MEDIA PACK 2019
PRINT London Property South is the market leading property magazine, showcasing the finest homes, interiors and gardens in south London. We support advertisers with insightful editorial to enhance their businesses. From first-time buyers to portfolio-landlords, our readers have a broad range of property interests, which is why London Property South tackles everything from mortgages to investment buys, to the latest styles and renovation projects.
londonpropertysouth.co.uk
HOUSE&HOME London Property South’s expertise goes well beyond just bricks and mortar – every month our expert writers find out what will be the next big thing in the world of interior design, home improvements and home furnishing to ensure readers are up to date with the latest trends.
“
We know our readers are stylish and love to spend on their homes. Every issue of SOUTH offers exciting design and inspiration from experts to make the most of a beautiful living space Jane Stevens Editor
”
londonpropertysouth.co.uk
CIRCULATION London Property South is a monthly title hand-delivered to south London’s most affluent homes, with a readership of over 112,000. The magazine is also available at all leading estate agents in south London and a selection of Country offices.
90% AB
99% ABC1 SE11
BARNES
KENNINGTON
SW13
BATTERSEA
SW8
SE5
OVAL
SW9 SW11
PUTNEY WANDSWORTH
SW15
SW4
SW18 EARLSFIELD SOUTHFIELDS
WIMBLEDON WEST WIMBLEDON
CLAPHAM
SW19
HERNE HILL
SW2
SW12 BALHAM
SW20
londonpropertysouth.co.uk
EAST DULWICH
DULWICH
SE21 WEST DULWICH
STREATHAM
COOMBE HILL
KT2
SE22
SE24
BRIXTON
TOOTING
SW17
CAMBERWELL
STOCKWELL
SW16
ADVERTISINGRATES MAGAZINE Double page spread
£1,300
Full page
£725
First half page
£425
Quarter page
£195
Half page
£375
Special positions +20% Advertorial Promotion +30%
WEBSITE ADVERTISING Medium Rectangle
POA*
Leaderboard
POA*
Wide Skyscraper
POA*
*Special packages and introductory offers available (All packages include promotion via social media channels – Twitter Facebook and Instagram)
londonpropertysouth.co.uk
DIGITAL& ONLINEVALUES Editorial uploaded to our website each month, boosted and seeded across all our social media accounts. Our expert writers guide readers through the hidden gems of our capital’s streets, bringing the latest news about new homes, property hotspots and investment opportunities, as well as musthave designs for home and garden. Practical yet aspirational, this premier magazine has become the ideal house hunting partner for discerning Londoners. The go-to source for all things property.
londonpropertysouth.co.uk
Available to download from
OURREADERS •
High status, living in and around south London
•
£1,800,000 average house value
•
65% own their own property
•
15% residents own a second home
•
50% of these homes are outside the UK
•
25% Directors
•
3 holidays / breaks a year 2 of them abroad
•
110,000 + Average household income
•
45% Male – 18% (Age 25-34) 22% (Age 45-55)
•
55% Female – 8% (Age 18-24) 33% (Age 35-44)
•
70% of residents own a car
*Source Experian, Tactican and Royal Mail
londonpropertysouth.co.uk
SOCIALMEDIA FACEBOOK • Sponsored and boosted posts reaching your target audience • Enhancing the printed campaign online • Bespoke video content reaching your target audience
INSTAGRAM • Property and interior focused • Local events featured weekly • High end engagement rate of 20%
TWITTER • Industry news • Your story told by us to your prospects
WEEKLY NEWSLETTER A targeted engaged audience of over 76,000 • What’s on • News • Property • Country homes • Interiors londonpropertysouth.co.uk
EMAIL MARKETING AND SOCIAL MEDIA • Sponsored newsletter with full editorial control – £500 • Sponsored Instagram post – £300 • Sponsored Instagram post, twitter & Facebook – £750 • Bespoke plan on offer – starting price £1,000
VIDEO/ VIRTUAL REALITY VIRTUAL REALITY We are partnered with one of the UK’s leading VR companies who can offer VR tours, photos and a floor plan service at one of the most competitive prices in the industry. • The perfect solution for busy and overseas buyers. • Stay ahead of your competition with the best marketing 3D – a perfect way for winning instructions • Makes the property a 24/7 open house online so buyers can view from anywhere POA
VIDEO
Uploaded to YouTube.
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Short engaging video to complement the written article and shared across all social media platforms reaching your target audience.
londonpropertysouth.co.uk
WEBSITE ADVERTISING All banners will alternate throughout our website on various pages. Please supply artwork for both sizes and include a URL address for the banners to link through to. Medium Rectangle: Leaderboard: Wide Skyscraper:
300×250 pixels 728×90 pixels 160×600 pixels
File format: Static JPEG. Colour Mode: RGB. Image Quality: 72dpi. Max File Size: 40kb
Wide Skyscraper Leaderboard
Medium Rectangle londonpropertysouth.co.uk
THE360°APPROACH
MAGAZINE
DIGITAL SOLUTIONS
TABLET
ONLINE DISPLAY
VIDEO
MOBILE
SOCIAL
VR TOURS
londonpropertysouth.co.uk
PUBLISHING SCHEDULE
ADSPEC MAGAZINE Full page bleed
Issue
Editorial
Advertising
Published
January
5th December
12th December
2nd January
Half page landscape
February
9th January
16th January
1st February
March
6th February
13th February
1st March
Full page Bleed Half page landscape Half page portrait
April
6th March
13th March
27th March
May
3rd April
10th April
24th April
June
1st May
8th May
22nd May
July
5th June
12th June
26th June
August
3rd July
10th July
24th July
September
31st July
7th August
21st August
October
4th September
11th September
25th September
November
2nd October
9th October
23rd October
December
6th November
13th November
27th November
January 20
4th December
11th December
2nd January
londonpropertysouth.co.uk
Half page portrait bleed
width x depth (mm) trim 230mm x 300mm bleed 236mm x 306mm 200mm x 260mm trim 230mm x 145mm bleed 236mm x 148mm 200mm x 125mm 95mm x 260mm trim 110mm x 300mm bleed 113mm x 306mm
Quarter page portrait
95mm x 125mm
Quarter page landscape
200mm x 62mm
High resolution PDF. (These must be provided with a minimum of 3mm bleed, registration marks on all sides.) All supplied images must be CMYK and a minimum resolution of 300dpi. Pictures should be saved as jpeg files (maximum quality and lowest compression). WE CANNOT ACCEPT images embedded in Word documents. Any fonts supplied must be Mac compatible. We cannot guarantee registration on small type reversed out lettering when made out of multiple colours.
TESTIMONIALS “I am consistently impressed with London Property South’s breadth and quality of coverage. The magazine provides the perfect mix of expert market comment, beautiful properties and local news.” Robin Chatwin, Head of South West London, Savills “London Property South is the premiere advertising option – particularly for special or luxury homes. The editorial aspect of the magazine makes it compelling for readers. The quality of the magazine and its excellent production values really show our houses at their very best. Last – but certainly not least our clients have been delighted with the exposure in what can only be described as the ‘Vogue of Property Magazines’!” Guy Leaning, Director, Robert Holmes
“London Property South is the ideal publication to showcase our properties and target potential buyers. It is a joy to read each month, with insightful and interesting market comments from industry experts alongside a fantastic range of available properties.” Kate Hancock, Group Marketing Manager, Octagon Developments
“We’ve advertised in London Property South from its launch. The magazine is an impressive publication and we use it to great success on valuations when pitching for business. In the digital age of property marketing, there is still worth using print channels if the editorial content is of seductively high quality and the magazine’s distribution puts your stock under buyers’ prospective noses. This publication works for us.” Jane Robathan, Marketing Manager, Roy Brooks
“An excellent magazine which focuses on the best property and has all the exciting and current events taking place in the area. It’s a good read!” Alex Oppenheim, Associate Director, John D Wood, Battersea
“Over the last decade, some agents may have felt that the rise of internet advertising has diminished the need or appetite for printed media. However; our experience is that we simply needed to focus on the right printed media to deliver our message to the customer. The team at London Property South have created a publication that focuses specifically on the housing market but also provides opportunities for us to regularly communicate a more detailed message to potential customers. This allows us to demonstrate our market knowledge and specialist insights that prove that not all estate agents are the same.” Darren Baker, Group Sales Director, Lauristons
“The magazine everyone needs to be in and the first to go from the magazine rack. Loved by agents and buyers alike.” Sam Sproston, Partner and Office Head, Knight Frank, Wandsworth
londonpropertysouth.co.uk
CONTACTUS ADVERTISING Publishing Director Alison Hurcombe ahurcombe@londonpropertysouth.co.uk +44 (0)7718 982736
EDITORIAL Editor Jane Stevens jstevens@londonpropertysouth.co.uk +44 (0)7779 585398
PRODUCTION/DESIGN Production Manager Dan Thompson southpr@typestart.co.uk +44 (0)1536 418181
londonpropertysouth.co.uk