The event full of travel inspiration and holiday experiences!
5-7 February 2026
25-27 February 2027
10-12 February 2028
Brabanthallen, ’s-Hertogenbosch
Welcome to the Vakantie Festival! This is the innovative travel event in the Brabanthallen in ’s-Hertogenbosch, where inspiration, personal interaction, and festival experiences come together. The initiative comes from Frits Kuijper and T.J. van Apeldoorn, supported by an experienced advisory board, including Bart Meijer. Our goal is to create a travel festival that aligns with the modern consumer and the evolving needs of the travel industry.
For and by the travel industry
The goal is to truly develop the event together with the travel industry. In a world where, alongside the online offering, there is still a great demand for a live B2C travel event that focuses on travel inspiration and personal encounters. This needs a fresh approach, and we want to shape it together with you. Nothing is too crazy—we are flexible, and everything is open for discussion. We can’t wait to engage with you, listen to your ideas, and translate them into the concept. Together, we will build a new event!
Let’s talk!
Frits Kuijper Founder
T.J. van Apeldoorn
Founder
Bart Meijer Advisor
Partners
Why? New and dynamic
Visitors long for a dynamic experience where they are immersed in a world of travel. The Vakantie Festival responds to this by creating an event that goes beyond merely providing information. The goal is to create an inspiring environment and an incredible ‘holiday vibe,’ ensuring that visitors leave as true fans of the destinations and travel organizations present. We will achieve this through a unique mix of entertainment, interaction, and content. As organizers, we also challenge you as a participant to think innovatively about your presentation and interaction at the event.
Unique features
The festival atmosphere and interactive setup make this event unique. Instead of a traditional layout by continent, the Vakantie Festival is organized into thematic Experience Areas, based on travel needs. This allows the organization to adapt annually to current trends when designing these thematic areas.
Opening hours Vakantie Festival
• Thursday, February 5: 10:00-17:00 (public)
• Travel Industry Network Event: 18:00-21:30
• Friday, February 6: 10:00-18:00
• Saturday, February 7: 10:00-18:00
As a participant, this also gives you the flexibility to determine each year which theme best aligns with your offerings or objectives at that moment. Visitors can immerse themselves in fun activities, workshops, live entertainment, culinary tastings, and engaging presentations.
Sustainability plays a major role in all aspects of the festival, from booth construction to food and beverage options. Additionally, data technology is utilized, allowing exhibitors to scan visitors for efficient follow-up contact.
Experience Areas
Active & Outdoor Area
For travelers who love an active and sustainable vacation, the Active & Outdoor Area is the place to be. From green summer destinations to snowy escapes, this area is all about cycling and hiking holidays, camping, caravans & motorhomes, nature trips, and winter sports.
Target Audience:
Active travelers: solo travelers, couples, families, and 50+ travelers
Age Range: 25-65 years
Budget Level: Mid to high
Taste the World Area
A culinary world tour begins in the Taste the World Area. This is where destinations and travel organizations showcase their offerings in relation to culinary highlights. A large terrace serves as the vibrant heart of this area, offering a diverse selection of dishes from around the world. Enjoy music, live cooking, tastings, and culinary shows, while the aromas of exotic dishes tantalize your senses.
Target Audience:
Culinary travelers & foodies: couples and 50+ travelers
Age Range: 30-65 years
Budget Level: Mid to high
Experience Areas
Adventure & Discovery Area
For visitors who dream of distant destinations and unique travel experiences worldwide, the Adventure & Discovery Area is a must-visit. Here, specialized travel providers and tourism boards offer expert knowledge on long-haul travel, round trips, and tailor-made adventures across Europe and beyond.
This area also includes a Young & Free Area, where young travelers and backpackers can find inspiration for their next big adventure.
Sun & Beach Area
Target Audience:
Adventurous travelers seeking unique journeys: solo travelers, couples, families, and 50+ travelers
Age Range: 20-70 years
Budget Level: Mid to high
Sun, sea, and relaxation take center stage in the Sun & Beach Area. This is where top specialists present their sun-drenched destinations worldwide. Car rental companies and tourism boards are also available to help visitors plan the ultimate beach vacation, from cozy apartments to ultra all-inclusive resorts.
Target Audience:
Sun lovers looking for a relaxing vacation: young travelers, couples & families
Age Range: 18-75 years
Budget Level: Low to high
Experience Areas
Family & Kids Area
In the Family & Kids Area, everything revolves around destinations and vacations perfect for families. From child-friendly resorts and campsites to adventurous family round trips worldwide, visitors will find plenty of inspiration for a carefree and fun-filled vacation with children.
Target Audience:
Families looking for child-friendly vacations and destinations
Age Range: 30-50 years
Budget Level: Mid to high
Cruises Area
Cruise enthusiasts will find everything they need in the Cruise Area, exploring the world’s most beautiful waters. From luxurious ocean cruises to cozy river cruises and adventurous expedition cruises, this area offers a wide selection of cruises and the best providers to help visitors plan the perfect cruise vacation.
Target Audience:
Travelers who enjoy comfortable, organized sea or river cruises: families & 50+ travelers
Age Range: 35-75 years
Budget Level: Mid to high
Experience Areas
City, Shortbreaks & Sports Area
For those who love a quick getaway, the City, Shortbreaks & Sports Area is the place to be. Discover the best city trips in the Netherlands, Belgium, and beyond. Plan a weekend or midweek escape to a holiday park, or get inspired by exciting sports trips, including Formula 1, football, and padel travel experiences.
Sustainability Area
Sustainable travel is becoming increasingly important, and in the Sustainability Area, visitors can explore the best eco-friendly alternatives.
Target Audience:
Travelers looking for short breaks: solo travelers, couples, families & 50+ travelers
Age Range: 20-65 years
Budget Level: Mid to high
From eco-hotels and train journeys to bus trips and sustainable initiatives, this area showcases how travelers can enjoy a responsible vacation without compromising on experience and comfort.
Target Audience:
Eco-conscious travelers looking for sustainable travel options and alternatives: solo travelers & couples
Age Range: 25-55 years
Budget Level: Mid
Activation & Experiences
To illustrate, we are happy to think with you about unique activations
Legend
Outdoor & Active: campsites, campers, caravans, cycling and hiking vacations, winter sports, nature trips, Europe
Taste the world: gastronomy, live cooking, music, tastings, cooking workshops, Worldwide
City, Shortbreaks & Sports Area: Benelux, Europe, Formula 1, soccer, city trips, vacation parks
Family & Kids: vacations with children, family tours, all ages, amusement parks
Cruises: sea cruises, river cruises, luxury cruises, cruise agents
Sustainability: train travel, bus travel, eco travel, more sustainable travel
Sun & Beach: beach vacations, luxury vacations, Mediterranean, Caribbean, Antilles
Adventure & Discovery: distant travel, tours, Asia, Middle East, Africa, North America, South America, Oceania
Price per square meter
Participation is possible from €105 per square meter, with the option to secure a multi-year agreement. This not only provides certainty but also offers the opportunity to grow alongside an event that will transform the travel industry.
Tickets
• Regular ticket price = € 12,50
• Early bird ticket price = € 10,-
• Child up to 9 = free
• Child 10 to 17 = € 5,-
*Stand construction approval is mandatory for self-built stands **Content meters are non-commercial spaces, intended solely for creating experiences and inspiration through activities and activations
exhibitor
Standard stand options
Standard stand options
These options are manditory for exhibitors who participate with less than 20m2. Exhibitors who wish to participate with more than 20m2 have the freedom to place their own stand construction. We will provide guidelines to help you & us to maintain the festival vibe as much as possible. All Area’s will have their own dedicated ‘Villages’ in their own colours, look & feel.
• ‘Village’ style in style of the Area
• Starting from 5m2
• Pavilion options for multiple exhibitors
Construction: Monday, February 2, 7 a.m. to Wednesday, February 4, 8 p.m.
Demolition: Saturday, February 7, from 6 p.m. to Sunday, February 8, 11:59 p.m.
AEconomy Festival Unit - 5m2 per unit
✓ Dimensions: 2.5m wide x 2m deep (5m2)
✓ Location: against a wall or back to back as an island
✓ Theme visual Middle (Image of Holiday Festival in atmosphere of Experience area)
✓ Visual Exhibitor on back wall: size 1.75m wide x 1.25 high (Exhibitor provides visual in a format with name/logo also incorporated)
Includes:
✓ Timber stand in look & feel as on image incl. mood lighting
✓ Visual on back wall
✓ Lockable standard counter (front in theme colour & size 90cm x 90cm)
& 1 bar stool
✓ 3kw Electricity with socket
✓ 2 pendant spotlights
✓ Carpet tiles
✓ Daily cleaning/vacuuming
Optional: Visual on counter (size approx. 90m high by x approx. 90cm wide)
Price Euro 50,-
prices m2 of stand area)
Standard Festival Unit - from 9m2 up to 21m2
✓ Dimensions available units: 9m2, 12m2, 15m2, 18m2, 21m2 (depth always 3m)
✓ Location: against a wall or in a pavilion block
Theme:
✓ Theme visual above the units (Image of Holiday Festival in atmosphere of the Experience area)
✓ Type of centre partitions: vary per area to stay thematic
✓ Item for the partitions: per area 3 items that alternate
✓ per area varying colours of wood construction (Holiday Festival determines, no colour choice exhibitor)
Visual per units: format varies per stand size (Exhibitor provides visual in a format that also includes name/logo)
✓ 9m2 => Size is 2.00m wide x 2.50 high
✓ 12m2 => Size is 3.00m wide x 2.50 high
✓ 15m2 => Size is 4.00m wide x 2.50 high
✓ 18m2 => Size is 5.00m wide x 2.50 high
✓ 21m2 => Dimension is 6.00m wide x 2.50 high
Includes:
✓ Timber stand in look & feel as on picture incl. mood lighting & eye-catching items
✓ Visual on back wall
✓ Lockable standard counter (front in theme colour & size 90cm x 90cm) & 1 bar stool
✓ Shared storage
✓ 3kw Electricity incl. power strip with 3 sockets
✓ Pendant spotlights (1 per metre of rear wall)
✓ Carpet tiles
✓ Daily cleaning/vacuuming
Optional: Visual on counter (size approx. 90m high by x approx. 90cm wide) - Price Euro 50,-
Participation packages
Basic Exhibitor Package
Mandatory for participation
Basic Exhibitor Package – The entry-level participation package with all essential elements:
✓ Access to the exhibitor portal & webshop
✓ Listing on website & event floor plan
✓ 5 free tickets
✓ Support during event preparation
✓ Marketing materials for promotion
✓ Exhibitor badges
✓ Setup and dismantling passes
✓ Facts & figures after the event
✓ Lead collection via QR-scan technology
✓ 1x leaderboard banner (728 x 90) in the Vakantie Festival e-zine
✓ 4x blog posts on vakantiefestival.com/blog (self-service, October to January)
Co-exhibitors:
Up to 4: €199 each 5 or more: €395 each
Visibility package Participation packages
Increase your visibility
For exhibitors who want extra branding at the event:
✓ All benefits of the Basic Exhibitor Package*
✓ Banner on the Vakantie Festival website (carousel during the campaign)
✓ Logo placement on the event floor plan & in the event app
✓ Social media shoutout before the event (Facebook, LinkedIn, Instagram)
✓ 1x advertorial (100 words) in the Vakantie Festival e-zine
✓ *6x (instead of 4) blog posts on vakantiefestival.com/blog (self-service)
Vakantie Festival E-zine 2026
Discover the Vakantie Festival E-zine!
Four times a year we publish the Vakantie Festival E-zine, a digital magazine packed with travel inspiration. produced by TRAVel Media. Straight to the Holiday Festival visitor’s inbox, absolutely free and also available on our socials and website. In this e-zine we share the latest travel tips, exotic destinations and insider info from our exhibitors. From the best round trips to handy travel tools - everything the visitor needs for her next vacation, conveniently and inspiringly bundled together. Participation in this e-zine is exclusive to exhibitors.
Participation packages
Engagement package
More interaction & leads
€1.750
For exhibitors who want to increase their impact by actively engaging visitors:
✓ All benefits of the Basic Exhibitor Package*
✓ Opportunity to host an interactive workshop or presentation in the event theater
✓ 2x Social media shoutouts before the event (Facebook, LinkedIn, Instagram)
✓ 1x Advertorial (200 words) in the Vakantie Festival e-zine
✓ 1x Full-page advertisement in the Vakantie Festival e-zine
✓ *8x (instead of 6) blog posts on vakantiefestival.com/blog (self-service)
✓ 1 month banner in the Vakantie Festival newsletter
✓ ‘Silent disco’ presentation on stand (from 50m2), 25 person
Participation packages
€2.500 Premium package
Maximum impact & reach!
The ultimate package for exhibitors who want to maximize their impact at the event.
✓ All benefits of the Basic Exhibitor Package*
✓ All benefits of the Visibility & Engagement Package*
✓ Enhanced visibility on the event floor: banner & signage
✓ Featured placement on the website homepage (spotlight section)
✓ Extra tickets for clients (total of 15 instead of 5)
✓ 4x Social media shoutouts before the event (Facebook, LinkedIn, Instagram)
✓ 1x Advertorial (400 words) in the Vakantie Festival e-zine
✓ 2x Full-page advertisements in the Vakantie Festival e-zine
✓ *12x (instead of 8) Blog posts on vakantiefestival.com/blog (self-service)
Sponsor items
Media
✓ Banner in newsletter: € 175,-
✓ Advertorial in newsletter: € 175,-
✓ Advertorial on VakantieFestival.com incl. social media post: € 175,-
✓ Banner on the website: € 175,- per week
✓ Participation in social media campaign/editorial: € 150,-
✓ Advertorial in Vakantie Festival E-zine: € 175,-
✓ Added Value Entrance ticket: € 250,-
Participation in discount program for ticket holders
Content
Theater sessions (30 minutes)
• 1x per day: € 175,-
• 2x per day: € 330,-
• Event Total Package - 3 days, 2x per day: € 950,-
Cooking workshops (30 minutes): on request
Promotion & sponsorships
Banners/flags in outdoor area at entrance
• Banner (various sizes): from € 1.500,-
• Flags (number): from € 1.500,-
• Window stickers inside: on request
Banners/flags in the Entrance Hall/entrance
• Banner (various sizes): from € 1.500,-
• Flags (number): from € 1.500,-
• Interior window stickers: on request
✓ Logo on map: € 175,-
✓ Host Country/Region - € 20.000,-
✓ Terrace sponsor - € 6.000,-
✓ Attraction/activity sponsor - € 5.000,-
✓ Signage sponsor - € 4.000,-
✓ Kids’ club sponsor - € 5.000,-
✓ Taste the World cooking theater sponsor: € 5.000,-
Sponsoring
The Vakantie Festival offers a wide range of opportunities to make a lasting impression with your brand, ensuring that visitors take your brand home with them. We collaborate to create a unique partnership deal that perfectly aligns with your brand strategy!
Inspiration Stage
Reach a travel-hungry audience and enjoy exclusive branding, a personalized program, online and offline visibility, and promotion on the Vakantie Festival Socials, including Aftermovie.
Travel Experience Terrace
Let visitors experience your brand. Enjoy thematic decor, customized catering, extensive branding, and social media exposure for maximum visibility.
We collaborate to create a unique partnership deal that perfectly aligns with your brand strategy!
Sponsoring
Exclusive Travel Trade Network Event
Become a sponsor of this evening and expand your impact in the travel industry!
Enjoy premium branding, a keynote opportunity, your own guests, and brand recognition in all communications.
Main Partner
Enjoy maximum visibility, with your brand at the center of all marketing, featuring exclusive activations and continuous promotion across all our channels during and around the Vakantie Festival.
