Undergraduate study Marketing 2023/24
Why us? Check this helpingSo,anddoctorates,EnglandourTripleTeachingout!Excellenceproofofteachingexcellence:staffrankinthetopthreeinfortheproportionwhoholdwhohavehigherdegrees,holdteachingqualifications*.you’lllearnfromsomeofthebest,youtobethebest. *HESA 2022 Professional links Our strong links with the Chartered Institute of Marketing (CIM) mean that you may have the opportunity to gain CIM qualifications alongside studying for your degree.** **Excluding Business and Marketing BA(Hons) and Global Marketing (Top-up) BA(Hons). Student Support Throughout your time at university, you’ve access to specialised support, from help with your timetable to academic skills. Award HuddersfieldWinningBusinessSchool winners of the National Undergraduate Employability (NUE) Awards for Best University Placement Service in 2021. Open Days 2022 Saturday 2 July Saturday 24 September (online) Saturday 8 October Saturday 29 October Saturday 19 November Book now hud.ac.uk/open-days Scan to chat to studentsour
What’sinsideOurcourses 04 Business and Digital Marketing Management BA(Hons) 05 Business and Marketing BA(Hons) 06 Digital Marketing BSc(Hons) 07 Marketing BA(Hons) 08 Global Marketing (Top-up) BA(Hons) 11 Apply to us Start your journey with us hud.ac/apply 3
Business and Digital Marketing Management
BA(Hons)
The course is accredited to The CIM Graduate Gateway programme that gives our students exemptions from some elements of the CIM professional qualifications.
Accreditation
Dr Haseeb Shabbir, Course Leader
For more detailed course information, visit courses.hud.ac.uk4
Course info Course length: 3 years full-time 4 years inc. placement year Entry requirements: BBB-BBC/DDM-DMM/120-112
You’ll begin with a focused introduction to the core principles of business and marketing. You’ll look at organisational management, what drives the consumer, and how to market to them and take a wider view to see how digital developments are driving change across business and marketing.
Your future Employment prospects for students remain strong in the areas of business and digital marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, the Government, the media, industry and manufacturing.
Example modules • Digital Marketing in the Contemporary World • Managing People • Services Marketing • Strategy and TransformationBusiness
“The digital industry is growing rapidly with many very exciting marketing career opportunities. Businesses are increasingly investing in digital marketing campaigns and talent because managers understand they provide a good return on investment. Business and Digital Marketing Management develops graduates with a combination of marketing knowledge and digital skills that is highly valued by employers.”
Your course Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments, providing students with digital marketing expertise alongside business management skills. You could find out how social media can be used as a marketing platform by businesses worldwide and be involved in designing digital marketing campaigns. You’ll also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation.
Modules taken on this course focus on developing critical understanding of the role and management of digital technologies in contemporary business and marketing settings.
Example
Business Marketingand
• Understanding Global Dynamics • Strategy and TransformationBusiness • Responsible Business • Consumers and Consumption
BA(Hons)
Your future Previous graduates from this subject area have gone on to roles such as Account Executive, Account Manager, Channel Marketing Specialist, Assistant Brand Manager, Business Development Manager, Creative Marketer, PR Executive, Marketing Administrator, Press & Marketing Officer in organisations including RIcoh, Canon, Gratterpalm, Wigan Warriors RFC, Shark Design & Marketing Agency, UK Greetings, Halfords, Lawrence Batley Theatre and JDA Group.*
*LinkedIn Course info Course length: 3 years full-time 4 years inc. placement year Entry requirements: BBC/DMM/112 Accreditation
5
The course is accredited to The CIM Graduate Gateway programme that gives our students exemptions from some elements of the CIM professional qualifications. draw from many topics to understand humans, how and why they consume. This makes them open-minded individuals well suited to working in a wide variety of roles and organisations. Studying business and marketing together is suited to those who have diverse interests and who want to develop their skills as flexible team members able to adapt to changing circumstances.”
“Marketers
Your course Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both topics that could prove invaluable in the private or public sector. The course begins with a focused introduction to the core principles of marketing. We’ll look at what drives the consumer, and how to connect with them and we’ll take a wider view to see how marketing fits into the business environment. The business modules on the course enable you to focus on the business issues that you are interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individuals, groups and processes can affect a business’s overall performance. You’ll have the opportunity to take an optional placement year that could see you working in a variety of roles for diverse organisations. Our combination of broad knowledge, with its application to real world scenarios, readies students for careers in a range of business and marketing leadership. modules
Dr Claire McCamley, Senior Lecturer in Marketing
For more detailed course information, visit courses.hud.ac.uk
Content • Digital
Accreditation
For more detailed course information, visit courses.hud.ac.uk
6
Marketing • Developing
Your course Digital, mobile and social media are changing the world and this course gives you the chance to be at the forefront of these exciting developments. Our Digital Marketing degree is designed to give you expert knowledge in relation to data analytics, alongside practical skills to manage and implement marketing campaigns via digital, mobile and social media. This course prepares you with the requisite knowledge, skills and experience to create, analyse and manage data driven initiatives as well as associated business processes to facilitate decision making. You’ll gain an Institute of Data and Marketing (IDM) accredited degree and have the chance to apply for a placement working for well-known companies such as Huddersfield Town, The Baby Room and Freeman Gratton Holdings. You’ll find out how social media can be used as a marketing platform by businesses worldwide. You could also explore new technologies like augmented reality and artificial intelligence and learn how to manage and implement digital marketing campaigns. At Huddersfield, we always aim to innovate. Innovation is at the heart of the Digital and Social Media Marketing course. By keeping things fresh and up-to-the-minute, the course is designed to give you the opportunity to get a great head start in a marketing career. Media Creative Marketing Campaigns Data Analytics and Creating Value
Digital
Example modules • Digital Marketing in the Contemporary World • Creative CommunicationsMarketing • Social
BSc(Hons)
and Communications •
Your future Employment prospects for students remain strong in the areas of digital marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, the Government, the media, industry and manufacturing.
Marketing
Course info Course length: 3 years full-time 4 years inc. placement year Entry requirements: BBB-BBC/DDM-DMM/120-112
The course is accredited by the Institute of Data and Marketing (IDM) and is also accredited to The CIM Graduate Gateway programme that gives our students exemptions from some elements of the CIM professional qualifications.
Marketing BA(Hons)
Your course
You’ll have the opportunity to work on live projects and industry informed assignments, not to mention an optional placement year. Employers are looking for independent and flexible graduates who combine subject knowledge with practical experience, and we will give you the chance to build up your CV. Marketing and Society Developing Creative Marketing Consultancy Marketing
Content • Creative
Your future Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, eCRM Manager, Customer Experience Analyst, Marketing Communications Executive, Product Manager, Category Marketing Executive, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Haribo, Redrow Homes, Jupiter Advertising, The Body Shop, Lawrence Batley Theatre, JD Williams, Marshalls PLC, Mamas and Papas, Sainsburys and Burtons Biscuits.*
I would recommend the University of Huddersfield as I met a lot of great people and felt supported throughout my whole time there.” Gregory Hustler Graduated in 2019 and is now a Digital Marketing Manager at Weidmann Holding AG For more detailed course information, visit courses.hud.ac.uk
“The theory I learnt throughout my degree has been useful, specifically when completing external market analysis. It’s always good to follow a framework – and it really shows your employer that you know your stuff.
The course is accredited to The CIM Graduate Gateway programme that gives our students exemptions from some elements of the CIM professional qualifications.
•
Planning
Project • Strategic
If you understand consumers, content and communications, you could forge a very successful career in marketing. Understanding what drives people to engage with experiences, products and services, marketing contributes to organisational and wider sociocultural transformation. Our course aims to give you a thorough grounding in marketing as well as the skills to develop creative and compelling content and communications.
*LinkedIn Course info Course length: 3 years full-time 4 years inc. placement year Entry requirements: BBB-BBC/DDM-DMM/120-112 Accreditation
7
At Huddersfield, we were the first to introduce marketing into our undergraduate degrees and we continue to stay at the cutting-edge with our Marketing BA(Hons) course. We aim to keep abreast of all the latest marketing thinking and practice to give you an excellent opportunity to build your skills and move on to your marketing career.
Example modules •
**LinkedIn Course info Course length: 1 year
BA(Hons)
This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you have already studied marketing or business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context, we will give you the opportunity to enhance your strengths in global marketing and international business and give you the chance to choose modules like strategic management to build up your skills.
Example modules • International Marketing • International Business • Strategic Marketing Planning • Cross Cultural Studies Your
Entry requirements: HND or
course information,
For
Global (Top-up)Marketing
courses.hud.ac.uk8
Your course
With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale.
You’ll look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena. future Previous graduates from this subject area have gone on to roles such as Marketing Assistant, Business Development Manager, Marketing Administrator, Press & Marketing Officer, Marketing & Lead Generation Executive in organisations including Marshalls PLC, HD8 Network, JD Williams and Demica.** full-time degree/120equivalent/FoundationECTScredits more detailed visit
Open Days 2022 Saturday 2 July Saturday 24 September (online) Saturday 8 October Saturday 29 October Saturday 19 November Book now hud.ac/open-days
If we propose to make a major change to a course that you are holding an offer for, then we will tell you as soon as possible so that you can decide whether to withdraw your application prior to enrolment.
This brochure was prepared in the spring of 2022 for courses starting in September 2023 and is up to date as at the date of publication. Any subsequent changes to information will be published in the course information listings on our website courses. hud.ac.uk , and you should check this for the latest information before you apply.
We will always try to deliver your course and other services as described. However, sometimes we may have to make changes as set out below:
Changes to a course you have applied for
Covid-19
Major changes
Changes to your course after you enrol as a student
In exceptional circumstances, we may, for reasons outside of our control, be forced to discontinue or suspend your course. Where this is the case, a formal exit strategy will be followed and we will notify you as soon as possible about what your options are, which may include transferring to a suitable replacement course for which you are qualified, being provided with individual teaching to complete the award for which you were registered, or claiming an interim award and exiting the University. If you do not wish to take up any of the options that are made available to you, then you can cancel your registration and withdraw from the course without liability to the University for future tuition fees and you will be entitled to a refund of all course fees paid to date. We will provide reasonable support to assist you with transferring to another university if you wish to do so.
Where your course allows you to choose modules from a range of options, we will review these each year and change them to reflect the expertise of our staff, current trends in research and as a result of student feedback or demand for certain modules. We will always ensure that you have a range of options to choose from and we will let you know in good time the options available for you to choose for the following year.
Termination of course
Some of the images in this brochure were produced before, and during, periods where various restrictions were in place. To find out how we’re maintaining our Covid-secure campus, visit hud.ac/covid 10
The legal bit
We will only make major changes to the core curriculum of a course or to our services if it is necessary for us to do so and provided such changes are reasonable. A major change in this context is a change that materially changes the services available to you; or the outcomes, or a significant part, of your course, such as the nature of the award or a substantial change to module content, teaching days (part time provision), classes, type of delivery or assessment of the core curriculum.
For example, it may be necessary to make a major change to reflect changes in the law or the requirements of the University’s regulators; to meet the latest requirements of a commissioning or accrediting body; to improve the quality of educational provision; in response to student, examiners’ or other course evaluators’ feedback; and/or to reflect academic or professional changes within subject areas. Major changes may also be necessary because of circumstances outside our reasonable control, such as a key member of staff leaving the University or being unable to teach, where they have a particular specialism that can’t be adequately covered by other members of staff; or due to damage or interruption to buildings, facilities or equipment. Major changes would usually be made with effect from the next academic year, but this may not always be the case. We will notify you as soon as possible should we need to make a major change and will carry out suitable consultation with affected students. If you reasonably believe that the proposed change will cause you detriment or hardship we will, if appropriate, work with you to try to reduce the adverse effect on you or find an appropriate solution. Where an appropriate solution cannot be found and you contact us in writing before the change takes effect you can cancel your registration and withdraw from the University without liability to the University for future tuition fees. We will provide reasonable support to assist you with transferring to another university if you wish to do so.
Changes to option modules
Apply to us
We hope you’ve found all the information you need to inspire you to become a student here at Huddersfield. Now all you need to do is apply.
If this is your first (undergraduate) degree and you want to study a full-time course, then you’ll apply via the Universities and Colleges Admissions Service (UCAS) at ucas.com If you’re at a college or school right now, it’s probably already registered with UCAS. The best thing to do is ask your teacher or careers adviser to help with your application. Once you’ve applied we’ll keep in touch with you throughout the application process, so you’re up to speed with what’s going on.
UCAS
If you want to start your course in September 2023, you can apply through UCAS any time from 1 September 2022 onwards. Please make sure UCAS receives your application by the first application deadline in January 2023. Please see hud.ac/faa for more information. Our institution code is HUDDS H60. Contact us Got a question? Get in touch with us. Tel. +44 (0)1484 472956 Email. sbuscourseadmin@hud.ac.ukhuddersfieldbusinessschool@UoHBusinessSch
When to apply
Start your journey with us hud.ac/apply 11
Huddersfield
University of
Tel.UKHD1WestHuddersfieldQueensgateYorkshire3DH+44(0)1484 Email. www.hud.ac.ukask@hud.ac.uk
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