MICE Summer edition

In the center of Hollands own Hollywood, Hilversum, you’ll find a unique, characteristic venue for your next business event: Gooiland Events & Hotel. Build in 1936 in the style of ‘Het Nieuwe Bouwen’ and with sustainability in mind, the light and green elements in this building adds character to any event. Gooiland specializes in organizing business events and offers multifunctional spaces, including a spacious theater and an exhibition floor. Hilversum Central Station and over 1.400 parking spots can be found at walking distance, which makes Gooiland the ideal location for your next (multi-day) event.

Interested in a tour of the venue? An enthusiastic team would love to show you around and show you the possibilities for your next business event.

035-7440115 | events@gooiland.nl | Gooilandevents.nl

- Event venue in the middle of the Netherlands;

- Modern, characteristic monument;

- For business events from 100 up to 1.500 guests;

- Ideal for (multi-day) conferences, trade fairs and business events;

- Beautiful atmospheric spaces, including a characteristic theater and an exhibition floor;Different subareas for meetings and break-out sessions;

- Our own Gooiland Hotel;

- Everything under one roof: your event, vital catering and a hotel stay.

Congresses | Conferences | Fairs | Business events | Product presentations | Seminars

Gooilandevents.nl

on tour Make it Malta

Malta is a sunny delight for MICE. It is a nearby destination full of sun, fun activities and professionalism. We taste great food, drive Tuk-tuks over Gozo and enjoy great views. Loving it...

COLOPHON

Editor-in-chief

Tijn Kramer tijn.kramer@travmedia.nl

Editors Belgium & The Netherlands: Arjen Lutgendorff, Sharon Evers, Dylan Cinjee, Bart Matthijs, Jan Peeters, Theo de Reus, Rahanna van Stapele, Mariska Kesteloo (columnist).

Latests news on sustainable trends

Every issue we welcome all sustainable news, to highlight those partners that get involved to go greener. A must read update for all that want to know about the no 1 hot topic of our industry.

Tapas

We all know the charms of Spain. In the south there are the classical destinations on land and by the sea. We went to Malaga to hear the latest news and inspire you with some fun tips..

Press relases and info: info@micebenelux.com

TRAVelMEDIA

MICE Benelux. Arendstraat 33A, 1223 RE, Hilversum. www.micebenelux.com

Design: Iris Beenen

Publishers: Tom van Apeldoorn T.J. van Apeldoorn

Sales & Marketing: Sales and information about advertising, etc. danielle@travmedia.nl (0031-35-6728855), dennis.ebbers@travmedia.nl (0031-35-6728852),

MICE BENELUX is a TRAVelMEDIA publication.

SUBSCRIPTION:: 29 euro per year

Year 18, issue 2

Curaçao Marriott, a perfect oceanfront venue

This 5 star luxury resort is the place to be, tranquil, elegant, vibrant and centrally located, just 15 minutes from the airport, 5 minutes from the capital of Willemstad and opposite the WTC. It offers an ideal backdrop for any kind of event, including corporate incentives, conferences, exhibitions, and retreats. The beach is right in front with easy access to the crystal blue waters of Curaçao.

Events spaces & rooms

Our iconic resort offers outstanding dedicated, on-site event planners and 328 modern guest rooms and eight luxurious suites with ample workspace and a laptop safe. With 12,000 square feet of meeting spaces, our beachfront resort is ready to welcome you and your next group or event into paradise. An array of outdoor spaces are available for meetings, events, weddings and special occasions, each with individual character and enhanced by impeccable Marriott service.

Royal Ballroom

We host small to large groups up to 800 guests, 13 flexible outdoor and indoor event venues, many with stunning ocean views. Our most modern meeting space, the Royal Ballroom, is the perfect space to plan ballroom weddings, conferences, banquets and more. It is sectionable to suit any event size. It is connected with our precious and lush Royal Plaza area, the perfect setup for an outdoor event or reception.

4 Dining concepts

Once you enter Curaçao Marriott Beach Resort, the first thing you’ll notice is the open-air lobby, and the spacious lounge overlooking the ocean. Here you’ll find the lively cocktail bar, the Zala Gastro Lounge and the Izakaya Sushi Bar. On the ground level, you can have a fancy dinner at Çspice restaurant, work out in our state of the art fitness centre or take a swim in one of the 2 pools.Enjoy food and beverage

service by the pools or choose to go for a drink, snack or full meal at the Salty Iguana Ocean Grill. Other hotel amenities include a kids club, diveshop and activity centre. There’s also a special walking and running path.

Bonvoy Marriott

The Bonvoy Marriott Loyalty Program is a must for frequent travellers. Members are offered plenty of interesting bonuses with discounts and specials at 7,000 hotels and resorts in 131 countries.

Come visit us for an unforgettable event in ultimate luxury in Curaçao.

marriott.com/curpb

Tijn Kramer, Editor-in-Chief MICE Benelux

Summer has arrived and the MICE world has a little rest before it all erupts again in September. Well, rest? If I understand correctly there is so much to do that MICE specialists have been and still are busier than ever. What a privilege! In the meantime, there are all kinds of things that require attention. Sustainability is actually paramount. We are writing more and more about it in MICE Benelux and will continue to do so. A good development. Just as people are thinking more and more about sensible interpretation of the MICE product. People and not the commercial interpretation are more often central. MICE was already a people’s work, but it is also becoming more and more peopleoriented work. It is the next step in the development of our market. But of course the fixed values still apply. The cooperation, the motivation, the inspiration, the team building, all those things you can’t achieve if you stay in the office. Once again, it makes our market of great importance. Keeping or getting good staff, motivating employees extra in an original way, sharing knowledge at beautiful destinations, the ‘fun’ of a trip together. Because at the end of the day, that’s what it’s all about... together. Enjoy reading!

Tijn Kramer

Mariska Kesteloo, columnist

Summer vibes

Can you feel it?

During IMEX in Frankfurt I felt a wave of positivity and enthusiasm flowing into our industry.

But let’s be honest, but let’s be honest, when we look in the mirror (and I hope you do),... is it really true? Are you positive and enthusiastic? People seem to be more stressed than ever. Employees and budgets are under pressure, including personal relationships as well. I just received the news that another industry friend is going through a divorce. Some agencies are busy, others noticed that clients are hesitant to book and prefer to wait. And let us not forget that the debts of covid need to be paid off and mental issues arise.

I am positive and optimistic, happy that our industry is getting back on it’s feet, but how much of it is true? Or do we prefer to ignore the signals of the market? Are we really honest with ourselves?

During my journey with my camper and cat in France I noticed that the prices are high in the supermarket and terraces are not packed anymore on peak moments. Even in my region I see the same trend. On Saturday evening during Pentecost, which should be one of the busiest evenings, the restaurants were not full and you could easily find a table for dinner.

Let’s admit that we are tired, we are facing so many challenges. I hope that we can speak more openly about our challenges, on a personal or professional level. Our industry can’t move forward if we’re not facing reality. And if we don’t grow on a personal level, we can’t grow on a professional level.

Therefore it’s time, time to make decisions, first of all be honest with ourselves. We have one of the most stressful jobs in the world, and we can’t continue to stretch ourselves. At one moment, we break. And that moment has come.

I had to make a tough decision. Working on my first grieving cruise, I decided not to proceed. Yes! Can you imagine? Despite that I am still enthusiastic, I postponed the project. It cost me too much energy. Every time I needed to work on this project, I was postponing or putting other priorities ahead. A sign, and I have to learn to listen to my intuition. Not sure what is the reason behind it, time will tell.

Which means my whole planning for autumn is now a question mark? This gives uncertainty but on the other hand peace of mind, like there’s a huge weight off my shoulders. And sometimes you have to make choices outside of your comfort zone, to grow on a personal and professional level and to open the door for new opportunities.

I have opened the door for new opportunities and to feel the summer vibes. Have a fabulous summer, enjoy and relax!

TRENDS & TRIPS

Mobilty stakeholders: open letter to EVP Timmermans

A coalition of representatives from Europe’s mobility ecosystem, including consumers, passengers, environmental groups, independent rail operators, and ticket intermediaries, have issued an open letter to Executive Vice-President Timmermans concerning the upcoming Regulation on Multimodal Digital Mobility Services (MDMS). The letter urges the European Commission to maintain a high level of ambition in the regulation to support the European Green Deal objectives. The coalition emphasizes the importance of enabling convenient combination and booking of transport options to facilitate the transition towards a more sustainable mobility system.

From the beginning, the coalition has advocated for the EU to streamline the booking process for multimodal transport journeys involving different modes and operators, allowing travelers to book all relevant offers in one place. This integrated approach has the potential to play a vital role in encouraging a modal

shift towards rail and aligning with the EU’s climate goals.

THE OPEN LETTER:

Open letter to EVP Timmermans

‘Dear Executive Vice-President Timmermans, As representatives of a significant part of Europe’s mobility ecosystem, including consumers and passengers, environmental groups, independent rail operators and ticket intermediaries, we are writing to you regarding the upcoming Regulation on Multimodal Digital Mobility Services (MDMS).

To support the European Green Deal ambitions, the MDMS Regulation must enable convenient combination and booking of transport options. Since the inception of this Regulation, we have advocated for the EU to ease the booking of (multimodal) transport journeys involving different transport offers across all modes and operators into a single booking. This

initiative is a crucial piece of the transition towards a more sustainable mobility system and has the potential to play an important role in encouraging the much-needed shift to rail.

However, we now understand that the Commission is considering downgrading the ambition of its proposal by discarding this central aim of the initiative. Therefore, we call on you to ensure that the Commission keeps a high level of ambition for this Regulation. The interests of European travellers and reaching the EU climate goals must remain at the heart of the initiative. If the MDMS Regulation were to only focus on giving passengers access to ticketing data and then ‘re-linking’ to transport operators’ websites, it will have failed in its fundamental objectives of making consumers lives easier, facilitating new services and reducing GHG emissions through a modal shift towards more sustainable transport. Solely redirecting customers to several different portals of different operators is an insufficient solution with low added-value, alarmingly close to the status quo which is unanimously considered as unsatisfying. This approach would mean that the anti-competitive practices of dominant operators which prevent integrated booking via independent distribution channels, aiming at limiting comparison and combination across operators and modes, will not be addressed. This is despite the pile of ongoing ticketing cases against state-owned incumbents, which grows larger by the month and such an approach would do little to alleviate the grip that the incumbents currently have on the way we can search, book and combine our travel in Europe.

European business, leisure passengers and citizens want the ability to combine and book all types of offers (including train, plane and coach) in a hassle-free manner. With the goal of enticing passengers towards more sustainable travel in mind, the EU should unleash the potential of MDMS as modal shift and competition enablers by obliging booking/ticketing through thirdparty channels based on fair, reasonable and non-discriminatory conditions. Mr. Executive Vice-President, we count on your support.’

AirPlus Virtual Cards:

Eenvoudig. Geïntegreerd. Geautomatiseerd.

Voordelen in één oogopslag:

✓ Wereldwijde acceptatie door het hele Mastercard -netwerk

✓ Maximale veiligheid dankzij het aanmaken van een apart

virtueel kaartnummer per individuele transactie

✓ Eenvoudig en snel kaarten maken - online of mobiel

Meer informatie?

Neem zeker contact op?

TRENDS & TRIPS

Photo Impression:

MPI Crossing Borders Apeldoorn

After the success of Crossing Borders in Groningen, MPI The Netherlands were recently once again on a day full of inspiration, knowledge sharing and networking opportunities, in collaboration with Apeldoorn Partners. A day in pictures. Photos:Butino/JanButeijn

“Plan one-of-a-kind events that last a lifetime with Norwegian Cruise Line (NCL)”

When you cruise with NCL, you’re free. Free to dine when you want, do what you want – free to follow the sun instead of a schedule. Thanks to a wide range of modern spaces and interactive experiences meant to excite and inspire, you are guaranteed an event like no other. Whether your customers want to charter an entire ship or plan a special event, our team specializes in creating personalized services to achieve your customers’ vision.

INCREDIBLE VALUE: Flexible price ranges plus numerous included amenities and all-inclusive packages for the ultimate experience at the best value. Always included: complimentary meeting rooms and group venues, state-of-theart AV equipment, standard meals and beverages, onboard activities, awardwinning live entertainment, fitness center, and more. Additional inclusions available.

PLANNING SPECIALISTS: Full-service staff both ashore and on board dedicated to creating impactful, personalized events.

UNIQUE EVENT SPACES: Large theaters that are perfect for award ceremonies and presentations. Outdoor venues with spectacular ocean views. Unique bars & lounges with plenty of room. You name the function; we have the space.

SPECTACULAR DINING CHOICES: NCL offers both complimentary and specialty dining options. Included in cruise fares are

the beautifully crafted menus from the main dining rooms, abundant buffets, and a variety of casual cafes, grills, and onthe-go choices.

EXCITING ONBOARD ACTIVITIES:

Attendees can relax & rejuvenate at the pool or spa, zoom down a waterslide, roar across a racetrack, compete at the outdoor sports complex, take a fitness class, and so much more.

AWARD-WINNING ENTERTAINMENT:

Guests can attend a show from Broadway, awe at world-class acrobats & aerialists, sing along at the piano bar, laugh at a comedy show, dance on the pool deck, play at the casino, or enjoy great conversation at one of the many trendy bars.

WIDE RANGE OF CONTEMPORARY ACCOMMODATIONS: Choose from a wide range of contemporary accommodations, including Suites,

Balcony Staterooms, and our awardwinning Studios for solo travelers.

DESTINATIONS: From the awe of Alaska and Hawaii to places with ancient history such as Europe and Asia, our 19 dynamic ships travel all around the world on unique itineraries, including 2 private destinations.

CONTACT YOUR BUSINESS DEVELOPMENT MANAGER JENNIFER PICHL AT +49 17 38 86 91 30 OR JPICHL@NCL.COM, OR VISIT NCL.COM/ EVENTS TO LEARN MORE.

Poland and Michelin to boost culinary tourism

The selection of cities is the first stage of cooperation between the Polish Tourism Organization and the MICHELIN Guide. Inspectors have already set out for Poland to verify and evaluate local restaurants. This is a chance for the entire gastronomic industry from Poland’s most significant cities to showcase themselves and be part of the elite group of places that guarantee the highest culinary experiences. In the second stage, planned for June, there will be a summary and the awarding of prestigious distinctions such as Michelin Stars and Bib Gourmands for top restaurants.

This is a great moment for Poland, local cities, and their tourism industry. The addition of Krakow, Poznan, and Warsaw to the culinary elite will influence the creation of national standards and position Poland as a culinary destination in the global tourism market. The Michelin Guide is a guidepost for those who are guided not only by unforgettable taste experiences but also by tourism experiences. In times of the reconstruction of arrivals to Poland, the guarantee of quality and the highest standards is an important element taken into account by foreign guests. I believe that cooperation with the Michelin brand will be a motivation for further work for

the entire sector, which will bring tangible economic benefits - says Rafał Szmytke, the President of the Polish Tourism Organization.

The cooperation of the Polish Tourism Organization with the MICHELIN Guide brings a number of benefits. The development of infrastructure and

transport, the promotion of regional culinary traditions and the local food market, the attraction of investors in the hotel and catering industry, the increase in the quality of services provided, the prestige of Polish cities around the world, and the interest of foreign tourists and event planners are just some of the many expected effects.

Corporate payment solutions in the broadest sense The evolution of AirPlus

Will they also get a better view of the entire travel budget?

‘Certainly, if you analyze several trips, you will get a certain picture. And then a company can make choices. You get better insight per used supplier. And then you do have some bargaining power.’

You have a so-called virtual card for that? How does that work concretely?

‘Companies that are our customers receive an account. And you can set that up for which department that is or for whom. A single-use credit card number is created for each expense. You can specify a limit and validity for each virtual card, making it a very safe product.’

For those who don’t know yet, what does AirPlus do?

‘We offer a payment solution for companies. And thus help them to get a grip on travel costs. And in addition to travel costs, also operating costs. You get data with clear answers to the questions: what am I spending now? And to what? And we can enrich that data. In this way we help companies to organize payment processes more efficiently.’

Why shouldn’t companies do that themselves?

‘When companies do it themselves, you often see that they receive a lot of invoices from travel agents. Separate invoices per trip. It gets a bit chaotic and not very insightful.

We can provide a collective statement in this. Once a month, AirPlus provides you with an overview of all those transactions. For example, in a CSV file, which we can automatically feed into an accounting system.’

The business traveler can go for all parts of the trip?

‘Of course. Hotel flight, rental car, on-site expenses and so on. We actually have the entire product portfolio for the business traveler to deal with with AirPlus.’

Who is your target audience?

‘Those companies where costs are incurred for travel. We have clients in the SME segment, but also large Dutch companies and international corporates. We can serve everyone, but the more travel costs, the more we can optimize.’

How did you get through the pandemic?

‘We are originally a travel payment company. But due to corona we did indeed see a lot of income disappear. We also saw a growing demand from our

customers for a payment solution for adhoc online purchases. Employees had to work from home, needed office supplies and the companies needed a safe and easy payment solution. Then we realized that our payment solutions could be used more widely. Very often something has to be bought online at, for example, Bol. com or Amazon, and that can then also be paid for with our products. You can use our Virtual Cards for Procurement for this. A completely different world than the traditional business trip. We therefore also takes care of the costs of the workplace and, very recently, the home office. Basically all operating costs. A transition from Travel Management Company to a wider range, with procurement. And we don’t do this alone, we work together with partners to further professionalize the process, such as Coupa, THL Pay and Mazepay.’

Finally, as an expert, how is the market doing right now?

‘We are actually almost back to pre-Covid levels. And that is a very nice sign, because everything is open again. But aspects have changed. Sustainability is very important. In fact, many customers have also included this in their strategy. And of course we have various tools for this, so that we can advise and support the customer in achieving their objectives, also in the field of sustainable travel and procurement.’

AirPlus is definitely a well-known name for corporate payment solutions. New initiatives are always in motion. Let’s listen to Meghan Smith, Strategic Partnership Manager Benelux & Nordics, about the latest innovations.

ENIT: bleisure in the up and up

Travel in the future is set to increasingly combine business with leisure. This blended ‘bleisure’ formula has emerged from the ENIT survey conducted on data from ForwardKeys, WTTC (Euromonitor forecasts), Bankitalia, Deloitte and WTTC (Trip. com) during the international IMEX fair in the sector, held from 23 to 25 May in Frankfurt. A recovery in the business sector was already evident in 2021, with a 31% rise compared to 2020, when global spending on corporate travel fell by 56% compared to 2019. According to Skyscanner, one in six of those interviewed is willing to accept combined travel: working on holiday is a strategic choice, because it gives visitors ‘longer to spend in the destination’ (55%) and is ‘less expensive, with flights at quieter times’ (51%). Flexible working is one of the factors that has made the most

significant contribution to the rise in ‘blended’ travel, together with the MICE sector, which has highlighted the opportunities for potential participants to lengthen their stay.

According to Euromonitor forecasts, spending worldwide by travelers combining business and leisure, estimated at $200 billion in 2022, is set to double from 2021 to 2027, rising from $150 billion to around $360 billion. ‘The popularity of blended travel is also evident in data regarding payment. On Trip.Biz, travelers are increasingly selecting both “Personal Travel’ (for personal spending) and ‘Mixed Payments’ (to supplement company budgets with personal funds).

In 2022, bookings for personal flights rose by 22% compared to 2021, and by 33% compared to before the pandemic, with a similar trend evident for

accommodation bookings. The number of bookings with ‘mixed payments’ has risen by a massive 954%, according to ENIT President and CEO Ivana Jelinic.

‘The adoption of sustainable policies on the part of companies also has an impact on the management of business travel, and would appear to be encouraging greener choices, including the payment of higher rates for accommodation, living, and transport options that are kinder to the environment and/or minimize CO2 emissions’, explained ENIT Marketing Manager Maria Elena Rossi, who is working on the development of promotional strategies for the segment.

Malta makes memories last Sun, sea and WOW

Oh, how we adore Malta! This small and friendly sun-kissed island never fails to impress MICE enthusiasts. With direct flights, delightful weather, and capable professionals, nothing stands in the way of an unforgettable journey. Recently, a group of MICE experts from Benelux embarked on an exploration of this captivating destination.

By: Tijn Kramer

Let’s start with the basics for those who need a refresher. Malta is a stunning island nation nestled in the Mediterranean Sea, renowned for its rich history, breathtaking architecture, and picturesque landscapes. While in Valletta, the capital city and a UNESCO World Heritage site famous for its well-preserved Baroque architecture, we meandered through historic streets, visited the awe-inspiring St. John’s CoCathedral with its remarkable interior, and reveled in panoramic views from the Upper Barrakka Gardens. And of course,

we indulged in the first of many delectable Maltese delights, but more on that later. Valletta proved to be a hidden gem, a city of such beauty that one immediately yearns to return. Another highlight was Mdina, often referred to as the ‘Silent City’. This medieval walled town offers a glimpse into Malta’s past, with narrow cobblestone streets, grand palaces, and the magnificent Mdina Cathedral. The group also explored the Ħaġar Qim and Mnajdra Temples, UNESCO World Heritage sites and among the world’s oldest megalithic structures.

These prehistoric marvels on the island of Malta showcase impressive architecture and shed light on the early civilizations that thrived there. The Three Cities, comprising Vittoriosa, Senglea, and Cospicua, offered a glimpse into Malta’s maritime heritage with their historic fortified towns. Exploring the narrow streets, admiring the grand harbor views, and visiting landmarks such as the Inquisitor’s Palace and the Malta Maritime Museum were truly captivating experiences. To navigate these destinations, the group embarked on a

fun-filled tour with Rolling Geeks, using e-carts for a treasure hunt-like adventure. And then there was Gozo Island, the small sibling of Malta, which beckoned the group with its serene and rural landscapes. They hopped on a speedy boat ride from Malta to Gozo Island and explored its treasures in Tuk Tuks. Collaborating as a team, they solved puzzles, engaged in local sports, took a moment for a quick wine break (because it’s the thought that counts, even in the spirit of the Olympics), and visited highlights such as the imposing Citadel in Victoria, the charming village of Xlendi, and the beautiful beaches of Ramla Bay and the Blue Lagoon in Comino.

But let’s rewind to the beginning. The group of Benelux MICE experts kicked off their trip at the Dingli Cliffs, located on Malta’s western coast near the village

of Dingli. These cliffs, renowned as the highest on the island, offer breathtaking views of the Mediterranean Sea, reaching heights of up to 253 meters (830 feet) above sea level. It was an ideal starting point for DMC Petite Events to welcome the group, who were treated to Maltese cheeses, cold cuts, and sparkling wine—a true taste of Malta. After just a three-hour flight, this panoramic vista provided the perfect opportunity to soak in the aweinspiring landscapes and appreciate the natural beauty of the area. It was also an introduction to Maltese cuisine, a tantalizing fusion of Mediterranean flavors with influences from Italy, North Africa, and the Middle East. The group indulged in delicacies like Pastizzi, savory pastries filled with ricotta cheese or a mixture of peas and mashed potatoes, and Ftira, a type of Maltese bread often stuffed with

ingredients such as tuna, capers, olives, and vegetables. Of course, Italian favorites were aplenty and skillfully prepared. Later we tasted some locals beers! However, the highlight of the culinary experience was an alfresco lunch in Gozo, set in a picturesque garden resembling a movie scene. The group savored a hearty stew, a traditional Maltese dish prepared with meat or rabbit, onions, garlic, tomatoes, and wine. One might have felt the need for a nap after such a satisfying feast!

While not primarily a beach destination, Malta is undoubtedly a place for sun and sea. Visitors can explore the island’s stunning coastline and crystal-clear waters through sailing trips, catamaran cruises, and even private yacht charters. These experiences often include opportunities for swimming, snorkeling, and marveling at the picturesque coastal scenery. For those who prefer land-based adventures, thrilling jeep safaris across Malta’s countryside, off-road tracks, and scenic routes offer an adrenaline rush. Game of Thrones enthusiasts can embark on guided tours that take them to various filming locations on the island, allowing them to relive iconic scenes from the popular TV series while discovering the historical and cultural significance of the sites. Additionally, group cooking classes provide a chance to immerse oneself in the flavors of Maltese cuisine. Under the guidance of experienced local chefs, participants learn to prepare traditional dishes like pastizzi, rabbit stew, and ftira. It’s not only a fun activity but also an opportunity to savor the island’s culinary delights. Wine tasting is another enjoyable

option, as Malta’s growing wine industry offers group tastings and vineyard tours. Exploring local wineries, learning about the winemaking process, and sampling a variety of Maltese wines, including indigenous grape varieties, is a treat for the senses.

All of these experiences, and more, were meticulously organized by Petite Events, a Destination Management Company (DMC) with a proven track record. They exemplify the high level of MICE expertise found on the island. Whether it’s the

tourism board, convention bureaus, DMCs, or exceptional hotels, Malta offers a seamless experience, leaving no room for concerns. Their expertise ensures a smooth journey, with the weather being the only unpredictable factor (although it is usually pleasant). Petite Events specializes in managing groups of all sizes and budgets, from intimate board meetings to large-scale incentive trips or conferences. Their comprehensive range of services covers every aspect of a trip to Malta and Gozo, including travel, accommodation, excursions, cuisine, and

bespoke itineraries. They work closely with their clients, developing strategic programs that authentically showcase the archipelago. With the advantage of abundant sunshine and a beautiful coastline, they can be creative in designing team-building activities such as kayak tours, Jeep adventures on Gozo, sailing regattas, scenic transfers, or open bars on the Gullets. Land-based activities include preparing local dishes, participating in traditional bakery sessions individually or as competing teams. They can arrange mini-games such as archery, folk dancing competitions, goat milking, jousting, ziplining, or even creating CSI teams to solve a murder.

When it comes to accommodations, Malta boasts a wide range of excellent hotels. From renowned brands like Intercontinental and Kempinski to smaller boutique establishments, there’s something to suit every budget and preference. The group had the pleasure of staying at the Hyatt Regency in St. Julian’s, an area known for its top hotels and vibrant nightlife. The hotel features 151 contemporary guestrooms and suites, each tastefully adorned with

elegant interiors that reflect the island’s natural beauty. Nestled in the heart of St. Julian’s, the Hyatt Regency offers versatile event spaces designed with both style and purpose in mind. With eight flexible venues available, guests can tailor their gatherings to their specific needs. Spanning an impressive area of 1200 square meters, the hotel’s modern and custom-furnished spaces can comfortably accommodate groups of 10 to 200 guests. Options include the Regency Ballroom, state-of-the-art syndicate rooms connected to an inviting outdoor

terrace and foyer, a rooftop venue called GIN-ger, and a sophisticated dining room known as Seed. To ensure the success of meetings and events, the hotel provides six multifunctional meeting rooms equipped with advanced audiovisual and lighting services, along with fast Wi-Fi connectivity. With meticulous attention to detail, the expert team on hand flawlessly manages every aspect, guaranteeing a seamlessly executed gathering. Situated in a prime location, close to Malta’s cultural hotspots, the hotel serves as an ideal venue for corporate and social gatherings.

As the journey drew to a close, the group experienced a truly unforgettable finale. For their last evening, instead of the usual bus transfer, they were treated to a surprise beyond their wildest expectations. Rolls-Royces and other luxurious cars awaited them at the hotel, transporting them to the enchanting city of Mdina. In this nearly deserted setting, they embarked on an evening walk before indulging in a fine dining experience at the Michelin-starred restaurant, De Mondion. The evening took an even more magical turn when they stumbled upon a private concert at a local church. A talented singer and harpist created moments of tranquility and gratitude, adding an extra layer of wonder to the evening. It was a fitting end to a truly wonderful experience. Thank you, Malta!

CHOOSE BRATISLAVA: SURPRISINGLY CLOSE and EXCEPTIONALLY SMART city

Bratislava, the capital of the Slovak Republic, is a modern European metropolis and the only capital in the world located on the border of three states – Slovakia, Austria and Hungary. Besides its strategic location on the River Danube, the city is a part of the European Union with Euro as an official currency. From the middle of the sixteenth century onwards, Bratislava (then Pressburg) became the coronation city for the Hungarian monarchs. Eleven kings and seven queens, many of them later to be anointed emperor or empress of the Holy Roman Empire, started their monarchic career in Bratislava. Cozy city with a beautiful historical center full of the historical buildings, cultural heritage and amazing stories. A city with an amazing local atmosphere where tourists can enjoy life together with locals. Bratislava’s destination marketing baseline is ‘Surprisingly Close – Exceptionally Smart’.

WHY BRATISLAVA? ACCESSIBILITY, INNOVATION, EXECUTION, VALUE FOR MONEY

Surveys in meetings industry constantly rank accessibility among the top criteria for the destination selection, and in this regard, Bratislava is surprisingly close You can get to Slovakia´s capital in 40 minutes from Vienna airport, or in 20 minutes from Bratislava airport to the city center. And when you’re there you’ll find yourself in a super walkable compact

city where old town beauty and modern urbanity sit side by side. Bratislava is also an exceptionally smart city with a pulsating start-up eco-system and a stellar global reputation as an innovation hub. The sheer size of the market and a population of five million people makes Slovakia a perfect breeding ground for new ideas and testing new products. Meeting professionals know the importance of exceptional execution Global automotive leaders like Volkswagen, Peugeot Citroen, KIA and Jaguar Land

Rover have all chosen to locate their massive plants in Slovakia, this also proves that exceptional execution is part of the DNA of Bratislava. Volkswagen factory in Bratislava will start manufacturing the Skoda Superb and the Volkswagen Passat and they also announced production of the new electric Porsche Cayenne SUV. Slovakia is the country with the highest per capita production in the automotive industry worldwide and recently VOLVO confirmed their investment in the east of the country. Value for money is another

crucial factor in the meetings industry of nowadays. In Bratislava you can find a great range of venues and around 3,200 hotel room capacity in the 4 and 5 star range. Most of them are charmed by the atmosphere in the inner city, where the traffic is banned. If you compare prices in Bratislava to the largest, well known cities in the region, you will find out they are lower. Though the quality is on the very same level. Concerning all the above aspects plus safety in the city, Bratislava is great destination for small and medium international events. Bratislava ranks in the top 10 of international meeting destinations within New Europe region that can host a maximum of 2,000 congress participants (Source - Meetings Star Awards by The Kongres Magazine). It hosted the WONCA Europe conference with 2,000 delegates and recently also the EHPS conference with 600 participants. GLOBSEC Bratislava Forum is the international strategic conference organised every year in the city. As for the sport events, Bratislava hosted twice Ice Hockey World Championship.

BRATISLAVA GOES SUSTAINABLE

Bratislava’s walkability paired with great train connections due to central location in Europe can contribute to sustainable aspirations of the city. Bratislava is producing more and more green events

towards the sustainably-oriented future of the Slovakian meeting industry. Sustainable travel is crucial for the sustainability of the destination, therefore Bratislava encourages event attendees to arrive by train which means between 65 and 70 per cent less carbon footprint than cars or planes. Bratislava is directly connected to numerous European cities by the modern trains. As the city is not very big, once you arrive, you can walk everywhere. Walk in the Old City or by the river Danube is something to enjoy.

BRATISLAVA CONVENTION BUREAU

Bratislava Convention Bureau, as a department of the official destination

marketing organization, Bratislava Tourist Board, is a one-stop-shop for planners of meetings, incentives, congresses and events who are considering Bratislava as a destination. Providing a full range of services for MICE buyers, BCB also coordinates, initiates and manages all aspects concerning the development of MICE and Business Events in Bratislava. If you need any assistance with your future event in Bratislava contact us by the email bcb@visitbratislava.com.

The team of Bratislava Convention Bureau David Pobjecky, Head of Bratislava Convention Bureau

Bohdana Jelemenska, Specialist at Bratislava Convention Bureau

You can find more information about our activities at www.bratislavacvb.com or follow our LinkedIn @Bratislava Convention Bureau.

Implemented with the financial support of the Ministry of Transport of the Slovak Republic.

From BTMF to the MICE Benelux Event: Bigger & better than ever!

IT’S TIME FOR THE NEXT STEP

The Business Traveler & MICE Fair (BTMF) has been the business travel event of choice for 18 years. But within the evolution of the travel industry, we like to think ‘out of the box’

with our visitors and exhibitors. That’s why BTMF turns into the MICE Benelux Event on September 25! Meet MICE specialists, airlines, DMCs, convention agencies, airlines, hotels, airports and other suppliers who will be happy to

tell you the latest news about their products and services. Catch up, network, have a cup of coffee and do business with many peers in the MICE industry. This unique day will end with a networking dinner. Don’t miss out!

DATE: SEPTEMBER 25

11:00 am - 7:00 pm

LOCATION:

The Rijtuigenloods in Amersfoort

NETWORKING ALL DAY

Open longer!

Right next to the central station! Free parking!

Connect live with colleagues, suppliers, representatives and other industry peers.

ALL-INCLUSIVE

Snacks, drinks and a walking dinner included.

Be

TravDay is ‘the place to be’ voor de reisbranche.

REGISTER AT MICEBENELUX.COM/EVENT

Ontmoet collega’s en leveranciers. Praat elkaar bij over de laatste ontwikkelingen en doe business in een informele setting.

Laat je inhoudelijk informeren op de dynamische beurvloer of tijdens een van de vele interessante

RESERVE A BOOTH QUICKLY: SALES@TRAVMEDIA.NL POWERED BIJ TRAVDAY

Meetings to remember

A successful and atmospheric meeting or brainstorming session depends on multiple factors, including the location and surroundings. Fortunately, the Benelux offers a wide range of choices, but some options are more unique than others. We have compiled a list of the most exceptional options for you.

By: Rahanna van Stapele

INSPIRATION

BY THE WATER

Whether in nature or in the city, nothing captures the imagination like rivers, lakes and oceans. Even during a cozy company drink or a day of meetings, it’s by the water’s edge where you can find tranquility or gaze off into the distance. Looking for a trendy water location?

REM Amsterdam is a platform situated high above the IJ in Amsterdam. While it used to be located in the North Sea and served as a radio and television station, it is now a culinary venue where you can literally work at great heights and find the right ingredients for a day of inspiration and new ideas. With its three floors, the building can accommodate up to 150 people for a meeting and 50 people for brainstorming sessions and private dinners. During the summer, you can enjoy the rooftop by the water. to connect.

ON THE WATER

What could be more enjoyable than being by the water? Being on the water!

In Ghent, you can also have meetings on the water, but in style. On the ship Gentse Barge, your team can sit in the atmospheric, old wooden hull of the ship while the captain slowly navigates the canals and rivers. The onboard meeting setup can accommodate about 25 people and provides power outlets, Wi-Fi, a projection screen, and a sound system. The day can be supplemented or concluded with onboard catering. On summery days, you can enjoy the deck while witnessing sunsets and passing landscapes. Various routes can be chosen on different rivers, lasting from one and a half to three to six hours, on the Leie, Scheldt, Moervaart, and Durne or on the Gent-Bruges or Gent-Terneuzen canal. Want to disembark during the day? In Deurne, you can make a stop for a high noon tea, but practically, you can moor at any location of your choice.

Something a little different: in the Dutch regio Twente, a meeting setup is offered for (small) teams, they offer a meeting arrangement for (small) teams that want to

do things differently. Here, you can anchor a raft equipped with conference table, chairs, and a whiteboard and float together on the peaceful lake of Hulsbeek, amidst the forest. Food and drinks can be included in the booking.

URBAN FUN

Not interested in nature but looking for hustle and bustle? What could be better than a day of focus followed by an outing in the streets of Amsterdam? If you were to embody the concept of ‘new work’ and the changing office environment in a location, it would be Zoku Amsterdam. Located in the heart of the city, in the eastern part of the canal belt, and easily accessible by car. This event and meeting venue, with windows floor to ceiling, is designed with creativity and out-of-thebox thinking in mind. Outside, there is an oxygen oasis of green plant conservatories for much-needed breaks and distractions, while inside, you’ll find natural light, colorful nooks and corners, and playful blocks and furniture. According to their

REM Restaurant

Photo: REM

Photo: Gentse Barge

Ghent canals

own words, the venue is ‘reinventing corporate events’ and offers a safe place for smaller groups to gather. The meeting rooms are designed to foster connections and significantly boost productivity. With a wall-sized whiteboard, private kitchenette, rooftop terrace, and 180-degree city views, among other amenities, you’ll find everything you might need here.

TREEHOUSES AND FLOATING CHAIRS

In Kapeller Put, in the Eindhoven region, you’ll transcend the office environment entirely. High up among the trees, you’ll find a modern treehouse, large enough for about fifteen people. Here, you’ll enjoy ample daylight, stunning views, and a beautiful environment with rustling leaves, singing birds, and maybe even some deer. Need a break from discussions? Choose to have a delightful lunch on the beautiful surrounding deck. This is what you call meeting in style. It’s no coincidence that you’ll find this perfectly equipped meeting treehouse here: the Kapellerput area

focuses entirely on innovation and modern work with various innovative meeting concepts. How can you generate great ideas here? Well, for example, through Skogfloating. This trend, which originated in Scandinavia, makes exceptional use of working in nature. Skogfloating translates

to ‘floating in the forest,’ and that’s exactly what you do with special floating chairs. In case of bad weather, there’s a rooftop tent, and in winter, there are thermal sleeping bags.

Just a little too far for your team? No worries! In Belgium, you can also take your meetings to a whole new level, with an equally unique treehouse located in the forest area in Hechtel-Eksel. The meeting space can accommodate 15 people, and it can be rented for half or full days. It features comfortable seating benches, and amenities such as a projector, screen, internet connection, flip chart, and whiteboard are available. On-site catering cannot be prepared, but meals can be delivered. Keep in mind that the treehouse is not an extremely spacious venue, so it works best when combined with team-building activities in these beautiful forests. The municipality is known as one of the greenest in all of Belgium, with the expansive Bosland area offering stunning heathlands.

BREATHE IN THE SEA AIR

When you think of a seaside work location, you might envision a picturesque beach pavilion or a beachfront hotel, but there’s something even better. Beachside restaurant Parnassia aan Zee truly captivates with its stunning location and design. It offers team-building and meeting spaces right in the middle of the beautiful Zuid-Kennemerland National

Photo: Hotel Kapellerput

INSPIRATION

Park (near Haarlem), with floor-to-ceiling windows overlooking vast, empty dunes on one side and the ocean on the other. For a fully catered day, Parnassia offers various packages, allowing you to step from the Dune Room right onto the

sand. This is the perfect place to unwind, completely disconnected from the office’s hustle and bustle. Looking for more than just relaxation? The venue is connected to providers of activities such as land yachting or yoga.

IN BUSINESS CLASS

Having a meeting in a Boeing without ever taking off? It’s possible in Uden! Keave’s Boeing must be one of the most unique locations in the Netherlands, where you enter a converted aircraft fuselage that recreates the atmosphere of business class. You can comfortably spend the day in one of the 14 luxurious armchairs, complete with climate control, air treatment, a floor-retractable screen, and a flight attendant serving food and drinks. Finished with your meeting or in need of a short break? In the hangar, you’ll be surrounded by over 100 luxury cars, from Ferrari to Lamborghini, Bentley, or Bugatti. You can relax, have drinks, or enjoy lunch in the in-house gourmet Café Massimo. Enjoy the flight!

IN THE MONASTERY

In Eupen, a former monastery in the Belgian German-speaking region has been transformed into a modern business and event venue while preserving its unique atmosphere and features such as a balcony, church organ, and stained glass windows. Despite offering various spaces, sitting in the Chapel is an absolute must; it’s the showpiece and the main reason to book this location. Sitting across from each other like knights or monks, you’ll be surrounded by an impressive hall, columns, and a high ceiling (suitable for meetings with more than 35 participants). Despite its authentic design, you’ll find large screens and a flipchart among other amenities.

In the Netherlands, a similar venue can be found at the Metal Cathedral in Utrecht, which was initially a church and later a metal factory. Under beautiful neoGothic arches, everything here becomes memorable. Nowadays, the church serves as an inspiring hub for (artistic) entrepreneurs. Guests will undoubtedly be impressed by the unique atmosphere and venue, where anything is possible. There are four different spaces that can accommodate up to 150 people, making it a great location for networking events as well. Catering is provided from the Cathedral and offers fresh and local options.

FOR FOODIES

In the heart of Dutch region Het Gooi,

Winery Valke Vleug

Photo: Valke Vleug

Winery Valke Vleug

Photo: Valke Vleug

you and your team can spend a day immersed in the Mediterranean hills. Whether in winter or, preferably, in summer, you’ll enjoy an idyllic experience at Wijngaard Zonnestraal, located on the edge of the Hilversum forest. This is the epitome of meeting and relaxation in the ultimate Pinterest picnic style. You’ll stay in a luxurious stretch tent and can combine your own daily program with team-building activities, vineyard tours, decadent dining, and, of course (but maybe best saved for last), a wine tasting. At this location, you can choose from various arrangements, from drinks to barbecues to elaborate 7-course dinners. The beauty of it all: live cooking is done on open fires using different techniques. Wild plants and herbs are foraged from the fields, and products are sourced from their own garden. Cooking can also be booked as a group activity.

Looking for wine but a little step up?

In Liezele, winery Wijndomein Valke Vleug offers a spectacular meetingwine arrangement. In the meeting and conference rooms, as well as the wine

salon, you’ll enjoy optimal comfort in a serene and modern architectural setting. From the covered terrace, you’ll overlook the vineyards and warm up by the oven fireplace. You can opt for a special wine dinner inspired by the chef, accompanied by matching cool climate wines, with the option of combining it with a tour and wine tasting at the winery.

ROYAL OFFICE

Belgium, Luxembourg, and the Netherlands boast a large number of medieval castles and palaces, many of which can be booked for corporate events. Yes, you heard it right, a real castle, complete with antique wallpaper, heavy doors, and paintings, can be found in Baarn, the Netherlands. As an event venue, this castle offers rooms of various sizes and has excellent connections with a wide range of services, such as caterers, DJs, and florists. The moment you pass through the stately gates, walk down the long driveway, and enter the building, you’ll find yourself in a magical world from the past. But, especially in

the summer months, the enchantment doesn’t stop indoors. Hooge Vuursche is surrounded by castle gardens, with a view of a small paradise and a castle pond at the back. In short, it’s the perfect location for a celebration. You can enjoy drinks indoors or on the terrace while feasting on a 3-course dinner in the Fonteinzaal. For a more informal gathering, a walking dinner or buffet can be arranged, and in the summer, a charcoal barbecue can be fired up. Additionally, you can book one of the hotel rooms.

If you’re looking for a great Belgian alternative, Kasteel van Brasschaat is a fairy-tale location with its fireplace in the entrance hall, large terrace, fountains, and rose garden. It’s an ideal venue for a meeting or seminar, where you can take a breather in one of the most beautiful parks in the country. There are various spaces available for groups ranging from 4 to 300 people, equipped with amenities such as projectors, flipcharts, sound systems, and booklets.

‘Let’s face it. In our industry there are no magic solutions...’

Pascal Struyve is president at the Belgian Association of Travel Management (BATM) and Travel Services Manager EMEA at Baker McKenzie, one of the largest law firms in the world with 75 offices in 45 countries. Pascal has more than 20 years of experience in business travel management. He is uniquely placed to give us a clear and realistic picture of the future of international business travel management.

By Bart Matthijs

Pascal Struyve

What is your take on the current level of business travel?

‘You can see that business travel volume is quietly coming back. The recovery of the business travel segment may be obvious, but it is very different depending on the industry, and it is certainly not yet at the pre-pandemic level. Either way, you have to be careful when interpreting various data. It makes no sense to keep comparing figures to 2019 indefinitely. That is no use, we live in a totally different reality today. If you start measuring the level of business travel against a company’s turnover, I don’t think we will ever get to 2019 levels at all. Today, companies are much more conscious about business travel and always weigh up whether an (international) trip is desirable versus a technological alternative. The general wellbeing of employees is also given a much higher priority today. So business travel behaviour in general has changed profoundly. Of course, when a company’s turnover grows and continues to grow, it is not unlikely that several companies will indeed get back to the business travel level of 2019. That too is a reality. You have to travel to be successful as a business. After all, you have to visit your customers to do business, again, we learnt that from the pandemic.’

Are companies quietly finding the right balance between customer loyalty, efficiency and sustainability?

‘I think many companies are finding that balance much better today than they used to. Technology also plays an important role in that. I don’t think you can think of a travel programme today where technology doesn’t play a big role. You have to consider two aspects. On the one hand, everything to do with the online booking tool and, on the other hand, everything around ‘duty of care’. Evolutions in technology are necessary to make everything more efficient. The key is to purposefully integrate that technology into travel programmes. A lot of the technology is offered by TMCs and other players in the travel industry. In business travel, you essentially have two options: either you are going to purchase technology from a reseller - in most cases a TMC - or you are going to purchase the technology

directly from a provider. Depending on the objectives of specific travel programmes, buying technology through a TMC is still the most common. That technology needs to be present in a programme for the whole process to be efficient and for your users to be satisfied with the programme you provide them.’

What are the main duties of a travel manager?

‘There are a lot of different aspects to the job of travel manager. From a purely policy story, it comes down to ensuring an efficient programme for everyone within your company who needs to travel for business reasons. In doing so, it is important to create transparency around data in the broad sense of the word. Why do you travel, how much do you travel?

As a travel manager, you use that data to negotiate contracts with hotels, airlines, car rentals,... and all possible providers involved in the end-to-end process of business travel. Another aspect is of course the duty of care, which is the duty of care towards your travelling employees. Sustainability is also part of that duty of

care. Then you are not only there for your people, but also for the planet. Depending on the structure of the company you work for, travel managers use a Travel Management Company (TMC).’

How have you seen the Travel Management Companies (TMC) evolve, Pascal?

‘First and foremost, they are more focused on technology than ever. Today, after a difficult period following the corona crisis, they are once again more stable in the market. All the service issues we have known in the travel industry after the pandemic are not yet resolved but there is definitely improvement. Especially finding the necessary talent proved to be an issue recently. TMC service remains an absolute requirement for a successful business travel programme.

Their expertise and experience are essential.’

How far along is the business travel segment on the sustainability issue?

‘Let’s face it, in our industry, there are no magic solutions. It will be the combination of various efforts that should ensure net zero emissions by 2050. These include train as an alternative to aircraft on short distances, Sustainable Aviation Fuel, etc. Another aspect is to travel only when really necessary, as long as alternatives like e.g. electric flying are not available.’

What are the biggest challenges in the business travel segment?

‘Besides the sustainability aspect, the main issue is to ensure that all partners in a company’s travel programme provide a good service. Considering ‘travel as service’ should ensure that that service is at the level of what people expect from

‘You can see that the volume of business travel is quietly coming back’

it. In addition, unlocking specific content in the business travel segment and integrating it into the travel programme is a major challenge. I can only hope that all actors work well together to find solutions in our race for efficiency. Challenges will always be there, that is simply inherent to the environment we operate in as a business travel segment. The key is to work together or make sure that we can solve specific problem situations as efficiently as possible. Disruption in the broadest sense of the word is very much present today within the travel industry. The Travel Management Company is an important link in keeping the entire travel process running smoothly in these circumstances. Proactive cooperation and good communication remain highly important in business travel.’

You have been following IATA’s NDC (New Distribution Capability) for years. What is the status?

‘You notice a clear evolution within the airline community to move more and more in the direction of NDC. This also makes sense. Look, we are ten years past the initial creation of the concept of NDC. It would be a bit illogical that no steps

would have been taken in the meantime. The idea is for every player to embrace technology and do everything possible to distribute that content efficiently. After all, it’s a pity when you don’t have the same content within a given travel programme as on the airline’s website. It causes resentment among travel managers, while the technological solutions are at hand. NDC is and will remain a modern way of airline distribution. I am 100% convinced that NDC is the future, only it is moving a bit slower than many of us had hoped.’

Throughout our conversation, you set a realistic, well-thought-out future picture of business travel.

‘Business travel will always be necessary to be successful as a company. The organisation of business travel will always become more efficient, and more and more laced with technology. In any case, the business travel segment has an exciting future, as there is still a lot to be done in terms of innovation.’

You are president of BATM, the Belgian Association of Travel Management. What are the main tasks of the association?

‘We are an association that unites all

people associated with business travel. We go very broad on that: employees who make reservations within a company, employees who are 100% specialised in travel management, or profiles responsible for purchasing business travel products. On the other hand, you have all the active players in business travel, such as TMCs, airlines, rail providers, hotels, etc. We bring all that together within BATM. Our association ensures that everyone stays up-to-date with the latest developments in the sector and that we provide our people with the necessary knowledge about what is happening in the business travel industry. Finally, networking is an important aspect within BATM. I am convinced that the better we know and understand each other, the better we know each other’s issues, the easier and more efficient it becomes to find solutions. To this end, we organise about five events a year. BATM was founded in 2002 and since 2017 I have been president of the association. During the pandemic, BATM was one of the founding members of BT4Europe, the European network of business travel associations.’

In Belgium, many travel agencies have a combined know-how of leisure and business travel.

‘That is true. That is simply inherent to the size of our country and the way our travel agencies have been built up over the years. These travel agencies are of course welcome at BATM. We reach out to anyone who wants to learn about business travel.’

More information: www.batm.be

‘TMCs are more focused on technology than ever’

BATM - Belgian Association of Travel Management

IMEX: ‘the value proposition has never been stronger’

The IMEX Group has released post-show statistics this week following another successful edition of IMEX Frankfurt at Messe Frankfurt in May.

The numbers show that a total 11,764 people participated, of which 3,883 were buyers (hosted and attendee buyers) from 94 countries. The total number of exhibiting companies reached 2900.

Together buyers made 57,700 prearranged appointments. 47,700 were booked and confirmed before the show opened as one-on-one appointments. In recent years IMEX has focused on ensuring that hosted buyers fully understand the scheduling flexibility and freedom offered by the show, alongside their hosted buyer commitment. This approach means most appointments are self-selected and therefore higher quality and more targeted.

The full picture reveals the buying power of each buyer category (hosted or attendee) plus their country and nature of business.

For example, the majority of IMEX hosted buyers command buying power in excess of $1 million annually, with 31 per cent holding budgets between $1M and $5M and 28 per cent who represent a potential meetings, events or incentive travel spend of $5M+. Exhibitors also attest to the seniority of IMEX buyers, 45 per cent of whom are C-level and 38 per cent management level.

Speaking at the close of the show, James Rees, Executive Director of ExCeL London, and JMIC President said, ‘2023 is the new benchmark for success for IMEX. Last year

was a great show, but it doesn’t compare to this year – there are more people, more quality buyers, more business being done, and more drop-ins. The aisles were constantly flowing and it’s been like that every day. One large corporate in the FinTech industry wants to bring 4,000 delegates to ExCeL to use the convention centre’s new extension in 2024.’

IMEX’s new app also gave both exhibitors and buyers access to free lead scanning for the first time, instantly improving business connection opportunities at the show. The numbers reveal that this new feature was

Hosted buyer stats

heavily used with participants collecting 74,000 scans throughout the week.

Says Carina Bauer, CEO IMEX Group, “This year’s IMEX Frankfurt gave the industry a more accurate feel for the post-pandemic market. Clearly there are some big factors still at play – the war in Ukraine, supply chain disruption and rising prices. However, the upside, and it’s a strong one, is that pent-up demand is still playing out and there’s a renewed commitment to – and need for – face to face events. That particular driver is now based on engaging dispersed company workforces, building or enriching community and creating memory and learning-rich events that power-up brands and revenue streams.’

‘Although the global events industry has been through a tough period, wherever you look the value proposition for welldesigned, inclusive live events has never been stronger. And, where some parts of the supply chain have historically been slow or reluctant to adapt, there’s a new willingness to change that’s helping the whole market to expand and respond to current business needs,‘ she concludes.

Visitor buyer stats

Exhibitor stats

In Paris with Ben Smith and Marjan Rintel

Sustainability is the future. But what does that future look like? Air France and KLM provide an update at the highest level. MICE Benelux in Paris with Ben Smith, CEO AF-KLM, and KLM CEO Marjan Rintel.

By Tijn Kramer

Hopeful, yet realistic. The awareness at Air France-KLM is significant that sustainability is essential but that there is still a long way to go. One with multiple stakeholders. CEO Ben Smith starts the morning with hope, reflecting on history. ‘In a career of 33 years, I have witnessed a lot of innovation, and I have read about many innovations. Our industry is over 100 years old, but every goal that this industry has ever set has been achieved. Look at what we have accomplished. At the beginning of aviation, with the start of

trans-Pacific travel in 1928, where Fokker played a significant role. Look at the arrival of the 747 in 1969, which brought down travel costs so much that the average middle-class family could travel. The Concorde... I am incredibly proud of our industry, and I am confident that we will achieve the set goals. Here in France, we are on track to reduce our CO2-impact by 50% in 2024 and by 50% across our entire network by 2030. These are significant commitments, and we are very pleased with the progress we are making.’

Efficiency with the CEO’s historical knowledge, progress largely lies in a modern and efficient fleet. ‘So we are investing up to 2 billion euros per year in new aircraft. We have already started in the Netherlands with our 787s. We have them here in France as well. Last year, we ordered over 100 A320 Neo aircraft. We have Airbus A350-900s in our fleet. These are significant investments we are making to reduce our environmental impact. These aircraft improve our CO2 emissions by up to 25%, as well as

reducing noise pollution. In the future, the group will continue working on fleet renewals. We still have a tremendous opportunity to reduce our impact on the environment.”

SAF Another key factor in sustainable progress is the use of SAF (Sustainable Aviation Fuel), as Smith acknowledges. ‘Last year, and we are very proud of this, we grew by 0.6% in SAF usage. It may not sound like a large number, but it represents 17% of the global SAF production. And that is amazing. It is not enough, but it is an ambitious start, and I think we have the evidence that we are ahead in the industry. We are committed to achieving net-zero emissions by 2050,

achieve sustainable goals, not just for ourselves but for all customers, our colleagues, and our children.’ Pel agrees with these words. ‘Aviation is a force for good. It connects continents, people, and cultures. Making aviation carbon-free is the only way, the only way forward. The costs of doing nothing are much higher. What I really enjoy about this role is that we are present worldwide, and we inform and educate governments and engage in discussions to develop policies for decarbonizing aviation. In Europe, they are mandates, in other jurisdictions, they are incentives, but it is a beautiful future, and we will get there. It is a long-term plan, and that is what I enjoy the most.’ Neste is also one of the crucial players

for the future, investing significantly in the Netherlands as well. ‘We produce it in several locations, Helsinki, Rotterdam, and Singapore. And we distribute it where the demand is.’

Rintel also emphasized fleet renewal within the group. ‘The fleet is crucial. For example, compare the KLM 747 cargo fleet, which we are replacing with the Airbus 350. That immediately brings a 50% reduction in noise and a 40% reduction in CO2. The new fleet takes precedence. SAF is, of course, important for the long term. And let’s not forget all the operational measures we are taking. For example, taxiing on one engine. Today, we already have, I think, a 70% electric ground vehicle fleet. Small things, but important.’

However, the development of sustainability is a goal involving many players. Rintel: ‘We also need cooperation with the business community. Many companies are already collaborating with us to purchase SAF. So, it is necessary for not only the suppliers but also the policymakers, the airlines, the corporates, and, of course, the customers to be aware of purchasing SAF. Because the price will still be a challenge. Achieving a level playing field is already a challenge today. The production of synthetic SAF is a challenge for the future. In any case, we need sufficient SAF to achieve the ambitious goals we have.’

so we need to act as quickly as possible. Therefore, SAF availability is essential to achieve that. We are committed to reaching 10% SAF by 2030, which exceeds the European mandate. We would love to go higher if SAF were available at an affordable price.’

KLM’s CEO also shed light on the group’s sustainable ambitions and the importance of collaboration, including with the corporate market. Klaas Pel from SAF manufacturer Neste also shared his thoughts. Rintel: ‘Of course, we want to be part of the solution instead of the problem. We have over 170 destinations from the Netherlands. We need to

SUSTAINABILITY UPDATE

Catalonia Goes Greener

The Government of Catalonia has launched a comprehensive guide to help organizers plan and host sustainable events. The guide, titled ‘Guide to Organizing Sustainable Events,’ aims to incorporate sustainability criteria into public and private events, thereby contributing to the achievement of the Sustainable Development Goals (SDGs). The National Plan for the implementation of the 2030 Agenda in Catalonia outlines the government’s commitment to achieving the SDGs, and the guide is a step towards fulfilling that commitment. The guide provides a framework for organizers to minimize the environmental impact of events, promote social responsibility, and support the local economy.

The guide covers a range of topics, including sustainable transportation options, waste management, energy efficiency, and the use of eco-friendly materials. It also provides guidance on engaging with local communities, promoting diversity and inclusivity, and ensuring the safety and well-being of event participants.

The launch of the guide comes at a time when the events industry is experiencing a growing demand for sustainable practices. The guide is expected to be a valuable resource for event organizers in Catalonia and beyond, as they seek to incorporate sustainability into their planning and

operations. The Government of Catalonia hopes that the guide will encourage the wider adoption of sustainable practices in the events industry, helping to achieve the SDGs and create a more sustainable future for all.

Every issue we welcome trade organizations to the stage to share interesting news. Offering people in the know a relevant platform, must-reads for our readers. The stage is to the trade…

Sustainable Case Study: Hilton

Hilton is synonymous with luxury, comfort, and now it is also working hard to add sustainability. The well-known hotel chain has opened a structure in the Faroe Islands, which is not only the first for the brand and the first of an international group in the Archipelago, but also holds another record: it was built by focusing on sustainability. The aim is to foster the growth of a sustainable and responsible tourism industry in the 18 islands.

Energy mediachannel reached Kate Mikesell, Vice President of Global Corporate Responsibility at Hilton, to understand how the chain has faced the complexity of such a choice and the strategies that have been put in place in this and other structures. We discover a focus on energy waste, but also on food and a sensitivity towards renewable energy and zero km. There is no lack of innovation, with the installation of the first charging station for electric cars in the Archipelago. All of this involves guests in evaluating strategies for a zero impact stay. The proof that, when there is the will, you can support the environment without sacrificing the comfort of a luxury structure.

Hilton Garden Inn Faroe Islands is a fantastic example of how a property can be built with sustainability at its core. The

property incorporates features such as ultra-efficient heating, ventilation, and renewable energy systems, as well as efficiency-focused technologies to reduce energy and water consumption. This new hotel will allow international travelers to responsibly experience this incredible destination, and its focus on sustainability closely aligns with the archipelago’s own sustainable tourism strategy.

To give some examples, carbon emissions, water, and waste are three elements that were carefully considered during the development of the hotel, mirroring our Travel with Purpose 2030 goals. There are numerous examples, covering everything from the basics of LED and motionsensor lighting and recycling bins in guest rooms, to employing advanced building management systems that optimize the energy efficiency of the heating and ventilation systems. Each element of the operations and guest experience has been designed by employing technologies and systems that put sustainability front and center. Our guests will see bulk soap dispensers that reduce plastic waste and motion-sensor taps in their rooms. We are even installing the islands’ first electric car charging station for their use. And while they’ll never see it, guests can also rest easy knowing that the property is running on renewable energy from

the local power plant, utilizing underfloor heating to further conserve energy, and constantly monitoring its operations to ensure any issues that might be wasteful are immediately addressed.

Hilton is also very committed to driving responsible sourcing. In line with its 2030 Goal to double its sourcing from local and sustainable businesses, the hotel plays a crucial role in supporting the local industry. The majority of the hotel’s meat, fish, and vegetables are sourced from local suppliers, which also helps to reduce reliance on imported goods.

All of the hotels properties around the world are required to continuously monitor their environmental and social impact using Hiltons proprietary, cloud-based corporate responsibility management tool, LightStay. In LightStay, each hotel’s performance is tracked against energy/ carbon, water, and waste reduction goals that align with their 2030 Goals, and hotels are also required to demonstrate implementation of improvement projects to ensure their footprint is consistently reduced over time. Hotels’ LightStay performance data is visible to guests via the hotels’ Wi-Fi landing page, so they can also take a look at the property’s progress if they wish to do so.

Conventa Tradeshow Reduces Its Carbon Footprint

Conventa is among a handful of international trade shows that measure carbon footprint systematically. The organizers teamed up with ClimatePartner to precisely measure the results. This year, the calculation proved that a systematic and holistic approach contributes to reducing the carbon footprint generated by transport - one of the most problematic aspects of event organizing. The organizers thus focused most of their efforts on reducing the carbon footprint generated by transportation and succeeded in decreasing it by 8.9% (from 90.7% in 2022 to 81.8% in 2023). The overall carbon footprint of Conventa is comparable to the daily carbon footprint generated by 5,415 inhabitants of Germany and equals driving 387,129 kilometers by car.

The carbon footprint calculation comprises a broad spectrum of emissions. This year, the organizers put tremendous effort into gathering data with the help of 19 partners. Gorazd Čad, the co-founder of Conventa, emphasized: ‘The timely inclusion of partners into the process of reducing the carbon footprint was imperative. A crucial tool to measure the carbon footprint was our Green Handbook, which has become a kind of bible for organizing sustainable events as it offers an array of handy tips and measures. We can achieve more each year with the help of project partners, with whom we are gradually learning to gather all data to calculate the carbon footprint.’

According to the organizers, the calculated carbon footprint can become a case example for similar events. In addition, it will enable Conventa to optimize future activities. To calculate the carbon footprint, garnering precise information regarding the transport of attendees, hotels, and activities was decisive. This year’s calculation includes individual data for all attendees obtained by conducting surveys. All measured data is thus precise and trustworthy.

The organizers stressed that calculating the carbon footprint is only the beginning. The core purpose of the calculation is to identify activities that generate the most greenhouse gas emissions. Further steps and measures explained in Conventa’s Green Handbook are pivotal. The strategic document is a practical

guide for all event organizers. In a nutshell, the document comprises:

- SUSTAINABLE CRITERIA: external recommendations intended for partners and subcontractors that cover 15 segments of event organizing. Currently, the segments include 266 criteria.

- SUSTAINABLE MEASURES: detailed annual measures event organizers should implement and internal suggestions that will help event organizers prepare an action plan in seven segments (Conventa 7R Model). Gorazd Čad explained the event’s sustainable aspirations: ‘A prerequisite for a sustainable

transformation is a systematic approachconnecting all stakeholders and coordinating activities. To transform events sustainably, event organizers should take a transparent pledge, identify goals, measure their results, and cooperate extensively. When organizing sustainable events, event organizers must adopt a holistic approach and consider all aspects of an event. Above all, measuring the carbon footprint of an event is crucial. If we do not measure it, we cannot improve it.’ Following the successful close of the event, the organizers underlined that Conventa is a facilitator and booster of changes within the meetings industry in Ljubljana and the region. Conventa fosters positive

development and is an ideal test lab for innovation to achieve sustainable and regenerative transformation. The organizers see Conventa not only as a means to achieve constant growth or reap multiplicative financial rewards but as a platform that generates prosperity for the community of event organizers. Conventa follows the new strategy of the meetings industry in Ljubljana and represents a best practice case.

The organizers of Conventa look forward to the 16th edition of Conventa, taking place between 21 and 22 February 2024 in Ljubljana.

Case Study: Sustainable MICE at Hyatt Bangkok

Here’s another example of a hotel making great strides in sustainability. Read and learn or pick up some tips. ‘We aspire to make it easy for our guests to incorporate more sustainable practices during their meetings and events. Our hotel events team is ready to discuss how we can support or provide guidance for the options below:

- Using refillable solutions for water rather than single-use bottled water. Additional self-service water or infused water stations are available options.

- Supporting digital signage and offering Hyatt Apps to help enable a paperless meeting.

- Offering notepads and pens at a central location rather than at every seat.

- Opting for alternatives to plastic juice bottles and/or yogurt cups.

- Using bulk food items (such as

sweeteners, condiments, etc.) to reduce single-use packaging.

- Suggesting lower-impact options for centerpieces and décor, such as potted plants rather than flower arrangements, using digital backdrops instead of physical items, and alternatives to avoid single-use decorations like balloons.

- Offering meeting reports through the Planner Portal, reducing the need to print.

- Coordinating the temperature of event spaces to reduce energy use while supporting attendees’ comfort.

- Providing event-specific environmental footprint information aligned with the Hotel Carbon Measurement Initiative (HCMI) and the Hotel Water Measurement Initiative (HWMI) methodology.

- Discussing the best ways to reduce food waste, such as ensuring updated headcounts for each meal, opting for

plated meals over buffets, selecting the Buffet of the Day when buffets make the most sense, leveraging the hotel restaurant for smaller groups, and eliminating overage guarantees in contract language.

- Brewing limited amounts of coffee in order to cut down on waste.

- Designing plant-based (vegan or vegetarian) meals or switching some portion of the meal to be plant-based, in order to meet attendees’ dietary considerations, sustainability priorities, and culinary preferences.

- Organizing a Thrive volunteer event with an ecological focus, such as tree planting or community food donation.

- Discussing options to replace physical giveaways with experiences, donations, or carbon offsets.

- Discussing options for donating excess edible food or used décor/centerpieces from the event to a local charity.

- Advising on a process for collecting lanyards at the end of the meeting, for reuse in the future.

- Coordinating carpools to and from the airport, and/or organizing public transportation information for attendees.’

By implementing these sustainable measures, Hyatt Bangkok aims to create more eco-friendly and responsible meetings and events.

Spanish treasures and more MICE memories

The sun shines bright and often in Southern Spain, from the beautiful villages and cities in the hilltops of Andalusia to the divine Costa del Sol. All the world knows it for leisure, but for MICE it is equally wellequipped. An oversight from a trip to International Summit Travel Management Malaga and a road trip in the surrounding areas.

By Tijn Kramer

First things first. Malaga and Spain are back in business. If any lesson was to be learned from the International Summit Travel Management… well, that MICE is back full force. The Malaga International Travel Management Summit recently brought together over 230 professionals from 14 countries for a two-day gathering focused on digitalization, sustainability, and challenges in the travel management sector. The event, organized by the Spanish Association of Business Travel Managers (Aegve), aimed to explore sustainable business trips, digitization in travel management, corporate event management, current trends, and overall management practices.

Throughout the summit, attendees participated in conferences, talks, round table discussions, and training activities. Key topics covered included risk management, traveler safety, and travel management at a European level. With 45 national and international speakers, including travel and event managers from various levels and representatives from major companies in the business travel sector, the summit provided a platform for exchanging insights and expertise. The opening ceremony, held at the Hotel Ilunion Málaga, was visited by Alberto Ortiz de Saracho (Managing Director of the Public Company for the Management of Tourism and Sports of Andalusia), Antonio Díaz (Managing Director of Tourism and Planning Costa del Sol), Carmen Arjona (Director of the Málaga Convention Bureau), and Juanma Fernández (President of the Spanish Association of Business Travel Managers, AEGVE). The summit received support and collaboration from multiple entities, including the Ministry of Tourism, Culture and Sport of the Junta de Andalucía, Tourism and Planning Costa del Sol, the Malaga City Council through the Málaga Convention Bureau, Renfe, and Turespaña as official sponsors.

Juanma Fernández, President of AEGVE, emphasized the importance of events like the International Summit Travel Management in recognizing the

significance of the business travel sector as an economic engine and providing professionals with valuable networking opportunities.

The event was organized by AEGVE in collaboration with the Málaga Convention Bureau, Málaga Turismo, the Ministry of Tourism, the Costa del Sol Convention Bureau, the Diputación, Renfe, and Turespaña. During the opening ceremony at the Ilunion hotel, representatives from various administrations praised Malaga’s ability to host such events and acknowledged the positive impact they have on the city’s brand. Carmen Arjona, Director of the Malaga Convention Bureau, emphasized the city’s allure to visitors, while Antonio Díaz, Manager of Turismo Costa del Sol, highlighted the importance of the events and meetings sector in attracting high-spending travelers, breaking seasonality, and influencing subsequent family trips. Alberto Ortiz, Manager of Turismo Andaluz, reaffirmed the association’s commitment to Andalusia, where the two major events have been held. But what has the region to offer?

Andalusía offers a wide range of meeting possibilities, including conference venues, hotels with meeting facilities, and unique event spaces. Andalusía has several dedicated conference venues with modern facilities, including spacious meeting rooms, exhibition halls, and auditoriums. These venues are equipped to host large conferences, conventions, and business events. Some of the notable conference venues in Andalusía include Fibes in Seville, Palacio de Ferias y Congresos de Málaga (FYCMA) in Málaga, and Palacio de Congresos de Granada. Of course, there are great hotels with meeting facilities: Many hotels in Andalusía offer meeting rooms and conference facilities to accommodate business meetings, seminars, and smaller-scale events. These hotels vary in size and amenities, ranging from boutique hotels to large luxury resorts. Some popular destinations known for their hotels with meeting facilities include Marbella, Malaga, Seville, and Granada. And then there are truly unique event spaces: Andalusía is home to several unique event spaces that provide a distinctive setting for meetings and

events. These spaces can range from historical buildings and palaces to cultural centers and outdoor venues. Examples include Alhambra in Granada, Alcázar of Seville, Córdoba’s historic patios, and various haciendas (traditional Spanish estates) that have been converted into event venues. But of course, the region has also space for the biggest of gatherings. Located in Seville, Fibes is one of the largest conference centers in Andalusía. It offers over 30,000 square meters of exhibition space, along with numerous meeting rooms and auditoriums. The Palacio de Ferias y Congresos de Málaga (FYCMA), situated in Málaga, FYCMA is another prominent conference center in Andalucía. It features modern facilities, including exhibition halls, conference rooms, and an auditorium, spanning a total area of more than 60,000 square meters. Or there is Palacio de Congresos de Granada: This conference center is located in Granada and provides a comprehensive venue for conferences, exhibitions, and cultural events. It offers various meeting spaces, including an auditorium, exhibition halls, and meeting rooms. In the ever-appealing

Marbella, we find Palacio de Congresos y Exposiciones de la Costa del Sol (Marbella Congress Center): This conference center is known for its modern facilities and stunning coastal location. It offers a range of meeting spaces.

Speaking of the wonderful coastal line… there is so much more to see than the beaches alone! The region’s excellent connectivity by land, sea, and air, coupled with its inviting climate boasting over 320 days of sunshine per year, beautiful beaches, delectable cuisine, and a myriad of leisure activities, make make the Andalusian costa’s an ideal choice for MICE events. The Costa del Sol is home to numerous DMCs that specialize in various aspects of the corporate event sector, from design and production to logistics. With their local expertise, these companies become invaluable partners in ensuring the success of your event. They can also assist with accommodation bookings, curated experiences, and tours to help attendees explore the area. In conclusion, whether you’re planning a business trip or a blend of work and leisure, Malaga and the Costa del Sol provide the perfect setting. With their exceptional MICE offerings, it’s no wonder that this region continues to be a top choice for business travelers seeking success and enjoyment in one remarkable destination.

So, let’s look at some options in the region. Of course, you can take a team to the beach for some team-building and fun events. Andalusia boasts some of Spain’s most beautiful beaches. Visit popular coastal destinations like Marbella, Malaga, or Cadiz, where you can relax on the golden sands, swim in the Mediterranean Sea, and try water sports. Or explore the picturesque White Villages (Pueblos Blancos) of Andalusia, such as Frigiliana, Arcos de la Frontera, or Zahara de la Sierra. These charming villages with whitewashed houses offer stunning views and a glimpse into traditional Andalusian life. A classic is a Flamenco show: Experience the passion and rhythm of flamenco, a traditional Spanish dance form. Many cities in Andalusia, such as

Seville or Granada, offer flamenco shows where you can enjoy live performances and even take part in dance lessons. But let the experts tell you which ones are authentic, as some are just too touristy. And our favorite food-tip: Tapas tour! Embark on a tapas tour in cities like Seville, Granada, or Malaga. Explore the local cuisine by hopping from one tapas bar to another, trying a variety of delicious small dishes and immersing yourself in the vibrant atmosphere. For some needed exercise, you can go hiking in Sierra

Nevada: If your group enjoys outdoor activities, head to Sierra Nevada National Park. Here, you can go hiking or trekking, enjoy breathtaking mountain views, and even go skiing during the winter months. Or experience Andalusia’s equestrian tradition by going on a horseback riding tour. Enjoy riding through scenic countryside, olive groves, or even along the beaches. All in all, the region is extremely versatile and offers great and professional options for MICE.

Jan Peeters, columnist

3 Business identities and their impact on MICE

Never in history have so many different approaches and business models co-existed. For some companies the last years have not changed anything, others have used the opportunity to turn everything upside down. Companies are still changing, and the big changes will be forced bottom up, not top down. The new generations of employees will demand new company-life styles. And all this impacts the MICE industry. We will have to adapt, or else.

The “tried and trusted” model

This is the traditional model with classical distributions of roles in the company. Emphasis is placed on stable organizational structures, with a typical need to be physically present in the office and rigid working hours. Policy focuses on national development, security, strengthening regional markets and relocation of production. In short: neither a pandemic nor a crisis has ever changed this model. CEO’s tend to be conservative types, rather sure of themselves.

Mice impact: Events typically take place in large, dedicated spaces in traditional business centres. Traditional event formats dominate. Precise itineraries, personal experience, safety factors and customer focus are important. Events tend to be predictable, with a large role for the CEO – from continuous hand shaking to the traditional long (and mostly boring) speech.

Diverse and flexible

In this model, the importance of creativity and innovation is growing. People are perceived as global citizens and diversity is seen as important for stability and resilience. This model favours face-to-face encounters and communication. On a personal level, the emphasis is on work-life balance. Remote working, a 30-hour working week and a multifunctional, diverse work environment are the norm.

Mice impact: Unique, authentic locations are in the spotlight. The attractiveness of city centres is growing, for example by using smaller venues, pop-up events, multi-purpose locations. There tends to be an emphasis on efficient and sustainable use of space.

As virtual events grow, demand for streaming studios, technical equipment and digital infrastructure is also expected to increase. Greater demands will be placed on digital skills. However, despite the growing importance of technology, soft skills such as understanding different cultures, empathy, tolerance, flexibility, and personal responsibility will remain crucial for success.This is a challenging but rewarding context for MICE organizers.

Green and aware

In this scenario, businesses and consumers are becoming increasingly environmentally conscious and looking for ways to minimise their impact on the environment. People’s awareness of health and ecology is increasing, and this new setting of individuals then sets the direction of society. Adherence to climate principles is guarded by strict regulations. The sharing economy is an increasingly common part of life. Working from home is the norm; business trips must have a justifiable purpose to take place. Mice impact: There is an emphasis on leveraging existing infrastructure. Events take place in large decentralized halls and smaller locations in the middle of cities. New innovative event formats are being developed that have a line to the environment and use green technology. The trends are spontaneity, activism, improvisation, frugality, hands-on experiences, mindfulness, and an emphasis on health. The use of green technologies is also on the rise.

Conclusions

The face of the MICE industry is currently changing dramatically and presents many opportunities for innovation. It is essential to recognize the type of organization you are dealing with. Moving forward, event planners should focus on developing authentic regional concepts, creative workshops, slow events, and smart systems that provide attendees with the time and space they need to fully engage with these experiences.

Whether you’re looking to host your next meeting, or a memorable incentive trip to a Mediterranean location, the Maltese Islands are your next destination!