MICE BENELUX Summer Edition

BUSINESS MAGAZINE FOR MEETINGS INCENTIVES CONGRESSES EVENTS, SUMMER EDITION 2022

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Business Events comeback Tasty Teambuilding Interviews and trade news We love Liège

ADVENTURES OF A LIFETIME

AMAZING AFRICA: VICTORIA FALLS! MIGHTY MYSTICAL LAPLAND FAST, FASTER… FORMULA 1

C E N T RA L LY S I TUAT E D O N E-O F-A-K I N D E V E N T V E N U E In the center of Hollands own Hollywood, Hilversum, you’ll find a unique, characteristic venue for your next business event: Gooiland Events & Hotel. Build in 1936 in the style of ‘Het Nieuwe Bouwen’ and with sustainability in mind, the light and green elements in this building adds character to any event. Gooiland specializes in organizing business events and offers 16 multifunctional spaces, including a spacious theater and an exhibition floor. Hilversum Central Station and over 1.400 parking spots can be found at walking distance, which makes Gooiland the ideal location for your next (multi-day) event.

Interested in a tour of the venue? An enthusiastic team would love to show you around and show you the possibilities for your next business event.

035-7440115 | events@gooiland.nl | Gooilandevents.nl

Y O U R N E XT B U S I N E S S E V E N T AT G O O I LA N D - Event venue in the middle of the Netherlands; - Modern, characteristic monument; - For business events from 100 up to 1.500 guests; - Ideal for (multi-day) conferences, trade fairs and business events; - 16 beautiful atmospheric spaces, including a characteristic theater and an exhibition floor; - Different subareas for meetings and break-out sessions; - Dutch Brand Hotel with 56 hotel rooms; - Everything under one roof: your event, vital catering and a hotel stay.

Congresses | Conferences | Fairs | Business events | Product presentations | Seminars Gooilandevents.nl

Play on beautiful courses abroad

Golf travel at TUI: Your complete golf trip easily booked Several golf courses in the area Choice of hotels like RIU, TUI BLUE, ROBINSON For more information and our offer Go to TUI.nl/sports/golf

CONTENT

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Discover Bratislava We love our hidden gems. Bratislava is such a city. The compact but cozy Slovak capital has it all for conventions, meetings and more. Hip with a love for tradition, modern and fun. Go see for yourself!

Tasty teambuilding Teambuilding time! And what better way to get to know each other over a good meal or a nice glass of wine? But let’s up the ante.

Cook together, hunt for truffles, eat in a mine or dine in the sky. Fun tasty trips across Europe!

Incentive survey ‘Given the importance of recruitment, retention, and engagement, incentive programs will be more important than ever.’ A snippet from a great survey that tells us all about the new DNA of incentives to be. Adapt and be a winner in the game.

COLOPHON Editor-in-chief

Press relases and info:

Sales & Marketing:

MICE BENELUX is a

Tijn Kramer

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Sharon Evers, Dylan Cinjee, Bart Matthijs, Jan Peeters, Theo de Reus, Rahanna van Stapele, Mariska Kesteloo (columnist).

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Publishers: Tom van Apeldoorn T.J. van Apeldoorn

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Year 17, issue 2

Let’s meet again!

Reconnect and rejoin at Inntel Hotels.

Inspiring venues for all your meetings Whether it’s for a meeting, conference or cocktail party the unique setting of Inntel Hotels will surprise you and your guests. Inntel Hotels is your partner for events ranging from 8 to 400 people.

Unlimited possibilities From meeting rooms overlooking the Rotterdam skyline to a mesmerizing view over the coast of The Hague. Discover our unique locations in Amsterdam, Zaandam, Eindhoven, The Hague, Rotterdam & Utrecht.

Modern & comfortable rooms Inntel Hotels offers the chance to unwind and relax in a comfortable room. Inntel Hotels guarantees unforgettable moments, ensuring your guests will be impressed.

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BREAK-OUT ROOMS

AIR CONDITIONING

UNIEK DESIGN

www.inntelhotels.nl

EASY TO ACCESS

CULINARY DELIGHTS

FREE WI-FI

THE EDITOR

Tijn Kramer, Editor-in-Chief MICE Benelux

Back to Business It is with great pleasure that we experience the live restart of our beloved mice industry. The doubt was so great, also with me, that something would come up again, that caution has become second nature. A new variant, wars, governments that are too strict and so on. Not that everything is perfect – see Schiphol Airport – but we can do what we are good at again. I have already attended the first meetings in the country, our Belgian team went to Liège, perhaps my favorite city in the great country of our southern neighbors, and we write about delicious culinary incentives. We have already set a date for our own live event BTMF, which is on September 12, 2022 in the always beautiful The Hague, where we hope to receive both Belgian and Dutch guests. But the most beautiful thing is perhaps the travel itself. Every travel professional knows that no zoom meeting can compete with that. I visited the wonderfully beautiful Victoria Falls and saw the many wonderful incentive opportunities there. If you go there as a group, you will never forget that.

Promised. What a wonderful line of work we have!

Tijn Kramer

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SHORT NEWS ROUNDUP

Accor CEO Bazin: ‘Wellness beyond a passing trend’ Wellness, in all if forms, is here to stay for the current and next generation travelers.

Accor CEO Sébastien Bazin shines his light on the topic. ‘Wellness has moved beyond a passing trend, becoming a deep and profound movement which is embedded in our way of living and daily consciousness. It is fuelled by a renewed desire to improve life and embrace what

the world has to offer. And the pandemic has served as a major accelerator, shaping how people prioritize their well-being and transform their lifestyles, and how wellbeing influences and impacts the world around us.’

‘The movement towards well-being is also a driver of the desire to travel, to

forge experiences, and crucially, to care for ourselves. Four out of five of our guests across the world are now acting to consciously improve their personal health and well-being. Wellness has long been a key part of Accor’s Augmented Hospitality approach and service offerings, and now, more than ever, it is fully embedded in our vision of hospitality. We are playing an active role and accompanying the wider global shifts, delivering rich and fulfilling wellness experiences across our network, enhancing guest satisfaction and ultimately, the performance of our hotels.’

‘Accor is reinforcing its already strong position as we take a more holistic approach to wellness and well-being.

Wellness is now essential across every guest journey: going beyond spa and fitness only, from design to food & beverage, from sleep to how we interact with our natural surroundings. In all areas, we consider how we can contribute to the physical health, emotional well-being, and nutrition of our guests and team members, and play our part as a positive force for change to build a happier, healthier world for all our stakeholders.’

Succes global event Travelmediate Travelmediate organized their first global networking event in Amsterdam. Not only buyers from the Benelux joined the event, also buyers from the Nordics were present to meet 19 selected exhibitors. These consisted of 14 DMCs from all the corners of the world, hotels, airlines and other travel related companies.

The day started with a welcoming word from the owner of the company, Raymon Honings. After his warm words the guests made their way to the boats for a canal tour through the canals of Amsterdam, followed by a visit to one of the newest great event venues of the capital: Deus Cantina. After a taste of organic snacks the buyers were asked to participate in selected meetings that had been set up in advance. Each meeting had a duration of 15 minutes, the airlines

had separate rooms where they gave inspiring presentations. After some serious business, there was also a few great prizes that could be won by filling in a quiz (two inspection trip tickets with Aeromexico to Mexico and 2 tickets to Abu

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Dhabi with Etihad) In addition, hotel stays and Travelmediate suitcases were given away. Finally they finished the day with a networking drink, lasting until the late hours.

SHORT NEWS ROUNDUP

Business events comeback: 2023 looking very good

The year 2023 business events revenue will be the first year to surpass 2019 according to IACC’s 2022 Meeting Room of the Future Barometer.

Two-thirds of venues say they will recover to 2019 meeting revenue levels in 2022 or 2023, with Danish and Australian venues predicting the fastest recovery, according to IACC’s annual Meeting Room of the Future Barometer 2022, which was released recently. Respondents globally reported that 2023 would be the first year to surpass 2019 meetings and business events revenue levels. Predictions did differ slightly by country with projected revenues in Denmark to surpass 2019 levels as early as 2022 while the Americas had a slightly longer outlook with revenues not returning to pre-pandemic levels until 2024.The study, which is financially supported by IACC’s partners Encore Global, Benchmark Hospitality, Flik Hospitality Group/Rapport and Aramark

Conferencing, shows that in 2021, average meeting and business events revenue was 45% lower than 2019 levels but in 2022, this percentage is expected to shrink to just 8% below 2019 levels.

Sustainable Sustainability continues to be an emerging topic, with some improvements made since the 2021 report. The report shows that, in general, there is more of a focus on environmental and social responsibility at venues in Europe and Australia when compared with North American venues.

46% of respondents to this year’s survey reported that they are receiving increased requests from clients to either state or provide social responsibility and environmental credentials. There is one sustainable practice where venues have shown considerable improvement since 2020, and that is the ability to donate unused food to local community outreach programmes. More than one-half of

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responding venues report this option compared with only 23% of venues in 2020, and North American venues reporting a greater likelihood of offering healthy food options and the ability to donate unused foods than other regions.

Future The study further supports the gradual return to meetings weighted towards more in-person interactions. In 2021, 30% of respondents reported that more than 90% of their live meetings and events also offered virtual access. In 2022 this percentage has dropped to 19%. This is corroborated by IACC’s report, The Future of the Meeting Industry, from February 2022, which showed that the value of human interaction is ranked the highest of seven factors when considering attending an in-person meeting, above expanding your network, scheduling and cost of attending. Collaboration with colleagues is also highly ranked.

SHORT NEWS ROUNDUP

Tasty and trendy Tel Aviv

One of the great bustling hip and trendy cities of this world: Tel Aviv. If you are looking for a great incentive city for your trendy foodie customer, you don’t have to look far. Tel Aviv has it all. From extensive beaches, to lively markets, to museums and galleries. In addition, this cosmopolitan city has built up an impressive reputation as a foodies destination in recent years due to the combination of fresh local products and strong international influences. Tel Aviv is ideal for a city break, but what are the must-see places for a (first-time) visitor? (Source: goisrael.gov.il) 1) Jaffa (Yafo in Hebrew) is located just south of Tel Aviv and although part of Tel Aviv, this part of the city is very different from the rest of the city. For example, Jaffa is an old city, just over 100 years old, and it has many Arab influences. This is clearly noticeable in the architecture in the old town. Furthermore, there is a cozy atmosphere and there are many cozy eateries. Those who want peace and quiet can go to the Jaffa harbor and enjoy a pleasant walk along the water.

2) Jaffa Flea Market. The Jaffa flea market has become a real hotspot in recent years.

Here you will find an abundance of trinkets and treasures and vendors proudly display

their eclectic range of Judaica, Persian carpets and tiles, antiques, jewelery and ancient coins. Embrace your inner Israeli identity as you practice your bargaining skills, then take your souvenirs to the nearest cafe to reward yourself with local delicacies. The flea market itself is open Sunday through Thursday (10am - 6pm) and Friday (10am - 2pm) 3) Florentin neighborhood The Florentin neighborhood in the south of Tel Aviv is called Tel Aviv’s Soho by many and is definitely worth a visit. It is an old neighborhood of Tel Aviv and has a very mixed population.

Where the neighborhood used to be characterized by poverty, in recent years it has become a mecca for artistic and alternative cultural venues. Florentin contrasts with modern Tel Aviv, making it a fascinating neighborhood to stroll through.

The neighborhood is also becoming increasingly popular for its hip nightlife.

4) Carmel market. The Carmel Market is the largest market in Tel Aviv. It first opened in 1920, about eleven years after the city’s founding, making it an important part of the city’s history. It is a lively, bustling market selling everything from clothes to spices and from fruit to

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electronics. Everyone from first-time tourists to local chefs comes here to get fresh fruits and vegetables. The Carmel Market is easy to find. The market is one street running south from the intersection of King George Street, Allenby, and Sheinkin Street to the Carmelit Bus depot to the south..

5) Hilton beach. The Hilton beach - the name says it all - is located in front of the Hilton hotel on the northern part of the boulevard. It is a well-known beach in Tel Aviv and is one of the most popular beaches among Tel Avivians and tourists.

The beach is divided into three sections: South Hilton Beach, Middle Hilton Beach and North Hilton Beach.

6) Levinsky market. The Levinsky Market is located in the heart of the aforementioned trendy Florentin district.

Tourists have yet to discover it, but it is a very popular spot among Tel Avivians and one of the best places in the city to buy spices. In just five blocks, tourists can learn about the culinary history of the market by sampling local delicacies like bourekas (pastries), roasted nuts, dried fruit, sipping Ouzo, or even gulping down salted fish.

SHORT NEWS ROUNDUP

Marriott opens 1000th hotel in EMEA

Marriott celebrated the launch of The Westin London City, its 1,000th hotel in Europe, Middle East and Africa (EMEA).

A flagship Westin Hotel that seamlessly balances London’s always-on energy with the wellness promise for which the brand is known, the property also marks the debut of the Westin Hotels & Resorts brand in the UK market. As the company celebrated this milestone, it also announced that across 2022 and 2023, it expects to add more than 200 properties, which equates to 38,000 rooms, in Europe, Middle East and Africa Proud “I’m very proud of reaching 1,000 Marriott International hotels across EMEA. This growth milestone is symbolic of our rich history and bright future, and it feels fitting that our 1,000th property is a fantastic Westin in London,” said Satya Anand, President, Marriott International, EMEA. “Last year alone, we opened nearly 90 properties across EMEA, including brand debuts in destinations such as Ibiza, Reykjavík and Cairo, as well as additional openings in established markets such as London and Dubai. I am excited to further enhance our portfolio, bringing even more unique travel experiences to our guests, and look forward to continuing to drive

value for our owners and franchisees through our world-class brands, comprehensive business support systems and our industry-leading loyalty platform, Marriott Bonvoy.” Marriott International’s select-service brands, such as AC by Marriott, Moxy Hotels, Courtyard by Marriott, Residence Inn by Marriott, Aloft Hotels, Element Hotels and Four Points by Sheraton, continue to spearhead growth across Europe, accounting for more than 50 percent of the company’s current signed pipeline of hotels in the Europe region. Moxy Hotels, Marriott’s bold and experiential hotel brand created for the young at heart, is slated to add more

than 26 additional hotels to its portfolio in the region across 2022 and 2023, with planned openings including the Moxy Liverpool City Centre (UK), Moxy Paris East (France) and Moxy Pompeii (Italy).

Set to make its European debut in 2023, Fairfield by Marriott is expected to see two hotels open next year – the Fairfield

by Marriott Badhoevedorp Amsterdam Schiphol Airport (The Netherlands) and Fairfield by Marriott Copenhagen Nordhavn (Denmark). With its effortlessly relaxed and efficient hotel design paired with a contemporary Northern European aesthetic, the brand continues to attract interest from owners across the region.

SHORT NEWS ROUNDUP

Dutch Grand Classic ‘Kras’ under Anantara Wings Anantara Hotels, Resorts & Spas is proud to welcome its first hotel in the Netherlands: Anantara Grand Hotel Krasnapolsky Amsterdam. A historic icon in the heart of the city with over 155 years of history, it has joined the luxury hotel brand. The hotel is in the final phase of an extensive renovation as part of its rebranding and will be fully launched this fall with 402 renovated guestrooms and suites. Already to be discovered are the renovated rooms in the first wing, the Anantara Spa & Wellness with fitness facilities, and an increased service level.

Guests can also use modern parking comfort with direct access through the hotel. The lobby will be renovated in the coming months and the other rooms will be upgraded. General Manager, Arne Heuwekemeijer: “As Anantara Grand Hotel Krasnapolsky Amsterdam, we are delighted to continue the expansion of the luxury brand in Europe. It is a fantastic milestone for our historic hotel, which I am extremely proud of.” Anantara is a luxury hospitality brand from Minor International, for curious travelers that connects them with authentic places, people and stories.

The current portfolio features hotels and resorts in the world’s most fascinating destinations.

Authentic Luxury Anantara Grand Hotel Krasnapolsky Amsterdam is a meeting place for both business and leisure guests who want to experience the city and surroundings in an authentic way. Contemporary luxury and historical heritage come together in the heart of Amsterdam. Unique are the

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rooms with a view of Dam Square and the Royal Palace, as well as the 19th century glass-covered Winter Garden. Anantara Grand Hotel Krasnapolsky Amsterdam also has extensive facilities for small to large meetings, events and conferences with a capacity ranging from 10 to 1500 guests. The new Anantara Spa & Wellness addresses the growing trend to combine business travel with leisure and relaxation.

Info: www.anantara.com/en/grand-hotelkrasnapolsky-amsterdam

COLUMN

Mariska Kesteloo, columnist

Be careful what you wish for…

How little did I know when I decided to buy, very spontaneously, a camper at the end of December that I would be invited on the national Polish television to talk about my journey? Incredible what can happen in a life in just a few months.

Saturday the 2nd of April I arrived in Poznan and since then I’ve been exploring the country. I never thought that choosing Poland as my destination would have such an impact. And suddenly people care about my safety? And yes, of course, don’t forget about the stereotypes about Polish people.

It’s just indescribable the reactions I received before and during my stay in Poland.

Let’s start with some funny moments since my departure. When I was in the countryside, just one hour drive south west from the city of Wroclaw I wanted to go to the supermarket on Saturday.

The next day was Easter so the shops will close from Saturday afternoon 2 pm until Tuesday morning. As I was late (battery issues in my camper) I was walking fast to the supermarket, still four km ahead when a car suddenly stopped and asked where I was going. My Polish is far from excellent so I said, I’m Dutch and staying at the camping site Forteca, and going to the supermarket Intermarche. He probably understood the word Intermarche because he turned his car and opened the door. What do you do as a woman alone? I got in, and indeed he brought me to the supermarket. What a friendly man, so kind. This is part of Polish hospitality.

The situation in Poland is sad, I haven’t seen any Dutch tourists and even the Germans are hard to find. The facts don’t lie : 40% decrease in tourism and an estimation of 40% decrease in MICE. Incredible, what the impact is of the current situation in the Ukraine and the influence of the mass media. In Poznan a huge conference of 10.000 people was moved to Milan at the last minute and that’s just a small part of a huge iceberg of the many stories I heard. The incentives agencies and DMC’s are hit the most. What a timing, after two difficult years of the pandemic. As an entrepreneur myself, I feel the pain. And therefore I give presentations and workshops during my journey, about B2B influencer marketing and supporting destinations what they could do.

This is probably one of the reasons why I am invited to the breakfast show in Poland, on TVN, the national TV channel. It’s exciting and getting a bit nervous because they will shoot the interview from my camper! Never thought I would get a career as a TV star.

For those who think I am alone, the opposite is true. Due to my connections within MPI and beyond I have a network of amazing people who are so happy to see me again, and are inviting me to the most amazing places. This is the advantage and privilege of working in our industry.

Last week I gave a presentation about my journey at the head office of the Polish Tourism organisation for all CVB’s and to share insights and tips. And after that meeting the vice president invited me to visit his hometown Kielce on my journey. Let me admit, I had never heard of this town. This only can happen when you’re open to new opportunities and adventures. So Kielce, here I come!

PS I never thought that I would enjoy my camperlife and my journey so much.

Mariska Kesteloo

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SHORT NEWS ROUNDUP

Hansea (BE) takes over Munckhof (NL) Hansea buys 100% of the shares of Munckhof Groep BV. With their 3,000 experts in national and international passenger transport, the two companies aspire to become the strongest mobility network in the Benelux. Investments in sustainability, quality of service and innovation will be central to this.

Passion for people and mobility. That is the connecting factor between the two companies. Where Munckhof uses the motto ‘People make Munckhof’, Hansea speaks about ‘People in e-motion’.

Together, Munckhof and Hansea annually provide mobility for more than 47 million people from 50 locations in the Benelux.

They complement each other perfectly in their services. While Munckhof in the Netherlands is a household name for everything that has to do with taxi, bus, plane and train, Hansea is a leader in Belgium in all forms of bus transport such as public transport, school, staff transport and coach services. In this new partnership, the two companies will share their knowledge and experience in the field

of passenger transport and international business travel. By joining forces, Munckhof and Hansea can respond even better to the changing market. A market that requires sustainable investments in all forms of (international) passenger transport. Individually, Munckhof and Hansea are today relevant players in the Netherlands and Belgium respectively.

Together they form the strongest network of mobility experts in the Benelux.

Hansea is a portfolio company of DWS Infrastructure, a European investment fund with a focus on long-term investments and sustainability. Current shareholders Tom Roefs, Jos Poortinga and Patrick Straetemans will become co-shareholders in Hansea and will also continue to form Munckhof’s board of directors. The transaction is still subject to approval from the Netherlands Authority for Consumers and Markets (ACM).

The future In the future, the new mobility network will be able to offer an even better, sustainable

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and innovative service thanks to synergy, scale and investment power. The services and activities as known by customers and employees are still guaranteed today.

Tom Roefs (CEO Munckhof): “We are very proud that together with Hansea we will form one of the largest organizations in the field of people mobility in the Benelux.

We can achieve our ambition to grow, to become more sustainable and to invest even more in quality and innovation more quickly in the collaboration. The intensive sharing of knowledge and scale are important preconditions for this. We see very good opportunities for our taxi, tour and travel activities.” Joris Larosse (CEO Hansea): “We warmly welcome Munckhof’s colleagues to Hansea. Their experience in taxi, tour and travel enriches our range of mobility solutions. I look forward to the mix of passion, dedication and expertise of our 3,000 professionals in the Benelux network. A network in which people and mobility are always central.”

SHORT NEWS ROUNDUP

News & Highlights

from Munich © München Tourismus Redline Enterprises

© Scandic

Participants of conferences, incentives and events in the MICE metropolis of Munich can look forward to many new and innovative venues in 2022.

The newly opened Adina Hotel Munich is located in the innovative Werksviertel-Mitte. The Scandic Hotel, a sustainable 4* hotel with 234 rooms, offers a rooftop bar with a view of the Alps. The five-storey FC Bayern Welt combines a fan store with the boutique hotel DO & CO Hotel.

Motorworld München is a hotspot for vehicle enthusiasts and offers the most versatile event space with more

than 25 extraordinary conference rooms, event and concert halls.

Conference guests can stay in the 156 rooms of the AMERON München Motorworld. The new Science Congress Center Munich provides a total of 2,400 square metres of event space. The centrepiece is the Audimax with 1,300 seats. Three other new hotels have opened their doors in Munich recently: the 4* Hampton by Hilton Munich City North, the 4* Ruby Rosi Munich and the WunderLocke.

Icelandair also back to Brussels Icelandair has resumed operations between Brussels and Reykjavik and will fly twice a week for the coming weeks.

In mid-May, the frequency will increase to four to five times a week. There are daily flights to and from Brussels from 1 June to 20 September. This winter,

Icelandair will fly three to four times a week between Brussels and Keflavik Airport near Reykjavik. Keflavik International Airport offers easy transfers to flights to the US and Canada. This summer, Icelandair will offer connecting flights from Amsterdam and Brussels to 11 destinations in the

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US and 3 destinations in Canada. The first destinations are seasonal flights to Baltimore (May 13), Minneapolis (April 28), Portland (May 10), Raleigh Durham (May 12), Montreal (July 6) and Vancouver (May 17).

New format

12-09-2022 BTMF BeNeLux

Register!

The B2B event for mice professionals in Benelux Business Traveler & MICE Fair (BTMF) is thé interactive part of our platform and should definitely be in your communication mix.

Eighteen years of mice and fortythree years of business travel come together on this exciting day. MICE and business travel

professionals from all over the Benelux will visit the event to network, orientate themselves and gain knowledge and inspiration. The Centre of all activities during this day is the exciting exhibition floor. Here you can present your organization to the visitors. This is supplemented with industry related

ARE YOU INTERESTED TO PARTICIPATE WITH YOUR ORGANIZATION?

DATE: September 12, 2022 LOCATION: Amare The Hague (www.amare.nl) BTMF IN A NUTSHELL - The event for the mice and business travel market in the Benelux - Information, inspiration and networking - 250-300 valuable visitors - To get in touch with your target audience in one day - A nice content speaker program combined with an exhibition floor with versatile MICE and business travel providers - A lot of publicity fpr your company both before, during and after the event.

presentations, external speakers and a networking drink.

We are proud and pleased to announce that BTMF will take place this year in the new and special Amare in The Hague. The location alone is worth a visit already.

BE THERE! Register at www.btmf.nl or scan the QR-code

PLEASE CONTACT US TO RESERVE A STAND SALES@TRAVMEDIA.NL

INCENTIVE

A great small hidden treasure

Bratislava?…

Bratis-love-ya!

Stop the presses! We found a delightful gem on the Danube that oozes charm and authenticity. Bratislava. The small capital of Slovakia. It is – perhaps – a sometimes overlooked city but that must be a matter of time. We love this small affordable piece of Europe.

By Tijn Kramer

On one hand Bratislava is a modern European metropolis and the only capital in the world located on the border of three states – Slovakia, Austria and Hungary.

Besides its strategic location on the River Danube, the Slovakian capital is part of the European Union and has the Euro as the official currency. So the pitch goes.

It has easy access by plane, especially if you also add the possibility of flying to Vienna and taking an easy bus transfer for 40 minutes, not much more then it would take you to get to the centre of town in most other cities.

But aside from modern Bratislava is also

‘So what can you do? Many wonderful food tours!’

a cosy city with a stunning downtown full of historic buildings and cultural heritage, Bratislava provides an amazing atmosphere where business travelers can enjoy life together with locals.

Mice in Bratislava Surveys in the meetings industry constantly rank accessibility among the top criteria for destination selection, and Bratislava is surprisingly close in that

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regard. As mentioned, you can get to the Slovakian capital in 40 minutes from Vienna airport, or in 20 minutes from Bratislava airport to the city centre.

While there, you’ll find yourself in a super walkable and compact city, where the beauty of the old town and modern urbanity sit side by side. Bratislava is also an exceptionally smart city with a pulsating start-up ecosystem and a stellar global reputation as an innovation hub. The sheer size of its

stores with local designer wear and farm to table food. We bought a local artwork, and a Slovakian made Cabernet Sauvignon hot sauce. We enjoyed delicious traditional local food, meat and potatoes with very good beer, but also enjoyed fresh sushi. There is a bit for every taste and that is the best!

So what can you do? Many wonderful food tours! Both in city as in the gorgeous surroundings. Did you know Slowakia has some pretty impressive wines to taste at nearby wineries. And then there is art and history, all over town. Visit the famous castle or go do some tradional teambuiling: falconry, fencing classes, rafting and so on. Obviously you want the day to end with a cold local brew or a nice cocktail. Enough choice, from very old breweries (cheap beer!) to very hip and trendy cocktailbars. All in walking distance.

In Bratislava, you can find a wide range of venues and about 3,200 hotel rooms in the 4- and 5-star range, most of them enchanted by the atmosphere in the inner-city where the traffic is banned. We stayed at the AC Hotel Bratislava 1) Nice and compact: no long transfers.

Hotel and the modern hotel 2) Not overrun by tourists. It is (still) a bit is highly recommended. of a hidden gem.

Above all: a great location! In 3) Hip and trendy. Yes, more than we had walking distance of everything, expected. Cool! comfortable, near the action, 4) Yet, with that hint of the old days: but quiet for a good nights cheap excellent beer and hearty sleep in this comfortable luxury Slowak food. hotel by the Marriott Group.

5) Friendly people. Yes, what more can If you compare Bratislava prices with the largest and best you wish for? known cities in the region, you 6) Affordable. It won’t break the bank. will find that they are lower, 7) Charm. The old town, nice wine bars, even though the quality is little hidden coffee places. Lunch at at the same level. Regarding the river. Nice. all the above aspects plus safety in the city, Bratislava is a great destination for market and a population of five million small and medium sized international people make Slovakia a perfect breeding events. Bratislava ranks in the top 10 of ground for new ideas and new-product international meeting destinations within testing. Walking around you can ‘taste’ New Europe region, which can host a this sense for innovation in the city. maximum of 2,000 congress participants Trendy coffee places, fun food trucks, (Source: “Meetings Star Awards”).

7 reasons to love Bratislava

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And op top of all: you do not have to do it all by yourself. The very active Bratislava Convention Bureau is a onestop-shop for planners of meetings, incentives, congresses and events who are considering Bratislava as a destination. Providing a full range of services for buyers of MICE, BTB also co-ordinates, initiates and manages all aspects concerning the development of MICE and Business Events in our destination. https://www.visitbratislava. com/convention/event-planning/

INCENTIVE

Tasty teambuilding Good food is universally loved and what could be more fun than combining this with an exciting and new environment during an upcoming incentive?

By Rahanna van Stapele

Tram Experience Photo Visit Brussels

Drive-through dinner (Belgium) A special culinary experience does not solely depend on out-of-this-world flavors and star chefs, but can also be associated with a unique environment.

In Brussels you can book The Tram Experience for groups up to 36 people.

As the name suggests, the entire meal takes place in an old, converted tram, while cruising through the streets of Brussels. The menu, that takes about 2:45 hours and consists of six or seven courses, offers samples of the best of contemporary Belgian cuisine. The menu is overseen by great chefs from different Belgian regions, with this years menu being executed

by Thibault Granville.

‘San Sebastian has the most Michelin stars per square meter’

Michelin City (Spain) With more Michelin stars per square meter than any other European city, the North Spanish San Sebastian is the crème the la crème in the culinary field. This much gastronomical pleasure cant be experienced in one dinner, and therefor a 5 day luxury Gourmet Incentive Trip or 3 day Food and Wine tour is a fantastic opportunity for a more extensive experience, ánd to discover a somewhat underestimated Spanish region; Basque country.

With these tours you are guaranteed to taste the famous Basque pintxos, brother of the southern tapas, the way locals do.

Naturally combined with regional drinks.

You can dine in Michelin star restaurants, classic wineries and ancient medieval monasteries. Finally, it is always a good idea to add a visit to Bilbao, a lively upcoming city with its own Gugenheim.

Menu: remote (England) Dining, relaxing, exchanging ideas and simply enjoying with your team somewhere on the edge of the world, but without crazy travel time and a lengthy stay? Spitbank Fort, a Napoleonic landmark, is located around 15 to 20 minutes from the English coast, in Portsmsouth Harbour, and offers panoramic views over the mainland coast.

The fort consists of a luxury restaurant/ hotel that can accommodate 60 guests

INCENTIVE

and 18 overnight stays. Upon arrival you immediately see why it is featured in multiple lists and guides. With a champagne in hand, you can start off a drink while the ships pass around you at sea. The food is truly excellent and has previously been named a hidden gem by Michelin Chef Michel Roux Jr. The menu consists of local seasonal products. The Fort offers a rooftop hot tub, firepit and BBQ for late evenings.

casual interpretation consisting of one or two days with one workshop is also possible. At the end of this spectacular Mediterranean outing, everyone is guaranteed to make some delicious ravioli, pasta and cannoli. At The Cooking Studio in La Quercia Estate (Tuscany), not only authentic cooking is guaranteed, but you’ll also stay a special venue: the former workspace of famous abstract artist, Francesco Clemente.

Do it yourself (Italy) Italy should not be missing from a list of culinary incentives. Italian cuisine is one of the most loved and accessible in the world. And what’s even better than ordering food? Being able to make it yourself, of course. Fantastic cooking class trips are offered in various Italian regions, led by highly experienced and authentic chefs. Such classes include the Anna Tasca Lanza cooking school (Sicily), located in a 19th century Italian farmhouse. For the real fanatics, you can opt for several nights and full-day lessons, but a

Sky high (Netherlands – Anywhere) Looking for something that is utterly exclusive? How about dining in the only hot air balloon restaurant in the world. Yes, you heard that right, a hot air balloon. Hanging under the CuliAir balloon, you can enjoy spectacular Dutch views and top wines, while master chef Angélique Schmeinck prepares high quality dishes on the spot. With a pulley system, the meals are hoisted towards the balloon, where they can cook slowly due to the high temperature.

The floating restaurant can be booked from April to October, and the menu includes melon salsa, carrot cardamon mousseline, wild

‘The entire meal takes place in an old, converted tram’

Dinner in the sky

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sea bass, Dutch lamb and a lemon and white chocolate cream.

Are you bringing a larger group or does the idea of floating freely in the air feels a little too exciting, but still intrigued by the intimacy of dining in the air? Dinner in the Sky is a concept that is possible in several places in the world, including Belgium. A maximum of 32 guests are hoisted to a height of 50 meters to enjoy an extraordinary five-course meal by a star chef. The great thing about this ‘restaurant’ is that it is possible anywhere, as long as there is an area of 500 square meters available.

Get your own truffle (Iceland & Croatia) Willing to take it one step further than just preparing and cooking the food? By catching or collecting the ingredients yourself, you immediately have an extra adventure built in your outing. Take the Reykjavík Sea Angling Gourmet Experience. In addition to traveling to and through the wonders of Iceland, you’ll hop aboard in the capital for a threehour fishing trip on a traditional wooden fishing boat. The result of the catch in one of the best fishing grounds in the area, is prepared on the spot and processed

CuliAir-Skydining - Photo credit-Maarten Reeders in a gourmet lunch on board. The tour concludes with a puffin excursion.

The same concept but very different: collecting truffles in Croatia. The region of Istria is not only known for its high-quality wine, but is also one of the world’s largest suppliers of truffles. Various tours and experiences can be booked, ranging from a trip with local truffle hunters that ends in a high-quality truffle restaurant, to trips of several days.

Miners Meal (Slovenia) From high in the air to deep underground.

Ever thought of a trip to Slovenia, about 1.5 to 2 hours by plane? If you are into fresh, locally sourced ingredients, this is the country for you. Slovenia itself might not be so widely stretched, its cuisine reflects a wealth of big regional diversity. In the city of Velenje its possible to dine in a very special way: in a unique subterranean coal mining museum, 160 meters underground. The four-course dinner, which lasts about two hours, uses fresh and local products, which in turn are prepared according to traditional recipes by award-winning chefs. In 2020, the restaurant, part of the Coalmining Museum of Slovenia, was in the top 50 Slovenian restaurants, and last year they were named in a top 13 by the French embassy. The exquisite gastronomy combined with the old and industrial environment in Europe’s deepest dining hall makes for a one of a kind incentive.

There for two evenings? Consider visiting Bled Castle Restaurant for the ultimate Slovanian experience. A top notch

Truffle hunting restaurant with arguably one of the most impressive views in the world. Traditional dishes with a modern twist are being served here.

Fine wining (Luxemburg) When you think of wine, you think of France. But what do you know about Luxembourg’s wine regions? The Moselle Valley produces various well known, high quality (mainly white) wines, such as the Elbling, Rivaner or Riesling. The area is full of vineyards, wineries, toprestaurants and wine bars. Imagine yourself in a Mediterranean area while actually quite close to home and set out on the wine trails through the hills with your team and a private guide. VisitMoselle is one

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of the organizations that offers not only tours, but also tastings and wineries.

For most companies from the Benelux, the valley is within a reasonable driving distance, although you can of course opt for an overnight stay. In any case, it is appropriate to round off and complement this fine experience with a dip in Mosel cuisine; Mediterranean influences of Roman origin, inspired by the haute causine from neighboring France, combined with the local cuisine based on ingredients mainly found in the Mosel area. You will find out that the Riesling and local liqueur and cider are not only delicious to drink, but also an addition to various dishes.

COLUMN

Jan Peeters, columnist

MICE as an investment in a brilliant career There is shortage in the world. Shortage of stock, shortage of supplies, shortage of technical material and there is shortage of manpower in various sectors. Both the event and the travel sector are desperately looking for talented young professionals. In my home country, Belgium, 30% of the travel industry staff has left the sector in the past two years.

The result of this brain drain, is that almost every company in the MICE & travel industry is trying to attract new professionals.

The main skills that are needed are interpersonal, creative, organizational, and technical skills.

Innovative creativity is a must to design original event concepts. A strong practical component must include technical know-how. Add skills like empathy, teamwork playing and problem-solving, and that one skill that nowadays you need in every job in travel: sales!

Let’s face reality: it will not be easy to find people that combine all that talent, and it will be difficult to convince these exceptionally talented professionals that MICE is the sector that they should choose for the rest of their career. People with this skill set are sought after by all sectors in the world. They can choose between careers in banking, professional consulting, they can join startups … the world is at their feet, and they will be offered fat pay checks and huge bonus plans.

So, why MICE? The “old” arguments are not effective anymore. The glitzy world of events in beautiful places all over the world is only a small part of the job – it is all about the need for creativity, the sense of perfection and a desire to satisfy the client. That’s what counts.

I think that, to motivate and convince talented people to choose for a MICE job, we should think outside the box. We should not talk about a career, but about a one-shot opportunity. We should tell youngsters, that choosing for a career start – say, two to three years- in MICE is an investment.

They will need every skill they have. They will learn that they have skills that they never knew of.

They will develop every aspect of their personality. They will succeed, fail, and succeed again.

MICE is the perfect beginning for a successful career. After two to three years of experience in the MICE sector, the market value of an individual professional will have tripled or quadrupled.

Because, during that period, they will have developed their full potential. The MICE industry is like a pressure cooker: everything happens quicker, the pace is faster, the demands are higher, the room for mistakes is minimal.

I think that we will be more successful in attracting the right talent to this wonderful industry if we position good jobs as an investment instead of a career. I know: if after three years a talented professional decides to leave your company and the sector, it is a big loss. Because of the investment. But that is when we must believe in ourselves and in the magic of MICE: chances are that after having discovered the wonderful world of MICE and its infinite career possibilities, they will decide to stay after all. But first, in order to solve our short term need for good staff: sell them the sizzle, not the steak.

Jan Peeters.

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ADVERTORIAL

BRUSSELS, THE DESTINATION FOR 2022

As a meeting place, as a business destination, or as a backdrop for your incentive or team building activity… Brussels offers opportunities for every organizer, with numerous unique locations and skilled local suppliers. visit.brussels is ready to accompany you in your activities. The new guidebook ‘Let’s Meet in Brussels 2022’ gives you an overview of what our capital has to offer in terms of MICE.

TIME TO MEET AGAIN It’s high time to meet face-to-face again.

Brussels has all the assets to strengthen professional contacts and create longterm business opportunities. The city is fully committed to technological innovation and sustainability. In addition, Brussels is also the ideal place for cultural and culinary experiences. The multicultural character of its inhabitants and businesses, the wide network of international associations, the many leisure hotspots and the lively city districts make Brussels the perfect destination, whatever the season.

BRUSSELS AS A HYBRID HUB Brussels has quickly grown into a true hybrid hub, with a range of possibilities for hybrid events. The city now has about forty locations that have studio facilities for high-quality streaming. In addition, there are of course also a lot of reliable AV partners who can also facilitate streaming or video meetings in other places. All this makes for a dynamic platform for all kinds of initiatives.

FOCUS ON SUSTAINABILITY In the World GDS index of 2020, Brussels was in the top 10 of sustainable

destinations. The city therefore has ambitious plans regarding climate, green mobility, inclusivity and quality of life. Investments are made in new energy sources, stricter rules for new constructions and thanks to an increase in the circular economy, cradle-tocradle production, local employment, sustainable MICE locations, and the Good Food strategy, the future looks bright.

CULINARY VARIETY Brussels is of course also synonymous with good food. From street food such as fries or waffles, to traditional dishes

LET’S MEET IN BRUSSELS 2022 When organizing an event in Brussels, you can count on the support of the Convention & Association Bureau of visit. brussels. The 20 experts have the knowledge needed to find the right locations and partners in the city.

This service is also completely free and ‘à la carte’. Brussels offers the perfect setting for any event, with more than 200 locations and 20,000 accommodation options.

Consult the interactive guide ‘Let’s Meet in Brussels 2022’ via the QR code shown or contactHelene Visser: h.visser@visit.brussels Mobile: 06-205 44 392

such as shrimp croquettes, ‘stoemp’ or mussels. In total there is a choice of more than 5,000 places to eat.

Do you opt for fries as a picnic in the Drohme Melting Park on the edge of the Zoniënwoud Forest? Are you going for a world-class dinner in the two-star Comme Chez Soi? Or do you like to roll up your sleeves during a cooking class, beer tasting or chocolate workshop? It’s all possible in Brussels!

NEW IN BRUSSELS Although the past 2 years have been anything but evident for the event sector,

Brussels can still offer a number of interesting new locations.

The Brussels North district (from here on in its local name: Noordwijk) is in full evolution and is increasingly becoming a magnet for international visitors.

This summer, The Hoxton will open its first Belgian hotel near the Botanique, between Noordwijk and the city center.

It will have a roof terrace, 198 rooms and co-working spaces will also be provided.

Silversquare, which rents out co-working spaces and meeting rooms – each designed by a different artist – will soon open its seventh location, in Noordwijk.

In 2023 the Cardo Brussels Hotel, Autograph Collection by Marriott will be

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opened at Place Rogier, with no less than 530 rooms, 13 meeting rooms, a rooftop bar, a Spanish food court and a Japanese restaurant on the 30th floor.

At Kanal Center Pompidou, renovations are underway for the grand opening in 2024. From May this year, Kanal’s smaller space Key One will already be available for rent.

In the center, the former Stock Exchange building will be converted into a Belgian Beer Palace with a large hall, roof terrace and a museum about Belgian brewing culture. The festive opening is planned for 2023.

Finally In the European quarter, Stam Europa opened the doors for smaller gatherings.

ADVERTORIAL

Thon Hotels Brussels: 5 top locations Thon Hotels is one of the most vibrant and modern hotel chains in Brussels and covers all the convention districts with hotels in the EUquarter, in the city centre, at Avenue Louise and by the airport. Thon Hotels Brussels offer exquisite restaurants and walking distance to shopping, cultural attractions and European city life.

Our hotels in Brussels include: • Stanhope Hotel Brussels

by Thon Hotels ***** • Thon Hotel EU **** • Thon Hotel Bristol Stephanie **** • Thon Hotel Brussels City Centre **** • Thon Hotel Brussels Airport *** 40 Meeting rooms in Brussels from 2 to 460 persons Thon Hotels Brussels offers a large selection of rooms and halls for corporate and other events. The rooms vary in size, can be merged as required and are equipped with all the technical equipment you expect at a modern conference hotel.

All hotels have large breakout rooms and abundant refreshment break areas, inviting your attendees to mingle and network.

The Stanhope Hotel Brussels by Thon Hotels is a five-star hotel conveniently located between the European Quarter and the Royal Palace, within walking distance of the city center and the Grand Place.

This hotel in Brussels was designed by renowned interior architects and it is in the top ten of luxury hotels in Belgium.

Thon Hotel Bristol Stephanie ****, with its impressive location on the lovely Avenue Louise, Brussels’ most fashionable shopping street, is ideal for both business and leisure stays.

Thon Hotel Brussels City Centre is centrally located in the heart of downtown Brussels, just a few steps away from the city’s main shopping street and a 10-minute walk from the Grand Place and Manneken Pis. The hotel is close to Rogier metro station and Brussels North Station with direct connection to Brussels Airport.

Thon Hotel Brussels Airport is just 5 minutes from Brussels International Airport and 15 minutes from Brussels city centre.

It offers an interesting Park, Sleep & Fly package, if you are flying from Brussels Airport.

The best way to start your journey in a relaxed way. You can park your car and sleep soundly in a modern room before departure Your ecoresponsible hotel in Brussels – Thon Hotel EU **** Colour and comfort meet at Thon

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Hotel EU, an energy efficient building, located in the EU district. Opened in 2012, the hotel building was completely renovated to minimise energy loss, reuse collected rainwater and features today 165 solar panels on its roof. The “Green Key” and “Entreprise Ecodynamique/ Ecodynamische Onderneming” certifications reward the hotel’s effort to reduce the impact of its activity on the environment.

As one of the few hotels in Brussels, it also offers 20 accessible rooms.

Thon Hotels Brussels are Travellers’ Choice awarded All 4 Thon Hotels in the centre of Brussels have been recognized by Tripadvisor as a 2022 Travelers’ Choice award winner. The award celebrates businesses that have received great traveler reviews from guests around the globe on Tripadvisor over the last 12 months. As challenging as the past year was, Thon Hotels Brussels stood out by consistently delivering positive experiences to travelers, placing the hotels in the top 10% of hotels worldwide.

ADVERTORIAL

ACCUEIL & TRADITIONS Brussels incentives & restaurants, situated near by the Grand Place of Brussels and its surroundings. Our establishments are grouped under the name ‘A&T Every day, on “the most beautiful place of the world”, we work to make the moments unforgettable for our clients.

We have more than 1.200 seats at your disposition and about 9 private rooms. We work with tailor-made programmes who are allways adapted to the clients profile and budget.

What could be better than a meal with a view of the Grand Place in Brussels?

Wether it is for a business or family meal, a cultural outing, cocktail party, meeting, seminar or banquet, we’ll allways have the right solution for you!

Our restaurants are situated on or nearby the Grand Place : La Rose Blanche, ‘T Kelderke, L’Estaminet du Kelderke, Restaurant Vincent, La Brouette

INTERVIEW

Annemieke Stuurman (GI Travel):

‘Back to unique and authentic experiences…’

After Marijke Vink left as director of Dutch giant GI Travel, who recently officially had her farewell reception after 23 years, Annemieke Stuurman took over the helm of the incentive specialist on 1 December 2020. The Netherlands and the rest of the world then had to deal with the corona crisis. There are better times imaginable to start a new job. An interview.

By Theo de Reus Annemieke Stuurman, who had already worked at GI Travel for 21 years when she became director, was once brought in by Marijke Vink herself. “We both love this job. Traveling remains the best thing there is, you have to deal with happy customers. And take the ANVR Congress (Dutch Travel Trade Congress) that we have been able to organize for years. A few days on the road with like-minded people from the travel world. We are proud to be able to do that.”

Just before the corona crisis really broke out, in January 2020, Stuurman was on an inspection trip in Moscow and St. Petersburg. “We already saw Chinese people walking around with face masks, but we didn’t think it would go that fast. After a fantastic inspection trip we returned at the end of January. The trip was supposed to leave in April, but in the end we closed the doors in March.”

Stuurman has taken over at a difficult time, she admits. “The great thing was that our shareholders strongly believe in our company. We were just working on new websites, a new CRM system and the fear was that we would have to stop

because no one knew where it was going.

The shareholders chose to continue. In terms of personnel, we kept everyone on board.”

Even before the end of the corona crisis, GI Travel even hired people again, in case everything would go wild again. ´We were lucky that we were able to reschedule all trips at GI Travel. It was a whimsical time. In September 2021 everything flared up again and we had 20 trips in a month and a half. Then there were restrictions again. And at the moment it is really going wild.”

Big Enough When asked how GI Travel has managed to lead the market for years, Stuurman says: “We are big enough to do great big projects, but we are small enough to keep in touch with our customers personally.

As a team, we can handle everything from great projects for a trade fair conference center for 650 people to an inspirational trip to London for ten people.

The customers also give it to us. Thanks to that loyalty, no trips were cancelled. I had a company that was going to make an anniversary trip to Berlin in 2020.

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The anniversary is already over and they wondered if it is still worth it. I then said: ‘That it is now finally possible is the best thing there is’. And now they are going after all, after moving three times.”

Many trips were canceled at the inbound branch of the company, Holland Destination Management (HDM). At the same time, new initiatives were started or expanded.

One of these is HDM Sports, which, according to Stuurman, was initially an odd one out. “We started very small years ago, but noticed that football is a lifeline. It was one of the first sports to continue without an audience. Colleagues from our international department HDM Sports do everything around the teams, from Juventus to FC Porto and Sporting Lisbon, among others, for the teams themselves and business clubs.

We started this in the Netherlands years ago, but apparently we did it so well that we are now also active in other countries. Experience also plays a role here. Otherwise, the clubs have to explain everything to a local agent, but we know how it works and arrange everything on site, from hotels and dinners to massage

Annemieke Stuurman

tables.”

More attention has also been paid to the Belgian market. In addition to HDM, inbound journeys in the Netherlands, there is now also BDM, Belgium Destination Management. Also new is Congress Creation, which responds to the need for the total organization of congresses, especially for medical congresses.

“There is a positive vibe,” says Stuurman.

“We have been able to retain our people, our largest capital, and have used the corona time for a development process.

We went against the grain with that. We were all set to start again and now we have had to cancel unexpected trips to Russia and Ukraine. Every day I wonder

how our relations there, the agents and hotels are doing. It gives a double feeling.

Like everyone else, I hope that war ends soon.”

GI Travel has a varied palette of customers, from telecom and IT, start-ups and law firms to training trips for dentists and doctors, says Stuurman.

“During the corona crisis, we were able to show that we are a solid and honest company. I call this the positive bycatch of the crisis. Where we had to, we paid back. Because we have everything under one roof, we were able to show the customer that we can arrange it for them, partly thanks to our good relationship with our partners. By the

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way, a compliment for the way in which KLM has positioned itself as a partner.

As a company, we owe a lot to our good relationship and good reputation. For example, we don’t come to a hotel in Berlin just once, but several times a year and have been for many years.”

What does the ideal incentive trip look like?

Our mission is: ‘Connecting and inspiring by creating unique experiences’. I think that says it all. Whether it is a staff trip or an event. That has changed over the years, by the way. In the past, everything had to be big, bigger, biggest, it had to be fantastic, in the hippest club. We now see it going back to unique and authentic

Eat, work & play at voco® The Hague By getting you and your team into a space that pushes your creative brains into action, we’re hoping to make your next off-site work experience or event anything but stuffy!

From product launches in our vault to crunch time in our suites, or a brainstorm session in the Play Work area, at voco® The Hague we offer plenty of options that will get you inspired. Join us in saying bye to outdated, dimly lit meeting rooms and hello to bright spaces that'll fill you with inspiration.

In the morning you can relax and enjoy exceptional coffee, in the afternoon there’s a space to catch up with friends or colleagues, and in the evening, you can enjoy locally-inspired cuisine or a cocktail with tastes from by the directions of the wind.

Meet us at voco® The Hague.

+31 70 218 5600 sales.vocothehague@ihg.com www.ihg.com/voco/hotels/us/en/ den-haag/hagdh/hoteldetail

INTERVIEW

experiences. That is also a picnic under a plane tree in a small French village. With a local supplier who supplies all ingredients.

When you arrive with your Citroën 2CV during a rally, lunch is already ready.”

“We also discovered more of the Netherlands in times of corona, with incentives in Zeeland, Twente and Friesland. The smallest castle in the Netherlands is located in Zeeland. We had dinner there with a group, where the owner herself comes to tell her story.

We give the customer the ‘especially for you’ feeling. We always try that during the ANVR conference, with a bottle of mineral water on the way, extra personal attention, something tasty for the bus after an activity. It’s often about the little things.”

The advisory function has also become increasingly important after corona, says Stuurman. ´We try to avoid

‘We try to avoid crowded places such as Venice’

crowded places such as Venice, less crowds, but we are looking for unique experiences. That applies to all our brands; connecting and inspiring people, more depth.”

Has something ever gone terribly wrong during a trip?

“Yes, one I’ll never forget. There is always a lot going on behind the scenes. Our strength is that we always look for a solution. Our local agent is our right arm; even when things go wrong, we do it together.

We had a trip for a hip start-up, with a young management, with 220 people to Sardinia, with a private charter. They would sail to a beautiful beach, with a beautiful beach club, a bit Ibiza-like. Here they would build rafts, have lunch, chill out. The trip was early October.

I was the first to arrive with our agent, but

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I didn’t see the whole beach bar anymore.

Apparently the owner had a dispute with the authorities and had to break down his beach club at the end of the season. There were only plastic chairs and lunch on a large table. In the distance the boat with guests was already arriving, we could hear the music.

But it was a nice beach, sunny weather.

We improvised together with our agent.

I quickly called the customer, explained the matter, those 220 people didn’t know what it should look like. They ended up having their best afternoon ever. Only our agent, the customer’s contact, and I knew what it should have looked like. After the trip we had a good conversation with the customer. It cost us some discount, but our relationship has remained good. For me it was again proof of how important the relationship with your partner on site is.’

ADVERTORIAL

One hundred days of culture and location theatre during Arcadia In Friesland, culture is used as a catalyst for change. Here they roll up their sleeves to make Friesland and Europe greener and more sustainable. At the beginning of May, Arcadia broke loose with walking trees through Leeuwarden, international top artists in the greenery of Oranjewoud and beautiful performances about dairy and water. With plenty of local and international beauty around the question ‘What kind of world do you want to live in?

This cultural manifestation is a follow-up to Leeuwarden-Friesland European Capital of Culture 2018. Not only this summer, but also in 2025 and 2028, a comprehensive culture program will be followed up with central themes in which the province is even more beautiful, fair and more sustainable on the map.

In addition to culture, we in Friesland are working on good ancestry in all kinds of ways: From the ambition to become the most circular region in Europe, to a biodiverse meadow landscape. And from healthy old living in Blue Zone Friesland to dreaming of a Fossyl Fry Friesland.

Some Highlights: Bosk: May 7 to August 14, 2022 A slow-moving forest of more than a thousand trees walks through the city center of Leeuwarden. Bosk will move from location to location from May 7 to August 14, 2022 and move forward thanks to the help of thousands of participants.

Bosk draws attention to the need to look differently at the relationship between man and nature, and to restore the balance.

As a company you can participate in this fantastic project and help to set this art installation in motion.

Paradys You will discover the work of renowned artists in and around former estates, royal gardens and wild natural beauty. The exhibition features work by: Marianna Simnett, Charles Avery, Mercedes Azpilicueta, Diana Scherer and more.

Combine a group tour on foot or by bike at Paradys with an overnight stay and substantive program in Tjaarda Oranjewoud.

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Verdriet van de Zuiderzee The afsluitdijk. A fine example of waterworks that the whole world looked up to. It provided security, better connections and new land. But with construction, a sea died. The ‘Sorrow of the Zuiderzee’ reflects on the consequences for people, birds and fish and on the transformation of the landscape and the water itself. Book this location performance including dinner and experience a special evening with your colleagues.

View all projects at: www.meetinfriesland.nl/arcadia

CITIES

The Incentive Comeback A recent (American) study by the Incentive Research Foundation is too interesting not to share. A trend report was published that has positive findings but with some food for thought. A summary…

By Tijn Kramer

INCENTIVES

‘Incentive travel will continue to remain a top motivator’

‘Although almost halfway 2022, Covid-19 and uncertainty continue to impact every aspect of incentives. Adaptation, flexibility, and communication will continue to be key as companies weigh their options about bringing employees together, whether it’s opening the office or travelling on an incentive trip. Incentive professionals are called to motivate a changing workforce while corporate goals also continue to change. For the foreseeable future, a remote and hybrid

By Rahanna van workforce is here to Stapele stay. A Mercer survey last May found that 83% of employers will continue to provide flexibility at greater scale post pandemic.

Given the importance of recruitment, retention, and engagement, incentive programs will be more important than ever. Dramatic hiring shifts are driving companies to examine how to be even more competitive in the job market, and a robust incentive program is an important part of a company’s full benefits package. According to the IRF’s Industry Outlook for 2022, overall incentive budgets are expected to increase by 34% in 2022, although these budgets will need to accommodate price increases resulting from workforce, inventory, and supply chain challenges.

As we face so much change, it is essential

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to remember the purpose of incentive programs is to connect people to organizations and their initiatives. There are many ways to achieve that, through face-to-face events, online communities, rewards programs, communications, and recognition. Incentive program owners must be sure to keep the focus on the actual purpose, rather than the means of delivery, particularly during this time of extreme change and dispersed workforces.

Leadership As companies strive to retain and hire talent during “The Great Resignation,” incentive programs are expanding their reach to motivate the maximum number of employees and partners. Programs

rewards, including travel, points, and merchandise. This combination of rewards helps incentive program owners reach more participants, such as parttime employees, channel partner store associates, and “moving the middle” 60% of producers.

need to make participants feel connected to the company, with the focus on postpandemic, culture-building company goals. Companies are redefining their employer value proposition to better align to employee needs. While many incentive programs have traditionally focused on top performers and senior team members, incentive program owners are now working to close the gap between what tenured members of leadership teams value in terms of culture and what their employees value. Newer outcomes might include buy-in on return to office, a fully engaged remote workforce, and embracing evolving corporate goals.

In order to reach employees at all levels, incentive and recognition programs should include a combination of

Workforce As reviewed in the IRF’s 2021 study The Psychology of Points, points reward programs often reach the majority of the workforce, making them very effective at motivating performance across a much larger group. They are memorable and can create an enduring emotional impact on the workforce. This extended impact includes gratitude when points are awarded, anticipation as employees plan for and select their reward, and finally the excitement of redeeming points for the reward. Points enable managers to frequently reward employees, and a peerto-peer recognition component further drives motivation and engagement.

Hybrid events are also being used to broaden participation and boost motivation. While companies launched virtual recognition and reward events out of necessity during the pandemic, as live events return, many incentive event professionals have continued to include hybrid elements to share the experience with a broader audience. Not only is this an opportunity for an incentive trip to reach more people, seeing what happens at the live event is a strong motivator for employees who could qualify for the event. Previewing this top reward motivates employees to reach the highest performance level so they can attend in person the next year.

Motivator Incentive travel will continue to remain a top motivator, despite the many challenges presented by Covid. Incentive program owners and participants are willing to navigate uncertainty, travel restrictions, testing, and shifting protocols for an incentive trip. The benefits of incentive travel include the excitement the reward travel generates during the qualifying period, the networking and relationship-building during the trip

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or event, the storytelling afterward, and ultimately shifting the culture of performance in a positive direction.

In the IRF’s June 2021 study, The Impact of Destination Choice on Motivation, we reported that group incentive travel awards are considered ‘very’ or ‘extremely’ motivating by 80% of survey respondents. One industry professional interviewed for Event Alternatives and Their Impact on Culture summed up the appetite for incentive travel, saying, “The majority of our reward earners do not think that incentive group travel rewards can ever be replaced by virtual events or cash rewards.”

In 2022, incentive travel continues to be a moving target. People are clearly motivated to travel on incentive programs, but local regulations, variants, supply chain and labor disruptions make planning and operating events challenging at every turn, both for planners and their partners. Companies must still be prepared to – here’s the word of 2020 and 2021 and now 2022 – pivot at any moment. Health & safety protocols will continue to be a priority, and these protocols will continue to be revisited and updated as the pandemic runs its course to endemic. Emerging Covid variants, medical advances, new technologies, and attendee comfort and readiness will all impact health & safety protocols and event design.

Participants want less crowding, more open spaces, and remote areas. In The Impact of Destination Choice on Motivation, we reported that nearly twothirds of the respondents had increased interest in an incentive travel program that included a trip to the mountains or other remote area, or an incentive trip that included a stay in a luxury hotel.

Centralized locations that require shorter flight and travel times are also preferred by many. To help manage group sizes and achieve the balance of experience with safety, larger incentive programs may be broken into smaller waves or regional events.

Attendee comfort levels continue to vary widely. For programs that have a Covid

INCENTIVES

to a physical workplace all or part of the time.

With this changing workforce, incentive programs are more important than ever to help recruit and retain employees.

In Event Alternatives and their Impact on Culture, most experts interviewed believed their firms or client firms will leverage alternatives like points platforms, choice of merchandise, creative gifting experiences, gift cards, and individual or family experiences (including travel) as much or more than they did before the pandemic. This increase in spend was supported by The Industry Outlook for 2022 which reported that overall incentive budgets are expected to increase by 34% in 2022, with merchandise increasing 30% and gift cards increasing 34%.

vaccine mandate, there are incentive trip winners who cannot participate because they choose not to be vaccinated.

There are still other attendees who are not yet comfortable traveling or being around large groups of people. Individual incentive travel may be offered where employees or companies are not yet comfortable with a group trip, but we see this trend as one that will be used more sparingly.

Overcommunicating Overcommunicating with attendees will help them understand and anticipate what the experience will be like onsite, enhancing their comfort level. Providing attendees with detailed information ahead of the event helps manage expectations and empowers attendees

to make decisions for themselves.

Incentive program owners are increasing the frequency of communications, breaking down the information into easily digestible bites coupled with a master document or comprehensive webpage.

This approach also allows for updates as event details and requirements change.

Remote work Nearly two years after the initial Covid lockdown, it appears that many employees will continue to successfully work remotely. Blackhawk Network’s survey of 1,560 workers in the U.S. in August 2021, demonstrated a strong preference for remote work, with 41% of respondents indicating they would seek employment with another company if their current employers required a return

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Revamped Incentive programs will need to be reviewed and revamped to meet changing working conditions and company goals.

With so many changes to the workforce, incentive programs need to be aimed at encouraging desired behaviors. Welldesigned programs will link employee decisions, behaviors, and actions to the firm’s pandemic recovery strategy and priorities. Platform technology is key to providing a consistent participant experience, and it needs to be coupled with marketing communications to keep programs top-of-mind. A personal touch is still important, and incentive program owners are ensuring that rewards are delivered and presented in meaningful ways that celebrate the recipient and motivate others to achieve.

With a remote workforce, fostering a feeling of connectedness is an important part of any incentive program. Frequency is key to making employees feel like part of the team and encouraging desired behaviors. According to social exchange theory, as discussed in Academic Research in Action, people will go to significant efforts to win appreciation and approval from managers, peers, customers, and other stakeholders. This form of frequent, broad-based recognition increasingly includes rewards of token

tangible value, but high social value – such as in points or spot reward programs offering travel, merchandise, gift cards, time off, and other items.

Customizing Personalization in incentive programs has been a trend over the past several years, but there will be an increased need for customizing the incentive experience in 2022. Individual preferences and comfort levels will need to be addressed for the remote workforce, employees returning to the office, and incentive trip winners who may have not travelled for many months. Participants experience greater personalization based on their individual preferences in day-to-day shopping experiences, and they expect the same from their incentive programs.

This permeates into all solutions and capabilities, including points programs, travel, events, recognition, rule structures, and communications.

Personalization will be infused into incentive travel programs – whether providing choice through itineraries or gifting experiences, or by giving participants additional free time during the trip. As reported in October 2021 in The IRF 2021 Wellness in Meetings and Incentive Travel Study, the emphasis on attendee comfort will include mental health and emotional wellbeing. Personalization will include more flexibility and options regarding the agenda, breaks, and spacing as critical elements in achieving attendees’ peace of mind and delivering a memorable experience.

The need for increased personalization and concern for employee wellness will also apply to in-person and remote workforces.

Incentive program design is being reimagined in order to take into account a growing number of workstyles and lifestyles. Data

collection is key to personalization, so collection of profile, preference, and behavioral information is required.

Program owners are collecting and analyzing participant data through their recognition portals, event registration platforms, and surveys.

Closing Optimism and the vaccine did not yield the recovery in 2021 most had predicted.

We enter 2022 dealing with “The Great Resignation,” a significant virtual workforce, and continued uncertainty.

Motivating employees and partners is more important than ever. Incentive professionals will need to constantly adapt and apply new thinking and new strategies to recruit, retain, and engage a changing workforce.

‘Health & safety protocols will continue to be a priority’

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(Source: www.theirf.org)

AFRICA

Victoria Falls: African adventure

The Smoke That Thunders Nothing can prepare you for the moment you see ‘the falls’ with your own eyes. Mosi-oa-Tunya in the local tongue, The Smoke that thunders. The rest of the world knows it as Victoria Falls and it is one of the most beautiful natural phenomena on earth. And that with beautiful game parks in the hinterland and a variety of spectacular activities. Off to Zimbabwe…and Zambia, and Botswana.

By Tijn Kramer

AFRICA One waterfall is not the other. I knew Niagara Falls and it is well worth a visit.

But it’s a different order. Victoria Falls overwhelms, is much wider, taller, more intensely, wetter too. You can visit the phenomenon from two sides: Zimbabwe and Zambia. We do both. If you have to choose, choose Zimbabwe, but if you can, look on both sides, because the views are not copies. Each side offers a wonderfully unique experience. If you’re lucky, you get a rainbow and it looks like you’re in some kind of science fiction movie, the new Avatar, or a distant Star Wars planet.

Back to the beginning. Victoria Falls Airport is easy to fly from Johannesburg and Cape Town also has a daily flight. We take the latter. In three hours by small Embraer 135 we

land comfortably at the small airport where our agent is waiting. ‘Vic Falls’ is of course an Unesco tourist attraction pur sang and there is therefore a wide choice of hotels and lodges, for every budget. However, we choose one of the most legendary hotels in the world: The Victoria Falls Hotel, a relic from days gone by, with a wonderful view of the gorge leading to the falls. It’s all with a hint of retro romance in a way.

Hotels like this hardly exist anymore.

Its history is grand, with many famous names, including the British Queen, many presidents and other celebrities. It may not be at its luxury peak anymore, but that shouldn’t take away from the fun. You want to sleep here, if the budget allows.

It is also the starting point of a very special train journey, but that is for later. First look at

‘Wider, taller, more intensely, wetter too’

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the warthogs that walk on the grass of the hotel. Darlings.

Basics Victoria Falls, Mosi-oa-Tunya, is a waterfall on the Zambezi River and one of the world’s largest waterfalls, with a width of 1,708 meters. The falls are drenched in history. ‘David Livingstone, the Scottish missionary and explorer, is the first European recorded to have viewed the falls on 16 November 1855, from what is now known as Livingstone Island, one of two land masses in the middle of the river.

Livingstone named his sighting in honor of Queen Victoria, but the Sotho language name, Mosi-oa-Tunya—”The Smoke That Thunders”—continues in common usage.

The depth of the chasm, called the First Gorge, varies from 80 meters (260 ft) at its western end to 108 meters in the

centre. The only outlet to the First Gorge is a 110-metre-wide gap about two-thirds of the way across the width of the falls from the western end. The whole volume of the river pours into the Victoria Falls gorges from this narrow cleft.

There are two islands on the crest of the falls that are large enough to divide the curtain of water even at full flood: Boaruka Island (or Cataract Island) near the western bank, and Livingstone Island near the middle — the point from which Livingstone first viewed the falls. At less than full flood, additional islets divide the curtain of water into separate parallel streams. The main streams are named, in order from Zimbabwe (west) to Zambia (east): the Devil’s Cataract, the Main Falls, the Rainbow Falls (the highest) and the Eastern Cataract.’ As you may well know, in the proper season you can take a careful

dip in the Cataract! The photo opportunity of a lifetime. (source Wikipedia) Zambezi And then there is the Zambezi, the river but also the local beer brand. It combines very well on an evening river cruise. We enter a lovely boat that seats us at a lovely two people table with river view, hosted

by Pure Africa, as in 3 hours we will sail through the waters of the two countries: Zimbabwe and Zambia. We see a lot of

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wildlife, by mother nature, plus a beautiful light show when it started to storm. That can also be part of it, but the crew was well prepared and keeps everyone dry. Dinner is also great: pre-dinner snacks, a tomato soup, a choice between fish and a very good Zimbabwean steak and dessert. That supplemented with an endless amount of wine and drinks ... you have a great time as a group, as we also saw on the boat. An ideal team activity!

AFRICA History It is also worth having someone tell you about the history. Davind Livingstone is in fact an explorer who was way ahead of his time, starting with being rigid anti-slavery back in his day. In 2022 it is a bit strange to pretend that he had discovered the waterfalls himself for the world, because the local Africans have known it for a long time. You cannot discover something that was already there in some sense. Still, he opened it up to the rest of the world. ‘In November 1855, David Livingstone was the first European who saw the falls, when he traveled from the upper Zambezi to the mouth of the river between 1852 and 1856. The falls were well known to local tribes, and Voortrekker hunters may have known of them, as may the Arabs under a name equivalent to “the end of the world”. Livingstone had been told about the falls before he reached them from upriver and was paddled across to a small island that now bears the name Livingstone Island in Zambia. Livingstone had previously been impressed by the Ngonye Falls further upstream, but found the new falls much more impressive, and gave them their

English name in honor of Queen Victoria.

He wrote of the falls, “No one can imagine the beauty of the view from anything witnessed in England. It had never been seen before by European eyes; but scenes so lovely must have been gazed upon by angels in their flight.” Livingstone’s story becomes much more captivating and exciting, making for ideal reading material on the go!

But wait! There is more. The great thing about the Falls is of course that we are also close to several National Parks. We even cross the border for a day trip to the Chobe National Park in neighboring Botswana, a good hour’s drive from our hotel.

The national parks contain abundant wildlife including sizeable populations of all the classics, from elephant to buffalo, zebra and giraffe.

And yes, also those beautiful antelopes.The river above the falls contains large populations of hippopotamus and crocodile. Wether or not you have been on many a game drive, the magic remains.

‘Hotels like this hardly exist anymore’

Adrenalin But time for action! The added bonus of Victoria Falls is the adventures it offers!

Chopper rides above the falls, or even better: microlight flights! awesome. A real daredevil? Gorge swinging, bungee jumping and white water rafting! wow.

We connect to the Victoria Falls DMC that offers a specialized full service Destination Management incentive travel solution into Victoria Falls, as well as safari extensions into Botswana and Zambia.’Southern Africa offers a number of superb conference and meetings locations.

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Victoria Falls in particular has some very unique and exciting options including top international hotels. Victoria Falls is one of the Seven Natural Wonders of the World, a UNESCO World Heritage Site, an acclaimed Adventure Capital of Africa and very readily accessible at the very heart of southern Africa, according to Kumbi Chiweshe of The Victoria Falls DMC (www.victoriafallsdmc.com) Tingle your senses by combining your conference or meeting with some awesome adventures whether

conferencing in the African bush just a stones throw from the mighty Victoria Falls, or enjoying a post meeting Sundowner Cruise / networking event drifting down the Zambezi. Our talented and creative team stands ready to conjure up a creative and memorable itinerary to turn your next conference or meeting into an exceptional experience. Conference differently!’ says kumbi.chiweshe of the DMC, that is a member of SITE and ICCA. Adventure After two nights we are in awe. Of this

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wonderful place, of the friendliness of the local people. From the amazing viewpoints, and the mighty animals of this mighty continent. It is such an unforgettable treat to be here and an incentive to consider if you aim for that ‘once in a lifetime never forget’ effect. Especially in combination with the wildlife Victoria Falls in really unique. We have to go, another adventure awaits, four night on Rovos Rail, one of the most luxurious trains in the world. But that’s for next issue. For now, let’s dream about the smoke that thunders.

AFRICA

THE DMC SPOTLIGHT:

The Victoria Falls DMC MICE Benelux loves to speak to DMC’s. Great local knowledge and background information that just can not be found online. This edition we speak to The Victoria falls DMC, also featured in our article. The mic goes to Kumbi Chiweshe.

What are the incentive possibilities for groups at Vic Falls?

Victoria Falls offers breathtaking incentive possibilities for groups. When you combine the awe-inspiring world wonder Victoria Falls, incredible safari options around the Falls and nearby in either Hwange or Kasane, abundant adventure and other activities and unforgettable dining experiences together with the convenience of ease of movement around the Falls, you have the ultimate incentive destination equaled by few, if any, on earth. And it is with good reason that Africa’s first SITE Crystal award was won off an incentive trip that was anchored on Victoria Falls, delivered by the very team now spearheading this revival at the aptly named (The) Victoria Falls DMC. Examples of possibilities are of course a tour of the mighty Victoria Falls (both sides of the river) and a magical sunset cruise on the Zambezi River. Other amazing options are Incredible bush dinners or classical jetty dinners on the banks of the Zambezi River. Or wild safaris in Victoria Falls National Park, nearby Hwange or Chobe National Park, all home to the largest elephant and buffalo herds in Africa, as well as the other resident Big 5 animals, birdlife and small plains game. And some active fun?

Activities include bungee jumping off the Victoria Falls bridge, half or full day

white water rafting down the Zambezi rapids, gorge and canopy swing activities, jet boating, canoeing, yoga, elephant interaction, helicopter Flight of the Angels.

Is everything open again at Vic Falls covid wise?

Yes, Victoria Falls is fully open. Covid protocols are still observed as per guidance from the country health authorities.

What are the best seasons to come?

To view the Falls in her fantastic splendour, from February to May when the waterfall is at its peak. And then again, in the dryer months between June to September when the Falls takes on a different character and game viewing at the nearby safari locations is at its optimum. But do not forget another huge advantage for Europeans. There is no jetlag as you are flying north to south.

Most airlines fly through the night into the destination which means you hit the ground running and can plan an activity on the day of arrival and departure in you need to.

Is there any meeting space available at hotels or other venues?

Meetings and conferences are important business drivers for Victoria Falls, and there is an abundance of meeting space

at the hotels and other properties in and around Victoria Falls. And now as a special innovation for the incentive market, we’ve introduced our pioneering and innovative ‘Bush pods’, our Pop-Up elite meeting places for 4-30 people that we create in stunning natural locations at Victoria Falls. We offer bespoke set-ups that will REconnect the human touch and spirit with an organisation’s vision, weaving a “beyond belief” programme for you that will inspire and motivate your teams. Thus, these won’t just be Critical Meetings but will also be massively InterActive to massively enrich the lives of the participants.

Can you tell us a bit about your company?

The Victoria Falls Destination Management Company is Zimbabwe’s premier DMC and PCO (professional conference organiser) focused purely on the key incentive travel, conference and meetings markets. Our experience in these segments also uniquely qualifies us to extend our services to private luxury and leisure travellers seeking to experience authentic Africa.

ADVERTORIAL

Dreamscapes with the flair of 1001 Nights Oman’s landscapes are fascinating with contrasts such as golden sand dunes and lush green oases, impressive underground caves and mountain peaks that soar to 3,000 meters, miles of sandy beaches and coastlines full of rugged cliffs. The Sultanate guarantees a unique and surprising incentive trip where relaxation and effort go hand in hand.

Endless vastness in the desert The Rub Al Khali desert stretches along the northwestern border of Oman. It is one of the most inhospitable areas on our planet.

Nevertheless, the remote area with its up to 300 meters high, terracotta colored sand dunes is worth a visit. After a day full of sports activities, it is wonderful to round off the day with a cup of tea around the campfire under a beautiful starry sky and listening to the stories of the Bedouins.

At Bidiya on the edge of Sharqiya Sands - about a two-hour drive from Muscat you can experience a variety of desert adventures from “dune bashing” with 4-wheel drives to a camel ride at sunrise or on the top of a dune enjoying a beautiful sunset.

Colorful change on the coast The coastline of the Sultanate covers an impressive 3,165 kilometers. To the north near Muscat, beaches with colorful pebbles invite you to take a dip. Sea turtles lay their eggs on the pristine sandy beaches of Ras Al Jinz – located on the eastern tip of Oman. In the south, in the Dhofar region, long sandy beaches alternate with rugged cliffs that turn a lush green during the rainy season. On the border with Yemen, the table mountains sloping steeply into the sea are impressive.

Majestic landscapes in the mountains In the Hajar high mountains are the two most famous mountains of the Sultanate: Jabal Akhdar which with its picturesque rock-cut terraced gardens is also known as the “Green Mountain”. And Jabal Shams which with its 3,075 meters high peak, considered the highest point in the country. Both mountains have many hiking trails that lead past impressive cliffs and rock formations and offer majestic views over deep gorges. There are also small villages hidden in the mountains where the hospitable people welcome you. Amid the arid landscape, mountain waters flow through stone gullies to the gardens.

Pomegranates, for sale from local tribes, are a welcome refreshment on hot days. In the spring, travelers can enjoy the harvest of the wonderfully fragrant Damascene roses.

Wadis - oases in the midst of arid landscapes In the dry season, wadis are dry valleys with bizarre rock formations. But as soon as fresh water is brought in, they turn into green oases with natural pools and waterfalls, framed by mighty rock walls.

Wadis have a special flora and fauna and a pleasant climate. The wadis provide a paradisiacal backdrop for walks and hikes,

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usually at the end of which a picnic amidst the tropical vegetation or a refreshing dip in the emerald green water awaits.

INTERVIEW

Matthias De Klerck

‘MICE has become a catch-all term’ Matthias De Klerck is no stranger to the world of Meetings, Incentives, Congresses and Events. He had a long career in hotel sales and was sales director with media company Travel360° before setting up his own company: Pitch Perfect, where he has the title of “Founder and Chief Sales Instigator”. MICE Benelux had a long conversation with Matthias about the MICE sector, and how it is currently recovering from the-period-that-we-all-know-and-want-to-put-behind-us-asap!

By Jan Peeters

Matthias: “Of course, Covid has left its scars on our business segment. Many people have left the sector, and we all know that the human capital is of essence for companies that are active in the MICE business. Moreover, each of the components of MICE has been influenced by the pandemic period, but each in a more or less different way.”

“That is why I think that the various components of the MICE segments have become so important, that it is not wise anymore to use MICE as a catch-all term.”

Now that is an original insight. But Matthias goes on: “Every part of what we call MICE, must come up with new proposals, new ideas and new initiatives. It is up to the specialized professionals to show that they can convince HR managers, CEO’s, and personal assistants to think bigger, to think in a broader context, to think outside the box. It is up to the agents to convince their clients that a meeting can be more

than a formal gathering of people around an agenda, and that it can be of more value than the client originally thought.”

recovering at a rapid speed. This shows to companies that travel is possible again, and that it is safe to travel.”

“We have to realize and use the fact that an event is a part of something bigger. It can be an essential part of a communication strategy, it can be the start (or the end) of a communication campaign, or it can serve PR purposes – either internally or externally, and most of the times both.”

“But there are different dynamics between the individual and the corporate market. Take the war in Ukraine. Individual travelers and the leisure market look at the map and tend to avoid the immediate area. But this does not mean that they do not travel!”

“The same goes for incentives: an incentive can be part of a general sales approach, it can serve as a teambuilding activity, or, again, it can be part of a company- and market wide communication campaign.”

“I read somewhere recently, that the incentive market is supposed to reach a worldwide value of 1,6 trillion dollar by 2028. If you consider that the whole market, was stopped in its tracks in March 2020, then this is a formidable figure.

Today, we see that the leisure market is

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“The dynamics of the corporate market are different, and more complicated.

Compliance and safety & security are very important, so the start of the war meant for many companies “the end of the beginning” of travel. But there is more: some pharma companies do not want to stay in five star hotels, because they want to avoid the “big spender” stigma.

The dynamics can also be influenced by the government: insurance companies are obliged to include at least three meetings in a 2 night trip if they want to handle the trip a “business expenses”.”

INTERVIEW

‘A trend like hybrid events, is here to stay’

“Of course, the whole pandemic has long lasting influences on the various components of the MICE business. A trend like hybrid events, is here to stay. Mainly because of the extra possibilities for meeting organizers: whereas the physical meeting will still be attended by the key staff and stakeholders, a bigger number of people can follow the meeting or parts of it from a distance. This can increase the importance, the impact and the efficiency of the meeting.”

“Another element that has become much more important than in the past, is event tech. This can include a virtual platform, a big e-signing moment for a contract, and many more possibilities. I personally do

not think that technology will take over the human touch, but it will become essential for the success of a meeting, an event, or a congress.”

“A third point that I would like to mention is of course sustainability. It is very simple: the MICE industry will be sustainable, or it will not be. This goes way beyond flying, this goes way beyond the impact on nature. We must adapt, we must invest, we must contribute to a better world. It’s as simple as that, but it will take a hell of a lot of focus.”

“We will have to combine this respect for a sustainable world with an increased need for flexibility. Airlines around the world are adapting their capacity, and yield decisions are influencing the frequency with which cities or areas are

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served. This can have a strong potential impact on the congress & event business, as often delegates have to be flown in from all over the world.”

I ask Matthias to tell us a bit more on the market of Associations, often considered as the Holy Cow for the MICE industry.

Matthias smiles, and explains: “Did you know that, only in Brussels, we have 2500 different associations? They defend the interests of their members, they do active and passive lobbying, but they also organize meetings, events and small or big congresses to bring their members together. The most important cities for associations are New York/Washington, Shanghai and Brussels! (With strong emphasis) I cannot underline enough, how important these associations are for the MICE

business in Belgium. It is all about contacts and people, and the fact that we are so near to these associations is an incredible advantage. I hope the Belgian government realizes how important the presence of NATO, the EU and the EC are for our industry. If one of these institutions were to leave Brussels or Belgium, this would be nothing less than a disaster for our sector.”

I mention the Seafood event as an example and Matthias reacts as if he is stung by a bee: “Seafood! The biggest event in Brussels.

Hotels marked it a year before in their calendar, noted the Seafood week as “black out dates” and pushed their prices up in an irrational way. (Sighs) And now Seafood has chosen for Barcelona. It is not that Brussels was not warned before: the Seafood organization had clearly stated that the annual price hikes had become unacceptable, and that the expected a lot more creativity and engagement from the local players.

Remember that Seafood is organized in Asia, Canada, and Europe. So, the organizers had a lot of benchmarks to refer to.”

the help of professionals. Of course, this is also about compliance, but there is more.

Outsourcing to professional partners makes sure that the organizing party can continue to focus on its core business. In the past, we have seen examples of how the organization of an event decreased the productivity of entire company departments during weeks on end. A professional partner gets to work, reports on the proceedings, comes up with fresh ideas and makes sure that the various players involved get their money on time – which means not too late, but also not too early. “ “I would like to take this opportunity to shout out to talented youngsters: do not hesitate to join the MICE community. It is an exciting sector, and you will have to be “the best version of yourself”. I often say that we need hands, but we need hands with brains. This is a sector full of electricity, full of challenges, and full of

I would like to know if Matthias sees a move towards second and third tier cities, after the pandemic.

“Absolutely. Cities like Valencia, Dublin, Lyon and Gent have become important contenders for the classic giants like New York, Barcelona and London. The hotel capacity has improved and increased in the “second tier cities”, and so have the plane connections. These cities offer important elements like authenticity, contact with locals and unexpected experiences.

Do you see a trend towards “we can do it ourselves” in the MICE sector, Matthias?

“Well, this might come as a surprise, but we see the contrary: more and more companies and associations realize that, for a meeting, incentive, congress or event to reach its full potential, you need

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potential. Clients must be surprised all the time with a combination of efficiency, bright ideas and discipline. Budgets are important but getting the maximum for the money is even more important.”

And the future of the various components of MICE, Matthias?

“I think the future is great. We have learnt a lot during the past crisis, and we are still learning. But the most important lesson of all may very well be that people will continue to travel, be it for personal or professional reasons. The blending of online and offline will be the source for new inspiration, for new events, for a new approach for incentives and congresses.

It is true that many professionals have left the business, but even here I see an opportunity for new talent, to join us and to be the fresh wind that we need to be even more successful in the future!”

INTERVIEW TRADE NEWS

UPDATES from the field Every issue we welcome trade organizations to the stage to share interesting news. Offering people in the know a relevant platform, must-reeds for our readers. From MPI to ICCA, from SITE to NATM and GBTA, and many more. The stage is to the trade…

NEWS

www.micebenelux.com

Union of International Associations launches huge survey The impact of the COVID 19 pandemic on global travel, on the meetings industry and on international associations has led to new questions and new approaches in the meetings behaviour of these.

The UIA Survey on International Meeting Issues – 2022 (continued COVID 19 Impact on International Association Meetings) will continue to explore the changed approach of associations when planning and organizing their international events. The Report will be released on 24 November 2022 at the annual UIA Associate Members Meeting in Rotterdam and be freely available to the public on the UIA’s website.

SITE global conference 2023 in New York City Following on the heels of an incredibly successful SITE Global Conference recently in Dublin, Ireland, the Society for Incentive Travel Excellence (SITE) announced its 2023 Global Conference will be held in New York City this coming February.

Commenting on the Board’s selection, Kevin Edmunds, MS, CITP, Vice President, AIC Hotel Group & SITE President, said “SITE returns to North America for 2023, with a city that is “always on,” and has a proven track record of resiliency and a unique ability to meet the moment time and time again. We look forward to working with our destination partners to create a truly memorable Global Conference celebration for next year.” Global Conference collaborations are already off to a strong start with next year’s host destination.

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Save the date: UIA Round Table in Rotterdam The UIA Associations Round Table Europe, 2022 will be held in Rotterdam on 24 & 25 November 2022. The LOCATION is Postillion Convention Center Rotterdam Rotterdam, Netherlands. The UIA Round Tables provide an opportunity to learn through networking and through practice, to meet other international associations and share experience and knowledge to help you run your organization better.

More information about the Round Table will be coming soon on uia.org

No more plastic at events (or workplace) Say bye bye to those plastic straws, CLC-Vecta updates us. In The Netherlands, it appears from the letter from State Secretary Vivianne Heijnen (Environment) to the House of Representatives that from 2024 disposable cups and cutlery will no longer be allowed in offices, during events and festivals and in the catering industry if you

eat or drink on site. The measures stem from the European Single-Use Plastics Directive, drawn up to combat plastic litter. Measures have been taken by this directive in all European Member States since 3 July 2021. Think of the ban on plastic straws, plastic cutlery and plastic stirrers. When absolutely necessary, companies can choose to continue using certain disposable plastic cups and meal containers, as long as they collect 75%-90% of this for high-value recycling. This can be done through separate collection with, for example, a return system, so that new cups and trays can be made from the raw materials.

‘To go’ packaging From July 2023, there will also be a ban on the free distribution of single-use plastic cups and food packaging. This means that an amount has to be paid for consumption on the road and for takeaway, on top of the price for the coffee or meal.

Entrepreneurs can decide for themselves how much they charge per disposable plastic cup or tray. 100% paper and other plastic-free disposable packaging remains permitted. In supermarkets, some plastic packaging that is comparable to ‘to go’ packaging will also cost money, such as a prepackaged sandwich or a salad.

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ADVERTORIAL

Nordic, your incentive expert to Lapland It has been proven that an incentive is the ideal way to motivate an employee. A motivated employee who enjoys going to work is often more loyal and willing to go the extra mile. Take your company’s incentive to a higher level and let the magic of the High North do its work.

Winter experiences in Lapland Winter Lapland appeals to the imagination: a thick carpet of snow transforms the north of Sweden and Finland into a fairytale setting. It is the perfect place to let off steam and relax. Get the adrenaline pumping on a snowmobile ride, glide through the enchanting landscapes on a husky sled, tear down an ice circuit with a buggy and brave the deep snow on a snowshoe hike.

Inspiring locations The shimmers in the snowy landscape, trees

where the branches bend under a layer of snow and endless views: for a creative brainstorming session or organizing a series of interesting lectures, you’ve come to the right place. A number of locations that have been tipped by Scandinavian specialist Nordic as very suitable for an incentive: Grand Arctic Resort: with the tiny village of Overkalix on one side and the vast wilderness on the other, this is a great home base for groups.

Levi: Stay in Levi, the largest ski resort in

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Finland and the coziest winter sports village in Lapland. Here you can combine your stay in a luxury hotel with numerous relaxation options.

Arctic River Lodge: After a day full of adventure you can relax in this comfortable lodge. All comfort is within reach and customers are full of praise for the kitchen.

Arctic Bath: This hotel is one of the most unique in the world. Luxury is central here: top gastronomy, wellness and the unique setting make your stay complete.

Sharing extraordinary experiences Experiences that a team only share with each other ensures a team building that will not be forgotten. How about going out into the wilderness at night to try and spot the Northern Lights? Or share a husky sled or snowmobile that is alternately controlled by you? One thing is certain: this surprising journey will be talked about in the workplace for a long time to come.

Relax and enjoy One of the things Scandinavians are known for is their wellness rituals. Relaxing in the

sauna is even better after an adventurous day in the open air. It is the place to chat and share stories. Taking a plunge together in an ice-cold plunge pool is the icing on the cake.

Another thing Scandinavians can do better than anyone else: culinary delights. Chefs put the tastiest culinary delights on the table in the wilderness lodges in Swedish Lapland. In the cozy bars and restaurants you can reminisce about adventurous Lapland until the late hours. Partying in a snow and ice bar for a company alone?

Even that is possible.

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Everything arranged down to the last detail.

Nordic converts the wishes of groups into concrete travel plans and realizes the most special group trips. With Nordic you are assured of years of expertise in compiling a trip, direct flights to Lapland from Brussels and Amsterdam and Düsseldorf and unique experiences. Specialists work out group travel in detail, so that the group only has to enjoy. View more information about group travel and incentives to Lapland on Nordic.nl or Nordic.be.

LAPLAND

The bucketlist classic:

Aurora Amazingallis An incentive bucket list destination by all means.

The magical world of the Northern Lights. Leading the beautiful huskies through a very special snowy landscape. The silence. The adrenaline-boosting tour by snowmobile. The fireplace, the conviviality with the group, the Sami, the winter wonderland…

By Tijn Kramer

LAPLAND

INTERVIEW

‘Sápmi (Northern Sami: [‘sapmi], [1] Lule Sami: Sábme/Sámeednam, Southern Sami: Saepmie, Ume Sami: Sábmie, Inari Sami: Säämi, Skolt Sami: Sää’mjânnam, Kildin Sami: Соаме Soame cultural region of Soame) inhabited by the Sami people.

Sápmi is located in Northern and Eastern Europe and encompasses the northern parts of Fennoscandia, also known as the “Cap of the North”.’ (Source: Wikipedia) So Lapland. Even Wikipedia instantly turns it into a confusing stew. It is therefore a complex story that, however, pays to know.

Lapland is, of course, roughly an area that stretches across Russia, Norway, Sweden, Finland. Apart from the first, these three countries are certainly also a well-known tourist destination that is also known by travelers far beyond Europe. The world has discovered Lapland and it pays to be well informed about the experience you are looking for.

Pure nature The journey begins. Whether you go privately or with a group, the journey starts in the sports shop for nice warm clothing.

We are used to some bad weather in the Benelux, but this is different. Baby, it is cold outside!

We ransacked the Decathlon and bought extra warm underwear and winter clothes.

Also thick hats and mittens. And flashlights.

We are good to go. Destination Pello, on the eastern side of the Swedish/Finnish border. There are many options in Finland, something for every group. Some places with some nightlife and shops, some pure silence and wintery outback. We go for the latter. The Valkea Lodge in a part of Lapland where the authentic experience predominates.

There are no shops nearby, a short walkable village with entertainment, let alone nightlife.

It is pure nature.

Finland as Finland is meant to be. But yes, fear not, there is of course a bar and a sauna. Team building at its best: you have to do it together. Cheers!

travel history. The Dutch branch of Nordic Travel debuted at the end of 2021 with its own (Corendon) charter on the Dutch market, where the company has long been the market leader in Belgium. Next winter will be no different, and booking in time pays off. Because Lapland is doing particularly well in these times when many consumers and companies opt for relatively close by.

‘Like Africa has the Big Five, Lapland has, er, the Big Three?’

Long dark days The beauty of Lapland these days is that there are direct charters from the Netherlands and Belgium. The destination is easier than ever to reach and there are several small airports served in the region.

We fly in three hours wonderfully and comfortably directly to Kittilä in Finland.

When we land, just before lunch, there is still light but the dimmer is already on. It pays to take a window seat in the 737. The landing is a nice picture. It is also a piece of

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Sami We are talking about Lapland, but don’t call the Sámi Lapps, that’s ‘not done’ and nobody does that. The Sámi people are a minority in the area. About five percent of the population. It is a calm minority that does not want independence, but does want participation and a certain degree of self-determination. It’s going in the right direction.

The bags are here soon - Kittila isn’t exactly Heathrow and someone is already on hand to escort us to a transfer bus. The much ‘busier’ Levi is a fifteen-minute drive away, but we drive a little further into the peace. After an hour and a half through a winter wonderland we arrive at the Valkea lodge, a collection of bungalows with a main building with bar and restaurant and

excursion building where we immediately have very thick suits, gloves and boots measured to withstand the cold. We are ready for the adventure!

“The purity of the northern wilderness and the care that Finns put into preparing every meal guarantee some of the most delicious dishes you have ever tried. The cuisine may be simple, but it is packed with fresh flavors such as fresh berries, mushrooms and game.” (Source: Lapland above else) Moose and Reindeer We couldn’t have described it better. As mentioned, we are in a winter oasis, and logically on a full board basis. The breakfast and lunch buffet are fine, but in the evening it’s really fun. The menu for the whole week is already known upon arrival and of course basic dietary requirements have been taken into account. We see and enjoy fresh fish, taste berries and delicious meat. Moose and reindeer. The dining room is filled with

guests, several dozen, who feast on all that delicious three courses. There is local Karhu beer and a small, but pleasant, wine list that is affordable by Finnish standards.

You don’t have to use the whole bottle right away, you can safely leave it until the next day or else make it private in your own chalet by the fireplace. Because that chalet, bungalow you could also call it, is a pleasant place to stay. Or: Log cabins, as they are actually called. There is a kitchenette, a bathroom with a nice shower and a double bedroom. There is a sofa bed in the living area. It is cosy and pleasantly warm. And yes, it’s nice that the WiFi is excellent and that there is a TV on which you can play your own Netflix wirelessly. But the fireplace is the best, especially when it snows. And oh yes, the bungalows are almost identical and all have their privacy.

However, it is possible to book a Log Cabin type with its own sauna at an additional cost.

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Big Three But let’s not wait any longer. Like Africa has the Big Five, Lapland has, er, the Big Three? Snowmobile, husky ride and the aurora borealis (northern lights). Or should we also include a visit to a reindeer farm?

Or a conversation at the crackling fire with an old Sami man? Or a log fire sauna on the edge of the lake and then an ice-cold dip in a hole? Big Six, Big Seven? Let’s not count and compare. We walk in our thick snowsuits to the nearby husky farm. The most beautiful dogs in the world - we are completely absorbed in the environment and are biased - take us on a fantastic journey for several hours.

To never forget And not a word was lied about that. Even die-hard cat lovers can’t deny the fun and added value of a sleigh ride, pulled by the five huskies. There are two guests per sled, one is responsible for the controls and stands guard at the end of the sled, the

LAPLAND

other sits and enjoys the experience. The landscape, the dogs, the snow, the silence.

Whoever ‘steers’ feels a direct bond with the dogs. Adjust by distributing the weight, especially braking because the energy seems endless. It is pure passion for nature.

An adventure you will never forget.

Northern Lights There are different stories about the Northern Lights. The Vikings explained this natural phenomenon as the glittering armor of mythological battle goddesses. A Finnish legend has it that a fox runs through the snow, making sparks and colors with its tail.

And the Sami and Inuit see our ancestors in it.

Scientifically speaking, the Northern Lights are created by eruptions from the sun that throw large amounts of charged particles into the universe. These are called solar storms.

The Northern Lights are located 100 to 150 kilometers above us and can be of different colors.

(Source: www.nordic.nl)

Lapland is a deserved classic in the incentive genre

Special To be fair, the highlight of any Lapland trip is when you can see the Northern Lights.

There is no tour operator, no Finn, no 103 year old Sami in the know, no brilliant scientist, who can guarantee it.

There are of course some tips and times that increase the chance, but in the end you are at the mercy of Mother Nature.

And let them be in a particularly good mood in our week. We will go outside four times that week to see the light in all its glory. Four times… it’s unheard of. Very

civilized the first time, and then in very nice outfit. Do not be fooled by advertising photos that are sometimes a bit too Photoshopped, you are usually not that lucky. But it should be clear, our trip has received its non-bookable award. Once in a lifetime, check, ticked off.

Playing in the snow The Valkea lodge is located in a hilly and small ski area, on the edge of a beautiful lake with many thick primeval forests.

A snowshoe hike is fun and gives you wonderful winter views. If you wish, you can also go cross-country skiing or ski a short distance, but the snowmobile awaits us. It is nice to play in the snow, hard over the frozen lake and especially off road, it is also hard to steer between the woods.

We go in a group of a dozen and half way through we put the scooters down and enjoy heated berry juice by a wood burning fire. Take a break, far away from everything, with a small group of people who get along better and better after the week, without your privacy being invaded.

Simply cozy. Once back we are hungry.

Reindeer is on the menu. Tasty!

The Sami The Sámi areas of Northern Lapland offer many indoor and outdoor activities all year

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round and close contact with the unique culture of the Sámi - the European Union’s only indigenous people. The Sami live in the northern parts of Finland, Norway and Sweden, as well as in parts of northeastern Russia. In Finland, the Sámi population is approximately 10,500 people, and the preservation of their endangered language and culture is overseen by an autonomous Sámi parliament in Inari, Finland. (Source: Visit Finland) You don’t exactly see the Sámi dressed traditionally ‘in the wild’, so to speak.

Some Sami experiences elsewhere are as authentic as touristy Bedouin nights

in the Middle East. Afterwards, all the ‘locals’ drive home in their jeans. The Sámi no longer live as nomads, but in heated houses. But with a predilection for their culture that they logically see preserved.

Their existence raises many questions for the average visitor that are worth asking. We have the privilege of doing an excursion to a reindeer farm just across the Swedish border. An old Sami man by the name of Sixten does his tour and tells you about its existence in broken English.

After feeding and petting the reindeer, the group eats soup and sandwiches at a delicious crackling fire and we hear the stories of Sixten, the wrinkled Sámi.

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To give an example of traditional music, he recommends his own Spotify list. As mentioned, the Sámi are also firmly in the 21st century.

Lapland is a deserved classic in the incentive genre. The cold offers colleague the opportunity to warm up together with a multitude of fun activities. And after that: the local food tastes good, and so does the local beer. There is a thick layer of snow outside, and the fire crackles. Everyone will be talking about this for years to come…

LUIK

Liège is a city of passion The city of Liège has without doubt the most southerly temperament in Wallonia. The Liègeois are welcoming, warm, and like to party through the night. Is it not said that Liège is a city of passion?

By Adeline Willems

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LUIK

Luik

Liège, the passionate city, is naturally welcoming, full of joie de vivre and a party atmosphere. It delights lovers of good food with its celebrated Liège waffles with flavours of cinnamon, caramel and vanilla, or its meatballs with Liègeoise rabbit sauce accompanied by home-made fries, beautifully served at the .

Pèkèt, originally a white alcohol made of juniper, is available today in a variety of flavours. Whatever its taste or colour, it is inevitably part of the festivities on 15th August, which are held in the ‘Free Republic of Outremeuse’. Since 2004, Pèkèt has been joined by another spirit that adds to the city’s international reputation by appealing to whisky enthusiasts: ‘Belgian Owl’.

Liège never ceases to modernise and

evolve. Guillemins train station, designed by the Spanish architect Calatrava, stands out with its dramatic, aerial structure, as Liège, more than ever, opens its doors to tourists who come out of curiosity and return for the warm welcome and personality of a place that is sometimes called ‘City of a Hundred Steeples’.

Liège also combines tradition and charm of the past, which are found in the Place du Marché, at the foot of the steps, a symbol of the freedom of the city. Dead ends, alleys and old buildings criss-cross the main streets and neighbourhoods.

Incredible religious buildings are part of the scene, such as the fabulous Cathedral of Saint-Paul of Liège, the Collegiate Church of Saint-Denis, the baptismal fonts of the Collegiate Church of Saint-

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Bartholomew, the Palace of the PrincesBishops which overlooks the place Saint-Lambert, the popular district of rue Pierreuse, the Bueren staircases and the verdant hillsides.

Why choose the province of Liège?

The province of Liège: your destination of choice for the organization of your conferences, meetings, incentives, and team building. The province of Liège is one of the most attractive destinations in Belgium for corporate tourism. A really welcoming place, located at the highway crossroads of Europe, the province of Liège is incredibly easy to get to, thanks to the TGV station in Liège and the airport in Bierset. Thus, it opens its doors to organizers and conference delegates from

‘In the fiery city, all is passion and enthusiasm’ Key points of Liège - Its Liège-Guillemins TGV station, which links the city to Brussels, Paris, Aachen and Cologne.

- Its rich and varied cultural offer: Musée de la Boverie, Opéra Royal de Wallonie, Théâtre de Liège...

- Its festive and friendly atmosphere - The recognised expertise of its local hotel industry - Its conference and seminar centres: the Palais des Congrès and the Blue Point

all over the world! Countless possibilities are waiting to be discovered...

Near-infinite choices for organizing your events Besides the infrastructures for the organization of congresses, conferences and fairs, there are many exclusive event spaces, or “Special Venues”, which are ideal for organizing seminars, meetings, events, and other incentives.

For the business world, the province of Liège is a privileged destination which offers major advantages, incomparable hosting potential, grandiose sites, prestigious buildings, a hundred hotels, including several exceptional ones, and more than a thousand rooms.

Palais des Congres - Luik

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LUIK

The assets of Spa - A major centre for thermal baths, of which it was the European cradle in the 18th century - The oldest casino in the world - The Spa-Francorchamps circuit - Quality hotels with all the infrastructure for seminars and meetings - A high quality gastronomy

Liège and Spa: at the heart of corporate tourism in the province of Liège Relying on two historic cities that offer numerous renowned sites dedicated to corporate tourism – Liège and Spa – the province of Liège has undeniable assets to attract the corporate tourist. Discover these two destinations, which are typical of corporate tourism in the province of Liège.

In addition to these two iconic cities, the châteaux of Modave and Harzé, and the golf courses of Naxhelet in Wanze and Henri-Chapelle are just a taste of the exceptional sites offering varied activities for organizing original and exciting incentives and team building.

Destination Liège Liège, the leading tourist city in Wallonia, is also a European metropolis, but on a human scale. Its friendly welcome is legendary. It mainly owes its success to a rich history and exceptional cultural and architectural heritage.

Destination Spa Spa, the gateway to the Ardennes, has a lot to offer. This makes it undoubtedly one of the most tourist-friendly towns in Belgium. Between its famous circuit, which hosts the most exciting car races in the world, its thermal baths, which make it THE authentic spa town of reference in Europe, as well as its casino, which is the oldest in the world, and its multiple events, Spa does not lack attractions!

Spa

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Facts and Figures - Want to organize your event in the province of Liège? Do you have an idea, but still haven’t found the ideal location that meets your expectations and needs? Do you want to impress your clients or colleagues? Follow the guide, embark on a tour to discover THE corporate tourism destination, and be inspired by our diverse and varied offers.

- Are you looking for a place that is large enough to organize your seminar, with several meeting rooms to set your strategy, and modern equipment to make your presentations, or all of the above?

The province of Liège has several hotels that meet all of these needs.

- To surprise your colleagues, book an activity in a theme park, adventure park, or even a virtual reality center.

Original team-building ideas will allow you to create a group dynamic while having fun!

- In terms of activities and seminar locations, the MICE offer from the province of Liège offers rich and varied possibilities. The cities of Liège and Spa represent a large number of them. The Spa region will be favored for its greenery, while Liège is positioning itself as a corporate travel destination par excellence.

- A region for team building and incentives, the Province of Liège is home to exceptional sites, such as the Manoir de Lébioles in Spa, which is nestled in the heart of the Ardennes forest, in a green, charming and lush corner, and just

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like the former Kloster Heidberg convent, which has been fully renovated and is located in the center of Eupen. My Hotel by Intermills in Malmedy, a new 4-star establishment with 84 rooms, offers a real wellness break. Enjoying a unique view of the Amblève valley, at the foot of the famous côte de La Redoute in Remouchamps, the R Hotel Experiences ensures a high level of personalized service.

Everything is carefully selected to encourage discussion.

- On the Liège side of things, the city is also full of major event sites, whether it is the Wallonia Royal Opera or the Théâtre de Liège, two architectural gems that combine history, comfort, and modernity.

Managed for several months by the company Châteauform, the Val SaintLambert in Seraing has a certain advantage. With its civil engineering building, which has recently been renovated, Val Benoît offers surprising versatility at the gates of Liège.

- With its panoramic view of the Meuse, adjoining the superb setting of the la Boverie, the convention center has more than twenty adaptable rooms and an auditorium that can accommodate a thousand people.

- Did you know that the Van der Valk Hotel Sélys is located in the heart of the Ardent City? The establishment is particularly suited to corporate tourism. Nestled in Parc de la Boverie by the convention center, the Van der Valk Congres Hotel Liège offers a modern and friendly setting.

FORMULE 1

Groups love the need for speed

Maxmania

Welcome to the MAX Factor! The ‘Dutchman’ Max Verstappen, who incidentally was born in Hasselt, Belgium, became world champion last year in an extraordinarily spectacular way.

While Formula 1 travel was already popular, now the enthusiasm is dizzying. Ready, set, go…

By Dylan Cinjee

AlessioDeMarco/shutterstock

FORMULE 1

The season is already underway and the first conclusions can already be drawn.

It will be another beautiful epic battle until the last races. Lewis Hamilton is, for now, playing a supporting role, but Ferrari is back. And Max? He rides along at the top as usual, fighting for every meter. The fans are the real winners! We spoke with Fred Verlinden (Stip Reizen), Maurice Ouwens (TUI) and Emma Berger (P1 Travel) about the success of these wonderful sporty (group) trips.

High expectations Stip Reizen is one of the largest providers of Formula 1 travel in the Netherlands and is also the brand within Corendon that carries out Formula 1 travel. Fred Verlinden (Director Stip Reizen) says that the bookings are going well at the moment. Fred: “Obviously thanks to the success of Max Verstappen in 2021, but also due to Stip’s greater focus on Formula 1 and the large number of repeaters. That helps, of course. We have also expanded the offer in terms of destinations, although the absolute focus remains on the last race of the season, Abu Dhabi. Bookings are going a lot faster than last year, but we started earlier and of course we are expected to be less affected by the corona crisis this year.

Of course that also helps. Expectations for Max are even higher than last year.

Everyone wants to be there once.

The ending of last year is of course unbeatable. The championship was only decided two minutes before the last finish. You’re not making that up. It’s like scoring the winning goals in the 90th and 94th minutes in a World Cup final, but I think consumers are realistic and know that the last race was absolutely unique.

Hopefully the hype won’t stop soon, but of course everything depends on Max’s results. As long as Max is competing for the world title, there will be a lot of demand. But of course it all depends on one driver. You have to realize that as an organization, which is why we don’t just focus on Formula 1.”

Price Fred: “After Bahrain this season, we are

still offering Barcelona, Singapore, Brazil and Abu Dhabi. Bahrain was full and Barcelona is now full, that says enough.

The Formula 1 trips are organized within our Corendon group and mainly sold by the Stip Reizen brand, also to groups, actually of any desired size. In Formula 1, we do not focus on the sale of individual tickets or a day trip to Spa, for example.

Looking at the tens of thousands of Dutch people who go there, that may sound a bit strange, but that is really a different market. As an organisation, you can hardly distinguish yourself there, at most in price. This sometimes involves a tenner or two tens of margin, with all the logistical hassle. Our packages are complete with air travel, hotels, transfers, your own tour guide, parties and excursions. That is where our strength and expertise lies. And that is not easy to copy by others either.”

Bam! World champion!

When determining the offer, a good estimate of the sale must be made, Fred says. “That is in consultation with the circuits and of course also depends on the expected demand from the market.

So you have to be able to estimate very well what you think you can sell and also have the sales channels. And you have to be able to pre-finance things.

As an organization you have to take into account scouting/purchase trips, marketing costs, give aways, such as t-shirts, tour guide and of course the basic purchase costs for air travel, transfers, hotels and the like. Of course, the destination also plays a role.

All trips we offer include flights, transfers, hotels, entrance tickets, excursions and where possible the so-called ‘orange parties’.

New this year is that we also hire a well-known DJ at every destination. Who provides the musical accompaniment to our parties around the races. In Abu Dhabi last year we had Hind, Barry Paf and Tom Coronel among others. And as for the latter, his prediction was legendary five minutes before the race in our grandstand in front of 3.500 customers:

‘Max becomes champion, he takes Hamilton on the last lap and bam!’

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“Max becomes world champion, he takes Hamilton on the last lap and bam! World champion!”. And everyone knows the outcome.”

6.000 fans Depending on the destination, Stip offers the orange stand as standard. “In Abu Dhabi we have even had our own exclusive orange stand and fan zone for two years now, with 3.500 Dutch fans in 2021. Given the enormous demand from the market, we will expand this to a maximum of 6.000 Dutch fans. An extremely complex operation and once again unique. You have to realize that, for example, a true air bridge is needed from Amsterdam to Dubai/Abu Dhabi and back. We have been active in Formula 1 races in Abu Dhabi since 2015. Back then we started with 35 customers and now we have 6.000 fans. Every year ‘a little more’, so to speak.”

Huge increase TUI kicked off the season with its own charter to Bahrain. Maurice Ouwens (Product Manager TUI Sports): “We have been seeing an enormous increase in the number of bookings for several months now. Formula 1 has been on the rise for years, but since last year there has been a huge run on Formula 1 travel. Of

FORMULE 1

course, the success of Max Verstappen plays an important role in this, but the Dutch fans embrace the sport just as they used to with the Dutch national team.

The bookings are going very fast and the first races are now sold out. There is unprecedented demand and as a result the arrangements to certain circuits are already completely sold out. This has never happened before this early in the year. The most popular Formula 1 trips at the moment are Spain, Austria, Hungary, Belgium and Abu Dhabi. The next one with its own charter is Spain again. We have the standard packages for consumers and for corporate group trips this is done through our Group and Incentive department. They specialize in travel for corporate groups, travel for friends... in fact any composition from 20 people. That market is certainly growing, and companies want to invest in it again.”

Annual tradition We try to offer trips to as many races as

possible and have about fifteen planned in 2022. In addition to the well-known European races, such as Spain, England, Austria, Belgium and Hungary, we also offer great packages to, among others, Canada, Singapore, Mexico and Abu Dhabi.” Depending on the destination, TUI wants to offer as diverse a package as possible. Maurice: “It differs greatly per destination how flexibly we can deal with this, but that is the starting point.

Think of different travel times, flights and hotels. In addition, we think it is important to offer different types of entrance tickets.

Often starting with a standing place and the option to upgrade to different grandstands and luxury packages such as the Paddock Club. A Formula 1 trip at TUI generally consists of transport, accommodation and an entrance ticket.

Depending on the destination, there are sometimes several options, such as the option of having your own transport.

Local transport is also provided by TUI, such as airport transfers and transfers to

Picasso - Plaze de la Merced

Cristiano barni / Shutterstock.com

the circuit on Saturday and Sunday, of course with Dutch tour guides.”

VIP The fast-growing sports specialist P1 Travel, which offers many different sports, is also experiencing a storm.

Emma Berger (Content Marketeer P1 Travel) says that a large number of GP are already completely sold out. “It is very popular this year. We can advise people who still have a race planned not to wait too long to book. Last year’s exciting season certainly contributed to the popularity of the sport. In addition, we also see many bookings from other parts of the world where Formula 1 is increasing in popularity. The fact that the Formula 1 documentary Drive to Survive is streamed worldwide also contributes to the popularity of the sport. Formula 1 is committed to continuing on the same

‘Dutch fans embrace the sport’

footing as last season and keeping the sport exciting for the viewer. Of course if Max starts to drive less well, the popularity will probably decrease slightly in the Netherlands, but then there may be another driver that people want to go to the circuit for.”

Corporate Hospitality In principle, P1 Travel offers every Grand Prix that is on the calendar. Berger: “However, a number of GPs, including the Miami GP, were sold out so quickly that it was not for sale with us. We offer a wide range of tickets, from regular general admission tickets to the most exclusive VIP packages. One card only gives access to the track area, the other includes a reserved spot on a specific grandstand. The VIP packages can contain all kinds of exclusive experiences, such as paddock access, a drive the track tour, yacht access et cetera. Through our B2B branch P1 Corporate Hospitality, we also work together with travel organizations

and travel agents who can contact us for their (VIP) ticket requests. They in turn can process these in a total package for their customer with flights, hotels and transfers.”

Conflict It is good to keep in mind that every Grand Prix sometimes has more than 20 different ticket options, Berger says. “These can vary in the number of days you have access to the race, different grandstands and the level of VIP hospitality and experiences that the package contains. It is therefore always good to make an inventory beforehand of exactly what the customer is looking for and what his budget is. Based on that information, we can then submit a good proposal. The guarantees we offer depend on the reason for which a Grand Prix is postponed and the policy of the circuit regarding their tickets. If we receive a refund from the circuit, we will of course pass it on to our customers.

But if, for example, the circuit decides to keep the tickets valid for a new date, or gives the opportunity to resell them, we also follow this policy. We are looking forward to a safe Formula 1 season and beautiful images that we receive from all fans around the world. It’s also magical to see the orange grandstands get bigger and bigger at each circuit. We are of course looking forward to an exciting battle between the top drivers. Will Max succeed again this season? We are going to sit down for it.”

TRAVEL GADGETS

New: Terre d’Hermès eau givrée As a sparkling introduction, the sharp freshness of citron, juniper berries sizzles and Timut pepper on the skin, delighting the senses. Then this gripping feeling of icy freshness suddenly a perfectly fluid, equal dialogue with the intense generosity of the mineral and woody notes, that recognizable extract of pure elegance. Terre d’Hermès Eau Givrée is a confirmation that freshness can be intense and surprising. A true life force that has nothing to do with timid minimalism. The refillable bottle, with its frozen appearance and its clean, clear shapes that appear to be carved from a block of ice reflect this primary Terre.

Fjällräven Art 2022 On World Earth Day (April 22), Fjällräven launched the fourth version of the limited edition Kånken Art series. Kånken Art was first introduced in 2019. Fjällräven collaborates with a new artist every year and asks them to express their personal

relationship with nature using the Kånken backpack as the canvas. One% of every purchase of Kånken Art products goes directly to Fjällräven’s Arctic Fox Initiative, a charitable fund that supports organizations that put nature first. This year’s design was created by Tekla Evelina Severin - a Swedish colorist, designer and photographer. Her design, “Free Horizon”, is based on the lines and spaces in nature. Specifically where land and sea meet the sky: “My starting point was the lines and volumes in nature, and I built compositions around that. I wanted to find something that is long lasting, open and spacious. What is more open and constant than the horizon, where the sea or the land meets the sky? It’s always the same, but constantly changing.

Unique & eco-friendly suitcases that you want to be seen with!

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Dutch classic in the making: NORTVI ‘Why isn’t there a quality suitcase brand that combines design and sustainability yet?’, this was the burning question of three Dutch entrepreneurs. They introduce NORTVI: a new premium travel brand that makes the most beautiful high-quality travel products from eco-friendly materials. The NORTVI range of travel products is characterized by an exciting and aesthetic design. The products are designed entirely by hand and are made from sustainable materials as much as possible; for example, the inside of the case consists of 100% recycled PET bottles and the outside is made of recycled polycarbonate. In addition, NORTVI is a trendsetter in the field of durability. All cases in the new line are made of the strongest materials so that the case will last a lifetime. All NORTVI products are available on www.nortvi.com and in select retail locations in Amsterdam, Leiden, Den-Bosch, Eindhoven and Antwerp. The flagship store at Rokin (street in the Amsterdam city centre) in Amsterdam has also recently opened!

VERGADERINGEN EN EVENEMENTEN Functionaliteit en gepersonaliseerde service gaan bij het Corendon Village Hotel hand in hand. Daarom ben je hier voor MICE aan het juiste adres. Met een Boeing 747 in de achtertuin van het hotel is jouw MICE op voorhand al een succes!

Geniet van een groot aanbod aan MICE-mogelijkheden: • 11 innovatieve en flexibele vergaderzalen voor groepen tot 400 personen in theateropstelling en 600 personen in receptie opstelling.

• 4 boardrooms • SKYBAR 747 • Boeing 747 • Evenementen onder de Boeing 747 • Corendon Cinema met 78 zitplaatsen voor exclusieve events/seminars

Doordat het Corendon Village Hotel dichtbij Amsterdam Schiphol Airport, de A4, A9 en zakelijke districten ligt, is deze plek de ideale locatie voor (inter)nationale vergaderingen, galadiners, evenementen en congressen.

De zalen zijn in verschillende opstellingen en naar eigen smaak op te zetten. Tevens heeft het hotel verschillende break-out rooms beschikbaar voor workshops of als sub-zalen.

Inclusief: • Projector • Geluidssysteem • Natuurlijk daglicht • Persoonlijke service

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Flipovers & markers Notitieblokken & pennen Wi-Fi Garderobe & Foyer

Voor meer informatie kunt u contact opnemen met sales.village@corendonhotels.com

Scandinavië ontdekken met je team begint bij Nordic