CRITERIA FOR THAILAND'S COMMUNITY-BASED TOURISM DEVELOPMENT by DASTA

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

Criteria for Thailand’s Community-Based Tourism Development

Foreword

Foreword Community-based tourism development is an important base in developing Thailand’s tourism to be strong and sustainable, because the country’s tourism still has to depend on vaious community resources in propelling the economy, as evidenced from the 2nd National Tourism Development Plan under the vision of “Thailand is a leading quality tourism destination of the world which grows equitably on the basis of Thainess so as to promote economic and social development and sustainably distribute income to people in all sectors” including the linkage of mainstream tourism wih community-based tourism to create income distribution in every sector. Preparation of readiness for community residents to have guidelines in managing community-based tourism from existing authentic resources and with pride in authenticity of their own community, leading to economic values created for the community, is thus essentially important. Therefore, this edition of Criteria for Thailand’s Community-Based Tourism Development has been created as the tool for community-based tourism development with unity, through the participatory process of development and design by all sectors, with Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA as the coordinating agency to create idea mobilization, analyses, intensive trials and improvemets, opening to opinions from network partners in each sector, comprising academics in tourism development, community development, representatives of communities, local administrations and experts in tourism marketing. The National Tourism Policy Committee which is the main mechanism supervising Thailand’s tourism development with the national tourism plan, reckons the importance of community-based tourism development, and focuses on pushing community-based tourism policy under the guidelines of development towards sustainability through this manual. The objective is for communities or agencies aspiring to develop community – based tourism to make use as a tool in development planning and measuring their development levels through participatory process which is essential for sustainability and a secure basis of Thailand’s tourism development.

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

Foreword

It is the hope of the National Tourism Policy Commiittee that this manual will be of great use to organizations in the public and private sectors in their community-based tourism development, and in particular to communities with clear development guidelines that yield concrete results in the future.

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

Table of contents

Table of contents Foreword Part 1: Introduction What is Community-Based Tourism? Principles of Community-Based Tourism Objectives of Criteria for Community-Based Tourism Development How to Tour for Community Benefits Criteria for Community-Based Tourism Development Objectives of Criteria for Community-Based Tourism Development Steps in Developing Criteria for Community-Based Tourism Development Frame of Critria for Community-Based Tourism Development Concept Part 2: Example of Criteria Application Example of Evaluation Example of score calculation Example of score result analysis Part 3: Criteria for Community-Based Tourism Development Explanations: Evaluation form on standards of communitybased tourism administration Definitions of terms used in application of standard criteria in community â&#x20AC;&#x201C; based tourism administration Aspect 1: Community-based tourism administration Aspect 2. Good economic, social and quality of life management Aspect 3. Conservation and promotion of community cultural heritages Aspect 4. Systematic and sustainable natural resources or environmental management Aspect 5. Quality of community-based tourism services Summarizing score results Presentation of score results in chart to be used in continuous development planning Consultants Rules for the updating of the standard Annex 1

4 8 10 10 11 11 12 12 13 14 18 22 27 28 30

38 66 74 80 94 110 115 116 118 119

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

Part 1: Introduction

Part 1

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

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Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

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What is Community-Based Tourism? Community-based tourism is an alternative form of tourism which is managed creatively and at high standard by the community, creating learning process and leading to sustainability of the environment, local culture and good quality of life of the community.

Principles of Community-Based Tourism Community-based tourism which depends on tourism as a tool in community development is based on the following principles: 1

Community-owned tours/activities

6 Mainternance of local Identities and cultures

Villagersâ&#x20AC;&#x2122;participationin setting directions and decision making

7 Awareness created among people of different cultures

3 Promotion of pride in themselves

8 Respect of different cultures and human dignity

Uplifing of quality of life

9 Fair returns for local people

Environmental sustainability

10 Distribution of revenue to public benefits in community

For a community to operate tourism in accordance with the principles, it is necessary to prepare readiness and empower the community in tourism management. At the same time, a campaign must be launched to make people in the society see the difference between community-based tourism and tourism in general, while stimulating them to reckon the importance of CBT and to become tourists interested in exchanges and learnings between hosts and visitors. Moreover, it enhances the awareness and understanding in the roles of local communities in the conservation of natural resources or as encouragement and support for continuity in conservation of nature or culture. Community-based tourism does not come as an answer to the question on what tourism benefits the community, but creating a new question as to what tourism can benefit community development creatively 10

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

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Objectives of Criteria for Community-Based Tourism Development Strengthening community potentials so that communities are able to link enefits from tourism Community can administer and link various benefits from tourism

Lifestyle and local culture are conserved with added values, making local development wellbalanced and sustainable Bringing additional revenue in the community and good, habitable environment Wellbeing and happiness of residents in local communities

How to Tour for Community BeneďŹ ts Each sector can take part in supporting tourism to be of more benefits to local community through the following methods:

Government sector

Promoting, coordinating and supporting to link opportunities and build up potential for community to benefit from tourism

Educational institution

Providing knowledge and searching for appropriate body of knowledge for tourism development with real benefits to the community

Tour Operators

Promoting tour services managed by local communities and seeking suitable tourist markets for tourism activities in the community

Media

Providing information to create public awareness for people to better understand alternative tourism beneficial to local communities

Tourists

Supporting tourism services managed by local communities and reaching true understanding of local culture to act appropriately at various destinations 11

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

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Criteria for Community-Based Tourism Development Criteria for Community-Based Tourism Development are important tools for planning, operating and evaluating outcome of community-based tourism development by DASTA communities, with constituents in 5 following aspects: Community-based tourism group is sustainably managed Community-based tourism conserves and promotes cultural heritages

Community-based tourism distributes benefits to local area, society and quality of life Management of natural resources or the environment is systematic and sustainable

Services and safety Criteria for Community-Based Tourism Development are standards to help evaluate the strength and weakness of community in each aspect, so that the community and the coaching unit can fill up and effectively build potentials.

Objectives of Criteria for Community-Based Tourism Development This edition of Criteria for Community-Based Toursm Development is an important tool in community-based tourism development. There are altogether 3 objectives in developing the criteria as follows: 1. as guidelines for sustainable community-based tourism development 2. as a tool to evaluate the level of sustainable community-based tourism development

3. as a tool in continuous development planning The application of the criteria has been for the benefit of community-based tourism development in model communities through the propulsion of community-based tourism groups in various designated areas. The long-term aim of community-based tourism development is for destinations to have standardized administrative system by community-based tourism groups to allow local communitiesâ&#x20AC;&#x2122; participation in destination management for utmost benefits of communities themselves. 12

Criteria for Thailand’s Community-Based Tourism Development

Part 1

Steps in Developing Criteria for Community-Based Tourism Development This edition of Criteria for Community-Based Tourism Development has been developed with participation of all sectors, government, private, academic and civic with the following process and steps of development:

2011

A study on Global Sustainable Tourism Criteria (GSTC) under the CSR-MAP Project was made at the cooperation among Community-Based Tourism Institute (CBTi), Thai Eco Tourism and Adventure Travel Association (TEATA), Green Leaf Foundation and European Center for Eco and Agro Tourism (ECEAT), to develop criteria for community-based tourism with the emphasis on CBT quality.

2012

Designated Areas for Sustainable Tourism Administration (Public Organization) or DASTA put the criteria on experimental application on community-based tourism development in designated areas.

2012

DASTA coordinated with various development partners to set up CBT Destination Certifying Working Party comprising government, private, academic and civic sectors to jointly improve and develop the criteria to be more suitable to Thailand’s community context.

2013

The Working Party developed the first improved criteria to be more clarified and easier to understand for communities in Thailand.

2014

DASTA put that improved criteria on experiment as development guidelines for 14 model communities in designated areas, with the process for community’s self-evaluation, and the use of evaluation result as the each community’s potential strengthening plan, with the Working Party monitoring and evaluating development outcomes.

2015

The Working Party collected recommendations from criteria application from communities and various sectors to make the second improved criteria for more clarity, covering the issues on sustainable development, so as to facilitate and make monitoring and evaluation more efficient.

2015

Various units brought the fully developed criteria to apply to their works in community-based tourism devevelopment. 13

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

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Frame of Critria for Community-Based Tourism Development Concept In developing criteria for community-based tourism development, DASTA has the main concept in integrating constituents of community development by mainly using tourism as the tool, with consideration of sustainability, well-being and happiness of people in communities. Therefore, criteria for community-based tourism development comprise of 5 main aspects, as stated here: 1. Community-based tourism group is sustainably managed 2. Community-based tourism distributes benefits to local area, society and quality of life 3. Community-based tourism conserves and promotes cultural heritages 4. Management of natural resources or the environment is systematic and sustainable 5. Services and safety Each aspect of the criteria has the concept to promote indefinite development in a cycle as planning, practitioning, evaluating, and developing, as shown in the following mind map:

Plan

Sustainable Management

Service quality and sefety Management

Act

Economic social, and quality of life

Sustainable Community-based Tourism

Cultural Management

Environmental Magagement

Check 14

Criteria for Thailand’s Community-Based Tourism Development

Part 1

Criteria for Community-Based Tourism Development in 5 aspects contain altogether 29 aims as follows: Aspect 1: Community-based tourism administration Aim 1.1 Efficient community-based tourism administration Aim 1.2 Efficient common agreement for community-based tourism administration Aim 1.3 Efficient do’s and don’t’s for tourists Aim 1.4

Efficient personnel development in community-based tourism administrative group

Aim 1.5 Efficient promotion of all sides’ participation Aim 1.6 Efficient participation of various network partners Aim 1.7 Efficient marketing and public relations of community-based tourism Aim 1.8 Efficient accounting-financial system Aim 1.9 Children and youth are focused in community-based tourism Aspect 2: Good economic, social and quality of life management Aim 2.1 Efficient allocation of revenue Aim 2.2 Efficient promotion of quality of life uplifting Aim 2.3 Quality community products to enhance opportunities for more tourism revenues Aim 2.4 Human rights in tourism is focused Aspect 3: Conservation and promotion of community cultural heritages Aim 3.1 Quality database on community cultural heritage for tourism Aim 3.2 Efficient propagation of community cultural heritage through communitybased tourism Aim 3.3 Efficient conservation and revival of local culture 15

Criteria for Thailand’s Community-Based Tourism Development

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Aspect 4: Systematic and sustainable natural resourcces or environmental management Aim 4.1 Efficient resource management of areas for climate change adaptation Aim 4.2 Quality database on natural resources or environment Aim 4.3

Efficient propagation of natural resource or environmental wisdom through community-based tourism

Aim 4.4 Efficient conservation and revival of natural resource or environment in community Aim 4.5 Efficient awareness creation on the importance of natural resource of environmental conservation through tourism Aspect 5: Quality of community-based tourism services

Section of quality of facilies and services Aim 5.1 Satisfactory services in tourism Aim 5.2 Efficient communicators Aim 5.3 Quality tourism service points Aim 5.4 Efficient service coordination

Section of safety preparedness Aim 5.5 Safe tourism route and activities Aim 5.6 Safe tourism service points Aim 5.7 Efficient management of tour route in community-based tourism Aim 5.8 Efficient emergency management Each aim comprises “sub criteria” to measure level of efficiency and quality of the aim, with each “sub criterion” includes “evaluation issue” as indicator of completeness of each sub criterion. 16

Criteria for Thailand’s Community-Based Tourism Development

Part 1

Aim Criterion Evalution issue Therefore, the evaluation is mainly based on “evaluatin issue”. After evaluating the issue the answer can be made on criterion and aim on the completeness and efficiency of the issue raised.

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

Part 2

Part 2: Example of Criteria Application

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

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Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

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Criteria for Thailand’s Community-Based Tourism Development

Part 2

Part 2: Example of Criteria Application 1. This set of evaluation criteria is classified into 5 aspects, with altogether 28 aims 2. Each item of the aims comprises different sub-criteria for evaluating consideration 3. Each criterion has “evaluation issue” as minor topics which the inspecting party must evaluate in 3 following steps: 3.1 The inspecting party considers “evaluation issue” of each criterion as follows: - Consideration is made in accordance with “evaluation issue: by making sign on evaluation issue which is in line with the stated properties of the club 3.2 Totaling scores of “evaluation issue” which is in line with properties of the club, by making sign in the scoring box by considering a different “scoring criterion” of each issue 3.3 The inspecting party makes qualitative view on each evaluated criterion for the benefits of further development of the club 4. Totaling scores of each aim 5. After filling the form, evaluation scores are totaled in accordance with the criteria for community-based tourism destination administration in the score summarizing sheet on the back

Part 2

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

Aspect 1: Community-Based Tourism Administration Aim 1.1: Efficient community-based tourism administration

(1) A community-based tourism promotion group has been set up, recognized by a government agency, and with work structure, defined roles and responsibilities of each function Explanation: Members joined forces to set up a specific community-based tourism promotion group, with the recognition of the group by agencies in the government sector, such as municipality and Tambon administrative organization in writing such as orders or announcements representing the link between the group and local authorities. The group should also have clear work structure, with defines roles and detailed responsibilities of each function in writing.

Example of Evaluation Evaluation issue

Please check over the existing item;

A community-based tourism promotion grouphas been set up with members from both public and private together with representatives from community members

The group has work structure The group defines roles and responsibilities of each function

The group has been set up by an order recognized by agencies in the government sectorsuch as municipality and Tambon administrative organization, for instance Scoring criteria

Evaluation score

Score 4 = having all 4 evaluation issues

Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development - The club has systematic grouping, but lacks details on responsibilities of each function, causing certain overlapping of duties. Meeting should be held to detine clear scope of work for each function. 22

Part 2

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

(2) Committee of the community-based promotion group comprise community residents, with roles in the production and propulsion of community-based tourism plan Explanation: The committee of the community-based tourism promotion group comprise community residents, so that it is the administration for local people, and group members participate in the production and propulsion of community-based tourism development plan to be truly in accordance with the need of the community Evaluation issue

Please check over the existing item; Group committee comprise community residents Group committee and members participate in the production of community-based tourism development plan

Scoring criteria

Group committee and members participate inthe propulsion and improvement of community-based tourism development plan The group arranges a forum for members to jointly set operation aims and plan at least once a year

Evaluation score

Score 4 = having all 4 evaluation issues Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

Criteria for Thailand’s Community-Based Tourism Development

Part 2

(3) The community – based tourism promotion group has vision, aim, mission, strategy, that cover all 3 dimensions, namely, economic, social and environmental Explanation: The community – based tourism promotion group has a plan comprising vision, aim, mission, strategy, operation and monitoring plan that cover all 3 dimensions, economic, social and environmental, integrally worked in the 3 dimensions, for balanced operation towards stustainability, and with group members’ participation in jointly defining aims and operation plan Evaluation issue

Please check over the existing item; The group has vision, aim, mission, strategy and economic and quality operation and monitoring plan The group has vision, aim, mission, strategy and social/ cultural operation and monitoring plan The group has vision, aim, mission, strategy and environmental and aesthetic operation and monitoring plan The group has integrated the strategic and monitoring plan in 3 dimensions, economic, social and environmental, so as to create balance in community-based tourism development, as seen from projects put to real practice

The integrated plan considers health and safety issues. The integrated plan has monitoring system for tourism impacts and how i n f o rm a t i o n w i l l b e publicly reported. The integrated plan was developed with public participation. The integrated plan is publicly available. .

The integrated plan is being implemented. The integrated plan has a system to monitor environmental, economic, social, cultural, tourism and human rights issues The integrated plan has a mechanism for responding to issues that arise The integrated plan and the monitoring system is reviewed and evaluated periodically

Part 2

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

Scoring criteria

Evaluation score

Score 4 = having all 12 evaluation issues Score 3 = having 9 evaluation issues Score 2 = having 6 evaluation issues Score 1 = having 4 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

Part 2

Criteria for Thailand’s Community-Based Tourism Development

(4) The community–based tourism promotion group maintains up-to-date personnel records Explanation: The community–based tourism promotion group collects personal profiles of members to make personnel records, with a main person responsible for managing membership data Evaluation issue

Please check over the existing item; The group has personnelrecords of members, including contact channel, with data on roles and responsibilities of each member in the records

The group publickises data on members’ roles and responsibilities to community residents such as making announcements or published on website etc.

The group has a main responsible person in charge of membership data

The group updates personnel records at least once a year

Scoring criteria

Evaluation score

Score 4 = having all 4 evaluation issues

Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development The club has no personnel records in writing, since there is no official in charge of this specific matter. Members’ personal profiles should be collected for the benefit of the club

Totalling scores of aim 1.1

efficient administration of community-based tourism total scores {(1)+(2)+(3)+(4)} ÷ 4 = 3 + 4 + 2 + 0 = 9 ÷ 4 = 2.25 26 26

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Criteria for Thailand’s Community-Based Tourism Development

Example of score calculation Summarizing total evaluation scores of tourism group........................................................................

1. Community-based tourism administration aspect Aim

Criterion

Full score Raw score

1.1

Efficient community-based tourism administration

1.2

Efficiient common agreement for communitybased tourism administration

1.3

Efficient do’s and don’t’s for tourists

1.4

Efficient personnel development in communitybased tourism administration group

1.5

Efficient promotion of participation by all sides

1.6

Efficient participation of various network partners

1.7

Efficient marketing and public relations of community-based tourism management

1.8

Efficient accounting and financial system

1.9

Chidren and youth participate in communitybased tourism administration

Total scores Earned scores

2.25

(A)

(A) 9 =

6 Totalling “raw score” of every aim, and divide by number of aim to obtain score of each aspect, with a full score of 4 in every aspect

Part 2

Criteria for Thailand’s Community-Based Tourism Development

Putting score result to use in development planning

Community-based Tourism Club Group Management

4 Youth participation

Group rules and regulations

3 2

Financial and Accounting

Tourist Do’s and Dont’ts

Human resource management

Marketing

Series1 Participation

Stakeholder engagement

When score of each criterion is obtained (full score 4), the score can be presented in graph as in the above figure, so that practitioners can see what score the club has earned in which aspect, and can analyze in which aspect the club should be further developed, while those earning the full score of 4 can be redeveloped to keep efficiency at satisfactory level or exchanged with other communities that have not earned the full score in such aspects. Example of score result analysis The abovementioned club is efficient in defining and using of agreements in community-based tourism administration, and has excellent accounting and financial system, but still lacks personnel development and participation of each sector as well as working with various networks that can help develop community-based tourism development. Moreover, the management of the club should be additionally taken care of, especially in keeping personal records of members in writing.

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

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Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

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Part 3: Criteria for Community-Based Tourism Development

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

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Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

Part 3: Criteria for Community-Based Tourism Development Criteria for Community-Based Tourism Development Community name............................................................................................................ Tambon...............................................Amphoe................................................Changwat........................................ In administrative area of local organization (TAO/Municipality)................................... designated area of DASTA..........................................................Inspecting

Party

................

DASTA offcials

1........................................................

1................................................................

2.......................................................

2...............................................................

3.......................................................

3...............................................................

4.......................................................

4...............................................................

Date of inspection.............................................................. Number of inspection time............................................... **Scope of evaluation as defined by the group, with consent from members, such as tour routes or tourism activities in the community, for instance.

Criteria for Thailand’s Community-Based Tourism Development

Part 3

Explanations: Evaluation form on standards of community-based tourism administration 1. This set of evaluation criteria is in 5 aspects, with altogether 29 aims, namely:

Aspect 1: Community-based tourism administration Aim 1.1

Efficient community-based tourism administration

Aim 1.2

Efficient common agreement for community-based tourism administration

Aim 1.3

Efficient do’s and don’t’s for tourists

Aim 1.4

Efficient personnel development in community-based tourism administrative group

Aim 1.5

Efficient promotion of all sides’ participation

Aim 1.6

Efficient participation of various network partners

Aim 1.7

Efficient marketing and public relations of community-based tourism

Aim 1.8

Efficient accounting-financial system

Aim 1.9

Children and youth are focused in community-based tourism

Aspect 2: Good economic, social and quality of life management Aim 2.1

Efficient allocation of revenue

Aim 2.2

Efficient promotion of quality of life uplifting

Aim 2.3

Quality community products to enhance opportunities for more tourism revenues

Aim 2.4

Human rights in tourism is focused

Aspect 3: Conservation and promotion of community cultural heritages Aim 3.1

Quality database on community cultural heritage for tourism

Aim 3.2

Efficient propagation of community cultural heritage through communitybased tourism

Aim 3.3

Efficient conservation and revival of local culture 33

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

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Aspect 4: Systematic and sustainable natural resourcces or environmental management Aim 4.1

Efficient resource management of areas for climate change adaptation

Aim 4.2

Quality database on natural resources or environment

Aim 4.3

Efficient propagation of natural resource or environmental wisdom through community-based tourism

Aim 4.4

Efficient conservation and revival of natural resource or environment in community

Aim 4.5

Efficient awareness creation on the importance of natural resource of environmental conservation through tourism

Aspect 5: Quality of community-based tourism services Section of quality of facilies and services Aim 5.1

Satisfactory services in tourism

Aim 5.2

Efficient communicators

Aim 5.3

Quality tourism service points

Aim 5.4

Efficient service coordination

Section of safety preparedness Aim 5.5

Safe tourism route and activities

Aim 5.6

Safe tourism service points

Aim 5.7

Efficient management of tour route in community-based tourism

Aim 5.8

Efficient emergency management

Criteria for Thailand’s Community-Based Tourism Development

Part 3

2. Each aim comprises sub-criteria for evaluation which differ accordingly. 3. Each of the sub-criteria has “evaluation issue” as minor topic which the inspecting party must evaluate in 3 following steps: 3.1 The inspecting party considers “ evaluation issue” the minor topics of each criterion as follows: - considering “evaluation issue” and making sign over the topic in accordance with the group’s properties 3.2 totalling scores of “evaluation issue” of the group’s properties, and making sign in scoring box by considering along “scoring criteria” of each topic which are different from others 3.3 The inspecting party offers views beneficial for further development in each topic evaluated, for the group to benefit in its further development 4. DASTA official fills the scores in summarizing sheet of evaluation along the standards of community-based tourism destination administration in the last page of the scoring sheet 5. DASTA official totals scores of all aims 6. The totaled raw scores are then multiplied with weighting value 7. Weighted scores are then calculated in percentage, to be presented in the cobweb chart to present which sides need additional supports 8. The scores in percentage are put in the cobweb chart as summarized development results in each aspect

Criteria for Thailand’s Community-Based Tourism Development

Part 3

Definitions of terms used in application of standard criteria in community – based tourism administration Term

Explanation

Community-Based Tourism Group of persons or group of community-based tourism Adminstration Group/ promotion, specifically set up for community-based Community-Based Tourism tourism administration Promotion Group Operation Plan

Detailed operation plan linked to strategy, good operation plan should comprise objectives, time frame, budget foroperation, responsible person, expected outcome, operation methods and success indicators of operation

Common Agreement

Rules and regulations, practices, guidelines or agreements as meeting resolutions

Tourism Revenue

Profit made from tourism activities of community-based tourism promotion group

Volunteer Spirit for Local Participation in local development activities for public Benefits benefits in that local area Leadership

A person with leader’s qualities, such as trustworthiness, skills in public communication, fairness, transparency, clear vision, skills in coordinating, responsibilities, and skills in negotiations, for instance

Youth

Young people aged 18–25

Tourism Goods

Various resouces in community used in tourism, such as local food, local wisdom, community forest, and local dressing style etc.

Summarized Report of Satisfaction Evaluation

A report summarizing satisfaction of tourists in community, comprising evaluation results, analyses, improvement plans, and recommendations for development

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

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Definitions of terms used in application of standard criteria in community â&#x20AC;&#x201C; based tourism administration Term

Explanation

Network Partners

Various agencies working with the group

Group Committee

Those appointed to various positions in the group, at the group meeting resolutions in writing

Group Members

All who applied to join the group, with personal records in writing with the group

Agreements

Rules and regulaions, meeting resolutions or practice guidelines which have been recognized and accepted in the group, with records in writing

Potential Building Activity

Potential development activitis of the group in various aspects, be they organized by various agenices or by the group itself

Children and Youth Group

Young people under 25 in a group of at least 2 persons who join any activities formally or informally

Local Communicators

Individuals in community who relate stories to visitors

Aspect 1: Community-based tourism administration

Aspect 1: Community-Based Tourism Administration Aim 1.1: Efficient community-based tourism administration

Please check over the existing item;

A community-based tourism promotion grouphas been set up with members from both public and private together with representatives from community members

The group has work structure The group defines roles and responsibilities of each function

The group has been set up by an order recognized by agencies in the government sectorsuch as municipality and Tambon administrative organization, for instance Scoring criteria

Evaluation score

Aspect 1: Community-based tourism administration (2) Committee of the community-based promotion group comprise community residents, with roles in the production and propulsion of community-based tourism plan Explanation: The committee of the community-based tourism promotion group comprise community residents, so that it is the administration for local people, and group members participate in the production and propulsion of community-based tourism development plan to be truly in accordance with the need of the community Evaluation issue

Please check over the existing item; Group committee comprise community residents Group committee and members participate in the production of community-based tourism development plan

Scoring criteria

Evaluation score

Aspect 1: Community-based tourism administration (3) The community â&#x20AC;&#x201C; based tourism promotion group has vision, aim, mission, strategy, that cover all 3 dimensions, namely, economic, social and environmental Explanation: The community â&#x20AC;&#x201C; based tourism promotion group has a plan comprising vision, aim, mission, strategy, operation and monitoring plan that cover all 3 dimensions, economic, social and environmental, integrally worked in the 3 dimensions, for balanced operation towards stustainability, and with group membersâ&#x20AC;&#x2122; participation in jointly defining aims and operation plan Evaluation issue

Aspect 1: Community-based tourism administration

Scoring criteria

Evaluation score

Score 4 = having all 12 evaluation issues Score 3 = having 9 evaluation issues Score 2 = having 6 evaluation issues Score 1 = having 4 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

Aspect 1: Community-based tourism administration (4) The community–based tourism promotion group maintains up-to-date personnel records Explanation: The community–based tourism promotion group collects personal profiles of members to make personnel records, with a main person responsible for managing membership data Evaluation issue

Please check over the existing item; The group has personnelrecords of members, including contact channel, with data on roles and responsibilities of each member in the records

The group publickises data on members’ roles and responsibilities to community residents such as making announcements or published on website etc.

The group has a main responsible person in charge of membership data

The group updates personnel records at least once a year

Scoring criteria

Evaluation score

Totalling scores of aim 1.1 efficient administration of community-based tourism total scores {(1)+(2)+(3)+(4)} ÷ 4 = 42

Aspect 1: Community-based tourism administration

Aim 1.2 Efficiient common agreement for community-based tourism administration (5) The community-based tourism promotion group has a common agreement on development Explanation: The community-based tourism promotion group has jointly made a common agreement on tourism revenue distribution into a central fund for community benefits with concrete uses of the fund with activities so that everyone in the community benefit from tourism both directly and indirectly Evaluation issue

Please check over the existing item; Group members administertourism with awareness and understanding in common agreements on tourism fund and revenue distribution

The group has a commonagreement to manage tourism fund and revenue appropriately The group has a common agreement in allocating tourism fund and managing revenue fairly and thoroughly such as the annual dividends, external funding supports from any public and private organisationsation

Common agreements on tourism fund and revenue distribution are applied concretely such as in activities supported by such funds Common agreements are monitored a n d enforced

The group has a common agreement in allocating tourism revenue into various funds for community development at its defined percentages

Aspect 1: Community-based tourism administration

Scoring criteria

Evaluation score

Score 4 = having all 6 evaluation issues Score 3 = having 4-5 evaluation issues Score 2 = having 2-3 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

Aspect 1: Community-based tourism administration (6) The communityâ&#x20AC;&#x201C;based tourism promotion group plans to reach common agreement on the guidelines for protection and innovationof social, traditional and cultural resources for tourism Explanation: The communityâ&#x20AC;&#x201C;based tourism promotion group has jointly drawn up a common agreement on the use of social, traditional and cultural resources for tourism, such as way of life, local wisdom, tradition and custom, local art, for example, keeping in mind the need to protect, conserve, maintain and innovate these resources not to be destroyed or devalued by community-based tourism activities Evaluation issue

Please check over the existing item; Common agreements on the administration of social, traditional and cultural resources are publicly available

The group has a system to assess social impactsand discuss to reach a common agreement to protect and conserve or to innovate cultural resources and local way of life, such as the design of the building, demolition of old houses, wearing of native dressses, or the use of local dialect, for instance

Common agreements on the administration of social, traditional and cultural resources put to concrete uses

The group has a common agreement for the conservation and innovation of local festivals and culture, such as folk entertainment and local dishes

Common agreements are monitored a n d enforced. The group has system to contribute to the protection of intellectural property rights, if any innovation of cultural resources is formulated

The common agreement is created with local input from the public.

Aspect 1: Community-based tourism administration

Scoring criteria

Evaluation score

Score 4 = having all 6-7 evaluation issues Score 3 = having 4-5 evaluation issues Score 2 = having 2-3 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

Aspect 1: Community-based tourism administration (7) The communityâ&#x20AC;&#x201C;based tourism promotion group plans to reach common agreement on the guidelines for protection and innovation of natural resources or environmental administration for tourism Explanation: The communityâ&#x20AC;&#x201C;based tourism promotion group has jointly drawn up a common agreement on the use of natural resources or environment for tourism, keeping in mind the need to protect, conserve, maintain or innovate these resources not to be destroyed or devalued by community-based tourism activities Evaluation issue

Please check over the existing item; Common agreements on natural resources or environmental administration for tourism are put into concrete uses.

The group has a system to assess impacts and discuss to reach a common agreement to protect and conserve or to innovate community natural or environmental resources for tourism, such as land use, zoning, agricultural produces and management of waste from tourism activities, for example

Common agreementsare monitored and enforced. The group has system to contribute to the protection of intellectural property rights, if any innovation of natural or environmental resources is formulated.

The common agreement is created with local input from the public. Common agreements on natural resources or environmental administration for tourism are publicly available

Scoring criteria

Evaluation score

Score 4 = having all 12 evaluation issues Score 3 = having 9 evaluation issues Score 2 = having 6 evaluation issues Score 1 = having 4 evaluation issue Score 0 = having no evaluation issue

Aspect 1: Community-based tourism administration

Additional views beneficial for further development

Totalling scores of aim 1.2

Efficient common agreement for community-based tourism administration total scores {(5) + (6) + (7)} รท 3 =

Aspect 1: Community-based tourism administration

Aim 1.3 Efficient do’s and don’ts for tourists (8) The community-based tourism promotion group has do’s and don’ts for tourists Explanation: The community-based tourism promotion group has jointly drawn up do’s and don’ts for tourists visiting the community which they are informed beforehand so as to bring about desirable tourist behaviors for the community Evaluation issue

Please check over the existing item; The group has do’s and don’ts for tourists for proper visitor behaviours at sensitive sites

The group has the channel and media to publicize the do’s and don’ts to infom tourists beforehand

Members of the coommunty-based touri s m p r o mo ti o n group are aware of and understand the do’s and don’ts for tourists

The group hold meetings to improve the do’s and don’ts for tourists every year

Scoring criteria

Evaluation score

Aspect 1: Community-based tourism administration (9) The do’s and don’ts for tourists are practical Explanation: The do’s and don’ts for tourists drawn up by the community-based tourism promotion group can be put to real uses and prvent non-desirable behaviors that cause concerns to the community Evaluation issue

Please check over the existing item; The group has put the do’s and don’ts for touriststo real use to minimize adverse impacts on sensitive sites. The community is aware of the do’s and don’ts for tourists

Scoring criteria

Tourists are aware of how they should behave in touring the community Tourists comply with the rules in touring the community

Evaluation score

Score 4 = having all 4 evaluation issues

Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

Totalling scores of aim 1.3

Efficient common agreement for community-based tourism administration total scores {(8)+(9)} ÷ 3 = 51

Aspect 1: Community-based tourism administration

Aim 1.4 Efficient personnel development in community-based tourism promotion group (10) The community-based tourism promotion group participates in tourism workshops on a regular basis to enhance the understanding about community-based tourism administration and challenges of tourism management Explanation: The community-based tourism promotion group has developed personnel through training, workshop etc. and community members gain knowledge and skills necessary for community-based tourism administration Evaluation issue

Please check over the existing item; Each year group members join activities to develop potentials in themselves

The group has activities to enhance potentials for members according to their functions at least once a year

Group members have work skills in accordance with their assigned responsibilities

Members of the group are able to relate knowledge and understanding on sustainable tourism development to tourists Scoring criteria

Evaluation score

Aspect 1: Community-based tourism administration (11) Members of the community-based touiism promotion group have potentials, knowledge and necessary skills for sustainable tourism development Explanation: Members of the community-based touiism promotion group have knowledge and various skills for the sustainable development of community- based tourism Evaluation issue

Please check over the existing item;

Group members have skills in evaluating results and solving problems in community-based tourism administration in accordance with their roles and responsibilities Group members have knowledge and understanding of sustainable tourism development principles

Scoring criteria

Group members have volunteer spirit for local benefits The group has at least three personnel of leadership status with ability in the administration of tourism activities

Evaluation score

Score 4 = having all 4 evaluation issues

Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

Totalling scores of aim 1.4

Efficient development of personnel in community-based tourism promotion group total scores {(10) + (11)} รท 2 = 53

Aspect 1: Community-based tourism administration

Aim 1.5 Efficient promotion of participation by all sides

(12) The community-based tourism promotion group provides opportunities for all related stakeholders and broader community members to voice their opinions regarding community-based tourism Explanation: The community-based tourism promotion group spread the news on community-based tourism to members and community residents regularly through various channels Evaluation issue

Please check over the existing item; The group holds regular meetings at least 4 times a year, attended by group committee, members, and open to broader community members and stakeholders

The group records and publicizes the results of meeting, including the monitoring and the broader communityâ&#x20AC;&#x2122;s opinion on destination management at least every three months

The group allows community residents who are non-members to voice and record their opinions regarding the destination management and the community-based tourism

The group has channelsto spread information to members and community residents including the meetings and local public address system, for instance

Scoring criteria

Evaluation score

Aspect 1: Community-based tourism administration (13) The community-based tourism promotion group promotes people’s participation in activities and group membership Explanation: The community-based tourism promotion group regularly recruits new members, with community residents as priorities Evaluation issue

Please check over the existing item; All activities of the groupare joined by members The group opens for community residents who are non-members to join activities at least once a year

The group considers guidelines for application of new members in line with committee’s resolution at least once a year The group has requirements to consider community residents before outsiders as new members

Scoring criteria

Evaluation score

Totalling scores of aim 1.5

Efficient promotion of participation of all sides total scores {(12)+(13)} ÷ 2 = 55

Aspect 1: Community-based tourism administration

Aim 1.6 Efficient participation of various network partners

(14) The community-based tourism promotion group promotes the value of sustainability tovarious network partners Explanation: The community-based tourism promotion group shares their value and belief in sustainable development and works with network partners from public and private sectors to help promote community-based tourism towards sustainability Evaluation issue

Please check over the existing item; The group conducts cooperative activities between the community-based tourism promotion group and network partners both in and outside the community at least once a year, with a different activity considered each year

The group promotes community-based standards to all networking partners (public and private) through any available mechanisms, channels, methods, or activities. The group encourages all entreprises to adhere to community basedstandards.

The group has documents of cooperation with network partners in joint management of tourism resources, such as MOUs or documents of various projects

Data base of all qualified entreprises who adhere to community based standards are publicly available.

The group evaluates results of working with network partners at least once a year to plan the work with appropriate partners in the next year, and consideration could be drawn from resolutions of the group committee meetings

Aspect 1: Community-based tourism administration

Scoring criteria

Evaluation score

Score 4 = having all 6 evaluation issues Score 3 = having 4-5 evaluation issues Score 2 = having 2-3 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

Aspect 1: Community-based tourism administration (15) The community-based tourism promotion group works with network partners in marketing to promote community-based tourism Explanation: The community-based tourism promotion group works with network partners in public and private sectors for the promotion of community-based tourism through activities or cooperative agreements in various aspects Evaluation issue

Please check over the existing item; The group has network partners in marketing to promote communitybased tourism

The group has documents on cooperation with network partners in managing community-based tourism marketing, such as MOUs or documents on various projects

The group holds meetings to plan marketing cooperation with partnersat least oncea year

The group has at least once a year activity in cooperation with network partners on marketing xuch as presenting community-based tourism activities in a booth

Scoring criteria

Evaluation score

Totalling scores of aim 1.6

Efficient participation of various network partners total scoress {(14) + (15)} รท 2 = 58

Aspect 1: Community-based tourism administration

Aim 1.7 Efficent marketing and public relations of community-based tourism management

(16) The community-based tourism promotion group promotes suitable marketing for the community Explanation: The community-based tourism promotion group administers marketing strategies that suit the nature of tourism activities of the community Evaluation issue

Please check over the existing item; The group defines targettourist groups suitable for the community The group collects statistics of tourists traveling to and in the area The group dedicates resources to manage seasonal variability of tourism where appropriate.

The group holds meetings to identify year-round tourism opportunities and put an appropriate marketing plan into action The group has activities on communitybased tourism marketing strategies which aim to balance the needs of the local economy, community, cultures and environment. The group has monitoring and evaluation system which will enable to mitigate potential over-tourism situation in the area.

Scoring criteria

Evaluation score

Score 4 = having all 5 evaluation issues Score 3 = having 4-3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

Aspect 1: Community-based tourism administration (17) The community-based tourism promotion group publicizes communitybased tourism responsibly. Exolanation: The community-based tourism promotion group publizes accurate community-based tourism through various media with calendar of tourism activitis and community-based tourism map for tourist information Evaluation issue

Please check over the existing item; The group has at least one form of media to publicize community-based tourism, such as leaflet, tour handbook, or website etc. Promotion is accurate with regards to community tourism products, services and sustainability claims. The promotional messages treat local communities authentically and respectfully. The promotional messages treat local tourists respectfully.

Scoring criteria

The group has the year-round calendar of community-based tourism activities The group has map or directions in accessing the community, or community travel plan and various related destinations The group publicizes these to inform tourists through various channels such as information booths set up in hotels in the neighborhood and at various tourst service spots

Evaluation score

Score 4 = having all 7 evaluation issues Score 3 = having 5-6 evaluation issues Score 2 = having 3-4 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Aspect 1: Community-based tourism administration

Additional views beneficial for further development

Totalling scores of aim 1.7

Efficent marketing and public relations of community-based tourism management total scores {(16) + (17)} รท 2 =

Aspect 1: Community-based tourism administration

Aim 1.8 Efficient accounting and financial system

(18) The community-based tourism promotion group has efficient accounting and financial management system Explanation: The community-based tourism promotion group has accounting and financial management system with the group’s bank account and personnel in charge of accounting which is accountable and transparent Evaluation issue

Please check over the existing item; The group has a financial officer within the group as the responsible person in the group’s bookkeeping

The group has its specificbank account or the group’s savings account The group has control book for updated revenue and expenditure

The group has an external auditor completely independent of the group

The group has a treasurer or the person responsible for financial and accounting affairs appointed by the group’s resolution

The group reveals bookkeeping and asset of the group to members regularly at least once every three months

Scoring criteria

Evaluation score

Score 4 = having all 6 evaluation issues

Score 3 = having 5 evaluation issues Score 2 = having 3-4 evaluation issues Score 1 = having 1-2 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

Totalling scores of aim 1.8

Efficient accounting and financial system total scores (18) = 62

Aspect 1: Community-based tourism administration

Aim 1.9 Children and youth participate in community-based tourism administration

(19) The community-based tourism promotion group provides opportunities for children and youth to participate in group activities Explanation: The community-based tourism promotion group lets youth to participate in group affairs through potential development or various tourism activities Evaluation issue

Please check over the existing item; Youth in community are organized into at least one group The group provides opportunities to children and youth to become group committee, at least one of them

Scoring criteria

The group has potential development activities for children and youth in one aspect at least once a year The group provides opportunities to children and youth to participate in tourism activities of the group, such as in demonstration of local way of life, handicraft making, or as communicators, for instance Evaluation score

Score 4 = having all 4 evaluation issues

Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

Totalling scores of aim 1.9

Children and youth participate in community-based tourism administration total scores (19) = 63

Aspect 2: Good economic, social and quality of life management

Aspect 2: Good economic, social and quality of life management Aim 2.1 Efficient allocation of revenue

(1) The community-based tourism promotion group allocates tourism revenue fairly and thoroughly Explanation: The community-based tourism promotion group allocates tourism revenue for group members as well as public benefits through the central community development fund for the conservation of natural resources or environment, culture, way of life and for various activities of the community Evaluation issue

Please check over the existing item; The group allocates tourism revenue to central welfare fund for group members

The direct and indirect economic contribution of tourism to the communityâ&#x20AC;&#x2122;s economy is monitored through DASTA linkage and leakage tool.

The group allocates tourism revenue to the central community development fund for the conservation of natural resources or environment, art and culture, for example

The result of the economic contribution is publicly reported on an annual basis. The group allocates tourism revenue to members fairly, such as with clear principles of revenue allocation and informed to all members, for instance

The group uses central fund to support or organize activities for public benefits, at learst once a year

Scoring criteria

Evaluation score

Score 4 = having all 6 evaluation issues Score 3 = having 4-5 evaluation issues Score 2 = having 2-3 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Aspect 2: Good economic, social and quality of life management

Additional views beneficial for further development

Totalling scores of aim 2.1

Efficient revenue allocation total scores (1) =

Aspect 2: Good economic, social and quality of life management

Aim 2.2 Efficient promotion of quality of life uplifting

(2) ) The community-based tourism promotion group promotes local career opportunities and the uplifting of quality of life Explanation: The community-based tourism promotion group participates in activities to help promote local career opportunities and uplift the quality of life such as new start up ventures, mitigation of narcotic drug use, health and hygiene program, so that community-based tourism helps create unity in the community, in harmony with the peopleâ&#x20AC;&#x2122;s original way of life Evaluation issue

Please check over the existing item; The group provides equal training opportunities for all.

Organized tourism activities provide equal employment opportunitiesand fair wages for all. Organized tourism activities are in harmony with local way of life and environment

The group participates in campaigns against narcotic drugs, vices, and sex trade at least once a year

The group participates in activities to promote good health and occupational safety for all to achieve quality of life of community residents Scoring criteria Score Score Score Score Score

Evaluation score

4 = having all 5 evaluation issues 3 = having 3-4 evaluation issues 2 = having 2 evaluation issues 1 = having 1 evaluation issue 0 = having no evaluation issue

Additional views beneficial for further development

Totalling scores of aim 2.2

Efficient revenue allocation total scores (2) = 68

Aspect 2: Good economic, social and quality of life management

Aim 2.3 Quality community products to enhance opportunities for more tourism revenues

(3) The community-based tourism promotion group promotes the use and development of community products for revenue enhancement Explanation: The community-based tourism promotion group promotes the development and distribution of community products to tourists with distribution area allocated to community residents Evaluation issue

Please check over the existing item; The group provides opportunities to people in the community to distribute community products to tourists The group brings community products to be distributed to tourists

Scoring criteria

The group has network partners who participate in the development or adding distribution channels of community products The group promotes and supports invention or value addition to new community products Evaluation score

Score 4 = having all 4 evaluation issues Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

Aspect 2: Good economic, social and quality of life management (4) The community-based tourism promotion group has tourism goods or products which are authentic of the community, based on local wisdom and community resources Explanation: The community-based tourism promotion group emphasizes the use of community goods or products which are authentic to the community, based on local wisdom and resources, such as food, dressing style, entertainment, etc. in community-based tourism activities, to help add channels in revenue creation to various community goods and products Evaluation issue

Please check over the existing item; The group has tourism goods or products which are authentic of the community, based on local wistom and community resources Local goods and products of the community are developed to be able to create revenue to the community Scoring criteria

Local goods and products of the community are environmentally-friendly Local goods and products which are authentic of the community are certified for quality

Evaluation score

Score 4 = having all 4 evaluation issues

Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

Totalling scores of aim 2.3

Quality community products to enhance opportunities for more tourism revenues total scores {(3) + (4)} รท 2 = 70

Aspect 2: Good economic, social and quality of life management

Aim 2.4 Human rights in tourism is focused

(5) The community-based tourism promotion group focuses on human rights of all groups in tourism Explanation: The community-based tourism promotion group always thinks of human rights of people of all groups, such as children, women, elders, disabled and various minorities to have participation and benefit from tourism Evaluation issue

Please check over the existing item; The group provide opportunities to youth, women, elders, disabledand various minority groups to equally participate in tourism The group has an agreement in curtailing child labor in activities that are risky or hampering their education time

Established practices are publicly communicated. The group has no use of child labor which is immoral and against Thai cultural frame, or dangerous and making children miss education opportunity

The group has established practices to preventcommercial, sex trade or any exploitation and harassment of anyone, particularly of children, women and minorities. Scoring criteria

Evaluation score

Score 4 = having all 5 evaluation issues

Score 3 = having 3-4 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

Totalling scores of aim 2.4

Quality community products to enhance opportunities for more tourism revenues total scores (5) = 71

Aspect 3: Conservation and promotion of community cultural heritages

Aspect 3. Conservation and promotion of community cultural heritages Aim 3.1 Quality database on community cultural heritages

(1) The community-based tourism promotion group administers database on community cultural heritages for tourism Explanation: The community-based tourism promotion group searches and collects dara on community cultural heritages such as local history, tradition, way of life, wisdom, for example, and uses data in tourism promotion Evaluation issue

Please check over the existing item; The group reviews the accuracy of

The group searches forand collects data on community cultural heritages, such as built heritage and historical records, way of life, wisdom, local culture and tradition, for instance,in writings

data on community cultural heritage at least once a year or as deened appropriate by resolutionof the group committee

The group evaluates natural and cultural sites to selects suitable and interesting sites on community culturalheritages to be managed for sustainable in tourism

The data of the inventory and assessment are pyblicly available.

T h e g r o u p i n f o r m s tourists on selected data on community cultural heritage

Scoring criteria

Evaluation score

Score 4 = having all 5 evaluation issues Score 3 = having 3-4 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Aspect 3: Conservation and promotion of community cultural heritages

Additional views beneficial for further development

Totalling scores of aim 3.1

Quality database on community cultural heritages total scores (1) =

Aspect 3: Conservation and promotion of community cultural heritages

Aim 3.2 Efficient propagation of community cultural heritage through community-based tourism

(2) The community-based tourism promotion group propagates community cultural heritages through community-based tourism Explanation: The community-based tourism promotion group propagates community cultural heritages through tourism activities or various media Evaluation issue

Please check over the existing item; The group has at least one activity for touirss to learn and experience local culture and community way of life through real experiences

The group has at keastone of the channels to publicize community-based tourism activities based on community cultural heritages, such as website, community radio broadcast, for instance

People in the community are aware of community cultural heritages in the area

The group produces at least one form of media to propagate tourism activities with cultural or community way of life as ocomponents, such as folder and travel manual Scoring criteria

Evaluation score

Score 4 = having all 4 evaluation issues

Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

Totalling scores of aim 3.2

Efficient propagation of community cultural heritage through community-based tourism total scores (2) 76

Aspect 3: Conservation and promotion of community cultural heritages

Aim 3.3 Efficient conservation and revival of community culture

(3) The community-based tourism promotion group monitors, protects and when necessary revives local community access to a natural and cultural sites and assets. Explanation: The community-based tourism promotion group participates in the conservation and revival of community culture through various activities Evaluation issue

Please check over the existing item; Group members participate in activities to conserve and revive community natural and cultural sites and assets.

The group conducts activities to conserve and revive community culture with various partners, at least one partner

The group participates in at least one activity to conserve and revive community natural and cultural sites and assets. jointly with various partners

The group has at least one activity to conserve and revive culture or local way of life for younger generations

Scoring criteria

Evaluation score

Score 4 = having all 4 evaluation issues

Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

Totalling scores of aim 3.3

Efficient conservation and revival of community culture total scores (3) = 77

Aspect 4: Systematic and sustainable natural resources or environmental management

Aspect 4. Systematic and sustainable natural resources or environmental management Aim 4.1 Efficient resource management for climate change adaptation

(1) The community-based tourism promotion group has a system to identify risks and opportunities and plan for climate change adaptation strategies. Exolanation: The community-based tourism promotion group participates in risks and opportunities analysis to be able to plan for appropriate use of resources and to put in place climate change adaptation strategies Evaluation issue

Please check over the existing item; The group creates an awareness about potential risks for bothresidents and tourists.

The group participates in meetings and establishes a system with various partners toidentify risks and opportunities associated with climate change.

The system contributes to public education on climate for both residents and tourists.

The system encourages climate change adaptation strategies for development, siting, design, and management of facilities that contribute to the sustainability and resilience of the destination

The group publicizes zoning and how to participate in tourism program responsibly. The group draws tour routes in harmony with zoning for tourism such as travel route plan, for example

The group designs appropriate zone planning and management of facilities in the area in respond to the identified risks and opportunities.

Aspect 4: Systematic and sustainable natural resources or environmental management

Scoring criteria

Evaluation score

Score 4 = having all 6-7 evaluation issues Score 3 = having 4-5 evaluation issues Score 2 = having 2-3 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

Aspect 4: Systematic and sustainable natural resources or environmental management (2) The community-based tourism promotion group participates in managing carrying capacity of the area Explanation: The community-based tourism promotion group defines carrying capacity to reduce adverse impacts from community-based tourism Evaluation issue

Please check over the existing item; The group defines carryingcapacity in area for tourismthat is not social, cultural,natural of environmental damaging in clear form such as with resolution ofgroup committee or in writing, for instance Group members participate in defining carrying capacity The group has a plan to distribute appropriate number of tourists at various destinations The group has system to manage greenhouse gas emission through a specific measurement plan. The group has system to reduce adverse impact on culture/environment from tourism activities such as waste and refuse, wastewater, light and noise pollution, and taking possession of objects The group has a monitoring system and adaptation strategies to reduce reuse and recycle waste and adverse impact on cultureenvironment from tourism activities.

The group has system to encourage all involved entities to reduce reuse and recycle solid waste and ensure that the residual solid waste is disposed safely and sustainably.

The group has a clear and enforced guidelines in place for the siting, maintenance and testing of discharge from septic tanks and wastewater treatment systems.

The group has system to encourage all involved entities to reduce water usage

The group has a system to ensure that the wastewater is properly treated.

The group has a monitoring system and adaptation strategies to reduce energy consumption and any adverse impact on environment from tourism activities and attempt to reduce reliance on fossil fuels.

The group has a system to ensure that treated water is reused or released safely with minimal adverse effects to local population and the environment.

The group has a system to monitor its water sources and adaptation strategies to manage water resources, water consumption and quality to minimize adverse impacts from tourism activities, this includes drinking water quality

The group promotes compliance with carrying capacity rules The group informs tourists of carrying capacity of the place in advance The group makes the report on water and waste management and energy consumption and greenhouse gas emission publicly available.

Aspect 4: Systematic and sustainable natural resources or environmental management

Scoring criteria

Evaluation score

Score 4 = having all 13-16 evaluation issues Score 3 = having 9-12 evaluation issues Score 2 = having 6-8 evaluation issues Score 1 = having 1-5 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

Aspect 4: Systematic and sustainable natural resources or environmental management (3) The community-based tourism promotion group evaluates, develops and improves landscape around the community to be well-shaded, orderly and beautiful as appropriate Explanation: The community-based tourism promotion group develops and improves landscape around the community to be well-shaded, orderly and beautiful as appropriate Evaluation issue

Please check over the existing item;

Landscaping is done and improved for tourism, such as making designs and trimming trees and bushes, for instance

Attractions in the community are landscaped as appropriate and in harmony with local environment

Group members participate in the development and improvement of landscape around the community

The group has at least one activity a year to keep up landscape for community-based tourism

Scoring criteria

Evaluation score

Totalling scores of aim 4.1

Efficient management of areas for tourism total scores {(1) + (2) + (3)} รท 3 = 84

Aspect 4: Systematic and sustainable natural resources or environmental management

Aim 4.2 Quality database on natural resources or the environment

(4) The community-based tourism promotion group manages data on natural resources or environment in the community Explanation: The community-based tourism promotion group searches and collects data on natural resources or environment and makes use of data in tourism Evaluation issue

Please check over the existing item; The group communicates meanings of naural resources or environment of the community to tourists

The group searches and collects data on natural resources or environment in the community such as natural resourcss in the area, local plants, wildlife and various structures, for instance, in writing

The group reviews dataon natural resources orenvironment in the community for accuracy and completeness at least once a year, or asapporoprite by resolutions of group committee

The data is used to monitor and prevent invasive spicies. The group selects appropriate and interesting data on natural resources or environment of the community to be used in tourism

The data of the inventory and assessment are pyblicly available.

Scoring criteria

Evaluation score

Score 4 = having all 6 evaluation issues Score 3 = having 4-5 evaluation issues Score 2 = having 2-3 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Aspect 4: Systematic and sustainable natural resources or environmental management

Additional views beneficial for further development

Totalling scores of aim 4.2

Quality database on natural resources or the environment total scores (4) =

Aspect 4: Systematic and sustainable natural resources or environmental management

Aim 4.3 Efficient propagation of wisdom on natural resources or the environment through community-based tourism (5) The community-based tourism promotion group propagates wisdom on natural resources or the environment through community-based tourism Explanation: The community-based tourism promotion group participates in the propagation of wisdom on natural resources or the environment through tourism activities and various public relations media Evaluation issue

Please check over the existing item; Community members areaware of wisdom on natural resources or environment of the area

The group has at least one of the channels to publicize community-based tourism activities based on natural resources or environmentsuch as website and community radio broadcast, for example

The group encourages the use of low-impact transportation through all tourism activities for example cycling tour, walking track.

The group compiles at least one form of public relations media on tourism activities with natural resource or environmental components, such as folder or travel manual, for example The group has at least one activity for tourists to learn and experience wisdom on natural resources or environment through real experiences or hands-on actions

Scoring criteria

Community members publicizes information about wildlife protection to ensure that the compliance to local, national and international laws and standards are not to be breached.

Evaluation score

Score 4 = having all 6 evaluation issues Score 3 = having 4-5 evaluation issues Score 2 = having 2-3 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Aspect 4: Systematic and sustainable natural resources or environmental management

Additional views beneficial for further development

Totalling scores of aim 4.3

Efficient propagation of wisdom on natural resources or the environment through community-based tourism total scores (5) =

Aspect 4: Systematic and sustainable natural resources or environmental management

Aim 4.4 Efficient conservation and revival of natural resources or environment in the community (6) The community-based tourism promotion group conserves and revives natural resources or environemt in the community Explanation: The community-based tourism promotion group participates in the conservation of natural resources or environment in the community through various activities Evaluation issue

Please check over the existing item;

The group has identifiedenvironmental risks withits partners and public. Group members are aware and understand the importance of conservation and revival of natural resources or environment in the community Group members participate in activities to address environmental risks. Scoring criteria

Score Score Score Score Score

The group participate in at least one activity to conserve and revive natural resources or environment in the community with various partners The group conducts activities to conserve and revive natural resources or environment in the community with at least one or the partners

Evaluation score

4 = having all 5 evaluation issues 3 = having 4 evaluation issues 2 = having 3 evaluation issues 1 = having 1 evaluation issue 0 = having no evaluation issue

Additional views beneficial for further development

Totalling scores of aim 4.4

Efficient conservation and revival of natural resources or environment in the community total scores (6) = 90

Aspect 4: Systematic and sustainable natural resources or environmental management

Aim 4.5 Efficient creation of awareness of the importance of maintaining natural resources or the environment through tourism (7) The community-based tourism promotion group participates in the creation of awareness of the importance of maintaining naural resources or the environment through tourism Explanation: The community-based tourism promotion group has tourism activities that help create awareness of the importance of maintaining natural resources or the environment, joined by various partners Evaluation issue

Please check over the existing item;

The group has at least one activity to campagn for the importance of natural resources or the environment

Group members participate in the maintenance of natural resources or the environment

Group members are aware of the importance of maintaining natural resources or the environment

The group joins at least one partner in the creation of awareness of the importance of maintaining natural resources or the environment

Scoring criteria Score Score Score Score Score

Evaluation score

4 = having all 4 evaluation issues 3 = having 3 evaluation issues 2 = having 2 evaluation issues 1 = having 1 evaluation issue 0 = having no evaluation issue

Additional views beneficial for further development

Totalling scores of aim 4.5

Efficient creation of awareness of the importance of maintaining natural resources or the environment through tourism total scores (7) = 91

Aspect 5: Quality of community-based tourism services

Aspect 5. Quality of community-based tourism services Section of quality of facilities and services Aim 5.1 Satisfactory services in community-based tourism

(1) The community-based tourism promotion group has methods to measure and improve tourists’ level of satisfaction in community-based tourism services Explanation: The community-based tourism promotion group measures tourists’ satisfaction in community-based tourism services with data collected and analyzed for further development Evaluation issue

Please check over the existing item; The group has tools to evaluate tourists’ satisfaction, such as evaluation form, guestbook, and questionnaire, forexample

The group publicizes tourists’ satisfaction evaluation results and gains public inputs for improvement

The group summarizes tourists’ satisfaction evaluation results

The group compiles summarized satisfaction evaluation results in any form of writing at least once a year, for benefits of decoding lessons

The group brings evaluation results to be analyzed for improvement of services

Scoring criteria

Evaluation score

Score 4 = having all 5 evaluation issues Score 3 = having 4 evaluation issues Score 2 = having 3 evaluation issues Score 1 = having 2-1 evaluation issue Score 0 = having no evaluation issue

Aspect 5: Quality of community-based tourism services

Additional views beneficial for further development

Totalling scores of aim 5.1

Satisfactory services in community-based tourism total scores (1) =

Aspect 5: Quality of community-based tourism services

Aim 5.2 Efficient communicators

(2) The community-based tourism promotion group has efficient communicators or interpreter Explanation: The community-based tourism promotion group has communicators who have been developed and can provide site interpretation and stories of the community accurately and clearly Evaluation issue

Please check over the existing item; The group collaborateswith partners to provide site interpretation in different languages

The group has communicators or site interpreter who can provide accurate interpretive information about natural and cultural sites.

The group has at least one partner joining in the development of local communicators

The group organizes activities to developenhance potentials of local communicators to provide culturally appropriate information at least once a year

The group regularly evaluates quality of communicators with appropriate method for the community

The group has activities to relay communication skills to next generations The group has activities to improve communication skills for the next generations to provide interpretation in different languages

Scoring criteria

Evaluation score

Score 4 = having all 6-7 evaluation issues Score 3 = having 4-5 evaluation issues Score 2 = having 2-3 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Aspect 5: Quality of community-based tourism services

Additional views beneficial for further development

Totalling scores of aim 5.2

Efficient communicators total scores (2) =

Aspect 5: Quality of community-based tourism services

Aim 5.3 Quality tourist service points

(3) Where appropriate sites and facilities are accessible for all, such as the disabled, or aged, to enable their access to various attractions Explanation: The community-based tourism promotion group has equipment and personnel to facilitate various specific groups of tourists in communitybased tourism Evaluation issue

Please check over the existing item; The group has equipment to help specific groups of tourists such as the disabled and the aged to access tourist points or activities

Group members are trained on providing services to specific groups of tourists such as the disabled and the agesd The group has alternative activities for specific groups of tourists such as the disabled and the aged

The group coordinates with various partners in providing facilities for specific groups of tourists such as the disabled and the aged

Scoring criteria

Evaluation score

Score 4 = having all 4 evaluation issues Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

Aspect 5: Quality of community-based tourism services (4) The community-based tourism promotion group provides adequate and clean toilets for tourists Explanation: The community-based tourism promotion group has service points of clean toilets which are regularly cleansed and in adequate numbers for tourists

Evaluation issue

Please check over the existing item; Clean toilets are available as tourist service Toilets are in adequate number for tourists

Scoring criteria

Cleaners are always in charge of toilets Toilets are cleansed and made ready all the time

Evaluation score

Score 4 = having all 4 evaluation issues Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

Aspect 5: Quality of community-based tourism services (5) The community-based tourism promotion group has sanitary food and beverage service points in adequate number for tourists Explanation: The community-based tourism promotion group has clean and sanitary food service points, using local raw materials as main components in cooking Evaluation issue

Please check over the existing item; Areas for cooking and preparing food and beverage are clean and sanitary

Cooking and preparing methods for food and beverage are clean and sanitary

Equipment for cooking are clean and sanitary, such as kitchen tools and cooking utensils

The group uses local raw naterials as main components in food and beverage preparation The group prepares adequate food and beverage for tourists

Scoring criteria

Evaluation score

Score 4 = having all 5 evaluation issues Score 3 = having 4 evaluation issues Score 2 = having 3 evaluation issues Score 1 = having 2-1 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

100

Aspect 5: Quality of community-based tourism services (6) The community-based tourism promotion group has tourist information service points which are of high quality, accurate and easily accessible Explanation: The community-based tourism promotion group has easily accessible tourist information points with regular officials who can give accurate information and good services Evaluation issue

Please check over the existing item; Tourist information pointsare clearly seen and easily spotted

Tourist information officers are congenial and well-mannerd

Signs of tourist information points are clear and easily spotte

Tourist information officers are trained at least once a year

Tourist information officers are able to give accurate and clear information

Scoring criteria

Evaluation score

Score 4 = having all 5 evaluation issues Score 3 = having 4 evaluation issues Score 2 = having 3 evaluation issues Score 1 = having 2-1 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

101

Aspect 5: Quality of community-based tourism services (7) The community-based tourism promotion group allocates areas as outlets for community goods and souvenirs Explanation: The community-based tourism promotion group allocates areas as outlets for community goods and souvenirs with products that reflect authenticity of the community on sale Evaluation issue

Please check over the existing item; Outlets are created for community goods and souvenirs

Goods distributed are community products that reflect authenticity of the community

Signs of the outlets are clear and easily spotted

Goods are equipped with data and clear prices

Scoring criteria

Evaluation score

Score 4 = having all 4 evaluation issues Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

102

Aspect 5: Quality of community-based tourism services (8) The community-based tourism promotion group has various clear information signs installed at appropriate spots Explanation: The community-based tourism promotion group installs information signs which are in harmony with community environment at various rourist spots to give accurate and clear information Evaluation issue

Please check over the existing item; Information signs are put up at tourist spots

Information signs are in harmony with the environment

Information signs contain accurate and clear information

The group inspects the condition of information signs at least once a year

Scoring criteria

Evaluation score

Score 4 = having all 4 evaluation issues Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue

Additional views beneficial for further development

Totalling scores of aim 5.3

Quality tourist service spots total scores {(3) + (4) + (5) + (6) + (7) + (8)} รท 6 = 103

Aspect 5: Quality of community-based tourism services

Aim 5.4 Efficient service contact and coordination

(9) The community-based tourism promotion group has service contact and coordination system Explanation: The community-based tourism promotion group has method, channel and equipment in service coordination for use within the group which are able to communicate with tourists Evaluation issue

Please check over the existing item; The group has method and steps in tourist service reservation The group has channel and communication equipment for tourist service reservation in real use Scoring criteria

The group has at least one communication channel for service coordination within the group The group has at least 5 personnel skilled in communicating with tourists Evaluation score

Score 4 = having all 4 evaluation issues

Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

Totalling scores of aim 5.4

Efficient service contact and coordination total scores (9) = 104

Aspect 5: Quality of community-based tourism services

107

Aspect 5: Quality of community-based tourism services

Aim 5.7 Efficient administration of community-based tour routes

(12) The community-based tourism promotion group has safe tour routes in the community Explanation: The community-based tourism promotion group manages mode and tour routes in the community to be clean and safe for tourists Evaluation issue

Please select only one mode of travel in touring the communty And check

over

the existing item; 1. Trekking tour

2. Motor vehicle tour,with car, The trekking route is clean tram, localvehicle and boat, for instance The trekking route is safe Tour vehicles are clean The trekking route is Tour venicles are safe and up sufficiently lighted to standard Direction and warning signs Tour vehicles are in are properly placed adequate number for tourists The trekking route is Motor vehicle drivers are maintained at least once trained on safe use of vehicles Tour vehicles are checked a year before use

Scoring criteria

3. Bicycle tour Tour bikes are clean Bike routes are safe Bike routes are sufficiently lighted Direction and warning signs are placed at appropriate points on the routes Tour bikes are checked before use

Evaluation score

Score 4 = having all 5 evaluation issues Score 3 = having 4 evaluation issues Score 2 = having 3 evaluation issues Score 1 = having 1-2 evaluation issue Score 0 = having no evaluation issue

106

Aspect 5: Quality of community-based tourism services

Additional views beneficial for further development

Totalling scores of aim 5.7

Efficient administration of community-based tour routes total scores (12) =

107

Aspect 5: Quality of community-based tourism services

Aim 5.8 Efficient administration of emergencies

(13) The community-based tourism promotion group has efficient plan for emergencies Explanation: The community-based tourism promotion group has plan, steps, equipment and measures for emergencies Evaluation issue

Please check over the existing item; The group evaluates risks, such as accidents from vehicle use and joining tourism activities, sudden illnesses, natural disaster, for instance

The group organizes training for responsible personnel to give them knowledge and skills in emergencies at least once a year

The group has plans to handle emergencies, such as steps to be taken in emergency cases, contace numbers, for example

Necessary tools and equipment are prepared to handle emergencies Emergency respond plan is updated on a regular basis.

The emergency plan is communicated to residents, tourists, and all partners. Emergency plans are rehearsed at least once a year Scoring criteria

Evaluation score

Score 4 = having all 7 evaluation issues Score 3 = having 5-6 evaluation issues Score 2 = having 3-4 evaluation issues Score 1 = having 1-2 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

108

Aspect 5: Quality of community-based tourism services (14) The community-based tourism promotion group has clear administrative structure for emergencies Explanation: The community-based tourism promotion group has administrative structure for emergencies, with defined coordinators, contact numbers, and health centers om the neighborhoos ready for emergencies Evaluation issue

Please check over the existing item; The group has coordinators in emergencies The group has at least 5 personel ready for service in emergencies

Scoring criteria

The group has contact numbers of related units in emergencies The group has referral system for victims/ patients to network partners or specialized or professional hands in solving problems from emergencies, such as relief units, hospitals and clinics, for instance Evaluation score

Score 4 = having all 4 evaluation issues

Score 3 = having 3 evaluation issues Score 2 = having 2 evaluation issues Score 1 = having 1 evaluation issue Score 0 = having no evaluation issue Additional views beneficial for further development

Totalling scores of aim 5.8

Efficient administration of emergencies total scores {(13 + (14)} รท 2 = 109

Summarizing score results

Summarizing score results Summarizing score results in evaluating community-based tourism promotion group................................................................................................................. 1. Aspect of community-based tourism administration Sequence

Criterion

Full score

Aim 1.1

Efficient administration of community -based tourism

Aim 1.2

Efficient common agreements for community-based tourism administration

Aim 1.3

Efficient do’s and don’t’s for tourists

Aim 1.4

Efficient personnel development in community-based tourism administration group

Aim 1.5

Efficient promotion of participation by all sides

Aim 1.6

Efficient psrticipation of various network partners

Aim 1.7

Efficient management of marketing and public relations of communitybased tourism

Aim 1.8

Efficient accounting and financial system

Aim 1.9

Children and youth participate in community-based tourism administration Total scores Obtained scores 110

Raw score

4 36 (A) ÷ 9 =

(A)

Summarizing score results

2. Aspect of economic and social management and good quality of life Sequence

Criterion

Full score

Aim 2.1

Efficient allocation of revenue

Aim 2.2

Efficient promotion of quality of life uplifting

Aim 2.3

Quality community products for enhancement of opportunities to increase tourism revenue

Aim 2.4

Human rights in tourism is focused upon

Total scores

Obtained scores

Raw score

(B)

(B) รท 4 =

3. Aspect of conservation and promotion of cultural heritages Sequence

Criterion

Full score Raw score

Aim 3.1

Quality database on cultural heritage for tourism

Aim 3.2

Efficient propagation of cultural heriage through community-based tourism

Aim 3.3

Efficient conservation and revival of local culture

Total scores

Obtained scores

111

(C)

Summarizing score results

4. Aspect of systematic and sustainable management of natural resourcs and environment Sequence

Criterion

Full score

Aim 4.1

Efficient resource management of areas for climate change adaptation

Aim 4.2

Quality database on natural resources and environment

Aim 4.3

Efficient propagation of wisdom on natural resources and environment through community-based tourism

Aim 4.4

Efffficiant conservation and revival of natural resources and environment in the community

Aim 4.5

Efficient creation of awareness on the importance of natural resources and environment through tourism

Total scores

Obtained scores

112

(D) รท 5 =

Raw score

(D)

Summarizing score results

5. Aspect of services and safety Sequence

Criterion

Full score Raw score

Section of facilities Aim 5.1

Satisfactory services and safety in tourism

Aim 5.2

Efficient communicators

Aim 5.3

Quality tourist service points

Aim 5.4

Effcient service contact and coordination

Section of safety preparedness Aim 5.5

Safe tour routes and activities

Aim 5.6

Safe tourist service points

Aim 5.7

Efficient administration of community-based tourism routes

Aim 5.8

Efficient administration of emergencies

Total scores Obtained scores

113

32 (E) รท 8 =

(E)

Interpretation of evaluation score results

Interpretation of evaluation score results Raw score

Level

3.01 - 4

Excellent

2.01 - 3 1.01 - 2 0.00 - 1

Good Satisfactory Improvement needed

Total scores aspect by aspect Obtained score Score level (full score 4)

Aspect 1. Sustainable administration of tourism group (A) 2. Economic and social management and good quality of life (B) 3. Conservation and promotion of cultural heritage (C) 4. Systematic and sustainable management of natural resources and environment (D) 5. Services and safety (E) 114

Presentation of score results in chart to be used in continous development planning

Presentation of score results in chart to be used in continuous development planning Community................................................................................................. 4

Aspect 1

3 2

Aspect 5

Aspect 2 1 0

Aspect 4

Aspect 3

115

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

Consultants

Colonel Naligatibhak Sangsnit, Ph.D. Ms. Sirikul Kasiwiwat

Assistant Professor Surachet Chetthamas Associate Professor Dr.Therdchai Chuaybamrung Assistant Professor Dr.Juthamas Wisansing Assistant Professor Jittasak Putjorn Ms. Potjana Suansri Mrs. Jaranya Daengnoi Assistant Professor Dr.Theera Sindecharak Assistant Professor Sutdaen Wisutthilak Mr. Phrommet Nathomthong Ms. Sasithorn Phunsuk Ms. Patitta Tantivejkul Ms. Kanokrat Wannarat Mr. Maitri Phutthawong Ms. Siriporn Limphruek Mr. Wanchai Suwatsiriphol Mr. Kantaphong Thonnuengroj Ms. Suthasinee Chaikhuankhan Mr. Annop Sucharitnan Ms. Siriwan Saikaew Mr. Wichan Suksawang Ms. Amaraporn Phadungcheep Mr. Prachak Siannok Mr. Chavalit Wisetsitthikul Mr. Theeramet Kajornpattanaphirom Mr. Tiam Laongklang Mr. Cherd Singkhampong 116

Consultants

Director-General, Designated Areas for Sustainable Tourism Administration (Public Organization) Deputy Director-General, Designated Areas for Sustainable Tourism Administration (Public Organization) President, National Parks Association of Thailand Dean, Faculty of Tourism Management, National Institute of Development Adminstration Expert in Tourism Marketing Faculty of Management Science, Silpakorn University Community-Based Tourism Institute Community-Based Tourism Institute Faculty of Sociology and Anthropology, Thammasat University Faculty of Sociology and Anthropology, Thammasat University Tourism Authority of Thailand Tourism Authority of Thailand Tourism Authority of Thailand Department of Agricultural Promotion Department of Tourism, Ministry of Tourism and Sports Department of Tourism, Ministry of Tourism and Sports Thai Ecotourism and Adventure Travel Association Tourism Council of Thailand Subdistrict Administrative Organizations Association of Thailand Community Development Department Community Development Department Department of Environmental Quality Promotion Department of Environmental Quality Promotion Association of Provincial Adninistrative Organizations Municipal Leaque of Thailand Ecotourism Village, Ban Mae Kampong Ban Prasat Archeological Travel Group Network of DASTA Community â&#x20AC;&#x201C; Based Tourism Promotion Groups

Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development

Editorial Team

Mr. Suthep Keasang

Mr. Somkiat Amnuaysuwan Ms. Wanvipa Phanumat Mr. Suwitcha Boonsamoot Mr. Man Aramsri Ms. Piyanat Klaiduan Mr. Nirut Borkerd

Mr. Worawee Charuphummika Mr. Chanchai Boonnsongsomkam Mr. Norases Vesa-Rajananda Mr. Watchara Tipchumnan Ms. Ranoo Pinthong Mr. Nattapong Bunkham Ms. Nathamon Hongsa Ms. Unchalee Srisarakham Ms. Sumonta Korkaew Ms. Sabaithip Insai Ms. Mayuree Srisuriyapong Mr. Jetana Patanachan Mr. Pasan Vibulrungsun

Editorial Team

Director, Office of Community-Based Tourism, Designated Areas for Sustainable Tourism Administration (Public Organization) Office of Community-Based Tourism, Designated Areas for Sustainable Tourism Administration (Public Organization) Office of Community-Based Tourism, Designated Areas for Sustainable Tourism Administration (Public Organization) Office of Community-Based Tourism, Designated Areas for Sustainable Tourism Administration (Public Organization) Office of Community-Based Tourism, Designated Areas for Sustainable Tourism Administration (Public Organization) Office of Community-Based Tourism, Designated Areas for Sustainable Tourism Administration (Public Organization) Office of Community-Based Tourism, Designated Areas for Sustainable Tourism Administration (Public Organization) Office of Community-Based Tourism, Designated Areas for Sustainable Tourism Administration (Public Organization) Office of Designated Ko Chang Islands and Vicinity (DASTA 1) Office of Designated Pattaya City and Vicinity (DASTA 3) Office of Designated Historical Parks of Sukhothai-Sri Satchanalai-Kamphaeng Phet Areas (DASTA 4) Office of Designated Historical Parks of Sukhothai-Sri Satchanalai-Kamphaeng Phet Areas (DASTA 4) Office of Designated Historical Parks of Sukhothai-Sri Satchanalai-Kamphaeng Phet Areas (DASTA 4) Office of Designated Area of Loei (DASTA 5) Office of Designated Area of Loei (DASTA 5) Office of Designated Area of Loei (DASTA 5) Office of Designated Nan Old City Area (DASTA 6) Office of Designated Nan Old City Area (DASTA 6) Office of Designated U-thong Ancient City Area (DASTA 7) Office of Designated U-thong Ancient City Area (DASTA 7)

117

Rules for the updating of the standard

Rules for the updating of the standard This standard was last revised in February 2019 and will be reviewed and updated every two-year based on the recommendations from the committees. Feedbacks for Its practicalities will be gathered and analysed as part of the annual assessment completed by the communities.

118

Annex 1

Annex 1 The standard is used to encourage self-regulated principles. The application of the standard should be in conjunction with the enforcement of Thai Laws.

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Criteria for Thailandâ&#x20AC;&#x2122;s Community-Based Tourism Development National Tourism Policy Committee February 2019