AIR FORCE SERVICES ACTIVITY Commercial Sponsorship Program
T-Mobile Sponsorship Proposal
AIR FORCE SERVICES ACTIVITY
FLY. FIGHT. WIN.
AIR FORCE SPONSORSHIP AND ADVERTISING PROGRAM Behind the gates of Air Force bases across the world is an audience 2.5 MILLION strong, with $17 BILLION in buying power. The Air Force Commercial Sponsorship Program grants you access and reach to this very unique market.
2.5 Million
Air Force Population
=
$17 Billion Air Force Buying Power
BENEFITS OF SPONSORSHIP • Metrics driven promotions with clearly identified target audience • Options for custom long-term programs to achieve your goals • Global Impressions / active duty military, reserve retirees and family members • Promote your brand across multiple channels: Print / Electronic / Signage / Sampling / Displays / Coupons / Social Media / Websites / Product Placement / Advertising / Point of Sale / Retail / Guerrilla / Event executions • Title recognition and category exclusivity
OPPORTUNITIES FOR SPONSORSHIP • • • •
Entertainment/Concerts Golf Bowling Outdoor Recreation & Camping • Auto Enthusiast • Event Marketing • Clubs
• Sports & Fitness • Child & Youth Programs • Travel • Lodging • Food & Beverage • Air Shows • Aero Clubs
AIR SHOW OPEN HOUSE AIR SHOW
2019 CALENDAR
MARCH 23–24 APRIL 27–28 MAY 11–12 MAY 18 JULY 1–2
DAVIS MONTHAN, AZ SEYMOUR JOHNSON, NC ANDREWS, MD KIRTLAND, NM OFFUTT, NE
SEPTEMBER 7–8 SEPTEMBER 28–29 OCTOBER 26–27 NOVEMBER 2–3 NOVEMBER 9–10
GRISSOM, IN ROBINS, GA SHEPPARD, TX MOODY, GA NELLIS, NV
TECH SCHOOL DEMOGRAPHICS 6,934 2,053 4,647
11,863 1,799 7,513 49,288 21,165 74,725 6,705 1,197 4,544
ACTIVE DUTY RESERVE RETIREES
24,782 9,640 17,953
73,036 33,502 74,924
Vandenberg
Sheppard Goodfellow Lackland
Keesler Ft. Sam
FITNESS CENTERS ANNUAL
ANNUAL VISITORS
IMPRESSIONS
Lackland
167,400
418,500
Ft. Sam
98,700
246,750
Goodfellow
27,300
68,250
Sheppard
245,900
614,750
Keesler
64,500
161,250
Vandenberg FY18 Totals for: Lackland Ft. Sam Goodfellow Sheppard Keesler Vandenberg
5,400 Total Annual Visitors
609,000
13,500
What We Offer Air Force bases have a variety of state-of-the-art equipment available, which may include:
• Cardio Rooms • Selectorized weight equipment • A selection of free weights and benches • Gymnasiums • Group exercise rooms • Locker rooms • Racquetball courts • Saunas Many installations also have:
• Parent/child areas • Family Swimming • Classes
Total Impressions
1,523,000
• Karate • Intramural Leagues • 24-hour access
BOWLING CENTERS VISITORS
FY18
Lackland
193,423
Randolph Goodfellow
LANES SOLD
208,869
121,042
148,081
23,757
22,802
Sheppard
124,926
145,934
Keesler
105,007
99,260
67,351
66,940
Vandenberg
What We Offer Most of our centers have:
• 12, 24, or 36 lanes equipped with state-of the art scoring, pinsetters and technology packages.
• Onsite arcades or game rooms • Full-service restaurants or grills • Pro shops for equipment, service and instruction
Ongoing events include:
FY18 Totals for: Lackland Randolph Goodfellow Sheppard Keesler Vandenberg
Total Visitors
635,506
• Cosmic, glow-in-the dark or “laser” bowling • Discount days/packages • Frequent bowler programs • Birthday party packages
Total Lanes Sold
691,886
• Clubs or leagues for all skill levels • Kids Bowl Free Summer Event And more!
DINING FACILITY Monthly Impressions
Lackland
2 Facilities
Randolph
1 Facility
Goodfellow Sheppard Keesler
2 Facilities
3 Facilities
3 Facilities
Vandenberg
Monthly Totals for: Lackland Goodfellow Sheppard Keesler Vandenberg
2 Facilities
Total Monthly Visitors
MONTHLY VISITORS
MONTHLY IMPRESSIONS
75,094
150,188
What We Offer Feeding the Force is fundamental to a fit force. We constantly strive to provide the
53,252
106,504
121,168
242,336
215,930
431,860
• A hub for all military installations.
105,373
210,746
• Meals to enlisted members residing in
21,570
43,140
best when it comes to :
dormitories
• A training environment for food service personnel to meet the war-fighting mission 24/7
539,135 Total Monthly Impressions
1,078,270
Providing food to Airmen and family members creates well-being and is offered through our many clubs, snack-bars and free standing food facilities.
CONCLUSION
The Air Force Services Activity, or AFSVA delivers services and programs for members of the armed forces (not just the Air Force personnel), retirees, disabled veterans and their families. These services increase morale, resiliency and provide resources for the war-fighting community at free or discounted cost. However, these programs require support from civilian organizations in the form of sponsorship to ensure their existence.
