2018.09作品集 by 張翔

Hsiang Chang Portfolio 2015-2018

每個人來到這個世界都有它的意義，對我來說，人生就是在找尋意義的過程。設計和創作是我認識這個世界的方法，透過創作詮釋我所認知的世界。這本作品集可能還不成熟，但也是截至今日對我自己的紀錄，也是我活著的證明。 Everyone who comes to this world has its meaning, and life is the process of ﬁnding the meaning. Design and creation is my way of knowing the world. This portfolio may not be mature yet, but it is my own record. It is also the proof that I am alive

Content

01. Key Visual

主視覺設計

01-1

The Age of Tongan Ship

01-2

Magical Garden Education Camp

魔法庭園教育營 18

01-3

The Worker cultivation plan of Experimental Education

捏出教育新想像 26

01-4

NCCU 78th Graduation Party

02. Logotype

乘風破浪 8

政治大學第 78 屆畢業舞會 34

標誌設計

02-1

Magical Garden

02-2

List if Flowers

02-3

Growing up

02-4

Xing Tan

02-5

A Tale of Two Cities

02-6

Invisible Man

02-7

Edu Camp

02-8

Four Seasons

春夏秋冬

02-9

Valley Silence

谷靜

02-10

Island

02-11

Dream

02-12

Pupa

02-13

Sketch of Home

家的素描

02-14

NCCU SC

NCCU SC 46

03. Poster Design 03-1

Bless Yourself With 12 Habits

03-2

Looking at the new future of ASEAN

03-3

ITLab recruit poster

魔法庭園 42 花名錄政在長大杏壇 43 雙城記隱形人 Edu Camp 44

島 45 夢蛹 Pupa

海報設計用 12 個習慣祝福自己 50 放眼東協新未來 52 數位平台招新海報 54

03-4

NCCU Brieﬁng Contest

03-5

Design Thinking Workshop

03-6

Save The Ocean (3 pic)

03-7

VNCCU recruit poster

03-8

Multi-grade Teaching: Experience and Strategy

03-9

Daniel Pearl Day of Music

04. Publication Design

政事簡報 56 城隱 - 設計思考工作坊 58 Save The Ocean 60 現身 · 獻聲 64 混中有序 66 丹尼一日音樂節 68

刊物設計

04-1

106 Xing Tan

106 杏壇【四季】 72

04-2

107 Xing Tan

107 杏壇【Voice】 78

04-3

List of Flowers

05. Special Project 05-1

Logotype of Taiwan City

05-2

Redesign Taiwan Passport

05-3

Pupa Album Design

06. Exhibition

花名錄 84

專案創作城市文字標準字設計 94 臺灣護照 Redesign 98 蛹 - 專輯設計 102

展覽創作

06-1

6 Songs About Leaving

離家六部曲 110

06-2

Dream Puzzle

夢想填字 116

06-3

Meomory of Ocean

海洋記憶 122

關於我

A. About me

About Me

張翔 Shawn Chang

1996 年生於臺灣臺北市，生日是獅子座最後一天，帶有一點處女座的執著。就讀於國立政治大學，主修教育，雙主修廣告，因為對平面設計有極大的興趣，起初自學各種繪圖軟體以及研究與平面設計相關知識，後來在政大整合實驗中心實習單位數位平台擔任助理，也學習到更進階的軟體技巧以及攝影技巧。經常參加設計師所舉辦的工作坊，精進自己除了軟體操作以外的設計思考能力和設計實務方法。有接案經驗，在實作與平常的創作中磨練自己的技巧。

Born in 1996, Taiwan, Taipei. Birthday is the last day of Leo, with a little Virgo's attachment. Study in National ChengChi University. Major Education, double major advertising. Because of great interest in graphic design, I start to learn illustration software and study Graphic design related knowledge. After that, I join the ITLab as an assistant to learn more advanced software skills and photography skills. I often attend workshops organized by designers, beacuse I want to innovate in design thinking and design practice methods other than software operations. Have experience in receiving cases, which practice my skills in cases and ordinary creation.

學歷

Education

國立政治大學

National ChengChi University

教育學系

Department of Education

廣告學系

Department of Advertising

經歷

Experience

政大音樂節 / 設計組

NCCU Music Festival / Design

數位平台 / 助理

ITLab / Assistant

教育研究社 / 一級幹部

Education Camp / Core Member

教育系學會 / 文宣

Student Association / Artistic Design

印花樂藝術設計 / 實習生

inBlooom / Intern

數位平台工作坊 / 講師

ITLab Workshop / Lecturer

2018 臺灣文博會 / 志工

2018 Creative Expo Taiwan / Volunteer

能力 Skills Adobe Illustrator

90%

Adobe Photoshop

80%

Adobe Indesign

75%

Adobe Lightroom

75%

Photography

70%

Baking

80%

01 Key Visual 主視覺設計

01-1

The Age of Tongan Ship

01-2

Magical Garden Education Camp

01-3

The Worker cultivation plan of Experimental Education

01-4

NCCU 78th Graduation Party

在動盪不安的大航海時代，化身為商人、海盜或者軍官，搭著「同安船」乘風破浪，在海上蒐集並掠奪資源，努力成為海上的王者。一種主題、兩種玩法－可以在教室裡帶領學生透過遊戲認識「同安船」的歷史，學習資源分配及管理能力；也可以在餐廳一隅和三五好友進行刺激的海洋生存與謀略大戰。兼具知識性與娛樂性，結合體感、策略及角色扮演於一爐的遊戲，等你來挑戰！

01-1 The Age of Tongan Ship / Board Game Design 2017.12

client / 政大轉注藝遊團隊

In the turbulent era of big navigation, you can incarnate as a businessman, pirate or oﬃcer and collect resources at sea with the "Tongan Ship". Try to be the king of the sea.The board game has one theme and two ways to play. You can teach the history of Tongan Ship to students by playing the game, or you can also play with your friend at the corner of the restaurant. This board game has both intellectual and recreational, and also combines strategy and role playing. Wait for you to challenge!

01-1

The Age of Tongan Ship / Board Game Design 2017.12

包裝盒

Packing Box

遊戲說明書 Instruction

地圖 Map

放置版 Board

01-1

The Age of Tongan Ship / Board Game Design 2017.12

角色設計 Character

13 12

卡牌 Card

01-2

Magical Garden Education Camp / Communication Design 2017.09

2018 教育研究社

client / Education Camp

教育營主旨是為偏鄉學校服務，並燃起學生對學習的熱情。配合今年魔法庭園的主題，用新發的芽的期許今年的教育營也能在學生心中種下希望的種子。捧住的手想表達的是，真正的魔法是改變他人的力量，也掌握在每一個人的手中。 Education camp aims to serve rural schools and ignite students' enthusiasm for learning.With the theme of this year - Magic Garden , comparing education camp with new bud.Hope to plant the seeds of hope in the hearts of the students. And the hands want to express is that the real magic is to change the power of others, but also in the hands of everyone.

Logo 與標準字 Logotype

2018 EDU CAMP

Logo 與標準字 / 單色規範 Logotype / Mono Tone

字型規範

中 / 英：

Corporate Typeface

源柔ゴシック X Light / Regular / Bold

魔法庭園教育營

Education Camp

魔法庭園教育營

Education Camp

魔法庭園教育營

Education Camp

教育營主旨是為偏鄉學校服務，

Education camp aims to

並燃起學生對學習的熱情。配合

serve rural schools and ignite

今年魔法庭園的主題，用新發的

students' enthusiasm for

芽的期許今年的教育營也能在學

learning.

生心中種下希望的種子。

輔助圖形

Supporrting Graphics

Poster

2017.09

Facebook Fanpage / Name card

2017.09

01-2

Magical Garden Education Camp / Communication Design 2017.09

實驗教育撐起了空間，讓老師與家長擁有從來沒有過的課堂自由和交流餘裕，面對無限可能的同時，也獨自在未知中摸索、碰壁。邀請你與全台資深實驗教育工作者及其他夥伴一同奮鬥，在學習、實踐與反思中，將栩栩如生的想像化為最真實的風景。

Experimental education has provided space for teachers and parents to have free classroom and free exchanges.In the face of endless possibilities, we also fumbled in the unknown. We invite you to work with senior experimental educators and other partners in Taiwan.

client / Taiwan Experimental Education Center 01-3

The Worker cultivation plan of Experimental Education / Communication Design 2018.02

標準字

字型規範

Logotype

Corporate Typeface

中 / 英：源柔ゴシック X R / B

實驗教育工作者培育計畫實驗教育工作者培育計畫實驗教育推動中心是國立政治大學教育學系受教育部委託而成立的研究中心，成立宗旨在於，依據「實驗教育三法」，推動實驗教育的發展，以促進臺灣的教育改革與創新。

Experimental Education Experimental Education Taiwan Experimental Education Center is a research center commissioned by the Ministry of Education of the Department of Education of the National Chengchi University.

色彩計畫標準色

Color Palette

Standard Color

C0 M0 Y0 K80

C0 M0 Y0 K20

C0 M0 Y0 K10

輔助色

Auxiliary Color

C20 M100

C0 M60

C0 M0

C80 M10

C60 M20

C80 M30

C60 M80

Y50 K0

Y60 K0

Y70 K0

Y80 K0

Y30 K0

Y10 K0

輔助圖形

Supporrting Graphics

01-3

The Worker cultivation plan of Experimental Education / Communication Design 2018.02

Poster

2018.02

01-3 The Worker cultivation plan of Experimental Education / Communication Design 2018.02

2018.02

Booklet / NameCard

2018.02

01-4

NCCU 78th Graduation Party / Communication Design 2018.06

client / 78th Graduation Class Association

在燈光暗下時，每個與會者都是黑暗中閃閃發光的螢火，象徵著每個畢業生都將會是宇宙中點綴的星辰，未來就算身處黑暗，也要照亮自己，照亮他人，成為黑暗中的希望之光。 When the light dark, every participant is a sparkling ﬁreﬂy in the dark. It symbolizes that every graduate will be an shining star in the universe. Even if you are in the dark period of life in the future, you must lighten yourself and other people. Being the light of hope in the deep dark.

活動識別系統

Identification System

標誌應用 Sign Application

字型規範 Corporate Typeface

思源黑體 Noto Sans CJK

國立政治大學第 78 屆畢業舞會

National ChengChi University 78th Graduation Party

國立政治大學第 78 屆畢業舞會

National ChengChi University 78th Graduation Party

國立政治大學第 78 屆畢業舞會國立政治大學第 78 屆畢業舞會

National ChengChi University 78th Graduation Party National ChengChi University 78th Graduation Party

標準色 Standard Color

C90 M70 Y75 K50

C45 M0 Y70 K0

100%

01-4

NCCU 78th Graduation Party / Communication Design 2018.06

01-4

Backboard

NCCU 78th Graduation Party / Communication Design 2018.06

外場背板外觀

路燈旗外觀

Street Light Flag

活動攝影 / 黃照軒

02 Logotype 標誌設計

02-1

魔法庭園

02-8

春夏秋冬

02-2

花名錄

02-9

谷靜

02-3

政在長大

02-10

島

02-4

杏壇

02-11

夢

02-5

雙城記

02-12

蛹 Pupa

02-6

隱形人

02-13

家的素描

02-7

Edu Camp

02-14

NCCU SC

02 Logo and Logotype

02-1 魔法庭園 Magical Garden

02-2 花名錄 List of Flowers

02-3 政在長大

client / Education Camp

Project of inBlooom interns

client / Edu Department

date / 2017.09

date / 2017.08

date / 2018.06

02-4 杏壇 Xing Tan

02-5 雙城記

02-6 隱形人 Invisible Man

client / Edu Department

client / none

date / 2017.06

date / 2016.10

date / 2016.08

02 Logo and Logotype

02-7 Edu Camp

02-8 春夏秋冬

02-9 谷靜 Valley Silence

client / Education Camp

client / 杏壇章節標準字

client / 谷靜杜度假民宿

date / 2016.07

date / 2017.06

date / 2018.01

02-10 島

02-12 夢

JustFont 展覽投稿

數位平台展覽

date / 2018.03

date / 2017.11

02-11 蛹 PUPA

02-13 家的素描

client / 蛹專輯標準字

數位平台展覽

date / 2017.06

date / 2017.01

政大學生議會 Logo

02-14 政大學生議會 client / 政大學生議會

NCCU Student Congress Logo

date / 2017.12

創作理念

Concept

學生議會的主要目標為監督學生會以及對學

The main goal of the Student Congress is

校爭取學生權益，核心理念是「放大」及「傳聲筒」，學生議會的工作不只是放大檢視學生會的預算和活動，也是放大學生的聲音，作為學生與學校之間的傳聲筒。

to supervise the Students Association and strive for student rights. The core concept is "louder" and "megaphone". The work of the Student Congress is not only to supervise, but also a megaphone between the student and the school.

概念發想 Concept

+ Student Congress

Logo 規劃 Standard

Megaphone

單色規範 MonoTone

應用實例 application

02 Logo and Logotype

03 Poster Design 海報設計

03-1

Bless Yourself With 12 Habits

03-2

Looking at the new future of ASEAN

03-3

ITLab recruit poster

03-4

NCCU Brieﬁng Contest

03-5

Design Thinking Workshop

03-6

Save The Ocean (3 pic)

03-7

VNCCU recruit poster

03-8

Multi-grade Teaching: Experience and Strategy

03-9

Daniel Pearl Day of Music

用 12 個習慣祝福自己 Bless Yourself With 12 Habits

client / NCCU student association size / 594*841 mm date / 2017.04

創作理念講題為「用 12 個習慣祝福自己」，比較是偏人生勵志的內容。使用照片當主視覺，畫面上以數學模型的正十二面體的照片以及 12 條邊的不規則造型和主旨的 12 個習慣相扣，整體資訊內容不多，所以用比較寬鬆的版面構成，也讓觀者對講題的 12 個習慣保有想像空間。

Concept The topic of speech is "Bless yourself with 12 habits". It's a speech about inspirational content of life. I used photo as it's key visual. Dodecahedron model and the 12 sides of irregular shape are likened to the 12 habits of the topic. The information content is not much, so I used a simple layout. The purpose of simple layout is to give the audience an imaginary space.

03-1

Bless Yourself With 12 Habits / Poster Design 2017.04

03-2

Looking at the new future of ASEAN / Poster Design 2016.12

放眼東協新未來 Looking at the new future of ASEAN

client / NCCU student association size / 297*420 mm date / 2016.12

創作理念創作上很直觀的使用「東協」和「新未來」兩個關鍵字，風格用比較活潑的插圖表現，也是為了呈現新未來代表的活力。東協的部分是用東南亞國家的特色地標作為圖像，有新加坡的魚尾獅、泰國佛寺、馬來西亞雙子星大樓、以及柬埔寨吳哥窟等。而標準色使用藍色則代表東南亞國家大部分都與海相連，字體則是用對比的橘色，有陽光照耀這些國家的意象，希望透過活潑的風格和色調傳達出新未來的展望。

Concept I intuitively used of the two keywords "ASEAN" and "new future". The theme are presented by lively illustration, it also in order to present the vitality of the new future. Part of the ASEAN is presented by the landmarks of Southeast Asian countries. I used blue as standard color, because most of Southeast Asian countries are connected to the sea. The color of logotype is orange, means the sun shine on these countries. Hope the lively style and color can communicate a vision for a new future.

數位平台招新海報 ITLab recruit poster

client / ITLab size / 420*594 mm date / 2017.02

創作理念數位平台是政大傳播學院的實習單位，主要提供傳院學生器材借用以及教室使用，另外也有學習 AI、PS 等繪圖軟體的課程。主視覺用繪圖軟體常出現的參考線、選取工具、鋼筆為靈感，讓人一目瞭然數位平台的特色。

Concept ITLab is an unit of College of communication of NCCU which provides equipment and computer classroom to the students. It also organize drawing software related courses. The key visual is inspired by the reference lines, selection tools, and pen tool that often appears in the drawing software, making it a clear feature of the ITLab.

03-3

ITLab recruit poster / Poster Design 2017.02

03-4

NCCU BrieďŹ ng Contest / Poster Design 2016.05

政試簡報 NCCU Briefing Contest

client / NCCU student association size / 297*420 mm date / 2016.05

創作理念業主希望主視覺以 TRY 字樣作為發展，TRY 對我來說第一個想到的就是兒童時期的好奇心，小時候常常任由想像力發展，把積木拼成各式各樣的形狀。所以將 TRY 字樣與積木的意象融合，並且加入了一點幾何的角度，讓標準字使人有種想要拿起來仔細把玩的感覺。另外也配合簡報比賽的關係，底色採用像是藍圖的深藍色，有參賽者在藍圖上仔細規畫簡報內容的概念。

Concept Client wanted the key visual related to the words "TRY". Curiosity in childhood is the ﬁrst thing I think of "TRY". We always let imagination developed in childhood, and builded blocks into a variety of shapes. I combined block with the words "TRY" and added a little geometric angle, let the logotype gave people a feeling of wanting to take it and play it. The background color is dark blue, just like participants carefully plan the content of the presentation on the blueprint

城隱 Design Thinking Workshop

client / NCCU d.Thinking club size / 297*420 mm date / 2017.05

創作理念化南新村是位在文山區的一個老舊眷村，透過政大反重力思考社所舉辦的實境解謎活動，思考社區再造以及老舊社區的存廢問題。主視覺就像觀眾步入化南新村充滿紅磚的街道一樣，漸漸消失的顏色就好像已經失去活力的舊社區一樣，消失在瞬息萬變的城市之中。

Concept Huanan New Village is an old village in Wenshan District. Through the reality puzzle event which was held by NCCU d.Thinking club, people can think about community reengineering and the abandonment of old communities. The key visual describes the feeling of walking through Huanan New Village. The color that fades away is like the old community that has lost its vitality, disappears in the changing city.

03-5

Design Thinking Workshop / Poster Design 2017.05

Save The Ocean

client / none size / 297*420 mm date / 2016.10

創作理念這個是一系列以三張海報呈現的作品，希望傳達減少塑膠浪費以遏止海洋垃圾的現況。第一張透過各種魚類被關在寶特瓶裡，比喻塑膠垃圾是在囚禁魚類的生存環境；第二張則是套用了撈金魚的概念，但在袋子裡的是熱帶魚，而裝著牠的正是塑膠袋；第三張原本應該是漁夫捕撈旗魚的畫面，但射向旗魚的魚叉卻變成了塑膠餐具，如同海洋垃圾取走了許多海洋中的生命一樣。 Concept The purpose of these work is that I hope to reduce the waste of plastic to prevent the production of marine garbage. The first poster through various kinds of fish that are kept in a PET bottle, which means that plastic garbage is destroying the living environment of fish. The second poster is the concept of goldfish scooping, but in the bag is a tropical fish, and it is the plastic bag that packs it. The third poster should have been a picture of a fisherman catching a swordfish, but the harpoon that hit the swordfish turned into a plastic tableware, just as marine garbage takes away many lives in the ocean.

03-6

Save The Ocean / Poster Design 2016.10 03-6-1 Reduce The Plastic

03-6

Save The Ocean / Poster Design 2016.10

03-6-2 Reduce plastic bag

03-6-3 Use environmentally friendly tableware

03-7

VNCCU recruit poster / Poster Design 2016.03

政大之聲招新海報 VNCCU recruit poster

client / VNCCU size / 297*420 mm date / 2016.03 photography / Roy Yang

創作理念政大之聲是政治大學的廣播電台，招募主旨「獻聲，現身」有種隱藏在幕後的感覺，這跟電台的工作相似，因為廣播通常是看不到主持人的。視覺上用簡單的幾何交錯，加上配合主題的照片，讓「現身」這個主題呼之欲出。

Concept VNCCU is a radio station of National ChengChi University. The theme"voice, show up" gives people a feeling hidden behind the scene. This is similar to the work of the radio, because the broadcast usually does not see the DJ. Visually interlaced with simple geometry, plus photo with the theme. Let the theme of "show up" come to the fore.

混中有序 Multi-grade Teaching: Experience and Strategy

client / Taiwan Experimental Education Center size / 594*841 mm date / 2018.06

創作理念混齡教學不同於一般體制內教育是把學生依年級做區分，反而是讓各年齡的孩子在同個班級裡一同學習。主視覺以插圖描繪各年齡的孩子和樂相處的樣子，標準字則是用像是積木一樣東倒西歪的構造營造童趣的氣氛。雖然是研討會用的海報，但整體風格是屬於活潑可愛的，除了為嚴肅的研討會增添活力之外，也是把教育回歸到最重要的主體－學生上。

Concept Multi-grade teaching is a situation in which one teacher has to teach many grades, all at the same time. The key visual depicts the children of all ages, and the logotype creates a childlike atmosphere with the block-like words. Although it is a poster for the seminar, the overall style is lively and lovely. In addition to adding vitality to serious seminar, it is also returning education to the most important subject - students.

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Multi-grade Teaching: Experience and Strategy / Poster Design 2018.06

2018

Daniel Pearl

Day Of Music

9/27 14:00-21:30

. S AT

客家文化主題公園

For

Free

03-9 Daniel Pearl Day of Music / Poster Design 2018.06

丹尼一日音樂節 Daniel Pearl Day of Music

client / none size / 420*594 mm date / 2018.06

創作理念丹尼一日音樂節是為紀念慘遭恐怖份子殺害的華爾街日報記者丹尼 ‧ 波爾 (Daniel Pearl) ，也是希望透過丹尼生前最熱愛的音樂，繼續在世界各地傳遞愛與和平的希望種子。音樂類型包含嘻哈、爵士、電子、搖滾，這次主視覺以嘻哈為主題，透過膠帶的黏貼，營造一種隨意、自由的風格，再以噴漆作為點綴，紅色的噴漆也象徵著被殺害的丹尼波爾。

Concept Daniel Pearl Day of Music is to commemorate the Wall Street Journal reporter Daniel Pearl that was killed by the terrorist. Through Danny's most loved music, the event hope to continue the seeds of love and peace around the world. Music types include hip hop, jazz, electronics, rock. The key visual is the theme of hip hop. I create a casual, free style through the tape. The red spray paint also symbolizes the murder of Daniel Pearl.

04 Publication Design 刊物設計

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106 Xing Tan

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107 Xing Tan

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List of Flowers

106 杏壇【Seasons】 Xing Tan

client / NCCU Education Department size / 148*210 mm date / 2017.06

創作理念杏壇可以代指教育界，杏壇也是政治大學教育學系一年發行一次的刊物。內容包括系上活動、專訪人物、投稿作品 ... 等。106 學年主題以四季奇譚作為展開，以四季的推演安排刊物內容。

Concept Xingtan can refer to the education sector. Xingtan is also a oncea-year publication published by the Department of Education of National ChengChi University. Including the activities of Department , interviews with ﬁgures, submission works ... and so on. This year's theme is Legend of four seasons, arrange the contents in four seasons.

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