TOTAL LICENSING
An Action-Packed year for Boat Rocker’s Dino Ranch It’s been a packed 2021 so far for global entertainment company Boat Rocker and its success shows no signs of slowing down. The year got off to a great start with the launch of highly anticipated new preschool animated series Dino Ranch on Disney Junior in the US in January. Dino-charging right out of the gate, it quickly claimed the #1 cable series position for Kids 2-5 and has since stomped its way onto Disney+, where it launched in the UK and Australia in April followed by the US in June, with episodes continuing to drop in batches into early 2022. Other international markets are now getting ready to hatch, including Disney Junior Latam in Sept and a host of European partners: from Q3 21 the series will be available on Gulli plus TiJi and Gulli Africa (France), Cartoonito (Italy), Hop (Israel), SVT (Sweden), NRK (Norway), DR (Denmark) and YLE (Finland), with SUPER RTL/TOGGO Plus (Germany), TVP (Poland) and HRT (Croatia) following from Q1 22. With Boat Rocker’s ongoing investment in content, Series two has been greenlit and is now in production, due to premiere on Disney Junior and Disney+ US and Latin America in 2022. On the licensing front, Dino Ranch has
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already lassoed an impressive herd of deals, Jazwares recently revealed their highly anticipated master toy line, set to be this season’s roarsome must-have! Backed by a fully integrated marketing campaign
across all major platforms, it goes on sale in the U.S. this Fall with all key retailers. Comprising of assorted figures, vehicle packs, playsets and huggable plush, the range will transform playtime by offering pre-schoolers an opportunity to build out their dino world with their own imaginative adventures. Partners have saddled up across multiple categories, including English language publisher Scholastic, the world’s largest publisher and distributor of children’s books and print and digital educational materials, who will release their first two titles in early 2022. In the U.S., our pre-school rancheroos can soon look the part with daywear, swimwear and outerwear from The Bentex Group, while Komar will be producing a range of sleepwear for kids to ride off to bed in. Oasis have signed to create walking costume characters in the U.S.; and Spirit Halloween are gearing up for a spooktacular range of kid’s and pet’s dress up costumes and accessories for Halloween 2022. Franco Mfg, are on board for a
range of bedding, bedding accessories, bath and beach. Whilst Accutime are launching Dino Ranch watches, smart watches, clocks and cameras. Elsewhere GBG (Global Brands Group) are on board for nightwear & daywear in the UK & Eire. Ravensburger for puzzles & games in the UK & Eire, France, Iberia, Italy, GAS, CEE and the Nordics; Character World for bedding, curtains, cushions and bean cubes and bags, in the UK & Eire; and Immediate Magazine for a standalone magazine in the UK & Eire. With licensing agents currently being appointed across key international territories, further announcements are expected in due course. Boat Rocker continues to invest in additional content to support growth of the hugely successful Dino Ranch YouTube channel. As well as a suite of 2D shorts featuring the popular baby dinos, the Dino-Mites, additional ancil-
lary content – including some roarsome songs – will launch this summer. The Dino Ranch YouTube channel, continues to grow from strength to strength and is smashing all KPIs. The Dino Ranch franchise is further supported with additional investment in dedicated consumer PR support, influencer campaigns and paid media. 2022 is looking set to be of Titanosaur proportions for Boat Rocker.
