TOTAL LICENSING
The Bee-Loved Global Brand with a Mission A prosocial bee as a hero, timeless values and stories that meet the core of identification development makes “Maya the Bee” an evergreen global property bee-loved by three generations and sends a strong message: BEE AND NATURE PROTECTION! Studio 100‘s Maya the Bee has conquered the world, becoming a popular, beloved and successful brand for kids and families in many territories. Worldwide, more than 300 licensees have partnered with Maya, and more than 4,500 different products have been created and distributed.Amongst these licensees are multi-territory partners like Aldi, Arkopharma, jbc as well as local/international partners such as Herding, Ravensburger, Blue Ocean Entertainment, Sony Music, Boxine, Stovit, Privatmolkerei Bauer, Pepco and Heunec. Maya ranks on all the top spots when it comes to brand sympathy, making it an evergreen global property with universal and timeless values: bee lively, bee curious, bee friendly and bee attentive. Values that pay off the brand and its most important project: Project Poppy Meadow. Insects are indispensable for our environment and need our help to preserve endangered species. To keep creepy-crawlies humming and buzzing happily in gardens and meadows, it is important to teach our children about insect conservation. Maya the Bee is as helpful as ever as part of its “Project Poppy Meadow” initiative, which gets everyone involved. In 2018 Studio 100 Media launched
62
this initiative, featuring Maya the Bee as an ambassador for insects, biodiversity conservation, and sustainability with nature. The focus is to show families the often so simple ways to protect insects. The goal is to encourage as many people as possible to act through broad publicity. Currently, the Poppy Meadow project cooperates in Germany with NABU (Nature and Biodiversity Conservation Union) and supports its insect protection projects. In addition to this environmental organization, more and more local partners are participating in Project Poppy Meadow by providing a wide range of support, such as Privatmolkerei Bauer, Ravensburger, Blue Ocean Entertainment, Sonnentracht and XOX Gebäck. Also, German retailer REWE has been using Maya the Bee as a brand ambassador for its insect protection campaigns since 2019. In 2021, Project Poppy Meadow became international: In Poland, Maya supported the nature protection organization OTOP in their insect pro-
tection campaign. Confirmed by the success of Project Poppy Meadow, Studio 100 Media is now aiming at extending this initiative to other territories. In Benelux, the parent company Studio 100 NV will handle all activities, and for the UK, Studio 100 Media is already connecting with its licensing agency for Maya the Bee - Brands with Influence Worldwide to support and aid with finding the right cooperation partners. To support Maya’s efforts in nature conservation and to leverage the changes in consumer behaviour that arise from the neo-ecology mega trend, Studio 100 Group is pushing ahead with ecological aspects in the value chain in all operational departments. With a brand-new Eco Trend Book, Studio 100 will soon hand out a special style guide that supports producing eco-friendly and sustainable products regarding design, packaging and materials such as wood, stone, cork or felt and even materials that are already recycled while leveraging sales with promotional icons or logo lock-up. Studio 100 aims to provide sustainable production and responsible use of the resources at our disposal. Future generations will not only see a colourful and diverse nature in Maya’s imaginative world - but will also have the opportunity to keep a healthy environment close at hand and in reality. Currently, the third movie adventure “Maya the Bee – The Golden Orb” is successfully being released theatrically worldwide.
