Interview
all3media International
AN ALLY IN TIMES OF CONFINEMENT Janel Downing, VP, Latin America at all3media International
As millions of people around the world are spending more time indoors due to the pandemic, all3media International has been a fundamental partner for broadcasters and platforms in need of new content to entertain these audiences, offering a vast array of fiction series and entertainment shows, with brand new titles coming for the months ahead. By Carolina Mussio
@carolinamussio
A
ttv Magazine
“Broadcasters are looking for more content to fill production gaps and we have also found that audiences are broadening their palate.”
24
cmussio@todotv.tv
s we continue to navigate and go through the global pandemic, our new reality can sometimes become overwhelming. And with quarantine measures being taken in most countries, it’s no surprise that people are now spending more time in front of the TV, seeking to stay informed and be entertained.
“Dramas also continue to see demand”, she added, highlighting the company’s new political thriller ‘Roadkill’, starring Hugh Laurie; as well as two crime true crime dramas by the award-winning New Pictures: ‘White House Farm’, which looks at the largest mass killing in Britain, and ‘Des’, starring David Tennant as Dennis Nilsen, one of the UK’s most prolific serial killers.
It’s in this context that the demand for content has increased, as broadcasters are looking for more titles to fill the gaps caused by the halt in production; a demand that international distributor all3media has been able to satisfy, thanks to a vast catalog and a large production force.
Lastly, the VP also noted that the detective genre continues to retain its popularity within the company’s catalog, “with classics such as ‘Midsomer Murders’ complemented by exciting new shows such as ‘Van der Valk’,” she said.
“We have seen a tremendous surge in our output as demand for content has increased”, Janel Downing, VP, Latin America at all3media International, said to ttv. “Yes, broadcasters are looking for more content to fill production gaps, but we have also found that audiences are broadening their palate.” One of the genres that are now more in demand, as explained by the executive, is feel good factual content, where all3media titles such as the factual entertainment show ‘Dog House’ from Five Mile Films, or the travelogue series ‘Gordon, Gino and Fred’s Road Trip’, are now seeing increased interest.
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