Dubai show guide

EDITORIAL

Editor - Patrick Griffin

Journalist - Jordan Millar

Journalist - Oliver Smith

DESIGN

Head of Design - Hayley Parker

Lead Designer - Aaron Rana

Graphic Designer - Ayaz Arshad

Graphic Designer - Amy Harrison

Design Support - Lucy Booth

MARKETING

Marketing Director - Katie Loomes

Head of SEO - Marcus Langmaid

Web Developer - Kain Alden

Web Developer - Rafael Cardoso

Marketing Executives

Alicia Snow-Simpson Rheanna Cadey

Videography and Photography Rob Rutley

SALES

Head of Sales - Tom Slack

+44 7969 170 828

Client Partnerships Manager Steve Culf

+44 7795 200 167

Sales Executive - Peter Masters +44 7305 960 345

Sales Executive - Baz Bassra +44 7823 887 753

China Sales Executive - Arlen Luo +86 137 012 666 84

ACCOUNTS

Finance Director - Kris Worton

Finance Executive - Rochelle Warsop

Office Assistant - Anna Difusco

EVENTS DIRECTOR

Abida Razaque

MANAGING DIRECTORS

David Turner

Pom Kaila

CEO

Paul Caplin

LETTER FROM THE EDITOR

Huge congratulations to the organisers of World Vape Show, Dubai 2021, for launching the first international vape expo ever held in the UAE.

A lot of time, effort and hard work has gone into setting up this three-day celebration of vaping and I am looking forward to it immensely.

With vape-themed entertainment, expert speakers from around the globe, giveaways, exhibitors from all sectors of the industry and new product launches, this event is set to impress.

There is a certain magic about live shows and I can’t wait to immerse myself in every aspect of it and I recommend that you do the same.

This is an industry built on the passion of like-minded people who are determined to do all in their power to help smokers quit.

So, if it is your first time at a vape expo, take time to talk to the exhibitors and you will walk

away armed with a wealth of knowledge about the power for good that vaping is.

Finally, I look forward to meeting as many people as possible both at the show and the Vapouround Awards 2021 which take place on the evening of September 19.

Thank you for your continued support

Griffin | Editor

Products in this magazine may not be used, bought or reviewed by any individual under 18 years old. Vapouround does not support the use of e-cigarettes and devices for individuals under the age of 18 years old; by reading this magazine, you are indicating that you are over 18 years old. Vapouround does not endorse the inappropriate application or misuse of nicotine, smoking or product abuse of any form. We do not claim that e-cigarettes and nicotine devices will help cure smokers’ nicotine addiction and as such, we cannot take responsibility for any effect products advertised in our magazine may have on users’ nicotine consumption. There is no guarantee that products in this magazine including e-cigarettes and nicotine devices will stop you smoking. The opinions in this magazine are solely those of the writers. Vapouround takes no responsibility and rejects all liability for third party reviews or opinion pieces by external agencies. All trademarks, registered or otherwise of products in this magazine are the property of respective owners. To use trademarks, please contact the company directly, who will advise you further.

Patrick

Nixon: Event Director

LETTER FROM THE ORGANISERS

Welcome one and all,

We made it! Welcome to the Dubai World Trade Centre for the inaugural World Vape Show Dubai. Thank you all for your support throughout this difficult period, but one that remains very exciting for the whole vape industry.

Throughout the pandemic, we have worked tirelessly to maintain our voice via several different platforms including a virtual get together, social media campaigns, competitions, monthly e-newsletters, webinars and more.

And, as good as they all were, it has become clear that there is nothing better than face-toface interactions, so we are delighted to be here with you all in Dubai. We have, what I believe, is a really innovative and well-constructed show

for you over the next few days and there really is something for everyone to enjoy.

Highlights include a full conference programme, a tricks competition, industry briefings and a range of stand-based attractions from the floor.

In addition, there will be a number of social events including the Vapouround Awards on September 19, plus an Exhibitor Party on September 20.

Please feel free to drop by the WVS/HITT Vape lounge to say hello, and if appropriate, discuss your plans for WVS London in December 2021 and WVS Dubai 2022, or alternatively, you can contact me on WhatsApp at +44 7852 158334 for anything else.

I look forward to seeing you over the next three days!

Jake

BEHIND THE SCENES AT WVS DUBAI 2021

WE SAT DOWN WITH THE WORLD VAPE SHOW ORGANISERS TO DISCOVER WHY NOW IS THE IDEAL TIME TO LAUNCH THIS GROUND-BREAKING EVENT.

What inspired you to launch this show, especially during such challenging times?

When the UAE legalised vape products in April 2019, we saw an opportunity to provide our global manufacturers with a gateway to this new, vastly expanding marketplace and the whole Middle East region.

This event also allows us to educate the wider community of the health benefits of vaping compared to combustible cigarettes.

Having a B2B focus will enable the growth and development of the vape industry in this important geographic region and the conference programme will further educate on a number of hot subject matters.

Why is Dubai such a good location?

Dubai acts as a business and travel gateway to the world and is a very popular destination for exhibitions.

With the generous business rates and free zones, Dubai is also the perfect place for companies to forge close partnerships and even set up local offices or production facilities.

To top it all off, Dubai is also an awesome place to visit.

What can we expect for WVS Dubai 2022?

World Vape Show Dubai will be moving to even bigger halls within the Dubai World Trade Centre and with global travel restrictions continuously easing, we look forward to an even bigger and better exhibition with a more global reach.

What has been the greatest challenge in organising this event?

This has been the coronavirus pandemic without a doubt.

Things were shaping up extremely nicely for our original World Vape Show dates, but these were put on hold in March 2020.

Since then, we have worked tirelessly behind the scenes to support our exhibitors, attendees and the industry as a whole.

We are delighted that the show is finally going ahead and the interest has been so great that we have had to keep increasing the size to meet demand.

It has been great working with industry professionals, from global manufacturers to VIP buyers from the GCC region.

And our specially-curated conference programme, mini-events and other show features should make for an amazing three days.

How is World Vape Show London shaping up for December?

It will follow the same format as Dubai, with a focus on a B2B audience, whilst also welcoming influencers and vape enthusiasts.

We will also have a conference programme, a number of entertainment features and, being December, there will be a festive theme.

Given that we have not been able to get together for so long, we will be hosting a number of social events alongside the show and look forward to a great event!

STRONGER TOGETHER

The global vape industry is ‘stronger together’ and international expos are the perfect place to spread that crucial message.

Our mission is to remain present, to continue to advertise, to promote the industry and – more than anything – continue to share the ‘stronger together’ message.”

Words: Jordan Millar

With the World Vape Show Dubai upon us, Innevape

brands and advocates to stand together.

He stressed that, in a time of endless misinformation and anti-vaping lobbying, we need to unite against the ‘powers that be’.

Jeff said:

I don’t like the word ‘enemy’, but if there’s anything trying to stop us, it’s not us.

You’ve got Big Tobacco, government and even Big Pharma who – to some extent – would love for us to go away.

He added:

This show is going to be a chance for everybody to get their feet wet and prove that we’re passionate and won’t go down without a fight.

Jeff predicted that the industry is slowly reaching a point of ‘global coalition’, with policy changes in one country affecting the sector as a whole.

And with burgeoning markets like the Middle East opening up to vaping as a harm reduction tool, he stressed that international brands need to start learning from one another.

co-founder Jeff Connell is calling for

Jeff said:

He said:

The world in general is coalescing when it comes to health, specifically respiratory health.

And there will come a point where people will want a centralised system for vaping as well.

The e-liquid titan outlined his own strategy for moving into the blossoming UAE market, saying that he plans to rise to the top.

He said: I only ever see us in one place whenever I go anywhere…I don’t go for number two and I certainly don’t go in to fail.

It’s like the old adage, ‘if you believe it and you say it, you can manifest it’, but it’s the persistence and the consistency where I think people lose it.

Our mission is to remain present, to continue to advertise, to promote the industry and – more than anything –continue to share the ‘stronger together’ message.

Jeff highlighted that this is his first time visiting Dubai and, while he’s looking forward to taking in the sights, he’s more interested in the chance to take his world-leading brand even further

Anytime I’ve never been somewhere, I’m always excited about seeing it for the first time.

I’m a geek, so I’ll do a little research…and coming from a construction background, I love the architecture.

Other than that, I’m excited that we have a golden opportunity, both for myself and for the Innevape brand.

Jeff stressed that events like this allow brands to build lasting industry relationships which, at a time when the ‘stronger together message is everything’, couldn’t be more important.

He said: I truly appreciate all of the people that I have and still work with because, as every businessperson I’ve ever met hammers home, it’s all about relationships.

I’ve been in the entertainment industry, the music industry even the film industry, but no matter where you are, having ‘a guy’ is the most important thing.I am the same way from the day you meet me until the day I die. I’ll work 24 hours a day to get the job done and I’ll hold my relationships dearer than anything in this world…because I know that they are the key to everything.

WORLD VAPE SHOW, DUBAI 2021:

FEATURES AND ATTRACTIONS.

You will never be short of things to do over the three days, as we have a packed program of events to help you learn, network, collaborate,

Here are some of the highlights:

CONFERENCE PROGRAMME

We have a packed line up of over 50 expert speakers who will debate innovations and technology, regulations, and provide an industry outlook across the MENA region. Topics include the future of vaping regulations, a spotlight on the UAE market, a global overview of the industry, up and coming trends and a look at vaping and the retail sector. (Debate topics are subject to change.)

VAPOUROUND AWARDS

The annual Vapouround Awards evening is an exclusive, not-to-be-missed industry event, and for the first time it comes to Dubai.

Join us on September 19, the evening of World Vape Show Dubai day one, for what promises to be a celebration like no other. Kick back, catch up with industry friends and make new connections as we cruise through the waters of JBR Beach, Bluewaters Island & The Palm Jumeirah (weather-permitting) aboard the luxurious Lotus mega yacht.

VAPE TRICKS COMPETITION

The WVS Trick Competition will take place live on stage in the Entertainment Arena on Day Two – September 20. We have a fantastic line up of talented individuals who can’t wait to show off their skills and hopefully be crowned the winner, picking up our grand trophy and a cash prize.

ENTERTAINMENT

Join the fun in the Entertainment Arena, which hosts multiple mini-events and activities throughout the show, including the Vape Tricks Competition and so much more.

ON STAND TASTINGS, LIVE DEMOS AND GIVEAWAYS

Whether you are visiting the show as a trade professional looking to meet and do business, or as an enthusiastic general

consumer – you can go around hundreds of exhibitor stands and demo the latest products in the flesh. Try your favourite brands or flavours or find a new one. There will also be lots of product launches onsite, so this will be your opportunity to be the first to see the latest mods and other launch products available on the market. There are also vaping zones, lounges and media zone where you can relax, meet friends and colleagues, make new contacts, learn and share ideas, all while sampling your favourite juices in our multiple lounges.

SUNDAY 19TH SEPTEMBER 2021

CONFERENCE

TIME 13:00 - 14:30

SESSION The Future Of Vaping Regulations

Dr Marina Murphy (Lead Speaker) Head of International Public Health Advocacy, JUUL Labs Patricia Kovacevic Founder, Regulation Strategy Dariia Votinova Market Research Executive, Hokord Limited Company

TIME 14:45 - 16:15

SESSION Global Vaping

Perspectives

Mr Ao Weinuo Secretary General, ECCC

Dustin Dahlmann CFO, InnoCigs and Chairman of the board, Independent European Vape Alliance (IEVA)

John Dunne Director General, UK Vaping Industry Association (UKVIA)

Kurt Yeo Co-Founder, Vaping Saved My Life

Gregory Conley President, American Vaping Association

TIME 16:30 - 17:45

SESSION Panel Discussion: The Tobacco Industry And The Future Of Vaping

Shane MacGuill Head of Tobacco, Euromonitor

Tommaso Di Giovanni VP Market Activation & Support, Philip Morris International (PMI)

Jeannie Cameron CEO/MD, JCIC International

Roberto Veloso Founder & Chief Chemist, RFI

John Dunne Director General, UK Vaping Industry Association (UKVIA)

Conference agenda is subject to change

MONDAY 20TH SEPTEMBER 2021 TUESDAY 21ST SEPTEMBER 2021

TIME 13:00 - 14:30

TIME 13:00 - 14:30

SESSION

EXHIBITORS

7 Daze M20

AAA Vape B4

Access Vapor W25

Advanced Innovations Laboratory V27

Air MINI N22

AIVIG Networks AA6

Alchem Europe M6

ALD N1

ANDS MEA F1 & X21

Anno V6

Ares AA1 Bangsawan Z1

Bawadi Vape J25 BEC V25

Bio Pharma Labs B5

Blackout Labs P21 BLVK H20 BMJ Industries R6

Bravo Vape W20

Breeze Smoke G21

Cambridge Labs U25

Capella Flavours G26

CDA V21

Charlies Chalk Dust W27

Chemnovatic U10

Chubby Gorilla J1

CIGOO AA5

Coastal Clouds N20

Coil Father W23 Coolplay Z6a

Daddy's Vapor E10 Dekang Biotech C1 Diamond Mist L11

Dollar Blends V2 Don Vapes UAE S1 Dongguan Hongfu Biotechnology J26

Doozy Dubai / PMP Distribution V10

Dr Fog D21 Dr. Frost L10 Dr. Vapes G5 Dreamods P5 eCigara C20 Efest P22 Elda D10 Eliquid France T10

ESMOO AA4

Expran A1a

Ferrum City Liquid J5

Fire Vaporz W9

First Class Vape K2

First Union X6 Flavors of America J5 Flavour Art N10 FLAVORIQ T11

FOGX Vapor S2

foogo / ARTERY C6

Freemax AA2

Fresh Farm M25

FROzEN DEVIL F21

Fume Y10

Fumee H26

Fuwoo B2

Geek Vape R20

Golden Eagle EJuice A1

Hatman V1

Haze Vape S25

HCIGAR M1

Hell Vape S25

HITS Labs W28

HITT U11

Hokord U21

Honorvape E22

Hosto L26

Huayucheng W24

IFog L27

Ignite International D1

Imperial E Cig E20 & N11

IMREN A2

Innevape J25

INVC M2

iPure J3

IVG R25

J2Labz K25

JRX Brew L22

Juice n Power F20

Juice Roll Upz Z10

Just Fog N6

Just Juice X20

JVE Vape V12

JVS & Oat Drips E1

JWEI Group M10

JWELL K10 Kanger V8

Key Material H21

Kilo E Liquids N11

King of Vapes P20

King's Crest R11

KIWI V20

KT Brewery x Manhattan A5

Let's Vape S5

LIPRO E-Liquid M29

Liquid 66 N21

Lofe F22

Loopmena C10

MaliciousMFG S25

Megmeet T6

MHD Dubai D25, E25 & F25

Mile High Cure C5

EXHIBITORS

Mingyuan Trading C11

MOGA E23

Mood Pods M6 MOTI F2

Mulwin E21

My Vapery F5

Myle Vapour P11

Nasty Juice F10

National Laboratory & Research R21

OPLUS T21

OVNS U6 OXVA V9

PGVG DISTRIBUTIONS E5

Plateau Vape S21

Plonq D20

Pod King C12

Pod Salt F5

Pop Vapour N5

Premium Labs D21

Prime Supply X25

Pro Vape LTD W6

Prohibition Vapes L20

Promotorzy Trading W10

Pukka Juice / Vaper Direct UAE K5

QUAD LIFESCIENCES A3

Qufair Z6

Reka B6

Renaissance Flavors X26

Ripe Vapes P25

Romeo Group M5 Rouci L28 SAC X10 Sadboy U20

Safe Smoking A12

Salinas Trading P5

Sams Vape T5 Shenzhen Cafe Racer Lab Technology W11

Shenzhen Elux Technology K1 Sikary L29 Simple Side Ltd V5 Smiss U5 Smok R5 Snowplus Y6 Sourin K10 Sparking D5 Standpoint M10

STLTH S11 Suorin P10

T.V.L / Yaya N2

Take Off E-liquid T1

TD Distro S22

Teslacigs V11

The Finest E-Liquid G20

Thunderhead Creative A7

TMA Tyres AA3 TT Tiger L21

Ultimate Juice N25

Ultroner V10

UWELL W12

V Flok E10

VABAR W21

Vamped Y1

Vampire Vape G10

Vape Dinner Lady H10

Vape Distillery R10

Vape Distribution H15

Vape Escape W2

Vape House L5

Vape Mastering S5

Vape Outlet L25

Vape Pro X1

Vape Pro Planet J5

Vape Royale L6

Vape Store App Z5

Vape Time Bahrain B3

Vape World H25

Vapeez S20

Vaper Direct UAE K5

Vapertech W1

Vapes Bars H10

Vapirit X11

Vapor Delux W22

Vaporesso J20

Vapouround N26

Vapourtech J30

VAPTIO S10

Veiik H22

VFolk E10

VGOD H5

Vibez W5

VooPoo K20

Voom Vape J10

Vozol G25

Wiztech Manufacture W5

Wowone R24 Xinxinhe V22 Yechen V26

YiHi SX Mini D15

Yunnan Sparking M5

Zap Juice! R25

Zenith E Juice A10

Zeus Juice T20

Zhangye C28

Zinwi V7

ZULI ZHANG ELECTRONIC

CIGARETTES TRADING R22

GUIDE TO DUBAI

Our specially curated list of events and activities you should try while kicking back in the ‘City of Gold’.

Words: Oliver Smith

For many, attending the Dubai World Vape Show and Vapouround Awards will be their first trip abroad in over a year…and the opportunity should not be wasted. The sprawling desert city has a lot to offer, from world-class eateries to high-end clothing stores and stunning beaches. Attracting almost 17 million tourists in 2019 alone, it has become a hub for high-end holidaymakers. So, other than attending two of the biggest vaping events of the year, how can you make the most of your time in Dubai?

THE DUBAI MALL

Boasting 1,200 shops, an underwater zoo and its own aquarium, the Dubai Mall is the biggest in the world. And with almost 100 million visitors each year – more than New York City and Barcelona combined – it’s safe to say it’s the ultimate shopping destination. So, whether you’re an avid window-shopper, or a big spender, be sure to check out the impressive Dubai Mall.

THE BURJ KHALIFA

What’s a trip to Dubai without a visit to the world’s tallest building? Standing at 160 stories – more than 2,700 feet – the Burj Khalifa is both a great place to view the city’s topography, but also a stunning landmark in its own right. This record-breaking goliath is home to the world’s highest lounge, four pools, two observation decks and much more. Not to mention the high-speed elevators, which can travel 124 floors to the first observation deck in just a minute.

SKYDIVE DUBAI

What better way to see one of the most opulent destinations in the world than from 13,000 feet in the air? Skydive Dubai gives people the chance to free fall over the city – perfect for thrill seekers and adrenaline-junkies who want to take in the sights. With two locations, at Palm Jumeirah or over the Arabian desert, this is an experience you will not forget. The highly qualified and experienced instructors will guide you through the entire process, even if you have no skydiving experience.

DUBAI FRAME

Fancy yourself a decent photographer, or just want to get a good picture of the city skyline? Why not visit this iconic and unique landmark?

As the biggest picture frame in the world, this near 500-feet golden structure, is said to ‘link the emirate’s ancient past with its prosperous present.’

Enjoy breath-taking views of Dubai with its panoramic elevators and clear glass walkways.

THE DUBAI FOUNTAIN

Situated in downtown Dubai, this world-renowned water fountain is a must-see for tourists from around the globe. It can launch 22,000 gallons of water to heights of 500 feet which, when paired with its collection of lights and colour projectors, make for some spectacular shows. And with shows running throughout the week and a number of free viewing locations, a visit to the fountain would be a great addition to your Dubai itinerary.

GRAB A BITE TO EAT

Dubai is home to wide variety of world-class eateries. Whether you want to play things safe, or take your tastebuds on an exotic culinary adventure, you can do it all here. And with prestigious restaurant chains and chefs on hand, incredible food is never in short supply. Not to mention the locations themselves, which flaunt luxury décor, creating a unique eating experience no matter what you’re craving.