UNITED STATES AIR FORCE
COMMERCIAL SPONSORSHIP OPPORTUNITIES
2019
FLY. FIGHT. WIN.
AIR FORCE SERVICES CENTER 3515 S. GENERAL MCMULLEN DR SAN ANTONIO, TX 78226 F O R M O R E I N F O C O N TA C T: GARY LOTT 2 1 0 - 3 9 5 - 7 5 1 1 | G A R Y. L O T T @ U S . A F. M I L
AIR FORCE SPONSORSHIP AND ADVERTISING PROGRAM Behind the gates of Air Force bases across the world is an audience 2.5 MILLION strong, with $17 billion in buying power. The Air Force Commercial Sponsorship Program grants you access and reach to this very unique market. The Air Force Services Center (AFSVC) delivers services and programs for members of the armed forces retirees, disabled veterans, and their families. These services increase morale, resiliency and provide resources to the war fighting community at free or discounted cost. However, these programs require support from civilian organizations in the form of sponsorship to ensure their existence.
BENEFITS
OPPORTUNITIES FOR SPONSORSHIP
• Metrics driven promotions with clearly identified target audiences
• Entertainment/Concerts
• Sports & Fitness
• Options for custom long-term programs to achieve your goals
• Golf
• Global impressions / active duty military, reserve, retirees, and family members
• Bowling
• Child and Youth Programs
• Outdoor Recreation & Camping
• Travel • Lodging
• Auto Enthusiast
• Food & Beverage
• Event Marketing
• Air Shows
• Clubs
• Aero Clubs
• Promote your brand across multiple channels: Print / Electronic / Signage / Sampling / Displays / Coupons / Social Media / Websites / Product Placement / Advertising / Point of Sale / Retail / Guerrilla / Event Executions • Title recognition and category exclusivity
AIR FORCE BASE LOCATIONS
AIR FORCE BY NUMBERS 40.3%
18.8%
RETIREES
ACTIVE DUTY
321,819 ACTIVE DUTY
1,706,249 TOTAL
19.4%
Married
46%
Female
6.3%
NATIONAL GUARD
Officers
22.2%
4%
RESERVE
< Age 28
20.3%
80.6% 54% 79.7%
39%
61%
Enlisted Single Male > Age 28
ACTIVE DUTY DEPENDENTS
8.3%
CIVILIAN EMPLOYEES
379,206 ACTIVE DUTY DEPENDENTS
687,877 RETIREES
141,880 Overseas
28.9%
71.1%
CIVILIAN EMPLOYEES
Stateside
Average Age: 65 Female
Surviving Spouses: 190K
28.9%
71.1%
Male
Average Age: 48
107,003 GUARD
68,464 RESERVE
Officers
14.37%
85.63%
Enlisted
Female
21.03%
78.97%
Male
Officers Female
19.84% 27.1%
80.16% 72.9%
Enlisted Male
AIR FORCE
ENTERTAINMENT Air Force Entertainment (AFE) provides free, high quality, live professional entertainment to the warfighter community.
POTENTIAL FOR ACTIVATION • On-site marketing and exhibit space • On-site product sampling/ demonstration • Digital screen advertising • Advertising on website, event signage and perimeter signage • Social media content • Name on stage truss/ performance venue
• Branding on event tickets/ programs • Event logo on shirts/hats/ souvenir items • Logo ID on all provided print material • Celebrity meet and greets • Enter to win promotions (sponsor provided)
60
LOCATIONS STATESIDE ENTERTAINING
101K
PEOPLE EACH YEAR
AIR FORCE
PUBLIC AIR SHOWS Public Air Shows open the gates of Air Force bases to the local community. Air Shows demonstrate the Air Force’s preparedness and modern weapons systems and aid in recruiting new Air Force trainees.
COMMERCIAL SPONSORSHIP OPPORTUNITIES • Civilian aerial acts and displays • Kids area • Special seating Bundling Public Air Show events = maximum value
POTENTIAL FOR ACTIVATION • • • • • • •
On-site marketing and exhibit space On-site product sampling/demonstration Advertising on website and event signage Social media content Logo ID on all provided print material Enter to win promotions (sponsor provided) PA announcements
ONE OF THE LARGEST OUTDOOR EVENTS IN NORTH AMERICA WITH
12MIL ATTENDEES AT
20 SHOWS ANNUALLY
AIR FORCE
CLUB PROGRAMS Air Force Clubs provide customer-driven food, beverage, and entertainment programs to meet the social recreation needs of Airmen and their families. Air Force Clubs embody the essence of military tradition and a proud warrior heritage.
POTENTIAL FOR ACTIVATION • On-site marketing and exhibit space • On-site product sampling/ demonstrations • Digital screen advertising • Advertising on website and event signage • Social media content • Branding on event tickets
• Event logo on shirts/hats/ souvenir items • Logo ID on all provided print material • Celebrity meet and greets • Enter to win promotions (sponsor provided) • PA announcements
EVENTS HELD AT AIR FORCE CLUBS INCLUDE:
WEDDINGS & REUNIONS
DINING
COMMANDER’S OFFICIAL EVENTS
HOLIDAY EVENTS
MUSIC & COMEDY SHOWS
SPORTS WATCH PARTIES
AIR FORCE
OUTDOOR RECREATION Excitement, challenge and education drive the Air Force Outdoor Recreation (ODR) program.
WHY ODR? • • • • • •
Experience your local natural wonders Stay active and fit Enjoy an alternative to your indoor workout Spend time, communicate, and bond with family members Access all the necessary equipment without the big expense Meet new people and make some friends
POTENTIAL FOR ACTIVATION • • • • • • • •
On-site marketing and exhibit space On-site product sampling/demo Advertising on website and ODR facilities Social media content Branding on programs Event logo on shirts/hats/souvenir items Logo ID on all provided print material Enter to win promotions (sponsor provided)
90
LOCATIONS WORLDWIDE
PROVIDING A VARIETY OF SERVICES AND RECREATION OPTIONS TO INCLUDE:
2.5K RV & TENT CAMP SITES (FAMCAMPS)
15K RV STORAGE SPACES
RENTAL CABINS
RIDING STABLES
MARINAS & 3K RENTAL BOATS
ROCK CLIMBING
HIKING
130 POOLS
SKYDIVING
SCUBA DIVING
EQUIPMENT RENTALS
PAINTBALL
KAYAKING
AIR FORCE
BOWLING Squadrons, Airmen, Retirees and their families seek Air Force Bowling Centers for competitive and recreational bowling. Bowling improves unit cohesion, readiness and improves your health by providing an alternate fitness activity that is fun for all.
POTENTIAL FOR ACTIVATION • • • • • • • • • •
On-site marketing and exhibit space On-site product sampling/demonstration Digital screen advertising Advertising on website and Bowling facilities Unique advertising opportunities Social media content Event logo on shirts/hats/souvenir items Logo ID on all provided print material Celebrity meet and greets Enter to win promotions (sponsor provided)
AF BOWLING CENTERS OFFER: PRO SHOPS LESSONS
LIVE MUSIC ARCADES
FY18 AVERAGE LINES BOWLED:
4.3MIL FY18 FOOD SALES:
$44.8MIL FY18 KIDS BOWL FREE PARTICIPANTS:
48K
FY18 FAMILY PASSES SOLD:
5K
AIR FORCE
GOLF Air Force Golf provides a recreational outlet to enhance the mental and physical well-being of Airmen and their families. The Air Force Golf Program provides quality programs and facilities in a warfighter environment.
AIR FORCE STATS • $4.1M spent on upgrades in pro shops and food operations in FY 17 • 550K range balls hit annually
POTENTIAL FOR ACTIVATION • • • • • • • • • •
On-site marketing and exhibit space On-site product sampling/demonstration Advertising on website and at Golf facilities Unique advertising options Social media content Event logo on shirts/hats/souvenir items Logo ID on all provided print material Celebrity meet and greets Enter to win promotions (sponsor provided) PA announcements
THE AIR FORCE OPERATES
60 GOLF COURSES AND IN FY 2018 OVER
1.2MIL
ROUNDS WERE PLAYED
AIR FORCE
FITNESS AND SPORTS Air Force Fitness Centers and programs keep warfighters fit and healthy. The Air Force Sports program provides opportunities for Airmen to compete in sporting events at Air Force, Armed Forces, national and international levels. The World Class Athlete Program trains elite athletes for international competition with the ultimate goal of selection to U.S. Olympic team.
OFFER • Programs - Sports days - Marathons - Fitness runs/walks - Triathlons - Glow runs/fun runs - Fitness Month promotions
• • • •
State-of-the-art equipment No cost gym membership Group exercise classes Parent/child areas
POTENTIAL FOR ACTIVATION • • • • • • • • • •
On-site marketing and exhibit space On-site product sampling/demonstration Advertising on website and at Fitness facilities Social media content Branding on programs Team apparel/equipment Logo ID on all provided print material Celebrity meet and greets Enter to win promotions (sponsor provided) PA announcements
THE AIR FORCE OPERATES
162
FITNESS CENTERS
AIR FORCE SPORTS PROGRAMS OFFERED
18 SPORTS IN FY 2018 RECEIVING
42K
APPLICANTS
AIR FORCE
CHILD AND YOUTH PROGRAMS Air Force Child and Youth Programs (CYP) challenge, educate, guide, entertain and enrich the lives of young dependents ages 6 weeks to 18 years old.
POTENTIAL FOR ACTIVATION • On-site marketing and exhibit space • On-site product sampling/ demonstration • Advertising on website and a CYP facilities • Social media content • Event logo on shirts/hats/ souvenir items
• Logo ID on all provided print material • Enter to win promotions (sponsor provided) • Opportunity to host clinics • Opportunity to host celebrity influencers
AIR FORCE CHILD AND YOUTH PROGRAMS SERVE
129.1K DAILY ATTENDEES AGES
6 WEEKS–18 YEARS
300 82 78 156
WITH
FAMILY CHILD CARE HOMES YOUTH CENTERS SCHOOL AGE PROGRAMS CHILD DEVELOPMENT CENTERS
AIR FORCE
AERO CLUBS Air Force Aero Club Programs are where non-career-pilot Airmen can learn to fly. Aero Clubs provide safe, low-cost instruction and aircraft operations to develop FAA-trained pilots.
POTENTIAL FOR ACTIVATION • • • • •
On-site product sampling/demonstration Advertising on website Enter to win promotions (sponsor provided) Branding on airplanes Branding on programs
THE AIR FORCE AERO CLUB FLEET CONSISTS OF
140 AIRPLANES 3.5K MEMBERS
AIR FORCE
ARTS AND CRAFTS CENTERS Air Force Arts & Crafts Program offers instruction geared towards recreational, vocational and educational needs and classes that provide Airmen and their families with knowledge to pursue constructive and creative hobbies that help unleash their creativity.
OFFER • • • •
“Do it yourself“ programming Wood Hobby Shops Safety Classes Classes Include - Framing - Ceramics - Stained Glass - Fine Arts - And more
POTENTIAL FOR ACTIVATION • • • • • • • •
On-site marketing and exhibit space On-site product sampling/demonstration Digital screen advertising Advertising on website and in Arts and Crafts facilities Social media content Branding on event programs Logo ID on all provided print material Enter to win promotions (sponsor provided)
60
ARTS & CRAFTS
CENTERS OPERATED AIR FORCE WIDE
1,300 PHOTO CONTEST ENTRIES AND
1,820 ART CONTEST ENTRIES IN FY18
AIR FORCE
AUTO HOBBY CENTERS The Air Force Auto Hobby Program provides expertly managed classes to help Airmen and their families learn auto repair skills.
POTENTIAL FOR ACTIVATION • • • • • • • • •
On-site marketing and exhibit space On-site product sampling/demonstration Digital screen advertising Advertising on website and in Auto Hobby Social media content Branding on event programs Logo ID on all provided print material Enter to win promotions (sponsor provided) Celebrity meet and greets
THE AIR FORCE OPERATES
61
AUTO HOBBY
SHOPS WORLDWIDE
AIR FORCE
ALPHA WARRIOR The Alpha Warrior Program provides training and obstacle fitness for our warfighter community. This program is a challenging training environment that will lead to improved fitness and quality of life for our Airmen and their families.
OFFER • Battle rig familiarization tours • Inter-Service competition (Air Force, Army, Navy and Marine Corp)
POTENTIAL FOR ACTIVATION • • • • • • • • • • •
On-site marketing and exhibit space On-site product sampling/demonstration Advertising on website, event signage and perimeter signage Social media content Name on stage truss/performance venue Branding on event programs Event logo on shirts/hats/souvenir items Logo ID on all provided print material Celebrity meet and greets Enter to win promotions (sponsor provided) PA announcements
DURING THE 2017-2018 ALPHA WARRIOR AIR FORCE TOUR
71 BATTLE RIGS WERE INSTALLED AT AIR FORCE INSTALLATIONS WORLDWIDE
33 BASES & 605 AIRMEN CERTIFIED TO TRAIN ON AW BATTLE RIGS AND STATIONS
AIR FORCE
LODGING Air Force Lodging provides comfortable and quality facilities at 89 Air Force installations for the warfighter community.
POTENTIAL FOR ACTIVATION • Advertising on key cards and sleeves • In-room signage • Lobby signage • Sampling opportunities
THE AIR FORCE OPERATES
30K
LODGING ROOMS
WORLDWIDE
5.8M BEDNIGHTS IN FY18
AIR FORCE
DINING FACILITIES The Food Service Program provides feeding operations to improve resiliency and readiness, optimize Airmen performance and ensure Airmen are fit to fight.
AIR FORCE DINING FACILITIES PROVIDE THE BEST WHEN IT COMES TO: • Meals to enlisted members residing in dormitories • A training environment for food service personnel to meet the war-fighting mission • Flight meal service in support of daily operations
POTENTIAL FOR ACTIVATION • Advertising in Dining Facilities
IN 2018
58MIL
MEALS WERE SERVED AT
100
AF DINING FACILITIES
114M IMPRESSIONS