BROADCASTING SECTOR OVERVIEW
STAYING ENTERTAINED AT HOME By Koketso Mamabolo
South Africa is the largest TV market on the continent, expected to expand at 3.9% compound annual growth rate (CAGR) through to 2023, when the revenue is projected to sit at R40.5-billion. “With the sharp digital divide in South Africa meaning that a large proportion of the population are excluded from affordable, stable internet coverage, it is likely that traditional TV will remain a critical component of the media landscape well into the future,” reads the National Associations of Broadcasters (NBA) statement to the media, commemorating World Television Day. “In addition to being a major source of information, education and entertainment across all age groups, traditional TV’s contribution to the country is rich and diverse - from employment opportunities to significant investments in local content production.” Since early 2020, millions of South Africans have been spending more time at home. This has come with more hours spent watching television and more hours spent on the internet using subscription video-on-demand services (SVOD). Sports broadcasts took on greater significance as sporting codes around the world hosted their events behind closed doors. Cinemas also closed, which saw movie viewing shift to streaming platforms.
SOURCES nab.org.za pwc.co.za brcsa.org.za news24.com
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