M
agixx is an incredibly br i l l i a nt mu s i c i a n . Aside from being one of the fastest rising artistes emerging from Africa, he is also very skillful with the pencil (artist), a n a m a z i n g s i n g e r, a n d songwriter, who currently has a number of really intriguing hit songs to his credit. The Mavin Records signee speaks to Afrobeatsglobal p r e s e n t e r O m o b o l a Va l (@omobolanleadigun_), about life as a Nigerian artiste and how he got signed into Mavin record. Given that you go by Alexander Adelabu, it is almost impossible to tell that you are Yoruba. How then did your brand name, Magixx, evolve? People usually doubt that I’m Yoruba. People have always asked if I’m Igbo and that’s not surprising because my mum is from Edo State and I look more like her. Recently, I posted her picture on my Instagram page and people were saying I look so much like her. Also, people think I’m Igbo because of the way I talk. As for my brand name ‘Magixx’, it’s a divine name. I chose the name because I’m a very versatile artiste and this has been so since I was in school. I used to draw, sing, dance and all these things gave me that superman vibe. First, the name was ‘Magic’, and then I decided to change it to ‘Magixx’. How did you get signed to Mavin records and how did you feel when this happened?
‘My Greatest Achievement Definitely Will Be, Being Able To Provide For My Family, & Being Able To Look Out For People’ Mavin happened sometime in 2020 during the pandemic. Then, I was putting out a lot of freestyle videos and I was also reaching out to a lot of people that I really wanted to be signed to their management. I had just finished school then so I was really reaching out to people. Then one faithful night, I got a message and this message led to me meeting Don Jazzy and then becoming part of the team. This made me so happy. Though I was really popular in school (UNILAG) for my music and all that I always did but when I got signed, it just felt like God’s timing because it came at a very crucial time of my life when I needed it. What is your educational background? I studied Mass Communication at the University. The funny story is there was a time I wanted to do
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Sciences but after attending one class, I just knew it wasn’t for me. I always had a passion for Music. My Primary school was more like a Music school too so I did Theatre Arts, studied Music, Fine Arts and also played instruments while in school. Then when I got to secondary school I also joined a dance group and it just felt like I was always around Music. When did you kick-start your music career? I recorded my first song when I was thirteen but I didn’t put it out. The first song I recorded and put out was in 2015 so I’ll say I started my Music career officially in 2015. Which song would you consider to be your hit song? The first song before Mavin was ‘Problem’ but after I got signed into Mavin, it was ‘Love don’t cost a dime’. You know as an artist we just do our best and hope that a song will be accepted but you really never know which song will do exceptionally well. But for me, I am super grateful and this year I’ll definitely put out greater work. How would you describe your style of music? I would say I consciously make my music every time. My style is Afro-fusion; a little bit of soul, patwa, just afro fusion. I try to tell my story through my music. Not like my songs tell a current experience but more of my past experience. For example, when I sang ‘Love don’t cost a dime’, I had been single for like a year.
