Dr. Bronner s One Soap One Planet
Target Audience
Color Choice
Color in the Dr. Bronner’s campaign essentially spells out the directive “vibrant” best. The color scheme found throughout is what conveys the strongest message of change for the new branding.
The target audience is 25 – 65 years old (about 60% women) with incomes of $26k – $70k per year. One might call individuals that would use Dr. Bronner’s, “Eco-conscious trend setters.”
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Brand Analysis The directive for the brand campaign is “vibrant.” The idea is to develop an outstanding visual package including assets that will stand out against competitors and invite a large new audience to the brand. The current trend in organic products is green. The analysis of the Dr. Bronner’s audience revealed that bold and vivid colors as well as bright outstanding imagery would be a positive move on the brand redesign.
Using bubbles, and a leaf as a token of the environment, caters to a target audience of all ages. The rainbow color scheme reflects the directive “vibrant.” Fabulous 50’s font turns the logo into a fun and nostalgic piece without making it outdated.
Style Guidelines
Dr. Bronner s
Magazine advertising increases of widespread brand recognition. The message of the advertisement of testimonial. It personalizes the use of Dr. Bronner’s. Imagery is in line with the campaign specs. Search
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Following My wife has used Dr. Bronner’s as long as I’ve known her I was skeptical
Now it’s the
ONLY soap I use
Regular - this typeface is clean and familiar. It will not detract from the other chosen fonts, nor from the message in the body Bold Oblique - Dr. Bronner’s Magic All-One Bold - The main goal
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Image Choice
Lists
Constructive Capitalism is where you share your profit with the workers and the Earth from which you made it! Fair Trade and Organic Bodycare Escondido, CA · drbronner.com
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Highlights
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GMO Labeling
Text is about readability in the Dr. Bronner’s campaign. Helvetica is clean and familiar. Gurmukhi has some display curves. Both typefaces will not take away from the vibrant media attention.
Helvetica
One Soap One Planet
Favorites
Full Name
www.drbronner.com
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One Soap One Planet
Text Choice
Final Logo Redesign
Advertisement
One Soap One Planet
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Project Synopsis
The billboard is a larger than life interactive, quick invitation to Dr. Bronner’s. The vibrant and fun design is meant to enhance and stimulate a positive message and direct the viewer to the company. It will also speak to a new younger generation.
It’s really not just about body clean that happens with Dr. Bronner’s
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Dr. Bronner’s Magic All-One is a successful company, with an excellent product, that does many good works beyond its commercial enterprise. At the core of Dr. Bronner’s there remains a passion and an active involvement with causes that have a positive effect upon our world. Besides the product being 100% organic, Bronner’s USP (unique selling proposition) is that it truly has 18 uses in 1 product. You can wash your body, your clothes, mop your floors with it, and so on. It is even safe to use on pets.
Billboard
The strategy for the website is to incorporate images, color and fonts that will define the essence of the company message. Easier navigation and ordering is a priority. The re-design will highlight material pertaining to activities and directly tie communities together in a common goal. Store Locater Account Login Store Home
Company
To establish a renewed awareness of the Dr. Bronner’s brand is the main goal for Dr. Bronner’s. To increase the customer base, increasing sales to enable the company to continue and expand it’s involvement in the causes it supports. To make Dr. Bronner’s a household name in the industry of healthy organic products.
Website
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Dr. Bronner’s Magic Foam
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New Coconut Oil
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Dr. Bronner’s has 18 in 1 uses
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Fair For Life Fair Trade
Original Liquid Soap
One Soap One Planet
15% off
June, July & August
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It leaves the planet clean too.
Gurmukhi MN
Media Choices
Dr. Bronner’s © 2013
Regular - One Soap One Planet Bold - Magic All-One
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Images, textures and patterns will coincide with the colors used for the branding. Images of nature and bubbles will be used wherever possible. This will create harmonious interaction and add to the directive,“vibrant.”
When you work hard, it’s important to have a soap that not only smells clean but it will leave you clean.
Available in stores or buy it online at www.drbronner.com
www.drbronner.com
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One Soap One Planet Available in stores or buy it online at www.drbronner.com
Social Media
The objective for the social media asset is to link together social networking with day to day activities within the industry and company. The strategy is to provide interactivity and information about products, events and education on Earth projects.
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Dr. Bronner s
18-in-1 Hemp Peppermint Pure Castile Soap
Certified Fair Trade
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Brochure
Dr. Bronner s
Visit ou r websi Www.d rbronn te er.com
One So ap
Full color brochures is to provide a detailed source of education about company goals. The vibrant use of color and imagery will stand out and encourage consumers to take one and read it.
One Pla ne
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Made with organic oils For everyday body-washing: Get wet and pour several drops of soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh and clean.Our liquid soaps are so concentrated that they are nearly solid. Thus, when the temperature drops to about 50° F, the fatty acids begin to solidify and cloud out. Just put the soap in a warm room, or warm water, and it will clear up at about 70° F. But clear or cloudy, the soap works just the same. For everyday body-washing: Get wet and pour several drops of soap full-strength onto hands-washcloth-loofah. Lather up, scrub down, rinse off, and tingle fresh and clean.
Packaging
Following the directive design concept of “vibrant” with all other media deliverables keeps the branding design consistent. Text will be edited down without sacrificing the message and the new colors and image selections make this product visually superior from the competitor options.
Conclusion
Dr. Bronner’s is an exciting company that continues to show growth and success. The environmental footprint Dr. Bronner’s has already made to the planet is impressive. Every person and home not only receives an abundant benefit by using such a healthy product, but the guarantee of a healthier, cleaner planet is the greatest benefit for generations to come. Re-defining and re-designing the Dr. Bronner’s brand will enhance the quality the consumer already believes in.