Segrate Centro: A north-south axis for a 15 minutes city

Neighborhood plans for the 15-MIN CITY

Segrate Centro: A north-south axis for a 15-minutes city 12

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Group 5

Sara Fattorini Noushin Jahangiri Susanna Paarmann Yousra Yagoub

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Master Degree in Urban Planning and Policy Design

Urban Policies Design Studio 2020-2021 Prof. Antonella Bruzzese, Prof. Alessandro Coppola Tutors: Valentina Brambilla, Lorenzo De Vidovich, Antonio Jose Salvador

INDEX 1. READING AND INTERPRETING SEGRATE CENTRO 1.1. General Framework

p.6

1.2. Historical Evolution

p.10

1.3. Demography

p.12

1.4. Commuting Flows

p.14

1.5. Urban Fabric Layout

p.16

1.6. Public Space

p.20

1.7. Urban Welfare

p.24

1.8. Retail

p.26

1.9. Mobility

p.28

1.10. Associations

p.34

1.11. Forecast Scenario

p.36

1.12. Interpretative Map

p.40

2. 15-MINUTES SEGRATE CENTRO 2.1. The 15-minutes City Concept

p.44

2.2. The Perception of the Neighborhood

p.46

2.3. SWOT Analysis

p.50

2.4. First Step towards a 15-minute City

p.52

3. THE INTERVENTIONS IN THE NEIGHBORHOOD 3.1. Different scenarios about Westfield 3.1.1. Competition with present retail

p.60

3.1.2. First scenario - no Westfield

p.62

3.1.3. Second scenario – under construction

p.66

3.1.4. Third scenario – Westfield active

p.70

3.1.5. Comparison of the three scenarios

p.74

3.2. Actors and actions

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3.2.1. Actions

p.76

3.2.2. Actors

p. 78

3.2.3. The new Associazione di Quartiere Segrate Centro

p.80

3.2.4. Actors' contribution

p.82

3.3. The North-South Axis

p.84

3.3.1 The three types and their characteristics

p.88

3.3.2. Retail Axis

p.92

3.3.3. Central Axis

p.96

3.3.4. Access Axis 3.4. The neighborhood center

p.100

3.4.1. Actors and actions

p.102

3.4.2. Church's Square

p.104

3.4.3. Piazza San Francesco

p.106

3.4.4. Activities in Segrate Centro 3.5. Vacant spaces

p.110

3.5.1. Actors and actions

p.112

3.5.2. The new health care center

p.114

3.5.3. The new high school, space for co-working and studying

p.116

3.5.4. New amenities in front of the school

p.118

3.5.5. The new warehouse for the BID

p.120

3.6. Environmental quality

p.122

3.7. Implementation steps

p.124

3.8. Timeline

p.126

3.9. Feasibility Study

p.142

3.10. Overall plan of the neighborhood p.146

4. OUR CONCLUSION ABOUT THE 15-MINUTES CITY p.150

5. OUR REFERENCES

NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

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1. READING AND INTERPRETING SEGRATE CENTRO

NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

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GENERAL FRAMEWORK The city of Segrate is one of the 133 municipalities that composed the Città Metropolitana di Milano, the main metropolitan area of the whole Lombardia Region.

The municipality is located to the east of the city of Milan above the Linate Airport, and it adjoins the regional capital to which it is connected thank to the two main roads, the Cassanese on the north, and the Rivoltana on the south as well as by the train line system that connects Milan with the east part of Lombardy and stops in Segrate station.

Segrate is divided into several settlements: - Segrate Centro - Rovagnasco & Villaggio Ambrosiano - Redecesio - Milano Due & Lavanderie - Tregarezzo & Milano San Felice - Novegro Some villages have a recent formation while only Segrate and Rovagnasco can boast the presence of a historical nucleus that are both still quite recognizable.

In the municipal territory, there are some headquarter of important companies as the Publishing House Mondatori but also the Multi Net Media that has replaced the offices and television studios of Mediaset.

The last aspect that characterizes the territory is the presence of environmental elements such as the Idroscalo, the small lake of Redecesio, the Canal of Martesana, the Cava Centro Parco, and large green spaces.

Some of these green areas are part of the Parco Agricolo Sud, a protected natural area of Lombardy that encloses a large arched zone between the south part of Milan and about 60 municipalities of the Metropolitan area.

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On this page, top Location of Segrate Our map On the next page, Segrate and its neighbourhoods Our map

ROVAGNASCO & VILLAGGIO AMBROSIANO

MILANO DUE & LAVANDERIE

SEGRATE CENTRO

REDECESIO

TREGAREZZO & SAN FELICE

NOVEGRO

NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

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GENERAL FRAMEWORK

Legend Park

Metro line

University

Building

Metro Station

Health care facilities

Train Station

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HISTORICAL EVOLUTION The first documents about the history of Segrate are dated back to the XI century.

Segrate in the Catasto di Carlo IV (XVIII Century)

The origin of the name is undefined, the first hypothesis refers to the suffix ate that is typical of the cities settled after the Roman conquest, the second to secare, that is cut the hay, and lastly to the word segalis that means rye.

Since the origin, the various nuclei had a strong relationship with the city of Milan because of the use of the torrent Nerone, they were owned by different families and their vocation was related to agriculture as some hypothesis about the origin of the name suggested.

In the Middle Ages Segrate became a point of reference for the surrounding territories because of the presence of the Pieve di Santo Stefano, an important Christian religious center, which probably was located where today is the homonymous church.

After the creation of the Italian Kingdom in 1861, the agricultural production continued but a shift happened at the end of the century when the mine activities gained the upper hand due to the high demand for building materials.

The municipality, after it has been part of the Ducato di Milano, became part of the dominion of the King of Spain Carlo II that created the Feudo di Segrate.

By Royal Decree 5167 of 21 June 1869, which entered into force on 1 January 1870, Vittorio Emanuele II suppressed the municipalities of Rovagnasco and Novegro aggregating their territory to the one of Segrate raising the population to 2000 inhabitants. Thus ended the process of unification started in 1849 with the annexation of the actual neighborhood of Redecesio.

In the XX Century, the area faced a period of development and growth. The first important intervention has been the creation of the Idroscalo jointly with the new railway line aimed to create a connection with the Lambrate Station followed

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by the construction of the Linate Airport.

In 1925 the neighborhood Lavaderie has been built.

Moreover, during the 60s and 70s, the Mondadori’s headquarter designed by Oscar Niemeyer (1968-1975) as well as the one of IBM, and the head offices of Mediaset have been constructed.

Lastly, in the same period, the city hall has been built as well as the main square with the monumental fountain designed by Aldo Rossi but also the Villaggio Ambrosiano and the residential neighborhoods of Milano San Felice and Milano 2 have been realized.

On this page, Catasto di Carlo IV Comune di Segrate

On this page, top Via Borioli (Lavanderie) in the 40s Giornale di Segrate On this page, middle The city hall Gruppo Lettura Segrate On this page, bottom The poster of Milano 2 Milano Città Stato

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DEMOGRAPHY Analyzing the demographic dimension of Segrate Centro, one may learn about some characteristics that help understand the neighborhood.

36,957 inhabitants

The city of Segrate is the 12th in the Metropolitan City of Milan for the population with a balance between men and women.

17,834 inhabitants

Comparing it to the rest of the metropolitan area it is possible to highlight that the young people represent 14% of the inhabitants while the average level for the metropolitan city is 7%, although the elders are 24% while the average level is 11%.

19,123 inhabitants

Moving to the maps they are based on the Istat census of 2011. For a clearer understanding of the maps, the built environment, divided into residential and non-residential buildings, is displayed. This helps not to conclude too early, as the peaks often are presented in industrial areas.

Due to the Aging Index, one may understand that the neighborhood, relatively similar to the surrounding municipalities, is aging. Here one may find up to six elders coming on one person under 15 as the map demonstrates.

The average family dimension shows that in this area, the household standard includes between two to three-person, in some places also four.

This average is higher than the ordinary numbers in, for example, Milan.

The population density analysis provides us with the information that the density of inhabitants in this neighborhood is relatively low. Compared to the surrounding municipalities and the center of Milan, this is one of the lowest density areas. This is also avowed by the observation of the building heights in this neighborhood.

Lastly, the unemployment rate demonstrates that Segrate Centro is a wealthy neighborhood, as most of its residents have a steady income.

All in all, those four maps and analysis demonstrate that the residents of Segrate Centro, on average, are an aging population that lives there with their family or partner, have a relatively high income, and live in a low-density area.

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16,137 families <15 y.o.

>65 y.o.

5,174

inhabitants

8,818

inhabitants

Population per neighborhood in Segrate Segrate Centro 31.2%

Milano 2 16.1%

Altro 1.9%

Redecesio 13.4%

Novegro 5.9%

Lavanderie 5.9% Rovagnasco San Felice Villaggio 10.3% 7.6% Ambrosiano 7.7%

Source: Comune di Segrate

Old people (>65) on young people (<15)

Average number of family members

LEGEND LEGEND

1

%

0 - 50

1.1 - 2

50.1 - 90

2.1 - 2.5

90.1 - 110

2.6 - 3

110.1 - 600

3.1 - 4

> 600

>4

no data Residential buildings Other buildings

no data Residential buildings Other buildings

Inhabitants per km²

% of the labor force that is jobless

LEGEND

LEGEND

0-3241

0%-1%

3241.1 - 15019.5

1.1%-4.5%

15019.6 - 33556.9

4.6%-7.5%

33557 - 46217.7

7.6%-12.5%

46217.8 - 66553

12.6%-50%

no data Residential buildings Other buildings

no data Residential buildings Other buildings

Source: Istat Census 2011

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About the inflow, the municipality attracts 20,046 workers of which about 50% came from the Metropolitan City of Milan while a bit less than the 25% live in Milan while more than 25% in other cities of the Lombardy region.

4,747 from Milan 8,844 from Metropolitan city of Milan 6,455 from Lombardy

Regarding the outflows, 9,366 segratesi don't work in their own city and they represented 41% of the workforce. Going in-depth more than a half of them commute to Milan, one-third to the Metropolitan city of Milan, and the rest to other areas of Lombardy.

total workers

152 from Milan 589 from Metropolitan city of Milan 135 from Lombardy

9,366

5,717 to Milan 2,884 to Metropolitan city of Milan 765 to Lombardy

8,322

7,801 to Milan 477 to Metropolitan city of Milan 44 to Lombardy

workforce

Lastly, it is important to highlight that commuting generates pollution in particular if people do not use public transport or bikes. For this reason, we also analyze the level of emission of some polluting substances produced by road transport as nitrogen, ammonia, and particulate.

876

total students

On the side of the commuting flows related to study, Segrate does not attract a lot of students, just 876 while 8,322 segratesi students move to other cities to go to school or university. Particularly, 93% of them move to Milan while the rest of it moves to other cities of the Metropolitan City of Milan excluding 44 people that move to other provinces of Lombardy, probably to study at university.

20,046

41

%

of the workforce work

outside Segrate 14

workforce

Through the analysis of the data provided by Istat is possible to underline that the Segrate generated and attracts a large number of commuting flows in 2011.

total students

The term commuting indicates that people travel some distance between one's home and the place of work on a regular basis.

total workers

COMMUTING FLOWS

25

%

of the workforce work in Milan

city

The location of the work attractors SEGRATE CENTRO

LINATE AIRPORT

MONDADORI HEADQUARTER

Industrial area

Air pollution generated by commuting

Regional Air Emission Inventory Results Year 2017 expressed in tonnes/km²

NITROGEN

AMMONIA

PARTICULATE

The main source of nitrogen (Nox) emissions is road transport and as we see on the map Segrate has a high rate of production of these emissions.

The ammonia (NH3) emissions are primarily derived from agriculture, followed by waste management and road transport. The city of Segrate has a low level compared to the surroundings.

About particulate (PM10) came from anthropogenic sources, the most urban areas considered is that of domestic heating followed by industry and road transport.

In this case, Segrate produced a lot of particulate.

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URBAN FABRIC LAYOUT The urban fabric, block patterns, and building typologies were studied to understand the morphology of the Segrate neighborhood.

To put it briefly, the build pattern is mainly divided between industrial, commercial, and residential use.

Segregated single-family units and multi-family houses could be clearly observed.

Block pattern Small Block Pattern Organized singlefamily buildings with straight geometric street layout.

Medium Block Pattern Multi-story residential houses

Large Block Pattern This block generally has industrial buildings and warehouses. Its morphology can be classified as disorganized.

On the next page, Some scheme about the urban fabric Our schemes

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Understanding Settlments form Fine Structure Fine settlements are more common in residential areas where dwellings are unitarian buildings.

Mixed Structure There are areas with both coarse and fine structures due to the presence of different types of housing buildings and some industrial zones.

Coarse Structure The dense fabric is totally visible in industrial areas where there are factories, companies, and shipping warehouses which cover a big part of the block.

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2

4

5

7

8

3

6

9

The structure of the blocks LEGEND Schools Sport facilities Library Churches

Residence Industries Commerce

City hall Police Others

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URBAN FABRIC LAYOUT Building typologies In this map, we have analyzed different types of buildings according to six diverse categories of residential constructions and retails, shed buildings, and facilities (such as schools, sports centers, and so on).

The majority of buildings are residential, particularly single dwellings (1-2 stories in height) followed by low-rise housing (2-4 stories in height). Additionally, there are some medium and high-rise buildings.

1.

Single Dwellings in via Adige, 1

Moving to the top shop housings they are scattered in Segrate but such a pattern is also recognizable around Via Gramsci and via Roma while the retail is little and littered.

Lastly, the factories are located in the south and east of Segrate Centro.

2.

Medium rise building in via Modigliani, 21

In conclusion, it is possible to highlight that the neighborhood has a residential vocation and that inhabitants generally live in 1-4 stories edifices.

3.

Shop Top Housing in via De Amicis, 13

4.

A shed in via Tiepolo, 3

LEGEND The Row Building The Courtyard Building The Ribbon Building

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The Solitaire Building The Shed Building Facilites

On the next page, Typologies of buildings Our map

1

3

2 4

LEGEND Single Dwellings (1-2 storeys in height) Low Rise Housing (2-4 storeys in height) Medium Rise Housing (5-7 storeys in height) Medium/High Housing (8 storeys in height) High Rise Housing (more than 9 storeys)

Shop Top Housing (residential building with retail ground floor) Retail The Shed Building Facilities NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

N

1 9 1:10.000

PUBLIC SPACE The analysis of the public space is used to understand the quality of the urban environment and the places that can generate spontaneous urban interactions and gatherings in the neighborhood. In the general analysis map, it is visible that there is a planed center in the core of the neighborhood. There, one can find two pedestrian areas. One next to the library and one in the historic center. On the outskirts of the neighborhood are two important parks located as well as dog parks. Moreover, some main green streets can be used to access these areas. But we can also see that some residential areas lack public spaces like in the north-eastern part.

To better understand the environment, we analyzed the two pedestrian areas in more detail. One interesting detail is the placement of a high amount of trash cans, which points towards the idea that the planners think of these places as centers and high-used areas. Moreover, it is visible that the pedestrian area around the library locates different uses and attractors. It gets visible directly in comparison to the historic center where the primary attractor is the church.

1.

2.

Neighborhood squares

3.

4.

Parks and gardens

5.

6.

Playgrounds

7.

8.

Dog parks

On the next page, public space analysis Our map

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6

4

1 7

2

3 5

8

Retail street LEGEND School

Agricultural areas Community facility Green spaces Water elements 1:10.000 Neighbourhood squares

Parks and gardens Pedestrian areas Playgrounds Dog parks

Primary green streets Secondary green streets

NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

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2 1 1:10.000

PUBLIC SPACE Piazza San Francesco (the pedestrian area near the library)

Trash can

Bus stop

Benches Parking

Trash can

Bench Trash can

Benches

Bench Trash can Trash can

Retail-facilities

Trash can

Benches

Trash can

BenchTrash can Benches Trash can Trash can Bicyle parking Bench Water dispenser Bicyle parking

Trash can

Dog-park

Playground Benches

Trash can Trash can

Bicyle parking

Parking Living with ground floor uses

Parking

Trash can

Benches

Trash can

Benches

Trash can

Trash can

Benches

Bicyle parking Bench

Staircases

Trash can

Library

Square Water-art Trash can

Bicyle parking Trash can

Benches

Trash can

Trash can Trash can

Art

Parking Parking

First aid

Parking Trash can

Parking

On this page, Piazza San Francesco

LEGEND Agricultural areas Green spaces Water elements N

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On the next page, The pedestrian area around the Church Our maps

Pedestrian area around the Church

Parking

Benches

Square

Trash can

Benches

Square Water basin

Benches Pharmacy

Benches

Pedestrian area Planted benches

Trash can

Parking

Planted

Some benches Privat shops Planted gardenbenches and Trash can restaurants Bench Parking Trash can

Church

Traffic reduced zone

Bicyle parking

Square

Trash can

Trash can Bicyle parking

LEGEND Agricultural areas Green spaces Water elements N

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URBAN WELFARE In Segrate Centro, there are different types of educational facilities, starting from kindergartens to middle schools. However, there is no high school. On one side, this may represent a problem because students have to move to other municipalities but, on the other side, an opportunity as its presence will be an essential attractor that adds value to the area.

Moving to the sports facilities there is a vast range of amenities as two public sports centers, some private gyms and swimming pool and, lastly, there are also some of the facilities owned by the school that can be used by associations.

About culture, there is just the public library that has also an auditorium that can be used to do various activities like the one of the chorale while regards the religion there is just the Santo Stefano church in the middle of the area.

1.

Auditorium Giuseppe Verdi

2.

The kindergarten in via XXV Aprile

Lastly, there is also the city hall of the Municipality of Segrate as well as the headquarter of the Segrate’s police.

3.

The City Hall

4.

The Church of Santo Stefano

On the next page, urban welfare map Our map

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2.

1.

3.

4.

LEGEND Education Kindergardens Elementary schools Middle schools

Sport facilities School sport facilities Private gym & swimming pool Sport centres

Others Culture Religion N E I G H B O R H O OCity D P Lhall A N Sand F O Rpolice T H E offices 15-MIN

CITY

N

2 5 1:10.000

RETAIL In Segrate Centro, various retail activities are scattered everywhere but it is possible to highlight that there is a concentration in the area around the public library.

Most of the activities are on the ground floor of residential buildings with some exceptions as certain grocery stores that have their own building surrounded by a parking area.

1.

2.

Grocery store

Pharmacy in via Cassanese

3.

4.

Beauty SPA in via Grandi

A bar in Via Roma

5.

6.

A restaurant in via Roma

Clothing shop in via C.A. dalla Chiesa

7.

8.

A bank in via XXV Aprile

Commercial ground floor in via Roma

In terms of typologies of retail, it is possible to highlight the presence of grocery stores and supermarkets of small/medium dimensions (there is no mall), three pharmacies, various activities related to personal care as barbershops, and beauty spas, clothing shops but also facilities related to food as bars and restaurants.

Moreover, there are some services as banks of different brands and a post office that is located near the Cassanese road.

Lastly, there is a vast range of other activities related to services and commerce as stationery shops, a veterinarian office, funeral parlors, optical shops, and so on.

On the next page, The commerce map Our map

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2.

6.

3.

4.

5.

7.

8.

1.

LEGEND Daily Life Retail Groceries Pharmacies Personal care

Cafè Restaurants Clothing shops

Other commerce/services Post office Banks OthersN E I G H B O R H O O D P L A N S

Industrial areas FOR THE 15-MIN CIT Y

N

2 7 1:10.000

MOBILITY Public transport and slow mobility The Segrate neighborhood is served by two different types of public transport.

On one side, there is the train station Segrate FS located in the south of the area in which stops the lines S5 and S6 that connect Treviglio with Novara and Varese passing through Milan.

On the other side, there is the system of four bus lines. Two of them supply a horizontal connection with Milan (no. 965 Milano-Pioltello and no.924 Lambrate FS M2 - Segrate) while the other two allow reaching the Linate Airport and San Raffaele Hospital (no. 923) and the “School Area” in the north part of the town of Segrate (no.

922).

Moving to the slow mobility system it is useful to underline that the Municipality of Segrate has been awarded by the FIAB, the Italian Federation of Environment and Bicycle, with the prize of Comune Ciclabile which means that the municipality is bicycle-friendly.

1.

Segrate FS station and the cyclostation

2.

A bus stop

Moreover, the sidewalks are located in the whole area providing safe paths to pedestrians but, generally speaking, they are not divided from the car circulation by any type of buffer excluding car parking lots.

Lastly, it is important to highlight that there are two projects related to mobility, the Ciclopolitana and Segrate Porta Est that are going to be explained in the slide about the forecast scenario of Segrate.

3.

A cycle and a pedestrian path

On the next page, The public transport and slow mobility map Our map

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924

292 4 92

924

392

Segrate Schools

922

923

lo Pioltel

922

965

924

923 -

923

M il an

965

4 - 965 922 - 92

922 - 923

923

3

923

2 923 - 924

924

923

923

923

io

Trevigl

1

ara S5 Nov

o Trevigli

viglio se - Tre S6 Vare

Segrate FS

Milan

3 92

LEGEND Public Transport Train station Train line Bus stops 965 Bus line Milano - Pioltello

924

Bus line Lambrate FS M2 - Segrate Bus line Linate Airport - H. San Raffaele 922 Bus line Segrate schools - Segrate Via NEIGHBORHOOD Di Vittorio 923

Slow mobility Sidewalks Pedestrian areas Cycle paths P L A N SCycle F O R Tstation HE 15-MIN

CITY

N

2 9 1:10.000

MOBILITY Private mobility In the neighborhood, there are principally four typologies of roads.

Firstly, the provincial road called Cassanese that divides the two nuclei of Segrate Centro.

It is composed of two lanes per carriageway separated by a traffic divider and divided from the local roads by rows of trees.

Secondly, there is a system of local roads that pass through the neighborhood connecting it with other urban nuclei in the surroundings and with the Cassanese road.

1.

Section of the SP 103 - Cassanese

Thirdly, various access roads connect the main roads with the residential areas and the cul-desac proving access to houses.

Lastly, the cul-de-sacs are the end of the majority of the access road and they are made to manage just the traffic generated by the dwellers.

In addition, it is important to highlight the project of the Viabilità Speciale di Segrate that will be illustrated later on.

2.

Section of a local road - Via B. Cellini, 19

3.

4.

Section of a cul de sac - Via G. Mazzini, 39

Section of an access road - Via G. Garibaldi, 2

On the next page, The private mobility map Our map

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lo Pioltel

1

4

M il an

3

2

LEGEND Hierarchy of roads Provincial Road (SP) Local roads Access roads Cul-de-Sac

Car parking Public parking area Interchange parking NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

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3 1 1:10.000

MOBILITY Level of maintenance of sidewalks, cycle paths, and streets Forms of mobility and good quality of streets, cycle paths, and sidewalks have always been necessary for neighborhoods but during Covid, the quality of small mobility has become even more critical. To understand the neighborhood of Segrate Centro better, one may look at the qualitative differences of its mobility elements.

To better demonstrate the deficits, the maintenance map shows all components that only have a medium-good quality or poor maintenance. It focuses on the following three elements: streets, cycle lanes, and sidewalks.

For medium-good quality elements, the colors are lighter so they appear in the background.

Poorly maintained components are darker so the focus is concentrated on the problematic areas.

The whole pedestrian and cyclo system

Due to the map, it gets clear that the issues of maintenance mainly concern the sidewalks.

These are small, often disrupted due to trees or other elements, and with uneven floors so that it will become difficult for elders and people with wheelchairs or baby buggy to walk there.

1.

2.

Medium quality sidewalk

Bad quality sidewalk

The whole streets system

3.

4.

5.

6.

Medium quality cycle path

Bad quality cycle path

Medium quality street

Bad quality street

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On this page The maintainance map Our map

2 1

5

6 3

4

LEGEND Sidewalks with medium quality of maintenance Sidewalks with bad quality of maintenance Cycle paths with medium quality of maintenance Cycle paths with bad quality of maintenance Streets with medium quality of maintenance Streets with bad quality of maintenance N

1:10.000

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ASSOCIATIONS In the territory of Segrate there are various active associations.

The majority of them are related to culture as Aspromonte associazione culturale or Coordinamento movimenti Terza Età Segrate but there are also a lot of sport associations like Associazione Polisportiva Team Volley or Polisportiva Città di Segrate.

For what concerns the environmental association there is only the local headquarter of FIAB the Italian Federation of Environment and Bicycle.

The social associations are principally Fortes Cooperativa Sociale and ANA Gruppo Limito Pioltello Segrate, the local National Alpine Association headquarter.

Lastly, the are some international associations that work around the world, particularly in poor countries in order to help local people, as Associazione WHYNOT and Associazione WOESER-CHIARA LUCE Onlus.

In addition to the associations, it is important also to highlight the presence of the Social Secretariat, a service that has been activated to meet the needs of those who do not know the resources and services of the territory. It is a first intervention, carried out by the Social Workers, aimed at informing and guiding citizens in the wide sector of social assistance services in the area.

Poster of an event of Aspromonte association

The Ciclofficina of the FIAB association

The logo of Polisportiva Team Volley

The logo of WOESER-

CHIARA LUCE Onlus On the next page, Association map Our map

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LEGEND Cultural associations Envirnomental associations Sportive associations

Social associations International associations NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

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3 5 1:10.000

FORECAST SCENARIO Ciclopolitana About the future development of Segrate Centro the city hall approved the project of Ciclopolitana that is about the creation of six main cycle paths that connects the various neighborhoods of Segrate, also with some important attractors as the Idroscalo and San Raffaele hospital and other cities in the surroundings.

30 km/h zone Secondly, the municipality also proposed a project that aims to transform the majority of the neighborhood into a 30 km/h zone that implies the reduction of the speed limit in the majority of the roads.

Segrate Porta Est Thirdly, there will be the possibility of a station of the new metro line M4, which is currently under construction. Its terminus is going to be Linate Airport and it will be prolonged till Segrate FS station as part of the project of Segrate Porta Est. It is financed by the European Community and it aims to transform the existing train station into a hub for the East area of Milan through the creation of a stop for the High-Speed Railway that connects Milan with Venice.

Ciclopolitana Map - Comune di Segrate

Viabilità Speciale di Segrate Fourthly, there is the project related to the creation of a new artery that aims to remove the traffic from the Cassanese road passing along the East side of the neighborhood at the ground level and along the train line underground.

New cycle path in the Cava Centro Parco

Project of Segrate Porta Est - Milano Today, 28.07.2020

On the next page, The future Segrate map Our map

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LEGEND Mobility Ciclopolitana project Segrate Porta Est project 30 km/h zones project

Planned development Westfield project PII "Quartiere della Stazione" project PII "Quartiere della Stazione" already relised

Viabilità Speciale di Segrate project

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3 7 1:10.000

FORECAST SCENARIO Westfield Milano The Westfield Milano project is strategically positioned in Segrate, on the main train line between Milan and Venice, just 10 minutes from Linate airport and 25 minutes from Milan city center.

It will cover 155,000 sqm, will have 300 stores and 10,000 parking spaces as it aims to become Italy’s largest and most iconic retail, dining, and leisure destination as with the new UCI Cinemas’ multiplex cinema.

Westfield project

The Westfield society explained that creating the new mall would create some benefits in the neighborhood as creating new jobs, improved opportunities for the surrounding businesses, and new open spaces. It will also invest in the creation of new infrastructures, roads, and cycle paths.

But there will be negative consequences and risks related to creating such a huge and relevant mall.

It will lead to an increase in congestion and air pollution due to the high traffic generated by the mobility toward the mall. Also, costs for housing in the neighborhood will rise. The creation of Westfield Milano is uncertain and changes the state of the art of our project and will be explained in-depth while using three scenarios in the third chapter.

Attracting people and new job opportunities

Increase of congestion

Higher housing prices On the next page, Future Segrate Map Our Map

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PII “Quartiere della Stazione” In the area near the station is developing a residential project that has been partially completed.

On the Eastside, we find the main public functions: the park, the squares, the shops, and the social housing, the latter in a privileged position, facing south, and overlooking the park.

The park extends from north to south, from the new large commercial square to the station’s one. It is overlooked by the buildings and all the functions at the service of the neighborhood, the city, and the users of the passer-by.

The current situation

The park itself becomes the connective tissue of the plan and represents an alternative route in the green.

The type of buildings has been designed to minimize land consumption and maximize the availability of public spaces. In the same way, the floor plan distribution has been designed to ensure each building the best possible comfort both in terms of light exposure and in terms of sound insulation.

The masterplan

The station square becomes an extension of the park with the presence of services such as ticket office, bar, newsstand, public toilets, parking bicycles useful for both rail users and park goers.

The square to the north, dotted with public functions - shops, supermarket, kindergarten becomes the center of the district and an element of attraction for the consolidated city.

The new area in front of the exit of the station

The new park that is going to be created in the east lot

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INTERPRETATIVE MAP Different functionality patterns and building types characterize the north and south side of the neighborhood. The north locates more residential buildings as the south locates industrial sheds. On the west side, there are different urban welfare facilities placed.

The lack of a gathering place characterizes the Segrate Centro, so a center in which people can meet. It is possible to individuate different services that act as attractors as the library, the sports Center and the Civic Centre.

localized currently in the areas with attractors or providing ground floor uses for retail.

The provincial Cassanese road in the north and the railway and its yard in the south are barriers. Also, the future Westfield project will be developed in this southern area. Its impacts cannot be reviewed yet. Besides, the industrial zones both on East and West divide the neighborhood from the rest of Segrate.

Other landmarks are related to the environment as the Parco Centro Cava on the west side or the Parco Europa on the east area near the graveyard.

These play an essential role in the biodiversity and ecosystem of Segrate Centro.

Moreover, it is essential to highlight some nodes that connect different cycle paths that wind in the whole neighborhood and allow to reach various areas of the town. Also, the size of the neighborhood and the relatively compact plot pattern makes slow mobility efficient to move.

Due to the building's connection and the existence of the police station, the neighborhood seems to be perceived as safe. Safety will also be generated by vibrant street use. This use is

1.

2.

MD Discount

Municipal Library

3.

4.

Parco Europa

Cycle path in ViaModigliani

Connected

Compact

Complete

Complex

Convivial

Partially connected thanks to public transport and potential for social connection thanks to the creation and implementation of some places to dwell, sit, and hang out.

The distance from the centre to the edges shows that the neighbourhood is walkable.

Exception is the train station.

The mix of uses generally provides services for daily needs. Exceptions are the lack of a high school, a health care center, and a second post office.

The presence of green and recreational areas, a natural park and buildings with different functions made the neighbourhood complex in terms of dynamics.

A liveable neighbourhood, with a lot of potential in terms of social relations thanks also to the presence of very active associations.

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On the next page, Interpretative map Our map

3

2

4

1

LEGEND Natural Elements Agricultural areas Green spaces Water elements N

1:10.000

Landmarks “Urban” Natural Transport

Paths & Nodes Bikes Cars

Barriers Railway Provincial road Vacant spaces Ongoing projects Crossing points

Other Urban welfare facilities Sheds / industrial buildings Retail facilities Pedestrian zones

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2. 15-MINUTES SEGRATE CENTRO

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THE 15-MINUTE CITY CONCEPT The 15-Minute City rides on the concept of “chrono-urbanism”, which outlines that the quality of urban life is inversely proportional to the amount of time invested in transportation.

This concept has been proposed by Carlos Moreno, who advocates for an urban set-up where locals are able to access all of their basic essentials at distances that would not take them more than 15 min by foot or by bicycle. For the present “15-minute” concept, Moreno supports that residents will be able to enjoy a higher quality of life where they will be able to effectively fulfill six essential urban social functions to sustain a decent urban life. These include living, working, commerce, healthcare, education, and entertainment.

Moreover, the author highlights four key characteristics for the 15-minutes city. The first is proximity, the second is diversity that means that the land uses must be mixed to provide a wide variety of urban amenities nearby, thirdly there is density that is related to the fact that there must be enough people to support a diversity of businesses in a compact land area, and lastly ubiquity that means that neighborhoods must be so common that they are available and affordable to anyone who wants to live in one.

The core principles of a 15-minute city are: •

Residents of every neighborhood have easy access to goods and services, particularly groceries, fresh food, and healthcare.

•

Every neighborhood has a variety of housing types, of different sizes and levels of affordability, to accommodate many types of households and enable more people to live closer to where they work.

•

Residents of every neighborhood are able to breathe clean air, free of harmful air pollutants, there are green spaces for everyone to enjoy.

•

More people can work close to home or remotely, thanks to the presence of smallerscale offices, retail and hospitality, and coworking spaces.

Research shows that 15-minutes is the maximum time people are willing to walk to meet their daily needs locally. These needs include local health facilities and services, schools, and local shopping centers that must to be located within 800 m walk from home.

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Benefits related to 15-Minute city

The key ingredients of a 15-minute city include:

Health: Living within an 800 m catchment of social infrastructure and destinations leads to higher levels of walking and cycling and is beneficial to self-reported wellbeing. If 50% of short privatevehicle trips were instead made by walking, it would save millions of € a year in congestion, health, infrastructure and environmental costs.

By participating in 15 minutes of walking a day, 5 days a week, the disease burden from physical inactivity would reduce by about 13%. If this is increased to 30 minutes, the burden can be reduced by 26%.

•

Large numbers of residents within walking/ cycling distance of the town center/high street.

•

The presence of core local amenities.

•

Good access to public transport.

•

Easily walkable/cyclable high street and town center – with wide pavements without clutter, frequent crossings, low-speed single carriageway traffic, and protected cycle lanes where space allows it.

•

Improving conditions on the high streets – traffic calming, frequent crossings, wide uncluttered pavements, protected cycle lanes, trees, and greenery.

•

Multi-modal park and ride facilities have the potential to further increase transit ridership, improve safety, and move towards a more equitable allocation of public space.

•

Continue to invest in the exploration for new technologies and business models for infrastructures that provide strategic pedestrian and cycling connections to rapid transit stations.

•

Prioritize funding mechanisms that support the achievement of the City’s sustainable model share targets and help to achieve land use and transportation objectives, for example, higher parking fees in denser areas that are well-served by rapid transit.

Social: Walkable streets and community spaces can enhance the sense of community and provide critical opportunities for social interaction and social cohesion. Greenery and street-scale features can increase passive surveillance, increasing actual and perceived safety.

Economic: Household transport costs in walkable neighborhoods are half of those in cardependent areas and high walking rates can increase incidental trading in local shops by up to 40%. Walking infrastructure can provide a higher return than projects such as rail and road.

Evidence from 20 different studies shows that the benefit–cost ratio of walking interventions is 13:1 — $13 of benefit for every $1 of expenditure.

Environmental: Compact mixed-use neighborhoods help reduce pollution. Walkability and cyclability reduce driving pollutants by 40% and CO2 emissions by 10%. Urban greening and street trees remove pollution and increase tree coverage by 10%, which can reduce the energy needed for heating and cooling by 5 to 10%.

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THE PERCEPTION OF THE NEIGHBORHOOD WHAT NEWSPAPERS SAY ABOUT SEGRATE?

The mayor announces “Segrate will be an increasingly green city with a precise logic" In folio, 29.03.2021

Mobility: twelve pedestrian crossings secured with led systems In folio, 11.03.2021 http://www.giornale-infolio.it/it/articoli/segrate/dodici-attraversament i-pedonali-messi-in-sicurezza-con-impianti-a-led.html

http://www.giornale-infolio.it/it/articoli/segrate/segrate-sarauna-citta-sempre-piu-verde-con-una-precisa-logica.html

The cyclobus lands in Novegro, for the children of elementary Galbusera In folio, 26.02.2021 http://www.giornale-infolio.it/it/articoli/segrate/il-ciclobus-sbar ca-a-novegro-per-i-bambini-della-elementare-galbusera.html

Cambiamilano Westfield Milan, the largest shopping centre in Europe: what happened to it?

Segrate Word Press, 14.02.2021 https://selsegrate.wordpress.com/2021/02/14/cambiamilanowestfi eld-milano-il-centro-commerciale-piu-grande-deuropa-che-fine-ha -fattoi-cantieri-sono-fermi-e-aleggia-lincertezza-sul-futuro-del-cen tro-commercialefabio-implicito14-febb/

The minority party questioned on the current conditions of the cyclostation In folio, 04.02.2021 http://www.giornale-infolio.it/it/articoli/segrate/interrogazione-d ella-minoranza-sulle-condizioni-attuali-della-ciclostazione.html

Ragazzi di Robin, another “blitz” against the degradation: cleaned the wall of the municipal graveyard Il giornale di Segrate, 20.10.2020 https://giornaledisegrate.it/2020/10/20/stazione-di-segrate-13enn e-accerchiato-e-rapinato-dello-smartphone-i-carabinieri-arrestan o-baby-gang/

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Fake city employees or gas workers in action to scam the elderly In folio, 18.02.2021 http://www.giornale-infolio.it/it/ articoli/segra te/finti-dipendenti-del-c omune-o-operai-del-gas-in-azione-per-truffare-anziani.html

In Segrate once again flies the yellow flag of FIAB In folio, 11.02.2021 http://www.giornale-infolio.it/it/articoli/segrate/a-segrate-ancora-unavolta-sventola-la-bandiera-gialla-di-fiab.html

The police arrested a baby-gang that mugge a 13 y.o. boy at the station Il giornale di Segrate, 20.10.2020 https://giornaledisegra te.it/2020/10/20/stazione-di-segra te-13enne-acc erchia to-e-rapina to-dello-sma rtphone-i-carabinieri-a rrestano-baby-ga ng/

Collective vegetable garden: torn off gates and forced doors Il giornale di Segrate, 27.07.2020 https://giornaledisegra te.it/2020/07/27/orti-comunali-a ncora-nelmirino-lucchetti-tranciati-e-porte-divelte-in-via-morandi/

GROUPS

Sei di Segrate se...

Vivere a Segrate Notizie di Segrate ...Tutti quelli che abitano a Segrate...

WHAT SOCIAL NETWORKS GROUPS SAY ABOUT SEGRATE?

Caritas Segrate, collected 711,000 Esselunga points for the solidarity grocery shopping.

- Maura Planting trees is a good thing but if there is no proper maintenance then it becomes an activity almost useless because many will die in a short time.

- Biagio Even those who had to restore the markings had to surrender to the uneven road.

- Riccardo It could be useful if the Municipality organises a meeting about the future development of the city.

- Luca (about Westfield Project) I thank the municipality for having immediately provided for my report concerning the bad situation of two plants.

- Giovanna

Today I saw some guys collecting waste in a green area (...) a huge thanks to these people.

- Giovanna From now on, cyclists will find a nice novelty at the entrance of the Centroparco in Via San Rocco. A location where they can inflate the tires and make repairs in case of puncture or problems with the gearbox or brakes.

- Paolo

We can not give it away to these rude: we citizens must do the rounds? Is that what the municipality wants?!?!

- Daniele

It’s nice to start Sunday like this, at 8 o'clock they tell you someone has smashed your shop window!

- Alessandro NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

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THE PERCEPTION OF THE NEIGHBORHOOD Segrate Centro according to its inhabitants Describing the neighborhood

*

New

I find that Segrate Centro has all the services necessary to make Segrate an absolutely livable city where there is an excellent balance between services, mobility and green.

- Silvana

Equipped with essential services Dynamic

Residential It was spent a lot to redevelop areas that until many years ago were off-limits - Silvana

Pleasant

Presence of young family attracted by the proximity to Milan - Don Gabriele

Green In my opinion, there is the necessity to create a centre for teenagers and young adults gathering, with a cineforum, classrooms for study...

- Sillia

Degradation My feeling is that several businesses have closed down impoverishing the life of the neighborhood - Stefano (Vice-president of FIAB Segrate)

Dormitory neighborhood Segrate Centro lacks of life in itself because it gravitates around Milan, it has no essence.

- Don Gabriele 48

Liveable

Functioning Quiet

Chaotic

Segrate is something in between a suburb of Milan and a village - Don Gabriele

On a human scale safe

Elegant

Give more space in the neighborhood to citizens by removing them from cars to make all services easily accessible with sustainable mobility.

- Stefano (Vice-president of FIAB Segrate)

*

Answers given by the inhabitants to our open questions defined in the questionnaire.

Presence of green spaces

CONS

Mi S Located near Milan

PROS

Pros and cons of Segrate Centro * Lack of a metro station Air and noise pollution

Accessibility to the public transport

Traffic due to the presence of Cassanese and Rivoltana

Possibility of living in singlefamily houses with garden

Lack of a centrality for the gathering of citizens

Presence of commercial activities and services

Fragmentation of the territory

Low rate of criminality

What to improve or to add? * Create a metro stop Improve the maintenance of sidewalks Traffic control Encourage opening of shops Make the library more active with cultural initiatives Increase the variety of shops and services (there are mainly beauticians, hairdressers and real estate agencies) Improve the number of social activities Limit the 'marketing' of the Centro Parco (already too crowded) Increase areas with fields for sports activities, table tennis and so on in Centro Parco Add more green areas Source: the information of these two pages is based on interviews with the inhabitants as well as some relevant actors of the neighborhood.

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SWOT ANALYSIS Strengths: 1. The area has a lot of green spaces 2. There is also the blue infrastructure that can be used by the community 4

3. It has two pedestrian zones, in and near the historic core of Segrate

3 1

4. Provision of necessary, basic infrastructure for the urban welfare like schools and sport facilities

2

• High distribution of wealth due to the incomelevel • People are generally satisfied with their living situation

Weaknesses: 1. The center of the area near the library is hidden and unused potential of the historic center 2. Bad maintenances of some streets, sidewalks and cycle paths

5 3

3. The streets layout and the high amount of traffic of Cassanese road dividing the two neighborhoods 4. High presence of car-related transportation and imbalanced distribution of street space (Parking in contrast to sidewalks) 5. There is no hospital in the area, but the neighborhood is served by the San Raffaele hospital, a big hospital located in Milano Due and an ASST with basic services in Rovagnasco

1 7 2 4 8

6

6. Long distances to other public transportation than bus stops 7. Low number of cultural facilities and major parts are mostly residential 8. A lot of areas do not have green streets • In Segrate there are no high schools • Low population density

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Urban Welfare Retail & Culture Local Identities Walkability Production Socio-demographic

Opportunities: 1. Presence of vacant or “unused” spaces and buildings that have the potential to be transformed for the wellbeing of the community

6 3

1

2. The construction of public transport in the future 3. It is a quiet neighborhood where people can use bikes, implementation of the plan for the 30 km/h zone

5

4

4. Presence of different associations 5. The improvement of the continuity of cycle paths can help to make the mobility in the area more sustainable 2

6. Short distances between residential areas and retail facilities

Threats: 1. The new shopping complex Westfield may worsen the economic status of small shops inside Segrate

2

2. The Westfield project may add to the number of cars using the local streets to go to the shopping mall • Investment through massive redevelopment projects that only pretend to improve the conditions of the community • Relative high concentration of elderly in the neighborhood, so creating new activities that are attractive for the population may be difficult

1

• Due to the dormitory character, it can become challenging to promote change (e.g., the addition of appropriate services and attractors) • The relatively high level of rental costs may increase even more due to new development and redevelopment of the area

Urban Welfare Retail & Culture Local Identities Walkability Production Socio-demographic

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FIRST STEP TOWARDS A 15-MINUTE CITY BASED ON THE PORTLAND’S PLAN COMPLETE NEIGHBORHOOD CONCEPT WHAT CAN BE IMPLEMENTED?

WHAT IS MISSING?

HOUSING DIVERSITY

WHAT IS ALREADY PRESENT?

HIGH SCHOOL

GROCERY STORE

GATHERING PLACE

SHOP

POST OFFICE PRIMARY & MIDDLE SCHOOL

WHAT IS ALREADY PRESENT?

WHAT CAN BE IMPLEMENTED? The only existing post office

Just kindergartens, primary & middle schools. No high schools.

Cyclopaths to improve

Need of the metro to have a faster connection with different areas of Milan LEGEND Parks Retail streets/areas Pedestrian paths Pharmacies 52

Schools (kindergartens, primary & middle)

Single/low rise buildings Medium/high rise buildings

LEGEND Medium quality of cycle paths Bad quality of cycle paths Esisting cycle paths

Public transports Existing gathering places

* Each dot refers to

specific goals.

GOALS Connect the new project of Westfield with the neighborhood as it is going to provide new services and cultural facilities

Connect the train station (and the future metro stop) with the neighborhood HIGH SCHOOL

Improve the number of services Improve the cycle path quality and the use of bikes Create gathering places

€ Avoid high price of houses and reduce the use of Segrate Centro as a dormitory neighborhood

Reduce the air and noise pollution

STRATEGIES * Create a North-South Axis accessible just to pedestrians and cyclists that connect the residential area with the zone of the train station, Westifield and the future metro station.

Trasformation of the Piazza San Francesco and the nearby area of the church in the core of the neighborhood.

PARCO EUROPA

CENTRO PARCO

Reuse of vacant spaces Interventions to increase the quality of the slow-mobility network, particularly through improving the safety of cyclists and pedestrians.

Increase the environmental quality LEGEND North-South Axis Expansions of N-S axis

Gathering place New services Attractors (schools, sport facilities

Parks Commercial street

Residencaial areas Industrial areas

and city hall)

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FIRST STEP TOWARDS A 15-MINUTE CITY

Strengthening the community

Re-use of the vacant

Connectivity

Important elements that need to be considered: • Bicycle lanes • Bicycle parking stations • Bike sharing stations • Pedestrian paths • Shared streets • Train station • Casanesse road • Attractors • User-friendlieness

• Bus-routes • Greenery • Traffic lights • Lightning • Signing • Paving • Community-participation • Important actors • Policies

Important elements that need to be considered: • Current vacancy • Buiding substances • Spaces for mixed-uses • Important services • Open Space design • Facade design

• Connectivity to surrounding • Actors inclusion • Participative elements • Attraction • Rights and legal agreements • Policies

Important elements that need to be considered: • Historic center • Libary • Open Space Design • Events for awareness • Neighborhood spirit • Participation

• Attractors • Slow mobility • Inclusion of important actors • Possibilities to dwell • Local network • Policies

About the scheme of our project idea The main idea is about the creation of a NorthSouth Axis that connects the residential area with the train station passing through the commercial street Gramsci, the gathering places in Piazza San Francesco, and near the area of the Church making all the facilities more accessible.

Moreover, there are two vacant buildings that overlook the second pedestrian area and they are going to host respectively the health care center, and the high school and spaces for co-working and for studying.

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In addition, a new post office will be located near the library and the weekly marked will take place in the new core instead of in the parking in the north-east near the elementary school.

Lastly, is important to highlight that the NorthSouth Axis will be the backbone of the entire system of cycle paths that will be improved where necessary.

On the next page, The scheme of our project Our map

4.

3.

5.

1.

2.

1. Health care center 2. High school and spaces for co-working and for studying 3. BID Warehouse 4. Regenerated parking lot 5. Post office

LEGEND Existing elements Retail Pedestrian areas Cycle paths

Cycle station Urban welfare On going project

Project Cycle axis Attactive areas Vacant spaces

BikeMi stations / point to inflate the tires Cycle stations

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5 5 1:10.000

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3. INTERVENTIONS IN THE NEIGHBORHOOD

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DIFFERENT SCENARIOS ABOUT WESTFIELD In this section, the focus will lie on the relationship of Segrate Centro with the Westfield project area.

Due to Covid-19, the project has been stopped, and different sources speculate if and how the project may occur in the future. Recent newspaper articles state that Westfield was deleted from the list of current projects of the Westfield group. But rumors tell that it is just postponed towards 2022.

As we cannot forecast if and to what extent the Westfield mega shopping complex may be realized, we will analyze in the following possible strategies to deem risks coming along with such dramatic changes. Therefore, we searched for methods developed by other cities and how local retail has been protected concerning the development of such complexes. Moreover, we analyzed the retail provided inside the neighborhood compared to the one that may arrive due to the Westfield project and the extent to which the threat of competition may arise. Lastly, and most importantly, we concentrated on three possible scenarios. The first scenario is when there is no Westfield project, and the area may be developed on new concepts. The second case is when the Westfield project is under construction, but the inauguration will happen in the future. As well as lastly, the scenario in which the construction process is finished and the shopping complex is active.

The debate around the Westfield project shows new challenges and research topics that open future questions. These challenges have been put into focus in an interview that we held with professor Paris, an expert in the field of retail impact on the urban.

This interview also highlighted the Westfield project's economic scale and how to deal with such situations practically. Westfield is the most influential investment in the metropolitan area, and statistics count with more than 20 million visitors every year. Therefore, it creates an inter-regional connection network and needs to be embedded in the territorial system. One of the critical and most essential points is the simultaneous creation of the transportation network that the investors will finance. As the project would significantly

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impact the territorial situation, it must be handled and embedded in future development plans. In the interview, we learned that the worst-case scenario would be ignorance and the working against. It is crucial to make the new spaces, especially the private-shared spaces, manageable and useable for the surrounding. It is an issue of governance that needs to be addressed. So, it is an issue of a public agenda that must be discussed so that flows inside the area might not be stopped or hindered. The tip of professor Paris was to push the relationship between the inside and the outside creatively.

Primarily due to the new challenges and questions of Covid-19, the concept of the shopping mall might be redeveloped and open new possibilities for integration and creative solutions.

Different approaches and understandings came to the surface while researching the relationship between colossal shopping complexes and local retail in suburban and urban environments. On the one hand, some theorist, also working on the concept of the 15-min city is stating that it is difficult to transfer this concept to the city. He says that cities are cities due to the possibility of traveling between their centers, having different attractors and options in them, and agglomerating other consumer choices. Therefore, for him, also shopping complexes represent one of such possibilities and are part of cities. His argument concludes that fostering the local economy is essential and the accessibility and elements of the 15-min city. But cities should stay cities with all its possibilities and agglomerations of attractors.

On the other hand, research has led to recognizing new demands due to the Covid-19 situation. Even before the pandemic, remote work was done by some entrepreneurs. Nowadays, nearly all people who can work remotely do so, and trends show that many people also want to remain, at least some days a week, remotely even after the end of the pandemic. This change of working situation has changed the demand for amenities, especially in more suburban areas. It raises the need for facilities and amenities near distance to workers’

homes, in which they can work, take a break, go to the gym, or similar things. With this trend also the commuting may change. Local facilities gain more importance, which goes hand in hand with the understanding of the 15 min city concept.

But to make local retail stores resilient towards developing a project such as Westfield, policies and strategies need to be implemented. In most case studies, such procedures are combined with the tax policies of local governments. As a result, specific retail zones are created in which “historical” or local shops do not need to pay as much taxes as chain stores. Moreover, there are some to hinder the increase of too many chain stores. But the arrival of a mega shopping center is more problematic and even more challenging to handle, as vast flows of money and investments are combined in the project and between different actors. In the document “Rethinking the city space to better host the new retail proposition” of the European URBACT program, other strategies are highlighted that can be transferred to and implemented in Segrate Centro. These ideas are less related to tax policies than revitalizing local centers and attracting local retail areas. The paper’s focus primarily lies in proximity, mixed-uses, and always temporarily to re-use vacant spaces. Moreover, some specific measures are considered. The background links commercial urbanism and the compact city model, like the Portland model used to define our strategy.

Those strategies are:

• Localization of retail around these markets • The subsidence of the local retail raise its possibility to adapt to new changes • The strengthening of the physical and online accessibility of the area • It can be helpful to install a WIFI connection in the city center • Creation of an attractive atmosphere due to places to dwell and to enjoy • Create events • Create routes through the city • Enable focus points and eye-catchers on these routes that help to orient

RetailLink an European URBACT program

• The definition of an urban center that is recognizable • The revitalization of the historical city, so as in our case the area around the church and the revalorizing of its traditional retail stores • Focus on proximity and strengthen the pedestrian quality • The modernization of the retail through the use of individualized plans • Importance of municipal markets and their localization

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COMPETITION WITH PRESENT RETAIL To better understand the consequences of Westfield for the local retail stores, we analyzed the competitive nature between the two. Therefore, it is helpful to compare the already present retail stores in Segrate Centro with the information provided by Westfield about the future chains.

While Westfield will host many luxury chains, famous, more accessible fashion labels like Zara and Bershka will also be placed in the center.

These may include concurrence with some of the local shops. Moreover, the coexistence and competition may lay higher in the food amenities due to Westfield’s public space and dining area design. Also, the placement of service retailers like hairdressers may be adding to the competition.

These kinds of services are not stated in the papers of Westfield but are often located in giant shopping complexes. The entertainment program of the Westfield center cannot lead to competition as in Segrate none of these kinds exist yet.

The main competitive character does not lie in the type of demand itself. Westfield may become a considerable attractor to the residents for leisure and commerce, resulting in even less use of the local center of Segrate Centro. To contrast this threat, the neighborhood center has to be transformed to make it more attractive, vivid, and dense of functions. Some possible transformations will be shown in the different scenarios.

On the next page, Collage of ground floor uses Our visualisation based on Google Street View

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FIRST SCENARIO – NO WESTFIELD If the Westfield project will not be constructed and there won’t be no similar project, the neighborhood will not face such dramatic changes. It will therefore be more easily maintained towards a 15min city. Moreover, the Westfield project site may be developed in the sense of a 15-min city and may help connect Segrate Centro with Redecesio. This connection can lead to more resilient development and urbanizes the areas and agglomerates further possibilities.

In this scenario, the presented strategy of the North-South Axis in its basis will remain the same as it helps to handle the main issues of the neighborhood. With this strategy, a new core will be made functional and understandable and helps to foster the providence of basic amenities and leisure facilities for the area. As Westfield will not be constructed, the lack of cultural facilities will remain. Therefore, it is essential to add these to the neighborhood’s environment. A cinema or theater and an open-air gym can help strengthen the leisure opportunities inside the area and reduce the use of the car. Also, there is a need for further retail providers as the local economy is not so diverse in its offer. Creating some smaller spaces for different retailers can add to the attraction of the neighborhood’s core and increase its potentiality for a 15-min city. Lastly, the maintenance and strengthening of food infrastructure and open-air dining areas can be essential for the neighborhood’s atmosphere.

Opportunities: • New area for sustainable development • Area may be used to connect Segrate Centro and Redecesio • More space for nature-based recreational development in the area where Westfiled would have been located if it had been built • More possibilities for the development of the retail area in Segrate Centro • No concurrence for local retail • No threat of rising traffic • Easier to strengthen the community • Presence of spaces in Segrate Centro that can be used for the filling of the gaps of cultural facilities

Risks: • Lack of cultural facilities • No profit for the commune that can be used for the financialization of the re-developments

On this page, Zoom-Out Connections Scenario 1 On the next page, important elements Our visualizations

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No profit means no money to reinvest in the project or general in the development of Segrate Centro Maintenance and new connections of slow mobility.

Development of a slow mobility connection between Segrate Centro and Redecesio.

slow mobility to Redecesio

cultural facilities New development of cultural facilities like a new local cinema. In addition to the lack of leisure amenities inside Segrate Centro.

enlarge the retail offer

No existing cultural facilities

Creation of new retail spaces. In addition to the already present offer to fulfill the needs of the residents and increase the attraction of the neighborhood´s core.

No profit due to exceptional developments Creation of additional outdoor gathering spaces. It helps to improve the livability of the area and the community to get together and interact. outdoor gatherings

high-quality leisure areas Creation of new and maintenance of already present open dining areas.

Especially during the operating mode of home-office, these places offer different uses for residence and increase the vivid character of the neighborhood.

community building The creation of recurring events to promote the livability of the neighborhood and strengthen the community spirit.

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LEGEND North-South Axis Retail in relation to the axis Present public spaces Present leisure areas Present urban welfare facilities Re-use of vacancy Additional spatial strategies for scenario 1/ if there is no Westfield: New amenities on “empty” spaces New amenities on former parking spaces New leisure area Extentension of the North-South Axis New design for new attractive public spaces N

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On this page, Spatial Strategies Scenario 1 On the next page, timeline scenario 1 Our visualizations

July Oct Jan April July Oct Jan April July Oct Jan Year 0 Year 0 Year 1 Year 1 Year 1 Year 1 Year 2 Year 2 Year 2 Year 2 Year 3

Development of the North-South Axis

Re-use of vacancy

Public space design

New amenities on „empty“ spaces

New amenities on former parking spaces

New leisure area

Extension of the North-South Axis

LEGEND Planned time and duration of the overall process Construction phase NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

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SECOND SCENARIO – UNDER CONSTRUCTION If the Westfield project is under construction, the neighborhood has to be transformed and made ready for the competitive character of the project.

In this scenario, the North-South Axis will be developed. Moreover, in this scenario, temporary solutions must be added to the strategy. These solutions, or better-called interventions, are, for example, the addition of the retail core with local markets as well as cultural activities like an open-air cinema. Next, it is crucial to start with the policies to strengthen the local economy and make it more resilient. Therefore, we would like to develop a social-payback system to promote commerce in local retail stores and use different events to strengthen the community and its spirit. Lastly, it has to be started to develop a slow mobility connection to Westfield. This is important as residents will use the car to get there if it is not attractive to go there on foot or bicycle.

It must be highlighted that this scenario is based on a process of change, in which Westfield will take form, and the first shops will start to be inaugurated over time. With this development, the neighborhood’s flows will change, and strategies will be needed to handle those changes.

In this scenario, it is crucial to evaluate the change and adopt matching interventions inside the neighborhood. Also highly important is to cooperate to make the construction of the mobility network as easy and fast as possible as this node needs to handle the flows of future visitors.

Opportunities: • Presence of spaces for temporary solutions • Temporary solutions may help to strengthen the community and create new visions for the neighborhood • Due to the construction time, time will remain to adopt new policies to save the local retail against the evolving competition • The use of governance tools and contracts, as well as the inauguration of a Business Improvement District (Distretto Urbano del Commercio), can be used to financialize the changes in the neighborhood

Risks: • The announcement of the construction will change the mood in the neighborhood • Construction site will have an impact on the neighborhood • Construction transporter will use some streets through the neighborhood • The future development may lead to speculation

On this page, Zoom-Out Connections Scenario 2 On the next page, important elements Our visualizations

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Policies are needed to start early to save the community spirit and the local retail due to the future development of Westfield.

Some policies are related to temporary uses also of vacant spaces as well as incentives to use the local retail through the installment of a payback system. local payback system

Maintenance and new connections of slow mobility. Start of the development of a slow mobility connection between Segrate Centro and Westfield.

Dramatic changes around and inside Segrate Centro

temporary uses The use of a temporary open-air cinema fills the lack of cultural facilities. Also, it can be used as a gathering place for residents in the evenings.

slow mobility and connectivity

Construction site may create new barriers

Speculation about land value in the neighborhood may rise

Uncertainty about changes will create fear of residents and shop owners

Opening open-air markets more frequently in the neighborhood´s core to establish the use of the center and add to its retail offer. It helps to create retail habits that may contrast the competition due to future Westfield.

local offers

local attractors Creation of new and maintenance of already present open dining areas.

Especially during the operating mode of home-office, these places offer different uses for residence and increase the vivid character of the neighborhood. Need to establish its use before the inauguration of Westfield.

Creation of additional outdoor gathering spaces. It helps to improve the livability of the area and the community to get together and interact. outdoor gathering

building a common identity Construction work will rise the traffic and pollution in Segrate Centro

The creation of recurring events to promote the livability of the neighborhood and strengthen the community spirit. Especially important regarding the future threat of the community due to the inauguration of Westfield.

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LEGEND North-South Axis Retail in relation to the axis Present public spaces Present leisure areas Present urban welfare facilities Re-use of vacancy Area affected by Westfield Additional spatial strategies for scenario 2/ if Westfield is under construction: New design for new attractive public spaces Creation of Distretto urbano del commercio di Segrate Addition of a logistical space for a local delivery service Extentension of the North-South Axis Areas for temporary solutions N

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On this page, Spatial Strategies Scenario 2 On the next page, timeline scenario 2 Our visualizations

July Oct Jan April July Oct Jan April July Oct Jan Year 0 Year 0 Year 1 Year 1 Year 1 Year 1 Year 2 Year 2 Year 2 Year 2 Year 3

Development of the North-South Axis

Re-use of vacancy

Public space design

Creation of the BID

Logistical space for the delivery service

Areas for temporary solutions

Extension of the North-South Axis

LEGEND Planned time and duration of the overall process Construction phase

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THIRD SCENARIO – WESTFIELD ACTIVE If the Westfield project is constructed and active, it is also essential to implement the NorthSouth Axis. This axis is needed to provide a new mobility network and give the neighborhood a vibrant center with diverse functions. Therefore, the physical development of Segrate Centro is significant to make it resilient concerning the attraction of the Westfield complex. In this scenario, next to the axis, the strengthening of the community and the local economy is in focus.

Policies, interventions, events like the socialpayback system, the artistic renovation of the zebra crossing, or open-air galleries may help make the area more attractive and resilient. The other focus lies on slow mobility. It has to be taken care of the mobility relationalities inside the neighborhood.

Segrate Centro cannot become a passthrough to get to the Westfield area. It has to be made uncomfortable to trespass the neighborhood to get to Westfield. Therefore, policies for slow mobility need to take place; this mobility scale needs to be prioritized. Lastly, there has to be a connection of slow mobility to Westfield. Its cultural facilities can add to the neighborhood’s lack, but to the same extent, its use should be in balance with the center of the neighborhood. Therefore, the neighborhood and its public areas need to become as attractive as possible.

Potential connections of the Westfield project

Opportunities: • Economic profit for the comune that can also be used for the re-development of parts of the neighborhood • Development of new transportation options • Presence of a cine-complex

Risks: • The Westfield complex will change the spirit of the neighborhood • Higher amount of traffic and pollution • High concurrence for local retail • New leisure destination may lead to a ghosting of the core of the neighborhood • Prices in the area will increase even more • May increase the perception of Segrate Centro as a sleeping neighborhood On this page, ZoomOut Connections Scenario 3 and image taken from the Westfield website On the next page, important elements Our visualizations

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Funding of the development is uncertain at the moment

Traffic and pollution will rise Contrasts the 15-minutes city approach

Policies are needed primarily to save the local retail due to the competition of Westfield.

As the payback system, some policies aim to strengthen the use of local retail stores and the community spirit. protection

High concurrence on local retail with Westfield being in the stronger position

local offer and attraction

Creation of new and maintenance of already present open dining areas.

Especially important due to the competition for users between the center of Segrate Centro and Westfield leisure facilities.

May lead to an even more dormitory character of the neighborhood For awareness raising, an open-air gallery will be developed. This gallery will display local contributions and demonstrate the issues of competition and the protection of local stores and the community.

promoting locality Westfield is not environmentally friendly

opportunities for interactions Creation of additional outdoor gathering spaces.

It helps to improve the livability of the area and the community to get together and interact.

community strengthening The creation of recurring events to promote the livability of the neighborhood and strengthen the community spirit. Especially important regarding the threat of the community due to Westfield.

Maintenance and new connections of slow mobility.

Creation of a slow mobility connection between Segrate Centro and Westfield.

slow mobility connection to Westfield Westfield may become a huge barrier to the flow around the area

Will change the whole spirit of the neighborhood

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LEGEND North-South Axis Retail in relation to the axis Present public spaces Present leisure areas Present urban welfare facilities Re-use of vacancy Area affected by Westfield Additional spatial strategies for scenario 3/ if Westfield is active: New design for new attractive public spaces Creation of Distretto urbano del commercio di Segrate Addition of a logistical space for a local delivery service Extentension of the North-South Axis Open-air gallery N

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On this page, Spatial Strategies Scenario 3 On the next page, timeline scenario 3 Our visualizations

July Oct Jan April July Oct Jan April July Oct Jan Year 0 Year 0 Year 1 Year 1 Year 1 Year 1 Year 2 Year 2 Year 2 Year 2 Year 3

Development of the North-South Axis

Re-use of vacancy

Public space design

Creation of the BID

Logistical space for the delivery service

Creation of an open-air gallery

Extension of the North-South Axis

LEGEND Planned time and duration of the overall process Construction phase NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

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COMPARISON OF THE THREE SCENARIOS The comparison of the three scenarios and their different spatial strategies helps us to navigate our project better. Each scenario has a significant impact on our actions and changes the state of the art of Segrate Centro. Because nobody can tell if the Westfield project will be developed in the future, it is essential to get an overview of the different factors and what this means for the project. The following table visualizes the spatial strategies and in which scenarios these become important. Also, it explains the difficulties for each action and each scenario. With this, we can see

that the first listed strategies will be implemented in any case. Moreover, we can see a prioritization of ideas and strategies due to their number of uses in the scenarios. Some of the strategies marked are directly combined with the development of Westfield. Others like the extension of the axis in the center and the re-design of public spaces in the center are marked three times. But their importance rises with the development of the Westfield project. These, therefore, advance in their prioritization.

No Westfield

Westfield under construction

Westfield active

Implementation of the North-South Axis

Regular construction work

The difficulty of construction; higher use of access streets

The public decision for need of slow mobility become more difficult

Re-use of vacant spaces

The community needs these facilities

Fear for change affects the project

New residents create new needs

Extension of the Axis towards the east

Need for community space

Fear for change affects the project

New residents create new needs

Reactivation of community life

Too much different construction work may lead to opposition

Competition between the center and Westfields retail offer

Spatial strategies

Extension of the Axis inside the center Extension of the Axis towards Westfield

Only possibility: Early management Only possibility: Early management of the relationship with Westfield of the relationship with Westfield

Extension of the Axis towards the north-west

Funding needed

Design of public spaces

New spaces for interactions

Overload of changes

Relation with Westfields public spaces?

Creation of the BID

Depends on negotiation

Depends on negotiation

Creation of a logistic space for deliveries

Depends on negotiation

Depends on negotiation

Temporary uses on public spaces

Uses also depend on the seasons

Creation of an open-air gallery

Change of spirit can not be measured beforehand

New amenities on "empty" spaces

Funding and investment needed

New amenities on former parking spaces

Funding and investment needed

Creation of a new leisure area

Funding and investment needed

LEGEND Spatial Strategies implemented in all three scenarios Strategies implemented in all three but become even more important due to Westfield Strategies that are directly dependent on the creation of Westfield 74

O C M s O

On this page, Comparison Map of all three scenarios Our visualization

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LEGEND Strategies implemented in all three scenarios: North-South Axis Re-use of vacancy Extension of the Axis towards the east Extension of the Axis inside the center New design for new attractive public spaces in the center Strategies implemented in two of three scenarios: New design for new attractive public spaces Creation of Distretto urbano del commercio di Segrate Addition of a logistical space for a local delivery service Extension of the Axis towards Westfield and in the center

Strategies implemented in one of three scenarios: Areas for temporary solutions Open-air gallery New amenities on “empty” spaces New amenities on former parking spaces New leisure area Extentension of the Axis towards the north-west

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VACANT SPACES

NIEGHBORHOOD CENTER

NORTH-SOUTH AXIS

ACTIONS 1a.

Modifing the space of the streets of via Gramsci and Via Roma and creation of a shared space between cyclists and pedestrians.

2a.

Organization of events related to the benefits of using bikes.

3a.

Redefining some cycle paths in terms of quality and dimensions.

4a.

Locate new cycle-stations in the attractive zones.

5a.

Localise basic amenities along the axis (e.g. benches...).

6a.

Extection of the axis.

7a.

Tactical urbanism interventions as paint the street to define the new space for cyclists, paint the zone near the bumbs to make the crossing areamore evident.

1b.

Localisation of new services in the area of Piazza San Francesco as the new post office and make it more livable.

2b.

Reorganization of public spaces in and round the Piazza San Francesco in order to make them more attactive and usable.

3b.

Organization of events in the new center for and with the community.

4b.

Move the weekly open-air market in the new center.

5b.

Creation of a Distretto Urbano del Commercio (BID) that is aimed to join together all the shop keepers of the neighborhood.

6b.

Localise basic amenities in the attractive zones. (e.g. benches...).

7b.

Add public wi-fi.

1c.

Convert the vacant buildings in via Roma (in front of the church) in a health-care center and in the high school with space for co-working and studying.

2c.

Reuse a vacant shop to create a storehouse for the association of the shop keepers.

3c.

Reorganization of the area in which there was located the weekly open-air market.

*

*

*

*

ENVIRONMENTAL QUALITY

HIGH-QUALITY OF SLOW MOBILITY

1d. Create

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some BikeMi stations around the neighborhood as well as some location where to inflate tires.

2d. Organise the cyclobus for all the primary schools in the area.

3d. Redesign of some streets to create safe spaces for pedestrian and cyclist.

* * 5d. Creation of rows of trees that will protect the cyclists and pedestrian from cars. * 4d. Creation of bumps in the intersections and definition of 30 km/h zones.

1e.

Creation of a catalogue of trees that have good capacity of absorbing pollution that will be located along the axis and in the attractive zones.

2e.

Improve, where is possible, the number of trees and green spaces.

3e.

Encourage the use of slow mobility instead of cars to decrease traffic.

4e.

Reduce the parking lots to dishearten the use of private mobility.

*

that refer to the whole North-South Axis * Actions Intangible interventions *

*

*

*

1a. 7a. 6b. 3d. 4d. 5d. 2e. 4e.

Retail axis

3c.

2c.

7b. 4b. 3b. 2b. 2a.

Neighborhood center

1c.

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ACTORS CATALOGING AND DESCRIBING THE VARIOUS PARTIES PUBLIC AUTHORITIES

BANKS AND FOUNDATIONS

ERSAF Lombardia

Banco BPM

The Regional Office for Agriculture and Forestry Services is a public institution of Regione Lombardia that operates in different fields as forests, agriculture, mountains, soil, environment, and territory, in cooperation with other public and private entities.

The bank manages the Fondazione Banca Popolare di Milano that promotes and supports initiatives in the field of education, training and social, and health care.

Lombardy Region

In 2012 he contributed to the restructuring and setting up of the spaces dedicated to the "Project Studios" to give the opportunity to children to know and learn the techniques of video photography and post-production.

The Regione Lombardia is located in the north of Italy and it is the region with the highest population and GDP. Its extension is about 23,860 sq. km and it has 1,513 municipalities grouped into 12 provinces with Milan as the capital.

Metropolitan City of Milan The Metropolitan City of Milan is a supralocal public authority that corresponds to the province, and it manages the 133 municipalities by which it is composed.

The extension of 1,575 square kilometers, with a resident population of over three million, is the third most populated area in Europe after London and Paris. It is a territory rich in infrastructure configured as a single urban area increasingly extended and integrated.

Municipality of Milan The municipality of Milan is a local public authority that manages the whole city of Milan.

It owns ATM as in house society, which is partially the owner of BikeMI service.

Municipality of Segrate The municipality is a primary stakeholder with a high interest in the excellent development of the project and high power and influence.

Mainly, this actor can define which action can be implemented, the rules of the game and which part of the public budget could be used for the project.

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BNL Foundation

Cariplo Foundation Fondazione Cariplo encourages and supports projects that focus on the common good, the growth of people, and the collective interest to combat inequalities and promote the economic and social development of the territory.

Moreover, the Foundation aims to support the rethinking and renewal of forms of cultural participation, and it has also financed projects related to the promotion of slow mobility.

Unipolis Foundation The foundation’s objectives include culture and mobility.

On the one hand, Unipolis helps generate widespread physical spaces, often resulting from the reuse of abandoned buildings, experimenting with community’s activation practices, cultural and social innovation.

On the other hand, and mainly through sicurstrada, it promotes sustainable mobility that is compatible with the environment, which is safe, accessible, and economically advantage

ASSOCIATIONS

OTHER ACTORS

Associazione di Quartiere Segrate Centro

IIS Niccolò Machiavelli

The AQSC is a new association that aims to work with the municipality in the redevelopment of the neighborhood representing the local people, to increase inhabitants' participation in social life, and to propose and coordinate events.

It is a high school located in the Municipality of Pioltello that provides different types of education (Liceo scientifico, Liceo classico, Istituto professionale, and Istituto tecnico)

Cultural associations Pro Loco, Associazione Culturale Apertamente and Aspromonte are active in organizing events and meetings, while the Associazione Culturale Lamp provides tutoring services for young students through the project officina dello studio.

Distretto Urbano del Commercio It is composed by shop keepers, and it is aimed to promote the enhancement of the spaces near shops, promote the competitiveness and innovation, highlight the advantage of joint management, and encourage cooperation between operators and enhance the development of skilled employment.

FIAB Segrate FIAB is an environmental organization that aims to spread the bicycle as a means of ecological transport to redevelop the urban environment.

Legambiente and Legambici It is a non-profit association made up of citizens who believe in the importance of protecting the environment, the quality of life, and more equitable, fair, and supportive society.

Legambici is part of Legambiente, and it is related to the topic of active mobility and cycling.

Sport associations Polisportiva Città di Segrate and Associazione Polisportiva Team Volley play a fundamental role in being a point of reference for the activities in the neighborhood.

Mercato Agricolo dei Navigli Different farms and local producers sell their products (cold cuts, cheese, oil, fruit & vegetables, bread, etc.), strictly short-chain, organic, and/or yielded with integrated production.

Poste Italiane S.p.A It is an Italian company that deals with postal, banking, financial, and telecommunications activities and public telematics, collection and payment transactions, and collection of postal savings. Moreover, it is the society that guarantees the delivery of letters and packages in the whole of Italy.

Santo Stefano Parish In Italy, the church is generally the point of reference for the community. It has high power and the ability to attract people to do activities, but it has a limited budget to invest in most cases.

Synlab S.p.A. It is the largest European private medical diagnostic group that provides a vast range of health care services in various outpatient clinics.

Westfield The international firm has a high interest in the neighborhood because of the project developing there. It also has much money to invest that can be used indirectly to finance initiatives in the Segrate Centro area.

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THE NEW ASSOCIAZIONE DI QUARTIERE SEGRATE CENTRO General information

Statute

The Associazione di Quartiere Segrate Centro (neighborhood association of Segrate Centro) aims to create a subject that will act as a mediator between the municipality of Segrate and the inhabitants.

The Associazione di Quartiere Segrate Centro is an association of free citizens formed in the Segrate Centro neighborhood with a temporary headquarter in the library space that will be transferred in the new co-working spaces soon as it will be realized. There the meetings will be held on the first and third Monday of each month.

In addition, it will play a fundamental role in the future development of the neighborhood as it will act as the spokesman of the inhabitants to understand their needs and wills to adapt the main strategies of the project to them.

Moreover, the association will organize various events in partnership with other actors. It will play an active role in maintaining the greenery and cycle paths implemented in the project.

As requested by the Italian law, at least three founding partners will be individuated: a representative of the municipality of Segrate and two residents. It is possible that more than three people will be part of the associations since the beginning and that new people as, for instance, other inhabitants that want to actively participate in the positive transformation of their neighborhood providing their knowledge, skills, and time will adhere to the AQSC in the future without changing the contractual structure as it is a so-called struttura aperta (open structure).

The association does not carry out a commercial activity aimed at the pursuit of a profit. Still, it has as its purpose a non-profit action sought at the satisfaction of socially relevant needs. It does not imply that it cannot have revenues, like the one coming from the 5x1000 or the membership fee, but that they have to be reinvested in the association.

The headquarter will be located in the spaces for co-working and studying in the redeveloped area near the church managed directly from the association itself.

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Inhabitants who have legitimate interests concerning the area are admitted to the association. Members are issued a membership card that can be withdrawn at the competent office upon payment of the membership fee to be renewed annually.

The district association, which aims to volunteer, is apolitical and non-profit. In close contact with the citizens of the neighborhood, it is proposed to carry out activities of public interest in an organized manner, such as, for example, but not limited to: - stimulate and monitor the work of the institutions and the public administration and co-participate in planning the future.

- promote initiatives to improve the quality of life in the neighborhood - contribute to the dissemination among citizens of increasing awareness and participation in social life - promote the cultural activities - represent the inhabitants in the meeting with the city hall.

Associazione Quartiere Segrate Centro

https://www.associazionediquartieresegratecentro.it/aboutus

Associazione di Quartiere Segrate Centro

AQ SC

HOME

ABOUT US

OUR EVENTS

NEWS

CONTACT US

WHO WE ARE? The association was born in 2021 to join together different actors active in the Segrate Centro neighborhood with the aim to be part of the transformation of the quarter.

The members of the committee operate on a voluntary basis and in accordance with their knowledge, to improve and develop the district by elaborating proposals to be submitted to the city hall.

Indeed, the quality of life in the neighborhood is a matter of balance and that any project proposal cannot be separated from the presence at the table of discussion of all the social components of the territory. For this reason, we promote the active participation of inhabitants in the life of the neighborhood and dialogue with the institutions.

WHAT DO WE DO? The Committee: - Discusses with the municipality about the development of the project and actively participates in its definition.

- Manages the spaces for co-working and studying - Promotes events in collaboration with other associations of the area - Organises weekly activities - Partially participates in the maintenance of green spaces WHEN DO WE MEET? The meetings of the committee take place every first and third Monday of the month at the library in Piazza San Francesco.

To read our statute To donate To read the last meeting report Follow us on Associazione di Quartiere Segrate Centro

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ACTORS' CONTRIBUTION IN WHICH WAY EACH ACTOR IS GOING TO CONTRIBUTE? PUBLIC AUTHORITIES

BANKS AND FOUNDATIONS

ERSAF Lombardia

Banco BPM

- Providing 50 trees for free.

- Promoting and supporting the various initiatives related to culture, education, and training.

Lombardy Region - Publishing a tender notice Interventi a sostegno del tessuto economico lombardo (intervention to reduce the environmental pollution working on mobility) .

BNL Foundation - Extending the Project Studios also to Segrate Centro neighborhood.

- Investing in the high school.

Cariplo Foundation

Metropolitan City of Milan

- Investing and supporting the project of the North-South Axis through the Effetto ECO tender notice.

- Integrate the Segrate Centro's slow mobility system in a more extensive supralocal network.

- Include Segrate in the Forestami project.

Municipality of Milan - Provide BikeMI service.

Municipality of Segrate - Publishing an announcement to individuate a private society that will transform the road network, and the neighborhood center.

- Defining how much public money can be invested in the whole project through the budgetary forcast.

- Defining the rules related to accessing facilities and public spaces.

- Give the right to shops to use the public space for the dehors.

- Reinvesting part of the money coming from Westfield taxation in the Distretto Urbano del Commercio (scenario of "active Westfield")

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Unipolis Foundation - Developing in Segrate Centro the project of sicurstrada together with the North-South Axis.

- Organization of some initiatives in the new center about the Festival of Sustainable Development.

- Organization of some meetings in the Sicurstrada Live program aimed to promote slow mobility having special consideration for frail users.

ASSOCIATIONS

OTHER ACTORS

Associazione di Quartiere Segrate Centro

IIS Niccolò Machiavelli

- Organizing and promoting events and activities

- Locating in the neighborhood a branch of the educational institution.

- Managing the co-working spaces.

- Partecipate in the decion-making process.

Cultural associations - Promoting events and activities - Providing services to the young and elderly population in the new spaces for co-working and studying.

Distretto Urbano del Commercio (BID) - Creating an association to which the majority of the retail shop owners are affiliate to make them stronger and more competitive.

Mercato Agricolo dei Navigli - Open-air market in Piazza San Francesco on Saturday.

Poste Italiane S.p.A - Opening a new post office on the first floor of one of the buildings overlooking Piazza San Francesco.

Santo Stefano Parish - Organize activities and events in the new neighborhood's center and the new spaces in front of the church.

- Training the shop owner to innovative ways of doing business.

Synlab

- Be the point of reference for the creation of a delivery service.

- Investing in the regeneration of a vacant building near the center to use it as a new health care clinic.

FIAB Segrate - Be part of the process of consciousness related to the importance and benefits of slow mobility.

- Organize the cycle-bus that allows kids to reach the elementary and middle school by bike.

Legambiente and Legambici - Be part of the process of consciousness related to the importance and benefits of slow mobility.

Westfield - Invest in the development of the North-South Axis to connect the mall with the neighborhood.

- Sponsoring some events and projects of redevelopment in the neighborhood.

- Cooperation with the municipality to define how their open spaces will be.

- Be part of the process of improving the quality of life and the environment in the neighborhood.

Sport associations - Promote open-air events in the area of the new neighborhood center.

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THE NORTH-SOUTH AXIS THE THREE TYPES AND THEIR CHARACTERISTICS The North-South Axis acts as a backbone for the neighborhood as it aims to connect it through slow mobility. Overall, this route connects essential strategic points and gathering places that are part of this strategic idea. For these reasons, it is present in all three scenarios.

The axis is subdivided into three different parts.

First, the retail axis that passes in via Gramsci, where a lot of shops are located. Second, the central axis winds near the new core of Segrate Centro, and third the access axis aimed to connect the residential areas with Westfield, the train, and the future metro station.

on the right in which are also shown the urban welfare facilities, parks, and pedestrian areas.

In general, it is possible to highlight that the spaces for pedestrians have been enlarged, new cycle paths have been added, and trees to protect the slow mobility users and the use of cars have been dissuaded through different actions and interventions.

In the following pages, the concept will be explained in further detail. Its different elements are highlighted. Some sections and views of particular parts of the axis show how space will change according to the project.

Each segment has some peculiarities that are described above in the scheme and in the map

RETAIL AXIS

CENTRAL AXIS

ACCESS AXIS

- Presence of retail activities on the ground floor - Possibility of using the public space as dehors for bars and restaurants.

- 30 km/h zones along the whole axis - Shared space between bikes and cars along the whole axis - Big sidewalks to allow people to stroll around - Presence of facilities along the axis

- Passes near the new center of the Segrate Centro - Presence of urban welfare facilities - Location of facilities in regenerated spaces - Presence of pedestrian zones - Presence of retail activities on the ground floor - 30 km/h zone and shared space just in a short part of the axis

- Clear subdivision between pedestrians, cyclists, and cars.

- No facilities along the axis - Connection between the residential area and the train station - “High-speed” cycle paths - Presence of vacant space and ongoing projects

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A A’

B B’ 30 km/h zone

Retail activities on the ground floor Reorganization of parking lot

C C’

Possible extention

Shared space between bikes and cars

D’ Urban welfare facilities

New warehouse of the DUC Segrate

D

Pedestrian area New center of the neighborhood

E E’ New facilities in the regenerated spaces F F’

Industrial zone

On-going project

G G’

Vacant space

H H’

I I’

On this page, The North-South Axis and its types Our visualization

On-going project Train (and future metro) station

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THE NORTH-SOUTH AXIS ACTORS AND ACTIONS Cariplo Foundation - Investing and supporting the project of the North-South Axis through the Effetto ECO tender notice.

FIAB Segrate - Be part of the process of consciousness related to the importance and benefits of slow mobility promoting events and the intervention of tactical urbanism.

- Organize the cycle-bus that allow kids to reach the elementary schools by bike.

Legambiente and Legambici - Be part of the process of consciousness related to the importance and benefits of slow mobility promoting events.

Lombardy Region - Publishing a tender notice Interventi a sostegno del tessuto economico lombardo (intervention to reduce the environmental pollution working on mobility)

Metropolitan City of Milan - Integrate the Segrate Centro's slow mobility system in a more extensive supralocal network.

Municipality of Segrate - Publishing an announcement to individuate a private society that will transform the road network.

- Defining how much public money can be invested in the regeneration of the axis through the budgetary forcast.

- Give the right to shops to use the public space for the dehors.

Unipolis Foundation - Developing in Segrate Centro the project of sicurstrada together with the North-South Axis.

- Organizing of some meetings in the Sicurstrada Live program aimed to promote slow mobility having special consideration for frail users.

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THE IMPLEMENTATION STEPS JULY YEAR 0 Meeting with the population to inform about the project

AUG YEAR 0 First intervention of tactical urbanism and workshop with inhabitants

SEPT YEAR 0 Events to promote slow mobility

NOV YEAR 0-MAR YEAR 1 Creation of the access axis

FEB YEAR 2 NOV YEAR 0 MAR YEAR 1 First nonpermanent interventions in the retail and central axis

Conclusion of the work on the central axis

MAR-SEPT YEAR 1 A phase of testing of the intervention of the retail and central axis MAR-SEPT YEAR 2

Retail axis Central axis

Conclusion of the work on the retail axis

Access axis

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THE NORTH-SOUTH AXIS RETAIL AXIS: A SHARED SPACE FOR SHOPPING A MIX OF INFRASTRUCTURE, ACTIVITY, AND PRIORITY INFRASTRUCTURE

ACTIVITY

PRIORITY

ENSURE PHYSICAL SPACE AND DESIGN THAT PROMOTES SLOW MOBILITY

BRING PEOPLE AND ACTIVITIES CLOSE ENOUGH TO HAVE SHOPPING IN A SAFE ENVIRONMENT

GIVE PRIORITY TO PEDESTRIAN AND CYCLISTS OVER THE CAR RELATED MOVEMENT

1. Sidewalks and cycle paths follow Italian law in terms of dimensions, and they must be well designed and protected.

1.

A mix of activities is located along the axis to attract people at different times of the day.

1. Creation of cycle connection between the residential area and the areas in which are located retail activities and services.

2.

Parking lots are located on the opposite side of the street compared to the retail’s location to provide discomfort to car users.

2.

Creation of a 30 km/h zone along the whole axis.

3.

Location of humps close to the intersections.

2.

Zebra crossings are accessible for everybody, they are located on top of a hump, and they are sufficiently broad for both users.

3. Pedestrians and cyclists have the priority, and cars have a speed limit of 30 km/h.

3. Reduction of onstreet parking and well management of the remaining one.

4. The creation of a buffer zone of trees to protect pedestrians and cyclists from cars.

4. Along the axis are some amenities as benches, garbage bins, lighting, trees that provide shades, and bicycle racks.

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CURRENT SITUATION

AFTER THE PROJECT A - A’: Via Gramsci

A - A’: Via Gramsci

Scale 1:200

Scale 1:200

6m

retail

retail

2m

3m

5m

3m

7m

B - B’: Via Gramsci

B - B’: Via Gramsci

Scale 1:200

Scale 1:200

P retail

retail

P

1m

2.3 m

4.7 m

2m

2m

3.7 m

2.3 m

C - C’: C’ Via Gramsci

C - C’: Via Gramsci

Scale 1:200

Scale 1:200

P

P

2.3 m

4.7 m

3m

retail

retail

1m

2m

2m

2.3 m

3.7 m

3m

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CURRENT SITUATION

Residential building

Private property

Retail on the ground floor

Residential building

90 Scale 1:350

AFTER THE PROJECT

Shared space between bikes and cars

Residential building

Space for relax

Private property

Bar’s dehor

Retail on the ground floor

Residential building

Space for relax

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THE NORTH-SOUTH AXIS CENTRAL AXIS: WHERE THE CORE OF SEGRATE CENTRO IS A MIX OF INFRASTRUCTURE, ACTIVITY, AND PRIORITY INFRASTRUCTURE

ACTIVITY

PRIORITY

ENSURE PHYSICAL SPACE AND DESIGN THAT PROMOTES SLOW MOBILITY

BRING PEOPLE AND ACTIVITIES CLOSE ENOUGH TO HAVE SHOPPING IN A SAFE ENVIRONMENT

GIVE PRIORITY TO PEDESTRIAN AND CYCLISTS OVER THE CAR RELATED MOVEMENT

1. Sidewalks and cycle paths follow Italian law in terms of dimensions, and they must be well designed and protected.

1.

A mix of activities is located in the neighborhood center to attract people at different times of the day.

1. Creation of cycle connection between the residential area and the areas in which are located retail activities and services.

2.

Along the axis are some amenities as benches, garbage bins, lighting, trees that provide shades, and bicycle racks.

2.

Creation of a 30 km/h zone along the whole axis.

3.

Location of humps close to the intersections.

3.

In the core of Segrate Centro, access by car is forbidden.

2.

Zebra crossings are accessible for everybody, they are located on top of a hump, and they are sufficiently broad for both users.

3. Pedestrians and cyclists have the priority, and cars have a speed limit of 30 km/h.

4. Creation of a buffer zone of trees to protect pedestrians and cyclists from cars.

5. The axis will pass in the edges of the pedestrian area of Piazza San Francesco and secondary streets.

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CURRENT SITUATION

AFTER THE PROJECT

D - D’: Via Roma

D - D’: Via Roma

Scale 1:200

Scale 1:200

P

P

5m

7m

2m

7m

2.5 m

E - E’: Via Cellini Scale 1:200

P

P

2.5 m

7m

2m

5m

F - F’: Via Circonvallazione

health care centre

Scale 1:200

vacant space

2.5 m

2m

2m

E - E’: Via Cellini

2m

retail

retail

2m

P

2m

2.5 m

7m

2m

5m

F - F’: Via Circonvallazione

Scale 1:200

Scale 1:200

P

P

5m

4m

2.3 m

P

2.5 m

1.5 m

5m

3.8 m

2.5 m

2.5 m

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1.5 m

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CURRENT SITUATION

Scale 1:500

Private property

Retail on the ground floor Public green spaces

Piazza San Francesco Pedestrian path

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AFTER THE PROJECT Private property

Retail on the ground floor Public green spaces

Piazza San Francesco

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THE NORTH-SOUTH AXIS ACCESS AXIS: REACHING THE TRAIN STATION A MIX OF INFRASTRUCTURE, ACTIVITY, AND PRIORITY INFRASTRUCTURE

ACTIVITY

PRIORITY

ENSURE PHYSICAL SPACE AND DESIGN THAT PROMOTES SLOW MOBILITY

BRING PEOPLE TO THE TRAIN STATION IN A SAFE ENVIRONMENT

GIVE PRIORITY TO PEDESTRIAN AND CYCLISTS OVER THE CAR RELATED MOVEMENT

1. Sidewalks and cycle paths follow Italian law in terms of dimensions, and they must be well designed and protected.

2.

Zebra crossings are accessible for everybody, they are located on top of a hump, and they are sufficiently broad for both users.

3. Pedestrians and cyclists have the priority, and cars have a speed limit of 30 km/h.

4. Creation of a buffer zone of trees to protect pedestrians and cyclists from cars.

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1.

At the end of the axis is located the train station, and, in the future, there will also be the metro station.

1. Creation of a direct and safe cycle connection between the residential areas and the train station.

2.

Along the axis are some amenities as benches, garbage bins, lighting, trees that provide shades, bicycle racks, and cycle stations.

2.

Creation of a 30 km/h zone along the whole axis.

3.

Location of humps close to the intersections.

CURRENT SITUATION

AFTER THE PROJECT G - G’: Via Cellini

G - G’: Via Cellini

Scale 1:200

Scale 1:200

P

P

4m

5m

4m

3m

1.7 m 2.5 m

1.5 m

Scale 1:200

5m

1m

5m

1m

1.5 m

2m

4m

1m

4m

1 m 2.5 m

2m

I - I’: Via Caravaggio

I - I’: Via Caravaggio

Scale 1:200

Ongoing project

Scale 1:200

P

5m

Ongoing project

Vacant space

Ongoing project

Scale 1:200

3m

2.3 m

H - H’: Via Cellini

H- H’: Via Cellini

2m

4m

Vacant space

4m

4m

P

4m 3m

5m

4m

4m

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1m

2.5 m

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2m

CURRENT SITUATION

Industry Industry

Industry

Industry

Vacant space

Westfield

Scale 1:500

Scale 1:500

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AFTER THE PROJECT

Industry Industry

Industry

Industry

Vacant space

Westfield

Scale 1:500

Scale 1:500

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THE NEIGHBORHOOD CENTER ACTORS AND ACTIONS Associazione di Quartiere Segrate Centro - Organizing and promoting events and activities.

BNL Foundation - Extending the Project Studios also to Segrate Centro neighborhood.

Banco BPM -Promoting and supporting the various initiatives related to culture, education, and training.

Cultural associations - Promoting events and activities.

Distretto Urbano del Commercio (BID)

Segrate

- Creating an association to which the majority of the retail shop owners are affiliate to make them stronger and more competitive.

- Training the shop owner to innovative ways of doing business.

- Be the point of reference for the creation of a delivery service.

Legambiente - Be part of the process of improving the quality of life and the environment in the neighborhood.

Mercato Agricolo dei Navigli - Open-air market in Piazza San Francesco on Saturdays.

Municipality of Segrate - Publishing an announcement to individuate a private society that will transform the neighborhood center.

- Defining how much public money can be invested in the transformation of the public spaces through the budgetary forecast.

- Re-investment of the taxis paid by Westfield to the neighborhood as social compensation.

- Reinvesting part of the money coming from Westfield taxation in the Distretto Urbano del Commercio (scenario of "active Westfield").

- Defining the rules related to accessing facilities and public spaces.

Poste Italiane - Opening a new post office on the first floor of one of the buildings overlooking Piazza San Francesco.

Santo Stefano Parish - Organize activities and events in the new neighborhood's center and the new spaces in front of the church.

Sport associations - Promote open-air events in the area of the new neighborhood center.

Unipolis Foundation - Organization of some initiatives in the new center about the Festival of Sustainable Development.

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Retail activities on the ground floor

North-South Axis

Reorganization of parking lot

Urban welfare facilities

New center of the neighborhood

Redesign of the plaza near the church

New warehouse of the DUC Segrate

Existing pedestrian area

New facilities in the regenerated spaces

On this page, The intervention in the neighborhood center Our visualization

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THE NEIGHBORHOOD CENTER CHURCH'S SQUARE REORGANIZATION OF PUBLIC SPACES We have considered some benches, green spaces, a little pool, and some open-air markets as we have residential and retail facilities in the plaza in Roma street, near the church, which today is empty and lacks vitality.

Besides, we want to reorganize in front of the church with some places for sitting and green areas to make this place more attractive and useable.

Lastly, the plaza will be connected with the pedestrian area on the north of it through the localization of greenery and the various lines on the ground to show the way to the center, plaza, retail shops, and stations.

The church´s square from above

The church´s square from human prospective (our photo)

REFERENCES ABOUT THE REDEVELOPMENT OF CHURCH'S SQUARE

Barclay Towers - The Garden Plaza, Denver CO - USA The project includes three gathering spaces with some facilities as cafe-style tables and chairs. These spaces provide the residents with outdoor living rooms to enjoy the gardens around thank also to trees that provide shade as well as to create screening and a sense of intimacy.

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Plaza de los Carros, Madrid - Spain The plaza is located near the church and it is one of the busiest spots in the area on many Saturdays and Sundays, as its central space invites to rest through some place to sit, some trees and a little fountain.

The Church's square

Relation between the plaza and the rest of the center

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THE NEIGHBORHOOD CENTER PIAZZA SAN FRANCESCO REORGANIZATION OF PUBLIC SPACES To redesign the public spaces in the Piazza San Francesco, which is not so attractive currently for various local people, we consider the chessboard pavement where there is a fountain today for kids to play and to enjoy spending time there.

In addition, we want to locate some open-air markets in this plaza and the green spaces and benches in the whole of this center which which makes it more vivid and attractive.

Th

The Piazza San Francesco from above

Lastly, we have thought about connecting two pedestrian routes with green areas (trees and flower pots) and different lines on the ground to show the way to the center, retail shops, and the station.

The Piazza San Francesco from human prospective (our photo)

A

REFERENCES ABOUT THE REDEVELOPMENT OF PIAZZA SAN FRANCESCO

Piazza XXVII maggio, San Fermo della Battaglia (CO) - Italy This is the main square of a small municipality near Como that hosts the open-air weekly market but also other events during the summertime as the festival for the patron saint.

Calle Larga, Jerez (Cadice) - Spain At the beginning of the 90s, part of Calle Larga was pedestrianized and this street continues to be the soul of Jerez's social life, , whatever you are looking for is in it or around it.

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The Piazza San Francesco

An event in piazza San Francesco

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Associazione di Quartiere Segrate Centro

Piazza San Francesco

ACTIVITIES IN SEGRATE CENTRO SPRING-SUMMER AGENDA 16.05 at 2 pm RIDING IN THE MARTESANA AREA a guided bike tour in the surrondings of Segrate (meeting in Piazza San Francesco) FIAB Segrate 23.05 at 3 pm YOGA OPEN-AIR IN THE PARCO CAVA (meeting in Piazza San Francesco) Yoga Segrate 30.05 at 12 am END-OF-THE-SEASON PARTY Polisportiva Città di Segrate & Associazione Polisportiva Team Volley 06.06 at 8 pm PLAY OF THE THEATRE COURSE Labirinto Teatro 13.06 at 3 pm PLAY CARDS OPEN-AIR Pro Loco 20.06 at 3 pm YOGA OPEN-AIR IN THE PARCO CAVA (meeting in Piazza San Francesco) Yoga Segrate 27.06 at 2 pm RIDING IN THE MARTESANA AREA a guided bike tour in the surrondings of Segrate (meeting in Piazza San Francesco) FIAB Segrate 106

On this page and next page, fliers about the future events Our visualizations

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Piazza San Francesco

Associazione di Quartiere Segrate Centro

11.07 at 2 pm OLYMPIASEGRATE organized kids' games Polisportiva Città di Segrate & Associazione Polisportiva Team Volley 04.07 at 2 pm OLYMPIASEGRATE organized kids' games Polisportiva Città di Segrate & Associazione Polisportiva Team Volley 18.07 at 12 am END-OF-ORATORIO-ESTIVO LUNCH Santo Stefano Parish 25.07 at 2 pm CHANGING VIA GRAMSCI tactical urbanism intervention Municipality of Segrate, FIAB Segrate & Legambici (meeting in Piazza San Francesco) 01.08 all day EVERYBODY IN VIA GRAMSCI events to promote the retail activities Municipality of Segrate & BID Segrate 06.08 at 8 pm CINEMA OPEN-AIR Santo Stefano Parish 13.08 - 15.08 all day SUMMER FESTIVAL Pro Loco Segrate 20.08 at 8 pm CINEMA OPEN-AIR Santo Stefano Parish In collaboration with

For more information contact the Associazione di Quartiere Segrate Centro at 02.28506375

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Centro Civico Verdi * AQ SC

Via XXV Aprile

Associazione di Quartiere Segrate Centro

Co-working spaces * Via Cellini int. Via Roma

ACTIVITIES IN SEGRATE CENTRO Come and discover our activities There is something for everyone!

Assisted study LAMP Cultural Association

English language courses for adults WHYNOT Association

Theatre course Labirinto Teatro

Workshops for children San Francesco Parish

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Painting course OMEOART Association

Reading club in english & storyteller LAMP Cultural Association

Creative meeting D come Donna

Film for kids

PC Courses

San Francesco Parish

D come Donna

On this page and next page, fliers about weekly activities Our visualizations

WEEKLY AGENDA MONDAY Painting course for elderls from 10 am to 11:30 am * Painting course for kids from 5 pm to 6 pm * Theatre course from 7 pm to 9 pm * Associazione di Quartiere Segrate Centro’s meeting from 8:30 pm to 10 pm every 1st and 3rd monday of each month

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*

TUESDAY Assisted study for primary school children and middle school from 5 pm to 6:30 pm * to use the PC from 7 pm to 9 pm Course for learning

*

WEDNESDAY Creative meetings for elders from 9:30 am to 10:30 am * Reading club in english from 5 pm to 6 pm * Theatre course from 7 pm to 9 pm * from 8 pm to 10 pm English language courses for adults

*

THURSDAY Assisted study for primary school children and middle school from 5 pm to 6:30 pm * Course for learning to use the PC from 7 pm to 9 pm

*

FRIDAY Course for learning to use the PC for elders from 10 am to 11:30 am * Storyteller for kids from 5 pm to 6 pm * 8 pm to 10 pm English language courses for adults from

*

SATURDAY

Workshops for children every first Saturday of the month from 2 pm to 6 pm * third Saturday of the month from 2 pm to 6 pm Film for kids every If there is good weather the activity will be done in Piazza San Francesco

*

In addition, it is possible to reserve spaces for other activities For more information contact the Associazione di Quartiere Segrate Centro at 02.28506375

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VACANT SPACES ACTORS AND ACTIONS Associazione di Quartiere Segrate Centro - Managing the co-working spaces.

Cultural associations - Providing services to the young and elderly population in the new spaces for co-working and studying.

IIS Niccolò Machiavelli - Locating in the neighborhood a branch of the educational institution.

IIS Niccolò Machiavelli - Locating in the neighborhood a branch of the educational institution.

MIUR - Investing in the creation of the high school.

Municipality of Segrate - Defining how much public money can be invested in the creation of the high school and spaces for co-working and studying through the budgetary forecast.

- Defining how much public money can be invested in the redevelopment of the parking lot in front of the elementary school.

- Defining the rules related to accessing facilities and public spaces.

Synlab - Investing in the regeneration of a vacant building near the center to use it as a new health care clinic.

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Retail activities on the ground floor

North-South Axis

Reorganization of parking lot in which there was located the weekly open-air market

Urban welfare facilities New warehouse of the DUC Segrate

New center of the neighborhood

New healthcare center New high school and spaces for co-working and studying

On this page, The intervention in the vacant spaces Our visualization

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VACANT SPACES THE NEW HEALTH CARE CENTER REUSE OF AN ABANDONED SPACE The vacant space is located very close to the pedestrian area near the San Francesco Church and it is going to be transformed into a new health care facility that is a service that is lacking in the neighborhood.

On the west side of the area will wind the NorthSouth Axis, and the project is about creating the reuse of a part of the existing buildings as they are not in such a bad shape. Also, a new public open space will be located in the adjacent lot.

The vacant space from above

The project will be financed by Synlab S.p.A., a leader in Italy and Europe in health care that will also be providing the service.

Space will become permeable to make more accessible the connection between the new axis that will wind on the east and south side of the vacant area and the pedestrian zone located on the east side that connects the new facility with the core of the neighborhood.

The vacant space from human perspective (our photo)

REFERENCES ABOUT THE HEALTCARE CENTER Equipped with state-ofthe-art services to meet the demanding standards of today’s medical profession.

The design features new models for patient care, including conveniently located labs and medical rooms, as well as clinical rooms and alcoves for medical team collaboration and efficiency.

Dartmouth Hitchcock Heater Road Medical Office, Lebanon NH - USA

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Kendall Yards medical office building, USA

This three-story medical office building houses two medical groups each of whom utilizes an entire floor. The third floor was left vacant for lease by a complementary medical group.

The space includes a reception area, openconcept office area, exam rooms, procedure rooms and support spaces.

Spokane, WA -

This three-story medical office building was carefully placed into the steeply sloping site to reduce site costs and a garden was designed next to the building to make it more attractive and useful.

Crossville Medical Building, Wayland, MA - USA

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VACANT SPACES THE NEW HIGH SCHOOL, SPACE FOR CO-WORKING AND STUDYING REUSE OF AN ABANDONED SPACE The vacant space in front of the San Francesco Church will be reused and, in particular, two new facilities will be located there.

The first one is the high school on the first floor of the new building, while the spaces for coworking and studying will be located on the ground floor. The space in the middle of the building will became a furnished garden.

The high school will become a branch of the ISS Machiavelli. At the same time, the space for coworking and studying will be managed by the Associazione di Quartiere Segrate Centro.

The vacant space from above

Lastly, it is important to highlight that the project will keep the historical characters of the building as it is localized in the historical center of the neighborhood.

The vacant space from human perspective (our photo)

REFERENCES ABOUT THE HIGH SCHOOL AND CO-WORKING AND STUDYING SPACES

Calthorpe Park School, Fleet (Hampshire) - UK The refurbishment of the new school also incorporated some older parts. It has been redesigned with a central yard, green spaces and sitting aminities.

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WeWork, Frankfurt - Germany WeWork is a co-working cooperation offering several locations to members to work. It combines different spaces for studying, working but also for smaller meetings.

The high school

The space for co-working and studying

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VACANT SPACES NEW AMENITIES IN FRONT OF THE SCHOOL TRANSFORMATION OF A PARKING LOT The parking lot located near the elementary school will be partially transformed.

The choice derives from our on-the-spot investigation. We have seen that the space is generally underused also when the school is open, except the Mondays when it hosts the weekly open-air market.

So, as the market will be organized in Piazza San Francesco to make the area more attractive, there is no need to keep this huge paved space as it is.

The parking lot from above

The interventions proposed are very basic and not expensive, but they aim to reuse the space and give it an identity. Notably, as there is an elementary school in front of it, the project focuses on creating space for kids and their companions.

The existing playground will be enlarged, a new movable bar and an open-air gym will be located there. A small part of the area will remain a parking lot to provide the service to people who cannot use slow mobility for different reasons.

The parking lot from human perspective (our photo)

REFERENCES ABOUT THE NEW AMENETIES

Calistenics Gym Steilshoop, Hamburg – Germany This is an open-air gym area in a park in Hamburg. It is used every day by athletes, kids, and young adults to get together and train outside. During Covid-19, it has been one of the leading leisure attractors in the area.

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Green Wall, Bad Neuahr – Germany The floristic cooperation Floristik & Ambiente Meyer presented in 2013 different green wall concepts to find a solution to place greenery in small-scale areas.

The redesigned parking lot

The enlarged playground

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VACANT SPACES THE NEW WAREHOUSE FOR THE BID REUSE OF A VACANT SHOP In the scenario that concerns the presence of Westfield, one of the actions is related to the creation of the Distretto Urbano del Commercio for the neighborhood to aggregate together the various shop owners to make them more competitive to the benefit deriving from working in group.

One of the activities that the Distretto Urbano del Commercio will do is create a delivery service for the various shops to guarantee a door-to-door service that Westfield does not provide.

The abandoned shop

For this reason, there is the necessity of creating a small warehouse that will become the hub of the delivery, and it will be located in an abandoned shop in via Mazzini.

This intervention will have two benefits. On one side it will be part of the strategy related to improving the competitivity but, on the other side, it will reuse a vacant shop and, as a consequence, the quality of the area will improve.

The vacant space from human perspective

DISTRITTO URBANO DEL COMMERCIO DI SEGRATE STRENGTHENING OF THE LOCAL RETAIL SYSTEM The general aim of the Distritto Urbano del Commercio is to get business owners in a defined area together to improve the quality of the area and increase their revenues.

In our case of Segrate Centro, the central aim of the Distrittto Urbano del Commercio di Segrate is to shift taxation arrangements so that the local small retail facilities benefit from programs funded in parts from Westfield.

The idea behind it is that with this support, shop owners get the possibility to innovatively improve their options and capabilities due to continuing education and the growth of attractiveness.

118

DISTRITTO URBANO

DEL COMMERCI

E AT R O DI SE G

The warehouse

LOCAL PAYBACK SYSTEM STRENGTHENING OF THE LOCAL RETAIL SYSTEM One of the actions prepared is activating a local payback system that aims to promote local shopping in Segrate Centro and Segrate in general.

Payback system card

In our interview with a member of the Segrate Council, the issue of fragmentation between the different Segrate neighborhoods was mentioned.

The payback system, therefore, targets to solve two problems in one. On the one hand, it promotes the local retail offer in Segrate Centro and helps to contrast the threats coming from Westfield. But, on the other hand, it helps give an identity to Segrate in general and connects the different neighborhoods through identity policy.

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ENVIRONMENTAL QUALITY The last strategy is related to the improvement of the ecological quality of the neighborhood.

The data provided by ARPA (showed in the first chapter) have underlined a high level of polluting emissions. Furthermore, some citizens believe that there is a necessity to improve the environmental quality.

ACTORS AND ACTIONS ERSAF Lombardia - Providing some trees for free

Legambiente - Be part of the process of improving the quality of life and the environment in the neighborhood

To reach these goals, firstly, where is possible, the number of trees and green spaces present will be increased.

Secondly, through some interventions such as the reduction of parking lots, the creation of 30 km/h zones, and the location of bumps at the intersections, the use of slow mobility will be encouraged.

Metropolitan City of Milan - Possible integration of Segrate Centro in the project Forestami

Lastly, a catalog of trees (see the next page) has been created to define which species have the most suitable characteristics in terms of absorbing CO2 and dust.

Municipality of Segrate - Improving the number of trees and green spaces - Encouraging slow mobility

THE BENEFITS OF TREES AND OTHER GREEN INFRASTRUCTURES CO2 reduction

Improved air quality

Support community cohesion

Stormwater reduction

Improved aesthetic value and attractivness of space

Support moderating local air temperatures

Support urban recreation

Reduced heat island effect

Regenerate soil quality Improved mental health and wellbeing 120

Reduced noise levels

Improved biodiversity

Act as transport corridor

TREE CATALOGUE Tilia Plathyphyllos

Acer platanoides

CO2 Captured (tons over 20 years): 2,8 Gaseous anti-polluting capacity: High Anti Dust Capability: High Total Mitigation Capacity: Great

CO2 Captured (tons over 20 years): 3,8 Gaseous anti-polluting capacity: High Anti Dust Capability: Medium Total Mitigation Capacity: Great Celtis australis

Betula pendula CO2 Captured (tons over 20 years): 3,1 Gaseous anti-polluting capacity: High Anti Dust Capability: Medium Total Mitigation Capacity: Great Quercus cerris

CO2 Captured (tons over 20 years): 2,8 Gaseous anti-polluting capacity: High Anti Dust Capability: High Total Mitigation Capacity: Great Tilia cordata

CO2 Captured (tons over 20 years): 3,1 Gaseous anti-polluting capacity: High Anti Dust Capability: Medium Total Mitigation Capacity: Great

CO2 Captured (tons over 20 years): 2,8 Gaseous anti-polluting capacity: High Anti Dust Capability: High Total Mitigation Capacity: Great Ulmus minor

Ginkgo Biloba CO2 Captured (tons over 20 years): 2,8 Gaseous anti-polluting capacity: High Anti Dust Capability: High Total Mitigation Capacity: Great

CO2 Captured (tons over 20 years): 2,8 Gaseous anti-polluting capacity: High Anti Dust Capability: Medium Total Mitigation Capacity: Great

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IMPLEMENTATION STEPS Step 1: The beginning of the process

Step 2: Comments and observations

Step 3: Approval

Firstly, the municipal council, so-called giunta comunale, is convocated to establish the scientific worktable components, the project coordination worktable, and the operational worktable of which the DAStU of Politecnico di Milano will be part.

Moreover, the contact person of the external subjects (foundations, associations, and other actors) is defined, and the Associazione di Quartiere Segrate Centro is included in the process.

Later, the initial themes are identified (creating the North-South Axis, the reuse of the vacant spaces, and the design of a new center) and the areas for the interventions, and some ideas are collected.

After that, the various worktables are called to define if the themes are correct and relevant for the neighborhood.

In the meantime, the municipality starts to notify that soon there will be some meetings with the local population.

Lastly, the giunta comunale adopts the urban project.

Workshops, promoted and partially managed by the Associazione Quartiere Segrate Centro, will be organized to inform citizens about the project and give them the possibility to share their knowledge and ideas.

The workshops aim to use the locational knowledge of the inhabitants to meet their needs and create longterm sustainable solutions.

Moreover, inhabitants, associations, and other subjects can also present some comments and observations within the legal deadlines.

The city council so-called consiglio comunale approves the project. Also, the Piano Attuativo presented for the redevelopment of the two vacant spaces in the historical area has to support the project. The PA handles projects aiming to change the urban destination of the building, as in our case. There is a shift in use from residential to services for health care and the high school.

12 2

Step 4: Realization (july 2021 - jan 2024)

Step 5: Monitoring and evaluation (after jan 2024)

The municipality creates a public tender to define which society will carry out the realization of the various tangible interventions.

For what concerns the North-South Axis, the investors will be the municipality and Cariplo Foundation that have worked in the past to realize the slow mobility axis. Moreover, FIAB Segrate, Legambici, and Legambiente will partially organize events to promote slow mobility.

The various interventions in the neighborhood center will be carried out by the municipality using, in scenarios 2 and 3, the earnings derived from the Westfiled taxation. This money will also be invested in the creation and support of the BID to make the local shops more attractive.

Moreover, in one of the buildings overlooking the Piazza San Francesco with some empty spaces on the first floor, the new post office and other equipment related to delivering goods as the Amazon Lockers will be located.

While, on the side of the events, the Associazione di Quartiere Segrate Centro will define a calendar with their proposals by cultural and sportive associations.

For what concerns the vacant spaces, the municipality will use the institution of the so-called perequazione urbana to become the owner of the vacant space on the intersection between via Cellini and via Roma.

In this space will be located a branch of the ISS Niccolò Macchiavelli high school, while the vacant space in front of the church will be bought

by Synlab S.p.A. that will create a new health care center.

Lastly, the vacant shop located in via Mazzini will be reused and transformed into the BID warehouse using Westfield’s revenues, while the parking lot in via De Amicis will be changed.

The Metropolitan City of Milan, together with the Municipality of Segrate, will monitor and evaluate the different interventions, their impacts, and the persuing of the goals.

Lastly, the DAStU of Politecnico di Milano will provide its knowledge in this field.

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TIMELINE July Year 0

Oct Year 0

Jan Year 1

Development of the North-South Axis

Re-use of vacancy Public space design

New amenities on ‘‘empty‘‘ spaces New amenities on former parking spaces

New leisure area

Extension of the North-South Axis

Creation of the BID

Logistical space for the delivery service

Areas for temporary solutions

Creation of an open-air gallery LEGEND Planned time and duration of the overall process scenario 1 Planned time and duration of the overall process scenario 2 124

Planned time and duration of the overall process scenario 3 Planned time and duration of the overall process all scenarios

Ap Yea

pril ar 1

July Year 1

Oct Year 1

Jan Year 2

April Year 2

July Year 2

Oct Year 2

Jan Year 3

scenario 2 and 3

scenario 2 and 3

Construction phase NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

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FEASIBILITY STUDY This short feasibility study concentrates on the main elements of institutional, environmental, social, physical, technical, and market-related feasibility. The financial feasibility will be analyzed a bit more in-depth as this part is crucial and the most critical point in this project. The first table and analysis of this project's feasibility are based on Prathibhani Bandusena. In her paper "A Multidimensional Model for Feasibility Assessment of Urban Development Projects," she compares different studies about feasibility analysis and concludes in an Analytic Hierarchy

ASPECT:

GRADE:

Process (AHO). Our project did not use her paper to create an AHO, but her categorization has helped us deepen our understanding of our project related to locational factors. With this method, a first realistic assessment about the project can be made, and the outcome is positive. It seems as the strategies and actions would work in reality and are corresponding with the overall situation.

SHORT EXPLANATION:

Institutional Analysis: Government rules and regulations Government policies and strategies

B A

no rules or regulations that would negatively impact our project similar line of strategies like reduction of speed planed and strengthening of the community center leading roles are straightforward; only participation could be improved

Existing political setup

B

Existing institutional setup

B

clear setup, but could become more inclusive

Level of traffic impacts

A

car traffic reduction, better slow mobility network

Scenic beauty of the area

A

rise of area value and aesthetics

Urban ecology

A

add to the ecology with slow mobility and trees

Impact on the air, water, and land

B

impact mainly focused on air quality

Disaster mitigation measures

C

not measured, but no risk seen

Environment-friendly design

A

improves the quality of the environment-friendliness

Social cost and benefits

A

social benefit as community strengthening is one main aim

Level of social behavior/ response

A

good responses on the project

Environmental Analysis:

Social Analysis:

126

ASPECT: Socio-cultural composition Availability of public infrastructure Level of satisfaction of the stakeholders Culture and heritage conservation

GRADE:

SHORT EXPLANATION:

A

improves the compositions, sets it into relation

A

exists and is used in the project

A/B

stakeholders are mainly satisfied

B

the historic center will be revitalized

Existing spatial structure

B

good basic structure but potential not used in relation to the social life

Land tenure/ ownership

A

public spaces owned by the municipality

Existing land uses in the area

B

diverse but can be improved

Project function and size

A

different levels of interventions

New developments in the area

A

new developments face the needs of the residents

Availability of physical infrastructure

A

after the project, there is good availability

Physical Analysis:

Financial Analysis: Project construction cost

B/C

funds can cover different levels of costs

A

great return in case of sustainability, long-term results, and societal benefits

A

long-term functions and low maintenance costs

B

existing government subsidies

Technical feasibility of the location

A

the location is technical feasible

Availability of technology

A

regular construction technology needed

Constructability of the design

A

the project is not tricky constructive

Level of technical standards

A

high level of technical standards

Potential demand

A

high demand of the project elements, mainly due to the possibility of the development of Westfield

Marketable value of the project

A

it makes Segrate Centro resilient and competitive

Location advantages

B

Promotion

A

Project return Project function and maintain cost Availability of government subsidies

Technical Analysis:

Market Analysis:

dormitory neighborhood with a lot of potential and demand due to (participative) events and with the help of different stakeholders NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

127

This second tool to measure the project's feasibility is based on the paper "Rethinking feasibility analysis for urban development: a multidimensional decision support tool" by Colorni, Ferretti, Luè, Oppio, Paruscio, and Tomasini from 2017. In this paper, a new feasibility analysis tool is tested on the case of Bovisa in Milan. The aim is to create a simple Multi Criteria Decision Aiding (MCDA) approach. Therefore it uses the four categories of objective functions and related constraints. In the best case of a strategy, the benefits of the functions will be maximized while the constraints will be respected, and costs remain as minimal as possible.

The outcome of this tool is to get the best set of actions combined that maximizes benefits and minimizes costs. In the visualization presented, we have done the first step of this tool for our project, giving each action strengths and creating different alternatives. In the following steps, synergies would be analyzed, and values were ascribed to later evaluate the alternatives.

As this tool is in progress and was just tested in 2017, we would like the idea, as presented in the Implementation steps, to work together with Politecnico di Milano to create a complete feasibility study around the project. With the use of innovative analytical tools as the one presented in the paper, we have a win-win situation contributing to a creative academic process that also helps evaluate the feasibility of the project in Segrate Centro.

128

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129

ECONOMIC FEASIBILITY Action The North-South Axis Basic idea: Creation of the North-South Axis that promotes slow mobility uses and makes streets usable for everyday interactions.

Goal: This strategy aims to contrast the dormitory character and the car dependency of the inhabitants. Moreover, Segrate Centro should become more accessible, vivid and its open spaces more attractive through the connection. This also aims to strengthen the local economy.

Resso Location

Consultation between the different stakeholders and actors with various meetings

M

Bas

Materia Establishment of managing entity for the overall project

Respo

Materia

L

Speaker

Help Participative Workshops for the development of the North-South Axis

M

Simp

Follow-

Social aim: This strategy tackles different social impacts.

Through the increased use of the streets, the areas are perceived as safer spaces. Also, new spaces of spontaneous encounters are produced as slow mobility helps to foster communication between inhabitants, pedestrians, and general users. This further identification with the environment results in a new interest in maintaining and investing in the neighborhood. The involvement in the own community and the built environment will therefore also be positively impacted. Lastly, movement and reducing car noise and pollution provide a healthier environment that positively impacts the body and the mind.

Transformation of the road section of Via Gramsci

Co

Locate new cycle-stations in the attractive zones

Co

Locate new BikeMi stations Enlarge the pedestrian path in some zones along the axis

Localize basic amenities along the axis

B

Construc

Promo

• Increase of economic activities of local shops neighboring the axis by 35%

P

Afterp Organization of events related to the promotion of slow mobility

Road Helping

• Increase of spontaneous everyday encounter by 25%

M

• Reduction of car noise of 2 dB

Cate

• Increase of satisfaction of inhabitants up to 95%

Total Costs for the North-South Axis 130

Co

Trees (se st

Examples of estimated impact in numbers:

• Drop of vacancy of commercial spaces towards less than 1%

Bike

Estimated price (per unit)

Number needed

Cost for the human resources

Total Cost

100€ per day

5

—

500€

10€/h

40 h

400€

400€

5€ per person & day

50

250€

250€

als and printing

0.10€

100

–

10€

onsible person

15€/h

50 h

750€

750€

0.10€

300

–

30€

100€ per day

4

–

400€

15€/h

32h

480€

480€

9€/h

32h x 4 students

1,152€

1,152€

0.10€

500

–

50€

1€

50

–

50€

2€ per person & day

1,000

–

2,000€

10€/h per person

15h x 10 persons

1,500€

1,500€

onstruction

20€ + 1,6€

4,000 sqm; 350m

already included

80,560

onstruction

1,000€ per bike spot

30

already included

30,000€

35,000€

3

already included

105,000€

23.76€/sqm

480

already included

11,405€

ee fourth & fifth trategies)

200€

81 (50 are provided for free)

–

6,200€

Benches

300€

10

–

3,000€

Bins

70€

10

–

700€

40€/h

60h

2,400€

2,400€

20€

20

–

400€

10€/h

15h

150€

150€

party location

100€ per day

1

–

100€

d closure axis

100€/h

4

400€

400€

9€/h

8h x 4 students

288€

288€

5€

40

–

200€

800€

1

–

800€

ources needed for the meetings

Mediator

sic catering

als/documents

Location

r and mediator

ping students

Materials

ple catering

-up/ evaluation

eMi Station

onstruction

ction workforce

otion materials

Promotor

hands/students

Materials

ering/ buffet

242,975€ NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

13 1

ECONOMIC FEASIBILITY Neighborhood´s Center Basic idea: Redesign the neighborhood’s center to make it more attractive and contrast the neighborhood’s dormitory character. Creation for interactions that in the long term also helps to maintain and strengthen the local retail.

Action

Trees (se Reorganization of the plaza next to the library

B

Construc

Trees (se

Goal: This strategy aims to contrast the dormitory character and the perception of the neighborhood.

Segrate Centro should become more attractive for everyday activities and leisure so that these new potentials help strengthen the local retail and the binding of the community. One goal is the more vital identification of the inhabitants with their neighborhood.

Reorganization of the plaza next to the church

Social aim:

Localization of new services in the area of Piazza San Francesco as the post office

This strategy tackles the interaction between the inhabitants and forsters spontaneous everyday encounters. With the increased use of public spaces, the overall satisfaction of the inhabitants will rise.

It will lead to safer neighborhoods and community strengthening due to better relationships between the inhabitants. All in all, it will, in the long run, take Segrate Centro one step closer to the 15 minutes city as it provides spaces for leisure and social activities.

Resso

B

Construc

Location Move of the weekly open-air market in the center

M

S

Opera

Consult

Sub Form

Meet

Comm Creation of a Distretto Urbano del Commercio (BID)

Developm

Needs As

Constru

Offic

Docu Examples of estimated impact in numbers:

Installment of free Wi-fi in the center

• Increase of spontaneous everyday encounter by 25%

Total Costs for the Neighborhood´s Center

• Rise of number of users of amenities by 40% • Increase of motivation of associations to initiate events by 30% • Improvement of satisfaction with the public environment up to 95%

13 2

Installmen

Estimated price (per unit)

Number needed

Cost for the human resources

Total Cost

ee fifth strategy)

200€

5

–

1000€

Benches

300€

4

–

1200€

Bins

70€

4

–

280€

ction workforce

40€/h

10

400€

400€

ee fifth strategy)

200€

4

–

800€

Benches

300€

4

–

1200€

Bins

70€

4

–

280€

ction workforce

40€/h

10

400€

400€

n for the meeting

100€ per day

2

–

200€

Meetings

100€ for material

1

150€

250€

Signages

120€

4

already imcluded

480€

ating expenses

200€

20

already included

4000€

300

1

already included

300€

300€ per month

12

–

3600€

200€

1

already included

200€

ting location

100€ per day

10

–

1000€

mittee meetings

50€ per day

4

–

200€

ment of Database

1000€

1

already included

1000€

ssessment Survey

800€

1

already included

800€

uction of a Plan

200€

1

–

200€

cal Meetings

200€ per day

6

already included

1200€

umentations

20€

10

–

200€

15000€

1

already included

15000€

ource needed

tation meetings

bsidi of rent a Committee

nt and operation

32,390€

NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

133

ECONOMIC FEASIBILITY Re-development of Vacancy Basic idea:

Action

Reuse of vacant spaces to regenerate new uses that are needed inside the neighborhood.

Goal: This strategy aims to reduce the vacancy in Segrate Centro and, at the same time, reduce the needs of its inhabitants. To construct a 15-minutes Segrate Centro, it is needed to have a good network of health care facilities and educational facilities.

Buying

Chang Convert the one vacant building in Via Roma into a health care center

Const

Ina

Opera Buying

Chang Convert the one vacant building in Via Roma in High School and Co-Working space

Const

Ina

Social aim: This strategy tackles the issue of the lack of facilities. Due to the production of a new crucial urban welfare structure in Segrate Centro, new attractors are created. Moreover, the center becomes more vivid, and teenagers or the younger generation become attracted to the center, as one of the project elements is creating a high school.

All in all, social mixing will be improved, and people get the opportunity to get in touch with the environment.

Resso

Opera

Extensio Addition Addition Reorganization of the former open-air market area

Addition

Trees (se

B

Constru Examples of estimated impact in numbers: • Increase of attraction of younger generation by 15% • Improvement of satisfaction with the health care offer up to more than 80% • Increase of identification with the neighborhood by 30% • Rise of attraction of neighborhood for young adults by 20% • Reduction of distances for inhabitants to get health care treatments by an average of 30 minutes

13 4

Total Costs for Re-development of Vacancy

Estimated price (per unit)

Number needed

Cost for the human resources

Total Cost

1,700€ per mq

1,500 mq

already included

2,550,000€

ge of land use

40€ per h

10

already included

400€

truction work

18,000,000€

1

alredy included

18,000,000€

200€

1

already included

200€

2,000€ per day

365

already included

730,000€

1,700€ per mq

1,800 mq

already included

3,060,000€

ge of land use

40€ per h

10

already included

400€

truction work

1,832€ per mq

1,800 mq

already included

3,297,600€

600€

1

already included

600€

1,000€ per day

365

already included

365,000€

on of playground

18,000€

1

already included

18,000€

of a coffee stand

30,000€

1

already included

30,000€

of open-air gym

15,000€

1

already included

15,000€

n of a green wall

2,000€

1

already included

2,000€

ee strategy five)

200€

10

–

2,000€

Benches

300€

10

–

3,000€

Bins

70€

8

–

560€

40€/ h

15

600€

600€

ource needed of the property

auguration

ating expenses of the property

auguration

ating expenses

uction amenities

28,100,360€

NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

135

ECONOMIC FEASIBILITY High-quality slow mobility Basic idea: Improve the quality of the slow mobility infrastructure to enhance attractiveness and safety.

Goal: This strategy aims to contrast the dependency and the excessive use of cars in the neighborhood by providing a high-quality system of slow mobility that the different categories of people can use.

Action Creation of bumps in the intersections and definition of 30 km/h zones

Resso

30k

Locate new BikeMi stations

Bike

Organize the cycle-bus for all the primary schools of the area

Huma

Trees (se Redesign some streets and add amenities to make them safer

Benches ( Social aim: Using slow mobility instead of a private vehicle enhances the possibility of meeting other inhabitants doing everyday activities. It improves the sense of belonging and the creation of a community in the neighborhood. Moreover, slow mobility also benefits the health of people. It reduces the probability of being obese, having a high level of cholesterol, and so on.

Total Costs for high-quality slow mobility

Environmental quality Basic idea:

Action

Improve the environmental quality of the neighborhood.

Creation of a catalog of trees

Goal:

Improve the number of trees

This strategy aims to contrast the negative externalities generated by traffic, industries, and other polluting activities.

Social aim: Improving environmental quality means reducing the possibility of contracting respiratory diseases and making the neighborhood more attractive and oriented to do open-air activities.

13 6

Resso

G

Plan Encourage the use of slow mobility

Events an

Reduce parking lots

Re-develo

Total Costs for environmental quality

Estimated price (per unit)

Number needed

Cost for the human resources

Total Cost

Bumps

345€

15

312€

5,487€

km/h logo

8,80€

5

52€

96€

eMi Stations

35,000€

3

included

105,000€

–

–

Volunteers

–

ee strategy five)

200€

81 (50 are provided for free)

–

6,200€

(see strategy one)

300€

10

–

3,000€

ource needed

an resources

110,583€

Estimated price (per unit)

Number needed

Cost for the human resources

Total Cost

Gardener

–

–

100€

100€

Trees

200€

100 (50 are provided for free by the ERSAF Lombardia)

–

10,000€

40€/h

60

1200€

2,400€

ource needed

nting of trees

nd offer (see strategies one and four)

–

opment of street space (see strategies one and three)

– 12,500€

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137

ECONOMIC FEASIBILITY SUMMARY OF FINANCIAL REQUIREMENTS FOR THE MAIN COMBINATIONS OF ACTIONS:

NORTH-SOUTH AXIS

NEIGHBORHOOD CENTER

VACANT

TOTAL COST: 242,975€

TOTAL COST: 32,390€

TOTAL COST: 28,100,3

LOCAL

LOCAL

LOCAL

Municipality of Segrate Street and road infrastructure 300,000€/year* (as in the

Municipality of Segrate Policies for youth, sport and free time 10,000€/year*

municipal budget in the entry Other modes of transport is defined that no money will be invested, the only fund that can be used is the one for street)

Municipality of Segrate Cultural activities and other activities in the cultural sector 15,000€/year*

The 10% of the fun the high school is municipality of Segrat in education: oth education levels

SUPRALOCAL Tender notice Effetto ECO by Cariplo Fundation 50,000€ Tender notice Interventi a sostegno del tessuto economico lombardo (intervention to

Municipality of Segrate Trade - distribution networks - consumer protection 10,000€/ year* Re-investment of the taxis paid by Westfield the neighborhood as social compensation

reduce the environmental pollution working on mobility) by Regione Lombardia**

Partially re-investm paid by Westfield

Synlab S.p.A. 21,280 cost estimated for th

Municipality of Segra sport and free time 70 SUPRALOCAL

The 10% of the fun the high school is p Lombardia NATIONAL

The 80% of the fund the high school is pr

* budgetary forecast for the period 2021-2023 defined by the Municipality of Segrate ** it is not possible to know in advance how much money will be supplied

13 8

SPACES

HIGH-QUALITY OF SLOW MOBILITY

360€

nds (680,000€) for s provided by the te as an investment her non-university

ment of the taxis

ENVIRONMENTAL QUALITY

TOTAL COST: 110,583€

TOTAL COST: 12,500€

LOCAL

LOCAL

Municipality of Segrate Street and road infrastructure 115,000€/year* (as in the

Municipality of Segrate Air quality and pollution reduction 12,500€/year*

municipal budget in the entry Other modes of transport is defined that no money will be invested, the only fund that can be used is the one for street)

SUPRALOCAL Metropolitan City of Milan Forestami project ERSAF Lombardia will provide 50 trees for free

0,600€ that is the he healt care center

ate Policies for youth, 0,000€/year*

nds (680,000€) for provided by Regione

ds (5,390,880€) for rovided by the MIUR

NOTES In the majority of the cases, an allowance for unforeseen expenses has been left.

The maintenance of the spaces for co-working will be paid by reinvesting the money coming from the rent as well as the one for the North-South Axis that will be partially paid using money coming from the high parking fees.

NEIGHBORHOOD PL ANS FOR THE 15-MIN CIT Y

139

ECONOMIC FEASIBILITY OVERVIEW OF DISTRIBUTION OF ECONOMIC RESOURCES The following diagrams visualize the distribution of the overall budget for the different strategic topics of our project. Moreover, it represents the financialization for each of the strategies. These diagrams aim to give a final overview of the project’s economic feasibility and concludes in a simple outline.

DISTRIBUTION OF COSTS FOR ALL FIVE STRATEGIES WITH THE VACANT SPACES

WITHOUT THE VACANT SPACES 12,500€

28,100,360€

110,583€

32,390€ The North-South Axis

Neighborhood Center

Vacant spaces

242,975€ High-quality slow mobility

NORTH-SOUTH AXIS

Environmental quality

NEIGHBORHOOD CENTER

50,000€

10,000€

10,000€

15,000€ 300,000€ Municipality of Segrate Cariplo Fundation

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Municipality of Segrate Cultural activities and other activities in the cultural Municipality of Segrate Policies for youth, sport and free time Municipality of Segrate Trade - distribution networks consumer protection

VACANT SPACES

ENVIRONMENTAL QUALITY 680,000€ 10,000€

5,390,880€ 680,000€

70,000€

21,280,600€

12,500€ ERSAF Lombardia Municipality of Segrate

MIUR (Ministry of Education, University and Research) Municipality of Segrate Education: other nonuniversity education levels Municipality of Segrate Policies for youth, sport and free time Lombardy Region Synlab S.p.A.

HOW MANY STRATEGIES HAS A SPECIFIC ACTOR FINANCED?

WHICH TYPE OF ACTOR INVESTED THE MOST?

one strategy

two strategies

all strategies

Westfield

Synlab

Municipality of Segrate

MIUR

Metropolitan City of Milan

Lombardy Region

ERSAF Lombardia

Cariplo Fundation

7,283,880€

21,330,600€

Private investors Public investors

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141

OVERALL PLAN OF THE NEIGHBORHOOD

GSPublisherVersion 0.3 .100.100

142

GSPublisherVersion 0.33.100.100

To the neigborhood center To the retail axis To the station

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143

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4. OUR CONCLUSION ABOUT THE 15-MINUTES CITY

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CRITICAL REFLECTION ON THE 15-MIN CITY CONCEPT AND ITS ADAPTABILITY IN SEGRATE CENTRO To conclude the project of the North-South Axis in Segrate Centro, it is also essential to critically reflect upon the concept of the 15-minutes city and how this approach has shaped our project. Segrate Centro is a neighborhood full of potential in which its inhabitants yearn to enrich their living conditions and environment.

From the beginning, all necessary fundamental conditions have been given. With the concept of the 15-minutes city as a goal in mind, a possible future scenario could be built. This vision for Segrate Centro contained a vivid neighborhood that has a clear center for its inhabitants. It includes all necessary services, in walking or biking distance, like education, health care, places to work and study but also leisure. One of the main aims was to enrich the slow mobility network and connect the essential edges of Segrate Centro. During the process, we figured out that the 15-minutes city concept is consistent in its principles and thoughts with those of the city council and the inhabitants.

SEGRATE CENTRO

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While creating 15-minutes Segrate Centro, a project evolved that produced possible solutions to change Segrate Centro from a neighborhood with a dormitory character to a vivid area where there is the possibility of finding everything needed in short distances. Moreover, it focused on sustainable and community strengthening elements.

One of the most significant issues has been the uncertainty and threats coming from the development of the Westfield project that challenged us to reflect deeply on each action presented and the overall concept in general.

Working on the topic of the 15-minutes neighborhood in Segrate Centro, we have learned that this concept promotes solutions directing to environmentally friendliness, community building, mutual aid between people, and creative and innovative approaches.At the base of an excellent 15-minutes neighborhood, there is a solid and high-quality slow mobility network. But the

ga thering pl ace sHOP POST OFFICE

HOUSING DIVERSITY

important thing is also to learn that it is a process to get the shift for people to know of the benefits of letting the car aside and using slow mobility.

Moreover, it should not be forgotten that even if the main aim is to build a good network inside the neighborhoods, the different areas also need to be well interconnected. If they are not, people will use their car to widen the possibilities for other activities and minimize the new opportunities of locality and slow mobility.

GROCERY STORE

15-min Segrate Centro to your needs pRIMARY & MIDDLE SCHOOL

Especially issues crossing own ideas and projects as the Westfield shopping complex, help to understand better the fundamental principles of the 15-minutes concept and critical points that we never should forget to include into our planning and thinking. The 15-minutes city is a concept created due to practical examples as Paris. Still, it remains a theoretical concept that can be applied, and that needs time and more evaluations and experimentation to be improved even further.

Often, it seems like this concept becomes a kind of utopia that invites to forget about the different realities and interests that affect and change the space in which they are located. So, we can see two dependencies and parts of evolution.

On the one hand, we could think of and witness how such practical realizations of 15-minutes cities change the demand of people in their environments.

We can see a change in structures of commerce and new questions evolving about the need for enormous retail facilities located on the edges of cities.

On the other hand, we need to understand that for the concept to be efficient, it is necessary first to change perspective. We need the shift for sustainable, local thinking. First, if inhabitants’ behavior and lifestyle change, the full benefits, and opportunities arriving from the concept may emerge.

HIGH SCHOOL

understanding how cities function. Cities have specific characteristics that attract people to it and these characteristics, such as job opportunities, social mixing, density, spontaneous interaction, special events, and the flexibility to move in space and discover new sites, need to be taken into account while constructing the approaches to get to a 15-minutes neighborhood.

Even though it seems to take a long time to transform cities and neighborhoods in this direction, the concept helps reflect on all these points and hold on to a specific line of actions and possible outcomes. Especially currently, it becomes interesting to use the zeitgeist and living situations, evoked by Covid-19 and environmental movements, to understand and see where this concept may lead us. The mixture between the idea of the 15-minutes city and the new challenges and changes due to Covid-19, such as the mode of home-office, has led to this concept being perceived and discussed as never before.

Thus, cities and neighborhoods can be observed as spaces for experimentation, and Segrate Centro was ours in this case.

Moreover, we should not forget to put the concept and all its possibilities into relation to

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5. OUR REFERENCES

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URBAN POLICIES DESIGN STUDIO

Group number 5 Sara Fattorini Noushin Jahangiri Susanna Paarmann Yousra Yagoub 15 6