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ON THE COVER OF THIS ISSUE OF SAUDI PROJECTS, WE FEATURE SAUDI AMANA, ONE OF THE REGION’S MOST RESPECTED DESIGNBUILD CONTRACTORS, WHICH HAS RECENTLY STRENGTHENED ITS PRE-EMINENT POSITION IN MODULAR CONSTRUCTION WITH THE OPENING OF A NEW STATE-OF-THE-ART FACTORY IN RABIGH. THIS IS BOTH EXCELLENT NEWS FOR THE CONSTRUCTION INDUSTRY AND THE PLANET AS A WHOLE.
The reason for this is that modular buildings are kind to the environment - they are eco-friendly and are leading the market with the use of recycled materials. In fact, one of the really big advantages of modular buildings is that you can be certain that you are investing in a sustainable construction process from beginning to end.
Talking about the environment, we speak to Andreas Flourou, Executive Director, Operations & Mobility at Red Sea Global, about making mobility cleaner, greener, and smarter, following the Kingdom’s recent announcement that it intends to convert at least 15% of its public transport and 25% of goods transport to advanced mobility vehicles, including autonomous vehicles, by 2030.
Sustainability within smart design is also in our sights, as we home in on the new Al Bustan store in Abha, where altavia.odg has set a new benchmark for the industry by creating a destination that provides a complete sensory experience for customers, ushering in a new age in the retail sector.
We focus on several of the giga-projects underway in the Kingdom too, not least Red Sea Global’s announcement that it has formed a partnership with the leading longevity clinic and wellness brand, Clinique La Prairie, including the development of a high-end 36,115m2 Clinique La Prairie Health Resort within Amaala,
Elsewhere, we cover what’s happening in the world of the Public Investment Fund and take a look at the progress of the smart city concept throughout the Middle East, while also getting transported to the silver screen with AlUla’s ongoing rise in the global movie industry.
This and much more can be found within the pages of this issue of Saudi Projects. We hope you enjoy it.
Saudi giga-projects stole the show at this year’s ‘Le Marché International des Professionnels de L’immobilier’ (MIPIM) 2023, the key global real estate event held on the French Riviera, in Cannes, focused on sourcing capital for real estate’s core and emerging asset classes, hosting more than 23,000 delegates and 2,400 exhibiting businesses from over 90 nations.
Micromobility and local community infrastructure headlined the debate on the second day, which was driven by ROSHN Group CEO David Grover, who explained: “We have a big role to play, not just as ROSHN, but as an enabler of jobs, GDP, value and growth.
“The use of micromobility is important for us; we want to create a wider environment where people can live, work and play in the same zone, to give them the option to avoid getting into the traffic of the city every day.”
A collaboration between Indian engineering behemoth Larsen & Toubro (L&T) and Oslo-listed Subsea 7 has earned major offshore contracts from Saudi Aramco under the latter's long-term agreement (LTA) framework, which is only available to a small group of international contractors.
L&T has confirmed the award of multiple contracts without naming the client or the offshore fields involved.
“The scope of work comprises engineering, procurement, construction and installation of offshore structures and upgradation of existing facilities,” a statement read.
The National Housing Company (NHC) has signed 30 contracts worth more than $6.4 billion for its new Al-Fursan project in Riyadh. The deals include agreements, memorandums of understanding (MoUs), and consultancy contracts.
The new Al-Fursan project is reported as being the largest residential suburb in Saudi Arabia.
Eighteen real estate development agreements were signed for the new Al-Fursan project’s first phase with companies that include Retal Urban Development Company and Sumou Real Estate Company.
A further Diriyah Gate-Binyah contract was confirmed with the Saudi Real Estate Company (Al Akaria) announcing that its subsidiary, Saudi Real Estate Infrastructure Company (Binyah), has been awarded a $145 million Diriyah Gate Company contract to design, construct, test, and commission the P3 car park project in the Northern Cultural District.
The car park will include a minimum of 2,000 parking places spread across four basement levels, covering an area of 100,000m2. The scope of work includes the construction of a reinforced concrete building, mechanical, electrical and plumbing (MEP) works, a smart parking control management system, and a guidance system. The duration of the contract is 548 days.
The car park will include a minimum of 2,000 parking places
Eighteen real estate development agreements were signed
The scope of work involves conducting all work required for the construction of warehouses, offices, and loading areas, including structural, civil, finishing, and MEP work. Furthermore, the company indicated that it will also supply a wide
A revolutionary urban living project in the heart of Makkah is set to modernize the Holy City without disrupting its historical, religious or cultural significance.
Thakher Development Company has announced that the first phase of its $7 billion Thakher Makkah development is close to completion. The project, which spans 320,000m2 and is located 1km from Masjid al-Haram (the Grand Mosque) in Makkah, is slated to become the perfect base for pilgrims to the Holy City.
The project, when completed, will generate 15,000 direct and 18,000 indirect jobs and will contribute to Makkah's long-term growth.
range of products, including HVAC systems, steel buildings and structures, insulation panels, and rockwool and fiberglass insulation materials. The project is scheduled to be completed by Q4 2024.
The company indicated that it will also supply a wide range of products
The project will generate 15,000 direct and 18,000 indirect jobs
Havelock One, a leading fit-out and manufacturing group, has completed the interior and fit-out works for Grand Cinemas’ second outlet in the Kingdom at Park Mall in Taif, comprising 11 screens, two grand lobbies, and the main façade. Spread across 315m2, the cineplex has a seating capacity ranging from 40-299, with a total seat count of 1,243.
11 screens, two grand lobbies, and the main façade
The Royal Commission in Saudi Arabia has inked five agreements totaling more than $11.4 billion for the development of significant industrial projects in the Saudi cities of Ras Al Khair and Yanbu. According to the Royal Commission's statement, these include one with the Red Sea
Aluminum Industrial Company in connection with the leasing of industrial land in Yanbu Industrial City to establish a factory project for smelting and rolling aluminum and its alloys, drawing, purifying, and casting, as well as casting non-ferrous metals. The project is expected to provide
The project is expected to provide 5,517 job opportunities
5,517 job opportunities in addition to offering a significant boost to mining infrastructure projects via a mining ore distribution port, which serves as a critical gateway to global markets.
According to statistics supplied by analytics firm STR, hotel pipeline activity in the MENA region broke a global trend by increasing at the end of 2022. The data shows that 238,635 hotel rooms were under contract in the region in December, representing a 1.1% increase over the same month in 2021.
This gain contrasted with declines in all other regions, with Europe falling 11.2%, Asia Pacific falling 5.4%, and the Americas falling 3.2%.
Leading the way in hotel room construction in the MENA region was Saudi Arabia, accounting for 40,742.
Air Products Qudra, has inked an agreement with Enowa, NEOM's energy, water, and hydrogen subsidiary, for the building and operation of the futuristic city's first hydrogen fueling station.
Air Products Qudra is a regional development and investment joint venture formed by Air Products in the United States and Qudra Energy, a subsidiary of Vision Invest. Air Products stated in announcing the strategic alliance that the first hydrogen fueling station will offer crucial infrastructure for NEOM's sustainability aspirations.
The initiative will help to decarbonize heavy modes of transport in NEOM, taking in both buses and heavyduty trucks. The groundwork for the fueling station is scheduled to begin in the second half of 2023.
This gain contrasted with declines in all other regions
The initiative will help to decarbonize heavy modes of transport in NEOM
Thanks to the reform of its water industry and the implementation of a national Water Strategy the 2030 goals will be reached.
Dr Abdulaziz Al Shaibani, the Kingdom's Deputy Minister for Water at the Ministry of Environment, Water, and Agriculture, stated at the UN 2023 Water Conference in New York that Saudi Arabia has allocated $80 billion for water projects in the coming years as part of its efforts to achieve universal and equitable access to safe and affordable drinking water for all.
The National Water Strategy strives to maintain water resources, protect the environment, and offer high-quality, cost-effective services. The strategy's goals align with SDG6 by ensuring global access to clean and safe water.
MATARAT, previously known as Saudi Civil Aviation Holding Company, has announced that it has awarded a three-year contract to Egis to provide consulting services for 26 airports in the Kingdom.
This contract is an important step in establishing phased project management portals, updating airport project management policies and procedures, and providing technical support for planning, designing, and monitoring the implementation of capital projects with MATARAT subsidiaries.
The project is intended to support strategic planning by defining and preparing a portfolio of five-year projects, working on the comprehensive plan program for the Kingdom's airports, and monitoring the alignment of future projects with MATARAT's strategic objectives.
According to a report by the US Saudi Business Council, the construction sector in the Kingdom maintained its growth momentum in the third quarter of 2022, with contracts worth $6.7 billion awarded during the period.
The report alluded to the fact that multiple Vision Realization Programs in the fields of tourism, housing and infrastructure development have driven the sector’s growth.
This contract is an important step in establishing phased
The Public Investment Fund (PIF) received two awards for Emerging Markets Loan of the Year and Middle East Loan of the Year at the Global Capital Syndicated Loan Awards ceremony in London. The PIF is critical to the realization of Vision 2030, Saudi Arabia's economic restructuring program. As of the first quarter of 2022, its ambitious strategy had helped to power the national economy, producing over 500,000 direct and indirect jobs and managing $620 billion in assets.
The Public Investment Fund (PIF) recently announced the completion of its acquisition of a 30% stake in the Saudi Tabreed District Cooling Company (Saudi Tabreed), a leading provider of sustainable district cooling schemes for some of the largest projects in Saudi Arabia. The investment supports PIF’s efforts to grow and develop the local utilities and low-carbon sectors.
Saudi Tabreed currently manages 779,000 tonnes of refrigeration via
contracts with major companies in Saudi Arabia. This includes Saudi Aramco’s Dhahran district cooling plant, the Jabal Omar district cooling plant in the city of Makkah, the district cooling scheme at King Khalid International Airport in Riyadh, and a centralized cooling plant at the AMAAD Business Park in Dhahran. Saudi Tabreed also serves The Red Sea project, which is a key part of Saudi Arabia’s Vision 2030.
The 20th annual Syndicated Loan, Leveraged Finance, and Private Debt Awards Dinner, held at the Waldorf Hilton in London, hosted guests from leading banks, investment firms, and advisers from Europe, the Middle East, and Africa region. The winners were determined by a poll of market participants and covered a period from 20 November 2021 to 15 November 2022.
Saudi Tabreed currently manages 779,000 tonnes of refrigeration
The Public Investment Fund (PIF) has announced an investment reaching $1.3 billion Nesma & Partners Contracting Company, ElSeif Engineering Contracting Company, AlBawani Holding Company, and Almabani General Contractors Company. The investment will contribute to enabling the construction services sector and improving local supply chains for current and future projects in Saudi Arabia as part of further developing the country’s construction ecosystem.
The four companies in which PIF has invested have built a successful track record in executing and managing complex large-scale projects across multiple sectors in various regions of Saudi Arabia. The companies’ partnerships with PIF will support the regional and international expansion of their operations and businesses.
Leveraging its global reach, PIF will enable the four companies to develop regional and international partnerships, which will help increase the adoption of the latest technologies and the transfer of knowledge from global EPC (engineering, procurement, and construction) companies.
Following shortly after Japanese film and TV studio company Toei published a 10-year plan for international expansion, the Public Investment Fund (PIF) has increased its stake in the business, from 5% to 6.03%.
Toei includes film and TV production operations, the T-Joy cinema chain, and Toei Animation. In February of this year, it said that it had beaten its film revenue record, thanks to the success of titles including ‘The First Slam Dunk’, ‘The Legend of Butterfly’ and ‘One Piece Film Red’.
The increased investment follows PIF’s February announcement that it had boosted its stake in Japanese games and console maker Nintendo to 8.26% and that (along with the Singapore state fund GIC) was a purchaser of a $966 million bond issue from Korean entertainment tech firm, Kakao Corp.
PIF has stakes in three other Japanese games firms too - Nexon, Capcom and Koei Tecmo. It is also one of the prime movers behind LIV Golf, a golf tour to rival the currently dominant PGA.
The companies’ partnerships with PIF will support the regional and international expansion of their operations
Mohammad bin Salman bin Abdulaziz, Saudi Arabia's Prime Minister and Chairman of the Public Investment Fund (PIF), has announced the founding of Riyadh Air, a wholly-owned subsidiary of PIF. The new national carrier will capitalize on Saudi Arabia's advantageous geographic location between Asia, Africa, and Europe, allowing Riyadh to become a worldwide gateway and destination for transit, trade, and tourism.
Riyadh Air will be chaired by Yasir Al-Rumayyan, Governor of PIF and Chairman of English Premier League team Newcastle United, while Tony Douglas, who brings more than 40 years of experience in the aviation, transportation and logistics industries, has been appointed Chief Executive Officer. The airline's senior management team will be comprised of Saudi and international specialists.
The airline, with Riyadh as its hub, will usher in a new era for the global travel and aviation industries. Riyadh Air will be a world-class airline, implementing worldwide best practices in sustainability and safety across its modern fleet of aircraft outfitted with cutting-edge technology.
The airline is estimated to contribute $20 billion to non-oil GDP growth and to create over 200,000 direct and indirect jobs. Together with the newly announced King Salman International Airport master plan, the new national airline is PIF's latest investment in the sector. Riyadh Air promises to improve customers' experiences while linking them to over 100 destinations worldwide by 2030, providing an extraordinary experience centered on authentic, warm Saudi hospitality. Riyadh Air will also act as a catalyst for the Saudi National Transport and Logistics Strategy and the National Tourism Strategy by expanding air transportation alternatives, increasing cargo capacity, and, as a result, increasing international passenger traffic.
The airline is estimated to contribute $20 billion to non-oil GDP growth
The Saudi Real Estate Refinance Co., wholly owned by the Public Investment Fund (PIF), has purchased a portfolio of real estate loans worth over $1.33 billion from Al Rajhi Bank in the largest deal of its kind in the industry. In a statement, the mortgage finance company stated that the transaction reflects its efforts to assist the development of the residential real estate finance sector. Al Rajhi Bank, the Kingdom's second-largest lender, is also the world's largest Islamic bank in terms of mortgage assets and market capitalization.
The deal is described as the largest of its kind in the Kingdom
Marriott International has signed an agreement with Rua Al Madinah Holding Company, a wholly-owned subsidiary of the Public Investment Fund (PIF), to open eight hotels in Madinah.
The planned properties, which will be located near the Prophet's Mosque, Al Masjid An Nabawi, will be part of the Rua Al Madinah Project, which is designed to improve the service and travel experience for visitors to Madinah.
The projected openings will introduce around 4,400 rooms across eight of the company’s brands - The Ritz-Carlton, JW Marriott, Marriott Hotels, Westin Hotels & Resorts, Le Méridien Hotels & Resorts, Four Points by Sheraton, Aloft Hotels, and Courtyard by Marriott.
Satya Anand, President, Europe, Middle East & Africa, Marriott International, explained:
“There is a strong demand for highquality hotel accommodation in Madinah and we are delighted to work with Rua Al Madinah Holding Company to support the enhancement and diversification of the city’s hospitality landscape. This multi-deal agreement also strengthens our footprint in Saudi Arabia where we continue to see strong growth momentum in line with the Kingdom’s vision for its tourism sector.”
“The agreement with one of the world’s leading hospitality operators brings the Rua Al Madinah project a step closer to
realizing its ambitions to further enrich Madinah city’s Hajj and Umrah services," commented Ahmed Al Juhani, CEO of Rua Al Madinah Holding Company.
The Rua Al Madinah Project is expected to cover 1.5 million square meters by 2030, including 47,000 new rooms. Open spaces will make up around 63% of the project's master plan.
The projected openings will introduce around 4,400 rooms across eight of the company’s brands
“There is a strong demand for highquality hotel accommodation in Madinah”
The Public Investment Fundowned Saudi Investment Recycling Co. has signed an agreement to acquire 60% of plastic resin manufacturer Masab Plastic Factory Co., with the agreement aiming to pave the way for the recycling firm to establish solid partnerships with the Kingdom’s private sector.
Masab collects domestic plastic scrap and recycles it into secondary raw materials through mechanical processes. In addition, the factory distributes plastic scrap raw materials in the form of flakes to manufacturers of fibers and bottles.
The Saudi Investment Recycling Co., which was founded in 2017, is committed to helping fulfill or surpass the objectives of the Saudi Vision 2030 by supporting different programs defined by the amended Waste Management National Regulation Framework. The company's aim is to be the National Waste Management champion, advancing the circular economy for a more sustainable society.
Back in 2021, the PIF-owned company set a goal of reducing waste landfill from 100% to effectively 0% by 2035.
The company's total recycling strategy focuses on 12 different waste materials, including raw sewage, construction/demolition debris, solid municipal waste, agricultural sludge, industrial effluent, end-of-life vehicles and batteries, old tires, automobile lubricants, and discarded electronic equipment.
The company set a goal of reducing waste landfill from 100% to effectively 0% by 2035
Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Public Investment Fund (PIF), in agreement with Hasbro, Inc., a global branded entertainment leader, will develop and operate the world’s first Play-Doh-themed entertainment centers. The centers will open at SEVEN entertainment destinations in eight locations in Saudi Arabia over the next 10 years and will inspire imagination in children across the Kingdom.
Guests will be able to enjoy multilevel playscapes, creativity stations and sensory discovery activity areas that fully immerse them in the essence and joy of playing with Play-Doh compound (or toys). The centers will feature a café area for parents where they can enjoy their time while their children enjoy the Play-Doh entertainment and there will also be a dedicated party and events room; ideal for hosting children’s gatherings.
SEVEN has partnered with Thinkwell Group, a global strategy, experience design, and production agency, to develop the PlayDoh-themed entertainment centers.
Abdullah AlDawood, Chairman, SEVEN, commented: “Our strategic partnership with Hasbro serves to bring the best-in-class entertainment attractions to the people of Saudi Arabia. Our Play-Doh-themed entertainment centers will inspire the creative
SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations that will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector. The upcoming projects are located in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jizan, Buraidah, and Tabuk.
minds and imaginations of children across the Kingdom. Children will be able to learn while having fun at our Play-Doh centers located at SEVEN entertainment destinations. We are delighted to once again be pioneering the Kingdom’s entertainment landscape with the first ever Play-Doh-themed entertainment centers as we continue to enhance the quality of life for the people of Saudi Arabia.”
Matt Proulx, VP, Location Based Entertainment at Hasbro, Inc. said: “We are thrilled to be working alongside SEVEN to bring these truly unique experiences to Play-Doh fans in the Kingdom. Championed by our Blueprint 2.0 strategy, Hasbro is creating the bestbranded entertainment experiences. We’re excited for people to visit these immersive attractions in the future that we’re sure will delight new and lifelong fans and families of the brands for many years to come.”
The licensed agreement was signed by Eng. Essam Al Jubair, Chief Operating Officer at SEVEN, and Devrim Anadol, Commercial Director at Hasbro MENA.
The centers will bring fun and educational experiences that tap into children’s creativity and imagination
Hussain Al Khater has been appointed Managing Director for Saudi Arabia by Rockwell Automation, Inc., the world's leading company committed to industrial automation and digital transformation. His appointment marks the next step in the company's more than 50-year commitment to Saudi Arabia's long-term economic strategy, with Rockwell Automation
playing a decisive part in the Kingdom's developing oil and chemicals supply chain. The appointment of Al Khater will herald a reorganization of Rockwell Automation’s business operations in the region, which will focus on Saudi market growth. The new structure allows the company to align with the requirements of Vision 2030 and future growth.
The Saudi-based sustainable agriculture technology company, RedSea, has announced the appointment of Larkin Martin to its board of directors. Martin is a seventhgeneration farmer who manages Martin Farm (Alabama) and is Vice President of The Albemarle Corporation. Both are family businesses with interests in agriculture and timberland.
She also holds directorial positions at the Soil Health Institute; NYSE-listed Rayonier Inc., a timberland REIT; and Truxton Trust - a private bank. She is the chairman of Servico - a cotton ginning and agricultural services business, and the former chairman of the Federal Reserve Bank of Atlanta and The Cotton Board, the statement added.
Steve Dauphin is a founding partner of Bonaventure Capital, with over 25 years of venture capital investment experience. In the last 10 years, his team has focused on ‘backing values-driven teams on missions to solve historically intractable problems’.
“At the heart of RedSea is its mission to help feed the world sustainably. Our firm is committed to helping the team do this by building a great company, with great products and service, that creates significant value for its stakeholders,” Dauphin said.
AESG has announced the appointment of Tom Burkitt as the company’s Country Director for Saudi Arabia.
Burkitt’s appointment will see him lead the company’s expansion across the Kingdom, while also helping with the advancement of the National Transformation Plan. Burkitt is a scientist, business analyst, and environmental
consultant with 30 years of professional experience. He has a technical background that covers environmental impact assessment, coastal planning, climate risk assessment, capacity building, infrastructure asset management, and the implementation of technologies for solving complex environmental and engineering challenges.
Gensler has announced the appointment of Steven Velegrinis as Design Director for its Middle East operation. Velegrinis will play a global role with an initial focus on the MENA region and an emphasis on KSA.
Velegrinis has 30 years of experience as an urban planner, designer, and landscape architect. His interests and work revolve around
the idea of ecological urbanism, and sustainable and resilient cities and places. With large-scale, recent projects such as the NEOM landscape strategy and guidelines, the Al Arous masterplan in Jeddah, and the Wadi Safar masterplan in Riyadh, Velegrinis is well placed to build upon Gensler’s current Master Planning practice.
Forescout Technologies Inc., the global leader in automated cybersecurity, has announced the appointment of Hassan El Karhani as General Manager for the Middle East, Turkey, and Africa region. Also, joining his team is Sam Ismail, the new Director.
In this role, Karhani, who brings decades of senior management and leadership experience along with a deep understanding of the region’s diverse networking and cybersecurity landscape, will expand Forescout’s regional presence, drive growth and investment and
streamline the company to better serve organizations and government entities who are faced with an ever-evolving threat landscape. Ismail brings decades of expertise in enhancing profitability and leading successful teams throughout the Middle East, Africa, and Turkey. He has a global perspective on innovation and diversity and is highly regarded for his exceptional customer and partner relationships, and proficiency in maximizing solution value and business outcomes.
THE ROAD TO RECOVERY HAS BEEN PAVED WITH URBAN DEVELOPMENTS, WITH THE WORLD ECONOMIC FORUM EXPECTING THE SHARE OF THE WORLD’S POPULATION LIVING IN CITIES TO RISE FROM THE CURRENT 55% TO 80% BY 2050. THIS RATE OF GROWTH UNDOUBTEDLY PUTS PRESSURE ON HEALTHCARE, HOUSING, GOVERNANCE, AND PUBLIC TRANSPORT. BUT EQUALLY UNDERSCORES THE IMPORTANCE OF SMART CITIES AND SMART INFRASTRUCTURE TO BIND THEM TOGETHER.
Women’s networks play a pivotal role in tackling gender inequality, and WILD: Women in Leadership Deliver is a platform for all women to come together, create connections, collaborate, and conquer. The WILD philosophy stems from an authentic desire to transform, evolve and step up. WILD seeks to inspire women to become agents of possibility; helping women advance in the workplace and to achieve personal growth.
To assist in the promotion and support of this vital work, WILD is teaming up with Saudi Projects, the leading resource for constructionrelated market intelligence and networking opportunities in the region, in a partnership that will help to ensure that gender equality, a core pillar of Vision 2030, remains at the forefront of people’s minds, continuing to be an ever-present issue. “I couldn't be more thrilled about the WILD and Saudi Projects partnership.
We have had much success with WILD in the UAE and we are not a newcomer to the space. This partnership will take the WILD movement across KSA, driving impact and creating change for women by giving them the leadership skills needed to excel in their lives and careers,” says Emma Burdett, Founder and CEO of WILD, says.
Laura Wojciechowski, Partner and Media Director at Saudi Projects, said: “We are absolutely delighted about the WILD and Saudi Projects partnership, which will be a critical catalyst for personal and professional growth and development for women in Saudi Arabia. Our shared vision will see a number of events and initiatives for women in the Kingdom in line with the Saudi Vision 2030 promoting women as an important part of the Kingdom’s strength.”
The partnership will bring a range of exciting opportunities to the Kingdom, including WILD events, the launch of the WILD Women Collective, the region’s unique and official membership, leadership workshops, and lastly the WILD and Saudi Projects Transformational Leadership Conference for women in the region to be held in Quarter 4, 2023.
“WILD is content rich and has impacted many women in the UAE. My vision is to drive this impact, creating change for women by giving them a platform to use their voices and also creating a community for women to excel in their lives and careers. Saudi Projects is a natural fit for our WILD Growth and I can't wait to see what the future holds,” Emma concludes.
The ’Woman Transformational Leadership Day’ in October 2023 will show women in Saudi Arabia how to become powerful leaders,
“This partnership will take the WILD movement across KSA”
WILD seeks to inspire women to become agents of possibility
managing with authenticity and inspiring others. It will highlight how to become a role model, how to nail presentations and SHINE, and how to negotiate to WIN.
Attendees will come away knowing how to be seen, heard and understood, beaming with confidence both in and out of the meeting room while pursuing their goals and dreams, and creating UNSTOPPABLE success. Ultimately, this day will help you to break through fears that hold you back, leaving you TRANSFORMED!
Are you ready to learn confidence and essential leadership qualities, ready for Saudi Vision 2030? Are you ready to RISE up and lean in? Success awaits you.
To find out more, visit www.wildwomenlead.com without delay!
There are sponsorship opportunities up for grabs too, with the deadline set for 1 June. This really is a chance to get in on the ground floor and become involved with a very special day that will help to fire up the future of women in Saudi Arabia.
FOR SPONSORSHIP AND SPEAKING OPPORTUNITIES, PLEASE CONTACT SAUDIPROJECTS@TPG.MEDIA, AND FOR INFORMATION ON ATTENDING THE EVENTS, CONTACT EMMA@WILDWOMENLEAD.COM. TO VIEW MORE INFORMATION, PLEASE VISIT WWW.WILDWOMENLEAD.COM
Saudi Arabia will never have seen a day like it, so add this to your diaries now!
The ’Woman Transformational Leadership Day’ in October 2023 will show women in Saudi Arabia how to become powerful leaders
THE HOSPITALITY AND INNOVATION SUMMIT 2023, SAUDI ARABIA AND UAE, WHICH TOOK PLACE 15-16 MARCH 2023, FEATURED WORLD-CLASS KEYNOTE SPEAKERS AND ENGAGING PRESENTATIONS BY INDUSTRY LEADERS WHO SHARED VALUABLE INSIGHTS INTO THE KEY OPPORTUNITIES AND CHALLENGES IN THE INDUSTRY.
The Hospitality Innovation Summit, organized by Global Business to Business (GBB), was the perfect platform for finding the right products, right projects, right people, and the right services, with an exclusive pool of project holders, a host of innovative global suppliers, an intelligent matchmaking process, and intriguing knowledgesharing sessions to ensure the event was not only informative but also practical.
In all, there were 70+ suppliers, 120+ buyers, 35+ speakers, 1,000+ meetings, and 800+ minutes of networking. All of this, of course, was fuelled by Vision 2030, arguably the most ambitious project a country has ever undertaken anywhere in the world. Targeting 100 million visitors annually, the hospitality sector is one of the flagbearers of this program, so it came as no surprise that the Kingdom of Saudi Arabia was the host of this summit, as it has one of the largest pipelines of hotels in the world, worth over $110 billion.
The inaugural address was given by Wahdan Alkadi, Chief Business Officer at the Tourism Development Fund, while the welcome address was presented by Yousuf Lootah, CEO of the Corporate Strategy and Performance Sector at the Department of Economy and Tourism, Dubai.
Keynote Presentations were delivered by Cedric Sala (MEA Hotel Segment Sector, Schneider Electric): Net Zero Carbon Hotel –Making Hotels of the Future a Reality Today; Fillipo Sona (Co-owner at Wood Couture): Date and Insights from 1.5 Million Rooms; Antonio Luca Maria Terrana (Head of Urban Design at Luca Dini Design & Architecture): From Yachting to Design – a Unique Value Proposition for Luxury Hotels; Tamer Desouky (Head of Sales at Seagate Ship Building): Live the Ocean Dream; and Justin Wells (CEO, Wells International): Porsche design Hotel – a Race of Luxury Lifestyle.
During the Hospitality Innovation Summit 2023 panel on ‘Hotel Innovation: How to
Ensure Relevance Today and Tomorrow’, Laurent A Voivenel, Senior Vice President, Operations & Development, EMEA & India, and Senior Vice President, Group Human Resources & Talent Development, SwissBelhotel International, gave one of the most fascinating talks, highlighting the potential benefits and risks of Artificial Intelligence (AI).
The panel was moderated by Christopher Lund, Executive Director and Head of Hotels for the MENA region at Colliers International, with other speakers on the panel including Imran Changezi, Development Senior Director of the Diriyah Gate Development Authority; Ian Wilson, Regional Director for Hospitality at The Line, NEOM; and Chadi Hauch, Regional VP Lodging Development ME at Marriott International.
“While AI has emerged as a powerful tool for productivity enhancement through automation and virtual assistance, consumer behavior analysis, and personalization of services, it is important to understand its risks too. Like any technology, it is vulnerable to many dangers, and users must take into account the downside related to data privacy and security breaches, as well as the centralization of power in a few companies. While it presents an opportunity, it also comes with a responsibility,” Laurent said.
Speaking about how hotels can draw in top talent, Laurent explained: “It is undoubtedly becoming extremely challenging to attract and retain the best talent in our industry. To attract top talent, hotels must offer competitive compensation packages with exciting learning and growth opportunities for all-around career development. It is important to provide the right training for employees to learn new skills and stay up to date with the latest trends in the industry to excel in their jobs and achieve the highest guest satisfaction. Last but not
“It is critical for hotels to train their staff to use technology”
70+ suppliers
120+ buyers 35+ speakers
1,000+ meetings
800+ minutes of networking
least, it is necessary to create a positive work culture with a supportive and inclusive environment where employees feel valued.”
One question that arose was whether hotel staff are being trained adequately in the use of technology. “Technology plays an increasingly important role in improving operational efficiency, enhancing the guest experience, and increasing revenue,” Laurent said. “Therefore, it is critical for hotels to train their staff to use technology, but it also depends on the budget provided by owners.
“The training process should begin by assessing the current level of technology proficiency among the staff. This will help the hotel identify areas where training is most needed. Hotels should also ensure that the training provided is ongoing and includes updates on new technology and changes in existing
technology. Regular training and refresher courses can help keep staff up to date with the latest advancements and ensure that they can make the most of the technology available to them. Hotels should invest in the right infrastructure to support technology and AI, such as high-speed internet, cloudbased systems, and robust data management systems. This will enable them to leverage technology effectively and efficiently.”
The Hospitality and Innovation Summit 2023 was a huge success, with Rui Angelo Sousa, Executive VP of Sales at Gruppo Buoninfante, commenting: “ It was a great event. It was a really great opportunity for us and next year we will be back again for sure.”
Imran Changezi, Development Senior Director at Diriyah Gate Development Authority agreed, saying: "It was a pleasure to be at the Summit. I think what is most unique about the event are the high-quality panelists and the intriguing topics. It makes a nice combination of giving the platform to suppliers and vendors who want to work in the industry.”
Summits are a great opportunity to see how far a company has come, learn what others are working on, and identify where it is necessary to focus attention more closely. The Hospitality and Innovation Summit 2023 provided all of this and much more besides. “This is my third event and every time they surprise us with new companies, new networking sessions and new
people, which is valuable to our projects and also gives us a chance to form new networks, “ Samer Ibdah, Director of Engineering at IHG, concludes. “Thank you GBB for your efforts.”
“While AI has emerged as a powerful tool for productivity enhancement, it is important to understand its risks too”
“I think what is most unique about the event are the high-quality panelists and the intriguing topics”
SAUDI AMANA, ONE OF THE REGION’S MOST INNOVATIVE AND INFLUENTIAL DESIGN-BUILD CONTRACTORS, HAS CONSOLIDATED ITS LEADERSHIP IN MODULAR CONSTRUCTION WITH THE OPENING OF A NEW FACTORY IN RABIGH. THE FACTORY IS A RESPONSE TO THE SURGING DEMAND IN THE KINGDOM FOR THE OFF-SITE MANUFACTURING TECHNOLOGIES PROVIDED BY ITS SUBSIDIARY COMPANY, DUBOX, WHICH HAVE BECOME VITAL TO THE SUCCESSFUL PROJECT DELIVERY OF SAUDI ARABIA’S RAFT OF AMBITIOUS HOSPITALITY AND ENTERTAINMENT DEVELOPMENTS. DUBOX HAS NOW SHIFTED 85% OF CONSTRUCTION FROM ITS SAUDI GIGAPROJECT SITES, SUCH AS QIDDIYA AND RED SEA GLOBAL’S TOURISM DESTINATIONS, TO ITS RABIGH FACTORY.
First opening its doors for business in 1993, Saudi AMANA has been at the forefront of disrupting the construction sector for three decades, making it faster, safer, greener and smarter by leveraging technology and modular methodologies.
It has continually evolved and expanded over the years, establishing DuBox in 2010 and DuPod in 2020, allowing it to develop a whole portfolio of intelligent solutions and new technologies that have revolutionized the construction industry in the region. Through Saudi AMANA Manufacture, DuBox has delivered 130,000m2 of construction in the Kingdom since 2012 and, over the past three years alone, AMANA Manufacture has also completed in excess of 2,500 pods and designed over 50 units using DuBox and DuPod.
Overall, modular construction reduces the need for manpower by up to 30%, with up to 85% of construction being able to be completed off-site in a factory, ensuring stricter quality standards in a controlled environment. Modular buildings can also be constructed within up to 50-70% of the time of a conventional project of comparable size, 50% less construction waste, and up to 70% improved work safety environment.
Hattan Ghazi Nazer, Vice President KSA at Group AMANA said: “AMANA has been a pioneer in adapting modular construction to solve complex challenges, streamline efficiencies and build greener. We are well-positioned to support the country’s Saudization efforts by sourcing materials locally and supporting talent development. We are humbled to be a part of the Kingdom’s marquee projects, deploying modular construction for positive socio-economic and environmental impact.” All of this is of course whilst these building can be easily erected and dismantled making relocation quick and easy.
Nearly half of the talent employed at the Rabigh factory are Saudi nationals
The economies of scale realized in a factory environment drive significant cost savings in modular construction. DuBox develops, manufactures and assembles complete structures at its Rabigh facility, which spans 70,000m2. It can make 12 modules per day, and the factory has adequate production to assure repeatability, learning, consistency in quality, and volume savings on procurement.
DuBox, an AMANA company, has shifted 85% of construction from its Saudi sites to the new Rabigh factory
The Rabigh factory not only ensures smoother logistics, ensuring modules reach project sites in record time, but it has also created opportunities to retain and develop Saudi talent. Saudi AMANA is deeply invested in reskilling and upskilling local talent, so as to facilitate the shift from traditional construction to a digitalized manufacturing environment.
Group AMANA delivered a total of 50 projects from January to December 2022, and as projects across the region race to completion, modular construction has emerged as a viable solution. It offers a safer building environment, decreasing the need for manpower and making it an ideal solution for the post-pandemic environment. Modular construction also has far lower wastage rates than an open construction site. Moreover, the final products are easily relocatable, further enabling the client to shift and relocate in sync with market demands.
Ian Williamson, Group Chief Projects Delivery Officer, Red Sea Global, explained: “We selected DuBox based on their innovation and proven track record in delivering prefinished modular units to a very high standard of quality. These capabilities will allow us to provide the residents of our newly constructed town on the Red Sea coast with stand-out accommodation while maintaining our commitment to protecting the environment, even during the construction phase.”
SAUDI
The founding of this factory is aligned with the Kingdom’s Vision 2030, which prioritizes economic diversification and sustainability
AMANA: BRINGING TOGETHER MULTIDISCIPLINARY ENGINEERING EXPERTISE TO SOLVE COMPLEX CHALLENGES AND INCREASE PROJECT EFFICIENCY.
SAUDI ARABIA PUTS ITS FOOT ON THE PEDDLE AND ACCELERATED TO WARP SPEED WHEN VISION 2030 WAS ANNOUNCED, WITH A WHOLE SERIES OF AMBITIOUS 'GIGA' PROJECTS POISED TO ALTER THE WAY CITIES RUN, WHICH IS EXCITING NOT ONLY FOR THE KINGDOM BUT FOR THE WORLD.
The Middle East, particularly Saudi Arabia, has caught everyone’s attention with its action-not-words approach to smart cities, and in doing so is creating a new future for human habitation. The most notable example of this is NEOM, slated to be the world’s most user-centric, environmentally friendly and technologically advanced ecosystem, a blueprint for tomorrow in which humanity progresses without compromising the health of the planet
NEOM aspires to focus on active, autonomous, electric, shared, and smart mobility options that will enable on-demand urban passenger mobility, in addition to introducing a new model for urban sustainability driven by 100% renewable energy. It promises to be
the world's first zero-carbon region, with no automobiles and no conventional roadways.
This pioneering project will also see a smart water distribution network, which will reduce water loss to less than 3%, compared to 30-60% in cities throughout the world where antiquated infrastructure is prone to often-undetected leaks.
And while NEOM is making the headlines, other smart projects are being introduced throughout
the Kingdom. In Riyadh, for instance, an artificial intelligence-based adaptive signaling project and a multibillion-dollar public transit project with driverless trains have caught the headlines.
By 2050, metropolitan regions are expected to play host to around 80% of the world's population, or 6.3 billion people. There is, therefore, an unmistakable opportunity to develop future green and resource-efficient smart cities, as well as resilient and sustainable urban infrastructure and services.
According to the UAE Ministry of Economy, the worldwide smart cities market is expected to nearly double to $873.7 billion by 2026
NEOM promises to be the world's first zero-carbon region, with no automobiles and no conventional roadways
from $457 billion in 2021, at a compound annual growth rate (CAGR) of 13.8%.
Growing demand for various forms of green technology in the smart building market creates numerous opportunities for companies such as solar installers, battery manufacturers, Artificial Intelligence (AI) platforms that optimize energy usage, and businesses that can unearth imaginative techniques to reuse water. Businesses that can connect smart mobility platforms into ecosystems
rather than current standalone solutions will benefit from this transformation drive too.
Governments in the GCC are implementing smart mobility into urban planning to reduce traffic congestion, accidents, and pollution. Saudi Arabia and the United Arab Emirates, both of which have had significant population growth over the past 10 years, are likely to invest almost $50 billion in smart city initiatives by 2025.
On the whole, it is estimated that the transportation sector is responsible for up to 50% of emissions in developing countries, compared to roughly 30% in industrialized countries. One of the primary reasons for this is the poor utilization of public transportation in developing countries.
In Dubai, public transportation accounts for 17.5% of daily journeys, while in Riyadh it is 8.75%, and in Abu Dhabi 4.9%. Across other GCC cities, public transportation is used by even fewer people, and in comparison to other major cities in the world, such as New York (59%), London (37%) and Tokyo (33%), is lagging some way behind what is required in the modern world, taking into account climate crisis and other environmental concerns.
Smart mobility has the potential to revolutionize cities by making automobiles and transportation infrastructure technology-enabled and datainformed, with solutions such as autonomous vehicles, shared mobility, adaptive traffic signals, micro-mobility, and even flying taxis.
Today, Dubai is a little like Los Angeles in that the car is king. But the government is committed to moving 25% of transportation to autonomous modes by 2030. This initiative is aimed at earning $6 billion in income per year by reducing transport costs, carbon emissions, and accidents, as well as increasing the productivity of people who spend their days stuck in traffic.
Masdar City, a pioneer in sustainability and a hub for research and development
in Abu Dhabi, provides an environmentally friendly self-driving shuttle service. Abu Dhabi Airports has inked an agreement with France's Groupe ADP to investigate the possibility of advanced air mobility, which uses electric vertical take-off and landing aircraft to transport passengers and freight.
Meanwhile, away from the GCC, Egypt intends to establish 15 new fourth-generation cities over the next few years in order to provide residents with first-class facilities and services, be a magnet for investment and job opportunities. A new administrative capital in Cairo Governate, which it is expected 6.5 million people will call home, is being built as a smart city, with infrastructure to monitor traffic and buildings that automatically ascertain the most effective methods to save resources.
Fourth-generation cities are urban projects that use modern infrastructure and Information and Communication Technologies (ICT), which ultimately assist them in meeting the various issues associated with climate change.
City officials are discovering, after many years of learning and experimentation, that the heart of a smart city is the people, not the technology. The whole process is much more than simply incorporating digital interfaces into aging infrastructure or elevating civic operations. It is also about consciously exploiting technology and data to make improved decisions and deliver a higher quality of life. This quality of life, of course, has many facets, from the air that people breathe to how safe they feel walking around their neighborhood.
In the end, smart city technologies enable cities to make better use of their assets, whether they have substantial legacy systems or are developing from the ground up. The need to invest in physical assets and upkeep cannot be avoided, but smart technologies can provide new capabilities as fundamental components are upgraded. The time has come – let’s step into the future with confidence and optimism.
The transportation sector is responsible for up to 50% of emissions in developing countries
The worldwide smart cities market is expected to nearly double to $873.7 billion by 2026
AECOM’s scope of works will include project management for master planning, design and construction services, through to testing, commissioning, operational readiness, activation and transition.
Lara Poloni, AECOM’s President, commented: “ We are very pleased to be part of this innovative project, which is set to transform travel between NEOM and the world. Our track record delivering large-scale infrastructure projects in the region, as well as our mobilized global aviation resources and project management experts will help ensure the successful delivery of NEOM International Airport.”
“This contract is a testament to our leadership position in the region and to our continuous commitment to NEOM and the goals of Saudi Arabia’s Vision 2030,” added Hamed Zaghw, Chief Executive at AECOM Middle East and Africa.
In the meantime, NEOM intends to improve direct access to the future metropolis as part of a larger strategy to support the continued development of the gigaproject, which is being created by local, regional, and worldwide enterprises. Following the conclusion of the first phase
of development work and registration by the International Air Transport Association, Saudi Arabia's General Authority of Civil Aviation opened NEOM Bay Airport in 2019.
In March, flyDubai became the first UAE-based airline to fly to the airport, with the budget carrier operating the Dubai to NEOM flights twice a week on Thursdays and Sundays.
Saudia, the Kingdom's flag carrier, partnered with NEOM in May 2022 to begin weekly services to overseas destinations from the city, marking the airport's commercial launch. In June 2022, Saudia began flying direct flights to certain regional and international
destinations, including Dubai International Airport, with intentions to expand to London. Aircraft flying to selected destinations will sport a NEOM-Saudia livery, promoting the brand to the rest of the world. The Kingdom has recently launched Riyadh Air too, a premium airline that it is anticipated will also fly to NEOM.
NEOM is going to have its very own airline and airport system, with the objective being to overhaul current travel processes. According to its CEO, Klaus Goersch, NEOM Airlines plans to begin operations as early as the end of next year, initially with current aircraft. However, Goersch hints that the carrier will transition to ‘new innovative aircraft’ - maybe with electric or other types of propulsion - beginning in 2026, with ‘next-generation interiors’ and cutting-edge in-flight entertainment.
“We are already in discussions with interior and seat manufacturers,” Goersch says, going on to explain that the company will focus on enabling tourism and commercial travel to NEOM, firstly from the NEOM Bay Airport, before taking advantage of the new international airport. “Due to the strategic geographical location and the level of economic activity here, we expect that we will have a global aviation hub on our hands as time goes on,” he said. Goersch went on to say that commercial air travel “leaves a lot to be desired”, and that the NEOM project provides the opportunity to build an airline and airport “from scratch”, with the freedom to “personalize the customer experience”, capitalizing on biometrics, artificial intelligence, and other advanced technology. “This legacy-free approach is how we are working at NEOM. We have no outdated infrastructure or business models to protect, meaning we can provide a personalized service,” he concludes.
The contract’s scope includes project management for master planning, design and construction services, through to testing, commissioning, operational readiness, activation and transition
NEOM is going to have its very own airline and airport system
IN TWO YEARS
STRONG HOUSE PRICE GROWTH ACROSS SAUDI ARABIA OVER THE LAST TWO YEARS, SPURRED BY VISION 2030, IS DAMPENING THE DEMAND TO PURCHASE A HOME IN THE KINGDOM, ACCORDING TO GLOBAL PROPERTY CONSULTANT KNIGHT FRANK’S FLAGSHIP 2023 SAUDI REPORT.
Strong house price growth across Saudi Arabia over the last two years, spurred by Vision 2030, is dampening the demand to purchase a home in the Kingdom, according to global property consultant Knight Frank’s flagship 2023 Saudi Report.
In its survey of 1,014 Saudi households, carried out in partnership with YouGov, Knight Frank has found that Saudi households’ appetite to purchase a home, either as first-time buyers or as second homeowners, has slowed over the last 12 months. Demand to buy a home in 2023 has slipped to 40%, compared to 84% last year.
THE AFFORDABILITY CHALLENGE
Faisal Durrani, Partner - Head of Middle East Research explained: “The rapid escalation in house prices has undoubtedly cooled demand to purchase a home. With villa prices in Riyadh rising by 45% over the last two years to over SAR 5,000 per square metre - the highest level in at least seven years - the dream of homeownership, as well as the desire to own a second home is forcing households into a holding pattern. Indeed, the total number of homes sold in Riyadh fell by 34% last year, while in Jeddah there has been a fall of 16%.
“We have been tracking the ratio of house prices to household incomes and with villas in Riyadh and Jeddah standing at 13.3 and 15.1 times annual incomes, affordability thresholds have been exceeded. A globally accepted level of ‘affordability’ is usually six times annual income. Furthermore, the last time affordability ratios in
Saudi stood at these levels was in 2016, which also coincides with the last market peak.”
Knight Frank does not expect an imminent decline in house prices, but rather a stagnation in values as demand continues to build.
Heightened levels of domestic migration
and the government’s desire to achieve a home ownership rate of 70% by the end of the decade, from around 65% today, through programs such as Sakani, which have already aided over 1.4 million households to transition to home ownership, are expected to remain cornerstones of demand.
“An extraordinary 69% of Saudi respondents claim that they are likely to purchase a branded residence in 2023”
Harmen de Jong, Partner - Head of Real Estate Strategy & Consulting, Saudi Arabia, commented: “Domestic migration has been a key driver of housing demand in the Kingdom. Our surveys have helped us to estimate that the level of domestic migration could be as high as 47% of the total number of Saudis in
Riyadh, 42% in Dammam, and about a third in Jeddah. Clearly not all of these ‘career migrants’ will be keen to buy a home in their adopted cities, but 68% claim they would move home should the right job arise.
“The critical consideration for the country’s developers will be how to cater to this typically young and footloose generation of Saudis, many of whom are finding themselves priced out of the home ownership market.”
Knight Frank highlights the untapped opportunity that developers have to better understand the needs of this group of Saudis. With 56% of the population below the age of 35, it will become increasingly important to build homes that match market demand dynamics.
Durrani added: “The challenge for developers is clear: soaring land prices, coupled with growing costs of raw materials and a shortage of labor is making it ever more challenging to offer homes that are classed as ‘affordable’. The opportunity for the market we see in the mainstream residential sector is to build smaller homes”.
Historically, largely due to cultural reasons, Knight Frank says, the emphasis has always been on large family homes. However, with household sizing declining as young Saudis fly the nest at an increasingly younger age in search of employment opportunities in the Kingdom’s larger cities, most (74%) are looking for smaller homes. 47% of those surveyed were born outside Riyadh and consider themselves temporary residents and, overall, 62% would rather rent than own a home, suggesting they already own in their hometown or are not yet prepared to commit to homeownership in their adopted city.
Durrani continued: “Some vendors have cottoned on to this trend and moved their homes from the sales market to the rental market, eroding sales stock, which has
contributed to the substantial price increases registered recently. And so, the opportunity? The development of a vibrant, high-quality, community-centric build-to-rent market (BtR), to cater to this young, seemingly footloose, career-hungry generation of Saudis, without disrupting the sales market.
“There is still a vibrant market for developers too. Those who call some of the Kingdom’s biggest cities home still have a very strong desire to own a property in their hometowns. Indeed, our analysis shows 84% of Riyadh residents and 85% of Jeddah residents are interested in purchasing a home in their respective cities this year, but high costs have become a barrier, with 28% citing this as a key hurdle.”
Knight Frank’s research also highlights while the strains of a rapidly growing market are clear in the mainstream residential market, those with higher budgets appear underserved. Like elsewhere in the world, the appetite to own and invest in branded residential units is on an upward trajectory across the Kingdom.
These properties are commonly popular among high-end buyers, who are looking for iconic designs, along with world-class services, amenities and facilities, typically offered through adjoining luxury hotel brands, says Knight Frank.
De Jong explained: “An extraordinary 69% of Saudi respondents claim that they are likely to purchase a branded residence in 2023. The most common reason for the attractiveness? ‘Service provisions and physical amenities’ (42%), followed by ‘maintenance’ (25%) and ‘brand identity’ (24%).
“Interestingly, 45% of the respondents are interested in using a branded residential unit as their main residence and 37% are interested in making it their second home, presumably for use as a holiday home, while the remainder of our sample considers it an investment. This figure is broadly in line with our findings in 2022 and underscores the depth of the Kingdom’s second homes market, which stands at about 37% of households.”
Demand to buy a home in 2023 has slipped to 40%, compared to 84% last year
THE FIRST WAVE OF PROJECTS SUPPORTED BY THE SHAREEK PROGRAM, THE KINGDOM’S DEDICATED PROGRAM FOR LARGE COMPANIES, HAS SEEN THE SIGNING OF FRAMEWORK AGREEMENTS FOR 12 PROJECTS THAT HAVE BEEN APPROVED ACROSS EIGHT COMPANIES, IN A NUMBER OF STRATEGIC SECTORS. DESIGNED TO HELP UNLOCK THE FULL POTENTIAL OF SAUDI ARABIA’S PRIVATE SECTOR, AND CONTRIBUTE TO ACHIEVING THE NATIONAL TARGETS DEFINED BY VISION 2030, THE PROGRAM TAKES IN INVESTMENTS WORTH SAR 192.4 BILLION, OF WHICH SAR 120.23 BILLION WILL BE SPENT BY LARGE COMPANIES BY THE END OF 2030.
KNOW
These projects will help the Kingdom's economy flourish through various industries, encouraging innovation and expanding public-private partnerships, assisting eligible enterprises in accelerating planned projects and identifying new possible collaborations and investment opportunities.
The Shareek program has been a popular choice for large private sector organizations, as proven by the 12 initiatives it has enabled across four industries. The SAR 120 billion to be spent by large companies by the end of 2030 is estimated to result in GDP growth of more than SAR 466 billion by 2040.
Proactive partnership with the private sector to eliminate barriers to growth and prosperity
Fast track application processes to secure enabling packages
Tailored support to secure specific enablers for each participating large company
Adherence to existing local and international treaties, policies and regulatioons
The announcement includes Aramco getting support to accelerate the development of five projects that will create over 10,000 jobs, including a joint venture steel plate manufacturing project that aims to make Saudi Arabia 100% self-sufficient in steel plate demand by 2030. Meanwhile, a cloud project will bring Google Cloud services to the Kingdom and position Saudi Arabia as a leader in innovative cloud computing technology. A further project to manufacture engines that will contribute to the development of a sustainable maritime industry and unlock higher value from the metals and machinery sectors, which are critical to diversified industrial development, has also been announced, in addition to a casting and forging project in Ras Al Khair that will improve the integration of the Kingdom's industrial supply chains.
The Amiral Petrochemical Complex project has also now been given the green light, which will contribute to the localization of chemical production, with the aim to strengthen the Kingdom’s global leadership in the petrochemical industry.
Enabling ambitious companies to increase their overall contribution to the economy
More information can be found at:
https://www.shareek.gov.sa/Portal/
Also in the energy sector, ACWA Power will receive Shareek funding to build the world's largest green hydrogen plant, which will be created in collaboration with NEOM Green Hydrogen Company and Air Products Qudra. In support of the Kingdom's net zero aspirations, the project highlights Saudi
Arabia's potential as a green energy pioneer. Saudi Arabian Mining Company (Ma'aden) will receive support to fast-track its Phosphate 3 project in Wa'ad Al Shamal, which is expected to position the company as the world's thirdlargest producer of phosphate fertilizers by 2029 and strengthen the Kingdom's position
Shareek will assist Advanced Petrochemical Company in producing methionine through a joint venture
In line with Vision 2030, Shareek will help the Kingdom develop a resilient economy and become an even stronger investment by 2030.
in the world's agricultural value chain, thereby assisting global food security.
Within the Kingdom's petrochemicals sector, industry leader SABIC has obtained financing for a catalyst project aimed at reducing Saudi Arabia's reliance on imports and strengthening its export position by developing
KSA's first catalyst manufacturing cluster.
Shareek will assist Advanced Petrochemical Company in producing methionine through a joint venture, which will contribute to boosting food security in the Kingdom and increasing food security efficiency.
stc will construct an EMC cable project in the developing telecommunications industry, enhancing the Kingdom's position as a MENA region digital hub and dependable route for data traffic. In addition, Zain Saudi Arabia will expedite a data center project that will aid in the Kingdom's transformation into a digital economy by assuring readiness for future IT breakthroughs.
Bahri, the Saudi logistics giant, will increase its capacity for ammonia transportation through a project supported by Shareek,
which will provide ammonia transport services for the first time in the Kingdom, reducing reliance on international vessels and ramping up content in the logistics sector.
Shareek seeks to unlock SAR 5 trillion in domestic private sector investments by 2030, contributing to Vision 2030's targets of increasing private sector GDP contribution to 65% and non-oil exports from 16% to 50%.
"The importance of the Shareek program is not just limited to enhancing the role of the private sector in sustaining the growth of our national economy. We see it as a long-term investment in the future and prosperity of the Kingdom that is based on a powerful spirit of collaboration and partnership between the public and private sectors"
H.R.H.CROWN PRINCE, MOHAMMED BIN SALMAN BIN ABDULAZIZ, The Crown Prince, Prime Minister Creating jobs for Saudi citizens across developed and developing sectors
Unparalled scale and longterm scope to support lasting collaboration
CRAFTING A WONDERFUL EXPERIENCE IS BOTH AN ART AND A SCIENCE, AS IT INVOLVES ENTICING PEOPLE AND BRINGING THEM IN, CAPTURING THEIR ATTENTION AND NARROWING THEIR FOCUS AWAY FROM ALL OF LIFE'S DISTRACTIONS. AND THIS IS THE KEY OBJECTIVE OF RED SEA GLOBAL (RSG), WHICH IS DEDICATED TO METICULOUSLY CURATING A PROGRAM OF UNFORGETTABLE EXPERIENCES FOR ITS GUESTS SO THAT THEY WILL WANT TO RETURN FOR MORE AND TELL EVERYONE ABOUT IT!
With this in mind, RSG has revealed two new brands, WAMA and Galaxea, which are set to deliver incredible guest experiences, prioritizing stringent sustainability standards that set a new benchmark in the hospitality industry. “ When I first visited the site, I was struck by how overwhelmingly beautiful it was, and as part of the RSG family, you also become overwhelmed with the responsibility to protect it,” explains Rosanna Chopra, Executive Director of Destination Development, Red Sea Global.
“Having traveled around I’ve seen some destinations that do incredible things, but they also tend to start to almost sweat their assets. Our asset is this untouched, pristine archipelago, but also unwalked, unchallenged, unclimbed
terrestrial terrain, and so very quickly we resolved the best way to protect it was to own and operate entities ourselves, because that’s the way we can scale to protect people and the planet.
“If you bring in third parties and they make a level of investment, they have to get their budget approved by their board, and if they’re not hitting their targets and not generating the type of revenue they promised, the very first thing that gets compromised is volume, which results in excessive use. The aim of having our own operating entities is that we can keep quality high, be able to charge proportionately because the experience is so extraordinary, and in all ways be able to protect our land and sea.”
John Pagano, Group CEO of RSG, recently underlined the important and sometimes overlooked fact that creating experiences is just as important as building hotels, noting that “WAMA and Galaxea will create extraordinary moments and beautiful memories that last a lifetime.”
Equally importantly, these two brands have been fashioned and developed with sustainability at the forefront, in line with RSG’s commitment to delivering a regenerative approach to tourism development and operations. “When we consider people, planet, product and process alongside visitors, community and marine life, we must look to how we protect these best while ensuring our environment can still flourish. By owning and operating water sports and diving activities we can grow in line with the strategy defined by RSG and implemented across all our destinations,” Rosanna says.
“Through the creation of strong brands, we will enjoy dynamic relationships with industry partners, federations, brand partners, activity-specific groups and event IPs. We will continuously look to the latest innovations both in natural power and hydro and electrically powered equipment and hope to become a hub and a home for sport to grow.”
Eventually, it is hoped that both WAMA and Galaxea will become standalone brands operating at destinations all around the world.
In line with this approach, Galaxea is working closely with Saudi Water Sports & Diving Federation, alongside PADI International to ensure that all diving facilities operated by Galaxea lead in regenerative tourism standards and set the blueprint for future diving development around the world.
WAMA, a combination of the word ‘water’ in English and Arabic, is responsible for creating invigorating water sports adventures, from stand-up paddleboarding through the destination’s mangrove forests to sailing the Red Sea’s soft swells.
“At WAMA we’ve got some really cool things lined up, leading the way in the future evolution of such sports as paddleboarding, flyboarding, skimboarding and kitesurfing,” Rosanna says. “And we have a very high procurement standard, so while we want to speak to everyone that moves within that space, in all
WAMA and Galaxea will lead exclusive water sports and diving activities for guests at The Red Sea and Amaala
instances we have a minimum requirement of sustainability that must be applied to manufacturing as well as distribution.”
Galaxea is named after a bold and vibrant coral prevalent in the Red Sea and will offer diving experiences that let guests explore life below the water, with Rosanna explaining: “Galexea is our diving brand and we have some of the most extraordinary dive sites up and down the Red Sea - even if you just snorkel and poke your head beneath the water, it’s sensational, and some of our outer reefs haven’t been dived at all. But in order for us to protect it, we have decided to own and operate the brand.
“The technology in diving and the equipment that is available now wasn’t necessarily on the market several years ago, and it allows divers to stay underwater for longer and reach new depths. This is why we wanted to lead the way, operating standards that open, intelligently, incredible dive sites.
“We are looking to drive accessible tourism too –it’s an absolute commitment now for RSG to ensure that we have equal equity at our destinations,
irrespective of guests’ ability or disability. That is why three of the team members we have hired at Galaxea are qualified for those who have children who have ADHD and autism, as well as other people who have physical disabilities because the water not only provides buoyancy but is proven scientifically to hold a child’s attention, maintain their focus and give them a positive experience. Water is a great leveler.”
Last year, an eleven-month-long research study of the Al Wajh lagoon revealed an exceptionally rich diversity of habitats, flora, and fauna. These include a significant number of endangered and critically endangered species such as the Halavi Guitarfish, Hawksbill Sea Turtle and Sooty Falcon, as well as a thriving, eight-meter-high single coral colony estimated to be around 600 years old.
It is hoped that future divers will also be able to explore an 18th-century ‘merchantman’ shipwreck that is currently the most intact and best-preserved wooden shipwreck in the Red Sea. But that’s just the beginning, with Rosanna saying: “The shipwreck is more towards Amaala, but in the Red Sea, people will be diving and
finding pottery, say, from the Byzantine era, so we’re putting together heritage dives. I also remember saying very early on, I don’t want to over-curate our programs or excursions because of how wonderful it will be if guests are allowed to come and discover with us, and in doing so become more connected, feel more a part of everything we’re doing. If you just turn up and say I want to go diving, it feels a bit pedestrian, but we want to allow guests to come on a real adventure with us, to discover things that have been perhaps hidden for centuries.”
RSG has been hiring for roles across WAMA and Galaxea and expects to employ more than 250 people by 2026. This includes Sailing and Water Sports Instructors, Divemasters, Technicians and Dive Boat Captains, plus roles for those
entering the industry for the first time who wish to discover a new career at the highest level of service and standard. Successful candidates will have the opportunity to live at Turtle Bay, the brand-new sustainable community RSG created for employees and their families.
“We had around 4,500 applicants in just two weeks from all over the world. These were professional water sports enthusiasts who wanted to be part of what is an extraordinary opportunity to deliver unique experiences to the guests of some of the leading hotel brands in the world,” Rosanna says. “If you speak to some of the hotel operators, for them this is going to be the absolute jewel in their portfolio, so there’s an expectation on our quality of execution, but huge excitement amongst the team that they are going to have this quality of guest. So when we started looking at developing programs, whether they are cadet weeks or international parasailing competitions or yacht clubs, we realized it was a really wide level of experience and expertise we were looking for … and it hasn’t been a hard sell.”
RSG recently revealed an exciting partnership with The Ocean Race, born of a shared commitment to ocean health and a vision to drive the regeneration of life above and below water. The Ocean Race has provided the ultimate test for sailing teams since 1973. Known as ‘sailing's greatest roundthe-world challenge’, it is widely recognized as the pinnacle of achievement for sailors
across the world and has created legends of the sport throughout the years.
The partnership is intended to not only drive benefits for the natural environment but to help inspire the next generation of Saudi sailors, promoting a new sport to a Kingdom that has enjoyed a crucial and historic relationship with the sea for over 4,000 years.
Of course, when it comes to pristine environments such as that along the Red Sea coast, sustainability is a moving target, but RSG's enlightened philosophy means that it is all in good hands, with Rosanna concluding: “We’ve done everything we can to be sensitive and intelligent as a developer and we need to mirror that sensitivity and intelligence as an operator.” When can you take your first dive? As early as this May – it’s time to experience the Red Sea, not just visit it!
Both brands are owned by Red Sea Global and are the first subsidiary businesses announced since its mandate expanded last year
The Ocean Race has provided the ultimate test for sailing teams since 1973
THE ROAD TO RECOVERY HAS BEEN PAVED WITH URBAN DEVELOPMENTS, WITH THE WORLD ECONOMIC FORUM EXPECTING THE SHARE OF THE WORLD’S POPULATION LIVING IN CITIES TO RISE FROM THE CURRENT 55% TO 80% BY 2050. THIS RATE OF GROWTH UNDOUBTEDLY PUTS PRESSURE ON HEALTHCARE, HOUSING, GOVERNANCE, AND PUBLIC TRANSPORT. BUT EQUALLY UNDERSCORES THE IMPORTANCE OF SMART CITIES AND SMART INFRASTRUCTURE TO BIND THEM TOGETHER.
Each historic project is primed to drive economic diversification unlike any the world has seen before
Saudi Arabia is keeping abreast of these projections with its own proactive measures. The most notable developments in this arena are of course the iconic giga-projects taking shape across Saudi Arabia.
Each historic project is primed to drive economic diversification unlike any the world has seen before - driven by vital pillars of sustainability, health, luxury living, and smart mobility. The main objective, however, is to fuel economic growth and improve quality of life.
Against the backdrop of this advancement, we at Red Sea Global see our role accelerated even further toward pioneering cleaner, greener, and smarter mobility. And even more so with the Kingdom’s recent announcement to convert at least 15% of its public transport and 25% of goods transport to advanced mobility vehicles including autonomous (AVs) by 2030.
The roadmap for this journey is still unfolding. But, when successful, it would place Saudi Arabia as a major entity in the future generational transport category. When weighed against the backdrop of the gigaprojects, these targets make the Kingdom the proving grounds for new mobility and the advancement of AVs through development, regulation, and legislation. Red Sea Global, in particular, is willing and able to take on testing and development of electric vehicles, AVs, and other advanced mobility products from manufacturers, in synergy with the objectives of Saudi Vision 2030.
As we embarked on a journey to becoming the only developers in the world to achieve sustainable smart mobility across land, sea, and air (at the same time), we realized almost immediately that there is no one-size-fits-all approach – particularly as true zero-carbon mobility hasn’t yet been attempted at scale.
In terms of sustainable mobility at sea, the introduction of electric boats keeps us at the peak of maritime technology
As pioneers in this regard, much like our overarching destination development strategy, it was imperative that our mobility strategy also places people and planet at the center. Guided by this commitment, we are constantly scrutinizing and finetuning our smart destination goals to expertly cater to our different audiences, from guests to staff, while decarbonizing mobility in line with our wider ambitions to deliver 100% carbon-neutral operations across both our destinations, The Red Sea and Amaala.
Not only have the masterplans for this rollout already been established, but we have also cemented partnerships with some of the industry’s leading players. We have partnered with luxury electric vehicle manufacturers and bus manufacturers to deploy a next-generation fleet of zeroemission electric buses for employee transportation and luxury electric vehicles for guest mobility across The Red Sea. And we’ll soon take receipt of bespoke electric vehicles that will offer unparalleled luxury for guests, while helping us remain committed to our zero-carbon principles. Across the rest of the Kingdom, electric cars are already on the roads, with more and more charge points being installed, and the first electric buses starting operation in Jeddah earlier this year.
In terms of sustainable mobility at sea, the introduction of electric boats keeps us at the peak of maritime technology, while eliminating the fallout from fuel spills and an adverse environmental impact on the seascape. Renewable hydrogen energy will also be used across our marine technology as early as next year, as well as for our aircraft further down the line.
We are also evaluating futuristic and holistic solutions through our advanced air mobility program, in keeping with Vision 2030 objectives. Innovations in Electric Vertical Takeoff and Landing (eVTOL), and Electric Short Takeoff
and Landing (eSTOL) across The Red Sea and Amaala are cases in point of a complete ecosystem of connectivity along the west coast of Saudi Arabia.
Indeed, these milestones wouldn’t be possible without the supporting infrastructure. Our electric vehicle charging capabilities will be one of the largest-ever discrete deployments of its kind across the Kingdom, servicing a 28,000km2 resort. Our advanced infrastructure will support the creation of a skilled cadre of technicians who can repair and maintain both electric and hydrogen vehicles.
The exciting news is that we are not done yet. Well-coordinated efforts from our partners across the value chain – whether original equipment manufacturers (OEMs) or technology firms – will continue to drive us in the right direction. The door is also open for local, regional, and international innovators to join us in incubating and accelerating smarter transport solutions and rise to the forefront of sustainable mobility across all three modalities. This is an important step as we welcome the world to witness our remarkable destinations later this year.
Our advanced infrastructure will support the creation of a skilled cadre of technicians who can repair and maintain both electric and hydrogen vehicles
RED SEA GLOBAL (RSG) HAS ANNOUNCED A PARTNERSHIP WITH THE LEADING LONGEVITY CLINIC AND WELLNESS BRAND, CLINIQUE LA PRAIRIE. THE PARTNERSHIP INVOLVES THE DEVELOPMENT OF A HIGH-END 36,115M2 CLINIQUE LA PRAIRIE HEALTH RESORT WITHIN AMAALA, WHICH IS LOCATED ON SAUDI ARABIA’S NORTH-WESTERN COASTLINE. THE EXCLUSIVE RESORT WILL OFFER 13 VILLAS, AS WELL AS HOUSING 52 ROOMS AND SUITES.
“Clinique La Prairie’s world-renowned facilities and health and wellness experiences, set against Saudi Arabia’s extraordinary natural landscapes, will take our visitors on transformative personal journeys inspired by arts, wellness, and the purity of the Red Sea. The resort’s subtle beauty – a product of Islamic architecture and modern craftsmanship – will deliver a serene place in which to unwind, meditate and rejuvenate,” said John Pagano, Group CEO, Red Sea Global.
Clinique La Prairie’s approach to wellbeing prioritizes longevity. This is symbolized by the central ‘Longevity Plaza’ leading to four distinctive areas of the resort corresponding to each one of the property’s pillars – medical care, nutrition, movement and wellbeing. These sections will host a vast array of activities and facilities, including all the latest technologies developed over 90 years by Clinique La Prairie to enable clients to live a longer, healthier, and fuller life.
The resort also features a diagnostics lab, museum, beach club, workshop and training rooms, private dining space, and even a cooking school, ensuring visitors can embark on an inimitable journey of rejuvenation and self-discovery.
Landscaping around the property is vital to architect John Heah’s vision for the resort. Idyllic gardens are used to establish a sense of place and tranquillity and add to the connected journey for visitors.
Clinique La Prairie has a unique approach to wellbeing, combining leading preventative medicine, genetics and epigenetics with bespoke lifestyle and nutrition plans always grounded in the latest sciences. Using the CLP Longevity MethodTM, medical specialists and holistic experts will provide guests with highly personalized revitalizing, immuneboosting and transformative itineraries over one week or longer stays, to embrace health and life to its fullest potential.
The clinic’s experts will work to slow time, as well as restore visitors’ internal balance and remedy a wide range of conditions, including fatigue, anxiety, digestive disorders, insomnia, diabetes, and more. Cuttingedge science and ancient healing practices combine to offer holistic practices.
Clinique La Prairie will offer synergistic treatments to rejuvenate inside and out. The medical pillar will include advanced diagnostics lab and radiology, physio, neuroscience, dermo, aesthetics, and dentistry. On the wellbeing side, the destination will provide a cryo-chamber, hyperbaric suites, IV infusions and a series of next-generation therapies to be unveiled, all of which contribute to Amaala’s standing as a distinctive wellness destination.
Sustainability is a cornerstone of Amaala, with the entire destination set to be powered
by 100% renewable energy. Respect for flora and fauna also runs through every aspect of the resort’s design. For instance, Amaala’s buildings have been brought around 100 meters back from the coastline to avoid interference with the natural habitat of the Red Sea’s fragile turtle populations. Lighting is also carefully used to protect the night sky and limit the impact of artificial light on wildlife.
Simone Gibertoni, CEO of Clinique La Prairie, stated: “At Amaala, we are creating the most important health and longevity-focused resort ever developed. We’re delighted to be building our very first full-scale destination in such an extraordinary setting and to help bring Red Sea Global’s vision of regenerative, ultra-luxury tourism to life.”
Phase one of the destination is well underway and expects to welcome its first guests in 2024. It will consist of eight resorts offering upwards of 1,300 hotel keys.
Upon completion, Amaala will be home to more than 3,000 hotel rooms across 25 hotels, and approximately 900 luxury residential villas, apartments, and estate homes, alongside high-end retail establishments, fine dining, wellness, and recreational facilities.
ROSEWOOD HOTELS & RESORTS®, A GLOBAL LEADER IN LUXURY TRAVEL AND LIFESTYLE EXPERIENCES, HAS BEEN SELECTED BY RED SEA GLOBAL (RSG) TO MANAGE ROSEWOOD AMAALA IN ONE OF THE WORLD’S MOST PRISTINE ENVIRONMENTS, THE RED SEA REGION OF SAUDI ARABIA.
An area considered to be at the center of the world’s most ambitious regenerative tourism projects, the Red Sea is situated along the country’s west coast and is home to some of the most diverse and delicate natural environments.
Rosewood Amaala will be part of RSG’s Amaala destination, an integrated wellness haven.
Rosewood Hotels & Resorts has shown a considerable commitment to bringing affluential explorers to this region as Rosewood Amaala joins the brand’s expansive pipeline in the Middle East.
Rosewood Hotels & Resorts expands further into this stunning stretch of coastline with a resort focused on sustainability and wellness
The property has been crafted at every level to prioritize longevity
The resort will explore what it truly means to be regenerative, with unique experiences that weave together wellness and sustainability - an embodiment of RSG’s understanding that the future of hospitality is rooted in both people and the planet.
Where ocean and land meet, Rosewood Amaala will be surrounded by the world's fourth-largest reef and the scenic Hijazi mountains. RSG is aiming to not only protect the environment but to also enhance the natural ecosystems actively through regeneration and destination development. Rosewood Amaala will focus on the wellbeing of its guests, the community, and the native flora and fauna while recognizing the integral connections between the three.
Rosewood Hotels & Resort’s, guiding philosophy, A Sense of Place®, will be represented in every detail of the property’s 110 well-appointed guest rooms and suites, and its luxury 25 Rosewood Residences.
Designed by renowned architecture firm, Antonio Citterio Patricia Viel (ACPV Architects), the inspiration of the design aims to go beyond enhancing to implementing a spectacular landscape for guests to enjoy. The property has been crafted at every level to prioritize longevity, while also creating a physical structure that will foster an environment of wellness and tranquillity.
The focal point of the Resort’s wellness offering is the Asaya Spa
Sustainability will be at the cornerstone of the property’s entire design and the larger Amaala development has set meaningful targets toward zero impact. The entire destination will be powered by 100% renewable energy and aims to have a zero-carbon footprint, with plans to send zero waste to landfill. Additionally, the endangered Hawksbill and Green Turtles have many nesting sites around the Rosewood Amaala beaches, meaning all construction and design work has been centered around ensuring the turtles are left uninterrupted. For instance, no construction will take place around the nesting areas, and the lighting strategies have been designed to ensure no bright lights shine in the area to avoid disruption.
“We are deeply honored to partner with Red Sea Global on Rosewood Amaala and work together to offer a more regenerative model of hospitality for future generations,” says Sonia Cheng, Chief Executive Officer at Rosewood Hotel Group. “Rosewood’s values of prioritizing both people and planet through impactful offerings connects seamlessly with the development’s larger vision, and we look forward to embracing our role of providing a wellness oasis nestled within this ambitious project.”
From the moment guests enter the resort, they will be immersed in a world of contrasts. Hidden amongst the verdant green landscapes and the drama of the Red Sea coast, a timeless architecture immerges to delight and inspire. The property will offer an array of distinctive culinary experiences, including fine dining, casual eateries and beachinspired club lounges, all taking advantage of the Red Sea views. To protect the precious coral reefs that wrap around the resort, the property will provide two rock pools, allowing guests safe access to the water and sand.
Families can enjoy the programs available at the resort’s Rosewood Explorer’s Club, which aims to curate meaningful child-friendly experiences with the hopes of inspiring the next generation of conscious travelers.
The focal point of the Resort’s wellness offering is the Asaya Spa. The Spa is discretely hidden away amongst the rolling landscape, providing a sanctuary for meditation, tranquillity, and wellbeing. Complete with private treatment pavilions set around a protected green oasis, this refuge will embody Asaya’s commitment to creating thoughtfully designed spaces where guests can relax and rejuvenate.
John Pagano, Group CEO of Red Sea Global said: “We are truly proud to reveal this partnership with Rosewood Hotels & Resorts - an iconic and world-renowned brand that shares our values in protecting people and planet, and belief in the potential of tourism as a force for good. Rosewood Amaala has been meticulously designed to seamlessly integrate indoor and outdoor living while offering guests a level of privacy and exclusivity often found in an all-villa resort. Together, we want to create a lifestyle oasis for our guests that aims to welcome a regenerative era of travel, while shining a positive light on this diverse corner of the globe.”
Supporting Rosewood’s goal of thoughtful expansion that leaves guests and communities with a measurable positive impact, this partnership is a truly organic way for Rosewood’s pipeline to grow. Rosewood Amaala joins the brand’s strong pipeline of projects set to open in the Middle East, including Rosewood Doha (2023), Rosewood Riyadh (2025) and Rosewood Red Sea (Future Opening.)
Rosewood Amaala will be surrounded by the world's fourth-largest reef and the scenic Hijazi mountains
EXPLORE THE SPECTACULAR LANDSCAPES AND UNIQUE EVENTS AND FESTIVALS AVAILABLE YEAR-ROUND IN ALULA - A YEAR FULL OF ART, WELLNESS, HERITAGE, ADVENTURE, SPORTS, AND MUSIC. THESE ARE JUST A FEW THAT YOU WILL WANT TO ATTEND THROUGHOUT 2023.
ALULA SKIES FESTIVAL
26 April – 13 May
50 colorful balloons will fly high over the UNESCO World Heritage Site of Hegra. Together with the balloons, there will be a number of immersive events honoring the majestic ancient desert and the heavens above, such as elevated stargazing experiences and much more.
EXTREME ADVENTURE ALULA
7 June – 10 June
Extreme Adventure AlUla presents a series of physical challenges and hurdles to maximize the incredible surrounding landscapes of AlUla. In a high adrenaline and high heat setting, try abseiling, hiking, cycling, dune buggies, rock climbing, and other activities that form a part of AlUla's DNA.
SUMMER IN ALULA
1 July – 1 September
Summer has always been a unique season in AlUla, with both locals and visitors seeking sanctuary in the luscious AlUla Oasis. As the heat rises across the Arabian Peninsula, AlUla's green oasis grows fruits, provides shade, and serves as a place of leisure and relaxation, becoming a must-visit destination of the Arabian Peninsula.
AZIMUTH FESTIVAL
22 September – 25 September
Azimuth returns to AlUla after a hugely successful 2022 edition that featured DJ Snake, Parov Stellar, BKR and many more regional and international DJs. This music celebration, which will take place once again over the Saudi National Day Holiday, will feature a combination of music, art and more, all on a one-of-a-kind Sand Floor.
EID AL-ADHA
8 July – 13 July
AlUla is a wonderful setting to spend the Eid Al-Adha holiday, surrounded by breathtakingly spectacular natural surroundings, engaging history and culture, and innovative dining concepts. So why not do something different this Eid, from exploring Hegra to trying your hand at rock climbing?
ALULA WELLNESS FESTIVAL
20 October – 5 November
This festival, which brings the finest of the worlds of health, recuperation and relaxation to AlUla, is the largest wellness event in the region. The Five Senses Sanctuary, the flagship event, will return with acclaimed practitioners, delivering yoga, meditation, fascinating talks and fitness routines in the gorgeous surroundings of the oasis.
ANCIENT KINGDOMS FESTIVALS
17 November – 3 December
Explore the relationship between the three interrelated ancient oases of Northwest Arabia - AlUla, Khaybar, and Tayma - in this second edition of the Ancient Kingdoms Festival. Increasingly immersive experiences and dazzling events will highlight the historic and natural settings of these timeless landsca
TO FIND OUT MORE, VISIT WWW.EXPERIENCEALULA.COM/EN/ALULA-MOMENTS
AlUla is a wonderful setting to spend the Eid Al-Adha holiday
However, the country's notable and swift arrival into the film industry has seen AlUla become an influential presence at nearly all major festivals, with large investments having been made to attract international productions, establish infrastructure, and create a fully-fledged moviemaking hub where there was previously no film industry whatsoever. Things have certainly changed. Indeed, history will be made later this year, on 23 May, when the first major Hollywood movie to shoot in AlUla is released. Kandahar, starring Gerard Butler, is not only the first big-budget movie to arrive in the
Kingdom since it opened its doors in 2018, but it was also the first to be shot entirely in Saudi Arabia, with much of it taking place in AlUla. The plot revolves around Tom Harris (Butler), an undercover CIA operative, who is stuck deep in hostile territory in Afghanistan. When an intelligence leak exposes his identity and mission, he must fight his way out, alongside his Afghan translator, to an extraction point in Kandahar. Around 18 months ago, there was a lot of vision and determination, but now there is tangible traction on the ground. And that
should come as no surprise. The location is spectacular. Nevertheless, in reality, the emphasis is on developing the creative business around the screen sector. It is impossible to establish a creative enterprise based solely on outdoor locations. Thus there is now a built-in environment, similar to studios. Even more crucial is the development of below-the-line workers. A studio facility can be built relatively fast, but personnel, especially skilled crew, takes years to establish. This is obviously ongoing, but will ultimately mean that AlUla will not be totally dependent on flying crew in.
There are plenty of projects in the pipeline, not only from international filmmakers but also from potential Middle Eastern movies, which are now looking at AlUla with fresh eyes and genuine enthusiasm. It’s so assessable too, with direct flights from Dubai, Paris, Cairo and Amman, but these are not every day
and not always both ways. And naturally, if you have a crew of, say, 180, then you could lose 180 days, so there are still challenges as the industry moves forward. Nevertheless, because AlUla is such a fabulous and welcoming location with excellent facilities, to quote one famous movie line, “people will come”.
A studio facility can be built relatively fast, but personnel, especially skilled crew, takes years to establish
SAUDI CONSTRUCTION AND UTILITY SERVICES COMPANY KEIR INTERNATIONAL HAS ANNOUNCED THAT IT HAS SECURED A SAR
68.91 MILLION ($18.36 MILLION) CONTRACT FOR QIDDIYA WATER THEME PARK PROJECT.
The scope of works includes engineering, design, electrical, communications, civil and electromechanical works, the company said in a statement to the Saudi stock exchange. The Qiddiya-Keir agreement is the latest in a string of agreements for the entertainment gigaproject. Dewan, an architectural, engineering, and planning firm, was confirmed as the principal design consultant for the Qiddiya destination in April 2022. Dewan stated that it had completed the design and was overseeing the physical building of the property. The Qiddiya water park is part of the overall giga-project and is budgeted to cost in the region of $750 million.
The Qiddiya-Keir agreement is the latest in a string of agreements
NEOM HAS BEEN NAMED AS THE MOST PREFERRED GIGA PROJECT TO BUY A HOME AMONG SAUDI BUYERS AND GCC-BASED HIGH-NET-WORTH INDIVIDUALS (HNWI), ACCORDING TO GLOBAL PROPERTY CONSULTANT KNIGHT FRANK’S FLAGSHIP 2023 SAUDI REPORT.
Knight Frank has found that NEOM is the most preferred giga project among Saudi homebuyers, while GCC-based buyers are also eyeing the new Saudi supercity.
Faisal Durrani, Partner - Head of Middle East Research explained: “For the second consecutive year running, NEOM is being viewed by Saudis as the Kingdom’s ‘crown jewel’.” The rest of the giga projects ‘popularity’ league table has seen a significant shakeup. Last year, The Red Sea Project and Diriyah Gate were positioned in second and third place, respectively. For 2023, Jeddah Central (19%) and King Salman Park (10%) are now the new favorite home purchase targets, behind NEOM, says Knight Frank. Durrani continued: “The Red Sea Project
has slipped to fifth place and this is most likely due to the fact that it is among one of the most advanced giga projects, in terms of its development - it is increasingly clear that it is a luxury holiday destination, with an emerging high-end second homes market. Similarly, Diriyah Gate, which fell to sixth place overall, is also being positioned as a high-end residential destination.
“With average home prices rising exponentially over the last two years - 54% for apartments and 32% for villas in Riyadh - households are being forced into a holding pattern while they save increasingly larger deposits and at the same time contend with rising interest rates.
It is perhaps unsurprising to see demand pivoting to those projects that are perceived
to be more affordable as well as those which have been recently announced or have shared development updates in recent months.
“Positively for giga project developers, however, the proportion of those keen on acquiring a home in any of the new Saudi cities of the future remains virtually unchanged on last year at 86%, with up to two-thirds willing to spend up to SAR 1.5 million. And Al-Ula has the distinction of attracting the biggest spenders, with the historical city attracting the largest proportion of would-be purchasers willing to spend upwards of SAR 5.5 million”.
For 2023, Jeddah Central (19%) and King Salman Park (10%) are now the new favorite home purchase targets, behind NEOM
“Households are being forced into a holding pattern while they save increasingly larger deposits”
ATKINS, A MEMBER OF THE SNC-LAVALIN GROUP, HAS BEEN APPOINTED AS A DELIVERY PARTNER ORGANIZATION FOR THE LINE AT NEOM IN THE KINGDOM OF SAUDI ARABIA. A CIVILIZATIONAL REVOLUTION THAT WILL HAVE NO ROADS, CARS OR CARBON EMISSIONS, THE LINE IS SET TO PROVIDE AN UNPRECEDENTED URBAN LIVING EXPERIENCE.
Alinear development, THE LINE, once completed, will be 170 kilometers long and only 200 meters wide; a cognitive city run on 100% clean energy. It will eventually accommodate nine million residents and will be built on a land area of 34 square kilometers - a footprint unheard of compared to other cities of similar capacity. Designed around nature rather than over it, THE LINE will be surrounded by large world-class protected areas as 95% of the surrounding NEOM region will be protected for conservation.
Atkins has been awarded a five-year contract under a framework agreement for consultancy services on THE LINE. In collaboration with NEOM and other Delivery Partner organizations, Atkins will provide project and construction management consultancy services for the
design, procurement, construction, testing and commissioning of the project, together with the management of the critical interfaces that the linear city shares with adjacent NEOM projects and logistics. The project has adopted a highly collaborative delivery model in response to its scale, complexity, supply chain and requirements for innovation.
“THE LINE is a truly ground-breaking, world-first project and we are proud to have the opportunity to bring our global engineering, digital and net zero expertise to help create a lasting legacy for the Kingdom and its people,” said Philip Hoare, President, Atkins. “As a Delivery Partner organization, we will work closely with NEOM and our
partners to seamlessly connect people, data and technology to drive innovation, value, efficiency and certainty on the project. Our combined intent is to radically transform the way major infrastructure projects are delivered and THE LINE, with its vision and complexity, provides a great opportunity to demonstrate what our industry can achieve.”
THE LINE offers a new approach to urban design. The idea of layering city functions vertically while giving people the possibility of moving seamlessly in three dimensions (up, down or across) to access them is a concept referred to as ‘Zero Gravity Urbanism’. The development’s infrastructure will be embedded with sustainable smart technology containing essential utilities and transportation services, generating car-free communities and public realms.
Atkins has been awarded a fiveyear contract under a framework agreement for consultancy services on THE LINE
“With over 50 years’ presence in the Middle East, Atkins has played a key role in supporting the region’s transformation by delivering some of its most iconic and complex projects,” said Campbell Gray, Chief Executive Officer, Middle East & Africa, Atkins. “Saudi Arabia is one of the world’s most dynamic growth markets and we are committed to supporting the country’s ambitions through our global engineering expertise, our in-depth local knowledge, and our investment in the Kingdom’s future talent. As a Delivery Partner organization, we will work closely with NEOM to drive value and efficiency by adopting innovative technologies and world-class sustainability standards.”
Globally, SNC-Lavalin has developed the ‘Engineering Net Zero’ (ENZ) program, which focuses on leading the engineering industry to achieve Net Zero Carbon as rapidly as
possible by helping clients manage climate risks and build climate resilience. Through its consulting, advisory and environmental services, the company is also helping clients to unlock project value and transform outcomes by adopting advanced real-time data analytics, machine learning and AI, to enhance prioritization of tasks, support earlier decision making and enhance collaboration.
With a steadfast commitment to supporting Saudi’s economic growth, Atkins has expanded its local presence in the Kingdom with regional offices in Riyadh, Jeddah, Al Khobar and AlUla, supporting clients in buildings and places, transportation, energy and water sectors. Some of the Company’s key projects in Saudi Arabia include Diriyah Gate, Six Flags Qiddiya theme park, Riyadh Metro, and King Abdulaziz International Airport.
The St. Regis Red Sea Resort, located on a pristine private island, offers a rare vision of exquisite living. The destination, created from one of the world's lesser-known natural treasures, ingeniously combines the brand's innovative spirit, astonishing style and customized service with a progressive new benchmark for sustainable development.
Moreover, it is now possible to see how all of this is coming together thanks to the very first interior images of the project being released, as The St. Regis Red Sea Resort gears up to welcome its first guests.
Marking the brand’s introduction into Saudi Arabia as part of its continual growth in the Middle East, The St. Regis Red Sea Resort is reported to feature 90 overwater and beachfront villas, three signature restaurants, each with a unique concept, an outdoor pool, a high-tech fitness center, a spa, and a children’s club. Furthermore, every stay is enhanced by the celebrated St. Regis Butler service, which is designed to transcend the ordinary.
There are multiple room categories –one, two, three, and four bedrooms - including a Coral Villa Sea View and Coral Villa Sunset View, each with round bathtubs facing the stunning vista outside. The Dunne Villa Sea View and Dunne Villa Sunset View offer bright, airy rooms with large floor-to-ceiling windows.
The location of The St. Regis Red Sea Resort provides the perfect environment for guests to chill out and soak in tailored services and innovative designs. This is certainly apparent in the new images, which showcase a modern, elegant aesthetic with beige, creams, and white.
Indeed, this luxury destination is creatively blending parts of the natural surroundings into its own inimitable style with, for instance, the restful bedrooms featuring shimmering blue accents that appear to be inspired by the dazzling Red Sea.
There’s not much of a wait before guests can visit The St. Regis Red Sea Resort either, as it will be one of the three first resorts to open to the public in May of this year. What’s more, it looks as if it will reach a level of pleasure beyond expectation that the whole family can enjoy. Some temptations are too great to ignore!
The St. Regis Red Sea Resort is reported to feature 90 overwater and beachfront villas
Creatively blending parts of the natural surroundings into its own inimitable style
There is no doubt that effective design can have a tangible and far-reaching impact on a retail business, and at the Al Bustan store in Abha, altavia.odg has set a new benchmark for the industry, creating a destination that provides a complete sensory experience for customers.
Al Bustan Company is a pioneer in the roasting and trading of coffee, and one of the largest producers of roasted seeds, in the Kingdom of Saudi Arabia. The brand, known for the quality of its products, innovation, and creativity, approached the design team at altavia. odg with the goal of rebranding and upscaling its store. altavia.odg responded with a distinctive, aesthetically pleasing, and experiential retail space.
The store is divided into three primary categories: chocolate, nuts, and coffee, with gifting and personalization options that align with the standards of premium stores.
altavia.odg's retail design team went above and beyond to ensure that the store was not only visually distinct from a traditional nuts store, but also that the overall store design was as adaptable as possible. The furniture and design, for instance, allow for cross-category interchangeability, making it simple and straightforward to change elements and price tags.
The nuts counter, which combines the benefits of self-service and serveover solutions, is one of the store's distinguishing features, allowing for counter cross-merchandising, and thus making the shopping experience more fluid and efficient.
Refusing to settle for ‘things as they are’, altavia.odg’s innovative retail design means that customers can now enjoy a store infused with fresh, new energy, helping to take its client’s business to the next level. Indeed, the Al Bustan store has been a huge success, with the company planning to roll out new stores across Saudi Arabia.
This project demonstrates how retail design can elevate a brand and make a store into a destination, allowing retailers to build a distinct and memorable customer experience by focusing on the user and maximizing design agility and responsiveness, resulting in everything and anything except the ordinary.
altavia.odg responded with a distinctive, aesthetically pleasing, and experiential retail space
The nuts counter, which combines the benefits of self-service and serve-over solutions, is one of the store's distinguishing features
Whether it is F&B, corporate, health and fitness or retail premises, i2D Interiors has the perfect solution for your precise requirements, providing stylish yet functional designs with quality and efficient fit-out processes.
With a comprehensive range of services, including furniture, joinery and MEP works, i2D Interiors offer unparalleled expertize in delivering bespoke, client-centric workspace solutions that exceed expectations. Indeed, with an impressive portfolio of successfully completed projects across diverse verticals, the firm specializes in translating client needs into efficient and viable spaces.
Committed to being the number one interior turnkey fit-out solutions provider in the MENA region, i2D Interiors collaborates closely with its clients to understand all of their individual needs and goals, believing that the better the firm understands the client’s business, the better the results.
This allows it to strive to provide the best project delivery possible and, regardless of the age or location of the building, its innovative design and fit-out processes will maximize the use of the space.
Put simply, i2D Interiors can provide a turnkey project that is completed on time, to budget, and in line with the client’s vision.
i2D Interiors can provide a turnkey project that is completed on time, to budget, and in line with the client’s vision
With Saudi Arabia's interior fit-out industry continuing to expand rapidly, i2D Interiors recently took the decision to expand its own business operations in KSA to cater to the ever-growing demand fuelled by visitors who wish to go and see treasured monuments and take pilgrimages throughout the Kingdom.
With higher investments in the sector and advancements in designer products and service equipment, the Saudi Arabian interior fit-out market is set to experience exponential growth in the upcoming years. With this in mind, you are invited to join i2D Interiors on its exciting journey in the Saudi marketplace and experience the rewards of unparalleled expertise and innovative solutions.
i2D Interiors - your trusted partner in bespoke workspace solutions across the Kingdom of Saudi Arabia.
i2D Interiors collaborates closely with its clients to understand all of their individual needs and goalsFALLA, AL ZAHIYA CITY CENTRE BO'S COFFEE, BURJUMAN MITTS & TRAYS, DUBAI HILLS MALL
There is no doubt that effective design can have a tangible and far-reaching impact on a retail business, and at the Al Bustan store in Abha, altavia.odg has set a new benchmark for the industry, creating a destination that provides a complete sensory experience for customers.
Industry leaders in architecture, design, facilities and HR management gathered to talk about the complex relationship between the built environment and wellbeing throughout the region.
The panel, entitled ‘The Power of Place: Uncovering the Link between Environment and Wellbeing’ examined the influence of architects, designers, HR managers and personal habits on our overall welfare.
The panel featured Laila Al Yousuf from SAY Studio, Scott Armstrong from mentl, Nuno Teixera from Bluehaus Group, Emma Davies from Masafi, Engr. John-Aziz Maalouf from Clemenceau Medical Center, Sanjay Trisal from Fakeeh University Hospital, UAE, and Marina Mrdjen from Inteliers as the moderator.
Laila Al Yousuf, Design Director & Partner at SAY Studio, discussed the importance of wellness and company culture in various environments, particularly post-pandemic. She emphasized the importance of taking time during the briefing and concept development stages of a project to understand how a space will function and meet the needs of the people using it: "The briefing process may span just two or three weeks, but its effects can be felt for five to 10 years. To truly grasp its functioning, it's crucial to have a comprehensive understanding of the users' needs within the space and how to optimize their experience compared to their previous environment."
Herman Miller’s Health and Wellbeing Summit gathered key stakeholders to discuss the intersection of environment, health, and workplace wellbeing.
Laila Al Yousuf: The importance of in-depth briefing stages
She shared her experience working on the first WELL Platinum project in the region, PwC, and how it impacted employees' lives: “The WELL aspect takes into consideration nutritional values, access to water, and active furnishings within a space, offering a holistic approach to an individual's wellbeing, from their mind and body to their interactions with others and the community. This comprehensive focus then extends into their personal lives, fostering a sense of balance and wellness.”
Al Yousuf emphasized that when companies invest in their employees’ wellbeing, it sends a powerful message that they are valued and respected as individuals.
Sanjay Trisal, Chief Human Resources Officer at Fakeeh University Hospital, UAE, highlighted the significance of the workplace environment, stating: "For me, some key takeaways include recognizing the importance of wellness and wellbeing, not just in isolation but also in connection with the facilities we work in."
On the subject of mental wellbeing, Sanjay noted: "Sometimes, mental wellbeing can be a taboo topic depending on the cultures you work with. Not everyone comes forward if they face an issue, so we have to ensure that there are both formal and informal ways of encouraging people to step forward and address the issues they face regarding their mental wellbeing."
Discussing the FUH’s design, Sanjay said: "Our atrium facility features a cafe, a restaurant, and extensive open spaces, including a piano for anyone to play. Patients, their families, and employees can visit the atrium to unwind and alleviate stress. The atrium boasts a green wall with real plants, which, combined with the music, creates a soothing atmosphere. Open spaces naturally have a calming effect."
By concentrating on the four pillars of wellbeing and incorporating them into facility design, Sanjay Trisal believes that organizations can cultivate a healthier and more productive work environment for their employees.
Scott Armstrong, CEO & Founder of mentl, emphasized that employee wellbeing should be integrated into the entire design process:
"Employee wellbeing isn't something off on the side; it actually needs to be designed into the whole process now."
Armstrong cited studies showing that engaged employees can increase productivity and profitability by 8-20%. However, he also highlighted the risks of disengagement: "Here in the UAE, according to Gallup’s latest study, we're losing $1.175 million an hour through disengaged employees." He argued that investing in wellbeing can yield significant returns: "For every dollar we invest in this space of wellbeing, you get $4 back."
He also highlighted the connection between well-designed spaces and company success: "If we are designing spaces and offices that reflect the company culture and values, amplifying them, then productivity science tells us the benefits of this approach lead to increased engagement and ultimately more revenue."
Emma Davies, Chief People and Culture Excellence Officer at Masafi, emphasized the importance of listening to people when designing workspaces, as it leads to a more inclusive environment. "Your culture is what you live and breathe, and how you
"Sometimes, mental wellbeing can be a taboo topic depending on the cultures you work with”
are. If you've got an awful office, I do think it has a really detrimental effect on your culture. Actually, if you have people in dark, enclosed spaces and wonder why you're not getting creativity, there's so much research around why that doesn't work."
Davies shared her experience of removing physical barriers, like glass partitions, to promote communication between employees. She mentioned an ‘Inspiration Station’ designed with input from employees, which has resulted in increased interaction and idea-sharing across departments. "We started listening to people. We made it better for people to come to work and made it a better place to be."
For Davies, an open-door policy is more about approachability and genuine listening than physical spaces: "Policy isn't about doors. It's about being and feeling and listening to your people." She believes that office design should prioritize employees' working styles and preferences rather than job titles and should involve continuous feedback to ensure everyone feels heard and valued.
Engr. John-Aziz Maalouf, Director of Facility & Clinical Engineering at Clemenceau Medical Centre, discussed the importance of designing spaces for both patients and staff in a hospital setting, explaining that even small changes, such as creating staff pantries, can have a significant impact on wellbeing. "The good thing is what we've done here very well are the patients' space and the staff pantries. I mean this was a very small but very significant aspect of the design," he added.
John shared an anecdote about an impromptu decision to create an open nurse station, which improved the flow and feeling of comfort in the space. "You walk into the
lobby, you have natural light, and the nurse station is on your right. You might as well just have a completely open space. So, one big central station that can oversee most patient areas and then little places to touch base on the side. So that was one of the best decisions we made," he concluded.
By incorporating mental health and wellbeing into the design process, JohnAziz Maalouf believes that organizations can create spaces that encourage better communication, collaboration and overall employee satisfaction.
Nuno Teixera: Designing Spaces for People and
Nuno Teixera, Head of Architecture at Bluehaus Group, shared his insights on the importance of designing spaces that cater to the needs of the people who use them. He emphasized that input from various perspectives, such as HR and facilities operators, is essential in the design process.
Teixera explained the importance of understanding a company's culture and vision when designing spaces: "More and more talking with the client is fundamental to understand not only the company culture but also the people." He provided an example of a project in Kuwait where they spent four months interviewing stakeholders, students, and staff to align the design with the company's vision and the users' needs.
He stressed the significance of promoting social interaction in workspaces: "You spend most of your day at work, so it's important that you also know people because you're a social being." Teixera described creating open spaces with no corridors, designing a large staircase to encourage movement, and fostering a sense of community within the building.
Teixera also highlighted the importance of natural light and acoustics in creating a comfortable environment: "It's a combination between the performance of light and also moods of light.
Peace and quiet are important." He emphasized that these factors contribute to both the performance and mood of the people using the space.
Herman Miller workspace solutions: A designer's day of discovery
As part of the Herman Miller Health & Wellbeing Summit 2023, six interior designers from Dubai-based studiosVince Palapal from Broadway Interiors, Nemanja Ribic from Bluehaus Group, Noura Khater from Swiss Bureau Interior Design, Ibrahim Alamassi from EHS, Regina Mathew from Allen Architecture Interiors Design, and Emanuel Marreiros from Summertown Interiors - spent a full day exploring Herman Miller's latest workspace solutions at their office.
This immersive experience allowed them to understand the impact of different settings on productivity and comfort in modern workplaces while providing valuable user feedback. The day kicked off with breakfast followed by the above-mentioned panel discussion. The designers then worked from various locations within the office, experiencing firsthand the benefits of well-designed workspaces.
A ‘lunch and learn’ session with Herman Miller’s team offered insights into health, wellbeing and best practices for creating healthier spaces. Afterward, they continued to explore different environments within the office.
The day wrapped up with a sound healing session, emphasizing the importance of wellbeing, and offering a chance to reflect on the day's experiences.
“If you've got an awful office, I do think it has a real detrimental effect on your culture”
altavia.odg responded with a distinctive, aesthetically pleasing, and experiential retail space
English designer Thomas Heatherwick’s studio, which has a team of around 200 problemsolving designers dedicated to making the physical world around us better for everyone, has been tasked with conceiving the Jeddah Central Museum, which will be situated in a former desalination plant alongside the Red Sea.
Heatherwick will turn the desalination plant into a souk for artisans as part of a new waterfront neighborhood focused on art and craftsmanship. Its main turbine hall will be converted into a dramatic exhibition space, with the inside of the building designed to retain the site's industrial feel.
The museum will play an important role in the city's transition from a fossil-fuel-based economy to an economy based on creativity, helping to unleash the potential of its young population.
SK-Design, a leading interior architecture and FF&E studio, has announced the launch of its latest service, ‘Showroom Interior Design’. The goal of this service is to make great showroom experiences that match the brand and vision of the client.
The team at SK-Design has worked hard to come up with new designs that show off their skills and knowledge. The interior design service for showrooms is very flexible, making sure that each client's unique ideas are brought to life with care and precision. The showroom interior design service started with extensive research on showrooms worldwide, from large furniture chains to boutique shops all over Europe and North America. Through this research, the team was also able to find common trends in the industry, which helped them come up with something unique for its clients in Saudi Arabia.
The Showroom Interior Design service started with extensive research on showrooms worldwide
