ADVERTISING | PROMOTION | EXPERIENTIAL MARKETING SEMESTER 2 O’WEEK 2014
WHO IS ACTIVATEUTS?
Formerly known as UTS Union, ActivateUTS has been a part of the UTS community for over 40 years. ActivateUTS brings colour, fun, laughs and friendship to the wider UTS community. We’re more than on campus facilities such as the bars and cafes, the gym and retail outlets. We’re also more than the on campus events, clubs and societies (sporting and social). We’re all about enhancing students’ experience while studying at UTS. We’re the place students and staff come when they’re looking to make new friends, meet like-minded people and make those connections that last a lifetime. ActivateUTS is home to cafes and bars, retail shops, sports and recreational activities, a gym, HQ (student information desk + Ticketmaster), clubs, societies, events, a food court, two student bars and a live music venue. We’re here to make the campus experience the best it can be. So why not join in with all the colour and experience ActivateUTS. There are many opportunities for your brand, product or services to be involved with our events and activities throughout the semester. Make the most of your UTS experience and leave a lasting impression with your target market through different events on campus, or bring along your own activation to create your own mini event, long after the dust has settled and uni life returns to normal. Continue on to see what’s available. We hope to see you at UTS soon!
UTS STUDENT STATISTICS UTS is a growing urban university with a population of over 37,000 students. A young, dynamic and fun place to be for students located in inner city Sydney; UTS is a hub for creativity and technology. Focusing on technology and experience, our students are highly engaged, interactive and interested in new opportunities. Through a vast range of activities and events on the UTS campus, we can offer your brand the opportunity to connect with this key market segment through corporate stalls, advertising or experiential marketing initiatives.
TOTAL ENROLMENTS
LOCAL STUDENTS
INTERNATIONAL STUDENTS
MALES
FEMALES
37,381
74%
26%
50%
50%
Under 25
Undergraduate
Business
Over 25
Postgraduate
Engineering & IT Arts & Social Sciences Design, Architecture & Building Law Science Nursing, Midwifery & Health Non- faculty Graduate School of Health
* Information is extracted from UTS Facts and Figures at September 2013
BOOKING FORM- SEMESTER 2 O’WEEK Please return completed and signed form via EMAIL to kathryn.hanna@uts.edu.au Company / Organisation Name Contact Name Phone Number Email Address Postal Address ABN Organisation working on behalf of Please tick the appropriate options, and complete the booking form on the following page. All prices are exclusive of GST.
SEMESTER 2 CLUBS DAY, 31 JULY (9AM - 4PM) Inside Stalls Standard (2.5m x 1m) $500 Premium (5m x 1m) $600 BYO marquee (please list size and a quote will be provided)
* Please note, stalls will be provided with a trestle table (1.8m) and 2x chairs. No power will be available at inside stalls Outside Stalls (there will be no vehicle access to the outdoor area) Standard (3m x 3m) $1200 Premium (3m x 6m) $1500 Power (extra charge for generator hire) Do you require a marquee or will you BYO? Please list the size of the marquee if you are bringing one. Sampling Roaming product sampling $300 per hour (four hours maximum; four staff maximum; staff must remain within the dedicated area advised by ActivateUTS)
ROCK CLIMBING WALL, 4-8 AUGUST (9AM - 5PM EACH DAY) Outside Stalls Standard (3m x 3m) $1500 Power (extra charge) Do you require a marquee or will you BYO?
Sampling Roaming product sampling $300 per hour (four hours maximum; four staff maximum; staff must remain within the dedicated area advised by ActivateUTS)
WINTERFEST MUSIC FESTIVAL, 4 AUGUST (6PM - 1AM)
If you would like to include your product or service with our music festival, please contact Kathryn to discuss opportunities available. * PLEASE COMPLETE THE FOLLOWING PAGE TO CONFIRM YOUR BOOKING
BOOKING FORM - GENERAL ADVERTISING
GENERAL ADVERTISING
Playground Magazine (Next editions released;31 Juy; 22 September; 24 October) Half page ad $500 Full page ad $900 Inside back cover $1200 Inside Front Cover $1500 Back cover $1700 Coffee Cup Advertising Branded cups distributed between cafes
$0.20 per cup and lid
TV Screen Advertising Digital ad $960 for 1 week rotation (Displayed on TV Screens in prominent locations across campus) 2015 Student Diary If you would like to advertise in the 2015 Student Diary, please contact us for further information. (Please note, 20,000 diaries are published and distributed annually. These publications have a year long shelf life and are extremely popular with all students).
TOTAL SEMESTER 2 O’WEEK TOTAL GENERAL ADVERTISING TOTAL (excluding gst) The advertiser agrees to pay the sum outlined above plus GST, to UTS Union Ltd, trading as ActivateUTS, 30 days from the invoice date. The advertiser understands that if payment is not made by this time, the agreed advertisements will be cancelled, and 50% of the total payment will be required from the advertiser as a cancellation fee. The advertiser understands that all artwork supplied is subject to final approval by UTS Union.
Name Sign Date Total amount due
TERMS AND CONDITIONS On Campus Promotions 1. The Hirer must carry a current public liability policy to the value of $AUD10,000,000 and a certificate of currency is to be presented to UTS Union Ltd seven (7) days prior to promotional activity commencement. 2. The Hirer is required to provide relevant corporate identification and disclose all activities that they intend to run as part of their promotion. Anything outside of what is proposed on this form that occurs on the actual day of the promotion, as determined by UTS Union, is not allowed and may result in the immediate cancellation of your promotion. 3. The Hirer is responsible for the set up and pack down of their promotional activity within the agreed bump in and bump out times. 4. No promotional material is to be left on campus outside of the date(s) and time(s) specified on this form. Please ensure your stall is returned clean and in the same condition as the beginning of the day. If rubbish and other items are left at your stall that require cleaning, you will receive a cleaning invoice for the service. 5. Promotional material (including clothing), or behaviour, that may be deemed discriminatory or offensive, or that contradicts the policies or requirements of UTS and/or UTS Union Ltd, is not allowed on campus. Organisations found breaching this term will be asked to leave the premises immediately. For further details about the Union policies contact UTS Union Communications & Marketing Manager. For further information about UTS policies visit http://www.gsu.uts.edu.au/lrp.html. 6. The use of loud speakers or PA equipment is not permitted as part of your promotional activity. If it is a requirement to use such equipment, approval by UTS Union Ltd must be obtained in writing prior to the commencement of your activity. During semester the usage of loud speakers or PA equipment may only occur during Common Lunch Hours, typically 12:30pm – 1:30pm, Thursday & Friday. 7. The promotional activity can only take place in the area approved by UTS Union Ltd. 8. Any provision of catering, sampling or giveaways must be approved by UTS Union Ltd. 9. Promotional activities must adhere to the UTS Union Ltd Liquor Licensing and Security requirements, as determined by UTS Union Ltd. For further details about these requirements contact the UTS Union Communications & Marketing Manager. Advertising 1. 2.
Any artwork supplied is subject to final approval by the UTS Union Communications & Marketing Manager. Advertising that may be deemed discriminatory or offensive or that contradicts the policies or requirements of UTS and/or UTS Union Ltd is not allowed. For further details about UTS Union policies contact the UTS Union Communications & Marketing Manager. For further information about UTS policies visit: http://www.gsu.uts.edu.au/lrp.html
Bookings and Cancellations 1. This booking request does not constitute acceptance by UTS Union Ltd. If approved, a booking confirmation will be sent to the email address supplied within 10 working days from the date shown on this form. 2. You will be invoiced to the contact name and postal address supplied on this form. 3. Payment for on campus promotions is to be made 7 business days prior to event. Failure to comply with this will result in booking cancellation. 4. All booking cancellations incur a 10% charge of the total fee, plus GST, and must be made in writing. Any cancellation received less than seven (7) days prior to the date of the promotional activity will forfeit full rate. This is not negotiable.
For more information or bookings, please contact: Kathryn Hanna Communications & Marketing Coordinator E: kathryn.hanna@uts.edu.au P: 02 9514 2325
ActivateUTS ActivateUTS is a not for profit organisation that works in conjunction with the University of Technology, Sydney to enhance student life on campus. This is done through various initiatives including; the hosting of major campus events, facilitatiing over 150 student sporting and social clubs and the management of key communication channels such as student magazine PLAYGROUND and digital marketing and advertising screens located in key points throughout the UTS campus.