Leader Bank has grown its deposit base at annual rate of 29% over the last 5 years through the introduction of several innovative programs, such as Zeugma Rewards – a loyalty checking and savings account, and Zrent (www.zrent.net) – an online rent collection tool for landlords to eliminate paper rent checks. In the past 18 months, Leader Bank has used ZRent to acquire over 100 new checking account relationships and $2MM+ in Landlord deposits. ZRent is now being licensed to other community banks to help attract property owners and business deposits to the respective institutions.

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Growth strategies that include core integration and maximizing your marketing dollars are dependent upon Marketing Technology

The Impact of Digital Innovation on the Member Experience: Leveraging Your Network to Deliver Competitive Advantage – Directors Room Aaron Baker

Presented by: Aaron Baker, Corporate Vice President, EarthLink Business

Financial services are evolving rapidly. Upstart digital companies and cloud applications are reshaping customer expectations. To retain their member experience advantage, credit unions are innovating, too. Though many don’t realize, their network may be stifling their efforts. In this session you’ll learn: • How the network impacts digital innovation • Key challenges (performance, reliability, visibility, control, security, agility, cost) • How a new technology, SD-WAN, can empower you to remain out-front


How Will New Accounting Rules Change the Way Your Credit Union Operates?

10:50 A.M. – 11:10 A.M. ROCKET SESSION Building an Emotional Brand Advantage for Your Credit Union

Location – Booth #270 Presented by: Glenn Van Deusen, Founder and President of Van Deusen Levitt & Associates (VDLA).

Presented by: John J. Leonard, CPA, MBA, Member of the Firm, Wolf & Company, P.C.

Transformational Growth – Building Stronger More Profitable Relationships Presented by: Tom Long, Founder & Principal, The Long Group

What’s New at CCUA? New Product Offerings and Collaborative Efforts

• Use data analytics to attract more members • Identify the emotional triggers that drive cross-selling and member loyalty • Reorient your marketing programs to be more efficient and effective

11:15 A.M. – 12:00 P.M. CONCURRENT SESSIONS – Directors Room

For nearly a quarter of a century, The Long Group has been analyzing the association between relationship banking and financial performance. The outcome of this analysis reveals that a relationship banking focus drives profits. In a thin margin business, learn how leveraging customer intelligence will improve your marketing ROI and launch your growth strategy. This thought provoking presentation will show you how to unlock the opportunities in your member file, cultivate a relationship banking advantage and secure the future of your credit union.

Same Day Origination: Decisions, Decisions – Colonial Room

Presented by: Sean Carter, AAP, NCP, President & CEO, NEACH Sean Carter

John J. Leonard

Historically, new accounting rules have impacted the financial statements and the way certain transactions are accounted for. In recent years, the accounting standards are getting more complex and will begin to impact operational decisions within community financial institutions. In this session, we will guide you through some significant new accounting rules and how their implementation will impact the operations of your credit union. From human resources to facilities to ALCO strategies, are you prepared for the new rules? Attendees of this presentation will receive: • High level overview of significant new accounting rules, including revenue recognition, leases, financial instruments and allowance for loan losses • Better understanding of how the rules will impact your institution outside of the accounting area • Key operational issues to think about as you prepare to implement the new rules • How you should be preparing for the new rules

The presentation will reveal actual experience from some of the largest credit unions in the country. During this lively discussion, you will learn how to:

Tom Long

– Seminar Room

Phase 1 of NACHA’s Same Day ACH Rule has been implemented and all signs indicate it was a success. Some credit unions have even found new and interesting Use Cases for Same Day ACH that both drive revenue and reduce expenses. If your credit union hasn’t thought about how Same Day ACH can be used to drive revenue and reduce expenses it’s not too late. This session will explore the factors you should consider when deciding whether to originate Same Day transactions. The speaker will also address operation and risk issues as well as sound business cases that credit unions can consider. Credit unions of all sizes will benefit from this session.

– Cotillion Room

Presented by: The Cooperative Credit Union Association Want to know what’s new and exciting at the Cooperative Credit Union Association? At this informative session, a variety of team members from CCUA will update attendees on the latest offerings from our vendor partners, including an innovative new home improvement loan program to help drive loan volume, an update on Member Close including the revamped Loan Guarantee Program, and more offerings. On the core services side, you will learn about how the Association is driving collaboration among credit unions to ultimately drive down costs and bring efficiency to core operational areas.

12:00 P.M. BUFFET LUNCH - COURTYARD 12:00 P.M. – 1:15 P.M. LEADERSHIP LUNCHEON (BY INVITATION ONLY) – Grand Ballroom

Keynote Speaker: Dan Smith, Assistant Director, Office of Financial Institutions and Business Liaison of the Consumer Financial Protection Bureau Dan Smith joined the CFPB in 2013 as the first Assistant Director for the newly-created Office of Financial Institutions. Mr. Smith previously served as the Director for Industry and State Relations at Freddie Mac. Prior to working at Freddie Mac, Mr. Smith represented Fortune 500 companies Dan Smith

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AGENDA

CONTINUED

as Vice President at Dehart and Darr Associates for 15 years. Mr. Smith is a leading authority on state legislative process and has an in depth knowledge of consumer protection laws and regulations in the areas of foreclosure prevention, mortgage and banking related issues, privacy, direct marketing, and publishing. Mr. Smith received a Master’s in Business Administration and a B.A. in Political Science from Mount Saint Mary’s University.

expected. Additionally, credit unions should also anticipate impacts to technology expenses, resources and capital. During the session, Courtney dives into the topic of CECL Implementation while focusing on: • What type of data is needed for CECL Implementation? • What methodology works best for you? • What will auditors and examiners look for on day one? • How to find value beyond CECL compliance?

1:30 P.M. – 2:15 P.M. CONCURRENT SESSIONS

Presented by: Nathaniel C. Gravel, Vice President of Information Security & IT, and Michael Kannan, Senior Security Consultant, GraVoc Associates, Inc.

Make a Booming Echo With Your Credit Union – Colonial Room

Presented by: Olivier F. Raoust, Sr. , Chief Brand Strategist/Chief Creative Director and Oliver Raoust Juli Ann Lawrence, Chief Strategic Officer, Raoust+Partners The Echo Project: How Member Feedback Loops equal actionable analyses and a plan of attack using smart creative and marketing strategies. The current challenges of many credit unions today to stay in tune with current and future members is shifting in tandem with the adoption of new digital channels. Now is the time to adopt new pragmatic methods to establish and maintain communication strategies that will assist you in achieving your emerging mission. We will discuss new methods to establish and maintain active member feedback loops for each channel utilized by your credit union to retain and gain healthy and strong linkage with both consumers and small business owners.

According to some studies, the average time it takes for organizations to discover a breach is almost 150 days. Fortunately, there are many ways to improve your organization’s ability to detect and respond to breach attempts. And some of them are free. This session will demonstrate how your organization can Michael Kannan leverage built-in tools from Microsoft to protect, detect, and respond to cyberattacks and insider threats. In particular, we will show how to use a combination of Microsoft’s Windows Event Forwarding (WEF), Enhanced Mitigation Experience Toolkit (EMET), PowerShell, Local Administration Password Solution (LAPS), and Group Policy Objects (GPOs) to defend against and contain malicious activity on your organization’s local area network Nathaniel Gravel

IT Maturity – Is your IT a Strategic Business Enabler? – Cotillion Room

Making the Most of Your CECL Implementation – Seminar Room

Courtney Collier

Presented by: Courtney Collier, Product Manager, Analytics Products, CU Direct

Big challenges are ahead for credit unions as they begin to prepare for the new CECL standard which calls for life of loan loss estimates, instead of today’s incurred loss methodology. Significant impacts to reserve amounts are

Improving Network Security… For Free – Directors Room

Presented by: Trent Henson, Chief Technology Officer, Pure IT Credit Union Services This is a session designed for CEO’s, Executives, and IT leaders. Is your IT department continuously busy, loaded down with projects and yet key strategic projects that could really help your CU are not being accomplished nor discussed? Many IT leaders and Executives feel this way yet it is extremely difficult to find the path forward. In this session, Pure IT Credit Union Services will discuss Trent Henson

2:20 P.M. – 2:40 A.M. ROCKET SESSION How your CU’s Policies and Procedures are Hurting Staff Productivity and Eating into Revenue Growth Location – Grand Ballroom Presented by: SilverCloud, Inc.

Join us to learn how your policy and procedure manuals are setting your financial institution back. We will look at real industry case studies and discuss this pervasive industry problem, plus offer solutions for turning a productivity and revenue killer into a productivity and revenue driver. • Why your current policies, procedures and product information are ruining employee effectiveness and, in turn, the customer experience

• How to re-invent your policies, procedures • How to decrease employee turnover and and product information so that you can improve your bottom line free up as much as 60% of your managers’, training and subject matter experts’ time

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AGENDA

CONTINUED

IT maturity from a Gartner Infrastructure and Operations model perspective. This model assesses the maturity of the People, Process, Technology, and Business Management of your environment. The results give you a roadmap to move the organization forward to more efficient economics, quality of service, agility, customer satisfaction, and business contribution. It is possible for IT to provide direct service and enablement of the larger CU’s needs and business goals. We’ll share some examples of how CU’s are changing technology from just a cost center to a driver of the Credit Union’s growth and business goals.

2:45 P.M. – 3:30 P.M. CONCURRENT SESSIONS

Emerging Opportunities in Financing for Solar – Cotillion Room

Presented by: TJ Caveney CEO, Abdu Elrefaiy CRO & Chris Buchanan CMO, NRGTree TJ Caveney

Abdu Elrefairy

What You Need To Know About HMDA Changes Today And In The Future

– Colonial Room Presented by: Robert Harrison, J.D. Regulatory Compliance Consultant at CLA Bankers Advisory Robert Harrison

This seminar covers the final rule revising HMDA reporting and data collection procedures, and will help highlight operation issues the changes present. The material will include the timeline of effective dates and will also list key changes affecting whether an institution is required to collect and report. Additionally, we will explore the new data collection requirements and how current data collection requirements are modified. We will also discuss certain exceptions applicable to small producers.

Chris Buchanan

Solar power is growing at an impressive rate, and credit unions have the opportunity to take full advantage of this thriving industry. More than 30 million homes across the country are eligible for solar, and that number is projected to grow even more. However, three of the biggest variables that hold homeowners back are access to trusted financing options, finding reputable solar installers, and dedicating the time needed to research each part of the process. The Own My Solar platform from NRGTree aims to eliminate these uncertainties for your members while growing your lending portfolio. Please join us for a demonstration of the added value we can offer your members while placing your loan options at the point of sale.

EFT 101 – Debit PIN Network Basics – Seminar Room Presented by: Joe Woods, CUDE, Vice President, Sales & Relationship Management, CU24

Basics of how PIN networks operate, why ATM & POS transactions route the way they do and how to maximize debit program income. In addition, we will touch on how government regulations and merchant pressure affects the payment landscape.

Joe Woods

Make your Regulators Happy with Credit Risk Management – Directors Room Presented by: Peter Cherpack, Partner and EVP, Ardmore Banking Advisors, Inc.

WIN $500 CASH

by visiting with some of our vendors - drawing held on the show floor at 3:30 P.M.

GRAND PRIZE RAFFLE SPONSORED BY

As many Credit Unions look to expand their lending capabilities, it is important for them to better understand the regulatory scrutiny that will come with that expansion. Several key best practices have evolved for the smaller financial institutions, and they need to be incorporated into the fabric of a growing lending culture. Learn about concepts like “Sensitivity Stress Testing”, “Criteria for Commercial Risk Ratings” and “Concentration Management” and how and why to apply them in your institution.

3:30 P.M. RAFFLE WINNER ANNOUNCEMENTS – Exhibit Hall The Warren Group is not liable for giveaways provided by or raffled off by show exhibitors.

3:45 P.M. EXHIBIT HALL CLOSES 10


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FLOOR PLAN & RAFFLE PRIZES Company

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Booth #

Raffle Prize

Company

Alkami Technology

830

Macpage LLC

Allanach/Mortgage Group Corporation

820

Magee Company

Ardmore Banking Advisors

Booth #

Raffle Prize

70 10 & 20

MagTek

450

60

Members Insurance Agency, LLC

120

Balance Sheet Solutions

390

Members Mortgage

780

Chromebook

BranchServ

170

NEACH

350

2 $100 AMEX Gift Cards

Buckley Technology Group

410

NEACH Payments Group

290

2 $100 AMEX Gift Cards

NES Group

520

Amazon Echo Dot & Bluetooth Speaker

CastleHill Managed Risk Solutions

710

3 Cleveland 588 Wedges

Cathedral Corporation

210

Gift Card

CCUA

130

CliftonLarsonAllen LLP

540

Coastal Outsourced Solutions

New England College of Business

50

New England Design Associates

480

New England Money Handling Systems Inc

500

FitBit Flex 2

610

$250 Visa Gift Card

Norcom Mortgage

590

COCC

620

Amazon Tap

NRGTree

630

CO-OP Financial Services

190

$100 Visa Gift Card

OM Financial Group

660

Crescent Mortgage

460

Open Lending, LLC

400

CU Direct

310

Partners Benefit Group

110

CU Members Mortgage

680

Priority Funding LLC

240

CU24

550

PRO Found Recovery Solutions

640

CUAlliance

260

PSCU

470

Cummins Allison

360

$100 AMEX Gift Card

Pure IT Credit Union Services

750

Amazon Dot, Video/Picture Quadcopter

CUNA Mutual Group

100

Bose Soundlink

QwickRate

220

$100 cash

Customized Service Concepts

230

Raoust+Partners

80

Datawatch

700

Red Hawk Fire & Security

720

$50.00 gift card

EarthLink (Windstream)

340

ReliaMax

560

eDOC Innovations

790

Fitbit Charge Wireless Activity Wristband (size large)

EiQ Networks Inc.

760

Route 66 Extended Warranty

200

Giant Bear and $50 Gift Card

Apple TV

$50.00 Visa Gift Card

Red Sox Tickets

Elan Financial Services

30

Sage Data Security

300

Enterprise Car Sales

730

Security Management Partners

740

Financial Northeastern Companies

770

$100 American Express giftcard

SHAZAM

600

Shoreline, a Gemalto Company

810

GraVoc Associates, Inc.

250

$100 Amazon Gift Card

SilverCloud Incorporated

180

2 $100 gift cards for raffle

GreenPath Financial Wellness

420

$50 Visa Gift Card

Solidus

160

2 $100 American Express Gift Cards

GT Reilly &Company

430

Student Choice

650

Backpack

IMM

380

690

Kindle Fire

IMS, Inc.

370

Indirect Auto Solutions

320

Innovative Business Systems, Inc.

800

Lee & Mason Financial Services, Inc.

840

LendKey Technologies, Inc.

150

Lighthouse Payment Services, Inc.

490

Loomis

570

Amazon Gift Cards

Sunrise Credit Services $100 Gift Card

Synergent

Garmin Vivosmart HR Activity Tracker

Systems Engineering

530

The Long Group

510

The Warren Group

330

Travelers Insurance

40

Van Deusen & Levitt

270

Winbrook

140

$100 Master Gift Card

670 & 580

Wolf & Company

90

ZRent

440

$50 gift card

iPad pro

Google Home

home maintenance kit


4.27.17

4.27.17

10 & 20 Magee Company

30 Elan Financial Services 40 Travelers Insurance 50 New England College of Business 60 Ardmore Banking Advisors

70 Macpage LLC

80 Raoust + Partners

90 Wolf & Company

840 820 830 Lee & Mason Allanach/Mortgage Financial Alkami Technology Group Corporation Services, Inc

750 660 Pure IT Credit OM Financial Union Services Group

740 650 Security Management Student Choice Partners 730 Enterprise Car Sales

720 Red Hawk Fire & Security

640 PRO Found Recovery Solutions

810 Shoreline, a Gemalto Company

800 Innovative Business Systems, Inc.

570 Loomis

500 New England Money Handling Systems Inc

560 ReliaMax

490 Lighthouse Payment Services, Inc.

550 CU24

480 New England Design Associates

790 eDOC Innovations

780 Members Mortgage

430 GT Reilly & Company

340 EarthLink (Windstream)

420 GreenPath Financial Wellness

330 The Warren Group

410 Buckley Technology Group

320 Indirect Auto Solutions

400 Open Lending, LLC

630 NRGTree

770 760 Financial Northeastern EiQ Networks Inc. Companies

COFFEE, DESSERTS AND REFRESHMENT

850 LSC

250 GraVoc Associates, Inc.

240 Priority Funding LLC

310 CU Direct

230 Customized Service Concepts

710 CastleHill Managed Risk Solutions

620 COCC

700 Datawatch

610 Coastal Outsourced Solutions

690 Sunrise Credit Services

600 SHAZAM

680 CU Members Mortgage

590 Norcom Mortgage

540 Clifton Larson Allen LLP

670 & 580 Synergent

100 CUNA Mutual Group

110 Partners Benefit Group

470 PSCU

390 Balance Sheet Solutions

300 Sage Data Security

380 IMM

290 NEACH Payments Group

370 IMS, Inc.

280 NAVCO

530 Systems Engineering

460 Crescent Mortgage

520 NES Group

450 MagTek

360 Cummins Allison

270 Van Deusen & Levitt

510 The Long Group

440 ZRent

350 NEACH

260 CUAlliance

120 MemberClose

130 CCUA

140 Winbrook

150 LendKey Technologies, Inc.

160 Solidus

220 QwickRate

210 Cathedral Corporation 200 Route 66 Extended Warranty 190 CO-OP Financial Services

180 SilverCloud Incorporated

170 BranchServ

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SPONSOR PROFILES PLATINUM SPONSOR Synergent is committed to promoting the growth of credit unions through service excellence in the delivery of quality products and services. A subsidiary of the Maine Credit Union League, Synergent offers credit unions in New England and New York access to Symitar’s Episys Core Processing in a service bureau environment. Our Technology Services, Payment Services, and Direct Marketing Services divisions provide the most accessible, integrated solutions in the industry that include the latest in mobile payments and increase marketing return on investment through member data mining. For more information about Synergent and its services, visit www.synergentcorp.com.

GOLD SPONSORS For over 25 years, Ardmore Banking Advisors has provided professional and independent services to financial institutions seeking to mitigate risk and attracting and manage the highest quality assets. In that time, we have developed methodologies and solutions to implement cost-effective consulting, advisory and technological credit risk management to solve problems, exceed regulatory requirements and benefit shareholders by contributing to the institution’s overall strength. Our team, made up of former C-Level bankers and regulators, possesses the expertise that can only be gained from hands-on experience in the financial services industry, which is applied to our three main offerings: • Onsite & Remote Loan Review Services • Credit Risk Consulting • Automated Credit Reporting & Analytics • Stress Testing and CECL Ready ALLL Automation CLA is a professional services firm delivering integrated wealth advisory, outsourcing, and public accounting capabilities to help enhance our clients’ enterprise value and assist them in growing and managing their related personal assets — all the way from startup to succession and beyond. Our professionals are immersed in the industries they serve and have deep knowledge of their operating and regulatory environments. With more than 5,000 people, more than 100 U.S. locations, and a global affiliation, we bring a wide array of solutions to help clients in all markets, foreign and domestic. For more information visit CLAconnect.com. Investment advisory services are offered through CliftonLarsonAllen Wealth Advisors, LLC, an SEC-registered investment advisor. COCC is the fastest growing financial data processing company in the United States and recognized as a leader in delivering innovation and quality service to financial institutions. Launched in 1967, COCC was founded by its clients. This unique cooperative structure has set COCC apart from the competition and is one of the driving forces behind our success. COCC thrives with its highly flexible, fully-integrated core technology services, solid client ratings and frequent, meaningful exchanges with clients. At COCC, collaboration with clients yields success. For more information, please visit www.cocc.com. CO-OP Financial Services is a financial technology and payments company that supports 3,500 credit unions and 60 million members by providing a cutting-edge suite of customizable tools and services. The company was the first in its industry to merge purpose, innovation and technology to help credit unions advance the industry mission of people helping people. Visit www.co-opfs.org. Established in 1994, CU Direct Corporation is the credit union industry’s foremost provider of leading lending solutions. Through its CUDL, Lending Insights, OnSpot Financing, Vero and Lending 360 brands, CU Direct Corp. offers a diverse, extensive library of products and services designed to help credit unions advance their lending programs and achieve overall portfolio success. For more information about CU Direct Corporation’s brands and full range of best-in-class lending products and services visit www.cudirect.com. 14


GOLD SPONSORS continued The CU24 Alliance is comprised of the largest credit union-owned ATM and POS network, including access to the most surcharge-free ATMs in the nation. CU24 offers a range of payment-related programs and services that can be tailored to the objectives of individual credit unions to meet the demands of an ever-changing financial services industry. At the CU24 Alliance we are committed to providing the expertise and services credit unions need to compete and improve their members’ lives. For more information, visit CU24.com. EarthLink is a leading network services provider dedicated to delivering engaging customer experiences in a cloud connected world. We help thousands of multi-location businesses optimize application performance and deliver secure, reliable connectivity in the cloud. Our solutions for SD-WAN, cloud and hybrid networking, security and voice/UC provide the cost-effective performance and agility to enable IT transformation and innovations including unified commerce and the Internet of things. We operate a nationwide network spanning 29,000+ fiber route miles, with 90 metro fiber rings and secure data centers providing the ubiquitous coverage required to serve customers anytime, anywhere via any device. To learn why thousands of specialty retailers, restaurants, franchisors, financial institutions, healthcare providers, professional service firms, governments, residential consumers and other carriers choose to connect with us, visit www.earthlink.com. EiQ, a pioneer in hybrid security as a service, is transforming how mid-market organizations build enterprise-class security programs. Acting as an extension of our customers’ IT teams, EiQ provides continuous security operations based on best-of-breed technology at a fraction of the cost of alternative solutions. EiQ is a trusted advisor to organizations that need to improve their IT security and compliance posture and protect against cyber threats and vulnerabilities. For more information, visit: https://www. eiqnetworks.com. GraVoc Associates, Inc. is a family-owned and operated consulting firm located in Peabody, MA. The company is comprised of four practices, one of which is dedicated entirely to information security for community banks and credit unions throughout New England. Originally formed out of a demand for Y2K risk assessment and auditing services, GraVoc’s information security practice has since expanded to address three principal functions within the financial services industry: risk management and compliance, IT assurance, and IT audit. www.gravoc.com The Long Group is an industry thought leader in assisting the banking and insurance sectors in improving market share and earnings. For over 20 years The Long Group has been building benchmarks for performance and providing strategic insights, analytics and guidance. The Long Group’s suite of trademarked services allows financial institutions to drive revenue, control costs and improve performance. www.longgrouponline.com

Macpage LLC provides integrated audit, consulting and tax services to approximately 80 credit unions throughout the Northeast. We have worked with credit unions for over 30 years, and understand how important it is for credit unions to engage firms who thoroughly understand the industry and who can tailor services to meet their specific needs. Our services include financial statement audits, 401(k) audits, internal audits, risk assessments, regulatory compliance, IT general controls reviews and service organization control (SOC) exams. Our integrated team approach values your time and gives you access to the broadest range of Macpage expertise. Please visit macpage.com for more information. 15


SPONSOR PROFILES

CONTINUED

GOLD SPONSORS continued NEACH is committed to educating our members to successfully originate and receive ACH transactions. Our staff of Accredited ACH Professionals provides the expertise, tools, and resources you need to navigate and utilize the ACH Network to increase revenue and enhance member services. As a non-profit association, we subscribe to a genuine member focus of people helping people, our goal is to serve our members. No matter your size, as a NEACH member, you matter. As a direct, voting member of the National ACH Association (NACHA), we solicit member feedback prior to voting on amendments to NACHA Operating Rules to ensure your specific needs and concerns are heard. www.neach.org Solar power is growing at an impressive rate, and credit unions have the opportunity to take full advantage of this thriving industry. More than 30 million homes across the country are eligible for solar, and that number is projected to grow even more. However, three of the biggest variables that hold homeowners back are access to trusted financing options, finding reputable solar installers, and dedicating the time needed to research each part of the process. The Own My Solar platform from NRGTree aims to eliminate these uncertainties for your members while growing your lending portfolio. Please join us for a demonstration of the added value we can offer your members while placing your loan options at the point of sale. www.nrgtree.com We believe in the CU philosophy of people first, believe quality service is important, and know our IT services are tools to help accomplish and propel your CU mission of serving members. With CU regulations, 24/7/365 services, and increasing needs of members there is a constant requirement to update Information Technology (IT) systems for security, compliance, performance, and to ensure they are supporting and enabling your CU mission. Pure IT Credit Union Services partners with Credit Unions to evaluate IT maturity and implement technologies that help a Credit Union focus where it needs to – on it’s members. For more than 21 years Raoust+Partners has been working exclusively with credit unions all across the US. It is our business—our passion—to guide your credit union and define exactly who you are in your community and engage your members at every touch point. We know from experience that every credit union has a story. A set of core beliefs, a value proposition. And for most, the telling of that story is a critical part of creating and strengthening that all-important relationship with members. We call this “building the foundation.” It is from this solid platform that you can continue to connect more strongly with prospective and current members, promoting and strengthening your truth as you become your members’ complete financial resource. Simply stated, we assist you in bringing your brand presence to life. Our omni-channel approach will strengthen strategic, consistent core value messages. More importantly, we build a member experience that translates into powerful, long-lasting relationships which yield powerful results to your bottom line. Portsmouth, NH-based SilverCloud is the self-service solution for premier banks and credit unions. Successful financial institutions utilize SilverCloud to improve service and increase productivity leading to higher growth. SilverCloud delivers easy-to-launch solutions that unify employee and digital service channels with consistent and accurate information. SilverCloud clients are more competitive, experience greater operational efficiency, and are more compliant – all through financial institution-focused SaaS tools including procedure and content services. For more information, visit www.silvercloudinc.com.

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SPONSOR PROFILES

CONTINUED

GOLD SPONSORS continued Wolf & Company’s financial institution practice is one of the largest in the Northeast, providing assurance, tax, risk management, and business consulting services to more than 200 institutions. With a century of experience in financial institutions, we pride ourselves on unparalleled client service that includes direct involvement from our senior management combined with responsive service from our multi-disciplinary team. Our clients represent financial institutions from denovo community banks to large regional institutions facing unprecedented regulatory scrutiny. Through our collaborative service strategy, we understand our clients’ challenges and opportunities and work with them to achieve their business goals while navigating potential obstacles. www.wolfandco.com ZRent (www.zrent.net) is an independent division of Leader Bank, which licenses its innovative rent collection technology to community banks in order to attract and retain property owners as clients. Leader Bank, founded in 2002 as a de novo bank, is now a $1.2 Billion nationally chartered institution with seven full-service branches in the greater Boston area and consistently ranked as one of Massachusetts’s most profitable banks. Leader Bank has grown its deposit base at annual rate of 29% over the last 5 years through the introduction of several innovative programs, such as Zeugma Rewards – a loyalty checking and savings account, and Zrent (www.zrent.net) – an online rent collection tool for landlords to eliminate paper rent checks. In the past 18 months, Leader Bank has used ZRent to acquire hundreds of new checking account relationships and grown its Landlord deposits.

ROCKET SPONSOR Van Deusen & Levitt Associates (VDLA) was founded by experts from the world’s largest branding and communications agencies. Our passion is helping organizations realize the full potential of their brands so they can achieve their business goals. Our extensive brand strategy and design work in financial services and experience in multiple other industries (consumer, hospitality, technology, etc.) provides fresh perspective and insights that single-industry agencies can’t match. We know that great brands create a strong emotional connection within an organization and with external audiences. Using a fact-based approach, we reveal not just WHAT people think and HOW they act – but WHY. We believe every credit union has a unique emotional brand advantage just waiting to be unleashed. Are you ready to realize the full potential of your brand?

A Powerful Platform

With Massachusetts’s Premier Real Estate and Financial News Source

To learn more about Banker & Tradesman or to customize a marketing program unique to your business needs, call 617-896-5307 or email advertising@thewarrengroup.com.

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There’s no place like Synergent.

Connect with Synergent, the premier credit union-owned FinTech company that works only with credit unions and provides access to Symitar’s Episys Core Processing in a service bureau environment. ®

Core Processing Efficiency

PowerOn Apps for Member Convenience

Payments Expertise

Target Marketing

Data Analytics

One call. One email. One stop. All under one roof. This is Synergent. For more information, contact:

Fred Barber, Account Executive fbarber@synergentcorp.com 800-341-0180 ext. 593

synergentcorp.com/core-processing


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