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TRUE CRIME SOUTH AFRICA: ‘THE PROGRESS HAS EXCEEDED MY EXPECTATIONS’
Crime podcast created TIYESE JERANJI @jeranji
A
Flamingo Vlei resident recently started a podcast called True Crime South Africa which is the first of its kind in South Africa to bring more attention to solved and unsolved crime cases in the country. Nicole Engelbrecht launched True Crime South Africa just over a month ago and it has exploded in popularity and is gaining momentum each day. She has always been a fan of true crime and she believes that seed was planted when she was indirectly affected by two murders. “My interest started when I was in school, in standard 5 (Grade 7) one of our girls in my class was kidnapped and murdered. At that tender age, it stuck in my mind. When I was in matric, one of the girls was murdered. I knew then that I had to do something,” she says. The mother of four fur babies says that podcasts work successfully overseas to help bring awareness to cases. “There is so much content from the British, Americans and Australians and nothing for us. True Crime South Africa is the first of its kind. Besides an interest in crime, I wanted to be a voice for victims in the country,” she says. She aimed to bring attention to cases, and she podcasts both unsolved and solved cases. “There are a lot of cases that often are missed because they are not given media attention. I have done a case on Amahle Thabethe, an eight-year-old from Duduza in Joburg and Charmaine Maré (16) from Kriel who was also murdered a few weeks before model Reeva Steenkamp,” she said. Steenkamp was shot by her boyfriend Oscar Pistorius on 14
February 2013. “Most people don’t know about these cases and that is why I focus on them,” she says, mentioning that she wants the podcast to serve as a platform to advocate for the victims. The podcast is currently sitting on number 35 on the Spotify charts and at number 21 on Apple podcasts, all up against international podcasts. She is delighted with this progress in a short period despite others saying it would take about two years to get momentum and see the results. Starting with zero experience in the media or digital environment, Engelbrecht says anyone can do it. “If women with no digital experience can do it, so can anybody else, just decide to do it. “The progress has exceeded my expectations. It has been insane and very amazing to see how people really wanted this and it has opened up a lot of discussions.” She adds that when she put out content, people will often be horrified and disgusted but there is a lot of support for the victims. “Above all, solved cases bring closure for people, we like safety, we like to know that the monster is in a cage. I think that is why 90% of the case recommendations I get are solved cases,” she says. Her bigger picture is to have True Crime South Africa become a brand and not just a hobby. “I want to talk at events, have True Crime merchandise. I want the platform to help other small businesses with advertising at a good rate,” she concludes. To listen to the podcasts go to: VSpotify: https://open.spotify.com/ show/3X462NMcwhzpaW3qAdqpbF VStitcher: https://www.stitcher.com/ s?fid=431060&refid=stp VApple Podcasts: https://podcasts.apple.com/za/podcast/true-crime-southafrica/id1469703618.
Nicole Engelbrecht shines the limelight on cases. PHOTO: TIYESE JERANJI
Valid from 15 August until 15 November 2019