張翔_2020作品集

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每個人來到這個世界都有它的意義,對我 來說,人生就是在找尋意義的過程。設計 和創作是我認識這個世界的方法,透過創 作詮釋我所認知的世界。這本作品集可能 還不成熟,但也是截至今日對我自己的紀 錄,也是我活著的證明。 Everyone who comes to this world has its meaning, and life is the process of finding the meaning. Design and creation is my way of knowing the world. This portfolio may not be mature yet, but it is also my own record. It is also the proof that I am alive


Content

目錄

01. Design Project 01-1

Counseling

01-2

The Age of Tongan Ship

01-3

Packaging Design of Morinaga Milk Caramel

02. Logotype

設計專案 觀心 8 乘風破浪 16 森永牛奶糖包裝設計 22

標誌 / 標準字

02-1

Magical Garden

02-2

List if Flowers

魔法庭園 30

02-3

Growing up

02-4

Xing Tan

02-5

A Tale of Two Cities

02-6

Invisible Man

02-7

Edu Camp

02-8

Four Seasons

春夏秋冬

02-9

Valley Silence

谷靜

02-10

Island

島 33

02-11

Dream

02-12

Pupa

02-13

Sketch of Home

家的素描

02-14

Pig Year

豬事大吉 34

02-15

An-Kong Community

咱ㄟ安康

02-16

Building The Spring

打造春天 35

02-17

Mouse Year

02-18

The Second Choices

02-19

NCCU SC

花名錄 政在長大 杏壇 31 雙城記 隱形人 Edu Camp 32

蛹 Pupa

歲次庚子 在講桌上跳舞 NCCU SC 36


4

03. Poster Design 03-1

Montessori place-based education for adolescents

03-2

Daniel Pearl Day of Music

03-3

Stay hungry, stay foolish

03-4

Seminar on the truth of "re-rebellion" in prison

04. Publication Design

5

海報設計 蒙特梭利青少年教育 40 丹尼一日音樂節 42 渴望向光 44 獄中再叛亂案真相研討會 46

刊物設計

04-1

MEMORIES OF YUSAKU KAMEKURA

龜倉雄策錄 50

04-2

Zine of the Shoebill

鯨頭鸛小誌 54



01 Design Project 設計專案

01-1

Counseling

01-2

The Age of Tongan Ship

01-3

Packaging Design of Morinaga Milk Caramel


觀心 Counseling 心理諮商時常會被大眾誤會是精神有問題才需要的服務,但諮商可以運 用的範圍其實非常廣。「觀心」希望透過圖文設計,以活潑的形式讓大 眾了解「心理諮商」在做些什麼,並藉此打破對心理諮商有關的迷思。 對於諮商更加的了解,不僅能讓資源更有效的發揮,也對解決自身的問 題或煩惱有進一步的幫助。

Since that are lots of misconceptions about Counselling from the general public, "Counseling" is a project which to provide the correct concepts of Counselling through graphic design and illustration. A better understanding of counseling can not only make resources of counseling more effective, but also help people to solve their problems.


8

Color Palette

C69 M42 Y19 K0

Logotype

C50 M25 Y0 K0

C15 M55 Y20 K0

C0 M15 Y0 K0

9


Character Design


10

Social Content

11




Exhibiition


14

15


在動盪不安的大航海時代,化身為商人、海盜或者軍官,搭著「同安船」乘風破浪,在海上 蒐集並掠奪資源,努力成為海上的王者。一種主題、兩種玩法-可以在教室裡帶領學生透過 遊戲認識「同安船」的歷史,學習資源分配及管理能力;也可以在餐廳一隅和三五好友進行 刺激的海洋生存與謀略大戰。兼具知識性與娛樂性,結合體感、策略及角色扮演於一爐的遊 戲,等你來挑戰!


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01-2 The Age of Tongan Ship / Board Game Design 2017.12

client / 政大轉注藝遊團隊

In the turbulent era of big navigation, you can incarnate as a businessman, pirate or officer and collect resources at sea with the "Tongan Ship". Try to be the king of the sea.The board game has one theme and two ways to play. You can teach the history of Tongan Ship to students by playing the game, or you can also play with your friend at the corner of the restaurant. This board game has both intellectual and recreational, and also combines strategy and role playing. Wait for you to challenge!


01-2

The Age of Tongan Ship / Board Game Design 2017.12

包裝盒

Packing Box


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19

遊戲說明書 Instruction




森永牛奶糖包裝設計 Packaging Design of MOrinaga Milk Caramel

森永牛奶糖是許多臺灣人的兒時記憶。在插畫設計及整體風格 上以「童趣」作為核心概念,並融合學校的場景。外盒外觀是 校園風景,打開外盒後,呈現的是一個活潑的教室。每一個牛 奶糖的小盒子都是一個富有個人特色的學生。學生們有人聊 天、有人認真,老師則是在台上邊授課邊管秩序,這樣的教室 光景或許是每個人都曾經歷的學生記憶。

The whole package uses the school as the theme of the illustration. The outer packing box is a school building, and the inner side uses the classroom and teacher lecturing as a scene. The small box of caramel presents the students in class. Some students are serious and some are chatting, the whole classroom is full of lively atmosphere.

Director / Regina Wang Date / 2020.06

Size / 28cm*28cm

Non commercial


23 22

01-3

Packaging Design of Morinaga Milk Caramel



24

25



26

01-3

Packaging Design of Morinaga Milk Caramel

Detail Photography

27



02 Logotype 標誌 / 標準字

02-1

魔法庭園

02-11

02-2

花名錄

02-12

蛹 Pupa

02-3

政在長大

02-13

家的素描

02-4

杏壇

02-14

豬事大吉

02-5

雙城記

02-15

咱ㄟ安康

02-6

隱形人

02-16

打造春天

02-7

Edu Camp

02-17

歲次庚子

02-8

春夏秋冬

02-18

在講桌上跳舞

02-9

谷靜

02-18

NCCU SC

02-10 島


02 Logo and Logotype

02-1 魔法庭園 Magical Garden

02-2 花名錄 List of Flowers

02-3 政在長大

client / Education Camp

Project of inBlooom interns

client / Edu Department

date / 2017.09

date / 2017.08

date / 2018.06


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31

02-4 杏壇 Xing Tan

02-5 雙城記

02-6 隱形人 Invisible Man

client / Edu Department

client / none

client / none

date / 2017.06

date / 2016.10

date / 2016.08


02 Logo and Logotype

02-7 Edu Camp

02-8 春夏秋冬

02-9 谷靜 Valley Silence

client / Education Camp

client / 杏壇章節標準字

client / 谷靜杜度假民宿

date / 2016.07

date / 2017.06

date / 2018.01


32

02-10 島

02-12 夢

JustFont 展覽投稿

數位平台展覽

date / 2018.03

date / 2017.11

02-11 蛹 PUPA

02-13 家的素描

client / 蛹 專輯標準字

數位平台展覽

date / 2017.06

date / 2017.01

33


02 Logo and Logotype

02-14 豬事大吉

02-15 咱ㄟ安康

client / none

client / 微光盒子

date / 2019.01

date / 2019.09


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35

02-16 打造春天

02-17 歲次庚子

02-18 在講桌上跳舞

client / 實驗教育中心

client / none

client / 實驗教育中心

date / 2020.04

date / 2020.01

date / 2019.05


政大學生議會 Logo

02-19 政大學生議會 client / 政大學生議會

NCCU Student Congress Logo

date / 2017.12

創作理念

Concept

學生議會的主要目標為監督學生會以及對學

The main goal of the Student Congress is

校爭取學生權益,核心理念是「放大」及「傳 聲筒」,學生議會的工作不只是放大檢視學 生會的預算和活動,也是放大學生的聲音, 作為學生與學校之間的傳聲筒。

to supervise the Students Association and strive for student rights. The core concept is "louder" and "megaphone". The work of the Student Congress is not only to supervise, but also a megaphone between the student and the school.

概念發想 Concept

+ Student Congress

Logo 規劃 Standard

Megaphone


36

單色規範 MonoTone

應用實例 application

02 Logo and Logotype

37



03 Poster Design 海報設計

03-1

Montessori place-based education for adolescents

03-2

Daniel Pearl Day of Music

03-3

Stay hungry, stay foolish

03-4

Seminar on the truth of "re-rebellion" in prison


以場域為本的蒙特梭利青少年教育 Montessori place-based education for adolescents

client / Taiwan Experimental Education Center size / 594 x 841 mm date / 2019.03

創作理念 以場域作為發想主軸,教學場域不只限於教室,社區、美術館、農場、 圖書館、大自然皆是學習的場域,融合許多元素於畫面,讓觀者可以自 由的穿梭在各個場域中。

Concept The teaching field is not limited to the classroom. The community, art gallery, farm, library, and nature are all learning areas. It integrates many elements into the picture, allowing viewers to freely travel in the poster.


40

03-1

41

Montessori place-based education for adolescents / Poster Design 2019.03


丹尼一日音樂節 Daniel Pearl Day of Music

client / none size / 420*594 mm date / 2018.06

創作理念 丹尼一日音樂節是為紀念慘遭恐怖份子殺害的華爾街日報記者丹尼 ‧ 波爾 (Daniel Pearl) ,也是希望透過丹尼生前最熱愛的音樂,繼續在世 界各地傳遞愛與和平的希望種子。音樂類型包含嘻哈、爵士、電子、搖 滾,這次主視覺以嘻哈為主題,透過膠帶的黏貼,營造一種隨意、自由 的風格,再以噴漆作為點綴,紅色的噴漆也象徵著被殺害的丹尼波爾。

Concept Daniel Pearl Day of Music is to commemorate the Wall Street Journal reporter Daniel Pearl that was killed by the terrorist. Through Danny's most loved music, the event hope to continue the seeds of love and peace around the world. Music types include hip hop, jazz, electronics, rock. The key visual is the theme of hip hop. I create a casual, free style through the tape. The red spray paint also symbolizes the murder of Daniel Pearl.


42

2018

Daniel Pearl

Day Of Music

9/27 14:00-21:30

. S AT

客家文化主題公園

For

Free

03-2 Daniel Pearl Day of Music / Poster Design 2018.06

43


渴望向光 Stay hungry, stay foolish

client / Taiwan Experimental Education Center size / 594 x 841 mm date / 2020.07

創作理念 追求知識的渴望如同在黑暗中尋求那道唯一的光芒,為實驗教育中心設 計的暑假師資培訓計畫主視覺中,利用在黑暗中投射出的光芒,呈現對 知識的渴望。印刷上使用銀墨,讓黑暗中的光增添寧靜、深厚的的靜謐。

Concept The desire for knowledge is like seeking the only light in the dark. In the key visual of the summer teacher training program designed for the experimental education center, the light projected in the dark is used to present the desire for knowledge. Silver ink is used in printing, which makes the light in the dark add tranquility and deep tranquility.


44

03-3

Stay hungry, stay foolish / Poster Design 2020.07

45


獄中再叛亂案真相研討會 Seminar on the truth of "re-rebellion" in prison

client / National Human Rights Museum size / 594 x 841 mm date / 2020.01

創作理念 受國家人權博物館之約,設計研討會的系列視覺。以文字設計構成主視 覺,概念上用鐵絲網加上監獄的「獄」字。配色上的明暗對比想表達, 在幽暗的監獄中,只要能攀越過鐵絲網似乎就能重新獲得光明。

Concept Invited by the National Human Rights Museum, design the visual series of the seminar. The key visual is composed of typography. In concept, the word "prison" is added with barbed wire. In the dark prison, as long as you can climb over the barbed wire, it seems that you can regain the light.


46

03-4

Seminar on the truth of "re-rebellion" in prison / Poster Design 2020.01

47



04 Publication Design 刊物設計

04-1

MEMORIES OF YUSAKU KAMEKURA

04-2

Zine of the Shoebill


龜倉雄策錄 MEMORIES OF YUSAKU KAMEKURA

size / 148*210 mm / 148*105 mm date / 2019.12

創作理念 紅色小冊以 A6 開本,是日本習慣的文庫本大小,以文字內容敘述龜倉 雄策的生平,並以太陽東升西落為意象切分成「朝日」「烈日」「夕日」 「餘暉」四個章節,除了表示人生的開始與結束,太陽的意象也呼應了 龜倉雄策最為人所知的作品 − 1964 年東京奧運會徽。大冊 A5 開本收 集了龜倉雄策生平中較為人所知的許多作品,如 Nikon 系列海報、東 奧系列海報、以及許多 Logo 設計等作品。

Concept The design divides the picture and text into two volumes, with red and gold as the main body of the overall decoration, and also pays homage to the 1964 Tokyo Olympic emblem designed by Kamakura. The small red volume is mainly composed of words, while the large volume with the golden sun as the cover records the works of Kamekura. The two volumes are bound with detachable nails, which can be read separately or kept together.


04-1

MEMORIES OF YUSAKU KAMEKURA / Publication Design 2019.12




鯨頭鸛小誌 Zine of the Shoebill

Director/ Lynette Zeeng & Michele Murray size / 210*297 mm date / 2020.07

Concept I chose shoebill as the theme. Because shoebill has a weird and foolish appearance, so I use a cartoon style as my illustration. I assume that this zine will be taken at zoo. I set teenagers as my target audience. In order to draw their attention, I combine the memes in the illustrations. The poses are all reference from memes. And I write the title like the shoebill is talking to the audience. I want to create a lively atmosphere in this zine, and also want to let the audience know that it is not boring to read information.


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04-2

Zine of the Shoebill / Publication Design 2020.07

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04-2

Zine of the Shoebill / Publication Design 2020.07


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信じる心があなたのマホ

編輯設計 / 張翔 Design / Hsiang Chang




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