TOTAL LICENSING
Oh, The Places You’ll Go... The beloved brand that continues to inspire
Theodor Seuss Geisel, aka Dr Seuss was born in 1904 and wrote more than 60 books in his lifetime
There have been six movies and dozens of TV specials and series adapted from his works
There are no straight lines on Seuss Landing, the attraction based at the Islands of Adventure theme park in Orlando, Florida
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Dr. Seuss Enterprises continues to expand its portfolio of content with new feature films coming with Warner Animation Group, Season 2 of Green Eggs & Ham on Netflix, and a partnership with Jim Henson to bring Come Over to My House to screen, among other deals. The team also recently partnered with Dapper Labs to bring the Dr. Seuss Enterprises catalog into the realm of NFT for the first time. They are also continuing to expand out their live events with the Dr. Seuss Experience hitting the road again after a pause during the pandemic. The trend of kids properties and NFT Last year, Dr. Seuss Enterprises announced that they were partnering with Dapper Labs to bring the Seuss Universe into the NFT world. Dr. Seuss Enterprises, which has been a leading global children’s entertainment company since 1993, is focused on promoting literacy, education, self-confidence and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. The creative, whimsical world of Dr. Seuss and its characters have inspired generations of readers and continues to be a true pop culture and entertainment phenomenon, with major successes both on the page and on the screen. Over the past two and a half decades, Dr. Seuss Enterprises has built a formidable reputation by inking hundreds
of licensing deals in virtually every category and ramped up its global entertainment presence with several projects in development at the world’s most respected studios and publishers. At the 2021 virtual International Licensing Show, Dr. Seuss Enterprises will continue to celebrate the importance of literacy and creativity with the roll out of new product lines, programs, and initiatives, as well as growth of their entertainment and content portfolio. From expansion within a number of categories including entertainment, food and toys, to The Cat in the Hat and How the Grinch Stole Christmas! 65th anniversary celebrations in 2022, there is a lot going on. Entertainment and Digital Content Dr. Seuss Enterprises is stepping into the spotlight and bringing the magical Dr. Seuss world and its characters to life with new entertainment and content deals including: Warner Brothers Animation- The Cat in the Hat feature film will kick off the new Dr. Seuss movie slate in 2024, followed by Thing One and Thing Two in an original feature length animated adventure in 2026. Bad Robot Productions has been tapped to adapt Oh, the Places You’ll Go! for the big screen with J.J. Abrams and head of motion pictures Hannah Minghella as producers on the film, set to debut in 2027. Netflix’s Green Eggs and Ham- Warner Bros. Animation’s hit Netflix series Green Eggs and Ham was renewed for a second season. The Jim Henson Company- Dr. Seuss Enterprises recently partnered with The Jim Henson Company to bring Come Over to My House, a new tele-
vision puppet-led docuseries, to fans. Seuss Chef - An inspirational “foodie” brand for kids that takes Dr. Seuss’s signature characters and teaches kids about healthy eating and safe cooking with a side of wild Seussian fun. Seuss Chef will have a variety of fun cooking products and content, including cookbooks and cooking videos. In addition to the deals mentioned above, the Dr. Seuss Enterprises team is looking at ways to expand the portfolio into the realm of podcasting and other creative content executions. Expansion of Overall Merchandising Program Across the full portfolio of literary properties, Dr. Seuss Enterprises plans to grow licensing programs around Entertainment & Content; Toys; Food & Beverage; Health & Beauty; and Infant & Baby. Campaigns Dr. Seuss Enterprises is building out campaigns around some of the most popular characters and titles heading into the end of 2021 and 2022 including: Hats Off to Reading – In March 2022 Dr. Seuss Enterprises will celebrate the 65th anniversary of The Cat in the Hat; The Lorax – This year marked the 50th anniversary of The Lorax. To celebrate the iconic books and its environmental and community activism message, Random House Children’s Books announced a program launching at Barnes & Noble with One Tree Planted, along with a robust line up of new book titles. New sustainable partners that were on board for this year’s Lorax celebration include BarkBox and TenTree, which has a second drop coming in June. New and Expanded Partnerships: Heading into the end of 2021/beginning of 2022, Dr. Seuss Enterprises already has some exciting deals and partnership plans queued up including Skechers; Stance; Strike; BarkBox and more.
