“IN ADVERSITY SOME GIVE UP WHILE OTHERS BEAT RECORDS”
Senna Brands is a Brazilian company created by the family of the threetime F1 world champion to manage and maximize the assets of the Ayrton Senna, Senna and Senninha brands, which are inspired by the driver’s legacy and achievements. Part of the revenue obtained from the licensing of these brands is destined to support the Ayrton Senna Institute’s educational programs. Ayrton Senna is considered one of the best drivers of all time. Three-time Formula 1 champion, “Magic Senna” pushed his limits at every circuit, with absolute passion and resourcefulness. He is one of three Formula One drivers from Brazil to win the World Championship and won 41 Grand Prix and 65 pole positions, with the latter being the record until 2006. He died in an accident leading the 1994 San Marino Grand Prix driving for the Williams team. More than a champion, he became a symbol of overcoming difficulties. In a country with historically unequal socio-economic conditions, Senna delivered dignity and pride to millions of Brazilians who watched him with their families on Sundays. In research, Ayrton Senna achieved 96.1% awareness amongst Brazilian Internet users aged 16 or over. Senna stands out at the top among all athletes assessed in the survey, above Neymar and a percentage point from Pelé, reaching 2nd place.
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This result is even more impressive when compared to the other athletes evaluated in the survey. Considering only male athletes, the average knowledge was 76.9%, about twenty percentage points less than Senna. The Senna image has been associated with a wide range of products and and is described as a mix of boldness, unwavering determination and style. Brand partnerships tend to target individuals aged between 35 and 50. The partnership between Ayrton Senna and the Swiss brand TAG Heuer is almost 30 years old. Senna was the face of the first “Don’t Crack Under Pressure” campaign by the renowned watch manufacturer in 1991, just a year after creating the Senna brand. Several watches inspired by the pilot were released and the partnership remains current and will have a new release in November 2021. Among the greatest quotes that Ayrton Senna left as a legacy of his total
commitment into the pursuit of victory and perfection, one is emblematic: “You commit yourself to such a level where there is no compromise. You give everything you have; everything, absolutely everything”. And this famous quote was mentioned during the presentation of the newest McLaren’s sport supercar: the McLaren Senna. This new car comes with a McLaren Automotive supercar recipe, founded in 2010. Ultra-lightweight construction with a carbon fiber chassis features a 4.0-liter McLaren V8 engine with 789 bhp, the fastest McLaren ever made in its history. 500 units were produced, and the price is 750,000 pounds. The car was designed and developed with a single goal: to become the best McLaren designed for the streets with the best concept coming from the tracks. The new LEGO Technic McLaren Senna GTR is the result of a partnership between McLaren Automotive and the LEGO group and honors the Brazilian driver who won his world titles in 1988, 1990 and 1991. McLaren Senna also illustrates the cover of the Forza Horizon 4 game. Mongrip and Senna brand launched a limited edition of bracelets from an original tire used by Ayrton Senna during legendary F1 Grand Prix at Donington Park. The limited edition bracelet is made with straps from a McLaren MP4/8 tire, the car
