StorytellingTransmedia
Campaign Media Mix: Dr Bronner’s Magic All-One Media Design MFA Program MDM620 Design Integration
Website
Valerie Davidson May 24, 2013 Campaign Project:
Dr. Bronner’s Magic All-One
Display Web Advertisement Display Ads can link to the web page for extended exposure. “Display ads use eyecatching visuals to quickly grab and catch the attention of website visitors browsing the pages on which they are featured” (Web Advantage, n.d.). It is possible with a web advertisement to gain potential users that were visiting other sites and consequently viewed the Dr. Bronner’s web site because they were directed by the link.
A website can, “Anticipate future growth. Measure, evaluate, change. (Wheeler 153) The website is outdated and does not draw a new generation in. The strategy of a re-design is to bring the site to a more current visual connection with a broader range of consumers. “Combining this with other social media can be an effective way of interactivity. The result is directly tying communities together in a common goal. Digital media makes up over 50% of the expected future of media mix” (Levens, 2010).
Transmedia Storytelling
Color Brochure When a person buys the product they can also take a brochure. This information can detail the points of the company and product as well as provide order and contact information to the consumer.
Magazine Advertisement By placing an advertisement in a magazine that supports the mission of the company, it can present added positive meaning to the actual product. If an ad is placed in Mother Earth News, the company is advertising to a desired target audience, but may actually reach more people than already purchase the product.
Billboard Signage is an excellent form of print media if all the data is considered. The process of research is necessary to clearly define the probable success of the sign.