THE VARIOUS USES OF BIG DATA Discovering the value of big data is a process that requires collaboration between business executives, users and analysts in asking the right questions and recognising the trends.
The Various Uses of Big Data
BIG DATA IS SEEN AS THE AVENUE THROUGH WHICH A RANGE OF BUSINESS SOLUTIONS ARE REALISED, AND THE FOLLOWING ARE SOME OF THE AREAS IT HAS MADE AN IMPACT.
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Thibaut De Roux
PRODUCT DEVELOPMENT Across the world, companies are making use of big data to build predictive models that help anticipate customers’ needs. This data comes from a host of sources, including social media, focus groups and test markets.
CUSTOMER EXPERIENCE Ensuring a seamless customer experience is an objective for many companies, and through big data, they’re developing a clearer view of the customer journey. The result is a more personalised experience that keeps customers loyal to a brand’s product or service.
MACHINE LEARNING Experts are moving towards teaching machines how to respond to various inputs based on analysis of large data sets. The availability of big data provides opportunities to model different scenarios that machines can learn from.
CYBERSECURITY In an age where more devices are interconnected, the need for secure systems is crucial. Big data helps in identifying patterns that point to compliance and security issues, guiding teams to figure out appropriate responses and solutions faster.
Thibaut De Roux
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