StorytellingTransmedia
Campaign Media Mix: Dr Bronner’s Magic All-One Media Design MFA Program MDM620 Design Integration
Website
Valerie Davidson May 24, 2013 Campaign Project:
Dr. Bronner’s Magic All-One
Display Web Advertisement Display Ads can link to the web page for extended exposure. “Display ads use eyecatching visuals to quickly grab and catch the attention of website visitors browsing the pages on which they are featured” (Web Advantage, n.d.). It is possible with a web advertisement to gain potential users that were visiting other sites and consequently viewed the Dr. Bronner’s web site because they were directed by the link.
A website can, “Anticipate future growth. Measure, evaluate, change. (Wheeler 153) The website is outdated and does not draw a new generation in. The strategy of a re-design is to bring the site to a more current visual connection with a broader range of consumers. “Combining this with other social media can be an effective way of interactivity. The result is directly tying communities together in a common goal. Digital media makes up over 50% of the expected future of media mix” (Levens, 2010).
Transmedia Storytelling
Color Brochure When a person buys the product they can also take a brochure. This information can detail the points of the company and product as well as provide order and contact information to the consumer.
Magazine Advertisement By placing an advertisement in a magazine that supports the mission of the company, it can present added positive meaning to the actual product. If an ad is placed in Mother Earth News, the company is advertising to a desired target audience, but may actually reach more people than already purchase the product.
Billboard Signage is an excellent form of print media if all the data is considered. The process of research is necessary to clearly define the probable success of the sign.
Campaign MediaCampaign Mix: (Name of MDMFA Media Mix: DrCampaign Bronner’sProject) Magic All-One Media Design MFA Program MDM620 Design Integration
Valerie Davidson May 24, 2013 Campaign Project:
Dr. Bronner’s Magic All-One Social Network Social media platforms are an excellent, free media choice. They not only share about a product but they can invite fans to interact in an event “Social media is more exciting than ever” (King, 2013). “Social media tools enable individuals to instantly communicate with the universe using a simple keystroke” (Wheeler, 2009)
Transmedia Storytelling
Blogging An interactive blog site is a way that a daily accounting can be shared with the masses. The fans can keep track of events, success stories, inspirational developments and even follow possible instruction on how they can contribute to the activism that Dr. Bronner’s support. Christie Aschwanden shares her comments and thoughts on blogging with this statement; Blogging is a way of exposing your writing to the world — and to the eyes of peers and potential employers and fans — in a way that wouldn’t otherwise be possible. In other words, it’s free (well, low cost) marketing” (Aschwanden, 2013).
Video Because Dr. Bronner's is involved in many community events; it would be a great choice to create a videography of their movement. Followers and fans on the social networks can view and share to others, expanding the exposure further. “There is hardly an advertising agency in the world nowadays that is not either pushing clients – or being pushed by them – to tap into the online audience's growing appetite for video. And, significantly, there is an increasing number of creative online advertising formats, as well as tie-in and sponsorship possibilities – more than seemed possible even 12 months ago” (Bulkley, 2013).
StorytellingTransmedia
Media Design MFA Program MDM620 Design Integration
Media Design MFA Program MDM620 Design Integration
Campaign Media Mix: References
References Aschwanden, Christie. (2013). The open notebook, why blog? Retrieved on May 6, 2013 at http://www.theopennotebook.com/2013/03/19/ask-ton-why-blog/ Bulkley, Kate. (2013). The big money question in online video. Retrieved on May 25, 2013 at http://www.guardian.co.uk/video-advertising/big-money-question King, Katie. (2013). An insight into the future of social media. Retrieved on May 14, 2013 at http://www.fourthsource.com/social-media/an-insight-into-the-future-of-social-media-14006 Levens, Michael. (2010). Marketing: defined, explained, applied. (pp. 196). Upper Saddle River, NJ. Prentice Hall Web Advantage. (n.d.). Types of online advertising. Retrieved on May 25, 2013 at http://www.webadvantage.net/digital-marketing-services/online-media-buying-planning/types-of-online-advertising Wheeler, Alina. (2009). Designing Brand Identity: An Essential Guide for the Whole Branding Team, (3rd Edition, pp. 72, 153). Hoboken, NJ. Wiley Custom Select.
Image References Facebook Logo http://3.bp.blogspot.com/KNqO9JuXUN8/Ti2b1LHRquI/AAAAAAAAAIU/L6k8Wlzxj9k/ s1600/logo_facebook.png Twitter Logo http://blogs-images.forbes.com/jesscollen/files/2012/05/tc350.13-twitter-logo1.jpg Reddit Logo http://www.sixsix8.com/wpcontent/uploads/2011/02/reddit_logo.jpg
Dr. Bronner Product images www.drbronner.com Dr. Bronner www.drbronner.com Eucalyptus - http://homescentscandlecompany.com/images/Eucalyptuse.jpg Rose Rose http://s11.beta.photobucket.com/user/soulfullyyours/media/purple_rose1.jpg.html
Tumbler Logo http://www.mcgrathpowerblog.com/wpcontent/uploads/2013/03/tumblr-logo.jpg
Peppermint http://rbgsocialclub.files.wordpress.com/2011/12/benefits-of-peppermint.jpg
YouTube Logo https://upload.wikimedia.org/wikipedia/en/b/b5/Youtube_Logo_2005.png
Lavendar http://www.seriouseats.com/images/20100824lavender.jpg
Vimeo Logo http://www.hollywoodreporter.com/sites/default/files/imagecache/thumbnail_570x321/2012/09/ vimeo_logo.jpg
Daisy Background http://www.sparkbow.com/News/Imaging.ashx?ArticleId=1595&Pin
Web Site www.drbronner.com Billboard Ad http://hqtexture.com/uploads/posts/2012-07/1342137352-2462555-urban-blank-billboards5www.hqtexture.com.jpg
Bubble Background http://www.themindfulword.org/wordpress/wpcontent/uploads/2013/01/god-spiritualhealing.jpg Green Leaf http://www.yournaturephotos.com/oneadmin/_files/photogallery/08a17_green-leaf-01.jpg