UPPERCASE Surface Pattern Design Guide, 3rd Edition, 2019 by Janine Vangool

SURFACE PATTERN DESIGN GUIDE April 2019

make your mark

for the C R E A T I V E and C U R I O U S

FA B R I C

N E W C O L L E C T I O N AVA I L A B L E I N S T O R E S A P R I L 2 0 1 9

Taking graphic cues from the mechanics of print on paper— the rollers of a printing press, stacks of paper, halftone dots and registration marks—many of the patterns in UPPERCASE’s third collection with Windham Fabrics debuted as print on paper in previous issues of the magazine.

Originally published April 2019. Subscribe for the next edition of the Surface Pattern Design Guide!

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FROM THE EDITOR’S DESK

Dear Reader, As creative people, we’re drawn to decoration—give us a white sheet of paper or a blank canvas and our first inclination will be to give it purpose through line and colour. This applies to our surroundings as well: from the rugs beneath our feet, to the upholstery upon which we sit, to our windows and walls—surfaces are tufted, woven, papered and draped with texture and pattern. Our domestic spaces are galleries of pattern with everything from ceramic and enamelled surfaces in the kitchen to soft surfaces of furniture and bedcovers adorned with design. When we sew our clothes and/or make a quilt, we owe a large part of the pleasure in that making to the beauty of the patterned fabrics we select in reflection of who we are, or want to be. Patterns are ubiquitous, and yet, there’s always room for more beauty and colour! Whether in trendy motifs, new and surprising points of view, or in deeply personal expressions, pattern has the power to punctuate our lives.

J A N I N E VA N G O O L

publisher, editor, designer

This issue contains the third edition of the UPPERCASE Surface Pattern Design Guide and features profiles of 100 established and up-and-coming designers as well as Top Ten Tips from industry experts. It’s a must-read for aspiring surface pattern designers and a valuable reference for those sourcing new talent!

In my studio with yar ds and yards of Circular Logic. Hmmm , what should I make? uppercasemagazine.com

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S U R FAC E PAT T E R N DE SIGN GU IDE

P A R T N E R

P I C K S

Bex Morley

A message from Janine Vangool

SELECTED FOR A FABRIC COLLECTION

UPPERCASE PUBLISHER, EDITOR AND DESIGNER

Thank you to everyone who entered this third edition of the UPPERCASE Surface Pattern Design Guide. With over 650 entrants who submitted three or more designs apiece, it was an interesting overview of what’s happening now in art and design. The entries I selected for publication were included for various reasons. Graphically speaking, I looked at technical proficiency or unique non-digital mark-making methods, as well as work that showed an interesting point of view, intriguing colour palette or unique iteration of a particular trend. (Llamas, sloths, tigers in jungles were very common. Leaping, dancing or swimming ladies are also on trend.) I included artists new to the industry as well as some veterans.

Windham Fabrics manufactures beautiful quality quilting and crafting fabrics with a diverse range of graphic styles, from traditional to contemporary. “We liked Bex Morley’s fresh colour palette and whimsical style,” says Laura Jaquinto of Windham. “We thought the combination would be perfect for a fabric collection!” Bex Morley is a BritishCanadian illustrator and surface designer living on Vancouver Island. She is particularly inspired by the flora and fauna of the North-West Pacific, and by her classic English country upbringing. She is fuelled mostly by Earl Grey tea and toast.

My job as editor was to select a variety of submissions that show a vibrant range of what’s happening right now in surface pattern design, and, hopefully, what’s up and coming! uppercasemagazine.com

COVER ART BY

Julz Nally Julz Nally’s pattern stood out with its bright colours and confident analogue mark-making, expressing a simple joy of exploring colours and pattern, unencumbered by expectations. “As a warm-up in the morning, I enjoy creating with materials that I don’t normally use in my illustration work,” Julz explains. “I love the energy that resulted from the overlaying of marks made with Prismacolor markers, ranging from light to dark, and the textures that resulted from some of the markers running out of ink. The black lines were created with an ink brush pen, which I used to fill in the empty space.” See more from Julz’s portfolio on page 82.

bexmorley.com @bex.morley windhamfabrics.com

SELEC TED TO BE FE ATURED IN A FASHION COLLECTION

Eva Franco’s stylish clothes celebrate classic femininity. Based in Los Angeles, her collections are available through independent retailers as well as Anthropologie. “To me, wearing prints out into the world is so much more rewarding then simply having one hang in your home,” Eva comments. “In a way, as a fashion designer I am just a glorified frame-maker for surface artists.”

Elenor (Dorottya Gottl) “I was attracted to Elenor’s sophisticated colours palette,” says Eva. “Her layered effects create a depth to prints that works really well when designing garments. I love her subtle details, they are incredibly whimsical. Just my cup of tea.”

Gabriella Buckingham “Gabriella Buckingham’s work feels as if you can still smell the fresh paint on them,” comments Eva. “Her prints brim with optimism. Her chalky colours energize the viewer. I love to see an artist’s brush strokes and how it intersects with a design element in the garment.” evafranco.com uppercasemagazine.com

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P O R T F O L I O S

ARTISTS SELECTED FOR HOME DECOR LICENSING

From their 300,000 square-foot manufacturing space based in Toronto, Art Maison Canada reproduces artwork as canvas prints, framed wall art and murals, pillows and other textiles. “Our team was encouraged by the colours, detailing and style of the artworks selected, and found that there was plenty of relevance to our home décor and accessories marketplace. There was also fresh use of colour and clean lines, which we found appealing.” Selected artists include Joy Ting Charde (shown above), Arrolynn Weiderhold, Bella Gomez, Camila Cerda, Caroline Sarrette Design, Danielle Reiner, DK Ryland Studio, Jennifer Hines, Kate Vasilchenko, Kelly Kratzing Designs, Kirsten Katz, Maggie Ramirez Burns, Maria Watson, Melissa Lowry, Michael Zindell Designs, Patricia Braune, Red Raspberry Design (Gillian Grimmett), Scarlett Design (Natalie Bergeron), Shannon’s Studio (Shannon Christensen) and Tânia Margarido Art & Design. artmaison.ca

HOME DECOR COURSE RECIPIENTS

From the 100 profiled artists, Lilla Rogers and her team selected two recipients for free tuition. “Laura C. Moyer has an incredible array of icons beautifully rendered that would be really amazing as apparel,” says Lilla. Laura will have access to the Home Decor Course. “And Rima Tessman has done a lovely, fresh repeat pattern of berry branches that would sell well, and also shows two really fun repeats that would make very hip clothing or bags: a kooky chair pattern and larger-scale chickens.” Rima will have access to the Home Decor Live Course. makeartthatsells.com 60

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U P P E R C A S E

A. DeLane

Aimée Brender

AMANDA GOODWILLIE

Driven by an exploration of the connection between humans and the natural world, Amanda Goodwillie creates artwork inspired by motion, nature and the seasons. She approaches each painting from a place of honouring all the influences from history that have inspired her and led her to this moment, balanced by a persistent curiosity to explore new terrain.

Aimée Brender is an on-the-job trained textile artist and designer with a passion for patterns. She has 10 years of freelance experience and an extensive background creating prints for home furnishings. Aimée loves combining traditional and digital methods to produce bold, colourful and unique designs. Aimée is excited to be exhibiting at Blueprint NY in May with Dot & Flow for the second year in a row.

adelanedesign.com @a_delane_design

@aimeebrender

Allira Tee

Amber Coppings Designs

Amy Torgeson

Allira Tee is an illustrator and graphic designer based in Melbourne, Australia. Specializing in ink and graphite hand-drawn illustrations, her art is primarily focused on animals. Their weird, funny and strange characteristics with uncanny similarities to people take on a human dimension in her work. She is inspired by everything and anythingâ&#x20AC;&#x201D;travel, people and animal watching, and nature in general.

Amber Coppings is an interdisciplinary artist and emerging designer who focuses on textile art and surface pattern design. Her latest studio explorations include translating her love of Japanese shibori fabric-dyeing methods into modern seamless designs, and photographic florals. Currently, Amber is the artist-in-residence at a residential facility for women in recovery where she shares the joy of creative empowerment.

Amy Torgeson works in printmaking and collage. Her work is influenced by nature, textiles and the colours and textures gathered through travel. She uses wooden typography blocks as the basis of her printing and is drawn to the graphic yet imperfect quality of printing with these blocks by hand. Her prints reflect a modern, abstract sensibility and often focus on the direct experience of colour, shape, line and pattern.

ambercoppings.com @ambercoppingsdesigns

amytorgeson.com @amytorgeson

alliratee.com @alliratee

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Anella Fernández

Angela B McGinn Designs

Ángela Corti

Anella Fernández is an up-and-coming artist and designer interested in the aesthetic appeal of structures and surfaces as they may relate to the home.

Angela McGinn is a self-taught pattern designer in Durham, North Carolina. While homeschooling her children, she developed her eye for design over the years while thrifting and reselling vintage goods. She thoroughly delighted in the everyday design of mid-century modern textiles, pottery and dishware. She soon discovered surface pattern design was an actual career choice and excitedly found it wasn’t too late for her to start learning.

Ángela Corti is a graphic designer based in Buenos Aires who in 2010 discovered her biggest passion: illustration and surface pattern design. Her inspiration comes from the diverse geography of her country and places she visits, as well as their birds and plants. She also feels strongly drawn to architecture and its morphology, the way culture is expressed through folklore and the diversity that can be encountered at every corner.

angelabmcginndesigns.com @angelabmcginndesigns

angelacorti.com.ar @angelacorti

anellafernandez.com @anellart

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U P P E R C A S E

Angela E. Smyth

Angela Holland-Yousaf

Anne Bomio

Angela E. Smyth is an illustrator and printmaker from Calgary, Canada. She studied at the Alberta College of Art and Design and received a bachelor of fine arts with distinction in printmaking. Her work focuses on intricate patterns inspired by natureâ&#x20AC;&#x2122;s symmetries, spirals, meanders, waves, foams, tessellations, cracks and stripes. She works with acryla gouache paints that lend to the powerful and vibrant colours that appear in our natural world.

Angela Holland-Yousaf is an illustrator living and working in Nottingham in the UK. Angela received a BA Honours in textile design from De Montfort University in Leicester. After years of teaching art at secondary schools, she is now hoping to fulfill her dream of becoming a fulltime freelance designer and illustrator. Angela is inspired by the flowers and the countryside with a little quirky, magic touch.

Anne Bomio is a French surface pattern designer and illustrator. She works from her studio in the south part of Switzerland. After studying graphic design in Paris, she started building a pattern design portfolio and worked as a designer in New York, Boston and ZĂźrich. She likes simple hand-drawn shapes, clean lines, bold colours and Scandinavian design. annebomio.com @annebomio

angelayousaf.com @angelamaryholland

angelaesmyth.com @angelaesmyth

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Antipod Workshop

Artichokie Charlie

Bear Bell Productions

STEPHANIE SYMNS

DANA LISSACK

BĂ&#x201E;RBEL DRESSLER

Stephanie Symns is a designer based in Vancouver, Canada. Her surface design work explores graphic shapes and bold colours, and is heavily influenced by contemporary abstract art. A recent series of hand-painted linen quilts blur the line between art and function. The quilts use the improvisational reorganization of hand-painted compositions as a device for abstraction and a metaphor for possibility.

Artichokie Charlie is the passion project of illustrator and graphic designer Dana Lissack. Never without a sketchbook, she enjoys playing with all crafty and creative outlets and believes that the best inspiration comes from the most unexpected places. She discovered the world of surface design and patterns in the first edition of the UPPERCASE surface pattern design guide.

BĂ¤rbel Dressler is a Swedish pattern designer who has created prints for home textiles, apparel and shoes. Her style is classic, often with lots of details and influences from Indian florals, Toile de Jouy and paisley but with her own contemporary take. She finds inspiration from nature, the ocean, movies and antique textiles from museum archives. Her designs are typically drawn by hand and coloured digitally.

antipodworkshop.com @antipodworkshop

danalissack.com @artichokiecharlie

bearbellproductions.se @bearbellproductions

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U P P E R C A S E

Mini Moderns Top 10 tips for living a life full of pattern 1. Be personal. Ask yourself, What role does pattern play in my life? Is it about fashion or interiors? Is your love of pattern confined to a collection of scarves or ties, or are you compelled to go full-on maximalist in the home? 2. Be brave. Donâ&#x20AC;&#x2122;t be afraid of clashing patterns and mixing vintage and new. Just try to harmonize your scheme with a coherent colour palette. Keith Stephenson and Mark Hampshire launched Mini Moderns in 2006, an interiors brand specializing in applied pattern across a range of products including wallpapers, fabrics, cushions, rugs and ceramics. Their design influences range from mid-century textiles to vintage toys, to literature and childhood memories.

Mid-Century Modern Living by Keith Stephenson and Mark Hampshire is published by Kyle Books. minimoderns.com

3. Be a hunter. You never know where you will find your next patterned gem, so hunt out interesting pieces at vintage markets and second-hand shops. 4. Be a show off. From graphic food packaging to illustrated book covers, there is so much pattern in everyday objects that can adorn your home if you look for innovative ways to display them. 5. Be creative. Why not have a go and create your own designs? Even if you only have rudimentary drawing skills you can always experiment with simple geometrics, or try monoprinting, using shapes dipped in paint or ink. 6. Be inventive. Collectable vintage fabric can be pricey, so rather than cutting up a large piece to make cushions, think of framing it or making it into a dramatic wall hanging. 7. Be varied. Mix different scales of pattern to add visual interest and texture to an interior scheme. 8. Be a curator. Think of your cushions as patterned art canvases and rotate them around different rooms every now and then, the way art collectors rotate their art. 9. Be resourceful. Websites such as contrado.com offer pattern lovers the chance of applying pattern across all sorts of items, from bomber jackets to shower curtains. 10. Be confident. Donâ&#x20AC;&#x2122;t feel you have to follow the latest pattern trendsâ&#x20AC;&#x201D;the beauty of pattern really is in the eye of the beholder. The only rule of pattern is that you have to love it. uppercasemagazine.com

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Cest Beau Oui?

Bella Gomez

Beth Krommes

Cest Beau Oui? is a design studio based in Hampshire, England, that loves to create prints with a colourful Scandinavian feel. They especially like to design for children and their work often uses lots of geometric shapes and bold flat colours. The designer, Marie, has prints and patterns for all kinds of uses, including fabrics, greetings and wrap, wall art and bedding. The studio is open to any licensing and collaboration opportunities.

Bella Gomez is a surface pattern designer and illustrator living in Lewes, England. Embracing her love of colour, form and nature, Bella creates vibrant artworks and expressive repeat patterns. Her style includes bold florals, evocative hand-painted botanicals and abstract shapes, which can be seen on murals, textiles, advertising, childrenâ&#x20AC;&#x2122;s wear, books, packaging and homeware.

Beth Krommes is a childrenâ&#x20AC;&#x2122;s book illustrator, wood engraver and new pattern designer. She is best known for her Caldecott-winning book The House in the Night. Folk art, William Morris and Marimekko are some of her inspirations. Having recently earned a degree in textile/ surface design from the Fashion Institute of Technology in NYC, she is back home in New Hampshire designing patterns for wallpaper, fabric and stationery.

cestbeauoui.com @cest_beau_oui 66

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bella-gomez.com @bellagomezprints

bethkrommes.com @bethkrommes

Adobe’s Project Paras Adobe products like Illustrator and Photoshop are our go-to applications for creating patterns, but even so, creating repeat patterns successfully is one of the most challenging aspects of digital pattern design. It’s easy to default to geometric brick and grid patterns, even if one’s artwork might be better served with a more organic, seamless repeat. For artists who work in non-vector styles or scan original artwork, it is even more challenging to create complex multi-colour designs and colour separations, as well as multiple colourways, and keep everything editable, accessible and organized.

Cactus Branch

Carlos Uribe

RILEY WILKINSON

Carlos Uribe is a textile designer and printer. All his fabrics are hand-printed limited-edition pieces. He has been producing fabric products and teaching art for many years. Inspiration comes from both interaction with students and a love of the process of printing. Designing on fabric has always been a critical idea-producing activity. He works on several projects at a time, which usually includes fabric, paper and copper plates.

Riley Wilkinson’s creative pursuits include the creation of The Sneaky, Snacky Squirrel Game and other delights for children. Now in charge of his own one-guy studio, he’s got a crush on surface design. He has submitted his first Surtex patterns this year, so who knows what’s next?! rileywilkinson.com @rileywilkinson

Adobe has been working on a new set of tools to add functionality to Photoshop while streamlining the colour management process. “We know that a lot of folks use Photoshop and Illustrator if they are creating digitally, but we realized that these aren’t always the easiest tools to use,” says Mike Scrutton, director of print technology and strategy at Adobe, “so we’ve been working on what we could do specifically for makers of prints—primarily targeting fabrics, but also useful for printing on other materials.” A beta version of Project Paras is currently available as a Photoshop extension. Sign up for access via the Adobe website. adobe.com/go/projectparas

carlosuribe.art

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Cathy Hunt Studio Cathy Hunt is a surface designer and illustrator living outside Cleveland, Ohio. Cathy loves to create art that enhances a product or environment. That includes everything from contemporary tabletop and bedding to stationery supplies to fashion accessories. She is most inspired by colour and loves to experiment with new mediums, from hand-painting to digital illustration. And she loves to collaborate! Contact Cathy to learn more about how she works. cathyhuntstudio.net @cathyhunt

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U P P E R C A S E

Cathy Nordstrรถm

ChrissyInk

Cathy Nordstrรถm is a surface designer based in Stockholm, Sweden. She is crazy about textiles and finds a lot of her inspiration scouting vintage fabrics and wallpaper. Cathy is mostly known for her strong florals, mixing her passion for English textiles with her Scandinavian heritage. Clients include Ikea, Uniqlo, Figo Fabrics, Mixbook and many Japanese clients.

CHRISTINA BRIMAGE

cathynordstrom.com @cathynordstromdesign

Christina Brimage has a background in illustration and design, then moved to creating designs for fabric, as she always loved textile and surface pattern design. She mostly designs for apparel. She loves botanicals and florals with animals. She works well to a brief, and paints and draws both digitally and traditionally. @chrissyinkdesign

MO L LY FL E TCHER B ER M A N

Daisy Prints

Daniela Glassop Illustration and Design

Molly Berman is an emerging artist and textile designer with a passion for colour and texture. Growing up she could usually be found with a sketchbook in hand, and her marker collection has only grown since then. She is currently working towards her BFA at OCAD University in Toronto, while also working as a print designer for a childrenâ&#x20AC;&#x2122;s dĂŠcor brand, and developing her own portfolio of print designs.

Daniela Glassop is an Australian illustrator, designer and visual artist who creates patterns that are lush, joyful and full of colour. Designs start with painted or collaged imagery, then are combined with digital techniques, with inspiration from nature, pop art, embroidery, vintage ephemera and a love of detail. Daniela also paints canvases that are usually of still life, which are available as wall art.

daisyprints.ca @daisy_prints

danielaglassop.com @DanielaGlassop

Danielle Reiner Danielle Reiner is driven by a creative imperative. Building on traditional crafting techniques, such as knitting, quilting and printmaking, sheâ&#x20AC;&#x2122;s a self-taught artist who creates pieces that are beautiful and functional. She weaves together these traditional crafts, while also learning new artistic media. Intertwining her expertise with elements of being a beginner imbues her work with a handmade spirit, and she embraces the spontaneity and imperfection that come. daniellereiner.com @thecreativeimperative

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FIGO Fabrics How to be trendy and modern when it comes to pattern design— while still keeping your own individuality and uniqueness.

1. Do a lot of research. Ghazal Razavi is the chief creative mastermind at FIGO Fabrics, a new fabric manufacturer in the quilting and craft industry that produces fabric with a contemporary aesthetic, embracing what’s trendy and modern. She studied graphic design with a minor in media studies at OCAD University in Toronto. Her design background combined with her passion for textiles has led her on a dream path where she continually explores art and craft.

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U P P E R C A S E

While forecasting services are invaluable resources for understanding trends, they can also be expensive. Pick up magazines, subscribe to design blogs, go window shopping and use social media to recognize trends.

2. Observe and absorb. Actively watch the demographic you’re designing for. Analyze what they buy, make, wear and consume. 3. Know your style and

stay true to your brand. If a trendy technique is appealing to you, take time to figure out the reasons why you may want to pick it up before jumping in.

4. Get feedback from people

who know your style and brand.

5. Know trending colours. Even traditional artwork can look completely different and modern with the use of trendy colours. Regardless of your artistic techniques, step out of your familiar palettes and try new colours.

6. Have a storyline for

your designs. I often find what distinguishes typical commercial work from what’s unique and memorable is a sense of storytelling through the artwork. A mundane object can be depicted in a way that shows it under a different light.

7. Keep an eye on social

media for research, but turn it off once you start designing.

8. Figure out what makes certain designs and aesthetics popular but don’t compare yourself to others. 9. Network with other

creative people and be inspired. The people you surround yourself with contribute a lot to your work.

10. Find time to de-stress and have fun creating! @figofabrics @ghazalrazavi_

Deborah Velásquez

Diana Kelley

Diane T Design

Deborah Velásquez is an artist-designer and the author of Drawing in Black and White. She creates paintings, prints, ceramics, stationery, textiles, rugs, wall art and mobiles. Her art is colourful and energetic, giving a vibrant nod to nature, and shows her love of gouache, watercolour and printmaking. Her work is carried by Minted, West Elm, Target, CarpetVista of Sweden, and giftware and licensing companies.

Diana Kelley is a surface pattern designer and textile enthusiast based in Chicago. Her bold, cheerful patterns are inspired by her love of history and passion for everyday design—from Bauhaus fabrics to screen print posters, Fair Isle sweaters to candy packaging. A dedicated experimenter, she loves to combine digital and analogue media and lives for the thrill of the “happy accident.”

DIANE TCHAKIRIDES

deborahvelasquez.com @velasquezstudio

dianakelleydesign.com @dianakelleydesign

Diane Tchakirides is a graphic designer, artist and surface designer. She lives in the beautiful Pacific Northwest with a cat and too many art supplies. Her favourite materials are paper, watercolour crayons, gouache and ink. Her work celebrates her love of colour, pattern and whimsy. behance.net/dianetch @dianetch

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Dorit Elisha

Elenor

Emily Schramm

Dorit Elisha is a mixed-media artist, author and instructor. She is inspired by life in Silicon Valley, where there is a vast mix of cultures, colours, patterns and tastes from all over the world. Doritâ&#x20AC;&#x2122;s favourite media are collage, bookmaking, printmaking and fibre art. Her favourite materials are found objects and found papers such as the old discarded library books that were used in the creation of her submission.

DOROT T YA GOT TL

Emily Schramm is a freelance illustrator and surface designer based in Dallas, Texas. Her inclination towards simplified shapes and clean graphics is born from her background as a graphic designer. Emily works digitally, adding textures and hand-drawn elements to make her art feel unique and slightly imperfect. Her colourful patterns are inspired by food, travel, nature and most recently, her daughter.

doritelisha.com @doritelisha

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Elenor is a freelance designer-illustrator, living in Budapest. She started as a layout editor, then became a graphic designer. She also has a BA in andragogy. She has worked for media agencies as a layout editor, graphic designer and art director. Now, she is creating illustrations and patterns, and illustrates book covers, especially for childrenâ&#x20AC;&#x2122;s books. Her work is sold on different surfaces via print-on-demand sites. elenor27.weebly.com @elenorartposts

emilyschramm.com @emily_schramm

Emily Taylor

Este MacLeod

Esther Loopstra

Emily Taylor is a surface designer and illustrator based in Toronto, Canada. Drawing inspiration from the natural world, vintage objects and personal nostalgia, her work often features flora and fauna, as well as displaying a passion for fresh, bright colours. When not drawing, you can find Emily at vintage markets, exploring her local farmerâ&#x20AC;&#x2122;s markets and hunting down wildflowers in the heart of the city.

Through her work, Este reflects on the sentiments, joys and nostalgia surrounding the ongoing process of life. As a fine artist she works primarily as a colourist painter; her unique sense of design and colour are strongly influenced by her original training as a textile designer. She often undertakes collaborations with homeware companies and publishers including Crate and Barrel, John Lewis and Flame Tree Publishers.

Esther Loopstra is an illustrator specializing in surface design and hand lettering. Her illustrations are an extension of her perpetual curiosity, and radiate whimsy, dreaminess and fluidity. Her work has been used for textiles, home dĂŠcor, stationery, print ads, editorials, books and packaging. Esther graduated from Minneapolis College of Art and Design and now lives in Seattle where she hikes, drinks a lot of coffee and reads dystopian novels.

estemacleod.com @estemacleod

estherloopstra.com @eloopstraillustration

emilytaylor.ca @emily_illustrates

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Kate Golding How to be inspired.

1. Share your joy. If you create work that comes from your heart and true emotion, your audience will connect with it and ultimately with you. Don’t hold back or your work will feel flat and your creativity will be stifled. Be playful and be yourself.

2. Leave your comfort zone and have new experiences. Take whatever opportunities there are in your life to have new experiences and allow that to feed into your work. It may be travelling somewhere new to experience a different culture or it could be as simple as taking a different route home, checking out new artists, trying new foods, packing a picnic and going to a park for the day or maybe just waking up earlier than you normally do to see what nature looks like at dawn. Sometimes these new experiences will present themselves without you really trying but most of the time you need to make the effort to leave your comfort zone.

3. Use the tools and methods that work for you.

PHOTOS BY

JOHNNY C.Y. LAM 74

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Kate Golding is a British-born surface pattern and wallpaper designer based on the shores of Lake Ontario. All of her artwork is forged by hand using brushes, ink and fine line pen on thin transparencies on a light table. Kate’s designs can be found on collections of wallpaper and textiles, and she also works with clients to create custom designs for special projects.

I create my designs by working in an analogue way, drawing on thin transparencies on a light table using brush, ink and fine line pens. I then scan these elements into my computer and colour the layers, create my motifs and finally create the repeat patterns. A while back, I briefly tried working on a tablet to create work digitally, feeling that this method would be less time consuming and enable me to be more productive. I quickly realized that designing this way didn’t work for me and that I just needed to stick with my analogue process. Use whatever method or tools work for you. Whether it’s computer or photography, or watercolour or collage, use what feels right to express yourself—and this doesn’t mean you can’t try other things or change it up in the future.

4. Anything is possible. If you have a dream, believe in it. Anything is possible. If you fall on your face going after it, who cares. Life feels so much better just having a go rather than leaving those dreams trapped in your imagination. There are some very special and unique people who have my wallpaper in their homes. If someone had told me when I was starting out that these people would be my clients I am not sure if I would have believed them. Believe in yourself and your capabilities, and others will too.

5. Walk the path and stop to look back at the base camps. It is so easy to spend time wishing you were so much further ahead—whether it is wishing your designs were technically better or wishing your career was further advanced. Then one day you simply realize that there is no easy or fast route, no one had it all worked out and no one else really “knew what they were doing” either. Keep walking the path, and each day take manageable chunks in the right direction. When you get to the next base camp, stop and look back. It is pretty cool seeing how far you have come.

6. Authenticity and real-life

experience.

Part of my intent when creating a design is to share with the viewer the joy or the feeling I had when I first had the inspiration. I hope to capture the essence of a place or a subject and hopefully translate my perception and emotion into the design itself. I believe that the viewer of the work will have a much better chance of connecting with the design if the artwork is born from an authentic experience. A feeling can be something that lingers and lasts, or it can be the most fleeting moment of joy. Some designs are born from spending a lot of time immersed in a place, gathering and jotting ideas, and others might stem from something ephemeral.

7. Be a sponge and soak up advice, but know you don’t always have to take it.

Whether they are an industry expert or some guy you ended up next to at a dinner party, there are a lot of people who will tell you what you should be doing. I think it is always good to listen and be open minded. Different perspectives make the world rich and interesting, and challenge us to think in new ways. Surface pattern design can take you down so many different paths—keep open to suggestions but don’t feel bogged down by others’ “friendly advice.” What might be right for someone else might not be right for you. Stay true to yourself and your creative flow and don’t find yourself spending your days doing something you don’t want to be doing.

8. Feed off the good. There will always be some things that don’t go the way you hoped they would. In the face of a calamity, allow yourself a brief moment to be disappointed and then move on. There are so many more success stories ahead. Whether it is a pitch that didn’t work out, a client you hoped to work with or simply a design that just isn’t working out the way you hoped it would, move on and concentrate your energy on the good stuff. Feeding off the good will attract more good and help get your creative juices flowing again in the right direction.

9. Inspiration everywhere. When I talk about where I find my inspiration, I often say I was in nature or on a hike, possibly spotting a special bird or looking at plants and flowers. Sometimes inspiration can come from other places, too. Maybe it’s the colours in a person’s clothing on the bus; the colour of spines next to one another on the bookshelf; a visit to the thrift shop, trailing through racks of used clothing, looking at the colours or motifs; or maybe it is a poem or piece of music. Some inspiration is literal and other times something a little more obscure can motivate a design.

10. Collective power and strength in numbers. Look to those who inspire, energize and elevate you—whether it is the people who physically surround you or those you choose to follow on social media. Lots of people inspire me and a number of them are surface pattern designers, but a lot of them do very different things. Maybe they are a chef or a musician or an entrepreneur. Seek out the people who lift you up and inspire you to be better. kategolding.ca @kategolding

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Esther Nariyoshi

Eulalia Mejia

Gabriella Buckingham

Esther Nariyoshi is a surface pattern designer, letterer and illustrator based in Michigan. She has a master of arts degree in advertising and worked as a creative director before switching to pattern design. She is a wizard in vector drawing and digital painting, yet manages to give intriguing texture to her creative works. She loves improvisational quilting, which both relaxes her and gives her a deeper understanding for designing repeats.

Eulalia Mejia is a graphic designer, mixed-media artist and illustrator from Colombia. Eulaliaâ&#x20AC;&#x2122;s journey in surface design began a few years ago as a way to explore her love for pattern and illustration. Merging her curiosity for traditional media with a passion for digital artwork, she is able to create bold, expressive pieces. Her sophisticated colour palettes and whimsical characters result in unique and joyful designs.

Gabriella Buckingham is an artist living in windswept North Norfolk in the UK. She has worked as a professional illustrator, painter and designer for over 27 years, designing wrapping paper, greeting cards and prints, and illustrating for magazines and childrenâ&#x20AC;&#x2122;s books. Colour, movement and abstraction are increasingly interesting to Gabriella, consequently she would love to develop patterns for fabric in addition to her eponymous wrapping paper range.

esthernariyoshi.com @esther.nariyoshi

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eulaliamejia.com @happychinchilla

gabriellabuckingham.com

Gail Myerscough

Hayley Jee Soo Kim

Heather Robinson Fine Art

Gail Myerscough is a surface pattern designer and illustrator based in Manchester, UK. Her patterns are bright, colourful and bold, and have a vintage feel. She takes her inspiration from a passion for mid-century design, the colours and patterns of the 1960s and postwar modernist architecture. Her designs have featured in the Observer, the Sunday Express and World of Interiors.

Hayley Jee Soo Kim is a freelance illustrator, pattern designer and graphic designer based in New York City. She loves flowers and flowerblooming weathers.

Heather Robinson studied architecture at Texas A&M University and the Massachusetts Institute of Technology, which gave her a love of structure and a fascination with how people choose to decorate the spaces and things around them. She has an indiscriminate love of pattern and colour, adores the handmade and the accidental, and has a great fondness for the imperfect. Since 2007, sheâ&#x20AC;&#x2122;s been painting in her tiny studio in San Francisco.

gailmyerscough.co.uk @gailmyerscoughdesign

@hayleyjskim

heatherrobinson.com @hnrfineart

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Helena Nilsson

HRJ Design Studio

Jan Brandt Gallery

Helena Nilsson is a freelance surface designer from Sweden with a love for detailed and playful patterns. Drawing inspiration from the nature that surrounds her, mid-century Scandinavian design and old illustrated adventure novels, she creates patterns for a more beautiful everyday life. She works mainly with three tools: pen, paper and Adobe Illustrator, turning her hand-drawn motifs into vector-based repeat patterns and prints.

HE ATHER R . J. FLETCHER

Heather Fletcher is a process-driven designer, artist, entrepreneur and teacher. She incorporates methods from centuries-old traditions such as marbling, suminagashi, linocut and woodblock printing. Heatherâ&#x20AC;&#x2122;s reimagined marbling patterns have been licensed by SisCovers, Northcott Silk and many others. Her book about marbling will be released this fall. She is represented by MHS Licensing.

Jan Brandt is an artist working in mixed-media, textiles, printmaking and painting. She holds a bachelor of science in environmental design and a bachelor of fine arts, both from Illinois State University in Normal, Illinois. She is the owner of the Jan Brandt Gallery in Bloomington, Illinois, and curates visiting artist exhibitions in the Guest Room at JBG.

helena-nilsson.com @hnpattern

artmarbling.com @theartofmarbling

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janbrandtartist.com @janbrandtgallery

Jen Broemel

Jen Florentine

Jenna Freimuth

Jen Broemel is a self-taught textile artist. She is drawn to the process. She is especially interested in taking everyday fabrics and working them into something beautiful; unexpected. Her intention is to inspire others to look at the world more mindfully, more carefully, hoping they can find beauty in the minute and mundane, and to show them, these are the miracles of lifeâ&#x20AC;Ś every day, every stitch; every single one.

Jen Florentine is an artist and designer who works with many mediums from acrylic to vector. She is constantly experimenting and exploring in her work.

Jenna Freimuth is an illustrator and designer living in Minneapolis, Minnesota, who likes to make coffee and beautiful things. Using traditional and digital techniques, Jenna creates patterns with bold colour and subtle textures that would charm every surface from wallpaper to candy wrappers. Amused by anything whimsical or humorous, and inspired by plants, animals and ornate costumes, Jennaâ&#x20AC;&#x2122;s work aims to delight and decorate.

jenbroemel.com @highfivesandsilverlines

jenflorentine.com @jenflorentineart

jennafreimuth.com @jennafreimuth

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Dan Lehman Pursuing surface pattern design 1. Have a plan, and play the long game. There is a logical order in which to grow your career as a surface pattern designer. If you are just getting started, it is totally reasonable to spend an entire year just watching tutorials and continually generating new artwork. Once you are confident in your ability to create compelling patterns, start building a portfolio that highlights your strengths. After you have built out a strong portfolio and are confident in your technical proficiency, you will be able to confidently complete commissioned work or pursue licensing deals.

2. Commit to growth. Challenge yourself to continually grow. Once you have mastered the basics of surface pattern design, begin to experiment with other repeat techniques, try new illustration styles or challenge yourself to reinterpret existing visual themes in new and unexpected ways. Dan Lehman is a graphic designer and illustrator based in Boulder, Colorado. Operating under the studio name QRS, he provides a wide range of design services with a focus on branding, typography and illustration. Over the past few years, he has been obsessively creating patterns to build out a diverse portfolio while learning new techniques and improving his workflow. “I even learned how to sew along the way!” he says.

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3. Create original work. You can be knowledgeable about current trends in design (this is good!) while remaining committed to your own thing. Trend-based designs are generally successful because there is very little risk, but trends also fade quickly and will appear dated in time. Challenge expectations and don’t ask for permission to be you! Once you know what your unique angle is, you will know how to tell your story and feel confident in your creative process.

4. Due diligence. Becoming a well-rounded pattern designer involves building knowledge along with skills. Research is a vital part of the design process, and designs won’t feel conceptual or complete without it. Following pattern blogs, browsing popular apparel at the mall or discovering inspiration at used bookstores are all activities that will contribute to your personal growth and understanding of the field.

5. Get involved and stay active. Being a self-starter is critical to building momentum and creating exposure for your work. Participating in contests or challenges (the 100day challenge, Spoonflower weekly contests, Inktober) is a productive way to increase your output, and provides useful structure and direction. Alternately, there is nothing stopping you from creating your own challenge or passion project! Personal projects can absolutely be included in your portfolio if they demonstrate conceptual design thinking or tell a compelling story.

6. Share your work. Whether it is through social media, a blog, your online portfolio or even a local art show, be proactive about establishing a presence and growing your audience. Once you have created some momentum, others will begin to share your work on their networks—leading to even more exposure. P.S. You don’t need to be on every social media platform—invest selectively in the ones you are genuinely engaged with to maintain a reputation for consistent and highquality content.

7. Focus on your strengths. Don’t spread yourself thin by starting more projects than you can keep up with. Your time is valuable, and your focus should be on quality, not quantity. Consistently sharing well-crafted work shows that you are dedicated and reliable, both of which are traits that clients want to see in designers.

8. Cross-pollination. Look for opportunities to meld your professional work with your passion for surface pattern designâ&#x20AC;&#x201D;it can work both ways! If you are really good at hand lettering, consider creating thematic pattern designs that emphasize typography. Or, look for opportunities as a designer to pitch clients on pattern design. There are many applications for patterns in graphic design, and there is no downside to adding a specialized skill to your professional toolkit.

9. Be conscious about making time.

If you are committed to becoming a surface pattern designer, you will need to make time, possibly by scaling back on activities that are less important. To build a portfolio of unique work or to establish a presence on Instagram, you will need to invest several hours per week solely on surface pattern design. Identify the things you do on a daily basis that are not contributing to your long-term success and replace them with professional development. If doing so feels lonely, connect with local artists and organize a community art night!

10. Enrich your experience. There are so many ways that patterns infiltrate our everyday world. Picking up a new hobby that complements pattern design such as drawing, sewing, woodworking, ceramics or screen printing will broaden your understanding of the medium and inspire new work. After I began selling my designs on Spoonflower, I decided to learn how to sew in order to understand what my customersâ&#x20AC;&#x2122; needs are. Within a year, I had taken three sewing classes and bought a machine for my home studio. Now sewing is an integral part of my life as a visual artist, and it continues to inspire new project ideas. danlehman.com @qrs_creative

Jess Phoenix

Jimena Garcia

Jess Phoenix is a designer and illustrator in Seattle who specializes in making vibrant artwork and patterns. She uses floral imagery as a vehicle to explore colour, often making up the flowers and leaves as she goes along. Sheâ&#x20AC;&#x2122;s done work for Tattly, DMC Embroidery, Birchbox, Urban Outfitters and Papyrus, and sells art prints through her online shop.

Once a microbiologist, Jimena Garcia is now a pattern designer and illustrator based in Sydney, Australia, working with both physical and digital media. Her work grows from her fascination with and delight in nature, from the microscopic to the largest organisms we share our world with. She hopes that her art inspires in others a similar sense of joy and wonder in Mother Earth.

jessphoenix.com @jessraephoenix

jimecreates.com @jimecreates

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Joleen Goff

Julie Hawkins Art

Joleen Goff is an artist and teacher from the Midwest, USA. As a visual artist, she is influenced by patterns in her environment, created both by nature and humans. Her surface designs are developed through a combination of hand-printed processes, resulting in a serendipitous layering of colour, shape, texture and line. This play of elements continues to inspire Joleen to explore pattern and surface design.

Julie Hawkins is an artist and designer, creating vibrant abstract works. She sells original artworks as well as licensing her work for clothing, stationery and home goods. Julie debuted her surface pattern designs at Surtex in 2017.

joleengoff.com

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juliehawkins.ca @juliehawkins_art

Julz Nally Art and Illustration Julz Nally is an artist and illustrator living out her dreams in Portland, Oregon. Her colourful, quirky paintings, illustrations and patterns are full of whimsical characters and sincere messages to inspire peace, creativity and teaching moments. As an artist, Julzâ&#x20AC;&#x2122;s hope is that her art inspires the viewer and helps others to find a little peace in their daily life. julznally.com @julznally

Karyne Leduc Illustration

Kathryn V. White

Kelli May-Krenz

Karyne Leduc is an illustrator living near Montreal. She works in a daycare centre with four-year-old kids who are a real inspiration to create art. When she grows up, she would love to be a children’s book illustrator. Her work features many animals, characters and elements from nature. She’s a mother of two creative girls and a clumsy big dog. She is really passionate about kids’ literature.

Kathryn V. White is an artist and author. Her creativity takes form as collage, mixed-media, paintings, poetry and stories. People frequently say her art makes them feel happy. She has a particular fondness for autumn leaves, Gerbera daisies, platypuses and cupcakes with oodles of buttercream frosting. Her dream is that her creations help transform our world to be a healthier, wiser and more joyful place.

Kelli May-Krenz is a designer, illustrator and fine artist living in a church built in 1838 in the small art-filled river town of Galena, Illinois, with her hubby and Jack Russell Terrier Pearl Button. She has created for Fortune 500 companies around the country. Kelli creates from a very authentic place by staying true to her imagination. Creativity is endless for her; like breathing she simply must do it.

facebook.com/karyneleducillustrations @les_moris

kathrynVwhite.com

kellimaykrenz.com @kellimaykrenz

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believe each of us has a unique artistic style and voice, and it is our great joy and responsibility to figure it out and express ourselves through it. Here are 10 tips on how to get clear and develop your own artistic style. As you work through this process, I recommend writing out your findings in a notebook so you can see patterns and reflect.

1. Research.

Josephine Kimberling Developing Your Own Artistic Style Josephine Kimberling’s artwork can be found in boutique and specialty stores, online and in select mass retailers across the world. Her work has appeared on fabrics, stationery, home décor, wall art, fashion accessories, tabletop, gift products—and even cake!

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Let’s face it. You’re doing it already anyway. Get it out of your system. Create a Pinterest board of art you admire or choose three artists you admire. And when you find yourself inspired by another artist’s style, ask yourself, “What am I drawn to about this piece of art or artist, and why?” Maybe it’s their use of colour, how it makes you feel or the level of detail in their designs. These high-level details can help you define your own style without copying someone else.

2. Experiment. Give yourself the breathing room to play and experiment with different mediums and bring your sketches to life in a variety of ways. Even push yourself to try things you don’t want to try. Ask yourself, “What did I find most natural? Where did I get lost in the flow? Where did I feel most curious?”

3. Focus. When you look at the artists who have a strong style, they all are laser-focused on the subject matter that they create. From florals and nature, to lettering and sayings, to women’s power or abstract cut paper, there are so many avenues that each person is drawn to for different reasons. Take some time to ask yourself questions like, “What type of art and subject matter am I drawn to and why?”

4. Stand back and take an objective look (observe).

After you’ve spent some time experimenting and have created at least 10 pieces of artwork, hang them all up next to each other. Sit back with a pen and paper and take notes of what you see. What threads of consistency do you see throughout your pieces? What do you like about your work? What don’t you really like? What colours are working for you, which aren’t and why? Always ask yourself why. This type of evaluating will help you course correct, learn and grow more quickly and intentionally in a certain direction.

5. Learn. What do you need to learn in order to get from where you are to where you want to be? Many times our lack of proficiency can keep us stuck and unable to discover and express our style fully. Take the time to invest in yourself and your art. Just be sure not to stay in learning mode because it feels safer than creating and putting your work out there.

6. Define your North Star. Do you find your style is all over the place? Or maybe it’s not up to par with your level of taste? Try this: now that you’ve had a chance to research, experiment and be introspective, choose three to five words that you want your artwork to reflect. For example, I might say: optimistic, feminine and detailed. You can ask yourself questions like, “How do I want people to feel when they look at my art?” and “What am I already doing naturally?” Allow these words to be your North Star—the lens through which you create and evaluate your work.

8. Pick your artistic medium(s). After you’ve spent some time experimenting, you will naturally gravitate towards certain mediums and tools. When you narrow your mediums it will allow you to get more proficient and strengthen your look.

9. Stay true to you. You’ve shown up and done the work. You’ve experimented, defined your mission statement and have a clear vision as to what your artistic style is. Now that you have, stay true to it. Don’t let social media, comparison or jealousy derail you from who you are. Stand strong and stay true to you.

10. Create, create, create! It can take a while to develop your style— even years! Don’t get discouraged. And be sure not to compare where you are to where someone else is. Just keep showing up and creating consistently, and you will discover it. Over time it will get stronger and stronger. Once you’ve defined your artistic style, be aware that throughout your artistic career, your style will evolve. Subject matters, mediums and colours that once used to interest you may no longer. Allow yourself to loosen up and follow your curiosity and what you are passionate about in your creative journey. It will keep your work and your relationship with it fresh and interesting. josephinekimberling.com

7. Choose your colour zone. Do you like primary colours? Tertiary? Clear pastels with black? Rich jewel tones? Colours with a more earthy feel? We tend to be naturally drawn to a colour zone. Once you realize this and intentionally create within your colour zone, the more defined your look will be.

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Kevin Brackley

Kim Eichler-Messmer

Kirsten Katz

Kevin Brackley is a visual artist from Sydney, Australia. His bold, exuberant style features gestural florals, painterly strokes and expressive hand-drawn shapes. Kevin is inspired by nature and the urban surroundings of his beautiful harbourside city, and likes to experiment in both analogue and digital mediums. He refines and assembles his artwork digitally.

Kim Eichler-Messmer is in love with colour and fabric. She has been sewing since she was 10 and learned how to dye fabric in college while pursuing a BFA in printmaking. Now she handdyes all of her own fabric using natural dyes and a variety of immersion, shibori and printing techniques. She teaches surface design and quilting at the Kansas City Art Institute.

kevinbrackley.com @kevbrackley

kimemquilts.com @kimemquilts

Kirsten Katz is an illustrator and surface pattern designer living in Sydney, Australia. She designs for numerous markets, including textiles, paper products, home dĂŠcor, gifts and apparel. Kirstenâ&#x20AC;&#x2122;s artwork is a combination of hand-drawn illustration, traditional painting, mixed-media and digital graphic design that is inspired by flowers, colour and her love of nature. Kirsten specializes in floral illustration and modern botanical print designs. kirstenkatz.com.au @kirstenkatzart

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klt:works

Krishna Kala

Laila Rezai

KRISTIN LOFFER THEISS

KRISHNA JOSHI

Kristin Loffer Theiss is an artist living and creating in the Pacific Northwest with her husband and son. She received her MFA from the School of Visual Arts in NYC. Kristin designs and makes for her small brand, klt:works, using thread, cut paper and continuous line drawingsâ&#x20AC;&#x201D;always immersing herself in the process. She loves textiles and screen printing, and combines the two by hand-printing her own fabric.

Krishna Joshi loves the synergy between fine art and graphic design that surface patterns offer. She is a graphic designer and former college professor who recently began painting intuitively. She uses elements from her paintings to create unique surface pattern designs. Her patterns are also inspired by an extensive collection of decorative paper and textiles, gathered from her travels around the world.

Laila Rezai is an Iranian-American artist based in California, working primarily in the mediums of collage and acrylic. Her art incorporates fragmented language and imagery, communicating deconstructed storiesâ&#x20AC;&#x201D;narratives that convey personal thoughts, experiences and aspirations.

kltworks.com @kltworks

krishnakala.com @krishnakala

lailarezaiart.com @thelailarezai

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Jeanetta Gonzales Tips for Artists

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Los Angeles-based artist and designer Jeanetta Gonzales creates expressive and vibrant art inspired by her love of plants, flowers, colour and texture. Trained in fine art and graphic design, she creates work that is a unique combination of both traditional and digital media. Jeanetta finds joy in creating art for her own products and contributing her art through licensing it on apparel, greeting cards and home décor. Jeanetta also coaches artists, facilitating their artistic growth and confidence.

1. Get out of your head when creating. Art is about feeling and emotions. When you are controlling the art you don’t leave room for it to flow and emerge naturally. Fixated energy will hinder the process and leave you frustrated. Work from a place of joy and exploration. When you feel passionate and excited about your work it will show through and resonate with others. They will find joy in your work and feel what you feel.

2. Identify your negative talk. Track

it and create new realities. Try to catch yourself when you doubt yourself, say something that isn’t true, or say something negative about yourself or your work. Make a habit of catching how much you do this and reframe it with a positive statement. For example, if you catch yourself saying you can’t make a living as an artist, ask yourself if it is really true (it isn’t) and say something like, “I am willing to believe I can make an amazing living as an artist!” or “I can create a creative career that I love and that supports me.” Write down the negative statements in your journal to track the common untruths you tell yourself. You will see how much you repeat these statements and how you have created this negative mindset. It is empowering and you can shift your thinking once you start to see the patterns.

3. Surround yourself with a creative

community. It is important that artists have a support system for their art process, goals and business. Boredom, disinterest and isolation can occur when working alone. Business besties or like-minded friends, a small mastermind and/or an online or local community give artists the boost they need to stay motivated, be in the know, get feedback and assistance, and keep them accountable. Think of who you can reach out to to build contacts, community and friendships.

4. Don’t be afraid to put yourself out

there. No one will know what you have to offer the world if you don’t tell them. Find creative ways to get the word out. Take bold and courageous action through creating thoughtful, shareable social media posts, reach out to companies and people you’d like to collaborate with, get yourself some press in magazines and blogs, send snail mail out, make fun videos and don’t be afraid to brag a bit. You and your work are amazing and need to be seen!

5. Don’t let it stop you that you don’t have a large portfolio. You can create a few, strong pieces or smaller, tighter collections that give people a sampler of what you do. Also, make stunning, styled Instagram images and create videos that show your process to add more dimension to your brand. All you need to start are a few key pieces that best represent you and your work and then build off that.

life you desire! Turn these images into a vision board of what you want to achieve. Have it motivate you instead, and curate a feed of images and accounts (and saved images in collections) that excite you, push you and allow you to dream big.

8. Feeling stuck creatively? Then do something fun! Stop what you are doing and do the opposite. Don’t be frustrated— have fun instead. Put on some music and dance, go for a walk, go grab a cup of coffee, doodle, play with your animals, kids or a game—whatever it is you find enjoyable. You won’t focus on the problem anymore and now ideas can flow to you. You can then approach your work with a clear mind.

10. Talk to a creative advisor or coach for feedback and advice. Sometimes we are too close to our work and can’t see what we need to improve on to evolve or grow. A coach or advisor can give you honest feedback, point out your strengths and help guide you toward greatness. Having an unbiased opinion from an expert can provide much-needed clarity and next steps. jeanettagonzales.com

9. Have too many ideas and not sure

what direction to take? Start with the thing that most excites you. If you are multi-passionate it can be hard to pick a lane that you want to pursue. What lights you up? Start with the thing that you get most excited about. Make a decision to pursue that first and see it through. If you realize that it wasn’t what you thought it would be then you can switch, but first make sure that you have explored it fully.

6. Work from the heart and don’t copy

what you see. When starting out it is easy to get seduced by trends or what other artists you admire are doing. Art is personal and others want to see what your unique take is—not another copycat or a literal representation of a common theme. Consider how you can put your creative spin on your work and how your art style or point of view can be explored throughout it. What will people know you for?

7. Use social media to drive you, not

discourage you. Social media can be like a drug, it is addictive, makes you feel good but can also make you feel awful if you get the wrong “dose” or get too much of it. If you find that social media is making you feel bad about yourself, stop and ask “why” before you delete your account. It is triggering something that you need to address. Maybe you feel that someone you follow has the clients you so badly want to work with or the lifestyle you crave—use that as fuel to create the

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Laura C. Moyer

Leila Simon Hayes

Lesley Riley

Laura C. Moyer is a motivated and passionate illustrator. Educated as a graphic designer, she starts her patterns with a set colour palette and is very systematic in laying out a piece. But the artist side of her takes over when it comes to texture, making her work vibrantly dimensional. She loves bold colours and is drawn to mid-century styles, and hopes to leave a positive and colourful mark on the world.

Leila Simon Hayes is an artist, designer, musician and mother from Boston, Massachusetts. She loves to marry her analogue painted shapes with digital tools to create quirky, bright, lively patterns. She has a daily practice of remixing a set of 10 shapes for 100 days, squeezing out different possibilities even when she feels she has run out.

Lesley Rileyâ&#x20AC;&#x2122;s work with leaves began three years ago when she moved from the city to a mountain forest. Her eyes and heart were opened to a new, deeper and more meaningful form of creative expression. Inspiration literally falls at her feet. She combines the 150-year-old cyanotype process with a little water (wet cyanotype) and modern digital technology to enhance and be witness to the inherent beauty of leaves.

lauracmoyer.com @lauracmoyer

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leilasimonhayes.com @leilasimondesign

lesleyriley.com @lrileyart

Leticia Plate

Louisa Boyles

Luisa Franco

Leticia Plate is an editorial illustrator and surface designer based in Portland, Maine. Her work is line-based, brightened by colour and generally cheerful. She was born in Buenos Aires and raised in Rome, and moved to New York City to study illustration at the School of Visual Arts. She brings influences from multiple languages and cultures to create a unique visual language all her own.

Louisa Boyles is a self-taught illustrator who was inspired as a child by her grandparents, whose home was filled with bohemian treasures. Her style is naive and fun, and she enjoys incorporating a sense of texture into her work by using ink, pencil and pen, then bringing her illustrations to life in Photoshop or Illustrator. Louisa lives in a sleepy village in England, with her husband and two beautiful children.

Luisa Franco is pursuing a full-time creative career as a textile designer. Following university, majoring in painting and minoring in printmaking, she focused on working as a graphic designer. After several years and many long hours, and three children later, she faced a lifechanging health issue. She decided life was way too short not to chase her dreams and headed back to study textile design.

leticiaplate.com @leticiaplate

louisaboyles.com @louisaboyles

luisafranco.com @luisafrancoprints

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2. Inspiration

Bonnie Christine Creating a Cohesive Pattern Collection

Gathering inspiration for a pattern collection is the most important part of the designing process. It is also incredibly fulfilling! It’s usually what gets us out from behind the computer and into the world to chase after the things that inspire us most. It’s exploring and studying our subjects in real life that will inspire us most, and the adventure of it all is what creates a compelling story for your collection. Spending ample amounts of time on the inspiration phase will help the creation process run smoothly, give you plenty to reference during the process and act as a guide— keeping you on track the entire way.

3. Your Signature Style A signature style is that thing that makes an artist recognizable even when their name isn’t on the work, and having one is the number one thing that will help you stand out from the crowd. Everyone’s style is a combination of their hand, their message and the approach and techniques they use in designing. Finding this voice, and honing in on it, will be a lifelong journey that evolves over time and will require you to look deep within yourself.

4. Eight to Twelve Prints Bonnie Christine is an internationally renowned surface pattern designer, entrepreneur and award-winning online educator. Bonnie’s passion for creating artwork for brands and products around the world has led to teaching thousands of others how to do the same. Her journey of being a completely self-taught designer is exactly what drives her passion for teaching. Over the past seven years, she has taught over 50,000 students the art of surface pattern design and the business side of being a successful creative entrepreneur. Learn from Bonnie in her signature course called Surface Design Immersion, her membership for designers called Flourish, and in several classes she offers on Skillshare.

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hroughout my career, I have found that working in collections and completing one body of work at a time has been one of the most rewarding ways to design. Offering your work in sets of complete collections also gives the end user a well-rounded view of yourself as an artist and an immense amount of opportunities to put your work to use. Finalizing a body of work and having an array of finished pattern collections that you are really proud of will also help to show the breadth of your work as a designer.

1. A Story One way to make your collection come to life is by crafting it to tell a story. Tying your collection to greater meaning will make the designs personal and meaningful. Putting words to why you are designing a collection will give you something to reference through the process and become the driving force behind your work.

Most well-rounded pattern collections will include a total of eight to twelve prints. Anything smaller than eight prints would be considered a “mini” collection.

5. Varying Prints A well-rounded collection will consist of hero, coordinate and blender prints. Coordinate and blender prints should support the hero prints, bring balance to the collection and help reference the overall theme.

6. Scale A balanced collection will have small-scale, medium-scale and large-scale patterns. Though scale is often the last thing that gets finalized, it is important to have an idea of what you are envisioning for the scale early on. Oftentimes hero prints will be larger in scale and blenders will be smaller, but there are no hard rules.

7. Complexity The prints should also vary in complexity. Having too many complex designs will make the entire collection feel hectic and busy. Including a few simpler coordinates will give the

eye a place to rest and the end user more options for using the collection as a whole.

8. Contrast Prints should also present various contrast values. As a collection comes together, it’s a great idea to include an equal amount of dark, medium and light patterns in hue. Using colour to add contrast to a collection will help the final designs feel balanced and detailed.

9. A Beautiful Colour Palette When it comes to a design, colour is everything. It can make or break a pattern and give new life to old work, and is usually what hooks the viewer right away. Every great colour palette has four things in common: The right number of colours, usually 10 to 15 for an entire collection. Choosing the right number of colours will make your work easy and your collection sing! Enough contrast. It is easy to pick a beautiful colour palette that looks great, but once applied to a pattern just doesn’t jive. That’s usually because there is not enough contrast. You will have to choose some lights, a few darks and several inbetweens to make it all come together. Some neutrals. At first it may not feel intuitive to choose neutrals (think greys, off-whites, browns and blacks), but they are nearly always vital to a good looking collection. Save room for at least two to four neutrals in every palette. A little background colour. Adding just a touch of colour (even if it is a barely offwhite) will bring a warmth and richness to your pattern.

10. Motif Theme All of the prints should support your overall theme and story, but should not be repetitive. For example, if you have several floral patterns, adding a few geometric or abstract prints will break them up and add value to the collection as a whole. There is truly nothing like designing entire collections to round out your pattern skills and bring cohesion to your work. It is also a really fun way to bring your ideas to life and see them come together in a full expression of prints. Download Bonnie’s Guide to Collection Creation at bonniechristine.com/collections. @bonniechristine

Mary Tanana

Melissa Hyatt

Mary Tanana is inspired by nature, gardening and architecture, and also by her Polish and Russian heritage. She does a lot of research into Eastern European art, crafts and embroidery, and uses these as inspiration to create boho designs with a modern flair. Mary has had a lifelong love affair with anything patterned, especially really intricate and labour-intensive design. She is also fascinated with henna designs from India and Scandinavian folk art.

Melissa Hyatt is a watercolour artist, surface pattern designer and illustrator. She loves to create and paint in her sunlit North Fork, New York, studio with her golden retriever April snoozing by her side. Melissa’s talent came in part from her two grandmothers, both artists who taught her to value the importance of creativity. Melissa graduated from Syracuse University with a degree in surface pattern design.

marytanana.com @groovity

melissahyatt.com @melissajanehyatt

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Michael Zindell Designs

Mikhail Puzakov

Michael Zindell is a designer and illustrator from Salem, Massachusetts. His background is in designing home dĂŠcor and housewares products for mass market retailers. He recently started his own portfolio of surface patterns and decorative illustrations. He loves to illustrate luxurious, maximalist themes with a unique perspective of what inspires and delights him (most of which includes animals).

Mikhail Puzakov is a Russian graphic designer and art director working with 12 Points design consultancy, specializing in branding and visual identity. He is also very fond of surface pattern design, as he often creates illustrations and patterns for branding projects. Mikhail finds his inspiration in the beauty of nature and diversity of living creatures, as well as in a variety of artistic styles, and past and present works of art and design.

michaelzindell.myportfolio.com @mz_design_studio

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puzakovm.ru @mikhail.puzakov

Miss Helleboreâ&#x20AC;&#x2122;s Paper Emporium JANE DOHERTY

Jane has been involved in different arts throughout her life. Eight years ago she began marbling by teaching herself and working with others to hone her skills. Exploring the different patterns and colour possibilities, traditional and new, makes marbling an endless joy. Jane works mainly with cardstock-weight paper and acrylic paints. misshellebore.etsy.com @janemdoherty

Miss Moresby

Nadia Hassan

Northern Lights Creative

SARAH ROWE

C ATHERINE WORSLEY

Having worked as a textile designer for Australian homewares brands, Sarah Rowe recently returned to painting full-time at her Melbourne studio. She dreams up abstract and figurative compositions that are studies in colour, pattern and form. Textiles remain important to her as a source of inspiration, and lately she has been playing with turning her paintings into textile designs.

Nadia Hassan is a surface pattern designer from North Carolina, and her work is a joyful exploration of colour and shape across an eclectic range of styles and subject matter. She is inspired by everything all the time, especially the serendipitous moments when the ordinary and the unexpected collide. Her playful, investigative spirit guides her process, and each day she looks forward to discovering where the limitless possibilities will lead.

@missmoresby

nadiahassan.com @modmagpie

Based in Yorkshire in the UK, Catherine Worsley loves playing around with lots of different mediums and colours to create vibrant and multilayered designs. Her designs have appeared on homewares and fashion accessories. Everything starts out on paper to give the designs an energetic and distinctive look, and she never leaves home without her crayons! northernlightscreative.co.uk @catherine.worsley uppercasemagazine.com

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Paper Raven Co.

Pattern Play Studio

Pattern State

ERIN MCMANNESS

JULIE HARRISON

SARAH ENGLISH

Erin McManness, the soul behind Paper Raven Co., is a full-time illustrator living and working in Atlanta. Paper Raven Co. was founded in 2015 as a small greeting card line, but has grown to include a large assortment of licensed works, paper goods and home décor. Erin’s love for pattern and floral aesthetic are hallmarks of the brand, with light moments of humour and animal friends scattered throughout her work.

Pattern Play Studio is the creative brand of graphic designer Julie Harrison, who is based in Brisbane, Australia. Julie has a passion for pattern and bold prints, influenced by a happy childhood in the 1970s and the graphic prints of that era. Julie’s designs are often described as vibrant, bold and playful, with a love of florals featuring prominently.

Pattern State is designed by Sarah English. Her distinct pattern style draws on hand illustration and expressive use of colour. You will find Sarah working from her studio in Dallas, where she finds inspiration in her Texas roots and love of travel. She believes that patterns act as connectors. Paint smells like home. Colour is everything. More is more. And repeating patterns are magic.

shoppaperravenco.com @paperraven.co 96

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patternplaystudio.com @patternplaystudio

patternstate.com @patternstate

Paula Boyd Farrington

Piddix Archives

Pip&Lo

Inspired by the bold colours of her adopted homeland in the Bahamas, Paula Boyd Farrington mixes media into art that celebrates an infinite world of unapologetic, teeming life, secret depths and curious whimsy. An advocate for the power of creative expression, her collages and paintings are layered gardens of texture, vibrant hues and patterns that contemplate the wonder, mysteries and heartsong of the earth and sky and oceans.

CORINNA BUCHHOLZ

MASHA VOLNOVA

Corinna Buchholz is the artist behind Piddix Archives, a collection of nearly 100,000 vintage and historically inspired designs. With a master’s degree in history and archival studies, Corinna travels the world with her family, a scanner and a camera, returning home with suitcases and hard drives filled with rare, exquisite ephemera that she incorporates into her artwork in her Portland, Oregon, studio.

Pip&Lo is the studio name of the graphic designer–turned–surface pattern enthusiast Masha Volnova. Originally from Moscow, she now lives and works in Boston. Her work is inspired by nature and the observation of form and shape. She is new to surface patterns and would love to see her work in homeware, interiors and fashion textiles.

theartistpaula.com @paulasparadise

piddix.com @piddix

@pipandlo

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Prints and Press

Rebecca Darlington

Red Raspberry Design

ALISON GREYER

Rebecca Darlington is a painter and designer living in New York City. Her narrative is to create beauty. As the social fabric of our culture unravels, she seeks to make a perfect environment exploring ideas about plant and human connections. When creating, Rebecca likes to imagine herself in a fertile, tropical forest. Itâ&#x20AC;&#x2122;s a place where anything can flourish.

GILLIAN GRIMMETT

Prints and Press is owned and run by Alison Greyer, who is based in Manchester, UK. With a love of strong, bold colours and clean graphic shapes, Alison loves printmaking, creating collages and doodling with Posca pens. The things she creates often get chopped up to become something new. She adores the mid-century modern era and feels that her work often has a nod in that direction. printsandpress.co.uk @printsandpress 98

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rebeccadarlington.com @darlingtonart

Gillian Grimmett is a designer living in sunny Australia with her husband, two kids, sausage dog and cat. She loves to design pretty textural florals but also has a passion for cute and quirky patterns for children. Colour and texture are her main focus when designing patterns, whether it be with traditional media or working digitally. She can often be found curled up on the couch, drawing on her iPad. redraspberrydesign.com @redraspberrydesign

Rima Tessman

Rosimorosi

Shannon McNab

Rima Tessman is a designer and illustrator from Northeast Ohio. Her work is characterized by bold, vibrant colours and peppered with charming characters. Nature, quotidienne delights and the folk motifs of her family’s native Lithuania also inform her designs. She sells her prints, greeting cards and notebooks on Etsy. In the future, she would love to license her designs for fabric, fashion, gift products and home décor.

CLAIRE MOROSI

Based in Hampshire, England, Claire Morosi infuses her work with colour and texture and takes inspiration from nature. Her work is many-layered and can be complex with subtle colour shifts and repeated motifs. Favourite subjects include the countryside—trees, flowers and hills. More recently she has concentrated on exploring abstraction and colour play.

Shannon McNab is a surface designer from the San Francisco Bay Area. Since beginning her career in 2016, dozens of her sweet yet sophisticated designs have been licensed to the greetings, crafting, gift, home décor and stationery markets. In addition to her licensing pursuits, Shannon is also proud to be a Skillshare Top Teacher, sharing her passion for surface design in every class she teaches.

morosidesign.com @clairemorosi

shannonmcnab.com @smcnabstudio

rimatessman.com @rima.tessman

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Cotton & Flax Retailing Pattern Erin Dollar is a surface pattern designer who specializes in handcrafted modern patterns. “I’m known for my on-trend minimalist geometric prints, which I create for my home decor company, Cotton & Flax, as well as for other brands like Scout Books, CB2, Deseda and Robert Kaufman Fabrics.” In 2018, Erin opened her first retail shop, which features her full textile range, plus tons of patterned home décor—everything from ceramics to handwoven baskets. “The textiles are all hand printed here in San Diego, a total labour of love.” The patterns featured on each Cotton & Flax piece begin as ink drawings made with brush and sumi ink. Patterns are transferred to a silkscreen to print multiples on fabric. Cotton & Flax textiles are made using natural materials, including linen fabrics and eco-friendly water-based inks. Production is done in small batches. “My tiny, 72-squarefoot studio keeps my attention focused on creating highquality products for you to enjoy at home,” says Erin. cottonandflax.com 100

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Starshaped Press

Sue Gibbins

Susan Mathews

JENNIFER FARRELL

A letterpress printer for 20-plus years, Jennifer Farrell recently designed ornaments. Breaking away from the physicality of metal and wood type, Jennifer altered the ornaments to create larger repeat patterns for materials in her 1920s Chicago-style bungalow. Her work is rooted in the cityâ&#x20AC;&#x2122;s architectural legacy and inspired by the lines and colours of the prairie approach to design.

Sue Gibbins is a British surface pattern designer also known under her studio name Rocket and Indigo. She mixes graphic shape with handdrawn line and inky detail, often in flowing layouts featuring plants and animals. Before setting up her UK studio, Sue lived in tropical climes teaching scuba diving, freelancing on graphic design projects and finding inspiration from travel and nature. She especially enjoys telling a little story through pattern.

Susan Mathews, from Ocean Grove, Australia, has been exploring surface design through fabric painting, dyeing and various printing techniques for decades now. Lino printing, collagraph, monoprinting and silkscreen printing are favourites, using them to create art quilts, enhancing her compositions with free motion quilting. Inspiration mostly comes from Australian native plantsâ&#x20AC;&#x201D;gum leaves, kangaroo paws and banksias being among her favourites.

starshaped.com @starshapedpress

rocketandindigo.com @rocketandindigo

Susanmathews.info @susan_mathews_artist

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Tara Axford

Tara K. Wells

Tonia Dee

Tara Axford is an Australian artist who explores a sense of place. Through photography, printmaking and painting she works with nature and found pieces to rearrange the familiar into something new so that something previously overlooked can be seen with fresh eyes. She seeks to explore our experience of nature and our representation of it, distilling the vast land into an essence, so that others can “see” it too.

Tara Wells is an artist based out of Sackville, New Brunswick. A maker of many things, Tara enjoys a multidisciplinary practice that is rooted in a strong sense of play and includes design, animation, sculpture, printing and quilting. She began her artistic career with an interest in surface design and has recently rediscovered her love of creating repeat patterns.

Tonia Dee is a surface designer and illustrator with a predisposition for bold, high-contrast and handmade aesthetics. Her recent pattern work is inspired by traditional textile techniques, including weaving and embroidery, and she enjoys creating most of her patterns by hand—with a diverse range of media—before finalizing digitally. Tonia has an exceptional knack for revelling in small pleasures and exploring the charming details of everyday life.

taraaxford.com @tara.axford

verysillymonkey.com @verysillymonkey

toniadee.com @toniadee_designs

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Tristan & Zoé

Tré Lilli Textiles

UnBlink Studio

ALEXANDRA MICHIARDI

LILLIS TAYLOR

JACKIE TAHAR A

Alexandra Michiardi makes playful and bold patterns and enjoys experimenting with new techniques. Her world is full of bright colours, textures and wonky shapes with unique designs made to uplift spirits. Alexandra was one of the winners of the 2018 Make It in Design scholarship, and she is ready to start selling her work. She would love to collaborate with ethical and eco-conscious companies.

Lillis Taylor started designing textiles during a particularly magical summer spent in the high hills of Northern Alabama. When asked by her father what she most wanted to do, Lillis (despite having degrees in industrial design and China studies) said, “I’d put your imagery on textiles!” In this father-daughter collaboration, Lillis adds intricate watercolour designs, balancing the magical realism of her father’s work.

Jackie Tahara founded UnBlink Studio in Victoria, BC, Canada, where she happily fits together her organic and coloured motifs like puzzle pieces to create surface pattern designs, often influenced by the landscapes, textiles and craft traditions she has seen throughout her extensive international travels. She exhibited for the first time at Blueprint and Surtex in 2018 and licenses her work to a growing list of clients.

tristanetzoe.com @tristanetzoe

lillistaylor.com/treacute-lilli.html @lillisew

unblinkstudio.com @unblinkstudio

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Urban Rabbit

Veronica Galbraith

Ves Gabrovski

CHRISTINA ROOS

Veronica Galbraith is a graphic designerâ&#x20AC;&#x201C; turnedâ&#x20AC;&#x201C;surface pattern designer, originally from tropical Colombia. She loves designing prints with bold graphic elements, striking colour combinations and a playful attitude. Florals and geometrics are her cup of tea. Her graphic design background strongly influences everything she creates. Bright colours are essential for her survival. She loves dancing when nobody is looking (and when everybody is looking).

Ves Gabrovski is a freelance surface pattern designer living in Melbourne, Australia. Ves takes inspiration from nature and animals to create surface patterns for children featuring cute characters that are brought to life in a repeating design. Her style is playful and colourful, often combining hand-drawn illustrations with digital media. Ves also designs childrenâ&#x20AC;&#x2122;s party invites under her studio label Paper and Pickles. She welcomes licensing and collaboration opportunities.

verogalbraith.co.uk @verogalbraith

paperandpickles.com @paperandpickles

Christina Roos is a Swedish ceramic artist. She has her education in ceramic art from the Oslo National Academy of the Arts. She loves ceramic art and she works as a potter in her own studio. Painting, photography and illustration are passions that Christina has explored for some years now. She has taken classes online, including Make It in Design and Make Art that Sells. christinaroos.com @christinaroos

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Field Trip An Independent Alternative to Big Trade Shows

Field Trip is a pattern and illustration event in New York, conceived of by a small, diverse group of established artists. The goal of Field Trip is for clients and artists to get together, review new artwork for purchase or license, and discuss collaborations in a more intimate setting than larger trade shows provide. “We are happy to announce our fourth event will be held on Monday, May 20, in a beautiful space just a hop, skip and a jump from the Javits Center in New York City,” says Morgan Georgie of Ampersand Design Studio. “So much love, preparation and collaboration go into planning Field Trip, that we can hardly contain ourselves when the day finally arrives. It really feels more like a little party. We have wonderful cocktails and hors d'oeuvres and even a DJ providing a great vibe of background music.” This year’s presenting artists include Ampersand Design Studio, Bikini sous la Pluie, Carolyn Suzuki, Elizabeth Olwen, Kelly Ventura, Monika Forsberg, Nottene, Sara Boccaccini Meadows, Suzy Ultman and Lillian Farag, with more to be announced.

Vincent Desjardins

Yojak Studio

Vincent Desjardins is an illustrator and designer who loves drawing, painting and making things. Enamoured with surface patterns, he designs his own fabrics and uses his fabric designs in creating a wide range of products including fabric-covered switch plate covers, messenger bags, stuffed toys and tea towels. These are in addition to his regular line of prints, cards and bookmarks. Bookstores and art supply stores are his favourite haunts.

NILESH KAWALE

spoonflower.com/profiles/vinpauld @vinpauld

Nilesh Kawale is a designer based in the ever-awake city of Mumbai, India, who believes that the process of creating your own design is a true treasure of satisfaction. During his academics, he was fascinated with fashion because it is a pure presentation of oneself as an artwork. Nilesh looks forward to exploring all facets of design and fashion culture.

Invited guests and clients can expect to see beautiful prints, patterns and illustrations, in a variety of different styles—from clean and organic, to bold and graphic, to quirky and handpainted. Collaborations span a variety of categories in the textiles, home decor, stationery, bedding, tabletop, children, gift and fashion industries. fieldtripshow.com

behance.net/nkawale007 @nkawale007 uppercasemagazine.com

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