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Blue’s Clues, Star Trek and The J Team.... Nickelodeon is commemorating 25 years of its groundbreaking animated series Blue’s Clues with the greenlight of a brand-new, original movie and an array of anniversary initiatives across multiple platforms. Celebrating one of the most iconic preschool series of all time, which launched on Sept. 8, 1996, the milestone anniversary will also be marked by a multitiered partnership with global nonprofit organization Save the Children, a TV tentpole event, a one-of-a-kind nostalgia-driven music video, exclu-
sive consumer products programs and more, kicking off this summer. As part of the anniversary celebration, Nickelodeon has greenlit a Blue’s Clues & You! movie that will follow Josh and Blue as they head to New York City to audition for a big Broadway musical. Matt Stawski (Side Effects) is onboard as director of the original as-yet-untitled movie, with writing by Angela C. Santomero (Blue’s Clues franchise, Daniel Tiger’s Neighborhood) and Liz Maccie (Siren, Foxglove). Darlene Caamaño Loquet, Senior Vice President of Nickelodeon Movies, will oversee the production on the film. Nickelodeon Animation Studio will commence production on
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the movie this summer, with additional details to be announced later. “Blue’s Clues is hands down one of the most successful and critically acclaimed preschool TV shows in history, and we’re so proud that Nickelodeon has been its home for the last 25 years,” said Ramsey Naito, President, Nickelodeon Animation. “The series’ creativity, interactivity and inclusivity has stood the test of time and we are continuing to empower, challenge, and build the self-esteem of a new generation of preschoolers with a brand-new Blue’s Clues & You! movie and multiple upcoming seasons of the series in our Animation Studio pipeline.” Nickelodeon has also expanded its partnership with Save the Children, the national leader in helping children prepare for and succeed in school across rural America. Blue’s Clues & You! is featured in Save the Children’s 100 Days of Reading Campaign this summer, with content integration across platforms and onthe-ground activations through the 100 Days of Reading Bus Tour and essential education resources to 20,000 children and families. Additional Blue’s Clues 25th anniversary highlights include two special TV events this fall: Blue’s Clues & You! “It’s YOUR birthday!” tentpole premiering Friday, Sept. 17. A further highlight is Blue’s Clues & You! Our New Neighbor, premiering Friday, Oct. 1 and featuring the return of classic fan-favorite character Periwinkle. Josh and Blue play Blue’s Clues to figure out how they can help Periwinkle feel welcome and learn more about their new kitten neighbor along the way. Over and above these will be an original 25th anniversary nostalgia-driven music video featuring Blue’s Clues & You! star Josh Dela Cruz and former Blue’s Clues hosts, Donovan Pat-
ton and Steve Burns and a limitedtime, dedicated “Bluetique” at FAO Schwarz’s NYC flagship location in Rockefeller Plaza. For August, the exclusive shop will feature the latest products while showcasing archival Blues Clue’s memorabilia. September will see the launch of the first half of season one (12 episodes) of Blues Clues & You! and the fifth and sixth seasons (40 episodes) of Blue’s Clues on Paramount+ joining the first four seasons of Blue’s Clues and seasons one and two of the live-action spin-off Blue’s Room. Over 20 original learning games, ebooks, and interactive episodes will be made available on Noggin, Nickelodeon’s interactive learning service for preschoolers, where kids can learn and play along with Josh and Blue. In addition, an all-day Blue’s Clues marathon on September 8, on the Nick Jr. Pluto TV channel and there will be a new assortment of consumer products inspired by Blue’s Clues & You!, spanning toy, home goods, accessories, DVD and party goods will be available beginning this summer, including a brand-new line of educational toys from Melissa & Doug. In terms of Paramount brands, Playmates Toys and ViacomCBS Consumer Products today announced that ViacomCBS has awarded the global toy company with the licensing rights for action figures, vehicles and ships, role play and other toy categories for all Star Trek properties. Playmates will launch its new Star Trek toy line in 2022, following Star Trek’s entry into kids’ content with the premiere of Star Trek: Prodigy, the first Star Trek series aimed at younger audiences. Among the qualities Playmates will bring to the Star Trek Universe are its attention to brand detail, authentic
