mm
每個人來到這個世界都有它的意義，對我 來說，人生就是在找尋意義的過程。設計 和創作是我認識這個世界的方法，透過創 作詮釋我所認知的世界。這本作品集可能 還不成熟，但也是截至今日對我自己的紀 錄，也是我活著的證明。 Everyone who comes to this world has its meaning, and life is the process of finding the meaning. Design and creation is my way of knowing the world. This portfolio may not be mature yet, but it is also my own record. It is also the proof that I am alive
Content
目錄
01. Key Visual 01-1
The Age of Tongan Ship
01-2
The Worker cultivation plan of Experimental Education
01-3
NCCU 78th Graduation Party
02. Logotype
主視覺設計 乘風破浪 8 捏出教育新想像 16 政治大學第 78 屆畢業舞會 24
標誌設計
02-1
Magical Garden
魔法庭園 32
02-2
List if Flowers
02-3
Growing up
02-4
Xing Tan
02-5
A Tale of Two Cities
02-6
Invisible Man
02-7
Edu Camp
02-8
Four Seasons
春夏秋冬
02-9
Valley Silence
谷靜
02-10
Island
02-11
Dream
02-12
Pupa
02-13
Sketch of Home
家的素描
02-14
NCCU SC
NCCU SC 36
花名錄 政在長大 杏壇 33 雙城記 隱形人 Edu Camp 34
島 35 夢 蛹 Pupa
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03. Poster Design 03-1
Montessori place-based education for adolescents
03-2
Daniel Pearl Day of Music
04. Publication Design 04-1
107 Xing Tan
04-2
List of Flowers
5
海報設計 丹尼一日音樂節 40 42
刊物設計 107 杏壇【Voice】 46 花名錄 52
05. Project
專案創作
06-1
6 Songs About Leaving
離家六部曲 60
06-2
Dream Puzzle
06-3
Meomory of Ocean
海洋記憶 68
06-4 Pupa Album Design
蛹 - 專輯攝影 72
夢想填字 64
A. About me
張翔 Shawn Chang
1996 年生於臺灣臺北市，生日是獅子座最後一天，帶有一點處女 座的執著。就讀於國立政治大學，主修教育，雙主修廣告，因為對平面 設計有極大的興趣，起初自學各種繪圖軟體以及研究與平面設計相關知 識，後來在政大整合實驗中心實習單位數位平台擔任助理，也學習到更 進階的軟體技巧以及攝影技巧。經常參加設計師所舉辦的工作坊，精進 自己除了軟體操作以外的設計思考能力和設計實務方法。有接案經驗， 在實作與平常的創作中磨練自己的技巧。
Born in 1996, Taiwan, Taipei. Birthday is the last day of Leo, With a little Virgo's attachment. Study in National ChenChi Universaty. Major Education, double major advertising. Because of great interest in graphic design, I start to learn illustration software and study Graphic design related knowledge. After that, I join the ITLab as an assistant to learn more advanced software skills and photography skills. I often attend workshops organized by designers, beacuse I want to innovate in design thinking and design practice methods other than software operations. Have experience in receiving cases, practice my skills in cases and ordinary creation.
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學歷
Education
國立政治大學
National ChengChi University
教育學系
Department of Education
廣告學系
Department of Advertising
經歷
Experience
政大音樂節 / 設計組
NCCU Music Festival / Design
數位平台 / 助理
ITLab / Assistant
教育研究社 / 一級幹部
Education Camp / Core Member
教育系學會 / 文宣
Student Association / Artistic Design
印花樂藝術設計 / 實習生 數位平台工作坊 / 講師 2018 臺灣文博會 / 志工
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inBlooom / Intern ITLab Workshop / Lecturer 2018 Creative Expo Taiwan / Volunteer
能力 Skills Adobe Illustrator
90%
Adobe Photoshop
80%
Adobe Indesign
75%
Adobe Lightroom
75%
Photography
70%
Baking
80%
01 Key Visual 主視覺設計
01-1
The Age of Tongan Ship
01-2
The Worker cultivation plan of Experimental Education
01-3
NCCU 78th Graduation Party
在動盪不安的大航海時代，化身為商人、海盜或者軍官，搭著「同安船」乘風破浪，在海上 蒐集並掠奪資源，努力成為海上的王者。一種主題、兩種玩法－可以在教室裡帶領學生透過 遊戲認識「同安船」的歷史，學習資源分配及管理能力；也可以在餐廳一隅和三五好友進行 刺激的海洋生存與謀略大戰。兼具知識性與娛樂性，結合體感、策略及角色扮演於一爐的遊 戲，等你來挑戰！
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01-1 The Age of Tongan Ship / Board Game Design 2017.12
client / 政大轉注藝遊團隊
In the turbulent era of big navigation, you can incarnate as a businessman, pirate or officer and collect resources at sea with the "Tongan Ship". Try to be the king of the sea.The board game has one theme and two ways to play. You can teach the history of Tongan Ship to students by playing the game, or you can also play with your friend at the corner of the restaurant. This board game has both intellectual and recreational, and also combines strategy and role playing. Wait for you to challenge!
01-1
The Age of Tongan Ship / Board Game Design 2017.12
包裝盒
Packing Box
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13
遊戲說明書 Instruction
地圖 Map
放置版 Board
01-1
The Age of Tongan Ship / Board Game Design 2017.12
角色設計 Character
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卡牌 Card
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實驗教育撐起了空間，讓老師與家長擁有從來沒有過的課堂自由和交流 餘裕，面對無限可能的同時，也獨自在未知中摸索、碰壁。今年，邀請 你與全台資深實驗教育工作者及其他夥伴一同奮鬥，在學習、實踐與反 思中，將栩栩如生的想像化為最真實的風景。
Experimental education has provided space for teachers and parents to have free classroom and free exchanges.In the face of endless possibilities, we also fumbled in the unknown.This year, we invite you to work with senior experimental educators and other partners in Taiwan.
client / Taiwan Experimental Education Center 01-2
The Worker cultivation plan of Experimental Education / Communication Design 2018.02
標準字
字型規範
Logotype
Corporate Typeface
中 / 英：源柔ゴシック X R / B
實驗教育工作者培育計畫 實驗教育工作者培育計畫 實驗教育推動中心是國立政治大學教育學系受教育部委託而成立的研 究中心，成立宗旨在於，依據「實驗教育三法」，推動實驗教育的發 展，以促進臺灣的教育改革與創新。
Experimental Education Experimental Education Taiwan Experimental Education Center is a research center commissioned by the Ministry of Education of the Department of Education of the National Chengchi University.
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色彩計畫 標準色
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Color Palette
Standard Color
C0 M0 Y0 K80
C0 M0 Y0 K20
C0 M0 Y0 K10
輔助色
Auxiliary Color
C20 M100
C0 M60
C0 M0
C80 M10
C60 M20
C80 M30
C60 M80
Y50 K0
Y60 K0
Y60 K0
Y70 K0
Y80 K0
Y30 K0
Y10 K0
輔助圖形
Supporrting Graphics
01-2
The Worker cultivation plan of Experimental Education / Communication Design 2018.02
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Poster
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2018.02
01-2 The Worker cultivation plan of Experimental Education / Communication Design 2018.02
DM
2018.02
Booklet / NameCard
2018.02
01-3
NCCU 78th Graduation Party / Communication Design 2018.06
client / 78th Graduation Class Association
在燈光暗下時，每個與會者都是黑暗中閃閃發光的螢火，象徵著每 個畢業生都將會是宇宙中點綴的星辰，未來就算身處黑暗，也要照 亮自己，照亮他人，成為黑暗中的希望之光。 When the light dark, every participant is a sparkling firefly in the dark. It symbolizes that every graduate will be an shining star in the universe. Even if you are in the dark period of life in the future, you must lighten yourself and other people. Being the light of hope in the deep dark.
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活動識別系統
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Identification System
標誌應用 Sign Application
字型規範 Corporate Typeface
思源黑體 Noto Sans CJK
標準色 Standard Color
C90 M70 Y75 K50
C45 M0 Y70 K0
100%
100%
01-3
NCCU 78th Graduation Party / Communication Design 2018.06
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01-3
Backboard
NCCU 78th Graduation Party / Communication Design 2018.06
外場背板外觀
路燈旗外觀
Street Light Flag
活動攝影 / 黃照軒
02 Logotype 標誌設計
02-1
魔法庭園
02-8
春夏秋冬
02-2
花名錄
02-9
谷靜
02-3
政在長大
02-10
島
02-4
杏壇
02-11
夢
02-5
雙城記
02-12
蛹 Pupa
02-6
隱形人
02-13
家的素描
02-7
Edu Camp
02-14
NCCU SC
02 Logo and Logotype
02-1 魔法庭園 Magical Garden
02-2 花名錄 List of Flowers
02-3 政在長大
client / Education Camp
Project of inBlooom interns
client / Edu Department
date / 2017.09
date / 2017.08
date / 2018.06
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02-4 杏壇 Xing Tan
02-5 雙城記
02-6 隱形人 Invisible Man
client / Edu Department
client / none
client / none
date / 2017.06
date / 2016.10
date / 2016.08
02 Logo and Logotype
02-7 Edu Camp
02-8 春夏秋冬
02-9 谷靜 Valley Silence
client / Education Camp
client / 杏壇章節標準字
client / 谷靜杜度假民宿
date / 2016.07
date / 2017.06
date / 2018.01
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02-10 島
02-12 夢
JustFont 展覽投稿
數位平台展覽
date / 2018.03
date / 2017.11
02-11 蛹 PUPA
02-13 家的素描
client / 蛹 專輯標準字
數位平台展覽
date / 2017.06
date / 2017.01
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政大學生議會 Logo
02-14 政大學生議會 client / 政大學生議會
NCCU Student Congress Logo
date / 2017.12
創作理念
Concept
學生議會的主要目標為監督學生會以及對學
The main goal of the Student Congress is
校爭取學生權益，核心理念是「放大」及「傳 聲筒」，學生議會的工作不只是放大檢視學 生會的預算和活動，也是放大學生的聲音， 作為學生與學校之間的傳聲筒。
to supervise the Students Association and strive for student rights. The core concept is "louder" and "megaphone". The work of the Student Congress is not only to supervise, but also a megaphone between the student and the school.
概念發想 Concept
+ Student Congress
Logo 規劃 Standard
Megaphone
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單色規範 MonoTone
應用實例 application
02 Logo and Logotype
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03 Poster Design 海報設計
03-1
Montessori place-based education for adolescents
03-2
Daniel Pearl Day of Music
以場域為本的蒙特梭利青少年教育 Montessori place-based education for adolescents
client / Taiwan Experimental Education Center size / 594 x 841 mm date / 2019.03
創作理念 以場域作為發想主軸，教學場域不只限於教室，社區、美術館、農場、 圖書館、大自然皆是學習的場域，融合許多元素於畫面，讓觀者可以自 由的穿梭在各個場域中。
Concept The teaching field is not limited to the classroom. The community, art gallery, farm, library, and nature are all learning areas. It integrates many elements into the picture, allowing viewers to freely travel in the poster.
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03-1
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Montessori place-based education for adolescents / Poster Design 2019.03
03-2 Daniel Pearl Day of Music / Poster Design 2018.06
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丹尼一日音樂節 Daniel Pearl Day of Music
client / none size / 420*594 mm date / 2018.06
創作理念 丹尼一日音樂節是為紀念慘遭恐怖份子殺害的華爾街日報記者丹尼 ‧ 波爾 (Daniel Pearl) ，也是希望透過丹尼生前最熱愛的音樂，繼續在世 界各地傳遞愛與和平的希望種子。音樂類型包含嘻哈、爵士、電子、搖 滾，這次主視覺以嘻哈為主題，透過膠帶的黏貼，營造一種隨意、自由 的風格，再以噴漆作為點綴，紅色的噴漆也象徵著被殺害的丹尼波爾。
Concept Daniel Pearl Day of Music is to commemorate the Wall Street Journal reporter Daniel Pearl that was killed by the terrorist. Through Danny's most loved music, the event hope to continue the seeds of love and peace around the world. Music types include hip hop, jazz, electronics, rock. The key visual is the theme of hip hop. I create a casual, free style through the tape. The red spray paint also symbolizes the murder of Daniel Pearl.
04 Publication Design 刊物設計
04-1
107 Xing Tan
04-2
List of Flowers
107 杏壇【Voice】 Xing Tan
client / NCCU Education Department size / 182*257 mm date / 2018.06
創作理念 107 學年杏壇以 VOICE 作為主題，想呈現教育系多元的活動和豐富的 內容，視覺上用漫畫裡的對話框交錯放置，呈現多元聲音交雜的狀態。 文章分類上則用四種不同的發聲工具來將文章分類，視覺上不直接使用 該工具的圖像，而是用聲音相近的對話框作為代表。
Concept This year's theme is Voice. I want to present a diverse range of activities in the education department, so I use dialog boxes in comics in order to present a state of multiple sounds. Article classification uses four different sounding tools to classify articles. Instead of using the image of the tool directly, it is also represented by a dialog box with similar sounds.
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49
VOICE杏 壇 JUN 2018
04-1
107 XingTan / Publication Design 2018.06
細節 Details
04-1
107 XingTan / Publication Design 2018.06
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04-1
107 XingTan / Publication Design 2018.06
花名錄 List of Flowers
Special Project of inBlooom interns size / 148*210 mm (Digital) date / 2017.08
創作理念 107 學年杏壇以 VOICE 作為主題，想呈現教育系多元的活動和豐富的內 容，視覺上用漫畫裡的對話框交錯放置，呈現多元聲音交雜的狀態。文 章分類上則用四種不同的發聲工具來將文章分類，視覺上不直接使用該 工具的圖像，而是用聲音相近的對話框作為代表。
Concept This year's theme is Voice. I want to present a diverse range of activities in the education department, so I use dialog boxes in comics in order to present a state of multiple sounds. Article classification uses four different sounding tools to classify articles. Instead of using the image of the tool directly, it is also represented by a dialog box with similar sounds.
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印 花 樂 人 的 故 事
04-2
List of Flowers / Publication Design 2017.08
花名錄參與成員 刊物設計 / 張翔 網站設計 / 高珮閔 影片剪輯 / 巫思綺 文章編輯 / 李姵儀 印花樂全體員工受訪
04-2
List of Flowers / Publication Design 2017.08
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04-2
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List of Flowers / Publication Design 2017.08
05 Project 專案創作
05-1
6 Songs About Leaving
05-2
Dream Puzzle
05-3
Meomory of Ocean
05-4
Pupa Album Design
數位平台年度展 離家出走 ITLab Annual exhibition Away From Home
離家六部曲 6 Songs About Leaving
「關於離開， 我們開始思考自己到底屬於哪裡？ 畢竟，長大後誰不是離家出走？」
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05-1
6 Songs About Leaving / Poster Design
2018.02
size / 297*420 mm date / 2018.02
這次作品以六張海報的方式呈現，每張海報都有一首代表的歌，時 序上從為了追求目標而離家的心境一直延續到寂寞、迷惘、堅持、 領悟，並配合歌詞設計每一張海報的畫面。在作品中，我邀請六位 離鄉背井來臺灣求學的外國朋友，請他們寫下”家”這個中文字以及 他們的國籍和姓名，在描繪這個陌生的中文字的同時，也許這就是 當下他心中家的樣貌，而這些的樣貌絕對都是完全不同的。
This work is presented in six posters. Each poster has a song as the theme. The lyrics describe the state of mind of different periods, and I design every picture of poster with the lyrics. I invited 6 students from different country to write down the Chinese word of Home, their country and name. Perhaps this is the appearance of their Home in the moment when they are writing (or drawing) this unfamiliar Chinese word.
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05-1
6 Songs About Leaving / Poster Design
2018.02
夢想填字 Dream Puzzle
co-creator / 謝宜廷 poster size / 297*420 mm photo size / 210*297 mm date / 2017.05
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05-2
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Dream Puzzle / Poster Design / Photography 2017.05
在升學主義的運作下，有幾個人是真正進
Under the operation of the school,
入自己喜歡的科系或是有興趣的科系，又
there are a few people who really enter
有多少人知道自己未來的目標。在填字遊 戲迷宮般的格子中，你能寫出離夢想最近 的正確答案嗎？
the department they like. And how many people know their life goals? In the crossword puzzle, can you fill in the correct answer of dream?
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5
1
2
3
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05-2
Dream Puzzle / Poster Design / Photography 2017.05
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size / 151*102 mm date / 2018.06
Memory of Ocean / Photography 2018.07
數位平台攝影展
05-3
Memory of Ocean
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創作理念 五月的時候去了一趟綠島，也算是和大學朋友的畢業旅行。蔚藍的海是 這次旅行清澈且美好的記憶，這些記憶都將成為我們的一部份，陪著我 們前進到人生的下一個階段。即使大家未來都將前往不同地方，那片湛 藍的海和那些日子永遠都在各自心中。
Concept I went to the Green island this May, it also is our graduation trip. The blue of the ocean is a clear and beautiful memory of this trip. These memories will be a part of us and still go on to the next step of life with us. Although we are going to the different future, the blue ocean and those days will always in our heart.
05-3
Memory of Ocean / Photography 2018.07
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05-4
Pupa Album Design / Photography / Cover Design 2018.02
蛹，是昆蟲從幼蟲過渡到成蟲的一種形態 身處在即將脫離學生身分，對未來感到不安的年紀，跟即將蛻變的蛹一 樣，學習失敗、學習失去、學習受傷、學習堅強、學會飛翔。 Pupa, is a form of insect transition from larvae to adults. Living in the age of being out of student identity, we always feel uneasy about the future. Just like the pupa that is about to transform, we learn to fail, to lose, to hurt, to be strong, and learn to fly.
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蛹 PUPA Pupa Album Design
05-4
Pupa Album Design / Photography / Cover Design 2018.02
信じる心があなたのマホ
2018.09 初版一刷 編輯設計 / 張翔 特別感謝 / 數位平台＆ David 大哥
2018.09 First Print Design / Hsiang Chang Special Thanks / ITlab & David