‘creative tourism’ is more than just travel for fun and relaxation. It provides opportunities for
travellers to gain a deeper insight and appreciation for local ways of life, customs and
cultures through direct experiences and on-site inter-actions with the owners of these
customs and traditions.
Put more simply, ‘creative tourism’ means traveling to places in search of new
experiences through hands-on, community-based activities that teach tourists about
themselves and about the unique character of the people and places they visit. Another
key component of ‘creative tourism’ is that, unlike at most of the world’s most popular
travel destinations, local communities don’t have to change to cater to the needs of
tourists. Creative tourism helps to make communities stronger. It makes local people
more self-reliant. And these are key to the creation of true sustainable tourism.