FEBRUARY 3, 2017 Year 8, Issue 3
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BLUE JEANS by Kathy Wolfe Pull up your britches and read what Tidbits has in store for you on the history of everyone’s favorite garb!
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• Strauss used his stock of brown cotton tent canvas to produce plain trousers, with no belt loops or back pockets, just a cinch belt in the back to hold them up. The pants were sewn in San Francisco, in a combination of factory and home sewing production. The overalls proved to hold up against the rough life of miners, farmers, and cattlemen, and Strauss’ business thrived.
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• In 1846, 18-year-old Loeb Strauss left his native Bavaria, Germany to join his older brothers in New York, where they operated a dry goods store. Four years later, with the California gold rush in full swing, Loeb, now Levi, moved to San Francisco to start up his own business, supplying the miners with durable clothing.
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• The word “jeans” has become synonymous with “Levi’s,” but Levi Strauss wasn’t the first to market these pants. Jean fabric can be traced back to Genoa, Italy and Nimes, Frances. Clear back in the 17th century, a sturdy fabric partly composed of wool was called “serge de Nimes,” which accounts for our term “denim.” Another linen/wool blend was popular in Genoa, which may be the reason for the word “jeans,” since “Genes” is the French word for Genoa. Both were generally used for work clothes and overalls. Genoese sailors also used jean fabric as a cover to protect merchandise on the docks from damp weather, as well as for their work pants. The fabric was dyed blue with indigo harvested from plantations in India.
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