TOTAL LICENSING
She’s a glamorous, sassy, beloved international icon... and after 48 years she’s got a new licensing agent!
Celebrating the Queen of Cartoons! This year Betty Boop made the leap to leading brand-licensing agency Global Icons, where their experienced team hit the ground running with Betty’s dedicated longtime licensees and a number of innovative new collaborations. Working with major clients such as Hostess Brands, Southern Comfort, Turtle Wax, Automobili Lamborghini, and USPS, Global Icons now takes on their first animated cartoon character with Betty Boop. It seems the celebrated Queen of Cartoons is a natural fit for the agency, which has already locked in several high-profile collaborations through 2022. The new collaborations kicked off in June when famed L.A. based retailer Fred Segal featured a limited-edition Betty Boop “Proud to be Me” graphic tee for LGBTQ+ Pride Month with the profits benefiting the dynamic media force for LGBTQ+ acceptance, GLAAD. “We’re thrilled with the incredibly enthusiastic response we’ve received working with Betty,” says Jeff Lotman, CEO of Global Icons and a longtime
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fan of the character. “She truly is a beloved classic superstar and icon on so many levels. We’ve been having a great time putting together some fun and unique collaborations, and we couldn’t be more excited for what’s to come.”
In addition to working with the knowledgeable team at Fleischer Studios, Global Icons has brought in renowned cartoonist and Creative Director Frank Caruso to lead the art department. Caruso, who has worked with
