THE HAPPINESS INDUSTRY.
Happiness is not only a human pursuit; today, more than ever, it is a business—a very profitable business. The happiness industry groups businesses from various sectors: the nurturing of mind and body, alternative medicine, beauty therapies, health foods and products that the luxury hospitality industry has had to consider in order to capture a new and increasingly discerning clientele. As one of the driving forces of the economy, revolutionizing the hotel industry, the wellness market has grown considerably and continues to expand. Mexico ranks among the top destinations for wellness tourism: it is first in Latin American and number 11 in the world. The key to success is in knowing that potential clients of wellness tourism not only seek quality services; they want the full package: from ambience to décor, from gourmet cuisine to entrepreneurship. It is currently the best model to follow, in all tourism activities, with the primary goal of exuding the philosophy... keep reading p. 18
