Creative tourism is a new term that was defined in 2000 by
Richards and Raymond. Richards (2005; 2011), emphasises the
significance of creativity in the planning and development
of cultural tourism.
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Creative tourism offered a new way of redesigning a non-interactive mode of sight-seeing cultural tourism. In that sense, Richards and Wilsons (2007) conceive that cultural landscape of the destination including festivals, cultural routes, museums, cultural heritage could be recreated to have an interactive role and provide better, and more engaging experiences co-created between the visitors and the local population. Creative tourism arguably represents a notable departure from traditional models of cultural and heritage tourism, moving away from tangible heritage as the key asset towards creative and symbolic capital to overcome the dilemma in “ The massification of cultural tourism” (Richards, 2016).