MICE Benelux #2 - IBTM edition 2024

Munich, simply different Team building on a tall ship

IBTM World Preview

London hot hotels

MEET ME IN SWITZERLAND plus

THE SKY IS THE LIMIT

IBTM Preview

See you in Barcelona! Our annual meeting at IBTM World sees wonderful new exhibitors and a strong speaker program. And of course, a nice little lunch in the sun. Let’s be honest…

Industry Update

How is the MICE-sector doing and where is it going to? We report on the latest findings on incentives and business travel. An interesting read by all means.

COLOPHON

Editor-in-chief

Tijn Kramer

tijn.kramer@travmedia.nl

Editors Belgium & The Netherlands:

Arjen Lutgendorff, Sharon Evers, Dylan Cinjee, Bart Matthijs, Jan Peeters, Theo de Reus, Rahanna van Stapele.

Press relases and info: info@micebenelux.com

TRAVelMEDIA

MICE Benelux. Arendstraat 33A, 1223 RE, Hilversum. www.micebenelux.com

Design: Iris Beenen

Publishers: Tom van Apeldoorn T.J. van Apeldoorn

Love London

Who doesn’t love London? We review two amazing hotels, completely different from one another but both unique. From the trendy and hip to the top classic. Try the duck!

Sales & Marketing: Sales and information about advertising, etc. tina@travmedia.nl (0031-35-6728855), dennis.ebbers@travmedia.nl (0031-35-6728852),

MICE BENELUX is a TRAVelMEDIA publication. SUBSCRIPTION: 29 euro per year

Year 19, issue 2

TUI Groups & Incentives

Creative à la carte incentive trips

Fully organized from A to Z, both in preparation and on-site

Benefit from our years of experience and network

Heading to a conference in Dubai with colleagues, enjoying a corporate retreat in Prague with your professional network, or traveling to Dublin with your company? Great fun, but quite a task to organize. TUI Groups & Incentives takes the work off your hands with customized group trips.

For more info visit www.tui.nl/groups-incentives or www.tui.be/groups-incentives

Tijn Kramer, Editor-in-Chief MICE Benelux

Indispensable meetings

Every year, even before Christmas, there are two fixed appointments in my calendar for the next year: IMEX and IBTM World, which I sometimes still call EIBTM. And every year, I wonder if I should attend both. And every year, I end up going to both. Simply because I consider them indispensable. Each has its advantages and disadvantages compared to the other, but ultimately, they are essential for one crucial aspect: meeting live, the core value of our business. I network, talk to people both on and off the record, learn about new destinations and new initiatives from well-known destinations. That’s my on the record. Off the record, I always grab a currywurst somewhere in Frankfurt and, in Barcelona, I always enjoy some tapas on a terrace. Usually at the same spot, year after year. I love those traditions. I am sure we all have them. In this issue, you’ll also find beautiful destinations that will be present at these fairs. Talk to them, and they can tell you live what we hope we have inspired you to explore. It’s the synergy I consider essential for our industry. Working together and contributing to the most enjoyable, interesting, sturdy and creative sector I know. See you in Barcelona!

Tijn Kramer

GRAND HOTEL HUIS TER DUIN

The majestic Grand Hotel Huis ter Duin has been the highest point on the Dune in Noordwijk for over 135 years, directly located on the beach with a stunning view of the North Sea. The 254 rooms, including various suites and penthouses, combined with the 19 multifunctional meeting rooms, provide the perfect combination for a successful event!

A unique family owned and operated hotel; 254 rooms, including 20 suites and 4 penthouses; 19 multifunctional rooms, all with direct daylight and air conditioning. The largest room has a ceiling height of 5.7 meters and can accommodate up to 500 people in cabaret style with ‘back projection’;

Directly located on the beach, making it perfect for incentives and social activities; Three-time winner of the M&IT Award for ‘Best Overseas Hotel’; Only 20 minutes from Schiphol Airport and 30 minutes from Amsterdam and The Hague; Free WIFI in the rooms, meeting rooms, and public areas.

ENJOY HOLLAND’S FINEST BEACH

TRENDS & TRIPS

Records broken at ICCA Congress Abu Dhabi

The 63rd ICCA Congress has come to a close, and after four days of dynamic sessions bringing together 1563 delegates

from all around the globe, we’ve made history once again, proving that our industry is stronger than ever and that

business events have the power to change the world, according to ICCA. Featuring 176 speakers, 93 sessions, and attended by 11 ministers and undersecretaries as well as UN Tourism Secretary General H.E. Zurab Pololikashvilid, this year’s event was ICCA’s biggest Congress yet. Delegates from 76 countries worldwide came together to share knowledge, collaborate, and expand horizons, all with the central theme of Tomorrow Starts Today.

This year’s Congress boasted an innovative, futuristic model never before seen in the global business events industry: The Hub. Featuring 19 concurrent sessions in a groundbreaking design that allowed for free-flowing information exchange and real-time feedback from attendees via AI technology, this never-before-seen concept was based on insights from last year’s Congress in Bangkok, where delegates participated in Sharing Hubs.

“This year’s ICCA Congress was certainly one to remember. With record-breaking attendance, incredible speakers, and the sense of community that makes ICCA a leader in the industry, it was truly an event we’ll never forget,” said Senthil Gopinath, CEO of ICCA. “The power of connection was on full display, and from everyone at ICCA, I’d like to thank each and every delegate for joining us in Abu Dhabi, our partners and sponsors. Here’s to many more years of gathering together and creating change, making history, and building a brighter future.”

Attendees let loose and showed their competitive side at Challenge Night at Warner Bros World, delighted in jawdropping views of the Sheikh Zayed Grand Mosque during the Welcome Dinner at the Ritz-Carlton Abu Dhabi Grand Canal, and enjoyed world-class hospitality during the Gala Dinner at the Emirates Palace Mandarin Oriental Hotel.

Tim Rosman, columnist

The Future of Events: Are We Ready for Gen Z?

As the event industry grapples with transformation, one undeniable force is emerging: Generation Z. Born between 1997 and 2012, this cohort is not just participating; they’re demanding change. The question is: are we ready to meet their expectations, or are we stuck in outdated paradigms?

First, let’s confront the digital dilemma. Gen Z has grown up with technology, expecting immersive experiences that blur the lines between the physical and digital worlds. But here’s the kicker: can we really deliver authentic connections in a tech-dominated landscape? Are we sacrificing genuine engagement for flashy digital gimmicks? If we continue to prioritize technology over real human interaction, we risk alienating an entire generation.

Then there’s the sustainability conundrum. Gen Z is acutely aware of climate issues and holds brands accountable. Are we truly committed to sustainability, or are we just jumping on the bandwagon for the sake of optics? If we fail to integrate genuine eco-friendly practices into our events, we’ll quickly lose credibility with this socially conscious generation. Are we prepared to make the hard choices, or are we content with superficial gestures?

Moreover, let’s address inclusivity head-on. Gen Z values diversity and representation, yet many events still fall short. Are we just paying lip service to inclusivity, or are we actively creating spaces that welcome all voices? If we don’t prioritize authentic representation, we risk becoming irrelevant in the eyes of this diverse generation.

Finally, can we foster community in an age of superficial digital interactions? While Gen Z craves connection, the reality is that social media often leaves them feeling isolated. Are our events designed to facilitate real, meaningful interactions, or are we simply offering a platform for social validation? If we fail to create genuine opportunities for connection, we’re missing the mark entirely.

As we look to the future, let’s not tiptoe around these critical questions. Gen Z is not just the future of events; they are redefining what it means to engage and connect. If we want to capture their interest and loyalty, we must challenge ourselves to rethink our event strategies and practices. The future of our industry depends on it.

Tim Rosman has been active in the event- and live communication industry for over 20 years and is therefore a real event geek. He is President of the Dutch chapterofMPI (Meeting Professionals International) and works as Directorof Sales & Events for the FokkerTerminal in The Hague.

TRENDS & TRIPS

EasyJet to Southampton and Pristina

EasyJet has a new route to Southampton, England. This new destination is part of the ongoing expansion of the easyJet network from Amsterdam. With the addition of Southampton, easyJet increases its offering from Schiphol to 40 destinations. This new route enhances connectivity between the Netherlands and the United Kingdom, providing both business travelers and tourists with an easy connection to the south of England. During the winter months, a flight will depart from Amsterdam to Southampton every Monday and Friday. Pristina in Kosovo is also a new destination.

New summer destination Icelandair

Icelandair launches Nashville (Tennessee) as a new destination. With this addition, the number of North American destinations rises to 18, while there are now 34 destinations in Europe.

Icelandair will fly to Nashville four times a week from May 16 until the end of October 2025.Nashville is a destination known for its music,

culture, and culinary offerings. The city, often referred to as ‘Music City,’ is the world capital of country music but has also gained fame in the realms of pop, rock, gospel, and jazz. At RCA Studio B, also known as the ‘Home of 1,000 Hits,’ visitors can see where icons like Elvis Presley, Dolly Parton, Roy Orbison, and The Everly Brothers recorded their greatest hits.

Welcome back Eurostar (in Amsterdam)

The Eurostar will run directly from Amsterdam to London again in February 2025. Due to construction work on the Eurostar terminal at Amsterdam Central Station, passengers had to transfer in Brussels for passport control. Earlier, it was announced that the renovation of the terminal has been largely completed on time, allowing the train to run directly to London again from February 10 next year.

TRENDS & TRIPS

Schiphol to raise fees by 37 per cent

Schiphol charges airlines to use the airport will increase by a total of 37 per cent over three years. As a result, airlines will pay Schiphol an average of €15 more for a local departing passenger in 2027 compared to 2024. The increase in charges is driven by

exceptionally high inflation and sharply increased interest rates over the past three years.

Airline customers are unhappy, especially KLM for whom Schiphol is its global hub. KLM says that such

ADVERTORIAL

increases would make Schiphol the second most expensive airport in Europe for its airline customers.

KLM’s CEO Marjan Rintel said:

“Schiphol shifts additional costs of setbacks and budget overruns largely to the traveller. More expensive tickets are inevitable if you increase airport charges so drastically. This is unreasonable and unwise.

“Unreasonable, because Schiphol is placing the costs of all setbacks and Covid-19 entirely on the airlines. Unwise, because in doing so, the airport undermines its competitive position as an international hub. This poses risks for the hub function, the connectivity of the Netherlands, and our economy.”

Discover Italy with none other than ITA Airways

Italy, with its central location in Europe and a wealth of history and culture, is the perfect choice for your event, exhibition, meeting, or conference. ITA Airways, the national airline of Italy, with its global network, is your ideal logistical partner. A dedicated MICE team is eager to create a tailor-made program that perfectly matches your needs for a smooth logistical experience.

• Booking flexibility up to 7 days before and after your event to personalize your trip to the fullest.

• Customized discounted rates for groups starting from 10 people in Economy and 7 in Premium Economy or Business Class. This way, travel is not only comfortable but also cost-effective.

• Access to all ITA Airways destinations worldwide, ensuring your participants arrive on time, relaxed, and ready for your event.

• Sustainable, modern Airbus aircraft of the latest generation, offering a safe, pleasant, and environmentally conscious journey.

• Special check-in zones – including city-center check-in in Rome – add flexibility to your schedule.

The event organizer can issue tickets directly via the ITA Airways website or through their usual travel agency. For tailor-made advice, fill out the online form at ITA-Airways.com offers, or contact MICE@ita-airways.com.

Friesland strengthens its sustainable position

Friesland Convention Partners presented their new magazine. This magazine positions Friesland as the sustainable conference destination of the Netherlands. The organization emphasizes how the province is an attractive location for business meetings and conferences, with a strong focus on innovation and sustainability.

“As Friesland Convention Partners, we work closely with local ambassadors, event locations and suppliers throughout Friesland. Our joint goal is to attract more knowledge conferences to the region and to profile Friesland as a place where sustainability and knowledge reinforce each other,” says Hendrina Zijlstra, Program Manager at Friesland Convention Partners. “With conferences on themes such as water technology, sustainable agriculture and the circular economy, we contribute to strengthening the image of Friesland and stimulate broad prosperity in the region.” During the networking event, there were speakers and soapbox sessions highlighting the latest trends,

opportunities for collaboration and developments in the field of business tourism.

A recent success story is the National Circular Economy Conference, which will take place in Friesland in March 2025. “We worked closely with the Circular Friesland Association to bring this conference to our province. Friesland Convention Partners supported the process by providing advice on business tourism and developing a bid book. This resulted in a joint bid book that was the deciding factor in hosting the conference in Friesland,” said Zijlstra.

Friesland as a sustainable conference destination

At conferences in Friesland, the organization focuses strongly on sustainable choices, from locations to transport and badges. An excellent example of this is the Springtij Forum, which takes place annually on Terschelling. Piet Noordenbos, cofounder of the Springtij Forum, spoke

in both the magazine and at the event. “Every year, more than 800 professionals come to Terschelling to accelerate the transition to a sustainable Netherlands. Springtij is not just any event; it takes place at carefully selected locations spread across the entire island, which creates a special atmosphere. The distance to an island or to the province of Friesland should not be seen as a loss of time, but as a gain of time. The time to get there literally creates distance and thus space for new insights. These kinds of experiences make Friesland a great choice for event planners who want to look beyond the standard options.”

INTERVIEW

New event: Travel and Tech

Travel & Tech is coming! On January 8 and 9, 2025 at the Royal Jaarbeurs in Utrecht for an in-depth two-day event.

Discover the latest trends and advances in AI, cybersecurity, big data & predictive analytics, and sustainable technology. Meet industry experts, participate in inspiring discussions, and explore innovative solutions that are shaping the future of travel.

Travel & Tech is a novelty. What can you tell us?

Travel & Tech is a new addition to the professional trade day, dedicated entirely to the intersection of travel and technology. This event stands out as an innovation because it fills a unique niche, focusing on how digital solutions and technological advancements are reshaping the travel industry.

The reason behind introducing this new event is the growing impact of technology on travel—from AI-driven personalization and sustainable tech solutions to the latest in booking platforms and digital marketing. Travel & Tech offers a platform where industry professionals, tech innovators, and thought leaders can come together to explore these trends, exchange ideas, and discover practical solutions that will drive the future of travel. This dedicated focus on travel technology is designed to keep professionals up to date and provide

them with the tools needed to remain competitive in an increasingly techcentered market.

For whom is this interesting?

Travel & Tech is especially interesting for a wide range of professionals within the travel and tech industries. This includes travel agencies, tour operators, hospitality providers, and digital marketing professionals who want to stay ahead of the latest tech trends. It’s also highly relevant for business travel providers looking to integrate technology into corporate travel solutions, as well as for tech developers, software providers, and startups focused on travel solutions. Investors and entrepreneurs exploring new business opportunities in this growing sector will also find valuable insights here.

What can you tell us about the program?

The event will showcase a dynamic lineup of speakers who are leaders in travel and technology. Keynote presentations include presentations from prominent figures such as Clare Jones, CEO of Polarsteps, sharing insights on travel innovations, and Remy Gieling, CEO of AI.nl, discussing the impact of artificial intelligence. Cybersecurity is a major topic, with Dimitri -

van Zantvliet, Director of Cybersecurity at Dutch Railways (NS), highlighting secure travel infrastructure, and Dave Maasland, CEO of ESET, covering best practices for cybersecurity in the industry. Academics such as Prof. Dr. Bas Hillebrand from Radboud University, Prof. Dr. JFM Feldberg and Prof. Dr. Koen Hindriks from Vrije Universiteit Amsterdam will address key topics, including data-driven innovation, augmented and virtual reality, robotization and digital transformation. A highlight of the event will be a presentation from TikTok, showcasing how the platform is transforming marketing strategies in the travel industry. Additionally, Nick Hall, founder of the Digital Tourism Think Tank, will share his vision for the future of digital tourism. Lisanne Buik will discuss the ethical considerations surrounding AI, and representatives from the NBTC will provide insights into the implementation of their announced plans for digital transformation in the industry.

More info on www.travelandtech.nl

Marleen Rompen

Why Munich is the Go-To City for Memorable MICE Experiences

We all know the city of Munich as a wonderful place to visit, but it is also a significant business hub. And sometimes, everything comes together. An interview with Benedikt Brandmeier, Head of Tourism, Events, and Hospitality.

What makes Munich a unique destination for MICE events compared to other cities?

Benedikt Brandmeier: Munich is one of the most attractive cities in Germany, ideally located and easily accessible. It offers a diverse array of exciting venues and a wide selection of hotels – from charming boutique hotels to luxurious 5-star superior grand hotels that cater to every need and budget. Additionally, Munich boasts one of the largest and most modern conference centres in Europe, the Messe München. The city is green, offers a very high quality of life, and allows for short distances. In the city centre, almost all destinations are within walking distance, and with a well-developed public transport network, you can move quickly and easily

without a car. In Munich, tradition meets modernity, blending Bavarian lifestyle with cosmopolitan flair. Even as the city evolves, it remains true to its roots. All these factors combine to make Munich a standout location for MICE events.

How important is sustainability for events in Munich, and how is it implemented?

Benedikt Brandmeier: Sustainability is crucial in event planning in Munich. For us, sustainable meetings mean leaving a positive footprint while minimising environmental impact. The city offers various options to ensure that events are ecologically, socially, and economically sustainable. We focus on environmentally friendly practices across all aspects of the MICE industry. Our commitment is

to ensure that every event is not only eco-friendly but also planned with social responsibility in mind. Collaborating with local providers is fundamental to our approach whenever possible.

How does the Munich Convention Bureau promote collaboration with local providers?

Benedikt Brandmeier: The Munich Convention Bureau acts as a vital link between event organisers and our MICE partners. We emphasise close collaboration with hotels, service providers, and other stakeholders in the MICE sector, enabling us to offer tailored solutions. Our aim is to highlight the strengths of the region and adequately meet the needs of event planners. Partnering with local businesses and

professionals not only simplifies event organisation but also enhances overall efficiency.

What does the future of MICE events look like in Munich?

Benedikt Brandmeier: The mindset surrounding events is undergoing a significant transformation. Event organisers are placing increasing importance on cultural aspects, environmental goals, and knowledge exchange, with ecological footprint considerations being paramount. Companies and providers are increasingly adopting sustainable formats. Moreover, more people are combining business trips with leisure stays in appealing

destinations, leading to an evolving blend of work and holiday. Despite the rise of hybrid events during the pandemic, the desire for personal meetings remains strong. These face-to-face interactions are essential for building relationships, facilitating effective knowledge exchange, and enhancing networking. Munich will play a pivotal role in the implementation of sustainable and engaging events. We are actively addressing topics such as artificial intelligence, climate protection technologies, urban mobility, and innovations in healthy living. Overall, we are well-prepared to tackle future challenges and further establish Munich as a premier event destination.

What tips would you give event planners considering Munich as a venue?

Benedikt Brandmeier: I encourage all event planners to reach out to the Munich Convention Bureau early in the planning process. We offer free and impartial advice and services, enabling you to benefit from our years of experience and extensive expertise. The Munich Convention Bureau serves as the official contact point for events in the city and functions as an optimal link between event planners and providers. Lastly, my key piece of advice is: Munich is a city that must be experienced. So come and explore -you will love it!

The Munich Convention Bureau Team

7 Reasons why (event) managers are increasingly choosing holiday parks

A holiday park offers an ‘all under one roof’ concept in the middle of nature. The wide range of options allows companies to meet their needs and objectives. From meetings to conferences, team-building activities, incentives, or even the rental of an entire park (buy-out)—almost anything is possible.

Eelco van Schellebeek is the Country Sales Manager of Center Parcs Meetings & Events and has been with the organization for 17 years. “Our parks are familiar to 98% of Dutch people, and recent developments giving managers the confidence to move away from traditional hotels.” The choice of a location often starts with an online search, but sometimes a manager may be on holiday with their family at one of our parks and think, “This would be a great place to bring my team!”

Meetings & Events takes care of everything

From that moment on, the Meetings & Events team steps in with the aim of

completely unburdening you. This varies from organizing a meeting, possibly combined with team-building activities, enjoying a drink together, and then having a delightful dinner in one of our restaurants. After a day of inspiration and connection, all guests can safely return to their cottages to chat, have a final drink, and then enjoy a restful night’s sleep.

The place where nature inspires and connects

The enquiry starts with choosing the right park. One thing all our parks have in common, according to Van Schellebeek: “nature is at the heart of everything, and we see that this inspires and connects.” There is a choice of 27 parks, all of

them have ISO 14001 and ISO 50001 certifications, and have been awarded the most important certificate in the tourism sector, the international Green Key label. In the Netherlands, we even hold the Green Key Gold Certificate. We offer 9 parks in the Netherlands, all close to home yet feeling ‘far’ away. Each park has its own unique selling points, but the holiday feeling is the same, the moment you arrive. A few parks to highlight:

De Eemhof

Located centrally in the Netherlands, near Utrecht, Amsterdam, and Schiphol, in a beautiful natural setting. The park features a business center, a variety of restaurants, team-building activities, and

over 800 accommodations. This makes it the perfect location for your next multiday conference for around 200-300 guests.

Hotel and Park Zandvoort

Located by the beach, but also close to Haarlem, Amsterdam, and Schiphol and perfectly accessible by public transport. The 4-star Strandhotel has 112 rooms and 2 wellness suites, all with sea view. If you prefer a cottage, there are also 412 accommodations available. The business center and two separate boardrooms are in the hotel and are ready to host your next corporate event.

Limburgse Peel

Located in the middle of the national parks of De Peel and Maasduinen, this park makes you feel like you’ve truly escaped. It is compact with ‘only’ 500 accommodations. In addition to a cozy Market Dome surrounded by various restaurants, there is also an event lounge and a business center available for business requests. The events hall, which complements the facilities, makes this park ideal for your next company party or, if you want to go all out, your ‘own village.’

Something for everyone

“The above parks are just a selection of what we offer, there is always a park that meets the client’s needs.” Port Zélande on the Zeeland coast shouldn’t be unmentioned, nor should Het Heijderbos, where a real jungle awaits your next company outing. In the German Sauerland, near Winterberg, you’ll find the perfect spot at Park Hochsauerland for your next winter sports getaway. In Belgium, on the border with the Netherlands, lies De Vossemeren, a

versatile park where you can immediately immerse yourself in Belgian culture. And don’t forget about De Haan on the Belgium coast, combined with a visit to Bruges for your next corporate retreat. In France, the organization has seven parks, including Villages Nature Paris, located close to Disneyland Paris.

A holiday feeling for everyone Van Schellebeek states that, “the two worlds of corporate visitors and families with children blend very well.” Thanks to the layout of our parks and the difference in rhythms throughout the day, we can create the perfect holiday experience for both groups.

7 reasons to choose Meetings & Events for your next event

1. Close to home and ‘everything under one roof’

2. Set in the middle of nature, from forests to coasts or mountains

3. Accommodation for 1 to over 3500 guests

4. Togetherness and connection are embedded in our offerings

5. Business and pleasure go hand in hand

6. A perfect recipe for repeat visits

7. One point of contact for all your questions

www.centerparcs.nl/micebenelux

+31 (0)10 4989789

IBTM World 2024 Preview

New and familiar faces in Barcelona

IBTM is set to welcome new exhibitors from across the globe to the 2024 edition of its flagship IBTM World event. The leading international trade show for the meetings and events industry, which will be returning to its iconic home at Fira de Barcelona from November 19 to 21. A preview.

By Tijn Kramer

Asia, the Middle East, Africa, North America, the Caribbean, and Europe are all regions with new destinations poised to make their debut at this year’s event. This includes Birmingham & West Midlands, from the UK. A strong showing from the Asia region will see China’s capital city, Beijing, and the first ever exhibitor from Uzbekistan, Inter MICE Asia, make their inaugural appearances, while Sri Lanka will be returning for the first time since 2019.

Spreading its wings to take on a stand of its own is Toronto, Canada’s most

populous city, while Mauritius is flying the flag for East Africa. From the Middle East, the Emirate of Ajman, one of the seven emirates of the United Arab Emirates, is attending for the first time, while the Dominican Republic in the Caribbean is preparing for a much-anticipated comeback after five years away.

Claudia Hall, IBTM World Exhibition Director, said: “We’re thrilled to be welcoming so many new faces to IBTM World this year, it is a true testament to the confidence exhibitors feel in the value the show provides for them.

Our theme for 2024, ‘People. Power. Potential.’, emphasises the belief that what people need to succeed is other people, and our new exhibitors exemplify this wholeheartedly. Their presence will only enhance the industry-leading quality of connections our wonderful delegates find here, and we can’t wait to expand attendees’ opportunities with ever more dynamic and exciting destinations and hotels.” Making the most of IBTM World’s invigorating new Hotel Pavilion feature, a dedicated space for independent and small group hotels to showcase their offer, is Nobu Hotel Shoreditch London and luxury Japanese hotel, Rihga Royal Hotel Osaka. Also new to the 2024 hotel line-up are Ayana Hospitality, a chain of luxury hotels and resorts in Indonesia. Greek hotel chain, Civitel Hotels and Resorts, and Italian hotel chain, JADA Hotels Collection, will be introducing themselves to visitors for the first time, as will OKU Hotels, a group of luxury hotels across the Mediterranean.

While many new exhibitors are preparing to launch their offering at IBTM World, many returning exhibitors are expanding their presence at the 2024 show. Bruges

is almost tripling the stand space it had in 2023. Slovenia and Serbia are growing their stands by 25% and 22%, respectively, while Antwerp will return with their largest representation ever, increasing their stand by 23% following the success of last year’s show.

TOP NOTCH SPEAKERS

Baroness Tanni Grey-Thompson, Britain’s greatest Paralympic athlete, six-time London Wheelchair Marathon winner and crossbench peer in the House of Lords, has been revealed as the opening keynote speaker at leading global trade show, IBTM World. Putting social responsibility in the events industry front and centre, she will open the Main Stage on day one of the show which returns to Fira, Barcelona on November 19 to 21. Acknowledged as one of the most gifted and courageous sportswomen of her generation, Tanni has competed in five Paralympic Games winning 11 gold medals, four silver medals and one bronze medal. In 2005, she was made a ‘Dame’ for her services to sport and, in 2010, was elevated to the House of Lords as a crossbench peer. Once there, Tanni used her expertise to focus on sport, disability,

health, welfare and youth development, and has made significant contributions to debates on welfare reform, assisted dying and sports governance.

Her enlightening session, titled ‘People Potential: A Conversation with Baroness and Paralympian Tanni Grey-Thompson’, will showcase the limitless possibilities that emerge when we empower people, nurture team spirit, and champion inclusivity. In this inspiring conversation, Tanni will share her incredible journey, revealing how fostering a culture that embraces diversity and celebrates human potential can transform not just events, but lives. Drawing on personal experience, she will explore how perseverance and a shared vision can unleash greatness in every individual, and create experiences that go beyond success and inspire lasting change.

MORE KNOWLEDGE

IBTM has revealed human connection specialist and award-winning author, Simone Heng, will also be a keynote speaker at its flagship IBTM World event. Simone is part of an electrifying line-up of speakers at the leading global trade show

who will amplify the unparalleled power of events to offer personal experiences. With a mission to inspire people to connect, Simone has shared her wisdom with organisations including the United Nations, Harvard University and Google.Her book, Let’s Talk About Loneliness, is the winner of the 2024 Silver Nautilus Book Award for Social Change & Social Justice. Opening the Main Stage on day two of the show, which celebrates its 20th anniversary, Simone will deliver an enthralling session on ‘The power of human connection’. In today’s diverse and often polarised world, attendees will have the opportunity to discover techniques for forging meaningful relationships across divides, and why these connections are imperative as humans move deeper into the age of artificial intelligence.

EXPERT INSIGHT

In a compelling conference programme which champions the idea of ‘People Power Potential’, a range of pioneering speakers will exemplify the connection that unites all event professionals: a belief that what people need to succeed is other people. Reflecting this, the conference programme features fascinating tracks

on Experience Design and Marketing, amongst others.

This includes speakers such as Heather Gallagher, Former Chief Technology Officer & Head of Design at Burning Man, who will lead a scintillating talk on the Main Stage exploring how Burning Man grew from a small gathering into a global cultural movement, without the use of traditional marketing. Taking place on day one and titled ‘From gathering to global: the transformational journey of Burning

Man’, Heather will use vivid images and playful interactive elements to guide attendees through personal and collective experiences that ignite deep connections, lasting memories and a fiercely loyal community. In a riveting session as part of IBTM World’s new Exceptional Experiences programme, Jameka Pankey, Head of Experiences for Artist at Amazon Music, will explore ‘Turning events into cultural experiences’. Featuring on the Main Stage on day two of the show, Jameka will share her insight into

reframing briefs through an experiential lens to elevate events from the ordinary to the extraordinary.

INDUSTRY HEAVYWEIGHT

Industry heavyweights Jimmy Knowles, Global Head of Experiential at Canva, and Madolyn Grove, Creator Community at TikTok, will follow and share their experiences of creating strong global brand propositions. Titled ‘Building and expanding a world-class event brandwhat differentiates good from great?’, the captivating session will and delve into the importance of brand equity as an intangible asset, and its impact on creating events which are market-leading.

DELVING DEEPER

Goc O’Callaghan, Global Experience Lead at Buro Happold, will take to the Main Stage to deliver a stimulating session on ‘The global shift towards experientialism’. Taking place on day one, Goc will bring to life new research and understanding about how experience design is changing the way people live and work around the world. This is as well as how the experience economy is adapting to revolutionary technological changes, and how all this filters into experience design in the meetings and events world.

MICE to MEET YOU –The Best of Both Worlds

“Simply Munich, simply different…” is not just a slogan; it’s a promise. Munich, the capital of Bavaria, has established itself as a premier destination for unforgettable events, offering a perfect blend of tradition and modernity. Known for its innovative spirit and rich cultural heritage, Munich is a city in constant motion, welcoming visitors from around the globe.

“Sometimes a lavishly styled world city, sometimes a tranquil idyll. Sometimes blue and white checked, sometimes vibrant and flamboyant. These contrasts and creative faces make the city on the Isar so lively.”

The Charm of Munich

Munich encapsulates the best of both worlds: the historic charm of its old town and the dynamic energy of its trendy districts. Here, Bavarian culture merges

seamlessly with cutting-edge innovation. More than just its historic attractions, this city comes alive with traditional lederhosen alongside advanced technology, while classic dirndls meet contemporary design.

The old town, featuring stunning landmarks such as Marienplatz and the Frauenkirche, narrates the story of Munich and serves as a major draw for both international tourists and

locals. However, the city offers much more beyond its historical beauty. Hip neighbourhoods like Schwabing and Glockenbachviertel pulse with creativity, hosting innovative start-ups, charming cafés, and lively bars that provide a glimpse into the city’s modern culture.

“The surroundings of Munich— mountains, lakes, rustic villages, and royal castles—are unmatched in their beauty and appeal.”

Church Towers in the Centre of Munich

Cultural Experiences and Culinary Delights in Munich

Munich is a vibrant hub for cultural experiences, boasting an impressive array of museums, theatres, and musical performances. Visitors can explore world-class institutions such as the Alte Pinakothek, which houses masterpieces of European art, and the Deutsches Museum, recognised as the world’s largest museum of technology and science. Theatre enthusiasts can enjoy exceptional productions at the Bavarian State Theatre, while the Munich Kunsthalle regularly hosts dynamic exhibitions featuring international artists. A key highlight of Munich’s cultural calendar is undoubtedly the Oktoberfest, drawing millions each year to celebrate Bavarian life and heritage.

The culinary scene in Munich is equally diverse and exciting, offering a delightful mix of traditional Bavarian cuisine and exceptional contemporary dining. Guests can savour classic dishes made from locally sourced ingredients, reflecting the rich culinary heritage of the region. Meanwhile, a range of world-class restaurants showcases innovative, seasonal menus, pushing culinary boundaries and offering an exhilarating experience for food lovers eager to explore modern gastronomy.

A must-visit is Viktualienmarkt, a bustling food market that attracts both locals and tourists year-round. Here, visitors can sample fresh produce, artisanal cheeses, and delectable delights from various stalls. More than just a market, it’s a culinary adventure showcasing the very best of what Munich has to offer.

“Munich’s breathtaking opportunities and unique location at the foot ofthe Bavarian Alps are diverse sources of inspiration for authentic events.”

Innovation and Economic Strength

Munich has firmly established itself as a centre for innovation and economic prowess. Home to numerous leading global companies and prestigious universities, the city plays a major role in technology, biotechnology, and sustainable development. Its high quality of life attracts talented professionals and entrepreneurs from around the world, enriching the dynamic local start-up ecosystem.

The Munich economy thrives on diversity, encompassing traditional craftsmanship, mechanical engineering, and modern

Container Collective Werksviertel

service sectors. Research institutes and universities, such as Ludwig Maximilian University and the Technical University of Munich, continuously drive innovation across various industries, creating an inspiring environment for events that foster fresh ideas and solutions.

“Munich boasts one ofthe largest outdoor meeting spaces in the world! The more than 225-year-old English Garden covers an area equivalent to 640 football fields!”

Quality of Life in Munich

Ranked among the most liveable cities in Germany, Munich offers a unique blend of urban flair and natural retreats that significantly enhance residents’ well-being. Its high quality of life is largely attributed to a diverse range of recreational activities. Nature lovers can explore the nearby Bavarian Alps, which provide breathtaking views and a myriad of outdoor pursuits year-round, including skiing, hiking, and mountain biking. Tranquil lakes in the surrounding area, such as Starnberger See and Ammersee, offer ideal spots for swimming, sailing, or simply enjoying a picnic by the water’s edge.

A standout feature within the city itself is the English Garden (Englischer Garten), one of the largest urban parks in the world. The park boasts winding pathways, serene meadows, and picturesque streams, creating a perfect oasis for relaxation and leisure activities.

Its Eisbach wave at the entrance is particularly famous, where surfers demonstrate their skills year-round. This unique attraction not only draws surf enthusiasts but also serves as a popular gathering spot for spectators from around the globe, embodying the city’s spirit.

“Break-out by the Isar: Some diligent ones have their laptops with them, while some brave souls roll up their trouser legs and venture into the refreshing waters ofthe Isar. A gettogether in true Munich style.”

Excellent Event Infrastructure

Whether hosting international congresses or exclusive corporate gatherings, Munich provides the ideal setting for any event.

The city boasts state-of-the-art exhibition facilities, versatile conference centres, and innovative venues. Organisers enjoy access to modern amenities suitable for events of any size—from intimate meetings to large international conventions.

In Munich, there are 467 hotels with a combined capacity of 47,530 rooms, including 16 hotels with 3,358 rooms (5star) and 134 hotels with 20,084 rooms (4-star).

Exceptional Conditions for Conferences,

Surfers at the Eisbach Wave in the English Garden

Monopterus in the English Garden

Symposia, and Meetings

Messe München offers impressive venues and event spaces, making it a prime choice for a variety of gatherings: 200,000 m² of exhibition space in 18 barrier-free halls and 27 restaurants accommodating 3,500 people.

• Messe München Locations:

o Conference Center North: 10,000 m² of exhibition space.

o Munich Order Center (MOC): 30,000 m² of exhibition space.

o International Congress Center Munich (ICM): 7,000 m² of exhibition space.

• Trade Fair Center Messe München:

o 200,000 m² of hall space featuring 18 modern halls.

o An additional 414,000 m² of outdoor space and atrium.

o Hosts the world’s largest trade fair, “bauma,” which attracts over 600,000 visitors.

• ICM – International Congress Center Messe München:

o One of the leading centres in Europe, featuring 20 halls with a capacity of up to 6,000 visitors, perfect for customised full-service solutions.

• MOC – Event Center Messe München:

o Up to 30,000 m² of modular and flexible exhibition space.

o A total of up to 156 halls available, which is unique in Europe.

• CCN – Conference Center North Messe München:

o Options for expanding event space in combination with additional halls.

• Olympiapark: 7,000 m² of exhibition space.

• Science Congress Center Munich: 3,470 m² of exhibition space.

With a diverse range of impressive venues and facilities, Munich provides an exceptional experience for all types of events, from grand international congresses to intimate business meetings. The city is well-equipped to cater to various needs and preferences. Thanks to excellent public transport connections, attendees can navigate the city effortlessly using the efficient U-Bahn, S-Bahn, trams, and buses, ensuring convenient access to venues across Munich. Additionally, the easily accessible Munich Airport serves as a major hub, linking the city to over 200 destinations worldwide. With numerous direct flight options, attendees can travel to and from events with remarkable ease, minimising travel time and maximising convenience. Furthermore, Munich is exceptionally bike-friendly, featuring an extensive network of cycling paths that make it easy to reach nearly all destinations within the city. This

Messe München

ecofriendly mode of transport promotes health and sustainability while allowing guests to experience the city’s atmosphere up close.

The Munich Convention Bureau: Your Expert Partner

The Munich Convention Bureau plays a key role in promoting the city as a leading destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). Acting as a dedicated partner for event organisers, the bureau provides invaluable resources and expertise to ensure every event is both successful and memorable.

From venue sourcing and local insights to networking opportunities and promotional assistance, the Munich Convention Bureau offers comprehensive support tailored to the needs of event planners. Its knowledgeable team is committed to collaborating with clients to create experiences that are not only productive

but also enjoyable and enriching. “Environmental measures and regional value creation are crucial factors in creating an optimal event environment,” says Benedikt Brandmeier, Head of Tourism, Events, and Hospitality. The Munich Convention Bureau embraces this vision, focusing on quality, authenticity, and sustainability in all its initiatives.

The aim is to strengthen collaboration with local stakeholders in Munich’s MICE sector and showcase the advantages and appeal of the city as a destination for national and international event planners, associations, agencies, and companies. Munich enchants with its diversity and the perfect fusion of tradition and modernity.

The city has cemented its reputation as an outstanding venue that brings together the best of both worlds. With its rich cultural offerings, robust economic foundation, and excellent infrastructure, Munich stands as an ideal partner for MICE events. When organising a major conference, an innovative teambuilding event, or a prestigious corporate celebration, Munich offers the ideal setting to transform any gathering into an unforgettable experience. Immerse yourself in the dynamic spirit and warm hospitality of this remarkable city, and let it inspire you!

Credits: All images by @ Convention Bureau Munich & Messe München

Olympic Park Munich

The Munich Convention Bureau Team

Munich Airport

A Swiss escape

Between presentations and meetings, a pleasant stroll across the historic Chapel Bridge and the old town, or along the most azure mountain streams surrounded by nature. Ending the day at a Michelin-starred restaurant or with a cozy cheese fondue.

By: Rahanna van Stapele

Lucern © Switzerland Tourism - Nico Schaerer

Swiss Luzern and Engelberg offer the ideal balance between history, sustainable elegance, and unforgettable nature. For two and a half days in September, we had the pleasure of experiencing these beautiful locations firsthand. Lucerne, nestled by the serene Lake Lucerne, and the picturesque Engelberg in Obwalden, surrounded by the Swiss Alps, are easily accessible –something we quickly discovered after stepping off the Swiss Air flight that took us to Zurich.

What truly makes Switzerland ideal for MICE events is its well-developed and efficient public transportation system. For travelers, the Swiss Travel Pass provides unlimited access to all public transport (in your chosen class and dates) throughout your journey. We swiftly enjoy an hour walking along the Limmat River in Zurich, exploring some of the charming streets and viewpoints before boarding the train to Engelberg (with a short transfer in Lucerne). As the landscape slowly transforms from urban to hilly, with finally some impressive mountain ranges looming in the distance, we know we are close to our destination. Engelberg feels straight out of a postcard, with its bright blue mountain stream and towering mountains framing every view. Beloved by skiers and snowboarders in winter, in summer, it’s a haven for hikers, climbers, mountain bikers, and all things outdoors.

Cheese Fondue

At arrival, we are checked in and introduced to two excellent hotel options: Hotel Bellevue-Terminus and H+ Hotel & SPA, both perfect choices for accommodating smaller or larger groups. Both are centrally located in the village, with everything within walking distance, and with most rooms offering stunning mountain views. H+ Hotel & SPA Hotel features 128 rooms and seven event spaces, with movable walls to adjust for groups of up to 200 people. The hotel also boasts a cozy restaurant/ bar and a welcoming breakfast area with a generous buffet. While H+ Hotel & SPA offers reliable four-star accommodation, Bellevue-Terminus also makes for a great option with some extra flair and personal touches. With 73 rooms, it’s a bit smaller,

but a 2017 renovation is evident in the modern rooms. The lobby, doubling as a dining area and decorated like a ‘cozy living room’, and the stunning classic wooden conference rooms (max 150 people), make

this hotel a real gem. Where to end the first day in an alpine village like Engelberg? Naturally, at the local fondue restaurant Alpenclub, where the aroma of cheese and chocolate mousse greets you as

you step inside. The restaurant not only offers cozy dining spots but also a unique upstairs loft designed for private group dinners, complete with modern meeting technology.

Rolex clocks

Engelberg, founded as a Benedictine monastery village in the 12th century, has long been a retreat for both spiritual pilgrims and aristocrats. One of the eyecatchers while exploring the village is the Kempinski Palace, built in 1904. It is a prime example of Belle Époque grandeur, hosting European royalty and celebrities during its heyday. The Kursaal room, once the center of social life where high society gathered for concerts, balls, can be rented for events to this day. The hotel offers fivestar luxury at its finest, and after touring the lavish spa and wellness areas adorned with Rolex clocks above the doors, and the equally impressive five seminar rooms, we enjoyed a tasting at the accompanying Cattani Restaurant. We end our local

Engelberg © Shutterstock

Zurich © Switzerland Tourism – Ivo Scholz

journey of discovery with dessert and a fun gin tasting at our next venue, Hotel Terrace. Located on the mountainside, what strikes first is the castle-like building the hotel occupies. Picture yourself kicking off your snowshoes and sinking into the cozy sofas at one of the largest gin bars in the country (we even got a peek at the stockroom, with over 1,400 varieties of this drink!).

Mount Titlis

While the village and its lovely terraces and shops – especially in the perfect sunny weather we enjoyed – are delightful, it’s time to head up the mountain. Whether you’re here in winter or summer, a visit to Mount Titlis is a must. After a fifteenminute walk from the village center, you reach the cable car station, where you can purchase a day pass for around 90 euros, offering access to a range of activities. For many, this includes scenic hikes or mountain biking (with gear available on-site), but most visitors start with the must-do, breathtaking cable car ride to the summit. In gondolas named after countries from around the world, you slowly ascend higher and higher over beautiful green fields with peacefully grazing cows and through the tops of pine trees. After a quick transfer at an intermediate station, the rotating Titlis Rotair at the end of the climb, provides panoramic views of the surrounding peaks.

At 3,238 meters, the experience is unforgettable. From the suspension bridge, observation points, and additional lifts, you can take in the views, explore the famous (cold!) Glacier Cave, and enjoy a meal at the Panorama Restaurant, featuring delicious regional dishes. After a wonderful meal, looking down thousands of meters from the windows, we head back down, stopping midway at the Trübsee Alpine Lodge, a peaceful hotel ideal for those seeking more of a winter sports and lodge vibe. Imagine spending a full day in the snow, then gathering around the lodge’s fireplace in the evening to relax. While basic business facilities are available, the cozy rooms with views (and sounds) of the cows wearing their characteristic bells and the charming atmosphere are the real highlights. Keep in mind that after 8 pm, the only way to travel here is via the cable cars, so you’ll be staying put for the night.

Days like these rush past, and before we know it, we were using our Travel Pass again to catch the train to Luzern, where a very enthusiastic multilingual tour guide stands waiting for us. This city, home of 80.000 inhabitants, is nestled in the heart of Switzerland, and offers not only a very friendly, charismatic but modern atmosphere, but stuns with its famous crystal-clear lake and surrounding hills with equally beautiful waterfront homes. One of its most famous assets is The Chapel Bridge, a historic wooden structure rebuilt after a fire in 1993. As we stroll through Lucerne we get to see the unique blend of Renaissance, Baroque, and Gothic architecture and learn about the passionate way the Lucerners enjoy (or flee from) their yearly beloved Carnaval, transforming the city into a festive spectacle.

Lucerne, as a modern city, is a fantastic counterpart to Engelberg on a short trip

like this. Intriguing history and culture seamlessly blend with modern amenities and conveniences. For instance, there’s the renowned KKL Luzern (Culture and Convention Center Lucerne), a premier venue right next to the central station and the lake, renowned for its striking architecture, world-class acoustics and spaces for conferences and exhibitions. We end our wonderful experience with a delicious three-course dinner on one of the lunchboats (Scheduled boats are fully covered by the Swiss Travel Pass), which turns out to be the perfect ‘dessert’ for our trip. As we enjoy eachothers company, the idyllic shores of Lake Lucerne with its equally beautiful forests and waterside homes drift past.

Unfortunately, stepping back onto solid ground, it is time to return to Zurich for a short flight back to Amsterdam. Until next time, Switzerland!

Luzern

On top of Mount Titlis © Shutterstock

Hotel Bellevue © Shutterstock

Nuremberg: Your next Event Destination

Meet Us at IBTM World in Barcelona

Nuremberg is a city that gets under your skin, and this year at IBTM World, we are excited to show you why. Inspired by our campaign “Nürnberg under your skin,” we invite event planners to experience the unique charm of Nuremberg. Much like the renowned artist Albrecht Dürer, whose work left a lasting mark on the world, Nuremberg will leave a lasting impression on your events. Whether you are organizing conferences, trade shows, or intimate meetings, you’ll find that Nuremberg offers everything you need –with a surprising twist.

Tradition Meets Innovation

The campaign “Nürnberg under your skin” takes inspiration from an extraordinary exhibition at Nuremberg’s Albrecht Dürer House, where tattoo art brings the spirit of Dürer into the modern world („Dürer under your skin“). This blend of history and contemporary culture mirrors what makes Nuremberg so special. With a rich legacy that includes inventors like Martin Behaim and groundbreaking innovations such as the first German railway, the city is also a thriving hub for tech and creative industries. It’s a place where past and future converge, offering event planners the ideal canvas for creating remarkable experiences.

MEETeachother: Uncomplicated, Unhurried, Unexpected

Nuremberg’s DNA lies in its straightforward approach. Our motto, MEETeachother, emphasizes simplicity and ease – the key ingredients to smooth, stress-free event planning. The city’s compact size ensures short distances between venues, while its modern infrastructure provides flexibility for events of any scale. Nuremberg’s

ambiance, marked by its mix of laid-back charm and rich cultural heritage, will surprise and inspire your attendees in unexpected ways.

A City That Inspires

From Dürer’s artistic legacy to its worldfamous Christmas market, Nuremberg is filled with character. It’s a city that knows how to host – whether it’s welcoming millions to its fairs or offering intimate venues for smaller gatherings. The blend of tradition and innovation, combined with a relaxed yet professional atmosphere, makes Nuremberg the perfect choice for your next event.

Join Us at IBTM 2024 in Barcelona

Let Nuremberg get under your skin. Meet us at IBTM and discover how our city can elevate your next event. We look forward to showing you the Nuremberg that goes beyond expectations – uncomplicated, unpretentious, and full of inspiration. Let Nuremberg get under your skin. Meet us during IBTM at stand F70

The latest from our industry Growth and other challenges

The 2024 Incentive Travel Index (ITI) reports that, overall, growth is projected for the incentive travel industry through 2026.

By: Tijn Kramer

Malta: The perfect location for your business event

The Maltese Islands, located in the heart of the Mediterranean, are an ideal destination for business meetings, conferences, and incentives. Malta is within three hours’ reach from Amsterdam, Eindhoven, and Brussels.

The islands offer a wide range of accommodations, from exceptional five-star hotels like Hilton and Marriott to excellent four-star hotels. These conference hotels are equipped with modern meeting facilities and provide topnotch support services and dining options.

7,000-year history

What makes Malta unique is the combination of rich history and a vibrant cultural life. The islands are home to three UNESCO World Heritage sites and are steeped in influences from various civilizations, from the Arabs to the British. The Maltese Islands boast a 7,000-year

history, creating a unique atmosphere you won’t find anywhere else, offering plenty of opportunities for cultural excursions and thematic events. Visit historic temples, stunning churches, and dive into the history of the Maltese knights.

Looking for more excitement and adventure during your team-building activities? Explore Malta’s natural beauty and the inviting Mediterranean Sea. Sail along the rugged coastline, kayak in peaceful bays, or explore nature on an adventurous hike—or by tuk-tuk! Many teambuilding activities can also be done on the wonderful smaller island of Gozo, which makes for a perfect and authentic setting. There are plenty of options for groups.

Maltese cuisine is a unique blend of Mediterranean flavors, influenced by the many cultures that have shaped the island. Malta’s restaurants are impressive and diverse. With seven Michelin-starred restaurants and numerous local eateries, participants can enjoy fresh, seasonal

ingredients and local wines. A visit to a vineyard or estate is also a must, offering a fantastic way to introduce your attendees to Malta’s gastronomy.

Events

Malta also boasts excellent MICE infrastructure, with five conference centers, including the Mediterranean Conference Centre in Valletta. Whether you’re planning a small meeting or a large conference, Malta has the facilities and suppliers to ensure every event is a success.

Another advantage is that English is an official language in Malta, making communication easy.

Malta combines culture, adventure, and versatility, providing everything you need for a successful business event. Contact us for more information and discover how Malta can make your next event unforgettable via mleeuwen@aviareps.com

Incentive travel buyers expect activity and per person spending above 2024 levels over the next two years. However, they also report concerns around rising costs, attracting talent to the industry, and safety considerations. The Incentive Travel Index is a collaboration between IRF and SITE. With research partner Oxford Economics, the organizations have again created an indispensable annual report on the state of incentive travel, providing data on current and future evolution.

Key insights include: By 2026, 45% of buyers expect incentive travel activity to be above or significantly above 2024 levels, with 55% expecting spending increases to match inflation or improve programs. Also: 67% of respondents agreed that younger generations of qualifiers will cause a powerful “retool” of incentive travel. Buyers are increasingly looking for something new and seeking destinations they haven’t used before (70%). Resorts – both all-inclusive and regular – have gained popularity (42%), while destinations

‘Buyers

are increasingly looking for something new’

within shorter distances from participant origin should see increased use (40%). Traditional forms of program qualification will continue to be the most frequently used, although company-wide programs and events that bring together dispersed colleagues show that the incentive travel ecosystem is also broadening beyond its traditional base. Incentive travel professionals face short- and long-run challenges, with inflation and workforce issues cited the most. Some challenges that are less prevalent in the short-run are expected to grow in the future, such as climate change and an increased focus on sustainability. In North America, free time has risen to the feature most frequently cited as important to a successful incentive travel program, while group activities

are relatively more important elsewhere. Nearly two-thirds of respondents believe generative AI will soon be used (or already is being used) effectively within incentive travel. Most expect uses such as for preparing program materials and planning, forecasting, and budgeting.

Business Travel

In a more general survey BCD Travel uncovers business Air Travel Challenges, Influencers, and Satisfaction. BCD Travel’s recent business air travel research focuses on traveler behaviors, challenges, and satisfaction. Convenience is a key driver at all stages of the travel journey, underscoring the importance of simplifying business travel. The results are based on an August survey of more than 1,300 business travelers who have traveled by air in the past 12 months. The research found that many travelers are opting for convenience. Nearly half of business travelers surveyed pay for seat selection. Paying for checked and carry-on baggage if not included in the flight price is also popular. Priority boarding, fast-track security, and extra legroom are other paid

services that travelers like to opt for. When it comes to cancellations and changes, half of travelers typically purchase fully or partially refundable tickets. This gives travelers more flexibility in the event of travel disruptions or changes to plans. However, ticket price still plays a major role in the decision: four out of 10 travelers choose the cheapest option, regardless of cancellation or change policies.

Influencing factors

For 51% of travelers, price is one of the most important factors when selecting a flight for business travel. However, 71% say arrival/departure time or flight duration has the greatest influence on their choice, and employer policies influence 49%. The majority of travelers use air travel for trips of two to six days. Only 3% fly for one-day trips. On short flights (less than six hours), 88% of travelers fly economy class, while premium economy and business class account for only 9% and 3% respectively. On long flights, less than half travel economy, two out of 10 premium economy and three out of 10 business class.

SUSTAINABLE MEETINGS IN EUROPE´S GREEN CAPITAL

Valencia, on Spain’s Mediterranean coast, has been named European Green Capital 2024 for its commitment to protecting the environment and improving the quality of life of residents and visitors. A sustainable approach is applied to everything, including the meetings and events held here.

The Palacio de Congresos de Valencia was pioneer in measuring the carbon footprint of events, an initiative followed by many other venues in the city. The conference centre’s commitment to sustainability continues now with the implementation of a new system to measure and minimise food waste. Not far from here, the new four-star Novotel Valencia Lavant, opening in the first quarter of 2025, will offer 370 rooms and various meeting and event spaces, including a rooftop bar with panoramic views of the city.

Event venues range from modern hotels to historic palaces, Michelin-starred restaurants to the futuristic City of Arts and Sciences, designed by renowned architect Santiago Calatrava. Opening in the second half of 2025, the new Roig Arena, with capacity for 20,000 people, will host both corporate and sporting events, as well as concerts featuring the biggest stars of the

moment. Already confirmed for March 2026 is composer Hans Zimmer, winner of several Grammy Awards as well as Oscars for the scores of films such as Dune, No Time to Die or Gladiator.

With a wide range of accommodations within close proximity to most venues, delegates are encouraged to walk or cycle to their event and make use of the comprehensive public transport network, in order to reduce their carbon footprint. Restaurants and venues offer delegates creative menus which are both healthy

and sustainable, thanks to a constant supply of fresh, seasonal produce from the Mediterranean Sea and the Huerta, the vast fruit and vegetable plantations that surround the city. Groups can’t leave without trying Valencia’s most international dish, paella. They can even learn how to cook a typical Valencian paella at a traditional country house (masia) and visit the paddy fields and lagoon of the Albufera Natural Park, where the dish originated.

Programmes can include a variety of other activities, from walking and cycling tours around the historic centre to kayaking or sailing along the Mediterranean coast and wine tasting at the wineries of the nearby Utiel-Requena region.

To find out more, meet representatives from the Valencia Convention Bureau at IBTM World in Barcelona, 19-21 November.

Sustainability

A whopping 66% choose direct flights when traveling for work. About 3 in 10 visit multiple destinations in one trip, use public transportation to or from the airport, and refill their own water bottles. These choices all happen to have a positive impact on the environment through reduced carbon emissions and waste. However, few travelers choose flights that generate the least emissions, and only 16% try to fly less. Two-thirds of travelers admit they never or rarely consider the environment if a sustainable choice means a higher cost. ‘A previous survey of travel buyers found that nearly a quarter of travel buyers consider making their travel policies more sustainable a top priority,’ said Olivia Ruggles-Brise, vice president of Sustainability at BCD. “However, this latest research shows that travellers do not prioritise sustainability in the same

way. Travel managers can influence their travellers’ behaviour by encouraging or requiring sustainable measures, which often go hand in hand with traveller wellbeing. For example, direct flights are more sustainable and less stressful for travellers. Although they can be more expensive, direct flights generate fewer emissions than indirect flights or flights with stopovers. On the other hand, although business class is better for traveller comfort, it is probably not the most sustainable option. By prioritising only those journeys that are vital and choosing business class for those journeys, a balance can be struck that benefits both traveller wellbeing and sustainability.”

Traveler satisfaction

More than two-thirds are very or somewhat satisfied with their company’s travel policy and preferred suppliers. A

third report no problems booking a flight. However, a similar proportion are unhappy that extra services (such as seat selection or priority boarding) are excluded from their travel policy or require employer approval. A fifth mention user-unfriendly booking tools, a low service class that is allowed or low-cost airlines that are encouraged as their biggest challenges. One in six indicate that the well-being of travellers is not taken into account (e.g. night flights). Travellers are most bothered by delays and cancellations, inconvenient timetables and uncomfortable seats. Only a few complain about a lack of attention to sustainability or accessibility restrictions.

‘A

66%whopping choose direct flights when traveling for work’

Inconveniences

The most common inconvenient situations business travelers experience during a trip include not having enough room for a carry-on bag in the overhead bins and technical issues with the plane. Other unpleasant situations include flying in bad weather, working after an overnight flight, and driving after a long flight. While some situations are unavoidable or beyond a person’s control, employers can improve their employee experience by adjusting their travel policies.

‘Travel policies can have a significant impact on employee well-being and satisfaction,” says Teri Miller, executive vice president, Global Client Team at BCD. “Adding company-covered perks, such as priority boarding or lounge access, can make business travel more enjoyable and less stressful for employees. Allowing for a flexible schedule, working from home, or time off after a business trip can also help employees recover after returning home.’

Loving Latvia for MICE

The secret is (almost) out: Latvia has become a top MICE destination for the Benelux market. While industry professionals have long recognized it as an ideal location for business events, conferences, and incentives, Latvia is now gaining more attention from Dutch and Belgian MICE specialists. With its unique and easily accessible location, Latvia offers a compact setting complete with modern infrastructure for both live and hybrid

events, making it an attractive option for diverse business gatherings.

Latvia’s appeal to the Dutch and Belgian markets lies in several key factors. Its strategic location, close to major European cities and with excellent connectivity, makes it a perfect hub for meetings and events. Latvia is also known for offering competitive prices without compromising on quality, making it a smart choice for

budget-conscious businesses. In addition, the country boasts a wide range of innovative event spaces, from historic landmarks like Riga Castle and Rundale Palace to modern venues like the ATTA Centre, the largest convention center in the Baltics, which accommodates up to 3,000 guests.

Latvia is also a leader in sustainability, with eco-friendly venues and services

that align with the growing emphasis on green initiatives in today’s event industry. This commitment to sustainability makes Latvia a particularly attractive choice for companies that prioritize environmentally responsible practices.

The country’s unique combination of historical charm and modern amenities provides an exceptional array of settings for memorable events. From

the cobblestone streets of Riga’s UNESCO-listed Old Town to the peaceful countryside and over 500 km of coastline, Latvia offers a distinctive backdrop for any occasion. Riga International Airport, an award-winning hub, ensures seamless connectivity, while top-tier hotels such as Radisson Blu Latvija and Grand Hotel Kempinski Riga cater to a variety of needs and capacities.

With its blend of historical landmarks, modern infrastructure, and a strong focus on sustainability, Latvia is an adaptable and reliable destination for MICE events, ensuring a successful and memorable experience for all attendees.

Top Reasons for Meeting Planners to Join MPI

A membership with Meeting Professionals International provides countless benefits that will allow you to grow both personally and professionally. Our members tell us that these are the top five reasons for joining:

Global connections will grow your network. MPI has a global community of 60,000 meeting and event professionals including 15,000 engaged members and its Plan Your Meetings audience. It has nearly 70 chapters and clubs in more than 70 countries worldwide.

Expand your professional capabilities through the MPI Academy’s powerhouse of educational and career resources. Gain clock hours with ondemand webinars, study for the CMP or future-proof your career through one of our many credential certificate programs.

Contribute to the advancement of your community and our industry by volunteering on one of MPI’s boards or as a chapter leader. Or join one of our nine MPI Communities to help enhance membership, community benefits and business resources for self-organized interest groups.

About MPI

Local engagement and community involvement through your chapter. Interact with your peers virtually and face-to-face at local chapter meetings and at MPI’s global events. With more than 70 chapters and clubs throughout the world, MPI offers the largest localized industry network.

Stay attuned to the latest relevant industry news and stories. Get access to our award-winning magazine, The Meeting Professional and our weekly curated industry newsletters, MPI NewsBrief and MPI Pulse For the latest trends and research, Meetings Outlook is a future-focused quarterly report that helps you stay ahead of our industry’s sharp curve.

Want more great reasons? We’ve got too many for just this one page. If you have questions or want to speak directly with our team, you can contact us at +1.972.702.3053 or membership@mpi.org. Give us a call or join today by visiting mpi.org/join

With a community of over 60,000 meeting professionals, of which approximately 14,000 active members, MPI is the world’s largest and most active trade association for the meeting & event industry. We understand that when people meet face-to-face, it gives them the opportunity to join forces as well. That’s why we’re at the forefront of education that takes the meeting & event industry to the next level. We connect the connectors so that they can create experiences that inspire others to make a difference!

When we meet, we change the world.®

Amber, Megan, Amelia & Josien

Team building on a tall ship

Sail Away!

With the wind filling the sails, embark on an extraordinary sailing adventure with the entire team. Companies can enjoy a (short) cruise on board the Royal Clipper. We set sail from Rome to Cannes...

Cruising is experiencing a growth surge in the MICE industry. The offerings are expanding, and the rise of shorter cruises makes them particularly appealing for business. Not exactly a typical cruise, but all the more unique, is a journey on a sailing yacht. The three sailing ships of Star Clippers are among the eye-catchers of the Caribbean and Mediterranean. It’s an ideal experience for leisure trips but also offers excellent possibilities for group events. You can charter the entire ship, or simply reserve designated areas and tailored programs for smaller groups. Star Clippers cruises, however, are unique: these are not oversized cruise liners (also

fun but very different) but luxurious tall ships for a select group. Most cruises last a week, though occasionally there are shorter itineraries, like the one we experienced—a three-night journey from beautiful Rome to chic Cannes.

The Royal Clipper is the largest of Star Clippers’ three tall ships, an impressive sailing vessel that defies simple description. In the cruise port of Civitavecchia, the ‘big players’ of other cruise lines are docked, but all eyes turn to this extraordinary ship... With its five tall masts (featuring 42 sails) and narrow deck, it’s easy to forget this is a luxury cruise ship—until the boarding

begins. The classic wood and brass elements and red velvet decor exude a fivestar ambiance. The ship is just 135 meters long and 16.5 meters wide, accommodating around 230 passengers (excluding 106 crew members). In cruising terms, this is very modest, adding to an exclusive dynamic.

It’s not, as mentioned, a cruise ship with bells and whistles. There are no Hollywood shows, only one restaurant, no casino, and no elevators. However, the luxury and service are equally remarkable. The spacious cabins are spread over three decks (and classes) and all feature private

bathrooms. Since this really is a sailing ship, it’s advisable not to leave valuables loose on the desk as, well, sailing is sailing. Every evening, as the ship is ready to set sail, a traditional ceremony takes place where the sails are hoisted. This is accompanied by Vangelis’ Conquest of Paradise, and on the first evening, champagne is served to toast to the journey ahead. From one of the deck loungers, enjoy the light show on the sails and prepare yourself for a cruise like no other. It’s lovely to see a French company onboard. A group of about twenty employees dresses up and enjoys the spectacle together. They mingle with other guests but also have a private dining area and use the library space for private sessions. Now that’s a corporate outing to impress!

Napoleon

The itinerary is set in advance, and the Royal Clipper is scheduled to stop at Elba— the Italian island famous for Napoleon— and Bastia in Corsica before sailing to Cannes. Guests can choose from various excursions at these destinations or explore independently. But again, it’s still a sailing journey. When rough weather disrupted the Corsican stop, La Spezia—the starting

point of many famous Cinque Terre tours— replaced it, and this turned out to be perfect. In Elba, we visited one of Napoleon’s residences and enjoyed a delicious harbor lunch. In larger La Spezia, we explored a charming museum, a daily market, some shopping, and, of course, another delightful Italian lunch.

There’s plenty to do onboard during the day to really get to know the ship. The bridge is always open, so feel free to stop by and chat with the captain about the course. The ship has small pools, and when anchored, weather permitting, the rear opens for swimming or kayaking directly from the ship. Guests can even climb the masts, and

nets are strung at the bow where you can relax. Even while underway, empty your pockets, lie back, and as the ship glides through the waves, watch sealife below, land on the horizon, and the full sails above. This is an unforgettable highlight, rarely possible on other cruises. Conquest of Paradise indeed!

Every day during happy hour (from 5:00 p.m. to 6:00 p.m.), snacks are served to guests. It’s a welcome treat after a day of exploring islands or excursions. Tacos, chicken skewers, sandwiches, fresh fruit... order a drink and unwind before the 7:30 p.m. dinner. Dinner offers three nightly options: meat, fish, or pasta/Asian cuisine.

Some culinary classics are served during the week, from Tournedos Rossini to Surf & Turf with fresh lobster. The wine list is impressively curated and—especially for a cruise—very reasonably priced. For those who wish, an evening drink at the bar or simply falling asleep to the rhythm of the waves is the perfect ending to the day. Life on the ship is delightful. Due to its size, you often see familiar faces, sparking friendly conversations. It’s not required, but if you want to make some temporary friends, it’s easily done. The corporate guests enjoy themselves nightly, fostering a sense of camaraderie.

Another Advantage

The ship offers a big advantage. Due to its size, the Royal Clipper doesn’t need to dock at a cruise terminal with the larger liners. Instead, it often anchors in the bay, with guests departing via tender boat to the island. From many islands, this provides fantastic photo ops: enjoying a beach lunch with a ‘pirate ship’ in the background. We cherish this journey. Perhaps the best moments are the quiet ones on deck with a cup of coffee. The wind in your hair, waves lapping against the hull, and the salty sea air clear your mind entirely. What an experience!

The Renaissance of the Amstel Hotel is in Full Swing

It may well be the Grand Dame of Amsterdam’s hotel industry. Everyone knows the Amstel Hotel. For more than a century and a half, it has offered a warm home to guests from around the world. We speak with General Manager Rudolf van Dijk…

By: Tijn Kramer

The Amstel Hotel is an institution with 79 rooms where there is always something happening. What is going on now?

This building - and this really comes up repeatedly throughout the story - was built for one purpose only: to be a luxury hotel. It has the appearance, the name, the location, and the reputation. Yet, it’s a historic building that demands constant attention. We are currently making up

for lost time in terms of quality. The past eight years have seen many highs but also some significant lows. Like everyone else, we faced challenges like COVID and other unforeseen circumstances.

How did you end up in this profession? (Laughs) Sometimes, what you don’t want expect to happen does happen, and that’s how I ended up in the hotel business. I worked in many highend restaurants in the Netherlands, including one- and two-star Michelin establishments, mostly in service. I actually wanted to become a chef, and I still love cooking. My wife and children appreciate it when I cook at home. However, when the door to the dining room opened, I suddenly saw a whole different world that I wanted to explore. I

tried it and was quickly convinced. I found that I enjoyed interacting with people much more. Eventually, I felt it was time for a new step, which led me into the international hotel business. That’s how it all began.

After 23 years of adventures in the Far East, Sydney, New York, and Moscow, you returned to the Netherlands in the COVID year of 2020. Why come back home?

In 1996, I said goodbye to the Netherlands and a former colleague suggested celebrating my departure at the Amstel. In 2020, when my previous posting in Moscow was halted for well-known reasons, this opportunity presented itself.

I still wanted to work because I love it.

People, hotels, maintenance, guests— everything related to it—I enjoy immensely. That’s when I got in touch with Katara Hospitality, the owners of this hotel (a global hospitality company from Qatar with more than 50 years of experience, also owning properties like Raffles Singapore, The Savoy London, and The Plaza NYC, ed.).

The Amstel fits that list. What did you find when you arrived?

What surprised me most was that since my last visit in 1996, nothing had really changed. That shocked me. So, I started a catch-up operation to restore the Amstel to its former glory, from front to back. One key change was streamlining the management structure to operate more efficiently. We also reimagined our culinary offerings, transforming La Rive restaurant into the Amstel Restaurant to better align with local market demand— things like that. But perhaps most importantly, the guest was no longer the focal point. Yet, it’s all about the guest. And in the four years I’ve been here, we have greatly improved in this regard. Service and quality are absolutely paramount. But we want more. We aim to compete not just within the city, but throughout Europe. So, guests are now addressed by name and asked how they are. ‘Glad to have you back. How can we help you today?’ It may sound basic, but that’s what it’s all about—the basics.

Where does the Amstel stand today?

We are now diligently working on a solid plan to restore the Amstel to what it once was.

What does that mean to you?

For me, it’s a magnificent hotel in a stunning location, where the full potential of the building has never really been utilized. That’s the Amstel to me. And I’m now discovering what we can achieve.

What are the plans for the near future?

The building is undergoing a major

refresh, both inside and out, and even though guests will barely notice the process, the final result will be significant. We are collaborating with an interior designer to refine the color scheme and to refresh the room set up. We want to make the property even more beautiful than it already is, so it truly stands out.

That’s the goal. We are also developing a new restaurant concept for the spot where the famous La Rive used to be. A place where even locals from Amsterdam will feel comfortable, without any sense of intimidation. I expect it will (hopefully) take about two years to complete everything.

How is the corporate market looking?

Around 80 percent of our guests are leisure travelers, but I would like to also increasingly engage with that 20 percent of corporate guests, particularly local corporates. They are there, and they enjoy coming here. We have so many great meeting rooms, especially our Spiegelzaal, the largest one. Anything is possible. There are still many opportunities in combining our event spaces with corporate accounts. Networking has become very important for many companies, and our offerings fit well with this—not for enormous, large groups but rather for intimate, highquality events.

Excellence in London

We had the opportunity to visit two amazing hotels in London. Both not in the usual suspect neighborhood of the West End. Brilliant.

The Sea Containers Hotel, located on London’s iconic South Bank along the Thames, combines luxury with modern design. Set in a former sea container building, the hotel exudes a nautical theme subtly woven into its interior.

The hotel itself

Upon entering the spacious lobby of the Sea Containers Hotel, the modern yet welcoming interior immediately stands out. Maritime influences, such as copper accents and flowing lines reminiscent of ship designs, add a unique character to the overall ambiance. The service is professional and friendly, with a quick check-in process that ensures a smooth start to your stay.

The rooms are stylish and minimalist, featuring large windows that offer

breathtaking views of either the Thames or London’s vibrant cityscape. Comfort is clearly a priority: each room is equipped with a high-quality bed, modern amenities like a rain shower, a spacious workspace, and a smart TV. The nautical theme continues subtly in the room, with accents reminiscent of ship cabins but without falling into clichés.

One of the highlights of the Sea Containers Hotel is the Lyaness bar, a chic riverside cocktail bar offering a spectacular view of the London skyline. Led by award-winning mixologist Ryan Chetiyawardana (Mr. Lyan), the bar presents an innovative and creative drinks menu that is sure to surprise visitors. The cocktails are not only delicious but also artfully presented, completing the experience.

The hotel also features the Sea Containers Restaurant, offering dishes inspired by American East Coast and British culinary traditions, with a focus on local ingredients and seasonal fare. Whether for breakfast, lunch, or dinner, the restaurant provides a stylish dining experience with beautiful views of the Thames. For relaxation, there is a modern spa offering a range of treatments, as well as a well-equipped gym for those who wish to stay active during their stay.

Things to do nearby

The Sea Containers Hotel’s location on the South Bank is ideal for both tourists and business travelers. This is one of London’s most cultural and lively areas, with numerous attractions within walking distance.

Tate Modern, a world-renowned modern art museum, is just minutes away from the hotel, offering impressive collections and temporary exhibitions by leading artists. Shakespeare’s Globe Theatre is a must-see for theater lovers; it’s a reconstruction of the original theater where many of Shakespeare’s plays were performed and offers both tours and evening performances. The London Eye, an iconic Ferris wheel within walking distance, provides a breathtaking view of the city and is especially stunning at sunset. The Southbank Centre, the UK’s largest cultural complex, offers music, theater, dance, and literature events, making it a great place to catch a show day or night. A short walk south leads to Borough Market, one of London’s most famous markets, where you can enjoy culinary delights, fresh produce, and street food from around the world. For those wishing to explore further, the nearby Blackfriars and Southwark tube stations provide quick access to the rest of the city, bringing destinations like the Tower of London and Covent Garden within easy reach.

Conclusion

The Sea Containers Hotel offers a luxurious and comfortable stay in one of London’s most dynamic neighborhoods. Combining a stylish nautical design with excellent amenities and breathtaking views of the Thames, the hotel’s proximity to cultural highlights and iconic landmarks makes it an ideal choice for those seeking both relaxation and adventure in the British capital.

World-Class: Four Seasons Hotel at Ten Trinity Square

The Four Seasons Hotel London at Ten Trinity Square offers an unparalleled experience of luxury and refinement in the heart of London. Situated in a beautifully restored historic building overlooking the Tower of London and the Thames, the hotel combines architectural grandeur with modern amenities and outstanding service.

The hotel itself

Upon arrival, the impressive façade of

the building immediately stands out. Once the headquarters of the Port of London Authority, it exudes a sense of grandeur with its classical columns and striking entrance. The lobby is stylish and welcoming, furnished with elegant pieces and artwork that enhance the classic ambiance. The staff’s warm and professional reception is marked by a personal touch that is immediately noticeable.

The rooms and suites are spacious and luxuriously appointed, blending timeless aesthetics with modern touches. The beds are exceptionally comfortable, and the large marble bathrooms feature double sinks, rain showers, and deep soaking

tubs, perfect for unwinding after a day in the city. Many rooms offer stunning views, ranging from the iconic Tower of London to the city skyline.

Spa and amenities

The hotel features a luxury spa with a variety of treatments, including traditional massages, facials, and unique wellness rituals. The serene ambiance, along with an indoor pool and sauna, allows for complete relaxation after a busy day in the city. There’s also a modern fitness center equipped with the latest gear.

Mei Ume - The Asian Restaurant

A highlight of any stay is Mei Ume, the Asian restaurant serving refined Chinese and Japanese dishes in a chic, modern

LONDON

setting. The name “Mei Ume” refers to the Chinese and Japanese words for plum blossom, a symbol of grace and resilience—a theme reflected in both the dish presentations and the restaurant’s elegant atmosphere.

The menu offers an excellent selection of classic Chinese and Japanese dishes, prepared with top-quality ingredients and expert techniques. The Peking Duck is highly recommended: perfectly crispy and served in the traditional style. Even if you’re not staying at the hotel, this experience is more than worth it! The sashimi is also exquisite, fresh, and beautifully presented, and the dim sum dishes are of exceptional quality, with subtle flavors and delicate textures. The service at Mei Ume is outstanding: attentive yet discreet, with staff wellversed in the menu who offer spot-on recommendations for dishes and paired wines or sake. The ambiance is elegant and intimate, making the restaurant an ideal setting for business dinners or romantic evenings.

Things to do nearby

The location of the Four Seasons Hotel at Ten Trinity Square is one of its greatest assets. It’s just steps away from some of

London’s most important historical and cultural landmarks.

The Tower of London, an iconic castle once used as a royal palace, prison, and treasury, is literally around the corner from the hotel. A visit to the Tower and viewing the Crown Jewels is a must.

A short walk from the hotel brings you to the famous Tower Bridge, one of London’s most photographed landmarks, offering stunning views of the Thames and the city as you cross. For those preferring a quieter atmosphere, St. Katharine Docks provides a charming setting with cafés, restaurants, and yachts docked in this serene harbor beside the Tower of London.

The financial heart of London, the City of London, is within walking distance. This area is not only the center of the financial world but is also home to numerous historic buildings and museums, such as the Museum of London and the Guildhall Art Gallery. A short walk also brings you to Leadenhall Market, one of London’s oldest markets with beautiful Victorian architecture, perfect for shopping or enjoying a drink in one of its charming cafés.

The Four Seasons Hotel London at Ten Trinity Square offers a luxurious and refined experience in a historic setting. With elegant rooms, top-tier service, and the exceptional dining experience at Mei Ume, this hotel is a perfect choice for tourists and business travelers seeking the very best of London.

Sea Container Hotel

Four Seasons

Seaside Collection: ideal choice for business

Elevating MICE Experiences with Seaside Collection Seaside Collection is an owner managed hotel collection that was founded in the 1970s by the German entrepreneur Theo Gerlach.

Our focus on the MICE business sector o ers a unique and tailored experience for corporate events and gatherings. With a portfolio of 12 exclusive resorts and city hotels across Germany, the Maldives, Spain, and the Canary Islands, the Seaside Collection provides an array of options for hosting MICE activities in diverse and stunning locations.

For MICE organizers and attendees who would like to celebrate their event or business trip on the Canary Islands, Seaside o ers several advantages:

1. Exclusive Locations: Each property is carefully selected for its prime location, whether it’s a scenic coastal retreat or a serene island getaway. These locations provide a picturesque backdrop for meetings, conferences, and incentives.

2. Luxurious Accommodations:

The Seaside Collection prides itself on providing four and five star accommodations that blend luxury

with comfort. From spacious rooms to upscale amenities, guests can relax and rejuvenate after a day of meetings or exploring the destination.

3. Personalized Services: With a focus on personalized service, Seaside ensures that every aspect of the MICE event is tailored to the organizer’s needs and preferences. From event planning to catering, the dedicated sta members go above and beyond to exceed expectations.

4. Gourmet Gastronomy: Guests can indulge in gourmet dining experiences featuring regional ingredients and culinary delights. Whether it’s a special dinner or a casual networking reception, Seaside´s restaurants and catering services o er a diverse range of menu options to suit every palate.

5. Relaxing Environment: Our hotels provide a relaxing environment that fosters productivity and creativity. With amenities such as spas, pools, and beach

access, guests can unwind and recharge between MICE activities.

Our properties in the Canaries:

- Grand Hotel Residencia***** (a member of The Leading Hotels of the World)

- Palm Beach***** (a member of Design HotelsTM)

- Seaside Sandy Beach****

- Seaside Los Jameos Playa****

Overall, the Seaside Collection’s commitment to excellence, attention to detail, and diverse portfolio of properties make it an ideal choice for businesses looking to host successful and memorable MICE events.

Zwitserland

Het werkt gewoon. Betrouwbaarheid, stiptheid, politieke en economische stabiliteit en echte natuur om te ontdekken. Het afwisselende landschap, de schitterende bergen, de vele meren, de aantrekkelijke steden en het goed georganiseerde openbaar vervoer maken het verblijf aangenaam en veelzijdig.

Switzerland Convention & Incentive Bureau geeft onafhankelijk advies en informatie over meetings, incentives, congressen en evenementen in Zwitserland. Doe vrijblijvend een beroep op onze expertise.

Voor informatie en advies:

Switzerland Convention & Incentive Bureau

Kerstin van der Veur

T 020 - 620 92 29

E kerstin.vanderveur@switzerland.com W switzerland.com/meetings