Boston Museum in China..........................................................................23

波士顿美术博物馆吸引中国新观众

波士顿美术博物馆 (MFA) 最近 的授权活动包括在医疗、美容、 美妆、时尚和快闪店行业的合 作。Alfilo Brands 是 MFA 在大 中华区的主要授权商。 Herbacin 由德国药剂师于 1905 年创立，早在很久以前就树立了 独特的品牌形象，即“以自然之 心为灵感，打造全新的个人护理 配方”。MFA 利用其丰富的克洛 德·莫奈画作藏品与 Herbacin 开展合作。 没有人比莫奈更能 展现出自然之心的光影斑驳、色 彩斑斓和阴影洒落的美妙景象。 授权产品范围包括护手霜和护 肤霜、植物基洗发水、沐浴用品 （包含适用于敏感肌的有机提 取物），以及香薰沐浴油和沐浴 露。 MFA 还与彩妆品牌兰瑟开展合

作，该品牌融合了色彩、光学和 美学技术。兰瑟和 MFA 根据新 艺术风格画家、插画家和平面设 计师阿尔丰斯·慕夏的艺术作品 制作了一系列蜜粉和口红。 为了将业务拓展到儿童时尚领 域，MFA 开始与 Snoffy 进行合 作，Snoffy 是一家面向 3-12 岁 儿童的时尚潮流童鞋公司。该 品牌的使命是享受生活，快乐成 长。 蝴蝶主题系列产品采用了 大量 MFA 插画明信片藏品中的 设计。 MFA 的明信片藏品数量庞大， 同时也为 Hélas Jewelry 提供了 灵感。Hélas Jewelry 是一家时 尚公司，其致力于为新一代女性 打造适合自己的珠宝，使其能够 以温和而有力的方式表达自己、 自由和情感。 2021 年 9 月至 2021 年 11 月，MFA 和 Monopoly 在深圳 第一高楼平安金融中心云际 观光层联合创立了“云端的波 士顿美术博物馆快闪店”，这 是一场跨次元的创意联名活 动。Monopoly 先生化身“艺

术”大亨，带领深圳市民和游客 领略奇幻之旅。这场创意活动以 艺术为灵感，为深圳的艺术和文 化场景掀起了新热潮。 MFA 知识产权与业务开发高级 总监 Debra LaKind 表示：“ 这些激动人心的新授权合作为 MFA 实现使命提供了支持，帮助 我们在多个层面上将艺术和人 们联系到一起。我们相信艺术的 力量，也很高兴在 Alfilo Brands 及 MFA 的微博、微信和其他社 交媒体平台的帮助下，我们的藏 品将通达全球，遍布中国。” 如需了解更多信息， 请联系

Debra LaKind dlakind@mfa.org

Emoji® - The Iconic Brand and Medialink launch New Collaborations in China

The emoji company GmbH and Medialink Animation International Limited, a wholly owned subsidiary of Medialink Group Limited, are continuing their collaboration with a number of exciting new products and events in China bringing joy to customers over the New Year holiday period.

MegaBox are collaborating with emoji® - The Iconic Brand to present the first large-scale Year of the Tiger decoration at the MegaBox mall in Hong Kong. From January 7th to March 6th 2022, customers can visit the Chinese New Year Fortune Lantern, Blessing Windmill Park, and Prosperous Pavilion in the L5 Atrium to make their wishes for a happy and prosperous New Year!

Welcoming the Year of the Tiger, the familiar and iconic emoji® brand design will feature six giant sculptures providing Megabox visitors with a special New Year greeting! The 23-ft Year of the Tiger decoration has five mustgo check-in spots not to be missed, such as the 12-foot giant emoji® brand sculpture located in the center of the display, and the first-in-Hong Kong Lion Dance Tiger emoji® brand sculpture, which combines innovation and tradition to wish everyone an energetic Year of the Tiger! Various other emoji® brand sculptures with an array of funny faces can also be found in the decoration, wishing everyone good fortune in the New Year!

Another exciting event has been launched in Beijing, the emoji® by Britto® art event at Cuiwei Department Store. It is the first emoji® by Britto event in China, incorporating fun icons into the shopping mall’s display, creating an engaging and immersive experience for customers.

In addition to these multiple activities and emotional events, the emoji® brand will introduce a children’s apparel collaboration with Youlan in China to launch a series of adorable clothing collections with the emoji® brand during the Double Eleven shopping festival, providing customers with a cute and comfortable new line of products. The agreement was brokered by Medialink. Furthermore the emoji company continues to open new emoji® Monobrand Apparel Stores and Pop Up Stores in prime locations across Mainland China.

emoji® - The Iconic Brand

The emoji company is the owner of the registered emoji® trademark in up to 35 classes for goods and services in more than 100 countries around the world.

The emoji company´s extensive rights portfolio covers more than 1,000 trademarks and more than 25,000 emoji® brand icons and designs pro-

tected under copyright laws and available for legal licensing and merchandising, promotions & events, for entertainment services and marketing campaigns.

Official partners of the emoji company include more than 1000 world famous global license partners amongst them Sony Pictures Animation, PUMA, L´Oreal, Ferrero, Unilever, Burger King, Zara, The Hershey Company,

Walmart, Danone, Nikon, Fuji, Nestlé, Lidl, Kellogg´s, Danone, Nikon, Aldi, Pepsico, Miss Sixty, the BBC, C&A, The French Post amongst many others. The globally and multiple awarded emoji® brand was decorated as the 3rd most influential brand behind Lego and Coca-Cola by the Powerlist. The emoji company is on position # 42 of the Top 150 Global Licensors and the emoji® brand is one of the most influential universal lifestyle brands of all times.

For licensing inquiries please contact us at licensing@emoji.com or visit our website www.emoji.com emoji® is a registered trademark of the emoji company GmbH. © 2015-2021 emoji company GmbH. All rights reserved.

Medialink Group Limited

Medialink Group Limited (2230.hk) is a leading dynamic market mover of media content distribution and brand licensing headquartered in Hong Kong with presence in China, Japan and Southeast Asia with its own Ani-One® anime platform in the region and over 2.15 million subscribers and more than 256 million views on its YouTube channel; edutainment VOD Ani-Kids™ channel and e-commerce platform Ani-Mall™. Medialink Group has been engaging in the business of media content distribution for over 26 years, and also operates the brand licensing business.

Under the media content distribution business, Medialink Group invests and cooperates closely with media content licensors through entering content production and distribution arrangements and distributes media content relating to animation series, variety shows, drama series and animated and live-action feature films.

Under the brand licensing business, the Group is involved in the licensing of various rights in relation to brands owned by brand licensors including ‘merchandising rights’ for the use in toys, apparels and footwear, health and beauty products, food and beverages, ‘location-based entertainment rights’ for events, theme parks, shopping malls, cafes and restaurants; and ‘promotion rights’ in the Asia Pacific region.

Contact: licensing@medialink.com.hk

TOTAL LICENSING CHINA

The Museum of Fine Arts, Boston attracts new audiences in China

Recent licensing activity includes collaborations in health, beauty, cosmetics, fashion and a pop-up shop. Alfilo Brands is the MFA’s master licensee in greater China.

Founded in 1905 by German pharmacists, Herbacin very early on created a distinctive brand image, “to create a new personal care formula inspired from the heart of nature.” The MFA has partnered with Herbacin, drawing on their rich holdings of Claude Monet’s paintings. Who better to than Monet to bring out the splendor and magic of the play of light, flood of color and splash of shadows in the heart of nature. The range of products includes hand and skin care creams, plant-based shampoos and shower products with organic extracts for sensitive skins as well as aroma baths and bath additives. The MFA has collaborated with LANSUR cosmetics, a brand that blends the technique of color, optics and aesthetics all in one. LANSUR and the MFA have focused on the artwork of the Art Nouveau painter, illustrator, and graphic artist, Alphonse Maria Mucha for a series of face powder and lipsticks. Expanding into children’s fashion, the MFA is collaborating with Snoffy, a stylish and trendy children’s shoe company for ages 3 -12. The brand’s mission to enjoy life and grow up happy. The themed butterfly collection uses designs from the MFA’s extensive collection of graphic postcards. The MFA’s vast postcard collection also provides inspiration for Hélas Jewelry, a fashion company dedicated to providing jewelry that is suitable for the new generation of women to express themselves, their freedom and their emotions in a gentle but powerful way. From September to November 2021, the MFA and Monopoly are co-hosting the “Museum of Fine Arts, Boston

Pop-up Store in The Sky”, a cross-dimensional creative co-branding event at Shenzhen’s tallest building, PAFC FreeSky, where Mr. Monopoly transforms himself into an “art” mogul and leads public visitors to explore a fantasy journey. This art-inspired creative event set a new trend in Shenzhen’s arts and culture scene. These new and exciting licensing collaborations support the MFA’s mission of bringing art and people together on many levels,” said Debra LaKind, Senior Director, Intellectual Property & Business Development and at the MFA. “We believe in the power of art, and are thrilled that our collections continue to be globally accessible throughout China with the help of Alfilo Brands, and the MFA’s Weibo, WeChat and other social media platforms.” For information, contact Debra LaKind dlakind@mfa.org