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10 BILLION VIEWS ON YOUTUBE! Fifteen years ago, young author Sarra Anson knocked at the door of Melnitsa Animation Studio in St.Petersburg and suggested a story about a small alien who came to the Earth to make new friends. Together with producers Sergey Selyanov and Alexander Boyarksy, Sarra Anson and Darina Schmidt created the lovely pink fluffy character and named it Moonzy. Moonzy is a wonderful fuzzy creature from the Moon with four ears, four pupils and a mark on his tummy. He is very nice, sympathetic and slightly naive. Moonzy is incapable of cheating, bragging or being greedy. In spite of his unusual looks and behaviour, he makes a lot of friends among inhabitants of forest meadow because of his kind nature.
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Since 2006 Melnitsa Animation Studio has produced 521 episodes of the TV preschool show about Moonzy and his friends: mischievous caterpillar brothers Woopsie and Poopsie, smart grasshopper Skip, cute lady-bug Dottie, thoughtful bee Webee, ideal grandparents Annie Granny and General Stinger and talented and gentle
dark-faced Mr. Webber. The episodes unfold in a very safe environment with nice insects, plants, berries, and flowers. The show helps kids of preschool age to understand the basic concepts of social relations in a very friendly and mild way. It teaches empathy and equity as Moonzy is absolutely different in appearance from all the local insects but everyone loves him. A lot of episodes are dedicated to teamwork and community spirit. The series hit the top TV ratings on kids TV channels not only in its home country in Russia but also in China, Poland and MENA. “We started the proactive internatIonalization of Moonzy recently with premieres in Poland on Puls Kids, in China on CCTV, the main state channel and in MENA on Spacetoon,” commented Sveta Barabanshchikova, Director for Business Development of Melnitsa Animation Studio. “Last year Kenn Viselman, multi-award-winning producer in the children’s entertainment world started to adapt Moonzy for the Americas under his itsy bitsy Entertainment banner.We are growing
