The Registry Review: March 7, 2022

Page 1

Vol.44, No.10

www.thewarrengroup.com

W E E K O F M O N D A Y, M A R C H 7 , 2 0 2 2

THE REGISTRY REVIEW NEW HAMPSHIRE’S STATEWIDE REAL ESTATE & FINANCIAL NEWSPAPER A Publication of The Warren Group

WEEKLY SALES OF NOTE

C O V I D C R E AT I V I T Y

100 WYMAN RD . . . . . . . . . . . . . . . . . . . . . . . . . . . . $32,985,000 B: Covenant Living Of Keene S: Propsect Woodward Home

Belmont 12 OLD STATE RD. . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,850,000 B: Vernco Belknap LLC S: Belknap Realty LLC Mtg: Rockland Tr Co $8,887,500 Use: Shopping Ctr/mall, Lot: 182516sf 18 OLD STATE RD. . . . . . . . . . . . . . . . . . . . . . . . . . . . $7,850,000 B: Vernco Belknap LLC S: Belknap Realty LLC Mtg: Rockland Tr Co $8,887,500 Use: 3 Bdrm Colonial, Lot: 49528sf 96 DANIEL WEBSTER HWY. . . . . . . . . . . . . . . . . . . . . $7,850,000 B: Vernco Belknap LLC S: Belknap Realty LLC Mtg: Rockland Tr Co $8,887,500 Use: Mixed Use-prim Comm & Other, Lot: 682585sf

Manchester 21 W AUBURN ST. . . . . . . . . . . . . . . . . . . . . . . . . . . . $5,000,000 B: JSIP Manchester QOZB LLC S: Manchester Mills Rlty LLC

Jaffrey 20 PLANTATION DR. . . . . . . . . . . . . . . . . . . . . . . . . . . $4,800,000 B: Jaffrey Propco LLC S: Plantation Realty LLC Mtg: Peapack Gladstone BK $14,120,000 Use: Nursing Home, Lot: 223898sf

Lee 95 CALEF HIGHWAY . . . . . . . . . . . . . . . . . . . . . . . . . . $2,423,333 B: RTL Mentone LLC S: Twin Coast Properties LLC

Londonderry 51 HARVEY RD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,999,000 B: 73 Rockingham LLC S: Michael J Bicchieri Jr Tr, Tr for Bicchieri FT Use: Industrial Warehouse, Lot: 91040sf

Portsmouth 12 REGINA RD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,350,000 B: Edward J Vieira Jr Tr, Tr for Vieira FT S: Karen B Duffy & James P Duffy

North Hampton 186 LAFAYETTE RD. . . . . . . . . . . . . . . . . . . . . . . . . . . $1,330,000 B: Route 1 Rentals LLC S: Lori Lessard Tr, Tr for Route 1 RT Mtg: Partners Bank $997,500 Use: Mixed Use-prim Comm & Other, Lot: 113692sf

An ‘Out of the Box’ Bank Ad Wins Top Honors Lender Brought Customers on Virtual Italian Holiday REGISTRY REVIEW STAFF

3 3 4 4 4 5 7 8 9 9 9 10 10 10

needed it,” Constantine said. “We were more than just a bank; we were outside the box. We were considering ourselves as StonehamBank – a community partner that could offer more than products and services but an actual experience.”

This approach to marketing could benefit community financial institutions with limited marketing budgets and provide opportunities to differentiate themselves in the market, said Jim Pannos, president of Pannos Marketing.

New Hampshire Market Statistics

TRANSACTIONS THRU

Belknap �������������������������� 02/18/22 Carroll ���������������������������� 02/18/22 Cheshire ������������������������ 02/18/22 Coos �������������������������������� 02/18/22 Grafton ���������������������������� 02/18/22 Hillsborough ������������������ 02/18/22 Merrimack ���������������������� 02/18/22 Rockingham ������������������ 02/18/22 Strafford ������������������������ 02/18/22 Sullivan �������������������������� 02/18/22 Bankruptcies Lien & Attachments Foreclosure, Mortgagee & Other Lien Auctions Requests for Bids & Proposals

Number of Condo Sales 500

350 300 250 200

Jan. Feb. Feb. Mar. Mar. Apr. Apr. May May June June July July Aug. Aug. Sept. Sept. Oct. Oct. Nov. Nov. Dec. Dec. Jann Jan. Jan. ’21

’22

Number 400 400 of Sales 360 360 320 320 280 280 240 240

200 200

Continued on Page 12

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400

REAL ESTATE RECORDS COUNTY

StonehamBank won top honors from the New England Financial Marketing Association for an online pop-up event that invited customers to take a virtual tour of Italy’s scenic Tuscany region during the depths of last winter and the height of a surge in COVID-19 cases.

450

INDEX PG

Instagram Ad

W

hile Central Italy might not have an obvious connection to community banking, one Massachusettsbased bank found a way to use a virtual tour of Tuscany to engage consumers during a surge in the pandemic – and came away with an award-winning marketing campaign. StonehamBank and its third-party marketing firm, Pannos Marketing, won first place in the “out-of-the-box” category in the New England Financial Marketing Association’s annual contest open to banks, credit unions and financial services companies in New England. The awards were presented last month. Unlike past in-person pop-up events offered by StonehamBank, this campaign’s goal was not to sign up new checking account customers, said Lauren Constantine, the bank’s vice president and director of marketing. Partnering with a well-known historian and an Italian restaurant, StonehamBank instead hosted a Zoom event that played on the fatigue many felt a year into the pandemic. “We were providing escape to the community at that moment of time when they

Seabrook 302 PORTSMOUTH AVE. . . . . . . . . . . . . . . . . . . . . . . . $1,305,000 B: Michael Spanos S: Shawn W Mckenzie Tr, Tr for Mckenzie Russell RET Mtg: Pentucket Bank $1,044,000 Use: Apartment Bldg - 4-8 Units, Lot: 5000sf

Facebook Newsfeed Ad

BY DIANE MCLAUGHLIN

Images courtesy of Pannos Marketing

Keene

Jan. Jan. ’17

Jan. Jan. ’18

Jan. Jan. ’19

Jan. Jan. ‘20

Jan. Jan. ‘21

Jan. Jan. ‘22

Year

Number of Sales

Change Prior Year

Jan. 2017 Jan. 2018 Jan. 2019 Jan. 2020 Jan. 2021 Jan. 2022

310 343 264 291 321 244

22.53% 10.65% -23.03% 10.23% 10.31% -23.99%

q Statistics based on condo sales of more than $1,000 q Source: The Warren Group

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