Travelweek MARCH 14 2024

ONVIGO OPENS AS NEW HOST AGENCY

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AVIATION EXPERT ANALYZES LYNX SHUTDOWN

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ACV'S NEW AUSTRALIA PACKAGES

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NEW IN TOWN

March

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“Not a great surprise”: Aviation expert breaks down Lynx Air’s demise

By Cindy Sosroutomo

TORONTO — It took less than two years for Lynx Air to fold, becoming the latest in a long line of budget airlines to launch – and then fail – on Canadian soil.

Like Roots Air, Canada 3000, Jetsgo, Greyhound Air, Harmony Airways and CanJet before it, Lynx Air (formerly known as Enerjet) started off strong, launching in April 2022 with brand new Boeing 737 aircraft that flew coast to coast across Canada, from Victoria to St. John’s. The ultra-lowcost carrier quickly expanded to the U.S. in early 2023, with flights to Orlando, Phoenix, Los Angeles and Las Vegas. It had experience and clout behind it, founded by an investor group headed by Tim Morgan, a former senior executive at WestJet Airlines Ltd., and led by CEO Merren McArthur, the former CEO of Tigerair Australia, Virgin Australia Regional Airlines and Virgin Australia Cargo.

But economic headwinds, compounded by a global pandemic, proved too much for the startup.

Citing “compounding financial pressures associated with inflation, fuel costs, exchange rates, cost of capital, regulatory costs and competitive tension in the Canadian market” as the main contributing factors to its demise, Lynx announced that it would be folding last month, with its official shutdown timestamped for 12:01 a.m. on Feb. 26.

Did this come as a shock to industry experts? Perhaps. But the warning signs were definitely there. First, it was announced in June 2023 that McArthur would be stepping down as CEO for personal reasons. And then came reports last month of a potential merger with rival Flair Airlines, the

proceeds of which would have gone towards Lynx’s $124.3 million debt to Indigo Partners, the U.S. private equity firm that owns one-quarter of the airline. All signs pointed to a done deal between the two airlines, with the Toronto Star anticipating an announcement to be made on Feb. 15. But the day passed with no further news — that is, until Lynx’s announcement of its closure a week later, which despite early alarm bells, still came as a shock to many.

So what happened? Why didn’t the merger pan out? And what is it about Canada’s landscape that puts ultra-low-cost and low-cost airlines at an immediate disadvantage? We asked John Gradek, Faculty Lecturer and Academic Program Coordinator, Supply Networks and Aviation Management, School of Continuing Studies, McGill University, for his take.

Travelweek: Were you surprised at all that Lynx went under?

Gradek: “Lynx’s failure was not a great surprise to me. The first sign of concern was the resignation of Merren McArthur in late June 2023, and the subsequent lack of a permanent CEO replacement. The low-key

announcement of the COO as acting CEO was a stop-gap measure, but with over seven months without a permanent CEO, it surely was a warning sign.

“Plans to increase the Lynx fleet towards its initial stated goal of 50 aircraft was slow, with only nine aircraft in place after over 18 months of service.

“And lastly, the aircraft of choice of Indigo Partners for its ULCC airlines around the globe – Wizz, Frontier and Valaris – has been the Airbus 320 family. Lynx’s aircraft choice of Boeing 737MAXs did not fit the Indigo profile, a further sign of an outlier in Indigo’s overall strategy.”

Travelweek: Why do you think the Lynx-Flair merger didn’t work out?

Gradek: “From reading the documentation submitted in Lynx’s application under CCAA (Companies’ Creditors Arrangement Act), negotiations with Flair had been underway since mid-January 2024, with several conversations highlighting Lynx’s specific need to reduce the level of Indigo’s debt, estimated at over $125 million. While negotiations continued, I would be highly suspicious of Flair’s ability to raise that amount of funds in a merger scenario.

And the ability of Flair’s principal U.S. investor, 777 Partners, to raise such a capital infusion into Flair, or even obtaining debt financing, was problematic. At the end of the day, Indigo Partners most likely did not see much of an ability to get their debt addressed and saw no alternative but to take the CCAA route.”

Travelweek: How will the void left by Lynx impact Canada’s aviation industry? Will airfares go up as a result?

Gradek: “Canadians have been enjoying a recent boon in low airfares with the intensity of competition between Flair and Lynx. Air Canada and WestJet became more competitive with these ULCC fares, commencing the fall of 2023, resulting in a further lowering of ULCC fares to maintain their price edge in the marketplace. The end result was a deterioration of the financial state of both Flair and Lynx, resulting in Lynx’s shutdown in February. The recent pricing activity since Lynx’s demise has seen Flair’s pricing on key domestic services increased, along with those fares offered by Air Canada and WestJet. Airfares for customers looking for comparable airfares to those in place in recent months will be disappointed with these increases.”

Who do you see benefitting the most from Lynx’s shutdown?

Gradek: “There will always be interest in establishing discount carriers in Canada, especially when airfares are trending upwards, as they surely will with the demise of Lynx. The

higher the established carriers’ fares, the greater the opportunity for a discount carrier to attempt to take advantage of a lower cost structure to establish a Canadian beachhead with a ‘unique’ marketing initiative, hoping to capture either new demand or attract the competitions’ traffic. This scenario has repeated itself several times in recent years, all having succumbed to the behaviours of Canada’s established carriers. We will see this scenario repeat itself again and again until structural and regulatory change become reality.”

Travelweek: Why do you think it’s so hard for low-cost carriers (LCCs) and ultra-low-cost carriers (ULCCs) to succeed in Canada?

Gradek: “A couple of ideas come to mind as potential fixes to this ‘merry-go-round.’ Commercial licencing requirements need to be changed to ensure a sufficient amount of working capital to sustain operations. Current requirements are for 90 days of operation – this needs to be changed to a full year. And more frequent audits of cash positioning and financial performance need to be put in place for ULCCs. A major issue with ULCCs is their inability to cover their cost of operations, given their pricing strategies. There is a need to provide oversight on the fare levels put in place by ULCCs to ensure a ‘floor’ price, fare levels that maintain a compensatory level. Concurrently, there is a need to establish a fare ‘gap’ between ULCCs and established carriers, one that ensures the value of a ULCC fare and mitigates pricing action taken by established carriers reacting to ULCC fares. One will surely complain of interference in commercial actions, but recent history does confirm the need to address the aggressive behaviour of Canada’s established carriers.”

Travelweek: If history has shown that budget carriers can’t succeed in Canada, does this mean that there’s simply no market for them here?

Gradek: “Going forward, and notwithstanding how Flair’s financial performance allows it to survive, the future of LCCs and ULCCs in Canada is bright. A key element of their future success is the acceptance that Canadian air transportation has evolved a user-pay structure rather than a publicly-funded one like those that exist in other ULCC markets outside of Canada. While US$19 and €12 airfares can exist in such publicly-funded markets, such cannot exist in Canada’s current structure.

“If the key to success as deemed by LCC and ULCC operators is their need to offer such fare levels, there is no hope for their success in Canada. Canadians have to accept a change in the funding structure of Canada’s aviation infrastructure (airports, air navigation, security services) to one funded by Canadian taxpayers. Are Canadians ready to accept such an additional tax burden? Does Canada’s aviation infrastructure sustain itself in a user-pay environment? These questions need to be asked and addressed sooner than later.”

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INTERVIEW: Shean Carmichael, Director of Operations at host agency ONVIGO, with no-fees and inclusive approach

By Kathryn Folliott

TORONTO — There’s a new host agency in town.

Geared to existing home-based agents as well as new-to-industry members, ONVIGO says it is committed to providing a barrier-free path for individuals seeking a fulfilling career in the travel industry, while also addressing the challenges faced by independent travel advisors (ITAs).

There are some familiar names at ONVIGO, including Shean Carmichael, Director of Host Agency Operations, who worked for many years at a major host agency. Joey Chau, ONVIGO’s Marketing Coordinator, has worked for American Express Travel, among others. Angela Bokma, ONVIGO’s Director of Marketing, worked at The Travel Corporation.

Meanwhile the Canadian owned and operated ONVIGO was founded by Chippy Jegathesan, who is the CEO of consolidator Voyzant Inc.

ONVIGO is all about personalized support and a strong commitment to inclusivity, says Carmichael. “At ONVIGO, we believe that there has never been a better time to join the travel industry,” he said. “We are passionate about supporting travel advisors every step of the way, whether they are just starting out or looking to take their business to the next level. Our personalized approach ensures that each agent receives the assistance they need to achieve their goals.”

ONVIGO’s key tenets include:

• A no-fees approach: “ONVIGO is focused on creating a barrier free path for everyone who wants the opportunity to find a rewarding career in travel. With dedicated

support, training, tools and technology, lucrative commission structure and our NO FEES approach, ONVIGO puts the Independent Travel Advisor FIRST.

• Invoicing help: “At ONVIGO, we take care of the invoicing process on behalf of our agents, allowing them to focus on what they do best: creating unforgettable travel experiences for their clients.”

• Chasing down commissions: “Chasing commission payments can be frustrating task for travel professionals. ONVIGO takes this burden off their shoulders by proactively chasing commissions on their behalf, ensuring that they receive the payments they deserve in a timely manner.”

• Technology: “We are dedicated to staying ahead of the curve when it comes to technology. ONVIGO provides travel advisors with access to cutting-edge tools and automation.”

Q&A WITH SHEAN CARMICHAEL

Travelweek connected with Carmichael for an interview, to find out more about ONVIGO.

Travelweek: There’s been so much growth in the home-based sector in Canada, even during the pandemic when record numbers of new-to-industry people expressed interest in becoming a travel agent. Is ONVIGO looking to capitalize on this growth and demand, and what goals does the company have for its first year?

Carmichael: “It’s indeed an exciting time for the travel industry and ONVIGO is the brainchild of Chippy Jegathesan, CEO of Voyzant Inc., one of Canada’s leading travel consolidators. Every host agency has something unique to offer, Onvigo is no different. We want to empower those individuals who have always wanted the chance to get into the travel industry, without having the expense associated with starting up.

“Most host agencies have start-up fees, putting the ITA in a position of having to sell to recoup their investment. ONVIGO aims to put the ITA first.

“ONVIGO is strategically positioned to capitalize on the burgeoning growth and demand within the homebased travel sector. Our unique approach, characterized by a no-barriers, no-fees philosophy, is tailored to cater to the surge of new-to-industry individuals expressing interest in becoming travel agents. We see this as an opportunity to empower aspiring travel advisors by providing them with the support, training, and cutting-edge technology necessary to thrive in this dynamic industry.

SHEAN CARMICHAEL, DIRECTOR, HOST AGENCY OPERATIONS, ONVIGO

“As for our goals, our primary focus is to establish ONVIGO as a leading host agency that not only meets but exceeds the expectations of our valued travel advisors. We aim to foster a vibrant community, actively contribute to the industry's growth, and create a platform where diversity, inclusivity, and personalized support are at the forefront of our operations.

“The host agency is not just a business expansion; it represents a natural evolution in Chippy’s strategic vision for the travel industry. Chippy envisions the future of travel resting in the hands of knowledgeable advisors who can book the world for their clients.

“We’re excited about the journey ahead and the positive impact we believe ONVIGO will have on the Canadian travel advisory landscape.”

Travelweek: Will ONVIGO be working with existing homebased agents, or new-to-industry professionals, or both?

Carmichael: “Both. Our free 2-week training program is geared towards new to the industry participants. Our Experienced Agent Journey is asynchronous learning that an experienced ITA can complete in about 40 hours. These courses and modules are designed to show an experienced ITA how to use ONVIGO’s leading edge technology and systems to sell to their book of business.”

Travelweek: There’s no shortage of competition when it comes to host agencies in Canada. What gap is ONVIGO looking to fill?

Carmichael: “It’s true; the Canadian travel industry is dynamic and competitive. At ONVIGO, our primary focus is on breaking down barriers and creating an inclusive platform that empowers travel advisors across all backgrounds and experience levels. Our unique no-barriers, no-fees approach is designed to provide an accessible path for individuals seeking a rewarding career in travel. We believe in the potential of every aspiring travel advisor and want to ensure that they have the support, training, and technology needed to succeed.

“Additionally, we understand the challenges faced by travel consultants, from managing invoices to chasing commissions. ONVIGO aims to fill the gap by alleviating these burdens, allowing our advisors to concentrate on what they do best – creating unforgettable travel experiences for their clients.

“Not every host agency is right for every type of agent. ONVIGO is designed to support ITAs in a more personalized way. We also attract people from all walks of life. Canada is a very diverse nation with many cultures represented. ONVIGO's ITAs are a beautiful mosaic of those cultures who are looking to provide support for travellers representing similar backgrounds and cultures where they can get support from an ITA who speaks the same language they do and can advise based on a deeper understanding of those cultural needs.

“We aim to fill the gap by providing a comprehensive and empowering environment for travel advisors to thrive.”

Travelweek: One of ONVIGO’s brand identifiers is its commitment to inclusivity. Has there been feedback that this is something lacking in the host agency sector currently?

Carmichael: “Indeed, one of ONVIGO’s core brand identifiers is our unwavering commitment to inclusivity. While the travel industry is diverse and dynamic, feedback we’ve collected has indicated that there is room for improvement in terms of inclusivity within host agencies.

“Through our interactions and market research, we have noted that some individuals, especially those new to the industry, face barriers and challenges in finding a supportive and inclusive community that values diversity. ONVIGO was conceived with the intention of addressing this gap by providing an environment where travel professionals from all backgrounds feel welcome, supported, and empowered.

“Our unique no-barriers, no-fees approach is a testament to our commitment to breaking down obstacles that may hinder aspiring travel advisors. We aim to create a community that celebrates the diversity of our industry and ensures that everyone, regardless of their background or level of experience, has an equal opportunity to thrive.

“The same can be said with regards to the shift in representation in advertising. Think back just 3-4 years ago and most of the ‘travellers’ represented were a narrow cross-section of the population and not a true representation of who Canadians truly are. The same could be said of many of the ITAs across Canada. As the demographics of Canada has changed over the last decade, the people providing travel services should reflect the kind of travellers looking for support. ONVIGO simply wants to ensure that everyone can be successful selling travel to the Canadian public.”

More information about ONVIGO is at www.onvigo.com.

HOTELS

Marriott International in the Caribbean and Latin America has signed Marriott Miches Beach, An All-Inclusive Resort to its All-Inclusive by Marriott Bonvoy portfolio. The resort, currently operating as the Sunrise Miches Beach Resort in the Dominican Republic, will undergo a conversion process starting in Q4 of 2024. It is scheduled to open its doors under the Marriott Hotels brand in Q1 of 2025. Located within 60 minutes of Punta Cana International Airport, the resort offers 498 rooms, with select accommodations offering private swimup pools. Following the conversion, it will also offer a spa, three pools with poolside bars, six restaurants, a jacuzzi lounge, stylish bars, indoor meeting space, a discotheque and a fully-equipped gym.

Marriott Hotels has made its grand debut in Santo Domingo, Dominican Republic. Located in the city’s financial and entertainment center, Santo Domingo Marriott Hotel Piantini offers 207 guestrooms and suites, an all-day dining restaurant, a lobby bar and the M Club, an executive club lounge featuring complimentary breakfast, all-day refreshments and evening cocktails. Other highlights include the city’s largest ballroom with nearly 10,000 square feet of flexible meeting space and five breakout rooms, a rooftop pool on the 21st floor, and a fitness centre featuring the latest cardio equipment. Room rates start at US$204 plus tax.

DESTINATIONS

The Cayman Islands continues its steady climb back to 2019's arrival levels and market share, reporting another year of record-breaking arrivals in 2023. Last year saw the destination's best Q1 and best-ever March on record for Canadian visitation. 2023 visits from Canada were 44% higher than those from January to December 2022, and for the first time in a year, more than 4,000 Canadian visitors were welcomed in three months (February, March and December). Plus, three of the best 10 performing months for Canadian visitation in recorded history occurred in 2023. This increase in Canadian arrivals has led to an increase in airlift to five nonstop flights a week to Grand Cayman, thanks to augmented summer schedules. Both Air Canada and WestJet will be increasing the number of nonstop flights from Toronto to Grand Cayman to a combined seven a week from March to April 2024, and up to 5x/week through the summer.

(3,002,823) and even surpassing 2019 figures by 8.3%. Last year proved to be the best year of all time for Malta's tourism industry, including the number of inbound tourists, guest nights spent in Malta, and tourist expenditure. The increase from the U.S. and Canadian markets showed extraordinary growth, with 55,096 visitors from the U.S. (+34.6% over 2022) and 20,820 from Canada (+36.3% over 2022). Cruising played a key role; in Q4 2023, there were 82 cruise liner calls compared to 21 in the same period the previous year.

CRUISE

Malta is celebrating a record year in 2023 in terms of inbound tourism, exceeding the 3 million mark

Travellers can now WFH, or ‘Work From Helm’ with a month aboard Virgin Voyages’ Scarlet Lady as it sails the Mediterranean Sea. The Scarlet Summer Pass includes four back-toback voyages and starts at US$9,990, representing a savings of up to 30% compared to four independent voyages. The package includes a Central Sea Terrace cabin, premium Wi-Fi, laundry service, daily coffee credit, and much more.

ACV launches new tour packages to Australia

MONTREAL — Air Canada Vacations has launched brand new Australia tour packages, with year-round tours available to top destinations including Sydney and Brisbane.

Direct daily flights depart from Vancouver, plus travellers can also take advantage of connecting flights from over 60 Canadian airports in Air Canada’s network.

For now ACV’s Australia tours program offers six year-round packages in Sydney and Brisbane, with additional offerings planned for Melbourne, Adelaide and Kangaroo Island.

Featuring a variety of hand-picked durations and activities, Air Canada Vacations’ fully guided and self-guided tours in Australia are curated to cater to most travel styles, featuring 4-star accommodations located in key areas, and domestic flights between cities (where applicable).

Tours featured in the program include:

• Ocean to Hinterland, 11 days/9

nights: This trip combines a 4-day guided / 5-day self-guided tour, exploring the city and rainforest on a journey through New South Wales. Visit a koala sanctuary, take a river cruise, discover the marine life of Tangalooma and stroll through the rainforest at Lamington National Park in Queensland.

• Heritage and Grand Pacific, 11 days/9 nights: A tour through Sydney and the Blue Mountains is just one highlight, plus Canberra and Jervis Bay on a 4-day guided / 5-day self-guided driving tour of the South Coast of Australia.

• Mountains, Beach and Wine, 12 days/10 nights: Cruise Sydney Harbour, relax by the beach, and drive off through the Blue Mountains and Hunter Valley, visiting vineyards along the way with this 3-day guided / 7-day self-guided tour.

• East Coast Beaches and Bays, 14 days/12 nights: This 3-day guided / 9-day self-guided tour offers flexibility to travel by car. Highlights include Sydney and its famed Opera House and Harbour Bridge, plus Port Stephens, Port Macquarie, Byron Bay, the Gold Coast and Brisbane.

• Highlights of Australia, 14 days/12 nights: The iconic cities of Sydney, Cairns and Brisbane feature

prominently in this fully guided tour. Explore the Great Barrier Reef, the Botanic Garden of Mount Tomah and a wealth of other natural wonders.

Also coming soon, ACV will offer Icons of Australia, a 17 day / 15 night trip, fully guided, to Brisbane, Cairns, Uluru and Sydney.

Air Canada matches WestJet with increased checked bag fees

MONTREAL — Air Canada has raised the cost of its first checked-bag fee for economy passengers.

Following a similar move by WestJet last month, reports CBC News, Air Canada will now charge between $35 and $42 for the first checked bag for basic and standard economy fares in North America, the Caribbean and Central America, for travel booked after Feb. 27.

WestJet also now charges between $35 and $42 for the first checked bag for economy fares booked after Feb. 14.

Peter Fitzpatrick, Air Canada

spokesperson, told CBC News that the airline raised its bag fees “to remain competitive.”

CBC News also reached out to both Air Canada and WestJet to ask whether passengers can expect to pay a fee for carry-on bags, too, which are currently free. Representatives from both airlines simply said they have made no current changes to their policy of one free overhead bag.

Title sponsors announced for 24th annual YellowBird Charity Golf Classic

OAKVILLE, ON — Air Canada and Air Canada Vacations have been announced as the title sponsors of this year’s YellowBird Charity Golf Classic.

The always popular annual charity golf tournament will take place on May 17, 2024 at Glen Abbey Golf Club in Oakville, ON, with an 8:00 a.m. shotgun start. Now in its 24th year, the event will be raising funds in support of those impacted by the ongoing conflict in Ukraine, as well as those fighting poverty in tourist destinations.

Said Cassandra Jackson, President

of Reps4Rent, the event’s designated planner: “We are very excited to be able to be a part of the planning for the YellowBird Tournament again this year. With last year’s tournament being a tremendous success, we’re looking to raise even more this year and are ecstatic that Air Canada and Air Canada Vacations will be our joint title sponsors.”

Lisa Pierce, Vice President, Air Canada Global Sales & Air Canada Vacations, added: “This is an event that we are very excited to sponsor as our shared values perfectly align with The YellowBird Foundation in helping children and fighting poverty. This, too, is the focus of Air Canada’s own community programs on improving the lives of ill and disadvantaged children in the communities in which we work and live, so we applaud The YellowBird Foundation’s determination in their support and are looking forward to having a joint sponsorship with Air Canada Vacations this year to help with this important work.”

Speaking for Air Canada Vacations,

Vice President Nino Montagnese said: “Supporting our communities both here and abroad remains a priority for Air Canada Vacations, and we are proud to partner with The YellowBird Foundation to advance their mission of helping to improve the lives of those living in disadvantaged communities in tourist destinations across the globe. As guests in these countries, we have an obligation to give back and share our commitment to global citizenship.”

In addition to the tournament, this year’s event will include a sit-down lunch, an online auction, an in-person 50/50 draw as well as a gift basket raffle. Those unable to attend the tournament are encouraged to donate a raffle prize/gift basket or auction items, or make a donation to support the cause.

Go to https://trellis.org/yellowbird-charity-golf-tournament-2024.

For more information contact Reps4Rent at yellowbird@reps4rent.com

WE ARE PROUD TO PARTNER WITH THE

IRELAND

Enjoy the fun and energy of St.Patrick’s Day yearround in beautiful and welcoming Ireland

Clients can ‘Go for the Green’ in Ireland with CIE Tours

CIE Tours, the leading tour operator for vacations to Ireland and Britain, has a limited time offer for travellers who want to explore the rich history, culture and scenery of Ireland in 2024.

Travellers who book one of more than a dozen eligible guided tours with airfare can get 50% off the second airfare for their travel companion.

The promotion is valid for new bookings made between March 1 - 22, 2024, for travel May 1 - Dec. 31, 2024.

Eligible tours range from five to 14 days and feature some of CIE Tours’ fan-favourites, including …

• Taste of Ireland: Guests will experience the optimal introduction to the Emerald Isle on this tour highlighting Ireland’s most iconic sites as well as hidden gems. The itinerary includes everything from a visit to the 800-year-old Dublin Castle, marvelling at the Cliffs of Moher, the chance to kiss the legendary Blarney Stone in Blarney Castle, and more CIE Tours exclusive experiences. Choose the five-day itinerary, or experience even more on the six- or seven-day tour.

• Irish Heritage: Take in the classic sights, plus Waterford Crystal, the National Stud in Kildare, Experience Glasnevin, and the enchanting monastic ruins at Glendalough. Luxuriate overnight at Dromoland Castle on the 8-day tour.

• Irish Odyssey: Travellers explore Ireland’s rich history and breathtaking scenery on this 12-day tour, visiting each edge of the country. Journeying from Dublin and wrapping the perimeter of the island to Kingscourt, visitors will experience everything from a stroll through Cork City and the English market where vendors have sold local and artisanal foods since 1788, to venturing through historic Belfast and gazing at grand government buildings and the peace wall.

To take advantage of the offer, travel advisors and travellers must book by phone at 1-800-243-8687 or via online chat at cietours.com and mention promo code BOGOHO24.

The ‘Go for the Green’ promotion is valid for travel to Dublin, Shannon, Edinburgh, and London from select Canadian gateways and available on select departures May 1 - Dec. 31, 2024.

Travellers will find additional value in CIE Tours’ AllIn Inclusive Advantage, where everything on the itinerary and most meals come included in the up-front price. There are no hidden charges, add-ons, or fees for excursions on itineraries, leaving more money in guests’ pockets.

For more information on terms and conditions, as well as the full list of tours included in the promotion, see CIETours.com/go-green.

Global investment firm acquires stake in AmaWaterways

NEW YORK — Global investment firm L Catterton has entered into a definitive agreement to acquire a significant stake in AmaWaterways from a consortium of investors led by Certares.

According to reports, the Connecticut-based L Catterton has some US$34 billion in assets. A statement announcing the move says L Catterton has joined AmaWaterways’ founders Rudi Schreiner, Kristin Karst, and the Murphy family, all of whom remain committed to supporting AmaWaterways’ long-term growth and innovation in the river cruising industry and will continue to have meaningful ownership.

“This is an exciting new chapter for AmaWaterways,” said Rudi Schreiner, co-founder and CEO of AmaWaterways. “L Catterton brings unique insight into today's customers, as well as exciting ideas on how we can work together to capitalize on a number of growth opportunities across our business. They share our passion for innovation and an unwavering

People

commitment to creating unparalleled guest experiences. We look forward to working with them to continuously expand and enhance our river cruise portfolio for our customers.”

Marc Magliacano, co-Managing Partner of L Catterton's Flagship Fund, added: “As consumers' desire for unforgettable luxury travel experiences continues to grow, we understand the importance of creating highly curated and memorable opportunities for guests to see the world. We look forward to leveraging our global network and deep expertise across travel to identify new growth opportunities and thoughtful expansion initiatives, while empowering the innovative and pioneering

Costa Cruises strengthens sales team in North America

After leading Costa Cruises’ sales team in North America for more than 40 years, Ruben Perez, veteran of the Costa brand in the U.S., will leave his role as general manager, Costa Cruises North America. In a move that took effect March 1, the North America market will be served through a new sales organization led by Erik Jaramillo, who was promoted to Head of Sales, Costa North America. In this role, Jaramillo will oversee strategic and national accounts, charter and incentives, and field sales, reporting to Dario Rustico, general manager, North & South America.

The Costa North America sales department will be reinforced with the introduction of Yeniss Palacio, Priscilla Reyes and Becky Tate, who join Costa Cruises in the role of BDMs, reporting to Jaramillo. Reyes will be responsible for the West Coast and Canada.

spirit that has driven AmaWaterways' success over the last two decades.”

WestJet marks 10 years of flying to Europe with restart of Toronto-Dublin service

TORONTO — WestJet is celebrating a decade of Europe service with the resumption of flights between Toronto and Dublin.

WestJet flight WS34 from Toronto to Dublin touched down earlier this month, with daily seasonal service running throughout the summer.

This summer also marks the 10year anniversary of WestJet’s entry into Europe, commemorating the airline’s inaugural transatlantic flight between St. John’s and Dublin in 2014.

“Service between Toronto and Dublin continues to be an important part of WestJet’s story, and we celebrate a decade of service that has strengthened ties between our two countries,” said John Weatherill, WestJet Group Executive Vice-President and Chief Commercial Officer. “The return of daily seasonal service between Toronto and Dublin gives Canadians the opportunity to immerse themselves in the diverse landscapes, rich culture

and warm hospitality of Ireland with the convenience and affordability WestJet is known for.”

Toronto-Dublin service runs daily from March 1 to Oct. 13, departing 10:45 p.m. and arriving at 10:55 a.m. Dublin-Toronto runs daily from March 2 to Oct. 14, departing 12:15 p.m. and arriving at 3:00 p.m. All times are local.

WestJet is also reconnecting three major eastern Canadian cities to key European destinations this summer, with additional previously announced service offerings:

• Halifax-Dublin: 4x/weekly, June 19Oct. 13, departing 10:30 p.m., arriving 7:55 a.m

• Dublin-Halifax: 4x/weekly, June 20Oct. 14, departing 9:30 a.m., arriving 11:38 a.m.

• Halifax-Edinburgh: 3/weekly, June 20-Oct. 12, departing

10:40 p.m., arriving 8:15 a.m.

• Edinburgh-Halifax: 3x/weekly, June 21-Oct. 13, departing 9:35 a.m., arriving 11:41 a.m.

• Halifax-London (Gatwick): 4x/weekly, April 28-Oct. 25, departing 11:00 p.m., arriving 9:00 a.m.

• London (Gatwick)-Halifax: 4x/weekly, April 29-Oct. 26, departing 11:00 a.m., arriving 1:46 p.m.

• Toronto-Edinburgh: Daily, May 14Oct. 12, departing 10:10 p.m., arriving 10:00 a.m.

• Edinburgh-Toronto: Daily, May 15Oct. 13, departing 11:20 .m., arriving 1:54 p.m.

• St. John’s-London (Gatwick): 3x/ weekly, May 1-Oct. 25, departing 12:15 a.m., arriving 9:00 a.m.

• London (Gatwick)-St. John’s: 3x/

weekly, May 1-Oct. 25, departing 11:00 a.m., arriving 1:10 p.m.

For more information about WestJet’s summer schedule, go to www. westjet.com.

WestJet’s

Spencer

Sorensen to depart company

CALGARY — WestJet has announced the departure of Spencer Sorensen, Manager of Agency Sales, effective March 8, 2024.

After spending six years with the airline, Sorensen has decided to pursue a new career opportunity outside of WestJet. WestJet will start recruiting to fill his role shortly.

“In his six years with us, Spencer

THE JTB WILL MAKE WEEKLY DRAWS THROUGHOUT THE MONTH OF MARCH People

was a supportive and dedicated leader who contributed significantly to many transformational initiatives,” said Amanda Ierfino, Director, Sales. “He will be greatly missed by all of us at WestJet.”

Sorensen added: “I have been very fortunate to work alongside fantastic colleagues and travel trade partners during my time at WestJet and want to thank each and every one of you. WestJet’s trade partners are in good hands and will be well taken care of by the passionate and extremely hardworking Agency Sales team.”

Jamaica launches trivia contest for Canadian travel advisors

TORONTO — The Jamaica Tourist Board (JTB) is giving one lucky

PONANT welcomes new CEO, Americas

PONANT has appointed Samuel Chamberlain as its new Chief Executive Officer, Americas, effective April 1, 2024. Taking over the reins from Navin Sawhney, Chamberlain most recently served as Vice President, Business Development for Marc-Henry Cruise Holdings, Joint Owner and Operator of Four Season Yachts. His experience also extends into the private aviation sector with Wheels Up, and luxury hospitality with Hilton and Waldorf Astoria.

Sawhney will be staying on at PONANT in a Strategic Advisor capacity to provide continued support for the Executive Leadership team.

Canadian travel advisor a free trip to the sun-soaked island.

Launched on the heels of the Bob Marley ‘One Love’ biopic, the ‘Kingston: Roots, Rock and Reggae’-themed trivia contest is designed to test advisors’ knowledge of Jamaica’s capital city and iconic music history for a chance to win a trip for two to Kingston.

The grand prize winner will receive a three-night stay at the newly renovated Courtleigh Hotel and Suites, two passes on the new Kingston City Guided Tour, VIP departure service with Club Kingston, and return air tickets from Toronto to Kingston provided by Flair Airlines.

The JTB team will also be conducting weekly draws throughout the month of March for destination-inspired swag such as One Love toques and Jamaica-branded tote bags.

The trivia contest runs until March 31, 2024 and is open exclusive to Canadian travel advisors. Advisors can enter at visitjamaica.com/canada/ contest. The grand prize winner will be announced on April 10.

TTC Tour Brands adds Brendan Vacations to its travel advisor portal

TORONTO — Celtic travel specialist Brendan Vacations is now accessible via TTC Tour Brands’ Travel Advisor Portal (TAP).

Advisors can now book all guided

BAMBOO RAFTING IN JAMAICA

itineraries across the TTC Tour Brands portfolio using one portal, including Trafalgar, Contiki, Costsaver, Insight Vacations, Luxury Gold and now also Brendan Vacations.

“With spring nearly in the air and St. Patrick’s Day celebrations top of mind, the Celtic selling season is in full bloom which is why we’re delighted to let our travel partners know they may conveniently access Brendan’s guided itineraries through the TAP portal,” said Guy Young, Chief Engagement Officer at TTC Tour Brands. “Our number one priority for advisors is ensuring all the tools and support are easily accessible to make working with TTC Tour Brands as seamless and effective as possible.”

Advisors can use TAP to book itineraries with flights and insurance, pre- and post-nights, pre-paid gratuities and discounts for each client’s booking.

“Advisors can also access downloadable itineraries and invoices, make additional payments, find transfer details and complete a client’s registration on their behalf all on the same portal. TAP also offers advisors easy access to their local TTC Tour Brands Sales Manager and the most up-to-date deals for each brand.

Advisors looking to brush up on their skills and brand knowledge can also access TTC Tour Brands’ new Masterclass through the advisor portal.

Travel advisors can now access Brendan Vacations’ guided itineraries for booking on TAP by visiting: https:// agents.ttc.com/login

Globus family of brands launches its biggest promotion of the year

TORONTO — Globus family of brands has launched its biggest promotion of 2024.

The ‘Dream Big Sales Event!’ features the most vacations and highest

discounts of the year – including air credits. These special Globus and Avalon Waterways offers will last through April. Those who make new bookings early, in March, can also earn an extra $100 per booking with the ‘March Madness’ bonus incentive.

“The ‘Dream Big Sales Event’ offers savings of nearly 25% on select 2024 Globus Europe and North America tours, including a $300 air credit,” said Camile Olivere, chief sales officer for the Globus family of brands. “But that’s not all. We’re also offering them the chance to save $700 plus enjoy FREE Air on select Avalon Europe river cruises.”

With the event, travel advisors and clients can take advantage of the year’s highest discounts on the most products, including over 140,000 guaranteed departures, while at the

COUNTY CORK, IRELAND

same time enjoying no single supplement savings on select Cosmos tours and Avalon cruises.

In addition, past Globus family of brands’ guests can save up to $250 more when they apply their Welcome Back Credit to their booking.

Agents can earn $100 bonus rewards on Australia, NZ bookings with Goway

TORONTO — Goway has a new incentive for travel advisors.

Until April 30, 2024, agents can earn $100 bonus rewards on their GowayPro Visa rewards card when they book a trip to Australia or New Zealand with Goway.

Anthony Saba, VP South Pacific at Goway, notes that this is on top of regular rewards. Travellers can also save up to $250 per person on select trips to Australia and New Zealand with Goway.

“At Goway, we’re proud to be the No. 1 to Downunder,” says Saba. “We feature more travel products to Australia and New Zealand than other companies, have more customizable

People

ways to explore them, and have a team of Destination Specialists who have lived, worked, and travelled extensively in these regions.

He adds that Goway offers 24-hour turnarounds on quotes to the South Pacific and has offices in Australia and New Zealand that offer 24/7 support to travellers. “No one knows Australia and New Zealand better than Goway,” says Saba.

TravelBrands Encore Cruises has agent rates for Icon of the Seas

TORONTO — TravelBrands Encore Cruises is offering exclusive rates for travel agents and friends and family on Royal Caribbean’s Icon of the Seas.

New bookings will also receive a $50 bonus onboard credit per stateroom.

Says TravelBrands Encore Cruises: “With these exclusive offers, plus additional savings of up to $9,778 per stateroom, now is the perfect time to secure your space on this extraordinary ship and extend the invitation to your friends and family, ensuring you’re among the first to experience

Explora Journeys’ Michael Ungerer to depart company

After serving as CEO for nearly five years, Explora Journeys’ Michael Ungerer has decided to leave for personal reasons. He will remain as advisor for the brand through to the end of August 2024. During his tenure, Ungerer played a key role in establishing the new luxury lifestyle brand, Explora Journeys, and successfully helped launched its first ship, EXPLORA I. Pierfrancesco Vago, Executive Chairman Cruise Division of parent company MSC Group will assume his responsibilities as CEO for the time being.

the magic of this unparalleled adventure at sea.”

Agents are asked to book by March 31, 2024. To make qualifying bookings or learn more about the offer, visit www.travelbrandsaccess.com.

Earn extra cash withCollette throughout March

MISSISSAUGA — Collette is gifting travel advisors with extra cash throughout the month of March.

Advisors will earn an additional $100 in bonus cash for each booking they make in March 2024. Any booking made for tours departing through March 31, 2025 qualifies for the cash bonus. There is no limit to how much extra cash advisors can earn with this offer. The cash will be paid out in April 2024, regardless if travellers cancel their bookings.

In addition, advisors can earn up to an additional $200 with Collette’s Advanced Commission Program and it applies to all five of the company’s travel styles.

“We value travel advisors and want to see them succeed. This offer is one more way for us to show them our appreciation when they provide their customers with their expertise in planning a dream vacation,” said Jaclyn Leibl-Cote.

A booking is defined as a minimum of two full-paying passengers in a double room or a single passenger in a single room. In order to qualify for the $100 booking bonus, bookings must be active and under deposit at time of calculation. The offer is not applicable on group bookings or existing bookings.

Advanced commission payments are valid on new retail bookings only and are not applicable for group bookings. The advanced commission payment will be made the month following deposit. The commission

advancement amount will be deducted from remaining commissions due following travel.

For reservations, advisors can contact Collette directly or their local business development manager.

Serenity at Coconut Bay launches Double Bonus Offer for Canadian travel agents

EAU PIQUANT, SAINT LUCIA — Travel agents can earn more cash with a new limited-time offer from Serenity at Coconut Bay in Saint Lucia.

The Double Bonus Offer allows agents to earn up to US$300 for direct bookings, in addition to receiving 15% commission.

The offer is valid for seven-night stays booked through March 29, 2024, with travel dates through Dec. 31, 2024. Through the program, travel agents can easily register bookings and earn rewards without managing points; they simply join the program and register new bookings at www. SerenityRewards.com.

Agents can also extend significant savings to their clients, with up to 65% off the resort’s unlimited all-inclusive

rates starting at US$1,120 per room, per night. This includes private transfers from Hewanorra International Airport, private in-suite check-in, nightly turndown service, unlimited reservation-free à la carte dining, wine and premium spirits, and more.

Serenity at Coconut Bay features 36 expansive Plunge Pool Butler Suites, with expert butlers catering to every wish, from couples’ massages and aromatherapy baths, to moonlit dinners on private pool decks. Other resort highlights include in-suite dining, reservation-free gourmet dining, in-suite bars and the Sapphire Wedding Package, which offers intimate elopements or vow renewals on a catamaran.

For more information go to serenityatcoconutbay.com or call 1-877252-0304 or email serenity@cbayna.com.

Amex GBT launches new AI initiative, appoints special task force

NEW YORK — American Express Global Business Travel has launched a new artificial intelligence (AI) initiative that the company says will increase focus

on existing AI projects, and drive purposeful innovation and greater efficiencies for clients and the corporate travel management ecosystem.

Amex GBT says it will harness AI technologies across four key areas – traveller care, finance, engineering and enabling a modern workplace. A new task force will be conducting assessments with legal, privacy, compliance, procurement and cybersecurity in order to advise on any new risks introduced by AI.

“Artificial intelligence will supercharge our colleagues and bridge a path to automation previously limited by the language-data barrier. Scaling AI for Amex GBT will unlock efficiencies and inspire product innovation to elevate user experiences for our colleagues, our clients and their travellers,” says Marilyn Markham, Amex GBT’s VP of engineering and AI strategy.

The company actively uses proprietary AI across its portfolio of services. In 2020, Amex GBT acquired AI start-up 30SecondsToFly, which has been used to develop natural language processing in the company’s chat and email channels, while the company’s 2021 acquisition of Egencia from Expedia Group brought additional AI and data science expertise and enterprise capabilities.

“We are building a secure environment, applying robust testing, and partnering with the leaders of the AI revolution, so our employees and customers can feel confident that we are progressing responsibly,” said Amex GBT’s Chief Innovation and Technology Officer, David Thompson.

SCALING ARTIFICIAL INTELLIGENCE FOR AMEX GBT WILL INSPIRE INNOVATION

AMEX GBT VPS JAKE HAUTLY, ERICA TREVINO AND MARILYN MARKHAM

Air Canada Vacations celebrates one year anniversary of ACV@Home Program

MONTREAL — Air Canada Vacations’ ACV@Home Program has turned one, a milestone that underscores its rapid success and ongoing support of independent travel advisors.

Launched just one year ago, ACV@ Home has quickly become a mainstay for independent advisors across Canada, giving them access to tools, training and community engagement opportunities.

Said Erminia Nigro, General Manager of Sales for Ontario and Atlantic Canada at Air Canada Vacations: “The rapid growth and positive impact on independent travel advisors emphasizes the effectiveness of our commitment to innovation and support. The dedication and resilience displayed by our advisors has exceeded expectations, making ACV@Home a true

example of success in the ever-evolving travel industry.”

To celebrate the milestone anniversary, Air Canada Vacations its second annual Simply the Best Awards on March 5 to recognize the contributions and achievements of independent travel advisors within the ACV@ Home Program. The virtual event was attended by nearly 300 advisors who participated in games and won prizes while learning about what’s to come for the ACV@Home community. Awards were also handed out to agents across several host agencies.

In addition to the awards ceremony, the company has unveiled Phase 2.0 of the ACV Masterclass featuring Passport to Benefits, an exclusive program designed to provide independent travel advisors with even more tools and resources to grow their businesses.

Moreover, Air Canada Vacations also announced the addition of Tina Kensett to the team and the promotion of Krista Rothfuchs to Independent Advisors Manager, further providing support for the ACV@Home community.

Looking ahead, Air Canada Vacations is gearing up for the launch of on-the-road initiatives across Canada,

Falvo joins Exodus Adventure Travels as BDM

Exodus Adventure Travels has named Rino Falvo as its Business Development Manager for the North American Western Region. Falvo comes to Exodus with more than 20 years of travel industry experience. He began his career as a tour leader and has since explored over 40 countries. He was subsequently promoted to additional roles in service and training, and later served as a BDM with a Canada-based adventure company. He’s also a talented nature photographer, with one of his photos recently featured in Canadian Geographic.

plus the introduction of three new Niche@Home accounts to its portfolio, including Transat@Home, Fareconnect and GOTravel, alongside founding members TravelOnly, TTAND, FCI, Nexion, Centre Holidays and Trevello.

KM Malta Airlines and Air France sign codeshare agreement

VALETTA — KM Malta Airlines has signed a unilateral codeshare agreement with Air France.

Under the agreement, Air France will place its code on KM Malta Airlines’ 10x/weekly flights between Malta and Paris Charles de Gaulle Airport (CDG), 9x/weekly flights between Malta and Paris Orly Airport (ORY), and 5x/weekly flights between Malta and Lyon (LYS).

By leveraging KM Malta Airlines’ route network, Air France will be able to offer convenient connections to/ from various destinations both in Europe and its intercontinental network.

In his new role, Falvo will cultivate existing relationships with Exodus Adventure Travels’ agency partners and manage the growing number of accounts with travel advisors. Falvo can be reached at Rino.falvo@exodustravels.com.

Passengers flying with KM Malta Airlines can now book flights beyond Paris to domestic and European destinations served by Air France, giving them a wider range of travel options and greater flexibility.

Customers of both airlines can enjoy a smoother travel experience, checking in at their departure airport and collecting their check-through baggage at their destination.

The news comes on the heels of a similar announcement in early February about KM Malta Airlines’ new bi-lateral codeshare agreement with Lufthansa Group (comprising Lufthansa, Austrian Airlines, Brussels Airlines and Swiss), effective March 31, 2024. The agreement will allow customers of each airline to book a single ticket across multiple flights involving KM, LH, LX, OS and SN.

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