Advertising | Promotion | experiential marketing 2015
WHO IS ACTIVATEUTS?
ActivateUTS has been a part of the UTS community for over 40 years. ActivateUTS is home to cafes, retail shops, sports and recreational activities, a gym, student information desk, Ticketmaster, clubs and societies, events, a food court, two bars and a live music venue. We’re here to make the campus experience the best it can be. We’re the place students come when they’re looking to make new friends, meet like-minded people, make connections that last a lifetime, and enhance their overall experience while studying at UTS. There are many opportunities for your brand, product or services to be involved with our events and activities throughout the semester. Leave a lasting impression with your target market through various events on campus, or bring along your own activation to create a mini event, long after the dust has settled and uni life returns to normal. Continue on to see what’s available. We hope to see you at UTS soon!
UTS STATISTICS
UTS is a growing urban university with a population of over 37,000 students. A young, dynamic and fun place to be for students located in inner city Sydney, UTS is a hub for creativity and technology. Focusing on technology and experience, our students are highly engaged, interactive and interested in new opportunities. Through a vast range of activities and events on campus, we can offer your brand the opportunity to connect with this key market segment through corporate stalls, advertising or experiential marketing initiatives.
total enrolments
local students
International students
37,673
73%
27%
undergrad
postgrad
staff
25,160
10,983
3110
females
males
under 25 y/o
50%
50%
60%
* Information is extracted from UTS Facts and Figures at April 2014
BOOKING FORM Please return completed and signed form via EMAIL to kathryn.hanna@uts.edu.au Company / Organisation Name Contact Name Phone Number Email Address Postal Address ABN Organisation working on behalf of Please tick the appropriate options, and complete the booking form on the following pages. All prices are exclusive of GST.
Activations On campus promotion $1000 per day (10am to 4pm. Please advise if you require power., tables or chairs. Space available for activations is Building 1, Level 3 Concourse)
Sampling Roaming sampling $400 per hour (four hours maximum; four staff maximum; staff must remain within the dedicated area advised by ActivateUTS)
Playground Magazine Full page ad $950 Inside back cover $1100 Inside Front Cover $1350 Back cover $1500 Specs: Full page 176mm (w) x 250mm (h) | 5mm bleed | crop marks | hi-res pdf
Digital TV Screen Advertising 1 week rotation $960 Specs: 1920px (w) x 1080px (h) | medium 72dpi JPEG
Branded Coffee Cup Advertising Distributed through ActivateUTS cafes $0.50 per cup & lid *production/ delivery of cups at client cost. Available dates in cafes to be advised by ActivateUTS staff
Website Advertising (www.activateuts.com.au) Homepage skins * available dates to be advised by ActivateUTS. Specs: 311px (w) x 1080px (h) | 72dpi JPEG
$2000 per week
Registered Charities
Registered charities receive a 15% discount on advertised rates. Please tick if you are a registered charity, and list your registered charity name:
Please provide a brief overview of the activities taking place, and/ or the advertising message in your promotional materials:
Name Sign Date Total amount due Activation date & time
The advertiser agrees to pay the sum outlined above plus GST to UTS Union Ltd, trading as ActivateUTS, 30 days from the invoice date. The advertiser understands that if payment is not made by this time, the agreed advertisements and/ or bookings will be cancelled, and 50% of the total payment will be required from the advertiser as a cancellation fee. The advertiser understands that all artwork supplied is subject to final approval by UTS Union.
TERMS AND CONDITIONS On Campus Promotions 1. The Hirer must carry a current public liability policy to the value of $AUD10,000,000 and a certificate of currency is to be presented to UTS Union Ltd seven (7) days prior to promotional activity commencement. 2. The Hirer is required to provide relevant corporate identification and disclose all activities that they intend to run as part of their promotion. Anything outside of what is proposed on this form that occurs on the actual day of the promotion, as determined by UTS Union, is not permitted and may result in the immediate cancellation of your promotion. 3. The Hirer is responsible for the set up and pack down of their promotional activity within the agreed bump in and bump out times. If you are delivering materials to UTS, you must organise people to be on campus at the time of delivery to accept goods. ActivateUTS staff will not receive or store large deliveries unless agreed upon prior to delivery of goods. 4. No promotional material is to be left on campus outside of the date(s) and time(s) specified on this form. Please ensure your stall is returned clean and in the same condition as the beginning of the day. If rubbish and other items are left at your stall that require cleaning, you will receive a cleaning invoice for the service. 5. Promotional material (including clothing), or behaviour, that may be deemed discriminatory or offensive, or that contradicts the policies or requirements of UTS and/or UTS Union Ltd, is not allowed on campus. Organisations found breaching this term will be asked to leave the premises immediately. For further details about UTS Union policies contact UTS Union Communications & Marketing Manager. For further information about UTS policies visit http://www.gsu.uts.edu.au/lrp.html. 6. The use of loud speakers or PA equipment is not permitted as part of your promotional activity. If it is a requirement to use such equipment, approval by UTS Union Ltd must be obtained in writing prior to the commencement of your activity. During semester the usage of loud speakers or PA equipment may only occur during common lunch hours, typically 12:30pm – 1:30pm, Thursday & Friday. 7. The promotional activity can only take place in the area approved by UTS Union Ltd. 8. Any provision of catering, sampling or giveaways must be approved by UTS Union Ltd, and must be listed on your booking form or communicated in writing with your booking. 9. Promotional activities must adhere to the UTS Union Ltd Liquor Licensing and Security requirements, as determined by UTS Union Ltd. For further details about these requirements contact the UTS Union Communications & Marketing Manager. Advertising 1. 2.
Any artwork supplied is subject to final approval by the UTS Union Communications & Marketing Manager. Advertising that may be deemed discriminatory or offensive or that contradicts the policies or requirements of UTS and/or UTS Union Ltd is not allowed. For further details about UTS Union policies contact the UTS Union Communications & Marketing Manager. For further information about UTS policies visit: http://www.gsu.uts.edu.au/lrp.html
Bookings and Cancellations 1. This booking request does not constitute acceptance by UTS Union Ltd. If approved, a booking confirmation will be sent to the email address supplied within 10 working days from the date shown on this form. 2. You will be invoiced to the contact name and postal address supplied on this form. 3. Payment for on campus promotions is to be made 7 business days prior to event. Failure to comply with this will result in booking cancellation. 4. All booking cancellations incur a 10% charge of the total fee, plus GST, and must be made in writing. Any cancellation received less than seven (7) days prior to the date of the promotional activity will forfeit full rate. This is not negotiable. 5. UTS Union Ltd reserves the right to cancel any booking that is deemed discriminatory or offensive at the discretion of the UTS Union Communications & Marketing Manager.
For more information or bookings, please contact: Kathryn Hanna Communications & Marketing Coordinator E: kathryn.hanna@uts.edu.au P: 02 9514 2325
ActivateUTS ActivateUTS is a not for profit organisation that works in conjunction with the University of Technology, Sydney to enhance student life on campus. This is done through various initiatives including; the hosting of major campus events, facilitatiing over 150 sporting and social clubs and the management of key communication channels such as student magazine PLAYGROUND and digital marketing and advertising screens located in key points throughout the UTS campus.